The Disadvantages Of Synthetic Text-To-Speech In Advertising

24 December 2020

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible.

There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising.

If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of.

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover

Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result.

The Results Are Never As Natural As A Human Voice

Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable.

People Don’t Like AI Voices

73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising?

Pronunciation Will Not Be Perfect

If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover.

Technology Is Still Young

You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations.

Pace Of Speech Is Unnatural

The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense.

Consider Using A Professional Voiceover Service

If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for.

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Process Mining and Data Privacy – Key Points to Remember

The global pandemic of 2020 was challenging for frontline workers, the public, and businesses. Besides a dwindling economy, governments and organizations suffered various setbacks, including exponential data thefts. Security incidents became more costly and harder to contain for the latter due to a drastic operational shift. As per experts, the cost of a data breach reached a record high, shelling $4.24 million per incident on average from affected ventures. As more businesses migrate to the digital world, data security becomes a reason for severe migraine for owners. Keeping the incidents and the present situation in mind, the European Union introduced the General Data Protection Regulation (GDPR) for improved data privacy controls for EU citizens. GDPR requires a thorough evaluation of every software application before its implementation to prevent possible data breaches and loss of customers, employees, and corporate data. Automatically, business process management solutions, like process mining, RPA, automated process discovery, and others, fall under the tight scrutiny of GDPR data privacy guidelines. Process Mining in Business Process Management – A Brief Overview Process mining is an intelligent technology solution enabling owners to build a reliable visual map of business processes elaborating how every task within a process is executed. It captures employee-software system interactions and converts data into event logs. This provides an overview of end-to-end processes. Process mining tools provide task and process insights to evaluate task executions for scaling improvement opportunities. These insights also support informed decision-making pertaining to process efficiencies and complexities. Process mining bridges the gap between traditional model-based processes and data-centric processes for further analysis. There are three basic types of process mining; namely, process discovery to discover a process model capturing the behavior in an event log (collection of events), conformance checking for identifying commonalities and discrepancies between a process model and an event log, and process re-engineering to improve a process model using event logs. In a human-centric process, each event comprises a case identifier, an activity name, a timestamp, and optional attributes such as resources or costs. Usually, a case identifier refers to individuals and includes much personal data. And herein lies the significance of improving data security. The Importance of Data Security in Process Mining Automated process mining relies heavily on enterprise data and captures confidential information about the company or the clients. Data collected during the mining of processes are categorized under the following datasets: Key identifiers: These datasets contain unique information identifying individuals, such as their full names and social security numbers. Quasi-identifiers: These datasets are considered indirect identification of individuals—for example, gender, age, and postal code. Sensitive attributes: Information related to salary, payment, financial statements, and others are private and sensitive for individuals or companies. Insensitive attributes: These datasets contain general or non-risky information not covered by the other features. Given the confidential and sensitive nature of the above-mentioned data, attention to cybersecurity in process mining has gained momentum recently. Also, third parties can offer the latter; therefore, choosing providers with secure products and processes is equally crucial. Any breach in data security can prove costly for the company owners and tarnish customer/client/partner relationships. But the shared responsibility of protecting critical information should rest upon employees. After all, it is said that the usual source of security incidents are current employees and, in certain instances, ex-workers. Respective teams, while handling information, should protect sensitive data at every step of task execution. In order to achieve the same, decisions regarding data transparency and usage should be made aforehand. Most specifically, such decisions involve the type of data used, data extraction methods, data accessibility, data protection, and compliance requirements. On the other hand, process mining can be leveraged to detect silent internal attacks on data. It can quickly identify abnormal behavior in the company’s internal network and indicate apparent security breaches. Therefore, data is integral to process mining, and the security of which should be the core objective of software applications and associated teams. Key Privacy Metrics in Process Mining In order to evaluate the privacy of specific data, owners should decide on particular metrics for measurement. These privacy metrics tally the security level of each data in terms of disclosure and are broadly categorized under the following sub-heads: Bounded knowledge: Data is restricted with specific rules to avoid disclosing confidential information. Need to know: The unnecessary data is eliminated from the system to prevent any breach. This metric controls data access. Protected from disclosure: Data confidentiality is observed during data mining using the classification method. Data quality metrics: These metrics measure the loss of information/benefit, while the complexity criteria validate the efficiency and scalability of different techniques within this scope. Process Mining and Data Capture – Key Points to Consider Since process mining extracts granular data at the process level, care is taken to ensure that any new process doesn’t come into conflict with personal data policies. Owners should also ascertain that software solutions for mining processes comply with the specific data security requirements. Therefore, people involved with the entire system must consider a few data capture points. Access to raw data: The process mining team requires access to corporate data to understand what’s most important for analysis. Here, the company can choose and grant access to specific datasets for further research. Choose the right strategy: Besides mining processes for raw insights, the team also translates the raw data into broad terms and updates it into dashboards. Later on, the respective team can decide what features to focus on. Filter: Occasionally, the company tracks information that doesn’t require further analysis for specific processes. In this case, the data can simply be omitted from the system. Datasets that are sensitive or do not directly impact the business analysis outcome are deleted to maintain the focus only on valid and relevant data. Pseudonymization: Encrypting the information to protect the confidentiality of sensitive information prevents users from correlating them to real data specific, like specific names, addresses, or other PII data. For instance, if the company wishes to maintain secrecy about employees directly involved with process-related tasks can follow this approach. Here, the case identifier’s name is replaced with numbers. Anonymization: This is similar to pseudonymization, where the names are replaced with unique pseudonyms instead of numbers. Hence, unauthorized users cannot identify individuals’ names or confidential information about them from the available data. Conclusion Besides handling data in bulk daily, enterprises using online systems leave behind their digital footprints. These footprints are valuable data captured by process mining to examine how employees execute each process and sub-tasks. Needless to say, mining for such insights is done with the company’s best interests in mind, namely, to optimize operations and resources and derive maximum value. However, such datasets carry sensitive information of various interested parties, any breach of which can prove highly hazardous for all. Therefore, data is the primary source for process miners to carry out their objectives, but the company must ensure the data is handled with care. Hence, data security is a significant factor in process mining. Have A Look :- How to Get Copy of a Divorce Decree 7 Secrets To Make Your Baby Fall Asleep Faster All That You Need To Keep In Mind Before Selling On Facebook

How To Cancel Walmart Plus? – Step By Step Guide

How to cancel Walmart plus subscription? If this is something that you have been searching for, then you have reached the right place. What Is Walmart Plus? Answering the question, “how to cancel Walmart plus?” Want to know how to unsubscribe from Walmart Plus? I will teach you the following ways to cancel your Walmart subscription. How to cancel Walmart Plus online via a web browser How to cancel Walmart Plus on app How to cancel Walmart Plus account by phone How To Cancel Walmart Plus Membership Online Via a Web Browser? Image Source: techowns.com Here’s how to cancel Walmart Plus account online using your web browser. Go to the Walmart website and log in to your account. Click your name in the top-right corner. Select Walmart+ from the dropdown menu. Click Manage membership. Click Cancel Walmart+ at the bottom of the page. An easy tip during your free trial period is to wait until the last day to cancel your Walmart membership. The site may offer you an additional 15 days before confirming your cancellation. If you want to extend your membership, choose the Extend free trial option. If not, choose the Cancel free trial option. Remember, Walmart will charge your credit or debit card for the membership cost if you don’t cancel your free trial before it ends. How To Cancel Walmart Subscription On App? Image Source: techcult.com Here’s how to cancel a Walmart subscription on the mobile app. Open the Walmart app on your mobile device and log in to your account. Tap Pickup and Delivery on the home screen. Click the menu icon (the three lines) at the top-left corner of your screen. Choose Walmart+ under Pickups and Deliveries on the window that pops up. Your account information will appear. Tap Cancel Walmart+ Trial or Account at the bottom of the page. After confirming your cancellation, Walmart will notify you that you’re no longer a Walmart+ member. You can continue using your benefits until your current pay cycle ends. Walmart won’t charge you after your Walmart+ account expires, but you can no longer access the benefits of the membership program or subscription service. How To Cancel Walmart Plus Free Trial Period By Phone? Image Source: doctorofcredit.com You can cancel your Walmart Plus free trial or paid membership by calling Walmart Customer Care at (800) 924-9206, available daily from 8 AM to 10 PM CST. How to Login To Walmart Plus? Image Source: keepsolid.com In case you want to log in to Walmart Plus, it is important that you follow these steps. Visit the Walmart Plus website on your browser. Click on Start your free 30-day trial. Enter your email address and click on Continue. Enter your name and password while signing up and click on Create Account to get some promotional discounts. Does Wamart Have A Free Trail? How To Cancel A Walmart Plus Free Trial? Image Source: i.dansdeals.com If you are in your trial phase in Walmart plus here are the steps that will help you achieve yours. 1. Navigate to the Walmart website. 2. From the top right corner, click on Hi, [your name] Account. 3. Click on Account from the drop-down menu. 4. From the left pane, click on Walmart+. 5. Select Manage membership. 6. Over the bottom you will have a Cancel Free Trial. Can You Cancel Walmart Plus Subscription Anytime You Want? A lot of us like to try out a few things but then want to cancel these subscriptions. The Walmart Plus subscription is no less different than that. Your Plus subscription can be canceled at any time. Depending on your preference, you can cancel it right away or wait until the end of your pay cycle. You will not receive a refund for the remaining days if you cancel during the middle of a billing cycle. Consequently, you must plan your cancellation accordingly. Benefits of A Walmart Plus Subscription Walmart Plus is close to the top of the list when it comes to perks for subscription services offered by retailers. Customers benefit greatly from it, especially if Walmart is your primary retailer. Six months of Spotify Premium for free are one of the first benefits you receive. That amounts to a value of $59, which is more than half the annual cost of a Walmart Plus subscription. Video streaming is also included through the Essential plan of Paramount Plus. That is a great deal of diversion stacked on top of the typical advantages. Another advantage is free conveyance from your nearby Walmart store, gave your request is somewhere around $35. You must reserve a time in advance due to some restrictions. With the exception of oversized and Marketplace items, you can also get free shipping. This also includes delivery the same day or the next; ideal for customers who primarily use Walmart for grocery delivery. Wrapping It Up! In case you were searching for the answer to how to cancel Walmart Plus, I hope that this article has been of help to you. If there are any other queries related to the same, feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your suggestions and doubts in the comment box below how to cancel walmart plus? - Step by step guide. Read Also: Walmart 101: What Is Walmart Neighborhood Market? Operating Hours: What Time Does Walmart Customer Service Close And Open? Walmart Pharmacy Hours: What Time Does Walmart Pharmacy Close And Open?

Practices for Visual Regression Testing on Cloud

A Beginner’s Guide To Playwright Inspector

As the world continues to shift towards a more digital landscape, the significance of quality web applications has become progressively apparent. Given the vast array of tools and technologies at the disposal of web developers, determining an appropriate starting point can prove challenging. Debugging is the method of identifying and fixing bugs or errors in software. It is a vital aspect of web automation testing as it contributes significantly to the dependability and precision of the automated test results. Playwright is an open-source cross-browser testing framework released by Microsoft in 2020. As stated by Systems Sciences Institute, the expenditure of addressing an error or bug discovered after product release was 4 to 5 times higher than pinpointing it during the configuration phase. The detected value during the maintenance phase can be exceeded by up to 100 times. Playwright developers operate at the API level and offer comprehensive tooling through the integrated Playwright Inspector. Playwright Inspector is a powerful tool that authorizes developers to efficiently test and debug their web applications. Also, it facilitates creating automation scripts by furnishing auto code generation capabilities. Playwright Inspector allows you to inspect the Document Object Model (DOM) structure of a webpage, interact with web elements, and inspect CSS styles utilizing the Playwright API. It authorizes stepping through tests, picking locators, editing live locators, and seeing actionability logs. This blog will dive into the basics of Playwright Inspector and explore its many features. So if you're ready to take your web development skills to the next level, buckle up and dive into the world of Playwright Inspector. Before that, let's have a brief understanding of Playwright. What is Playwright? Developed by Microsoft, Playwright is an end-to-end open-source web testing and browser automation framework. Playwright offers outstanding cross-browser compatibility and convenient features. This makes it a perfect choice for automation and quality assurance purposes. The playwright is a flexible, robust, and efficient framework. It supports multiple languages like JavaScript, Java, Python, C#, and TypeScript. Playwright utilizes a single automation API. This makes it steadfast and quick and produces consistent outcomes while running cross-browser testing. It provides a powerful set of testing features. These features can be utilized to simulate end-user interactions with the web application. Also, the framework authorizes testing complex scenarios such as file uploads, login flows, and other interactions. These test scenarios can be tough to test with other testing frameworks. The software platform furnishes developers with a comprehensive selection of standard and personalized locators. This facilitates the straightforward and effective identification of elements on web pages. These locators can pinpoint elements based on a variety of attributes, including text content, position on the page, and other distinguishing features. With Playwright locators, developers can confidently identify elements on the DOM, ensuring the creation of substantial and steadfast test suites. What is a Playwright Inspector? Playwright Inspector is a Graphical User Interface based tool that helps testers and developers record scripts and debug Playwright tests. The tool helps generate boilerplate code. This can be a suitable starting point for building codes. Also, it assists developers and the Quality Assurance teams save time when writing the test script from scratch. Software developers can utilize the time saved to comprehensively understand the codebase and make informed modifications, as required, to enhance the efficacy of the testing suites. The Playwright Inspector simplifies the process of debugging web applications. It is a browser-based development tool that facilitates developers to inspect, debug, and troubleshoot web applications. The tool authorizes developers to record user interactions, capture screenshots, and inspect HTML elements, CSS styles, and JavaScript code. Playwright Inspector furnishes a console for developers and testers to run arbitrary JavaScript code in the context of the inspected page. To scale Playwright Inspector, an AI-powered test orchestration and test execution platform like LambdaTest offers an online farm of 3000+ browser and OS combinations to execute the Playwright test. You can effortlessly test your application as its scalable cloud infrastructure enables parallel test execution where you can run test cases altogether. It can also integrate with your existing testing infrastructure. It effortlessly plugs into your Playwright tool, eliminating the need for complex configurations. LambdaTest's Playwright Inspector empowers you to debug and analyze Playwright scripts effortlessly. Inspect element properties, verify page behavior, and optimize automated tests using this user-friendly tool. Installation and Setup Instructions Installation and setup instructions are crucial for any software tool, and Playwright Inspector is no exception. As a beginner, it's essential to follow these instructions carefully to ensure that you can start using the tool without any issues. To install Playwright Inspector, first, you need to make sure that you have Node.js installed on your computer or laptop. Once you have Node.js, you can install Playwright Inspector through npm by running the command "npm i -g playwright-inspector" in your terminal. Upon successful installation, the tool can be initiated by executing the command "playwright-inspector" in your terminal. You can also use Playwright Inspector with other browsers like Firefox and Safari by installing the corresponding browser extensions. Following these instructions will give you a smooth and hassle-free experience of using Playwright Inspector, authorizing you to debug and troubleshoot your web applications with ease. How to Inspect Elements in Playwright Inspector If you are new to Playwright Inspector, you may be wondering how to inspect elements within your web page. Fortunately, Playwright Inspector comes equipped with a number of useful tools and features to assist you in efficiently identifying and inspecting elements on your web page. To start, simply launch Playwright Inspector and navigate to the web page you want to inspect. Once you are on the page, right-click on any element within the page and select "Inspect element" from the context menu. This will bring up the Playwright Inspector pane, where you can view the HTML and CSS code for the selected element. You can also view any associated styles and properties. From there, you can use the various tools and features within Playwright Inspector to further inspect and manipulate the element, making it easier than ever to identify and troubleshoot any issues within your web page. Benefits of Playwright Inspector The Playwright Inspector tool presents lots of benefits. Let us consider a few pivotal benefits of the Playwright Inspector: 1. Easy Debugging: Playwright Inspector facilitates the process of debugging Playwright scripts by furnishing a visual interface. This authorizes developers to inspect the page, make alterations to its state, and swiftly identify the cause of issues. 2. Record and Replay: The tool presents a record and replay feature that authorizes testers and QA teams to record end-user activities on the page and replay them for debugging purposes. The record and replay feature can help pinpoint issues that may occur only during specific user interactions. 3. Robust Logging: Playwright Inspector presents robust logging abilities that authorize testers and QA teams to outline the execution flow of the test script. This helps swiftly determine issues and fix them, thereby enhancing confidence in the code and application itself. 4. Intuitive Interface: The Playwright Inspector boasts an intuitive and user-friendly interface that is simple to navigate and operate, even for testers and QA teams who are new to the Playwright platform. 5. Cross-Browser Support: The Playwright Inspector facilitates the testing and debugging of applications across various platforms as it supports multiple Chromium-based browsers such as Chrome, Edge, and Firefox. This enables developers to ensure their applications perform optimally on different browsers. 6. Breakpoints: The Playwright Inspector tool is designed to enhance the testing process for software testers and QA teams. With this tool, users can set breakpoints in their test scripts, enabling them to pause test execution at specific points and thoroughly investigate the page's state. This increased level of control and visibility allows for improved efficiency and effectiveness in the testing process. Best Practices for Using Playwright Inspector The Playwright Inspector tool furnishes developers with an intuitive solution for testing web applications at scale. With the help of Inspector, developers and testers can debug their web automation scripts, view page elements and attributes, and pinpoint issues that may be causing the tests to fail. To make the most out of this tool, it is paramount to follow the best practices for using it. Here are eight best practices for using Playwright Inspector: ● Familiarize yourself with the Inspector UI. ● Utilize the search feature to swiftly pinpoint page elements. ● Utilize the highlight feature to visually locate elements on the page. ● Utilize the console to test JavaScript code and interact with the page. ● Utilize the network tab to inspect network requests and responses. ● Utilize the performance tab to pinpoint performance issues. ● Utilize the snapshot feature to capture a snapshot of the current page state for later analysis. ● Utilize the playback feature to replay test scripts and identify errors. By following these best practices, you can utilize Playwright Inspector to its full potential and optimize your web automation testing process. Conclusion Playwright Inspector is a powerful tool that can help developers troubleshoot issues and enhance the quality of their web applications. With its user-friendly interface and wide range of features, Playwright Inspector is a prominent addition to any developer's toolkit. By following the steps outlined in this beginner's guide, you can start utilizing Playwright Inspector today and take advantage of its many benefits. Whether you are a seasoned developer or just starting out, Playwright Inspector is a must-have tool for anyone looking to enhance their web development skills. Read Also: Mobile Testing With Appium On Lambdatest 10 Reliable Free Currency APIs For Your Business Using Tracking Code, Google Analytics Can Report On Data From Which Systems?

The Disadvantages Of Synthetic Text-To-Speech In Advertising

Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising:

It Is Unlikely To Be Quicker Than A Professional Human Voiceover