The Disadvantages Of Synthetic Text-To-Speech In Advertising

24 December 2020

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible.

There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising.

If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of.

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover

Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result.

The Results Are Never As Natural As A Human Voice

Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable.

People Don’t Like AI Voices

73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising?

Pronunciation Will Not Be Perfect

If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover.

Technology Is Still Young

You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations.

Pace Of Speech Is Unnatural

The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense.

Consider Using A Professional Voiceover Service

If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for.

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What Is SMS Gateway And How It Works

You don’t need to use a mobile phone to send SMS messages. Rapidly developing information technology resulted in the introduction of SMS gateway – a mail-out interface. It is used to convert phone messages into email letters and HTTP requests. This technology is widely used by Testelium. To organize the process of SMS communication at the least financial costs possible, you should choose a platform that will be adapted to your business needs. You will be able to carry out mass mail-outs and conduct tests promptly. The operating principle of the SMS gateway is as follows. Messages are sent to the mobile operator’s channel using SMPP or HTTP API protocols. A special platform is used for this. The protocol runs smoothly, so the mail-out will be quickly delivered to the numbers specified. How to use SMS API effectively: A mail-out can be sent to the numbers from your client database whose owners have agreed to receive SMS messages from your company. SMS marketing is widely used to inform users about major events taking place in your organization’s life or to notify them about promotional campaigns being held. Using SMS API, you can complete the following tasks: without breaking the law; without getting into the spam list; receiving customer feedback. Sending SMS messages should be planned. You should decide on a suitable strategy that will meet your business goals. For users to be interested in receiving the mail-out, you should carry out market research in advance. This way you will be able to find out which messages will be interesting for each of your target groups. Make up a plan before performing research. A mail-out includes a variety of elements, and you should check each of them before implementing your marketing strategy. This will help to avoid extra costs and waste of time on a non-effective advertising campaign. Choose an appropriate research method. A/B testing is currently the most popular one. The customer base is divided into several categories, and you send different messages to each of them. Then, all you need to do is to monitor the conversion rate. If the SMS sent to the first group is more effective, you should decide on them. If you fail to perform tests, your mail out can be added to the spam folder, with further promotion of your company being postponed. Choosing a suitable mail-out platform is equally important. There are numerous services offered all around the world, which are adapted for different purposes. The best option is a SaaS platform. The necessary software and other services for testing the mail-out provided will help to make sure that the selected strategy is right. Why choose Testelium to test your network: Using the platform, you can choose appropriate SMS routes, select the content, and conduct a sufficient number of tests. The main advantages of using this service are as follows: opportunity to check the database and exclude invalid numbers; content quality check; notification of delivery and view; high-quality analytics; round-the-clock support. SMS verification API makes it possible to divide customers correctly into several groups. You can select such parameters as age, location, social position, place of work, hobbies, and so on. For companies that are making their first steps and launching an advertising campaign for the first time, this platform will be the best solution. Here, you can send SMS messages, selecting a short number (or keyword) to identify your own organization. By testing the mail-out, you make sure that all the preliminary steps have been correct. Properly configured SMS mail-out makes it possible to implement any marketing strategy to the highest standard. An advertising campaign will be a great promotion method only after conducting preliminary tests and selecting an appropriate platform. The service can be customized depending on your personal business goals. If you neglect the testing principles, you may significantly reduce the return from your marketing plan. Customers should be interested in your mail-out, and if you fail to get consent from them, your SMS will be marked as spam. This reduces the company’s rating and increases the probability of being blocked. Modern tools help to avoid such troubles. A high-quality platform, a full range of necessary services, and user-friendliness – our software products embody all of these. Contact the company – and soon you will notice a steadily growing conversion rate and popularity of your brand among the target audience. Read Also: Top 5 Services for Receiving SMS to Register KakaoTalk Accounts Layman’s Guide for Improving Your Phone’s Signal Strength Ways Of Protecting Your Privacy Online

Gel Blasters Vs. Airsoft Guns – What To Choose For Your Next Game

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How to Unlock HP Laptop if you Forgot Login password

HP is an American brand that has been supplying top-notch quality IT equipment since its initiation. It is one of those companies which continued to develop new machines by applying the state-of-the-art technologies. It has introduced many laptops till the date with plenty of new security features. Sometimes these security features cause troubles when the user forgets the login password. Of course, it is not easy to break in without entering the password. You might wonder how to unlock login password for Hp laptop, so here are a few methods you can try. Method 1: Using the setup disk on Hp Laptop You might have got a setup CD while you had bought that laptop. If your PC’s CD-ROM is not working, then you can prepare the setup disk with a USB drive. First, connect the USB drive or CD and then boot the laptop by using the installation disk. The Windows installing screen will pop-up very soon and then you have to press Shift+F10 to get the command prompt screen. Now you have to type two commands “c:\windows\system32\sethc.exe”, “c:\windows\system32\cmd.exe” and “c:\windows\system32\sethc.exe” and then press enter to run the command. Now remove the USB or installation disk and then reboot the PC by using wpeutil reboot command. Soon the login screen will pop up and now you have to press Shift five times constantly. The Command Prompt windows will get on the screen and now you can remove the old HP password and create a new one. Method 2: Reset Login Password for Hp Laptop with iSeepassword As a professional password cracking tool, iSeepassword is undoubtedly the most effective, It can help you break passwords of the locked Hp laptop in 10 minutes, And what you need to do is follow iSeepassword’s guide . Step 1: Click the download button to install it on another PC Step 2: Open iSeepassword tool on the PC and then click on Being burning to form a password reset disk with USB /DVD/CD. Step 3: Insert the password reset disk into the HP laptop, and restart your Hp laptop and as the HP logo comes on the screen, press F9 key continuously until your PC goes into the BIOS menu, You need to set the first boot option to USB /DVD / CD. Step 4: Boot Hp laptop from it, now the password reset program will pop up on the screen, so select the username and password that you want to reset, click Reset Password Button and reset your password to reuse your HP laptop. Method 3: Unlock Login Password with HP recovery manager HP understands that such tragic incidents can take place anytime. Therefore, it offers an HP recovery manager program to resolve the issues like the forgotten password. Follow the given steps if you have the HP Recovery Manager. Power off your PC and then turn it on after a few minutes. Press F11 time and again and then click on HP Recovery Manager. Let this program load and then select System Recovery. Now you will wait for a while until this program is installing all the required tools and removing the applied password. Restart your laptop and your job is done. But this method is a bit risky because all your data on the PC will get vanished. So, beware of the risk before trying this method. Conclusion: Method 1 and method 3 are obviously difficult Unless you're an expert. Otherwise, only method 2 (iSeepassword) will help you, Read More: Factory Refurbished Laptops: Why Would You Buy New? Everything You Need to Know About Portable Solar Power. Review of Free Data Recovery Wizard Based on Photo Recovery.

The Disadvantages Of Synthetic Text-To-Speech In Advertising

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover