Published on: 30 January 2019
Last Updated on: 04 November 2024
Instagram continues to be a massive influence on consumer habits. It is a platform where brands and influencers can directly reach their customers every day at a relatively low marketing cost. To make it in today’s market you have to engage with your target audience on social media, and to make it on social media you have to constantly adapt and stay ahead of the curve.
Instagram is still the third most used social media platform just after Facebook and YouTube, making it a must-have marketing platform. These Instagram statistics will give you some deeper insight into Instagram trends and help you optimize your Instagram marketing campaigns.
The most popular Instagram brands get a 4.2% engagement rate per follower. This is about 58 times more than they get from Facebook as well as 120 times more than they get on Twitter. This shows us the powerful potential of using Instagram correctly. Marketers can get amazing results and interaction if they use Instagram in an effective way. This stat was sourced from Hootsuite and you can improve these stats using Acheter des Followers Instagram.
The most active brands on Instagram are of course media brands. The least active and least represented brands are services in business and finance and also consumer goods that sell at rapid speeds. With Instagram’s business side still being relatively new we are only now starting to see a normalization in the frequency that brands post, this allows us to start measuring the rapid increase that has occurred. A survey showed that 41% of the online marketers also use videos on Instagram and about 44% say they are still planning to use videos on Instagram. These stats are sourced from Simply Measured and wyzowl.com.
Out of all the Instagram users, 90% are under the age of 35. This makes it abundantly clear that Instagram is the perfect platform to reach the millennial target audience. Another survey found that out of all the teenagers who use Instagram, 32% of them felt that there is no other social media platform as important as Instagram. Also when it comes to genders, woman is 38% prone to make use of Instagram compared to men at 26%. Sourced from ScienceDaily.
In 2015 product content received the highest numbers of engagement by far at a rate of 60%. This is more than 20% higher than the second category on the list namely lifestyle. Marketers welcome this news because it means people already know and are fine with it that brands will push their products. This makes it easier to offer your products and services. Sourced from Hootsuite.
In terms of engagement, tagging your Instagram posts in a location or with some other user receives much higher rates. Tagging a person gets 56% higher engagement and tagging a location gets 79% higher engagement. People seem to be more intrigued and more inclined to contribute when a post also revolves around a location they know or when it is in a more social setting like with someone else. So it is a valuable habit to tag the where and who. Sourced from Simply Measured.
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Last year, Instagram announced that they have more than 1 billion monthly active users.
The growth of the social media network has seen many brands and influencers in competition to take advantage of its marketing potential.
You may already be posting great content, but you're just not getting the shares, likes, and comments you'd like.
That's why you need our top 10 tips for Instagram engagement. Let's check it out together!
1. Make the Most of Hashtags:
Twitter made the hashtag famous. But, now Instagram is widely associated with the power of the hashtag.
If you know how to use hashtags, you can reach out to an ever greater number of followers.
Your hashtags need to stay relevant to your brand and message. Too many Instagrammers carelessly throw hashtags into posts.
It's important to do your research before you use a hashtag. You can take advantage of tools, such as Websta to optimize your hashtag strategy.
You don’t need to pay for more followers through dubious websites, you can grow Instagram followers organically. LikiGram is an app to buy IG likes and followers. However, should you trust LikiGram? you can read and get the answer here.
2. Post Engaging Content:
It may sound obvious to say that you need to post engaging content for Instagram engagement.
This means different things depending on your audience. Do you need to consider what kind of content is meaningful for your users?
This doesn't only mean your pictures and captions. You need to concentrate on producing content that attracts and inspires your audience.
If you're in the food and drinks industry, then lots of snaps of your delicious meals and brightly colored ingredients will do the trick.
3. Instagram Stories:
Does your audience want to know what happens behind the scenes? You can give them insights into your brand with Instagram Stories.
Why is the Instagram Stories feature so important for improving engagement? Because Instagram stories have around 300 million users each day. Can you believe it?
And yet, this isn't a feature that is occasionally used by people. In fact, the average user spends nearly 30 minutes per day enjoying Instagram Stories.
4. The Power of Geotags:
Geotagging is when you add location information to your social media posts. This is especially popular among Instagrammers -- so take note!
Geotagging is another means by which your audience can discover your brand alongside hashtags. This is a really important tool if you want to connect with people in a specific location.
If you're opening a new store or organizing an event in a particular location, then you can effectively reach out to your audience with this.
5. Include a Call to Action:
How to end each Instagram post?
If you're not already doing it, then you need to be including a call to action on every post. This leads to greater engagement. So, encourage your audience to comment or share your posts.
You can also request your audience to visit your company website or click on the link to your online store.
Alternatively, you could ask a question which gets people to further engage with your activity on the social media network.
6. The Best Time to Post on Instagram:
Many people ask the question: what is the best time to post on Instagram to optimize engagement?
The simple answer is that you should post when your audience is most engaged on Instagram.
How do you discover this? Well, Instagram's analytical tool provides you with some insights about your audience.
There is lot of debate about the overall best time to post on Instagram. After all, each audience behaves differently.
According to Sprout Social, the best day to post on Instagram is Thursday while the worse is Sunday.
However, if you want to play it safe, stick to Tuesday to Friday between 9 am and 6 pm. If you have a global audience, then choosing the best times is quite complicated.
You need to experiment with different posting times to determine which works best for engagement for you.
7. Engagement for Prizes:
People love free stuff. This is a great rule to live by if you want to improve your Instagram engagement.
So, why don't you start running competitions for free prizes among your audience? You could host a contest in which everyone who shares your post with their followers is put into a draw for some prizes.
8. Focus on Quality over Quantity:
Twitter and Facebook may be about near-constant engagement with your audience. However, Instagram is more about quality than quantity.
You don't want to put off your audience simply because you've overloaded them with content.
That's why it's important to stick to a maximum of two to three posts per day. Otherwise, you risk being on the end of "follower fatigue" and spamming your followers.
9. Instagram Filters are Key:
Instagram is the most visually appealing social media network on the market. It's all about aesthetics.
One of the most effective ways to appealing to your audience is to make use of Instagram filters for your pictures.
You should know that each filter has a different association for Instagramers. Make sure you make the right choice for each post.
You can learn more about Instagram filters here.
10. Engage Your Competition's Audience:
If you want to broaden your audience even further, then you could check out your competition's audience. This isn't just spying on your rivals. You need to actually engage the followers.
You can start by searching for Instagramers who produce content similar to your own. If they find similar accounts interesting to follow, they'll probably feel the same way about your content.
Instagram Engagement:
Now you know how to build your Instagram engagement strategy – what are you waiting for? If you need more help in building your brand on Instagram with a real audience and real engagement, you can always take help from some of the best tools and software on the market like urinsta.
Follow our strategies for building your Instagram audience and you’ll immediately experience results.
If you want to find out more about how you can use Instagram effectively, check out our blog for the latest news and topics.
Now you know how to build your Instagram engagement strategy - what are you waiting for?
Follow our strategies for building your Instagram audience and you'll immediately experience results.
If you want to find out more about how you can use Instagram effectively, check out our blog for the latest news and topics.
Read Also:
Is Instagram Turning Into A Way Of Life Now?
Instagram Marketing Statistics You Should Be Aware Of In 2019
Instagram possesses over six hundred million active users that are scrolling feeds, liking comments, and responding to posts regularly. Since consumers engage with their favorite brands on social platforms, having a strong presence on this social platform is a smart move of bolstering your strategy, growing brand awareness, and connecting with your audience. When developing your Instagram marketing services, you will have to focus on specific goals and the type of results you desire.
Back in the day, people used to use Instagress to grow their Instagrams. However, that is gone, so now people are using services like these.
Here are 5 Marketing Tips to Help Grow Your Business on Instagram:
1. Use Instagram insights
Just like in the insights found on Facebook, there is an insights tool found on Instagram that is invaluable to the business. They provide vital metrics like the number of times your video or post has been viewed, the number of followers you are getting, and the total number of clicks your link is getting on a daily basis.
The results of this tool include demographic information that indicates the age and gender of your followers. You will get a quick peek at the general profile of the people viewing your profile. You will have the ability to customize your marketing campaign to match their requirements. If you want to get more views, then you can buy Instagram views from the most popular site.
2. Link your Instagram page to your site
Some businesses do not connect their Instagram profile with their websites. You will lose an opportunity when aiming at furthering your marketing options. You will have to stop flooding your page with photos of your products. Instead, you will have to use it as a chance of showing the human side of your firm. It is advisable to use your employees in your videos.
Your traffic will go up when people understand the real people that are behind your company. In your video and photos, do not forget to add the location for SEO and geotagging.
3. Engage your followers
Followers who are die-hard fans of your brand deserve a reward for their loyalty. For this reason, you need to assign an administrator who has to reply to relevant comments made by clients.
Engaging them will make them appreciate that you hear their voices when it comes to expressing complaints and giving suggestions. It is vital to follow back your followers so that you learn about their hobbies, likes, tendencies, travels, and any other information needed for your benefit.
4. Make hashtags relevant
Instagram marketing tips state that you need to use industry-specific hashtags when engaging in Instagram marketing. You need to identify the niche of your industry so that you differentiate yourself from the rest.
You can find some online sites that will help you tweak hashtags for optimization. It is advisable to use hashtags that relate to a video or image so that it prevents marking it as spam. A good idea that can help you when marketing on Instagram is piggybacking, but you need to make sure that you do not overdo it.
5. Host Instagram contests
One way of improving Instagram marketing is through investing in Instagram marketing services and getting followers to interact with your content through contests. This will generate a buzz around your business and also show the fun side of the business.
Contests on Instagram can be easy to execute, and you can hold them on a weekly basis to boost exposure, grow your followers, and create the expectancy of keeping the visitors coming back. For the giveaways of the contest, make sure that it is an item that will make your audience like to take part. You need to make it enticing and exciting to compel new people to join.
Conclusion
Instagram is an excellent platform for boosting your social media marketing strategies. According to Instagram marketing strategies, this platform will help in building awareness of your brand. Instagram marketing services by ExplodeGram will help to implement the tactics listed above, test the results, and start moving forward with Instagram. The key is implementing and discovering the aspects that resonate well with your site.
By now it’s no secret that Instagram influencers can help your brand take its social media game to the next level. According to a Mediakix study, in 2020 Instagram was the most important and most impactful channel for influencer marketing. And with over 1 billion monthly active users, 90% of who follow a business, it’s easy to see why.
But another reason Instagram is great for influencer marketing is that it allows for a variety of content types. The platform offers different media formats and features that let influencers maximize their creativity and keep brand campaign content fresh.
Let’s take a look at some content ideas to use in your brand’s collaboration with Instagram influencers, as well as the different media formats you can use to publish them.
Content ideas
If you spend a lot of time on Instagram, you’ve probably seen some of these at some point. And if you’re new to influencer marketing, these ideas might be new concepts for you. Either way, keep reading for some tips about how to use each of these ideas on Instagram.
Giveaways
Giveaways are a good way to kill two birds with one stone. First, the chance to win free stuff generates buzz about your products among your own followers and the influencer’s followers. Second, the rules of entry help you get a rapid influx of new followers.
When hosting a giveaway with an influencer, make sure you account for both the influencer’s incentive and the prize. In addition to the free products you plan to give away, you’ll also have to compensate the influencer for their content creation. Depending on the influencer’s number of followers, you’ll have to pay them either free products or a monetary fee.
Mommy blogger @demilucasblog hosting a giveaway with baby brand @velvaer_babycare. Source: Instagram.
Normally, giveaways require participants to:
Follow the brand and influencer
Like the giveaway post
Comment on the post, tagging a few friends
By doing this, the influencer gets new followers and engagements (likes and comments) on their post. The brand gets new followers, although you could also repost the content to your profile and let participants enter there as well, thus bringing the engagements to your account, too.
Just be warned that this follower growth may decline once the giveaway closes. People love the chance to win free stuff, so they’ll gladly follow you for the duration of the raffle. However, if your brand doesn’t really speak to them, they may simply unfollow you once they know they haven’t won.
The best Instagram format for giveaways is the standard post. Posts are visible directly on the front tab of your profile, so they maximize the chance that people will enter the giveaway. Further, the comments feature enables you to use one of the many giveaway tools to help you choose a winner.
Unboxings
Unboxings are exactly what they sound like: send your product to an influencer, and let them unbox it for their followers! With unboxings, the audience’s perception of your brand totally depends on the influencer’s candid reaction. So with this type of content, it’s more important than ever to make sure you find influencers who align with your brand, its mission, values, and style.
Unboxings show consumers how products look and work right out of the package. As the influencer opens the box right in front of them, there’s no perceived brand or manufacturer interference. For unboxings, you could use video or a mix of photos and video. If you want to use a mix of the two, Stories would be a good option.
Remember that Stories disappear from public view after 24 hours. If you want to keep them visible for longer than that, add them to your highlights, which appear just beneath your profile’s bio.
Plant e-commerce @bloomscape has a highlights section devoted to plant unboxings by various influencers.
Tutorials
A tutorial, or a demo, is any content that shows people how to do something. Depending on your sector, it could be a recipe, a DIY craft, a makeup look, or a life hack.
Tutorials are a great way to have influencers show off your products in use. For tutorials, it’s a good idea to work with various influencers, so that each can put their own spin on your products. This way you don’t end up with repetitive content.
Further, try to research your target audience’s pain points. What questions do they want to be answered? What problems do they want to be solved? If you know the answers to these questions, let the influencers know. This way, they can design demos that hopefully resolve some of the issues that your target audience is facing.
Beauty brand @morphebrushes collaborates with lots of influencers for makeup tutorials. Here, @samuel.rayy shows followers how to use Morphe’s palette created in collaboration with stationery brand @lisafrank. Source: Instagram.
On any social network, the best format for this type of content is video. On Instagram, that means you have a few options: video posts, Stories, Reels, or IGTV. Reels are limited to 15 seconds, and video posts to 1 minute. So these are only options if your tutorial is really short, like a quick life hack. If you need a bit more time, the best option is IGTV, which allows you up to 10 minutes of content and which can easily be accessed from a tab in your profile.
In this photo, you can see that the IGTV tab is open on @morphebrushes’ Instagram profile. Source: Instagram.
Guides
Guides are another feature that Instagram offers. The main difference between Guides and the other formats is that guides are scrollable, and look more like regular website content. With guides, you can give attention to certain products or aspects of your brand with more space.
Part of a guide by fashion e-commerce @asos. Notice the bookmark icon, which lets users add products to their Instagram Shopping wishlist.
You can also tag products directly in the guide so users can see their name and price. And if people click the bookmark icon next to the product, it goes into their Instagram Shopping wishlist for easy purchasing later on.
Guides are a good way to highlight collections of products or information about your services. You could use them to create shoppable lookbooks, holiday gift guides, recipe catalogs, and more!
Live Q&As
Instagram also has a live stream feature, which is useful for taking followers behind the scenes at important events, or for allowing them to ask questions in real-time. Live Q&As are a great way to promote your products with influencers.
Followers get excited when they have a direct line of communication with their favorite influencer. What’s more, the experience makes them feel like an active participant in the conversation, instead of just a bystander browsing your branded content on Instagram.
Again, like with unboxings, the influencer’s reaction is very important here. Choose influencers who are genuinely interested in your brand or sector. Make sure influencers have had ample time to get to know your products before hosting the Q&A. Answer any questions they may have before they attempt to answer questions for the audience.
Conclusion
These are just a few ideas to get you started, but with all Instagram has to offer, the sky’s the limit when it comes to content! Also, if you’re a bit stuck as to what type of content to publish, ask the influencers you reach out to for your campaign! As content creators, they’re technically the experts and may have fresh ideas you haven’t even considered.
Read Also:
Instagram Advertising For Beginners
5 Marketing Tips to Help Grow Your Business on Instagram
6 Ways To Increase Real Instagram Followers Without Spending Money!
