How Do You Grow Your Business Online?

Published on: 10 December 2018 Last Updated on: 14 December 2021

Is your company reliant on clients from the internet? If yes, then you’ve come to the right place. It has become customary to see businesses migrating their content to their own websites. You can grow your business online. The digital space is continually expanding, making room for more and more businesses who have decided that they would go online.

If you need help with growing your business online, here are THREE WAYS to ensure that your online business stays in the game

Different Ways To Grow Your Business Online Are As Follows

There are multiple ways you can adopt to grow your business online and in the right way. In this article, you will get the complete details about it how you can grow your business online.

1. SEO:

I’m sure we have all heard of the term SEO. But what is it and what does it really do? Search Engine Optimisation is the process of improving a website’s content to get it to the top page of the Google Search Result. It may not seem much to you but it actually is the difference between getting your conversion rates to go up or not.

Ask yourself this: When was the last time that you went to the second page of a Google Search page? Do you even scroll down or like the others just choose the first two or three links on top and ignore the rest. Having a search engine optimised page is very important especially if you rely on the internet for getting clients. How can you get clients when your prospects do not even see your site?

There are a lot of ways to optimise your website. However, it is recommended that you contact the experts instead of doing it on your own. If you do it on your own, there is a high chance that instead of improving your ranking, you will lose authority and go lower. In some cases, partaking in unethical SEO Practices i.e. Black-hat link building gets websites banned on the Google Search Page.

2. Have a Responsive and Engaging Website:

Of course, you spent a lot of effort and money to get on the first page of Google – to be visible. You shouldn’t waste this by having a responsive and engaging website. Ensure that your website is aesthetically pleasing and does not cause problems for your visitors. Having a lagging website with handfuls of glitches can create an aversion towards your brand. It gives off the message that you’re sloppy and doesn’t care about your customers. User Experience is very much one of the most important factors to consider when building a website.

In an age where most users of the internet use mobile, having a non-responsive website to mobiles could spell disaster for your brand. Do some research on who your prospects are and incline your website in a way that it would attract them. Older people tend to lean towards professional-looking, minimalistic designs while the younger generations favour interactive, colourful web layouts that become more enjoyable the more you look at it.

3. Social Media Marketing:

There are over 2.77 billion social media users in the world and this number is fast rising. It is no secret that social media websites have taken over the world by storm. Facebook, Twitter, and Instagram are just some social media accounts that most can’t live without. By migrating your online business and advertising through social media, you are doing yourself a favor.

Most social media websites now allow for ads to run through them for a small expense. This allows business and brands to target their own prospects, that is to say, you only spend money on people that have a high chance of availing your service. You are not throwing your ads to a distant void but instead, towards a targeted amount of people. Social Media Marketing is also one of the best ways to increase brand awareness and name recall.

We all have certain brands that we associate with products. For example, mobile phones are immediately associated with Apple and Samsung. While there are hundreds of other mobile phone brands, the brand awareness and campaigning that these two mega-companies did set their name in stone. This is what you can do for your brand – increase brand awareness through social media to ensure that your name is seen and does not get forgotten.

Growing your business online is not an easy feat. There would be times when you will get discouraged but don’t. In the end, when you’re ranking on top and you’re getting so many clients, you will realize that it was worth it.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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7 Tips To Get Started On Your First Virtual Meeting

Virtual meetings are a great way to get your team together from different locations and are used for various purposes. Whether you need to conduct training, hold a brainstorming session, or keep communication open with your remote employees, virtual meetings can help you reach your goals. Yet before you start planning your first virtual meeting, it’s essential to know how to set up and manage these types of sessions. Here are seven tips to get you started: 1. Set An Agenda If you’re new to virtual meetings, it can be tricky to know where to start. One important thing you can do is set an agenda for your meeting—this will let everyone know what to expect and ensure that all essential topics are covered. Some tips for setting an agenda for your first virtual meeting are as follows: 1. Write down all of the topics you want to discuss. Ensure they are relevant to the meeting’s purpose. 2. Order the topics by importance. It will help you to focus on the most critical issues first. 3. Decide how much time you want to spend on each topic. It will ensure that the meeting stays on track and doesn’t run overtime. 4. Send out the agenda in advance so that everyone has time to prepare for the meeting. Setting a plan will ensure that the meeting is productive and focused, and it will help everyone to know what to expect. Planning can ensure that your first virtual meeting out of many fun virtual events is a success. 2. Know Your Audience Know who you will be speaking to when planning a virtual meeting. It will help you to tailor the content of the meeting and ensure that everyone can participate. The following are some things to consider when planning your audience for a virtual meeting: Size: How many people do you need to reach? Location: Where are your audience members located? Accessibility: How will your audience access the meeting? When you know your audience, you can ensure everyone can participate in the meeting. You can also tailor the content to ensure that it’s relevant and valuable for everyone involved. 3. Choose A Platform Wisely When it comes to having a virtual meeting, the first step is choosing a platform that will work best for you and your team. Many different options are available, each with its features and benefits. Some platforms allow for videoconferencing, while others focus on audio-only format. Others offer a variety of features, such as file sharing and screen sharing. Still, others are designed for team collaboration. The key is to choose a platform that will meet your specific needs. Once you’ve selected a platform, the next step is creating an account and signing in. Then, create a meeting space and invite your team members. Once everyone has joined the meeting, you’re ready to start collaborating. 4. Set Up A Test Run The best way to get started is to set up a test run with a few friends or colleagues. It will help you get familiar with the software and figure out any kinks before you have to lead an important meeting. To start, choose a videoconferencing tool that you’re comfortable using. You can choose from many options, so take time to explore what’s out there. When you’ve chosen one, invite a few people to join you for a practice run. You can use this time to test out the various features of the software and figure out how everything works. Observe the sound quality and image clarity, as well as how easy it is to use the various features. It will help you ensure everything is working correctly before leading an actual meeting. 5. Establish Ground Rules You can establish a few ground rules to help everyone feel more comfortable and get the most out of the experience. First, set some expectations about etiquette. For example, let everyone know that it’s okay to take breaks as needed and that it’s perfectly acceptable to mute your microphone when you’re not speaking. It can also be helpful to establish a ‘no interruptions’ policy so that everyone has a chance to be heard. Next, ensure everyone knows how to use the meeting platform you’re using. Everyone must be familiar with the basics of how the system works. Finally, take some time at the beginning of the meeting to check in with everyone and see how they’re doing. Small talk can go a long way towards making everyone feel more comfortable and setting the tone for a productive meeting. 6. Consider Logistics When you’re planning a virtual meeting, there are a few logistical considerations to keep in mind. Choose a time that works for everyone involved. It can be tricky, especially if you have team members in different time zones. It’s crucial to find a time that works for most people involved. Once you’ve selected a date and time, ensure you send out reminders to everyone so they’ll know when the meeting is taking place. Lastly, think about how you will share information with your team. Decide whether you will use audio, video, or both. Determine how you will share any documents or files you need. Making these decisions in advance will help the meeting run smoothly. 7. Have A Backup Plan Even if you’ve planned everything perfectly, there’s always a chance that something could go wrong. Hence, a backup plan is critical. Start by ensuring everyone has the contact information for everyone else on the team. This way, if the meeting platform you’re using goes down, you can still get in touch with everyone. It’s also a good idea to have a backup meeting platform should your first choice doesn’t work out. Finally, ensure you have all of the necessary files and documents saved in a safe place so you can access them even if your computer crashes. By taking the time to plan for the worst, you can help ensure that your virtual meeting goes off without a hitch. Takeaway The tips discussed here can set you up for success when leading your first virtual meeting. Remember to be prepared, establish ground rules, and have a backup plan. With some planning, you can ensure that your meeting is productive and successful. Additionals: How Your Singapore Business Could Benefit From A Virtual Office How a Virtual Assistant Is Beneficial to Businesses Why Virtual Offices Are The Future Of Business

How to Select a New Shopping Center Site

If the next goal of your retail construction business is to build a shopping center at a strategic location, the first key step is to find the right site where it’s economically, geographically and environmentally viable to build a shopping mall. The planning and construction of a shopping center are way different from that of local markets or of store clusters. The selection of land itself is a lengthy process, from shortlisting possible locations to getting government approvals to begin construction. The location, the scale of the project and the size of the shopping mall are key determinants in the site selection process. Moreover, when a developer chooses a site for a shopping mall, it must be a place that will receive high footfall, will have ample parking space, should be convenient to visit and should house the brands that can pull traffic. A shopping center is, therefore, a full package that doesn’t just offer products that people would like to purchase, but also an ambiance that will make the experience comfortable, hassle-free and weatherproof for visitors. If you’re an investor, developer or builder scouting locations to build a new shopping center, here are a few key factors that should guide your decision. Base your decision on stringent selection criteria : Building a new shopping center is a big investment and should get you maximum ROI in record time. However, reality often differs widely from projections made during the planning phase. Therefore, site selection for a shopping mall must be done after taking into account several key parameters such as accessibility, availability of local transport, road infrastructure around the location, traffic around the site, size and construction-readiness of the site, and scope of expansion. Other key factors that should drive your site selection research are the topography of the area, the shape of the land, and survey-backed data regarding potential footfall and present and future competition. Lastly, the catchment area should be studied in-depth to understand the demographics and spending habits of the population expected to be your future customers. Be prepared to face the challenges in site selection : Sometimes, finding a site for a new retail project takes only a few weeks, and at other times the process may stretch into months. The key challenges faced by builders and developers in finding an ideal location include land acquisition cost (land near the city center or in prime locations tends to be way more expensive than in other areas); availability of land for commercial projects near densely populated areas; getting the required environmental clearances and government approvals; and, lastly, the public infrastructure around the site. A site that meets only some of these selection challenges may not be worth pursuing, as the success of a shopping center will depend on the footfall it attracts, which itself depends on several factors. So shopping plaza location should be finalized only if it will give its investors and retailers a handsome return on investment. Use technology to find the best sites : The most successful global retail chains rely on technology to help them find suitable locations for opening new stores worldwide. Using massive amounts of big data and cutting-edge mapping systems, companies are using technology to find profitable sites across the world. Expansion and investment decisions are increasingly being taken based on location- and demographics-based data provided by specialty software programs and applications. If so far you’ve relied on physical research to scout locations for retail projects along with limited use of technology, it’s time to go all out into the fantastic realm of big data and digital mapping software to build your next retail success story. Contact a digital map provider, such as promap.co.uk to get a detailed map of the town or district or street you’ve shortlisted as an ideal site for your next retail construction project. The various types of digital mapping services available with Promap offer invaluable and in-depth information that is employed by developers and architects for site identification, risk analysis, feasibility, planning application, and environmental and geological analysis of a location before proceeding to the planning and design phases. Lastly, market research is a key aspect of retail construction as it helps developers derive accurate projections in terms of present and long-term viability of the project. Once the site is selected, a detailed demand/supply study must be carried out, taking into account the lifestyle and spending power of the catchment area. This will help you determine which retail businesses are more likely to drive traffic to the shopping center. Read Also : Top Tips For Making Business Purchases Explore Some Interesting Marketing Trends For Your Business In 2018 Relocating Your Business To Downtown Toronto? Read This First 6 Things You Should Know Before Starting A Business The Business Networking Benefits Of Co-Working Spaces

It’s All in Your Head: Do You Have the Right Mindset for Business?

Is your current mindset holding you back from your true business potential? If you don't know how to answer this than chances are it is. How do you change it though? Developing a new business mindset might put you out of your comfort zone but anything that's halfway worth it does. For the good of your company, you'll have to mold yourself into a top-notch businessman or woman. Be courageous, create a vision and then make goals to make it happen, and most importantly, believe in yourself. To help get you started, we're going to go over these ideas as well as other's that you should be adopting if you want to continue going forward. 1. Be Courageous: It's okay to be nervous and scared, what's not okay is to let those emotions hold you and your business back. If you want to be successful you need to go far beyond what you think your limits are. If you're afraid of failure just look at it this way, each failure is a learning experience, and each success is a step forward. You have to learn from your failures to gain successes so one can't exist without the other. 2. Believe in Yourself: Speaking of success, the first step in creating it is to believe strongly that you can. If you constantly expect failure then without even realizing it, you'll go into each project with that mindset. What you want to do instead is to picture your version of success with every project you go into and then believe you can do it. This will cause you to work that much harder to not let yourself down. 3. Adopt Goals: Everyone works better with a plan. Adopting goals is the start of the foundation for a good plan. You know what you're working towards and you can start making plans for it. It's also true that when it's your goals that you're working toward you are more likely to achieve them so if you want to be a corporate boss, you have to get used to setting goals. 4. Have a Vision: Having a vision shouldn't be confused with setting goals. The Vision is all the little things that you're going to do to make the goal happen. The best way to go about creating your vision is to get it out of your head. No, we don't mean dismiss it, we mean creating mind maps and visuals so you can see your plans laid out before you rather than keeping it in your head. If you keep it locked away, you're less likely to carry it out. 5. Accept New Challenges: Some people are terrified of new challenges, this brings us back to being courageous. Creating new challenges will allow you to constantly one up and put you in competition with yourself. When you're in competition with yourself to do better each time and take on harder tasks, you'll continue to move up. In other words, accepting new challenges keeps you from sitting still. Instead of being afraid of it, you need to go for it full force. 6. Love What You Do: If you absolutely hate what you do, that will show in your work ethic. Creating your business and helping it thrive should be your passion and if it's not, then what are you doing? We're not saying you'll love every aspect of your company, or that nothing won't ever get under your skin. That will inevitably happen. What we are saying is that you need to look past it and not hate your business as a whole for these things. If you go through life abandoning everything because of a minor inconvenience then you won't get very far. 7. Be Willing to Take Risks: You've probably heard people say the worst a person can say is no. This is how you should always handle the thought of rejection. Rather than not taking the risk in putting an idea on the table, or doing something in your business, you should just go for it. Rejection is going to happen in life, it's something that you'll never get away from, but you need to take the risk and try. If you don't you'll never know what will happen, and that's a waste of potential. Think of it as how many nos can I possibly go through before I get a yes or somebody has to tell me yes eventually. 8. Show Gratitude: When you do reach success chances are that you didn't reach it all on your own. If you don't show your employees that you are grateful for them, then that could cause you to not have employees at all. You need to show gratitude for each and every person that has believed in you or helped you along the way. If you have a company like BrokerBreakUp help get your business off the ground send them a card, give your vendors a quick shoutout, compliment a customer, or just give an employee a pat on the back. When you're pleasant to be around, that will create a more positive work atmosphere. Do You Think You Have the Right Business Mindset: Before you start building yourself up to be a company leader, ask yourself if you have the right business mindset. How you view yourself, the business and those who work for you will make a huge impact on your success. You also need to be able to visualize your goals so you can work towards them. At the end of the day question yourself. Are you being a boss that you would want to work for? Do you have the mindset and passion but not the knowledge? Visit our business section to get in the know. Read Also: 5 Steps To Accelerate The Growth Of Your Startup Standard Consulting Updating Businesses Now On ISO 9001 Changes

How Do You Grow Your Business Online?

Different Ways To Grow Your Business Online Are As Follows

1. SEO:

2. Have a Responsive and Engaging Website:

3. Social Media Marketing:

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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7 Tips To Get Started On Your First Virtual Meeting

How to Select a New Shopping Center Site

It’s All in Your Head: Do You Have the Right Mindset for Business?

How Do You Grow Your Business Online?

Different Ways To Grow Your Business Online Are As Follows

1. SEO:

2. Have a Responsive and Engaging Website:

3. Social Media Marketing:

Share this Article

How to Boost the Size of Your Stock Portfolio

Top 8 Reasons Why You Should Use Amazon FBA For Your Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related