The Disadvantages Of Synthetic Text-To-Speech In Advertising

24 December 2020

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible.

There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising.

If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of.

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover

Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result.

The Results Are Never As Natural As A Human Voice

Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable.

People Don’t Like AI Voices

73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising?

Pronunciation Will Not Be Perfect

If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover.

Technology Is Still Young

You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations.

Pace Of Speech Is Unnatural

The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense.

Consider Using A Professional Voiceover Service

If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for.

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Transitioning To Cloud Recruitment Software: Benefits And Considerations

In the fast-paced world of modern recruiting, staying competitive and efficient is crucial. As technology continues to evolve, traditional recruitment methods are being replaced by more advanced solutions. One such solution gaining popularity is cloud recruitment software. In this article, we will explore the benefits of transitioning to cloud recruitment software and discuss the considerations that recruiters must keep in mind during the process. What Is Cloud Recruitment Software? Cloud recruitment software, also known as applicant tracking systems (ATS), is a SaaS-based solution that enables organizations to streamline their recruitment process by managing candidates, job openings, and hiring workflows in a centralized, online platform. This software eliminates the need for manual data entry, provides real-time updates, and facilitates collaboration among team members. The ATS is a particular type of onboarding software. It is available as on-premise systems and cloud-based software. Any application tracking system takes time to deploy (irrespective of the models). Ultimately, the process becomes quite efficient and fast, and experts opine that it saves time for every hire. However, the cloud-based application tracking system gives a major advantage compared to the on-premise recruitment software. Benefits Of Cloud Recruitment Software Cloud recruitment software has evolved as one of the most suitable recruitment techniques compared to existing systems. The following section discusses some of the core advantages of cloud software. 1. Enhanced Accessibility And Collaboration Cloud recruitment software breaks down geographical barriers and allows recruiters to access the platform from anywhere with an internet connection. This increased accessibility leads to better collaboration among hiring teams, ensuring that everyone stays on the same page throughout the hiring process. 2. Improved Candidate Sourcing And Management With cloud recruitment software, recruiters can easily source candidates from various channels, such as job boards, social media, and employee referrals. The software's candidate relationship management systems help in building and nurturing relationships with potential candidates, ensuring a robust talent pool for future requirements. 3. Time And Cost Savings Automating repetitive tasks and streamlining the recruitment process results in significant time and cost savings. Cloud recruitment software reduces manual paperwork, shortens the time to fill positions, and optimizes the hiring budget. 4. Data-Driven Decision Making The software provides in-depth analytics and reporting features that enable data-driven decision-making. Recruiters can track key metrics, such as time-to-hire, cost-per-hire, and source of hire, to assess the effectiveness of their recruitment strategies and make necessary improvements. 5. Scalability And Flexibility Cloud recruitment software is designed to accommodate businesses of all sizes, from startups to large enterprises. Its scalable nature ensures that it can grow alongside the organization's needs. Additionally, the software's flexibility allows for customization to align with specific recruitment workflows. 6. Quick To Deploy The cloud-based software deployment can be done within days or weeks compared to the existing or, say, the premise-based hiring system. The entire deployment of the system includes creating user accounts, migrating the data, and then customizing the features and tools. Also, many cloud-based systems are armed with chatbots and training elements that enhance the knowledge base of the seeker. The particular resources are much more effective in providing the training. But in contrast to it, the premise-based software takes months to integrate into the system. 7. Technical Support Technical support is included in the premium services of the SaaS recruitment system. The best cloud recruitment software is integrated with the technical prowess to cater to the needs of the stakeholders. When you compared it with the existing software, it required a full in-house team to maintain data security. A full-fledged IT team was also required for the software update and security of data. 8. Security With the help of the on-premise hiring software, you can not mingle between security and control. The HR recruitment software, if powered by the cloud-based vendor, offers a far more secure system compared to the existing technology. Cloud-based technology is quite safe, and bulk data management is quite easy. You do not have to hire local servers to safeguard your data. 9. Integration The best recruitment software integrates with that of the recruitment tool. Some examples of IT include job board applications and onboarding software. The HR tech integration integration has traversed huge distances. Thus, hiring the tools integrated with the voluminous HR system. 10. Access To Mobile Phones There is nothing better than mobile phone compatibility. The same is considered for the cloud recruitment software. With systems integrated with mobile phones, you can allow your recruitment HR professionals to work from home. It is, therefore, a major advantage compared to what was used previously. Besides this, the cloud-based recruitment software enhances the experience as they always seek an easy-to-use system. This is why companies are slowly thinking of shifting from legacy software to that of the cloud system. Considerations For Transitioning To Cloud Recruitment Software Are you looking to transition from on-premise hiring to cloud recruitment software? Then, in that case, you will have to keep certain considerations in mind. 1. Data Security And Compliance As recruiters handle sensitive candidate information, data security should be a top priority. When transitioning to cloud recruitment software, ensure that the provider adheres to industry-leading security standards and compliance regulations. 2. Integration With Existing Systems Before making the switch, consider the compatibility of the new software with your existing HR or CRM systems. Seamless integration ensures smooth data flow and avoids duplication of efforts. 3. User-Friendly Interface And Training Choose a cloud recruitment software with an intuitive user interface that is easy to navigate. Proper training and onboarding for the recruitment team will accelerate the adoption of the new system. 4. Vendor Support And Upgrades Select a reputable vendor that offers reliable customer support and regular software upgrades. This ensures that your recruitment software remains up-to-date with the latest features and security patches. Final Thoughts Transitioning to cloud recruitment software can revolutionize your hiring process and bring unparalleled efficiency to your recruitment efforts. Embracing this technology allows you to stay ahead of the competition in the ever-evolving talent landscape. Remember to consider data security, integration, user-friendliness, and vendor support when making the switch. Read Also: CRMDialer: A Zoho Alternative 6 Top CRM For Small Businesses In 2019 Cold Calling Script For Successful Sales Persons

Check Out The Advanced Specs Of Electric Forklifts

Electric forklifts are some of the most powerful industrial equipment around. They’re capable of carrying heavy loads quickly and efficiently, something that gas-powered forklifts can’t do. If you’re curious about how electric forklifts work and what makes them different from other types of warehouse equipment, then this guide will help. What Are Forklifts? Forklifts are, for all intents and purposes, miniature semi-trucks. They are used primarily in warehouses and distribution centers to move oversized pallets of goods. Although they come in various styles and shapes, they can be broken down into two main categories: manual and automated. Manual forklifts use an operator as their power source, while automated units rely on external power, such as electricity or propane. You may have heard them called scissor lifts or straddle carriers – but whatever you call them, they get goods from point A to point B. Advantages of Electric Forklifts An increasing number of warehouses are switching to electrically powered warehouse equipment to reduce their carbon footprint and make their warehouses more sustainable.Electricity is one of the most abundant sources for powering a forklift, meaning you can never be stranded on location without power.Even if a warehouse has no power, it can run a generator or solar panels during an emergency.Larger companies are investing in electric power because it is cheaper than diesel fuel and other types of fossil fuels. Types Of Electric Forklift Trucks When deciding which type of truck to purchase, there are a few options: gas-powered, battery-powered, and electric. Several options within each category can affect your decision-making process. This guide will focus solely on trucks with an electric power source. You should be aware of the two main types of plug-in hybrids and all-electric (e-trucks). Where Are They Used Due to the lack of noise and fossil fuels, battery-powered forklifts are a great option for indoor facilities with lots of foot traffic. They’re also eco-friendly, so it’s worth considering for your warehouse operations. Plus, some features to consider: an LED bar that indicates the charge left in the battery; many come with air conditioning units; and there’s little maintenance involved in running one. The upfront costs may be a bit more expensive than a gas-powered lift truck, but depending on your needs (and which aspects are most important), this could be worthwhile. Five Tips For Buying An Electric Forklift Truck Whether starting your first warehouse or expanding your current one, you’ll need a reliable partner. That’s where electric forklift trucks come in - they keep any warehouse running. Although finding the perfect truck for your needs can seem daunting, it’s surprisingly easy if you have some guidance. Here are five tips for buying an electric forklift truck to help guide you on your next purchase: 1) Find Your Need First - Before shopping for any product, you must know what you’re looking for. Knowing exactly how many tons and square feet of space you need will make things much easier when purchasing a new forklift truck. 2) Know Your Budget - You should always have an idea of how much money you want to spend before heading out into the market because this will ensure that you don’t get tempted by other products and end up overspending. 3) Research Brands - Not all brands are created equal, and depending on what type of work you do with your lift truck (or other equipment), this is especially true with forklifts. 4) Buy The Right Truck For The Job - Some people assume that just one truck does everything, but there are different types of electric forklift trucks designed for specific purposes. 5) Compare Options In Person - Buying an electric forklift truck online isn’t the best idea because there are so many features that you won’t know until you test them out. Make sure to go to a showroom or dealer near you to check each option side-by-side. Conclusion Whether you are in charge of warehousing for your company or you operate a warehouse for someone else, having an electric forklift at your disposal will benefit everyone. These devices are typically used in warehouses as they provide increased safety and productivity when transporting items around the facility. Additionals: Why Automate Internal Logistics?4 Mistakes New Rental Property Owners Must AvoidCommercial Equipment Movers – Pacific Movers IdahoBenefits Of A Warehouse Management System In Malaysia

What is Type C Cable, and Is It Worth Buying

Nowadays, type-c cable can be seen in the newest phones, laptops, and tablets. The cable was first published in 2014, but the technology became handy only in 2017-18, and it replaced the older standards of USB very quickly. According to some reports, type c cable also offers new audio standards as a potential replacement for a 3.5 mm audio plug. The type C cable looks almost the same as a micro USB connector from a distance, but it is slightly thicker and more oval in shape. The thicker design brings its best feature which is unflappability. Until now, the standard cable for us was the type of cable. We have even moved from USB 1 to USB 2 then USB 3 devices, but the USB connectors stayed the same. Fortunately, with the help of technology, we get type C cable that is much more powerful and easier to use than the old cables. Difference between type C cable and the old USB cable: The primary difference between the old USB port and the type C cable is the reversible connector feature. Both ends have a connector of the same size so that you can plug it in any way you want. The one end of the Old ones are bigger and rectangular shape connectors that we use two plugs in two game consoles, desktops, and giant-screened laptops, and the other end was used to connect to small devices like phones. These two ends of the same cable are called type A and type B. Advantages of type C cable: It is compatible with USB 3.1 specifications, which makes it much more efficient in data encoding, and hence, it can transfer data at a speed of 10Gbps. Type C cables are commonly used for charging portable devices. And with this type of cable, charging is much faster than the old ways. In many ways, type C is much better than micro USB. For instance, type C can be used for both input and output power, where micro USB can only input power. Generally, type C uses 18 watts to charge phones and a maximum of 100 watts to charge laptops. The type C cable can indeed perform faster than the others, and along with that, it is also the strongest one. This is why, for most people, type C cable is much more reliable. Why should you use a type C cable? Type C cable sets a new standard for USB connectors. It can carry a significantly high level of power and can be used to charge almost every device, and devices can be charged much faster. Along with that, type C cable also offers you a high transfer speed that can transfer 4K videos. The most amazing part about the type C cable is its size. The cable is almost half in width and one-third in the height of a standard USB cable, making it even more user-friendly. Read Also: Headphones vs Earbuds: How to Choose for the Best Music Experience Google Getting into Phones – And It’s Changing The Mobile Internet Everything You Need To Know About Mobile Solar Generators Reduce Your Exposure to Radiation When Using Your Mobile Phone Practical Guide to Install Cabling in Your New House

The Disadvantages Of Synthetic Text-To-Speech In Advertising

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover