The Disadvantages Of Synthetic Text-To-Speech In Advertising

24 December 2020

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible.

There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising.

If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of.

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover

Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result.

The Results Are Never As Natural As A Human Voice

Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable.

People Don’t Like AI Voices

73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising?

Pronunciation Will Not Be Perfect

If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover.

Technology Is Still Young

You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations.

Pace Of Speech Is Unnatural

The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense.

Consider Using A Professional Voiceover Service

If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for.

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Industrial Air Compressor – Safe Usage Of Your Rental Equipment

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An employee should only connect their compressor to a grounded electrical outlet; failing to do so may damage its panel board and possibly spark a fire. They should also verify the tightness of connection fittings as loose ones could compromise performance or cause irreparable harm to machinery. Applications Industrial compressors power an assortment of tools and machines across multiple industries. For instance, compressed air powers pneumatic robot arms that assemble car bodies along production lines in the automotive sector as well as air-powered wrenches used by assemblers. Compressed air also powers conveyor systems as well as blasting, surface prep, and finishing (e.g. wheel blasting, abrasive blasting and shot peening). Oil and gas companies rely on reliable compressors for vapor recovery, wellhead boosting, landfill storage, pipeline gas storage, and hazardous location storage applications. Often oil-lubricated rather than oil-free units are deployed for these uses in hazardous and remote locations. Compressors also play an important role in food manufacturing by rapidly cooling items packaged in plastic and glass containers. This is accomplished by blowing air from an industrial nozzle directly onto heated items that have been placed inside molds; an oil-free compressor is often preferred due to safety considerations. Read Also: Winter is Going! A Monthly Home Maintenance Checklist to Get You Ready for Spring 10 Amazing Air Conditioner to Try Right Now

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Is AI Changing The Insurance Sector?

A lot of people are excited about the AI revolution. Various industries will see many changes as artificial intelligence comes into more active use. One of the more interesting uses for it is in the insurance industry. As one of the world's largest and oldest types of business, integrating new technologies should not be a new thing. Artificial intelligence has multiple purposes, and insurance companies can use all of them. Underwriting and pricing One of the essential tasks for insurance is assigning a price and rating for every client. An insurance underwriter determines the risks that a customer faces and assigns them a price so that the insurance company has a good chance of profit. It can be a complex process that looks at various factors to determine the optimum price. The entire thing can take days or weeks. However, with an insurance rating engine, which is an AI that does the underwriting process automatically, it can be done much faster. Faster pricing can make a difference during sales since potential clients know the price faster. Additionally, the process can be further accelerated as more data comes in. Customer service Regarding customer service, insurance inquiries can come in at any time. While call centers can accommodate them, you can reduce customer service demands using chatbots and automated systems. The company can then reserve the actual agents for emergencies and complex inquiries. No need to bother your team with common questions and basic inquiries when the AI can handle them. Claims processing Another process in which AI can help is claims processing. Insurance claims require some calculations that would normally take days. When the claim comes in with AI, the calculations can take minutes. The only delay would be the approval process. However, immediately making the claim amounts available can be a big help, especially during medical emergencies. Automating the claim lets agents focus on the important work instead of spending days processing claims. More claims can be processed with their help so that an insurance company can provide maximum service. Fraud detection While actual investigation and footwork are still necessary, detecting fraud can start with noticing discrepancies. That is excellent work for AI since it can easily go through the data and detect them. No need for people to go through the data themselves. The AI can look at a claim and notice if it has an anomaly or two. For example, the software might notice that a customer is claiming too many treatments when there needs to be a reasonable time between the two. This anomaly can be flagged so that an investigator can look closer. Sometimes, it is not fraud but carelessness, so noticing the mistakes can help customers, too. Final thoughts New technologies can revolutionize how businesses operate, and AI is no different. Those in leadership positions in the insurance industry should seriously consider adding AI to their operations to keep up with the trends. Considering the advantages they bring, the effort can be worth it. Read Also: What Is the Typical Workman’s Comp Claim Process? Reasons Your Business Needs Cybersecurity Solutions What Is Zero Trust In Cybersecurity Context?

The Disadvantages Of Synthetic Text-To-Speech In Advertising

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover