How Do You Grow Your Business Online?

Published on: 10 December 2018 Last Updated on: 14 December 2021

Is your company reliant on clients from the internet? If yes, then you’ve come to the right place. It has become customary to see businesses migrating their content to their own websites. You can grow your business online. The digital space is continually expanding, making room for more and more businesses who have decided that they would go online.

If you need help with growing your business online, here are THREE WAYS to ensure that your online business stays in the game

Different Ways To Grow Your Business Online Are As Follows

There are multiple ways you can adopt to grow your business online and in the right way. In this article, you will get the complete details about it how you can grow your business online.

1. SEO:

I’m sure we have all heard of the term SEO. But what is it and what does it really do? Search Engine Optimisation is the process of improving a website’s content to get it to the top page of the Google Search Result. It may not seem much to you but it actually is the difference between getting your conversion rates to go up or not.

Ask yourself this: When was the last time that you went to the second page of a Google Search page? Do you even scroll down or like the others just choose the first two or three links on top and ignore the rest. Having a search engine optimised page is very important especially if you rely on the internet for getting clients. How can you get clients when your prospects do not even see your site?

There are a lot of ways to optimise your website. However, it is recommended that you contact the experts instead of doing it on your own. If you do it on your own, there is a high chance that instead of improving your ranking, you will lose authority and go lower. In some cases, partaking in unethical SEO Practices i.e. Black-hat link building gets websites banned on the Google Search Page.

2. Have a Responsive and Engaging Website:

Of course, you spent a lot of effort and money to get on the first page of Google – to be visible. You shouldn’t waste this by having a responsive and engaging website. Ensure that your website is aesthetically pleasing and does not cause problems for your visitors. Having a lagging website with handfuls of glitches can create an aversion towards your brand. It gives off the message that you’re sloppy and doesn’t care about your customers. User Experience is very much one of the most important factors to consider when building a website.

In an age where most users of the internet use mobile, having a non-responsive website to mobiles could spell disaster for your brand. Do some research on who your prospects are and incline your website in a way that it would attract them. Older people tend to lean towards professional-looking, minimalistic designs while the younger generations favour interactive, colourful web layouts that become more enjoyable the more you look at it.

3. Social Media Marketing:

There are over 2.77 billion social media users in the world and this number is fast rising. It is no secret that social media websites have taken over the world by storm. Facebook, Twitter, and Instagram are just some social media accounts that most can’t live without. By migrating your online business and advertising through social media, you are doing yourself a favor.

Most social media websites now allow for ads to run through them for a small expense. This allows business and brands to target their own prospects, that is to say, you only spend money on people that have a high chance of availing your service. You are not throwing your ads to a distant void but instead, towards a targeted amount of people. Social Media Marketing is also one of the best ways to increase brand awareness and name recall.

We all have certain brands that we associate with products. For example, mobile phones are immediately associated with Apple and Samsung. While there are hundreds of other mobile phone brands, the brand awareness and campaigning that these two mega-companies did set their name in stone. This is what you can do for your brand – increase brand awareness through social media to ensure that your name is seen and does not get forgotten.

Growing your business online is not an easy feat. There would be times when you will get discouraged but don’t. In the end, when you’re ranking on top and you’re getting so many clients, you will realize that it was worth it.

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Advantages and Disadvantages of Coupon Codes in Your Business

There are two sides to offering coupon codes in your business. One side shows that you could make more sales with coupons while the other side shows you could lose profits after discontinuing the coupon purchases. Both sides have a point, and you should pay attention to these things while coming up with a discount strategy. Many businesses still view couponing as a perfect way to drive customers and sales without experiencing revenue losses. If you are considering using coupon codes on your business, here are some of the advantages and disadvantages of the idea. Advantages of Offering Coupon Codes : Businesses like Vistaprint have been offering coupon codes with the idea of attracting first-time buyers and it is working really well. You could also attract customers with this method without having to give them more discounts on future purchases. Use it as a customer acquisition strategy. If you have inventory that you want to unload quickly, offering coupon purchases is the best way to trigger quick sales. It will influence more people to prefer your products over those on other stores as long as the quality matches. You could also use coupon codes to encourage brand switching where buyers from another brand are encouraged to buy from your brand because of the pricing lure. Getting customers to make the first purchase might lead to add-on sales for products that were not discounted, which could help to raise revenues. Disadvantages of Offering Coupon Codes : This is a costly decision. You need to estimate the correct amount you can afford to give away. If the profit margin is not impressive, you won't find coupon sales profitable, so it’s only sensible to use coupons on products that have a good margin. Not sustainable as a promotional strategy because customers may only choose the discounted product and never come back. Some businesses have experienced unprofitable Groupon promotions because customers only pick discounted items and only return when there are more discounts to be exploited. Could affect the image of the business as this in some cases may make it look cheap, which in perception may send a message that the quality offered is not good. This strategy could also encourage customers to always wait for discounts and only buy when you are offering discounts. Also remember that offering discounts, especially to first-time buyers, could alienate loyal customers who are made to feel they deserve the discount more for sticking to the brand. Conclusion With the points discussed here, you can see how adding coupon codes to your business could affect its performance. You need to be careful with offering discount codes as this could also damage the business by lowering profitability even with more sales. Only use this strategy if you are sure the revenues to be gained are enough to get the business running smoothly. It is a perfect way to raise cash and you can clear inventory that has been stuck for a long time. Just make sure it does not lead to losses. Read Also : 8 Key SEO Strategies For E-Commerce Websites Oh, Crop! Killer E-Commerce Mistakes You Need To Conquer 9 Ways To Use Pinterest To Promote Your E-Commerce Store

7 Tips To Get Started On Your First Virtual Meeting

Virtual meetings are a great way to get your team together from different locations and are used for various purposes. Whether you need to conduct training, hold a brainstorming session, or keep communication open with your remote employees, virtual meetings can help you reach your goals. Yet before you start planning your first virtual meeting, it’s essential to know how to set up and manage these types of sessions. Here are seven tips to get you started: 1. Set An Agenda If you’re new to virtual meetings, it can be tricky to know where to start. One important thing you can do is set an agenda for your meeting—this will let everyone know what to expect and ensure that all essential topics are covered. Some tips for setting an agenda for your first virtual meeting are as follows: 1. Write down all of the topics you want to discuss. Ensure they are relevant to the meeting’s purpose. 2. Order the topics by importance. It will help you to focus on the most critical issues first. 3. Decide how much time you want to spend on each topic. It will ensure that the meeting stays on track and doesn’t run overtime. 4. Send out the agenda in advance so that everyone has time to prepare for the meeting. Setting a plan will ensure that the meeting is productive and focused, and it will help everyone to know what to expect. Planning can ensure that your first virtual meeting out of many fun virtual events is a success. 2. Know Your Audience Know who you will be speaking to when planning a virtual meeting. It will help you to tailor the content of the meeting and ensure that everyone can participate. The following are some things to consider when planning your audience for a virtual meeting: Size: How many people do you need to reach? Location: Where are your audience members located? Accessibility: How will your audience access the meeting? When you know your audience, you can ensure everyone can participate in the meeting. You can also tailor the content to ensure that it’s relevant and valuable for everyone involved. 3. Choose A Platform Wisely When it comes to having a virtual meeting, the first step is choosing a platform that will work best for you and your team. Many different options are available, each with its features and benefits. Some platforms allow for videoconferencing, while others focus on audio-only format. Others offer a variety of features, such as file sharing and screen sharing. Still, others are designed for team collaboration. The key is to choose a platform that will meet your specific needs. Once you’ve selected a platform, the next step is creating an account and signing in. Then, create a meeting space and invite your team members. Once everyone has joined the meeting, you’re ready to start collaborating. 4. Set Up A Test Run The best way to get started is to set up a test run with a few friends or colleagues. It will help you get familiar with the software and figure out any kinks before you have to lead an important meeting. To start, choose a videoconferencing tool that you’re comfortable using. You can choose from many options, so take time to explore what’s out there. When you’ve chosen one, invite a few people to join you for a practice run. You can use this time to test out the various features of the software and figure out how everything works. Observe the sound quality and image clarity, as well as how easy it is to use the various features. It will help you ensure everything is working correctly before leading an actual meeting. 5. Establish Ground Rules You can establish a few ground rules to help everyone feel more comfortable and get the most out of the experience. First, set some expectations about etiquette. For example, let everyone know that it’s okay to take breaks as needed and that it’s perfectly acceptable to mute your microphone when you’re not speaking. It can also be helpful to establish a ‘no interruptions’ policy so that everyone has a chance to be heard. Next, ensure everyone knows how to use the meeting platform you’re using. Everyone must be familiar with the basics of how the system works. Finally, take some time at the beginning of the meeting to check in with everyone and see how they’re doing. Small talk can go a long way towards making everyone feel more comfortable and setting the tone for a productive meeting. 6. Consider Logistics When you’re planning a virtual meeting, there are a few logistical considerations to keep in mind. Choose a time that works for everyone involved. It can be tricky, especially if you have team members in different time zones. It’s crucial to find a time that works for most people involved. Once you’ve selected a date and time, ensure you send out reminders to everyone so they’ll know when the meeting is taking place. Lastly, think about how you will share information with your team. Decide whether you will use audio, video, or both. Determine how you will share any documents or files you need. Making these decisions in advance will help the meeting run smoothly. 7. Have A Backup Plan Even if you’ve planned everything perfectly, there’s always a chance that something could go wrong. Hence, a backup plan is critical. Start by ensuring everyone has the contact information for everyone else on the team. This way, if the meeting platform you’re using goes down, you can still get in touch with everyone. It’s also a good idea to have a backup meeting platform should your first choice doesn’t work out. Finally, ensure you have all of the necessary files and documents saved in a safe place so you can access them even if your computer crashes. By taking the time to plan for the worst, you can help ensure that your virtual meeting goes off without a hitch. Takeaway The tips discussed here can set you up for success when leading your first virtual meeting. Remember to be prepared, establish ground rules, and have a backup plan. With some planning, you can ensure that your meeting is productive and successful. Additionals: How Your Singapore Business Could Benefit From A Virtual Office How a Virtual Assistant Is Beneficial to Businesses Why Virtual Offices Are The Future Of Business

Top 10 Best Serial Entrepreneur Of All Time – 2024 Update

Most of us are accustomed to the term entrepreneur. But in case you do not know what is a serial entrepreneur is, let me define a serial entrepreneur for you. A serial entrepreneur is someone who has more than one business in their bucket. They start one business, and then if they fail, they start another one. Or, in some cases, they sell the existing business in a great deal and start another one. What Are The Characteristics Of A Serial Entrepreneur Inc. Magazine says a strong sense of optimism and a high impact threshold characterizes successful entrepreneurs. These qualities are necessary due to the high risks that they take and the long hours of launching a small company when success seems to be a mirage in the desert. They also show strong self-reliance and a desire to stay innovative. They understand that money is not everything. Entrepreneurs do not always have a guarantee of success when they open a chain of different businesses. Sometimes, just one business takes all of the focus of an entrepreneur. Top 10 Best Serial Entrepreneur Of All Time Here are the top 10 entrepreneurs of all time. Who never fails to amaze us with their new innovative business ideas. Here are the serial entrepreneur examples. 1. Anthony Mongeluzo At the age of 21, Anthony Mongeluzo started his first professional company from his parent’s house and took a step towards being a serial entrepreneur. And that is Pro Computer Services. He also had other companies when he was a teenager. He is also the CEO and President of an information technology firm in Marlton, N.J. After some time, PCS has gained regional as well as national recognition as one of the fastest-growing companies. With an annual revenue of $25 and 25 employees, PCS has offices in four states. Companies: PilotLight studios Pro Computer Services Dynamic Telecom Solutions 2. James Currier At the age of 6, James Currier started his entrepreneurial career as a worm seller, and now she is one of the best serial entrepreneurs. When he was in the 8th grade, he opened a store in his school cafeteria. By the time he graduated from Princeton University, he already had 18 little ventures in his bucket. Jiff Inc., which is well known for making HIPAA-compliant mobile software for the medical industry, is led by James Currier. He is not only the lead investor here but also the Executive Chairperson. He has also founded Palo Alto-based Ooga Labs. It helps to develop e-commerce and mobile startups along with medical software. Companies: Tickle Ooga Labs Jiff Inc 3. Ellen Thompson Ellen Thompson has experience in starting and selling companies for more than 20 years. In 1993, Thompson founded a skill-testing firm named Know It All. In 2000, Kenexa Corp. had bought more than 300,000 shares. After she founded another company named 4 Walls, she is now the CEO of the company. This company is based near Philadelphia and helps apartment owners get customers via search engine marketing and social media. The list of serial entrepreneurs will be incomplete without this name. Companies: 4 Walls. Know It All. 4. Rod Drury This New Zealand serial entrepreneur has had a fascination with computer technology since his teenage years, and he has transformed this fascination into his career. He helped found the software company Glazier Systems. In 1999, it was sold for around $7 million. He was also the founder of AfterMail, which is an email intelligence concern. In 2006, the QSFT, or Quest Software, acquired AfterMail for $15 million. At present, Drury is the director of the New Zealand Stock Exchange, the director and founder of Pacific Fibre, and lastly, the Chief Executive Officer of an online accounting portal, Xero. Companies: Pacific Fibre. AfterMail. Glazier Systems. 5. Janet Kraus Janet Kraus is the senior lecturer at the Harvard Business School and has already started and sold 2 businesses. She is the co-founder of the concierge service company Circles. With her hard work, she developed the company with a revenue of $50 million. In 2007, she sold Circles to Sodexo. Just after that, she started leading Spire. This is a high-end social media business that is related to travel. In 2010, it was sold to Perfect Escapes. He is another serial entrepreneur who finds it fascinating to start new ventures. Companies: Spire. Circles. 6. Josh Kopelman The managing director of First Round Capital, Josh Kopelman, is very fond of forming and investing in Internet companies. It has already been around two decades since he is doing this. In 1992, the Infonautics Corporation came to the public in 1996. At that time, he was attending the Wharton School at the University of Pennsylvania. Three years later, in 1999, he started Half.com, which is an online store for used music and books. But just after one year, it was acquired by eBay. He has also invested in several startups, like mint.com and StumbleUpon. Companies: TurnTide. Half.com. Infonautics. 7. Harpal Sandhu Harpal Sandhu is the Chief Executive Officer and President of Integral Development Corporation. It is a Sunnyvale, California-based company owned by this serial entrepreneur. It was 1993 when he was the co-founder of this company. This organization claims to be the only multi-sided trading network that works for foreign exchanges. Earlier, Sandhu was the president and founder of Infinity Financial Technology. In 1998, the software company SunGard Data Systems acquired Infinity Financial Technology. Companies: Integral Development Corporation Infinity Financial technology 8. Gerard Ferro It has already been more than two decades since Gerard Ferro has been setting up and running technology and health businesses. He is also the co-founder and CEO of a prescription discount business, Free For All, which is based in Marlton. Gerer Ferro also cofounded a pharmacy benefits management concern, SUNRx. He was also the chairperson and CEO of the organization. Under his leadership, this company was able to gather a revenue of $49 million in its first five years. During the late 1980s, he was also the co-founder and CEO of Simacre. Companies: SUNRx. Simcare. Free For All. 9. Oprah Winfrey Oprah Winfrey is another shining star in the sky of serial entrepreneurs. When she was in high school, he started his career in the broadcasting industry. The media empire and her group of businesses across magazine publishing, radio, and television have made her a billionaire. As per Forbes, her estimated net worth was $2.8 billion in 2018, and she is the wealthiest woman in show business. In 2011, she launched OWN or Oprah Winfrey Network. The official website of OWN claims that 70% of homes in the United States have OWN. Companies: Oprah Winfrey Network. Harpo Productions. 10. Richard Branson In 1970, when Sir Richard Branson was around 20 years old, he started a mail-order record business. After that, it was time for a record shop in London. Within a couple of years, he built a studio, where “Tubular Bells,” an instrumental by Mike Oldfield. His Virgin Group now has around 200 companies in more than 30 different countries. Branson is also famous for promoting various social causes using celebrity power and his wealth. Being a prolific blogger, he also has written a book, which is published with the name “Screw Business as Usual.” Companies: Virgin group. 11. Elon Musk Any list of entrepreneurs is incomplete without Elon Musk. He is the billionaire mind behind Tesla CEO and the richest person alive as of 2023. Musk’s first try at business was a small start-up called Zip2. It was a searchable business directory, which is an online equivalent of Yellow Pages. Four years after the establishment of Zip2 in 1995, it was sold to Compaq Computers for $307 million. Later, it was integrated into the AltaVista search engine. After the sale of Zip2, Musk moved on to build another company, x.com, which is an online payments app that was later known as PayPal. The company was sold to eBay for $1.5 billion. Highly by the success he invested in and founded SpaceX, Tesla Motors, and The Boring Company. In 2022, he bought the social media company Twitter and renamed it X. Companies: Virgin Group Conclusion They are those entrepreneurs who have never failed to come up with new ideas in case one fails or is acquired by others. They have a bucket full of new and innovative ideas to lead and build a successful career path. They are inspirations for this generation’s entrepreneurs who are willing to make their own identity. Learn More About: Mistakes Entrepreneurs Should Avoid When Using SMS Marketing Starting An Ecommerce Business: 9 Easy Tips For The New Entrepreneur 5 Ways College Prepares Young Adults To Become Successful Entrepreneurs

How Do You Grow Your Business Online?

Different Ways To Grow Your Business Online Are As Follows

1. SEO:

2. Have a Responsive and Engaging Website:

3. Social Media Marketing:

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Advantages and Disadvantages of Coupon Codes in Your Business

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How Do You Grow Your Business Online?

Different Ways To Grow Your Business Online Are As Follows

1. SEO:

2. Have a Responsive and Engaging Website:

3. Social Media Marketing:

Share this Article

How to Boost the Size of Your Stock Portfolio

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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