The Disadvantages Of Synthetic Text-To-Speech In Advertising

24 December 2020

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible.

There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising.

If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of.

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover

Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result.

The Results Are Never As Natural As A Human Voice

Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable.

People Don’t Like AI Voices

73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising?

Pronunciation Will Not Be Perfect

If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover.

Technology Is Still Young

You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations.

Pace Of Speech Is Unnatural

The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense.

Consider Using A Professional Voiceover Service

If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for.

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The Complex World of Plastic and How Useful is it to Humanity

Plastic and plastic polymers are very useful elements that form an important part of our daily lives. Anyone can find in nearly every product we use. Manufactured and synthetic polymers scientifically discovered and introduced for consumption usage in the 17th and 18th century. Ever since then they have helped improve the quality of human life by helping humanity in a wide variety of ways. You may be wondering what the difference is between plastic and polymers — and the key distinction is that plastic is a specific type of polymer. Plastics manufacturers make plastics from a chain of polymers, where polymers manufacturers compose polymers of smaller, and uniform molecules. Humans would never have designed and developed a number of everyday products and articles if plastics had not been invented. If we are to ascertain the usage of strong and lightweight plastics, we find that they have contributed immensely in the automobile and aviation industries, making cars and airplanes significantly lighter, thereby cutting down drastically on the total value of energy required to make them operational. Plastic usage in such industries has also led to a reduction in emissions. What are plastic polymers? Plastic is not a naturally occurring material in nature which means that they are synthetically produced in laboratories and factories. Polymers usually bind with substances occurring organically in nature and create newer properties and elements. For example, synthetic polymers comprise of collective materials like polyethylene, nylon, and polyester that have a percentage of organic mixtures. Synthetic polymers combined with organic compounds which plastic producers found in everyday consumer products like optical devices, adhesives, textiles, automobiles, foams, and coatings. Aside from that one can also use in medical devices, packaging products, and other things. How is plastic made? The complex compound of plastic usually evolves from elements occurring naturally in the world. After all, researchers have stated before. Organic elements like crude oil, natural gas, cellulose, and salt are a few of the naturally found elements that plastic producers use in the production of plastic. Crude oil is a complex mixture of thousands of compounds. Polymer manufacturers mainly process this before you are using this. The first step of the production of plastic begins by processing crude oil. In other words, crude oil starts as the base element, which is then technologically separated into segments, divisions, and elements. This is mainly variable mixtures of hydrocarbons. Each of these elements varies from one another in shape, structure, and size. The complex mix of chains of hydrocarbons is instrumental in creating polymers, which are of a synthetic nature through twin processes of polymerization and polycondensation. Once these two processes are complete, the polymer chains need to be converted into the finished products. The final product is a result of one of two things: extrusion or injection molding. Extrusion vs. Injection Molding: There are several differences between the two, but the first thing to know about the injection molding process is that it uses a die. This is essentially a recreation of the object that you wish to produce, however it takes on the appearance of a container. This container is “injected” with the plastic substance which will then harden and take on the form of the product. Once the cooling is complete, polymer manufacturers demold the component. Manufacturers such as Solex Thermal Science have created processes that make the injection molding process more efficient and inexpensive. Their heat exchanger is capable of handling any relatively free-flowing powder or crystalline bulk solids. This new heat exchanger technology makes it the perfect candidate to heat and cool polymers in an energy efficient manner. This exchanger heats and cools to uniform temperatures while using up to 90% less energy. Controlling the temperature of the polymer is an important step in maintaining product quality and ensuring a consistent capacity. In comparison to traditional technologies, such as the drum dryer, which uses a large quantity of hot air to direct dry the product, this solution separates the heat transfer and moisture removal components, significantly reducing energy consumption. Extrusion uses a different process as it also uses a die, but in a completely different manner. During the extrusion molding process, plastic manufacturers melt the plastic materials and place into the die under pressure. In this case, however, the die will eject the material and it will take on the form of said die. Plastic manufacturers complete this procedure in a continuous manner. Even they sometimes consider to be a bit faster than standard injection molding. How It Shapes Up: Once these processes are complete, after that plastic manufacturers determine the purpose of the plastic. It takes its permanent shape or form and polymer manufacturer industry transfers to its final destination. In the end, all plastic production processes take the same steps but some may be more time and cost efficient. The key is to look for agents in the plastics supply chain that provide optimal heating and cooling solutions using cutting-edge, energy-efficient technology. Read Also: Less Waste – Something You Can Do For The World

How to Free Up Space on Your Mac

In order to free up some hard drive space on your Mac, you don’t have to purchase a new external hard drive or erase the files you would like to retain. During the days of hard drives, everyone had tons of space on their Macs. Nowadays Macs are pretty much hampered by only 128GB storage. If you expect your Mac to function in a smooth manner, you have to ensure that you have at least ten percent of free storage space all the time, so that if you are falling short of space can really hinder your computing. And worst fact would be that if you are a typical Mac user, you often get to a point where your Mac space gets full. Clearing some space on your Mac requires a few minor changes and in this section of the blog, you will know how to free up space on Mac. 1. Clean Up Your Mac the Easy Way If you are not ready to spend way too much time finding and cleaning things manually, you can make use of CleanMyMac 3 to remove all temporary files. They clean up language files, uninstall applications, get rid of files made by application uninstallation, remove huge attachments that are stored in Mail, and many more. 2. Check Your Disk to see what is taking Up Space : To free up some disk space, it’s important to know what is using disk space on your Mac. Disk Inventory X scans your Mac’s hard disk and shows which folders and files are using up the most space. 3. Optimize Storage Automatically : This will delete all your TV shows and films that you haven't watched. It will remove email attachments. You won't lose either of these things because the emails will be stored on the iCloud server and the shows can always be downloaded again for free. You must only click on Optimise and the Mac will do the work for you. 4. Empty Trash Automatically : Chose this option in order to empty files from the trash after they have been in it for at least 30 days. On clicking Turn On, you will see an alert which asks you if you are sure that you want to erase Trash automatically. 5. Reduce clutter : This will review the content of your Mac and delete older documents. There aren't many files on MacBook Pro because most are stored on iCloud. But, if there were files on the Mac, most of them would be seen in the largest files. Click the magnifying glass icon to preview the file and delete it. 6. Go to the iTunes/Music folder : These are the iTunes video files, which may take up space. They aren’t compressed the way they would be had you purchased them from iTunes. Go to iTunes and delete these files from that point. 7. Delete localization files : Many installed programs will automatically place help files on your computer for international users. Downloading and running such programs use up a gigabyte or more of hard drive space. Monolingual allows you to select which language files you can keep and which ones you can throw, 8. Delete unused Applications : Create this folder for the applications that you don't use. You can delete them altogether and it will remove all the related folders elsewhere on the hard drive. 9. Quitting unwanted applications : Quitting applications that have been running for several days helps free up some disk space. These apps create temporal folders for storing data. The files tend to become bigger as you continue to run them for a long period without quitting. Once you quit these apps, those files are erased and this, in turn, restores the disk space. For those who need to keep everything : If you really need to keep everything you have on your Mac, then I suggest the following: Archive any files you don't need on a daily basis. Click on a folder and choose the compress option. The space saved will differ depending on the type of file that is archived. Once you create them, they can either stay on your Mac or you can save them to an external drive. Use an external drive for data files as it will be useful for design, audio or video files. Transfer your iTunes Music files to an external drive. Relink to it within iTunes. This might be the largest folder on your Mac. In the end, if you don’t decide to delete folders or files, be keen start by backing them up. Read Also : Tips To Choose The Best Inventory Management Software How To Capture Streaming Video On Mac

Factors to Weigh in Before Investing in a PCR Robot

If you are primarily new in the field of investment and do not have a good idea about which factors you should weigh in, then we are here to help you. We understand that it can be a bit confusing to get the right PCR robot. Because of this, we are here to guide you with some of the most important factors you need to weigh in. Once you have a good idea, it should not invite a lot of trouble. As many of you would know, the PCR robot is highly effective and a very important requirement in most science laboratories. Important Features to Weigh in Before Investing in PCR Robot: Some of the most important features that you need to look forward to when it comes to investing in a PCR robot are: 1. UV Light Inclusion Not many people know this, but when it comes to your PCR robot, one of the very important requirements is to have a UV light. It will give you much better precision and hence will make the work accurate as well. 2. Better Pipette Tips One of the major reasons we would invest in this particular robot is to increase the accuracy level. It is because of this reason that you need to make sure that the tips of the pipette are extremely highly functional. If you choose us at Flow Robotics, you will notice that we tend to use 200µl pipette tips and 1000µl pipette tips. 3. Support The form of the robot we are talking about here is extremely new, so it tends to raise a lot of confusion. You need to ensure you are under someone who can aid you. The robot comes with an extensive program from us and is highly accurate. Summary For the most accurate and affordable PCR robot with exemplary skills, contact us at Flow Robotics today. It is our onus to do the best work for you! Additional: Getting a Return on Investment From Using a Trade Show Booth Top 5 Investment Decisions You Need To Make In Your Thirties What Investors Should Know about Investment in Gold and Silver Assets 5 Reasons Why Bitcoins Are Considered Reliable Investments

The Disadvantages Of Synthetic Text-To-Speech In Advertising

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover