How Do You Grow Your Business Online?

Published on: 10 December 2018 Last Updated on: 14 December 2021

Is your company reliant on clients from the internet? If yes, then you’ve come to the right place. It has become customary to see businesses migrating their content to their own websites. You can grow your business online. The digital space is continually expanding, making room for more and more businesses who have decided that they would go online.

If you need help with growing your business online, here are THREE WAYS to ensure that your online business stays in the game

Different Ways To Grow Your Business Online Are As Follows

There are multiple ways you can adopt to grow your business online and in the right way. In this article, you will get the complete details about it how you can grow your business online.

1. SEO:

I’m sure we have all heard of the term SEO. But what is it and what does it really do? Search Engine Optimisation is the process of improving a website’s content to get it to the top page of the Google Search Result. It may not seem much to you but it actually is the difference between getting your conversion rates to go up or not.

Ask yourself this: When was the last time that you went to the second page of a Google Search page? Do you even scroll down or like the others just choose the first two or three links on top and ignore the rest. Having a search engine optimised page is very important especially if you rely on the internet for getting clients. How can you get clients when your prospects do not even see your site?

There are a lot of ways to optimise your website. However, it is recommended that you contact the experts instead of doing it on your own. If you do it on your own, there is a high chance that instead of improving your ranking, you will lose authority and go lower. In some cases, partaking in unethical SEO Practices i.e. Black-hat link building gets websites banned on the Google Search Page.

2. Have a Responsive and Engaging Website:

Of course, you spent a lot of effort and money to get on the first page of Google – to be visible. You shouldn’t waste this by having a responsive and engaging website. Ensure that your website is aesthetically pleasing and does not cause problems for your visitors. Having a lagging website with handfuls of glitches can create an aversion towards your brand. It gives off the message that you’re sloppy and doesn’t care about your customers. User Experience is very much one of the most important factors to consider when building a website.

In an age where most users of the internet use mobile, having a non-responsive website to mobiles could spell disaster for your brand. Do some research on who your prospects are and incline your website in a way that it would attract them. Older people tend to lean towards professional-looking, minimalistic designs while the younger generations favour interactive, colourful web layouts that become more enjoyable the more you look at it.

3. Social Media Marketing:

There are over 2.77 billion social media users in the world and this number is fast rising. It is no secret that social media websites have taken over the world by storm. Facebook, Twitter, and Instagram are just some social media accounts that most can’t live without. By migrating your online business and advertising through social media, you are doing yourself a favor.

Most social media websites now allow for ads to run through them for a small expense. This allows business and brands to target their own prospects, that is to say, you only spend money on people that have a high chance of availing your service. You are not throwing your ads to a distant void but instead, towards a targeted amount of people. Social Media Marketing is also one of the best ways to increase brand awareness and name recall.

We all have certain brands that we associate with products. For example, mobile phones are immediately associated with Apple and Samsung. While there are hundreds of other mobile phone brands, the brand awareness and campaigning that these two mega-companies did set their name in stone. This is what you can do for your brand – increase brand awareness through social media to ensure that your name is seen and does not get forgotten.

Growing your business online is not an easy feat. There would be times when you will get discouraged but don’t. In the end, when you’re ranking on top and you’re getting so many clients, you will realize that it was worth it.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Heavy Duty Polythene Sheets For Construction: Applications & Benefits

As a contractor or builder, you know how important it is to control moisture, dust, and debris at a construction site. Heavy-duty polyethylene sheets offer versatile, cost-effective solutions that provide protection and containment on the job site. These durable polyethylene sheets can be a construction crew's best friend! Heavy-duty polythene sheets are typically made from low-density polyethylene (LDPE) or linear low-density polyethylene (LLDPE). These materials create sheets that are exceptionally tough, flexible, and water-resistant. Polythene sheets are available in a wide range of thickness gauges, with heavier grades like 500-gauge or 750-gauge used for demanding construction conditions. The multilayer, cross-laminated structure of heavy-duty polythene sheets provides exceptional tear and puncture resistance. They won't rot, mildew, or degrade when exposed to weather and ultraviolet light. You can count on these rugged polyethylene sheets to deliver outstanding performance across a broad range of applications on the building site. In this article, we'll explore the many ways heavy-duty polythene sheeting can make your construction projects cleaner, safer, and more efficient. These sheets offer proven protection for moisture management, dust/debris control, concrete curing, and temporary structures. Let's take a look at the benefits heavy-duty polythene sheets can provide on your job sites! Moisture Barriers Controlling moisture is critical in any construction project. Fortunately, heavy-duty polythene sheets can provide an effective barrier against water and dampness. The waterproof polyethylene material blocks liquid moisture and vapor transmission. Below Grade Installing polyethylene sheeting under concrete slabs is an excellent way to prevent moisture from migrating up through the concrete over time. The impermeable polythene layer acts as a barrier that blocks ground moisture from passing through the slab foundation. This helps prevent moisture-related issues like mildew, cracks, and buckling. Be sure to overlap seams and seal with waterproof tape. Wall Wraps Wrapping walls in polythene sheeting protects the structure from bulk water intrusion during construction. The water-resistant polyethylene film acts as an air and moisture barrier. This keeps wall assemblies dry until the final weather-resistant barrier can be installed. Properly taped seams prevent moisture ingress and air infiltration for better energy efficiency. Curing Blankets Proper curing is essential for concrete to achieve its full strength and durability. Heavy-duty polythene sheets can provide an ideal curing environment. Fresh Concrete Covering fresh concrete with polythene sheeting helps retain moisture and prevents the slab from drying out too quickly. This allows the concrete to hydrate thoroughly so that it can be set properly. The polythene curing blanket minimizes evaporation, which can cause shrinkage cracking. It also protects the slab from weather elements like rain, wind, and sun. Pre-cast Elements Heavy-duty polythene sheets are also ideal for curing pre-cast concrete elements like columns, beams, walls, and stairs. Covering the precast molds with polythene sheeting retains the moisture to allow the concrete to fully cure. This accelerates strength gain, allowing the molds to be stripped for re-use more quickly. The impermeable sheets also prevent surface drying defects. Containment and Dust Control Heavy-duty polythene sheets are invaluable for containing hazardous dust and debris on the construction site. The durable polyethene barriers keep workers safe and the site clean. Asbestos Abatement Installing polythene containment walls and ceilings seals off the work area during asbestos removal. This prevents fibers from contaminating other areas of the building. Polyethylene flooring also contains fallen debris. The poly barriers ensure proper disposal while protecting the health of workers and occupants. Lead Paint Removal Lead paint removal requires similar containment. Heavy-duty polyethylene containment keeps leading paint chips localized so they can be safely collected and disposed of. The containment area also prevents workers from being exposed to hazardous lead dust. Silica Dust Cutting and grinding concrete or masonry materials creates extremely fine silica dust. This dangerous respirable dust requires containment. Heavy-duty polyethene sheeting creates an enclosed area with reduced air circulation to contain the silica dust. This improves air quality and prevents workers from breathing in the dangerous particles. Temporary Structures Polythene sheets offer a quick, cost-effective way to create temporary structures for protection from the elements. Equipment/Material Covers Heavy-duty polyethylene sheets make great covers to shield equipment and building materials from rain, dirt, and debris. Simply build a basic frame from lumber or PVC pipe and stretch the polythene sheet tight over the top. This creates an inexpensive structure to keep valuable items safe from weather and theft. The transparent material even allows light through for better visibility. Temporary Roofing Large polythene sheets can also serve as temporary roofing during construction. Attach the polyethene sheeting to roof trusses to provide immediate cover until permanent roofing is installed. This allows interior work to progress while keeping the structure watertight. Polythene roofing protects the building from rain and humidity damage. Final word Heavy-duty polythene sheets truly are a construction site's best friend. As you have seen, they are a solution for many construction cases. As you tackle your next building project, be sure to keep heavy-duty polythene sheets on hand. Major manufacturers like Polystar Plastics offer a wide selection of polyethylene sheeting in various grades and sizes. Their experienced team can recommend the ideal polythene products for your specific applications. With the proper heavy-duty polythene sheets, you can increase efficiency and minimize hassles on the worksite. Protect your projects and your crew with these high-performance polyethene barriers. Let polythene sheeting make your next construction job smooth, clean, and successful! Read Also: What Industries Use Polythene Bags 3 Things You Should Know About Personalized Shopping Bags How Can Greenhouse Design Change Architecture?

5 Reasons You Should Respond To Every Customer Complaint

Any business encounters a customer complaint at some juncture. Despite the best of intentions, there will be situations when a client leaves feeling dissatisfied. Such a customer may initially try to seek resolution from the business itself, but increasingly, they are more prone to air their grievances on social media platforms. When such negative feedback is published online, it becomes a permanent fixture. This puts business owners and managers in a position where they must make a choice: either overlook the complaint or use it as a platform to exhibit their c for everyone to witness. Here Are Five Prime Reasons You Should Respond To Every Customer Complaint Here are some reasons why responding to customer complaints is crucial for your business's success. 1. Forge Strong Connections Customers tend to be doubtful, particularly regarding reviews. Research indicates that only 39% of consumers believe retailers seriously consider their feedback and an additional 22% feel this simply never happens. Making public responses to your reviews is the initial action towards alleviating these suspicions. Don’t solely concentrate on responding to negative feedback. Yes, one and two-star reviews should be addressed first, but recognizing customers who have given you positive reviews, even with a plain “thank you,” can greatly enhance brand loyalty and demonstrate to the world that you value every piece of customer feedback. Ensure your responses strike the right note. This is your opportunity to initiate dialogue with your customers and exhibit the personable side of your brand, so think deeply about the image you want to project. 2. Motivate Employees When your entire support team commits to elevating customer satisfaction by gaining insights from customer interactions, it naturally leads to fewer disgruntled customers and boosts motivation. Employees feel more motivated and their morale improves when they're not constantly dealing with negative feedback or hostility in every interaction. If you're overwhelmed, you could outsource professional answering services from Absent Answer to handle any high volumes of customer interactions. 3. Complaints Help to Pinpoint Defective Products Regrettably, despite rigorous quality control measures, defective products occasionally reach consumers. Organizations need to be informed about these flawed items by customers to rectify similar issues that might exist in other products. This scenario is especially relevant when a discourteous employee interacts with customers over the phone. Many individuals would prefer not to expend the effort to report such instances of rudeness. However, without this feedback, a manager may remain oblivious, potentially resulting in a single employee driving numerous customers away. 4. Complaints Pave the Way for Service Improvement Opportunities Studies indicate that a customer whose concerns have been addressed satisfactorily tends to be more loyal than a customer who has never had any issues. Complaints provide a chance to demonstrate to the customer that their satisfaction is a priority for the business by implementing service recovery measures. Numerous businesses implement a service recovery strategy to handle those occasional yet significant instances when customers feel their expectations have not been met. A well-executed service recovery program can potentially convert a dissatisfied customer into a loyal patron, who may be more satisfied than if they had never experienced problems. 5. Improved Digital Presence Complaints on review sites and social media are becoming more common. While it might be disconcerting to publicly display a customer's dissatisfaction, remember that potential customers expect to see some negative feedback. The key is demonstrating that your business is proactive and committed to satisfying its customers. Responding to complaints by regretting any less-than-positive experiences shows potential customers they can trust your service. In your response, highlight your eagerness to rectify the situation. Once you've addressed the issue publicly, follow up privately as well. This prevents the possibility of an extended discussion overshadowing your initial response. Generally, you'll be able to resolve the problem and, apart from maintaining a positive public image, you'll also enhance your reputation with the affected customer. Tips on How To Effectively Handle Customer Complaint Responding to customer complaints as soon as possible is crucial as it sends a message to them that the business or organization values their concerns and feedback. Moreover, ensuring customer satisfaction also helps in building and maintaining one’s brand reputation. However, handling and responding to customer complaints is not an easy thing to do. Here are some tips on how to effectively handle customer complaints. Go Through The Complaint The first step to effectively handling a customer complaint is actively listening to the customer and trying to understand the issues that they are facing with your product or service. If you are reading online reviews feedback or complaints sent via email, then don't just skim through. Make sure to read the review thoroughly from top to bottom. While reading through the reviews, you should also try taking notes such as product or service number, day and date of the incident, and any other information that you think is relevant. Carefully reading or listening to the complaint will help you to understand the issues and determine a suitable course of action. Stay Professional and Apologise to the Customer It can be difficult to accept criticism, be it online or face-to-face, especially if it is about your business that you have worked hard to build from the ground up. However, it is crucial that you stay calm while listening to or reading customer complaints, even if you think that they are wrong, lying, or being unreasonable. Getting emotional or worked up over customer complaints and then reacting angrily in front of customers will only escalate the situation and harm your brand’s reputation. So be professional and apologize to the customer even if they are the ones who are in the wrong. You should also be courteous and thank them for reaching out to you and voicing their frustrations and assure them that you are looking into the issue. Most of the time, apologizing immediately to the customer can go a long way toward defusing the situation. Formulate A Course Of Action To Resolve the Customer Complaint Once you have carefully heard or read the customer complaint and understood the issue, try to formulate a suitable course of action. Some problems can be easily resolved, while others may take some time. If the issue can be fixed easily, then you should get back to the customer as soon as possible with the solution. The customer will appreciate the promptness on your part, and it will go a long way in ensuring customer satisfaction. However, there can be issues that cannot be resolved quickly. In that case, you should determine how much time it will take for you to fix the problem. At the same time, be honest with your customers and tell them that you will need some time to fix the issue and provide them with a timeline. Here are some additional tips on what to do after the complaint is resolved: Follow up with the customer after the issues are fixed and make sure they are happy with the outcome. You can ask for their feedback on how you handled the complaint and what you can do better next time. Try to exceed their expectations by offering them something extra, such as a discount, a freebie, or a referral. This will help you turn a negative experience into a positive one and increase customer loyalty and retention. Endnote If you've been neglecting your reviews, feeling too anxious to reply, or simply haven't had the opportunity, there's no more suitable time to start than now. Responding to all your reviews, whether they are positive or negative, can contribute immensely to strengthening trust in your brand and depicting your company as one that genuinely listens and deeply values its customers. Read Also: 5 Most Common Digital PR Mistakes And How To Avoid Them The 7 Steps to Create a Storybrand to Ensure Marketing that Works How Customer Success Can Help Grow Your Business

Five Reasons Why Freelancers Should Use a Coworking Space

Being a freelancer can be an empowering job. You have the freedom to move around and work from anywhere, you can pick and choose which jobs you want to take, and at the end of the day, you answer only to yourself. However, freelancing is not without its challenges. Working alone can be isolating. You lack the camaraderie of traditional office jobs, and your friends may not relate to your struggles and challenges. For this reason and more, freelancers should consider investing in coworking spaces. Here are just a few of the career-boosting benefits to be gained: 1.Networking Opportunities Networking on a daily basis can be challenging for freelancers. Unless you are actively working your LinkedIn contacts or attending local networking events, you rarely get the opportunity to talk about your work with outside parties. Working in a coworking space immerses you in a shared setting with people from different organizations. While everyone in the shared space is there to do their work, it is easy to strike up a conversation while waiting for the coffee to perk or during a break. You may find that your neighbor not only has a penchant for caffeine but also needs a freelancer for future projects. 2.Removes Household Distractions Sometimes the biggest challenge to freelancing is the most mundane: housework. When you are a freelancer, sometimes your office doubles as your kitchen or living room. While the small task of putting in a load of laundry or unloading the dishwasher doesn’t seem like much, these time-consuming distractions can add up. There’s also the added sense of guilt work-from-home individuals often face, feeling like, even though they are working, they should be doing more to maintain their home. Leaving the house doesn’t make your dishes magically disappear, but it does put them out of sight and out of mind so you can focus on your work. 3.Reduces Isolation and Depression Social interaction plays a huge role in mental health, even for introverts who thrive on solo work. Freelance work can be an amazing opportunity for someone who struggles with depression and social anxiety, but it can also contribute to these disorders. Going to a coworking space gives you a reason to get up, get dressed, and get out of the house in the morning. Even if you don’t have a meaningful conversation with anyone, you will benefit from being immersed in a social environment. In a virtual world, face-to-face social interaction is a rare commodity with surprising antidepressant benefits. 4.Better Productivity Statistics show that people working in a coworking space have 68% better focus overall and 64% better adherence to deadlines. This boost in productivity may be a culmination of the other factors on this list, but the numbers speak for themselves. If you find yourself in a motivational slump or know you have a large amount of work to get through before a deadline, working in a coworking space may be the boost you need to charge through and get things done. 5.Changing The Scenery It is estimated that by the end of 2017, over one million people will have worked in a coworking space. This growing trend has created market demand for coworking businesses around the globe. As such, there are different options to choose from. As a freelancer, you could work in different places at different times of the year. Depending on the commitment requirements of the space-- and the cost implications-- you could keep things fresh by changing coworking locations on a regular basis. On the other hand, if you find a particular provider you enjoy, you could check out their coworking spaces in other parts of the world. This opportunity will fuel both your social needs and your travel bug in one shot. Refuse to Settle These are just a few reasons why you should consider investing in a coworking space as a freelancer. With libraries reaching capacity throughout the day and coffee shops changing their time and laptop use limits, a coworking space is a perfect opportunity to get your work done in a fresh, engaging environment. Read More: Questions To Ask When Working With A Web Developer Why Your Business Should Care About Social Responsibility Top 4 Reasons To Outsource White Label PPC For Your Business 10 Reasons Why Automation Of Procure-To-Pay Cycle Is Critical

How Do You Grow Your Business Online?

Different Ways To Grow Your Business Online Are As Follows

1. SEO:

2. Have a Responsive and Engaging Website:

3. Social Media Marketing:

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Top 8 Reasons Why You Should Use Amazon FBA For Your Business

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How Do You Grow Your Business Online?

Different Ways To Grow Your Business Online Are As Follows

1. SEO:

2. Have a Responsive and Engaging Website:

3. Social Media Marketing:

Share this Article

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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