Cider Goes From Viral Sensation To Global Fashion Force With Gen Z Insights!

Published on: 06 December 2023 Last Updated on: 30 October 2024

In 2020, Yu Oppel co-founded Cider, a clothing brand with a modest marketing background. Fast forward three years, and Cider, having secured $140 million in funding, hit the spotlight when K-pop sensation Jennie from BLACKPINK wore a $16 floral top, turning it into a best-seller.

However, Cider Clothing isn’t relying solely on viral moments. The brand, shipping to 130+ countries, recently opened its first pop-up store in New York’s SoHo, marking its venture into brick-and-mortar. Chief Marketing Officer Yu Oppel emphasized the role of Gen Z employees in shaping the brand’s global marketing strategy.

Cider’s global approach extends beyond pop-ups, focusing on worldwide out-of-home advertising and fashion events. The brand has hosted over 20 events in cities like Los Angeles, New York, London, Berlin, and Mexico City, featuring games, DJs, and influencer collaborations.

Clare Thompson, Cider’s Global Head of Marketing, highlighted the brand’s authentic engagement with influencers, valuing their unique representation of the diverse Gen Z customer base.

In a recent music festival-themed campaign, Cider collaborated with NYC-based influencer Haley Kalil, leveraging her 3 million Instagram followers. The brand utilized digital content and city-wide posters, showcasing its dedication to diverse influencer partnerships.

Cider doesn’t just stop at traditional social media engagement. With 5 million Instagram followers, the brand maintains a public Discord server connecting with over 15,000 fans.

This tight-knit community provides valuable feedback and fosters a sense of belonging among consumers. Discord played a crucial role in the launch of Cider’s plus-size line, Curve, now constituting over 15% of the brand’s business.

Expanding its online presence, Cider sells through platforms like TikTok Shop in the UK and is venturing into the US market. The brand’s 600-strong team across 15 countries, many of whom are Gen Z, offers unique insights into regional cultures and trends, allowing Cider to tailor its approach.

As Cider’s New York City pop-up opens its doors, the brand eyes permanent stores in the US, marking another milestone in its journey from viral success to a global fashion force shaped by the pulse of Gen Z.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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10 Essential Tips for Preventing Railroad Crossing Accidents

Railroad crossings are designed to prevent accidents. The United States has over 200,000 miles of track, so drivers must know the potential hazards of these crossings. With the right safety precautions, you can avoid accidents on or near railroads. The National Highway Traffic Safety Administration reported 1,500 collisions between vehicles and trains in 2021, which injured and killed hundreds of individuals. Never race across the railroad tracks when there is an oncoming train. People must realize that the cost of speeding to beat a train can be extremely high. In this article, you will learn about tips on how to avoid railroad crossing accidents. Moreover, this article will describe how to implement those tips properly to ensure safety. Furthermore, you will learn about how to stay aware of railroads. Hence, to learn more, read on to the end of the article. Tips to Avoid Railroad Crossing Accidents Keep the following tips in mind when approaching a railway crossing: 1. Obey Warning Signs All railroad crossings have warning signs and signals. This helps to let drivers and pedestrians know they are approaching an area where trains may be present. Generally, you will find flashing red lights and gates in those areas. For instance, when the gate is coming down or is already down, you must stay away from the crossing. Basically, you need to ensure that you are at a safe distance. Also, don't try to drive around or through the gate. In short, obey all warning signals because they indicate a train is coming. 2. Look Both Ways Before crossing a street, everyone looks both ways to check whether a vehicle is coming or not. In fact, you must do the same when you drive through railroad crossings. Generally, trains go both ways on tracks. So, you must check both sides before continuing over the tracks. Moreover, you must take extra care when the visibility is low, such as at night or when the weather is bad. This way, you can prevent accidents. 3. 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How to Ensure Safety near a Railroad Crossing? The following are the steps you must follow if you want to ensure safety at a railroad crossing: Always expect trains to come on the railroad. Hence, when you cross the railroad, do it quickly or avoid it. This is because trains are fast and heavy. So you will not get enough time to react. If the light at the crossing is red and the gates are lowered, avoid crossing the railroad. Also, check for the flagman to look for signals. Look at both sides when you are crossing a railroad. Never assume that trains are coming from only one direction. After a train passes, wait for the signal to go green and the gates to go up fully. Then, you can cross the railroad. Railroad Crossing Safety: The Way Forward Every person must know the basics of railroad crossing safety, and accidents and fatalities can easily be avoided with this knowledge. 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Manish Rawat’s Zinmatt Is Making Learning Free And Accessible

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The Best Affordable Vlogging Cameras In 2023: Top Recommendations

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Cider Goes From Viral Sensation To Global Fashion Force With Gen Z Insights!

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

Leave a Reply

Popular

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