Organizing an Event This Year? Here’s What You Need to Know.

Published on: 28 June 2021 Last Updated on: 03 January 2025

We have all seen what a pandemic can do to the event industry. Not only that, but we have also seen how hard it is to organize a small gathering without breaking any laws. Depending on where you live, the laws may have been even worse than that.

However, things are starting to get more relaxed in many parts of the world. We can’t guarantee the complete legality of events in your area, as we are not a law firm of any kind, but we can give you some sound advice to keep your events as much within the safety standards as possible.

Venues Need to Rethink Their Communication Strategy

Communication is the key to creating a seamless experience for everyone involved. And in the current context, that is more evident than ever. Venues need to lay out their entire set of rules for the event to all the guests and staff. That way, you’ll be able to ensure that everyone knows what they need to do and that there won’t be any mishap.

Ensure that your message gets across well without creating panic or confusion. The last thing we need after such a long pandemic is to prolong people’s fears.

Use Digital Tools to Make Everything Better

We live in a world where technology is widespread. Using the internet is as easy as ever, and staying connected is stupid-simple given the fact that almost everyone carries a smartphone.

Make sure to use every tool at your disposal to plan ahead of time, keep in touch with vendors, sell tickets more easily, and plan out the layout of the building for the event. From mail apps to getting insurance for special events online, you can get a lot of things done with a simple computer or smartphone connected to the web.

Practice Social Distancing When Planning Out the Seating

Ideally, you’ll want to leave a seat empty in every straight direction that the participant will be juxtaposed against. In short, leave one seat empty in front, in the back, and on the left and right side of each participant. Or, at the very least, leave a seat empty on their left and right, and try to distance the rows in front and back of each participant.

Food and Beverages – Basic Rules

If you’re going to organize a corporate event, then you’ll probably want to have a self-service buffet. That’s out of the question, unfortunately, given the current context. As long as you have a good catering service and preferably some professional waiters, you could try to organize a seated dining scenario.

Alternatively, you could ask each participant what they would like to eat and order every meal in separate packaging. A more cost-saving solution would be to order pre-packed meals and keep them in the fridge until the attendees arrive. You will then place the meals on each attendee’s desk before they arrive. Handling meals carefully is a must.

Ticketing Alternatives

While there are bound to be people who will prefer physical tickets, we’d advise you to encourage them to grab their tickets online. Creating a purely online ticketing system saves you money, reduces the risk of spreading viruses, and greatly reduces the overall waiting time.

Not only that, but it allows people to order their tickets from wherever they might be. So you won’t have to keep a physical operator at your booth and you’ll be able to sell tickets much more efficiently.

Your Thoughts?

If you follow our guidelines, your events should be practically safe against any virus. However, we’re curious to see if you’ve got any other suggestions to make events even safer for everyone involved.

With that in mind, feel free to leave us a comment down below and share your thoughts with the rest of our community. Also, we would really appreciate it if you shared this article with your contact on social media. Thank you!

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Eco-Conscious Insights And Innovations From Emerging Trade Show Trends

In a world increasingly attuned to the urgency of environmental sustainability, trade shows have become crucial platforms for showcasing eco-conscious insights and innovations. According to Sustainable Review, Sustainable Live London, SDG Summit, and Climate Week NYC are some of the biggest sustainability conferences and exhibitions. These exhibitions not only provide a glimpse into the future of sustainable practices but also serve as catalysts for change within industries. As we navigate the challenges of climate change, emerging trends in trade shows shed light on groundbreaking initiatives that prioritize the planet. In this article, we will explore the evolving landscape of eco-consciousness within the world of trade shows. Sustainable Materials Redefining Exhibits Trade shows are witnessing a transformative shift in booth aesthetics as sustainable materials redefine the exhibitor landscape. Gone are the days of disposable plastic and wasteful displays. Exhibitors are increasingly turning to eco-friendly alternatives like recycled cardboard, bamboo, and even mushroom-based materials to construct visually striking and environmentally responsible booths. As noted by Bis Research, mycelium-based materials have the potential to significantly contribute to the green economy and environment. They save energy and offer insulation. These materials not only reduce the overall carbon footprint of the event but also serve as powerful statements on the viability of sustainable design. From modular structures to biodegradable banners, the creative use of sustainable materials is fostering a new era of conscious exhibition design. This inspires both exhibitors and attendees to consider the ecological impact of every element in their displays. Energy-Efficient Booth Designs Innovative booth designs are taking center stage at trade shows, with a spotlight on energy efficiency. According to Exhibits Northwest, exhibitors are incorporating cutting-edge technologies such as solar panels and energy-efficient LED lighting to power their displays. As noted by the Department of Energy, LEDs consume up to 90% less energy than standard lights while lasting up to 25 times longer. This move toward sustainable energy not only minimizes the environmental impact of events but also sets a precedent for practical, eco-friendly solutions. These energy-efficient designs serve as a visual spectacle while demonstrating the feasibility and benefits of incorporating green technologies into everyday business practices. As attendees experience the visual impact of renewable energy solutions firsthand, the ripple effect is a heightened awareness of the potential for sustainable practices. Sustainable Innovation With Local Trade Shows Across the United States, locals are leading the charge in embracing sustainable innovation. Cities and states are increasingly recognizing the importance of environmental responsibility, with communities actively engaging in eco-conscious practices. From the adoption of renewable energy sources to the implementation of green building standards, the commitment to sustainability is evident. Certain cities and states have become pioneers in this movement, setting ambitious goals and implementing comprehensive plans to reduce their ecological footprint. From California's stringent emissions standards to New York's initiatives promoting green infrastructure, these regions are at the forefront of the sustainability revolution. To further champion eco-conscious practices, trade shows focused on sustainability have become a hallmark across the United States. These events serve as platforms for sharing knowledge, showcasing innovations, and fostering a nationwide dialogue on the collective journey toward a more sustainable future. Nestled in the heart of the Pacific Northwest, Portland stands as a beacon of sustainable living and innovative environmental practices. Portland's residents have long embraced a lifestyle that prioritizes nature, sustainability, and community engagement. This extends to businesses and public institutions, making the city an ideal host for events dedicated to environmental responsibility. Known for its commitment to eco-conscious urban planning, Portland has earned its reputation as one of the greenest cities in the United States. According to Green City Times, Portland has created almost 92,000 acres of green space. This includes a network of pathways and parks excellent for walking and riding. Against this backdrop of eco-awareness and forward-thinking, the Oregon Convention Center (OCC) has emerged as a cornerstone of sustainability within the city. The OCC embodies the city's values through its commitment to green building and sustainable business practices. It frequently holds trade shows with numerous eco-friendly Portland trade show displays. As we explore the OCC's dedication to sustainability, it's essential to recognize how it integrates into the broader landscape of Portland's eco-friendly initiatives. Virtual Experiences for Reduced Carbon Footprint In response to the global call for reduced carbon emissions, trade shows are embracing virtual and hybrid experiences. This evolution allows for broader participation while significantly decreasing the carbon footprint associated with travel and logistics. Virtual components include interactive online exhibits and virtual networking spaces. This enhances accessibility while underscoring the importance of adopting eco-friendly alternatives in the face of climate challenges. As industries set sail toward more sustainable event formats, the positive environmental impact becomes evident. The shift toward virtual and hybrid experiences represents a dynamic step forward, proving that connectivity and eco-consciousness can go hand in hand. Circular Economy Initiatives in Product Showcases Trade shows are becoming key battlegrounds for the promotion of circular economy principles, particularly evident in product showcases. Exhibitors are spotlighting products designed for longevity, repairability, and recyclability, challenging traditional linear production models. From electronic gadgets with easily replaceable components to fashion items made from recycled materials, the emphasis is on creating a closed-loop system. This shift not only aligns with consumer preferences for sustainable products but also compels industries to reevaluate their approach to production. With circular economy principles, trade shows are driving home the message that sustainable consumption is not just a preference but a necessity. Eco-Friendly Packaging Solutions The spotlight on sustainability extends to the very packaging that houses products exhibited at trade shows. Exhibitors are increasingly adopting eco-friendly packaging solutions that prioritize biodegradability, recyclability, and minimal environmental impact. From compostable wrapping to innovative designs that reduce excess packaging, the emphasis is on minimizing waste throughout the supply chain. This commitment not only resonates with environmentally conscious consumers but also prompts industries to rethink their packaging practices. The ripple effect is a broader shift toward a more sustainable and mindful approach to how products are presented and consumed. Collaborative Sustainability Initiatives Among Exhibitors The ethos of sustainability is thriving in trade show spaces, where exhibitors are forging collaborative initiatives to champion environmental responsibility. Shared efforts include waste reduction programs, carbon offset partnerships, and the establishment of industry-wide sustainability standards. This collaborative spirit not only amplifies the impact of individual exhibitors but also fosters a culture of environmental responsibility across diverse sectors. Exhibitors are pooling resources, sharing best practices, and collectively working toward a common goal of reducing the ecological footprint of trade shows. As this collaborative momentum grows, trade shows are no longer just platforms for individual businesses. They have become hubs for collective action toward a more sustainable and resilient future. In conclusion, trade shows are driving transformative change through eco-conscious trends. From innovative booth designs with energy-efficient technologies to virtual experiences reducing carbon footprints, the industry is evolving. Local initiatives, like Portland's commitment to sustainability and collaborative efforts among exhibitors, highlight a collective dedication to environmental responsibility. Trade exhibitions have evolved into more than just a platform for businesses. They have also become focal points for collaborative efforts toward a more sustainable future. As the industry continues to prioritize greener practices, it contributes significantly to a broader global movement for sustainable business models and conscious consumer engagement. Read Also: What Type Of Inflatables Should You Opt For At Your Business Event Getting a Return on Investment From Using a Trade Show Booth A Well-Oiled Trade Show Machine: The Ones Running the Show

5 Reasons You Should Respond To Every Customer Complaint

Any business encounters a customer complaint at some juncture. Despite the best of intentions, there will be situations when a client leaves feeling dissatisfied. Such a customer may initially try to seek resolution from the business itself, but increasingly, they are more prone to air their grievances on social media platforms. When such negative feedback is published online, it becomes a permanent fixture. This puts business owners and managers in a position where they must make a choice: either overlook the complaint or use it as a platform to exhibit their c for everyone to witness. Here Are Five Prime Reasons You Should Respond To Every Customer Complaint Here are some reasons why responding to customer complaints is crucial for your business's success. 1. Forge Strong Connections Customers tend to be doubtful, particularly regarding reviews. Research indicates that only 39% of consumers believe retailers seriously consider their feedback and an additional 22% feel this simply never happens. Making public responses to your reviews is the initial action towards alleviating these suspicions. Don’t solely concentrate on responding to negative feedback. Yes, one and two-star reviews should be addressed first, but recognizing customers who have given you positive reviews, even with a plain “thank you,” can greatly enhance brand loyalty and demonstrate to the world that you value every piece of customer feedback. Ensure your responses strike the right note. This is your opportunity to initiate dialogue with your customers and exhibit the personable side of your brand, so think deeply about the image you want to project. 2. Motivate Employees When your entire support team commits to elevating customer satisfaction by gaining insights from customer interactions, it naturally leads to fewer disgruntled customers and boosts motivation. Employees feel more motivated and their morale improves when they're not constantly dealing with negative feedback or hostility in every interaction. If you're overwhelmed, you could outsource professional answering services from Absent Answer to handle any high volumes of customer interactions. 3. Complaints Help to Pinpoint Defective Products Regrettably, despite rigorous quality control measures, defective products occasionally reach consumers. Organizations need to be informed about these flawed items by customers to rectify similar issues that might exist in other products. This scenario is especially relevant when a discourteous employee interacts with customers over the phone. Many individuals would prefer not to expend the effort to report such instances of rudeness. However, without this feedback, a manager may remain oblivious, potentially resulting in a single employee driving numerous customers away. 4. Complaints Pave the Way for Service Improvement Opportunities Studies indicate that a customer whose concerns have been addressed satisfactorily tends to be more loyal than a customer who has never had any issues. Complaints provide a chance to demonstrate to the customer that their satisfaction is a priority for the business by implementing service recovery measures. Numerous businesses implement a service recovery strategy to handle those occasional yet significant instances when customers feel their expectations have not been met. A well-executed service recovery program can potentially convert a dissatisfied customer into a loyal patron, who may be more satisfied than if they had never experienced problems. 5. Improved Digital Presence Complaints on review sites and social media are becoming more common. While it might be disconcerting to publicly display a customer's dissatisfaction, remember that potential customers expect to see some negative feedback. The key is demonstrating that your business is proactive and committed to satisfying its customers. Responding to complaints by regretting any less-than-positive experiences shows potential customers they can trust your service. In your response, highlight your eagerness to rectify the situation. Once you've addressed the issue publicly, follow up privately as well. This prevents the possibility of an extended discussion overshadowing your initial response. Generally, you'll be able to resolve the problem and, apart from maintaining a positive public image, you'll also enhance your reputation with the affected customer. Tips on How To Effectively Handle Customer Complaint Responding to customer complaints as soon as possible is crucial as it sends a message to them that the business or organization values their concerns and feedback. Moreover, ensuring customer satisfaction also helps in building and maintaining one’s brand reputation. However, handling and responding to customer complaints is not an easy thing to do. Here are some tips on how to effectively handle customer complaints. Go Through The Complaint The first step to effectively handling a customer complaint is actively listening to the customer and trying to understand the issues that they are facing with your product or service. If you are reading online reviews feedback or complaints sent via email, then don't just skim through. Make sure to read the review thoroughly from top to bottom. While reading through the reviews, you should also try taking notes such as product or service number, day and date of the incident, and any other information that you think is relevant. Carefully reading or listening to the complaint will help you to understand the issues and determine a suitable course of action. Stay Professional and Apologise to the Customer It can be difficult to accept criticism, be it online or face-to-face, especially if it is about your business that you have worked hard to build from the ground up. However, it is crucial that you stay calm while listening to or reading customer complaints, even if you think that they are wrong, lying, or being unreasonable. Getting emotional or worked up over customer complaints and then reacting angrily in front of customers will only escalate the situation and harm your brand’s reputation. So be professional and apologize to the customer even if they are the ones who are in the wrong. You should also be courteous and thank them for reaching out to you and voicing their frustrations and assure them that you are looking into the issue. Most of the time, apologizing immediately to the customer can go a long way toward defusing the situation. Formulate A Course Of Action To Resolve the Customer Complaint Once you have carefully heard or read the customer complaint and understood the issue, try to formulate a suitable course of action. Some problems can be easily resolved, while others may take some time. If the issue can be fixed easily, then you should get back to the customer as soon as possible with the solution. The customer will appreciate the promptness on your part, and it will go a long way in ensuring customer satisfaction. However, there can be issues that cannot be resolved quickly. In that case, you should determine how much time it will take for you to fix the problem. At the same time, be honest with your customers and tell them that you will need some time to fix the issue and provide them with a timeline. Here are some additional tips on what to do after the complaint is resolved: Follow up with the customer after the issues are fixed and make sure they are happy with the outcome. You can ask for their feedback on how you handled the complaint and what you can do better next time. Try to exceed their expectations by offering them something extra, such as a discount, a freebie, or a referral. This will help you turn a negative experience into a positive one and increase customer loyalty and retention. Endnote If you've been neglecting your reviews, feeling too anxious to reply, or simply haven't had the opportunity, there's no more suitable time to start than now. Responding to all your reviews, whether they are positive or negative, can contribute immensely to strengthening trust in your brand and depicting your company as one that genuinely listens and deeply values its customers. Read Also: 5 Most Common Digital PR Mistakes And How To Avoid Them The 7 Steps to Create a Storybrand to Ensure Marketing that Works How Customer Success Can Help Grow Your Business

Essential Investments Small Business Owners Should Make For Long-Term Success

As a small business owner, your investment decisions play a crucial role in shaping the future of your venture. Making smart investments can yield significant returns, while neglecting them may impede growth and success. Small businesses should always make an informed decision. For example, a plumbing business must choose professional partners like BuildOps and so on. But do you know the secret to taking your new business to newer heights? In this article, we’ll explore some key investments that small business owners should consider to secure long-term prosperity. From strategic Investing In Search Engine Optimization (SEO): In today's digital landscape, having a strong online presence is essential for small businesses to thrive. One crucial aspect of online success is Search Engine Optimization (SEO). SEO helps your website rank higher in search engine results, driving organic traffic and increasing visibility. By investing in SEO, you can enhance your website's chances of being discovered by potential customers. Why Link Building Matters: Link building is an integral part of SEO. It involves acquiring quality backlinks from reputable websites to your own. These backlinks act as "votes of confidence" to search engines, indicating that your website is trustworthy and credible. To improve your link profile, you may consider employing a professional link building service. These services can help you secure valuable backlinks from authoritative sources, ultimately boosting your website's SEO performance. A Staunch Online Presence: Establishing a basic website along with social media accounts might be inexpensive but not free. However, if you are a website designer, content creator, programmer, or search engine optimization specialist, things might be different. If “Neustar Localeze and 15 miles study” is to be believed, 4 out of 5 mobile device searches turn out to be a purchase. As a small business owner, it is a good idea to construct a robust digital presence. You would surely want to be easily found on the Internet, and where do you think that would happen? Make sure you invest in each aspect of your digital presence- right from producing quality content to being mobile-responsive. Enhancing Customer Experience: Investing in delivering exceptional customer experiences should be a top priority for small business owners. Satisfied customers are more likely to become repeat customers and enthusiastic brand advocates. To enhance customer experience, consider the following investments: Staff Training: Equip your employees with the necessary skills to deliver outstanding service. Invest in training programs that focus on customer service, communication, and problem-solving. Personalization Tools: Utilize technology to personalize customer interactions. Implement customer relationship management (CRM) systems that enable you to track customer preferences, provide tailored recommendations, and offer personalized communication. Feedback and Survey Platforms: Invest in tools that allow you to gather customer feedback and conduct surveys. Understanding customer preferences and pain points will enable you to make informed business decisions and improve your offerings. Proficient Accounting: Along with taking care of all the finances incurred by your business, there are several ways to save money. Invest in a professional accounting solution that will help you reduce the additional costs spent on certain stuff. You can easily monitor those and try to reduce them the next time onwards. On hiring a professional accountant, you will find ways to save the extra cash in various ways: at the time of financial planning, during tax time, etc. These people stay updated about every small change taking place within their economic industry that might have an impact on their clients. The end result is you will be left with adequate savings. Embracing Automation And Technology: In today's fast-paced business environment, automation and technology can significantly streamline operations and boost productivity. Consider the following investments in automation: Accounting and Financial Management Software: Invest in reliable accounting software in Australia to simplify financial processes, automate invoicing, and manage cash flow effectively. Customer Relationship Management (CRM) System: Implement a CRM system to organize customer data, track interactions, and automate marketing campaigns. This investment can improve customer relationship management, enhance sales processes, and drive customer loyalty. Project Management Tools: Invest in project management software to streamline workflows, improve collaboration among team members, and increase productivity. Professional Development And Training: To stay ahead in today's competitive business landscape, continuous learning and development are essential. Invest in your own growth as a small business owner by: Attending Industry Conferences and Workshops: Participate in conferences and workshops that offer insights into industry trends, new technologies, and business strategies. These events provide networking opportunities and help you stay updated on the latest developments in your field. Online Courses and Certifications: Invest in online courses and certifications to enhance your skills and knowledge. Platforms like Coursera, Udemy, and LinkedIn Learning offer a wide range of courses across various disciplines. Business Investments: The Right Step For Small Brands Businesses that are on the verge of thriving have to take every step carefully. Investing carefully is an excellent way to create wealth and construct a positive impact on the local community. Offering endless personalized services is something small businesses tend to do very often, which is why most users prefer them as compared to established firms. Small business owner investments can also offer a greater ROI than large brands. Moreover, the investor gets an opportunity to be highly involved in the decision-making processes related to the brand. Small business investors tend to be more vocal about the company and its decisions. Finally, small business investments might also be beneficial for the local community where their business exists. It is a great opportunity for hiring fresh talents. One of the most important things for a business investor is to put his investments in the right place. Conclusion: Smart investments are key to the long-term success of small businesses. By prioritizing investments in areas such as SEO, customer experience, automation, and professional development, you can position your business for growth and prosperity. Remember, investing wisely requires careful evaluation, research, and consideration of your business's unique needs. We hope you make informed decisions and watch your small business thrive in the dynamic marketplace after reading this comprehensive guide. Comment below your thoughts on this. Read Also: CRMDialer: A Zoho Alternative 6 Top CRM For Small Businesses In 2019 Cold Calling Script For Successful Sales Persons

Organizing an Event This Year? Here’s What You Need to Know.

Venues Need to Rethink Their Communication Strategy

Use Digital Tools to Make Everything Better

Practice Social Distancing When Planning Out the Seating

Food and Beverages – Basic Rules

Ticketing Alternatives

Your Thoughts?

The 7 Most Common Email Marketing Mistakes

7 Tips For Women To Succeed In Business

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Eco-Conscious Insights And Innovations From Emerging Trade Show Trends

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Organizing an Event This Year? Here’s What You Need to Know.

Venues Need to Rethink Their Communication Strategy

Use Digital Tools to Make Everything Better

Practice Social Distancing When Planning Out the Seating

Food and Beverages – Basic Rules

Ticketing Alternatives

Your Thoughts?

Share this Article

The 7 Most Common Email Marketing Mistakes

7 Tips For Women To Succeed In Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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