The Disadvantages Of Synthetic Text-To-Speech In Advertising

24 December 2020

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible.

There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising.

If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of.

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover

Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result.

The Results Are Never As Natural As A Human Voice

Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable.

People Don’t Like AI Voices

73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising?

Pronunciation Will Not Be Perfect

If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover.

Technology Is Still Young

You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations.

Pace Of Speech Is Unnatural

The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense.

Consider Using A Professional Voiceover Service

If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for.

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5 Ways Technology Will Change the Hospitality Industry Post Covid-19 Pandemic

With the Covid-19 pandemic in the equation, the hotel industry is no longer the same. However, it’s here to stay, just as much as the pandemic might persist in the long haul. People will continue to travel, seek business accommodation from Northampton, dine, and hold business conferences, even as the pandemic rages. With travel restrictions, lockdowns, and social distancing measures, the hotel industry has been hit hard by the effects of the pandemic. However, it’s only a case of being down but not out. Now is the time to prepare accordingly to equalize the damage caused by the pandemic and to prevent any possible future damage caused by the same or a different emergency. By managing insurance policies and even conserving cash in the hospitality sector, the industry can acquire a comprehensive level of preparedness that can protect it, its team, and its customers in the long run. How technology will transform the hotel industry post Covid-19 While focused on maintaining a business, the main priority of the hotel industry in this era is to protect guests and staff against the COVID-19 pandemic. With this on the table, the industry is keen on adopting cutting-edge technologies that can offer solutions without interfering with the underlying business prospects. Across every industry, the pandemic has given birth to new norms. Mask wearing, hand-sanitizing, and social distancing have become universally accepted in all sectors including the hospitality industry. In addition to these, what more does the industry need to restore consumer confidence and revive its economy? Across the globe, hotels have adopted scannable QR codes and contactless hotel-booking and check-in procedures instead of traditional tangible menus and catalogs. The hospitality industry can also take advantage of Google review QR code, so customers can easily rate their services online. 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Location detection Covid-19 pandemic has created a situation where people need to share real-time information. Some countries have already come up with location-detection apps, which passengers entering the country have to download immediately when they land at the airport. Going forward, investing in location-sensitive apps and geofencing technology is becoming the new norm for travel brands. This will facilitate the acquisition and sharing of real-time information that can restore consumer confidence in the industry’s overall safety. This practice will work especially for people who opt for road-trips to reinforce social distancing. For instance, hotels could install geofences that deliver push notifications to visitors within a certain radius. Importantly, the notifications could come with special offers or promotions, giving them an edge over their local competitors. Location data could also help activate contactless check-in upon arrival at the hotels and during checkouts. 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Some tech companies have already invented hotel robots that can deliver water bottles, fresh towels, and other hotel amenities to hotel guests. Apart from that, social robotics may also lead the industry to a better position with caretaking approaches. These can understand users better with unbiased approaches. Their consistent performance can be the key to the future development of the hospitality industry. Final thoughts Even as the hospitality industry reopens for business, we should be ready to adopt the ‘new normal.’ Besides, consumer expectation is going to be higher post-pandemic, which is why only facilities that will cater to consumer needs will be able to win brand loyalty. The COVID-19 pandemic has undoubtedly prompted the inclusion of new technologies into hotel operations. Tech features that could have been otherwise used as novelties or extra conveniences have become a solid part of the system. Integrating them fully into the hospitality system could see the industry thrive during and after the pandemic. Read Also: High Technology Devices for Better Life 5 Hotel Housekeeping Tricks You Need To Clean Your Bathroom 7 Ways Technology Can Help in Customer Management and Sales

What is Type C Cable, and Is It Worth Buying

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The Disadvantages Of Synthetic Text-To-Speech In Advertising

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover