Published on: 21 October 2019
Last Updated on: 17 May 2021
A leader is a must in any business. Let it be small or medium or huge. Without a leader, the business won’t run long simply because the leader holds every part of the company together as a binding factor. Furthermore, most of the coordination is performed by the leader and he is the only man how guides all the employees. So a leader like Charles Field Marsham and others are very important in a business. Charles Field Marsham is a Toronto-based philanthropist and entrepreneurial businessman he is a pioneer with experience of more than two decades of building businesses. But have you ever wondered, how does business leadership play an important role in business success? Well, you will find that out in this article. Not only that, but you will also get to know why leadership is important in business.
Here is some of the most important work to be done for the success of the company.
1. Analysis
Not everyone can do the analysis. A leader does the job very well and that’s why he is an analyst. He will analyze the financial condition of the company regularly. So that nothing goes wrong and no disaster occurs to the company. The analysis will also help him to understand the market and the position of the company in the market. Which is an important job in any company?
2. Communication
A leader communicates with his employees always. Thus he can obtain new ideas as well as get the idea of the work environment. It is very necessary because if the employees are not satisfied with the company, then the company will face problems while climbing the success ladder, as employees make the base of the company.
For business leaders communicating not only with their teams and employees but also with other thought leaders is very important. For example, getting caught up in the day-to-day running of the business would mean that you are not getting enough time to sharpen your leadership skills or learn something new that can help the business. As a leader, it is best that you keep getting more information on a growth mindset to keep developing in the right direction.
3. Decision Taking
A leader takes the decision. As he is an analyst as well as has good communication with the employees, he has a good understanding of the problem. And one who has a good understanding of the problem can solve the problem fast. Besides that, a good understanding of the market makes the leader suitable for taking the decision. A small wrong decision can ruin the whole company, which is often seen in history.
4. Strategic Thinker
A leader is also a thinker. He has the responsibility to drive the employees and get success. So he often thinks about new strategies that might boost the productivity of the employees as well as improve the position of the company in the market. So strategy making is also one of the most important jobs the leader does. Most of the great business leaders make plans for upcoming years and predict and think of alternatives.
5. Team Builder
It is said that leadership is about vision and responsibility, not power. A leader of the team has to do the same. Binding the team together is one of the most important jobs. To inspire and keep the team members motivated is also the leader’s job. If the team is strong, then the company is strong. And if the company is strong, success won’t be a great deal.
So, that’s all in this article. Do we hope that you have liked the article and got a clear idea of how does business leadership plays an important role in business success?
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As an entrepreneur, your customers are the biggest pillar of your business. No matter your industry of domain, area of specialization, or even your business focus, they are the single most valuable asset to your organization and you should treat them as so.
Through their valuable feedback, your business can gain a new sense of direction, develop new concepts, as well as bring in more revenue. With that said, as a business owner, simply appreciating your customers isn’t enough. You need to truly understand them to tailor your products and services to meet them at their point of need. And that’s where Salesforce application development comes in.
It entails creating integrated customer relationship management solutions that interface businesses with their customers. These CRM platforms also give all the departments in a particular organization a unified view of all the customers and how they interact with various aspects of the business.
In this article, we are going to look at what Salesforce is and its uses. While at it, we are also going to delve deeper to see the entire Salesforce application development lifecycle.
What Is Salesforce?
Simply put, it’s a cloud computing SaaS company that provides customer relationship management (CRM) solutions. Thanks to the company’s cloud technology, businesses are able to better connect with their existing clientele, partners, and potential customers.
Over the years, Salesforce software has grown to become the leading marketing and customer behavior tracking solution for both small startups and Fortune 500 companies. As it turns out, customer relationship management is one of the key driving factors for the increasing demand for application development in Salesforce.
Recent research from Vonage offered a compelling view of the effects and consequences of poor customer service. In the US alone, the research revealed that an estimated $62 billion is lost annually as a result of bad customer experience.
To underwrite this figure, a different report from Huffpost has indicated that 91% of customers won’t hesitate to switch brands once they experience bad customer service. These are mind-blowing figures, especially if a business has no solution to counter the consequences of poor customer experience.
However, with Salesforce in place, businesses are able to overcome the problems caused by poor customer service and other business process variables. According to statistics published on Salesforce’s website, companies that are currently using their software have continued to see average increases in multiple areas. For instance, 34% of users have seen an increase in customer satisfaction, with 27% and 32% users seeing an increase in sales revenues and lead conversion respectively.
In 2018, Salesforce emerged as the biggest CRM software commanding a total of 19.8% market share of the CRM software market. During the same period, the company was voted as the #1 CRM provider by the International Data Corporation. It shouldn't come as a surprise that companies are willing to pay the highest Salesforce consultant salary just to get wind of this technology.
The Benefits of Using Salesforce
Given the commendable portfolio of Salesforce, here are areas it can help your business find success. Below I am going to discuss the benefits of using Salesforce.
Helps Collect Customer Intel
In the prevailing competitive business environment, overlooking data collection can be a fatal and unforgiving mistake. As a business, collecting and collating customer intelligence should be an obsession or the very least treated as a full-time affair, because it can lead to loss of revenue. As such, if you are to improve customer satisfaction and continue remaining competitive, hiring qualified Salesforce developers to build a high-quality CRM tool is inevitable.
And with Salesforce, you get an upper hand over your competitors by enjoying tools that help you identify, understand, and solve customer problems.
Flexible And Scalable
As companies and business needs continue to evolve, the tools of trade must also adapt. For instance, if the structures of your business start to grow, the management software should be able to seamlessly accommodate the changes. Cognizant of this fact, Salesforce CRM comes with multiple functions that allow for scalability right from the initial stages to any future interactions.
Helps in Account Planning
Having a unified view of customer information allows your teams to independently make plans for various accounts. It also facilitates a more hands-on customer connection approach as well as allows various reps and departments in your organization to modify their plans for optimized results. Salesforce also comes with a to-do items feature, which helps your entire workforce stay organized throughout the day.
Along with that, Salesforce also works as an organizational tool. Your team can create calendar reminders specifying the future customer follow-ups or important duties reminders to the upper management, which helps prevent anything from falling through the cracks.
If you are in the service-based businesses, Salesforce also gives you insights into the amount of time a particular customer/s has stayed in a particular subscription package. Once this info is established, your team is able to customize marketing materials to match a particular customer niche.
Cloud Connectivity
Many companies are now gravitating towards software as a service (SaaS), which means software that is available online. Luckily, Salesforce doesn’t need to be installed on a computer as it is cloud-based. This means that you can easily access it everywhere, interface it with other digitized services, and enjoy unlimited storage capacity. And since no maintenance is required, you get to save on a Salesforce developer salary that would have otherwise been paid for this purpose.
Facilitates Team Collaboration
Poor team communication and collaboration can lead to reduced productivity. On top of a unified view of customer data, Salesforce’s “Chatter” feature allows your team members to easily and regularly communicate work-related information. Additionally, the feature also lets you highlight and prioritize urgent issues that require special attention by inviting different team members to look at them.
Salesforce Application Development Lifecycle
Software developers spend a lot of time designing, developing, securing, and delivering products that perform better than initially envisioned. As a result, different software development approaches like agile development, waterfall model, and many others have merged.
When it comes to cloud-based solutions, the incorporation and implementation of various software development methodologies make it even more complex. Moreover, the Salesforce Development Lifecycle also means that the software is developed, tested, and deployed in a cloud environment.
Below, we have laid down 6 steps that clearly illustrate the entire Salesforce Development Lifecycle:
Business Requirements Analysis
The first step towards a successful custom Salesforce application is to conduct an internal business needs analysis. It entails the development team eliciting the potential customer needs, elaborating them, validating all the assumptions, and devising efficient methodologies to meet these requirements.
Business requirements analysis is important as it helps avert potential mistakes as well as make the final product both efficient and compatible with the existing system and security standards.
UI/UX Design
Another important aspect of Salesforce application development is optimizing the app for user experience. A report by iMPACT indicates that 52% of customers are less likely to conduct business with a brand offering a poor mobile experience. On the other hand, Forbes conservative estimates indicate that intentional and strategic user experience can yield a conversion rate as high as 400%.
If these numbers are anything to go by, designing a user-friendly and highly responsive Salesforce application development is absolutely paramount. In order to optimize an app for effective and enjoyable use, developers need to map out the user journey and creatively choreograph user/platform interactions to benefit the end-user.
Development Phase
The next step in Salesforce application development entails creating developers creating isolated sandboxes. Generally, these distinct sandboxes hold the main production app copy and other supplementary Salesforce configuration information. They are also independent, implying that changes in a single sandbox don’t affect the main Salesforce production enterprise. Individual developers have to clone their branches.
To retrieve the metadata from the sandboxes to the IDE, the developers need to use Force.com IDE. Once they have the metadata, they continue coding their assigned app features, performing initial unit testing, and then submit the finished code to the Git repository.
If a subsequent developer wants to build on top of this freshly updated branch, they need to clone it to their sandbox and continue developing new features. Once done, they also have to submit their latest development to the repository.
With that said, the possibility of multiple developers working on the same branch cant be overlooked. To avoid conflicts, it is important for everyone in the development team to check for possible branch updates before committing.
Testing
The next step after building a Salesforce application is to ensure that it has an excellent and stable performance. This mainly entails developers carrying out QA activities including unit tests and code reviews. It is also at this stage that functional, performance, and integration testing is conducted within the development process.
Lastly, automation tests and debugging are conducted to augment the app’s speedy delivery.
Integration
During the integration phase, the custom CRM application is interfaced with third-party software like CMS. To facilitate a smooth transition, the development team also conduct hands-on training sessions as well as provides training materials to the client.
Launch
Once the app is launched for internal use, it is transferred to the client and subjected to their User Acceptance Testing environment (UAT). Once satisfied, the finished product is moved to the production environment and deployed to the end-users.
Salesforce Application Development Team Actors
During the app development process, different players are involved and handle different aspects of the app. In the Salesforce app development life cycle, the most common actors include:
Product Manager: Help finalize business requirements.
Release Manager: Help coordinate the app’s release schedule.
Software Developer: Handles the main coding and produces the requisite deliverables.
Quality Analyst: Tests and confirms the functionality of various app features.
Potential money from the Salesforce AppExchange development:
After researching the fact this has been seen that Potential money from the salesforce AppExchange development can depend on several other factors.
How To Build an App for Salesforce AppExchange?
To build your AppExchange app, you must go through the multi-step procedure, which includes compliance, release, ongoing support, and demand app development. Below, I will discuss how to create an App for Salesforce AppExchange.
1st Step: Become the Part of Salesforce Business Partner Community
The first and foremost step in becoming a Salesforce AppExchange trade Partner is to join the Salesforce Partner Community. In this case, you must submit the form using AppExchange. After all, the Salesforce Partner Community is the hub of existing AppExchange Partners.
2nd Step: Examine AppExchange Market
The next step in building the app is to examine the AppExchange market. AppExchange offers many products and solutions for several products and cloud services in Salesforce. In this case, for optimal outcomes, you must use the curated collections of AppExchange.
3rd Step: Make the First Sketches of Your Product
Once you are done researching the existing solutions on AppExchange, you must start defining the unique value proposition of your product. For the outline, you must follow the below-mentioned procedure such as:
Firstly, you must understand your target audience.
Secondly, ensure you have an idea of business targets.
Thirdly, you must follow the types of Salesforce editions you will support.
After that, ensure you have an idea of the package type.
Next, ensure you have the Salesforce Licenses that you want to use.
Lastly, it would help if you ensured the requirements for your AppExchange App security.
4th Step: Define the Type of ISV Partnership and the Type Of Your AppExchange Solution
Once you have joined the Salesforce Partner Community, then, you must analyze the existing products, and you can create a rough roadmap. In this case, ensure you have defined the type of ISV partnership, and consequently, you also have built the AppExchange solution.
There are seven types of ISV partners in AppExchange. It includes OEM, CDP Cloud Partner, Commerce Cloud Partner, All Other Clouds (paid), All Other Clouds (free), and Technology Partner/Tableau.
5th Step: Choose the Programming Type and Tools to Build Your Salesforce App
Recently, Salesforce provided two types of programming languages and two types of tools that you can use. Let’s know what programming tools are used in Salesforce App development. This includes Apex Cloud-based programming language. Next are Lightning components and Visualforce.
6th Step: Build Your Salesforce App
Once you can identify the exact type of solution, it must have the programming language, licensing, and packaging, and of course, you must continue with the building procedure.
Two ways to do this are using internal sources or outsourcing the dedicated team. If you want to build the SalesForce App using an in-house team, it could be one the most viable and remarkable options. If you don’t have enough resources, ensure you can control the entire product cycle of AppExchange.
7th Step: Test Your Salesforce App
If you want to ensure optimal performance, then it must conduct comprehensive end-to-end testing in technological domains. In this case, you must adhere to the development of best business practices, especially for testing.
8th Step: Prepare Your App for the Launch on AppExchange
Once you are done testing and finalizing the app, the next step is to prepare by submitting it to the SalesForce AppExchange. In this procedure, it includes creating the managed packages and providing screenshots.
9th Step: Submit Your App for Security Review and Market This
Ensure you have submitted your final app by undergoing the security review and then have met the necessary security requirements.
Final Thoughts
Salesforce CRM is a critical business tool. It helps streamline data analysis and reporting, provides invaluable customer feedback, and aid in formulating better customer service strategies. As a result, businesses are able to align their resources towards creating timely, customer-oriented solutions.
With that said, Salesforce application development isn’t a linear process. It entails working with different tools and multiple software development methodologies. And with cloud solutions continuing to capture the imaginations of business owners, the world is yet to see the full potential of CRM Salesforce and the cloud ecosystem as a whole.
Read also:
Top User Tips For Getting Started With Salesforce
CRM And ERP Combination For Business Solutions
5 Things To Take Into Account To Hire Custom Software Development Services
On the off chance that you need to slowly make your work environment amazing, while simultaneously using the space properly, you have to think of ideas that strengthen the crisp and imaginative mechanical. Designing your mechanical area is as important as decorating your home because people invest most of their energy in the work environment. Before contemplating astonishing mechanics, you need to think about accessible places and different types of businesses.Weredesign.com
An internal style theme must be done for any business reason so that it is excellent, and at the same time, workers can work carefully. You can employ an internal creator to fine-tune your ideas. If you need to, you can color your business distributors with stunning and eye-catching tones or spread them with amazing backdrops.
Idea’s to design your office:
Use incredible cuts:
To make things faster, you can have some imaginative collections in the living room and banquet hall. If you intend to spend wisely, you will be able to help plan your business ideas, you can use amazing light and bring screens to life with amazing displays. The edges of different rooms can be restored with different articles and jewelry, shells, valuables, and various items.
Perfect storage:
One of the most terrifying things that can happen to creative people is that they have an unusual idea, but have no place to lose or lose. In addition, there is the possibility that you are taking an extensive exam on an occasion that you will not use. Whiteboards and scratchpads are a great choice for recording your music so you can get to your work evenings.
Remove the dirt:
Usually, you need to clean your office. Neglect starts its point in your mind, yet it can make your concentration and work increasingly dangerous. You should guarantee that you have enough space to store everything and get close to your most used items.
Improve the hallways:
On the off chance that there are walking hallways, it can be adorned with wonderful plants. Proper circulation of light and air through windows is key because it allows an individual's psychology to think unobtrusively and in a modern way. If the work environment is too large, then the safety factor should be considered as well. In such cases, emergency exit, safety gadgets, for example, fire dossiers, should be advised to prepare preparations for fire-related problems.
Most workplaces and seats used:
These areas of work should be large and have been suggested to fill in as workstations that require space, PCs, printers, faxes, or other hardware for personnel. The large size is beneficial in light of the fact that clients can have very few gatherings. The seats are arranged with a high upholstered backrest.
Finish:
Finding beautiful ideas can be difficult when building a business office. More regularly, in any case, the business office is expected to keep work separate and get things done effectively. Verdesign.com offers some general and clear business closing ideas that will make your office gradually agreeable, productive and attractive.
Read Also:
Best Office Design Trends For 2018
5 Ways To Have A Productive Day At The Office
Why You Need A Solid Wood Office Desk
During the past decade, more customers have leaned towards online shopping for both goods and services, creating new trends in customer service needs. As last year's stay-at-home mandates dictated, many organizations used remote worker integration into the workforce, including those team members functioning as customer experience agents.
With both the customer and the service agent communicating from different locations, technologies have come along to provide easier workflow and accuracy for call center solutions. Here, we will look at 4 upgrades every modern call center needs.
1. Cloud Functionality:
For complete integration into the normal workflow, new innovative companies have introduced call center software platforms that include cloud functionality. This is an important aspect of any digital customer service solution, as cloud storage and operations are ideal for both remote functionality and scalability.
While all contact center software includes a few of the same key features, providers such as Bright Pattern are powerful cloud contact center solutions, which is distinctly ideal for mobile app use, remote use, and the option for multiple phone lines and services agents to be connected at the same time without any loss of call quality management.
2. Multiple Phone Lines:
As a perfect complement to the cloud-based structure of a good call center solution, business users should take full advantage of the ability to handle high-volume with multiple phone lines.
The ease of use of the platform allows service agents to perform their duties and be on-call from home, which means a rotating schedule can give your company round-the-clock customer service and quality assurance all day (and night).
With a large number of phone lines and digital channels integrated into your account, someone is always available to answer phone calls from customers in need. For the best customer experiences, multiple available agents ensure faster turnaround and troubleshooting.
3. Mobile App Capability:
When weighing the pros and cons of a contact center solution, one of the greatest benefits is the potential for mobile app features. This aspect works in a few different ways.
As the service agent will be plugged into the call center's interface from a remote location, their own mobile app can notify them of incoming phone calls even while they are away from their post.
Likewise, the most powerful contact center software will provide admin capabilities for your organization's call center manager to troubleshoot from their own mobile device.
Should there be any discrepancy with the call outcome, the service agent has true "back-up" in the form of a supervisor, who can always hop onto a call for needed assistance.
For the best customer experience, an on-hand call center manager can be a necessity and with a mobile app feature, both the home office and the service agent are readily available to troubleshoot any issue.
4. Live Chat Options:
Although the majority of customer issues can be solved by a service agent via audible phone calls, there are customers that find the phone inconvenient. This can be the case if the customer is at work or in a public place. For that reason, another important feature that an ideal contact center solution should include is live chat functions. The top call center in the Philippines now provides this option to customers for an easier and more convenient support experience.
In a bind, a customer should be able to open their mobile device app or desktop and chat with a service agent until their problem is resolved.
If that service agent is working remotely, their own laptop or desktop dashboard interface should include the option for chat or text communications. Most professional contact center platforms allow the user to access customer history and sales purchases while the call is in progress.
With this option in place, a remote service agent can be enabled to meet every customer inquiry or demand without having to be at a company's brick-and-mortar location.
Read Also:
Why Your Business Needs Call Center Tracking
Top 4 Creative Team Building Ideas for a Call Center Industry This 2020
5 Major Tips to Increase Employee Engagement in a Call Centre Industry
