The Disadvantages Of Synthetic Text-To-Speech In Advertising

24 December 2020

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible.

There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising.

If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of.

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover

Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result.

The Results Are Never As Natural As A Human Voice

Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable.

People Don’t Like AI Voices

73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising?

Pronunciation Will Not Be Perfect

If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover.

Technology Is Still Young

You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations.

Pace Of Speech Is Unnatural

The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense.

Consider Using A Professional Voiceover Service

If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for.

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The Role Of Session Recording In Understanding User Behavior

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Why Automate Internal Logistics?

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Securing Mobile App Development with Blockchain Technology

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This implies that mobile users will not need to worry about owning a blockchain-enabled phone as every needed access will be provided on the app. Absolute transparency and protection Unlike other technologies available in the IT world, blockchain offers a unique feature that makes it uniquely different. With this technology, it is interesting to know that users’ data and information will remain securely safe as they cannot be breached. Here, absolute transparency and protection are maintained at the highest level. Even while everything on the network is carried out publicly, one thing users should know is that there is no breaching of information on the blockchain. To this end, it is imperative for mobile app developers to ensure that their development process is performed in line with blockchain’s principles so as to enable users to gain direct access to the network without having to hide anything. Secured identity : The main reason why hackers are gaining easy access into people’s account and stealing sensitive information is that many mobile users’ identity is not secure. But this is not the case in a decentralized platform. As a matter of fact, it is absolutely impossible for anyone to steal data from a decentralized system. In the blockchain, every user is provided with an encrypted private key that cannot be used by another user. To this end, it is highly difficult (if not impossible) for anyone to alter another user’s information or data on a decentralized platform. No password required : With blockchain tech, app users will no longer require a password to protect and access their mobile applications or devices. Just so you know, the technology has been designed to keep user information and data safe without the need for authentication. 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The Disadvantages Of Synthetic Text-To-Speech In Advertising

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover