Cider Goes From Viral Sensation To Global Fashion Force With Gen Z Insights!

Published on: 06 December 2023 Last Updated on: 12 May 2026

In 2020, Yu Oppel co-founded Cider, a clothing brand with a modest marketing background. Fast forward three years, and Cider, having secured $140 million in funding, hit the spotlight when K-pop sensation Jennie from BLACKPINK wore a $16 floral top, turning it into a best-seller.

However, Cider Clothing isn't relying solely on viral moments. The brand, shipping to 130+ countries, recently opened its first pop-up store in New York's SoHo, marking its venture into brick-and-mortar. Chief Marketing Officer Yu Oppel emphasized the role of Gen Z employees in shaping the brand's global marketing strategy.

Cider's global approach extends beyond pop-ups, focusing on worldwide out-of-home advertising and fashion events. The brand has hosted over 20 events in cities like Los Angeles, New York, London, Berlin, and Mexico City, featuring games, DJs, and influencer collaborations.

Clare Thompson, Cider's Global Head of Marketing, highlighted the brand's authentic engagement with influencers, valuing their unique representation of the diverse Gen Z customer base.

In a recent music festival-themed campaign, Cider collaborated with NYC-based influencer Haley Kalil, leveraging her 3 million Instagram followers. The brand utilized digital content and city-wide posters, showcasing its dedication to diverse influencer partnerships.

Cider doesn't just stop at traditional social media engagement. With 5 million Instagram followers, the brand maintains a public Discord server connecting with over 15,000 fans.

This tight-knit community provides valuable feedback and fosters a sense of belonging among consumers. Discord played a crucial role in the launch of Cider's plus-size line, Curve, now constituting over 15% of the brand's business.

Expanding its online presence, Cider sells through platforms like TikTok Shop in the UK and is venturing into the US market. The brand's 600-strong team across 15 countries, many of whom are Gen Z, offers unique insights into regional cultures and trends, allowing Cider to tailor its approach.

As Cider's New York City pop-up opens its doors, the brand eyes permanent stores in the US, marking another milestone in its journey from viral success to a global fashion force shaped by the pulse of Gen Z.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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YouTube Premium Introduces International Price Hikes After Cracking Down Ad Blockers

YouTube Premium Raises International Prices Post Ad Blocker Crackdown

After the incident of disabling ad blockers, YouTube Premium has recently made headlines by implementing significant price increases for its services, impacting users in the US, Canada, and beyond. Last October, the YouTube Premium family plan experienced a substantial price hike in the US and Canada. Subsequently, in July of this year, the company raised the cost of its YouTube Premium individual plan by $2 for US customers, leaving international users unscathed. These changes were coupled with YouTube's experiments in delivering longer ads and combating ad-blockers, indirectly encouraging users to consider subscription options. https://twitter.com/BSTechOfficial/status/1719980194902213109?s=20 Fresh off the heels of YouTube's global crackdown on ad-blockers, the company has decided to elevate the prices of its Premium plans for international users. This decision has sparked reactions from YouTube Premium and YouTube Music Premium subscribers in various countries, including Germany, Australia, and others, who have received emails notifying them of significant price increases. These new rates are set to take effect on November 1, impacting individual, family, and student plans. In Australia, where the YouTube Premium subscription was previously priced at AU$12 per month, a notable AU$5 increase will bring the monthly cost to AU$17. The family plan, too, is witnessing an increase, rising from AU$23 to AU$33 per month. However, for those on grandfathered plans, the price hike is even steeper, climbing from AU$18 to AU$33 monthly, constituting an 83% surge. YouTube acknowledges the impact of these changes, noting in its email that this marks the first price increase for the service in Australia and that such decisions are not made lightly. Long-term subscribers will experience a higher subscription cost from April 2024, with an additional three months at the existing rate as a token of appreciation for their loyalty. Meanwhile, in Germany, YouTube Premium will see a €1 increase, rising from €12 to €13 per month, while the family plan undergoes a more substantial €6 rise, reaching €24 monthly. New users will experience these changes immediately while existing subscribers will witness the new pricing after 30 days from their next billing cycle. Reports from 9to5Google indicate that price hikes are also impacting YouTube Premium users in Austria, Chile, Poland, and Turkey, suggesting that YouTube may roll out similar price increases in other key international markets in the near future Read More About: WhatsApp Is Testing Pinning Feature With Specific Timeframe Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion Elon Musk To Introduce New Products That Will Challenge YouTube And LinkedIn

Is Walmart Open On Thanksgiving? Here Is A List Of What’s Open

Prepare for Thanksgiving with this quick guide on what's open and closed this holiday. Whether you're in need of last-minute groceries, planning to grab a quick bite, or thinking about some holiday shopping, here's what you need to know. Some major players like Costco and Target are taking a break on Thursday, but fear not – options abound. Kroger and Big Lots keep their doors open, although some have reduced hours. According to industry experts, this shift reflects changing consumer habits and a nod to employee well-being. Walmart is giving its associates a break, with all stores closed on Thanksgiving. Similarly, Target and Ross are following suit, keeping their doors shut this year on the holiday. https://twitter.com/USATODAYmoney/status/1727077184932655409?s=20 Costco and Sam's Club won't be luring shoppers in on Thanksgiving either. Meanwhile, Home Depot and Lowe's are also taking a pause. Ace Hardware stores, being independently owned, have varying hours, but many will join the Thanksgiving closure trend, according to the company. Most CVS stores keep regular hours for those needing some pharmacy items, and the same is true for Walmart Pharmacy. But it's wise to check for local variations. For the first time in its history, Walgreens is closing most locations on Thanksgiving, with 24-hour stores being the exception. Remember, the U.S. Postal Service won't deliver mail on Thursday, but fear not – normal operations resume on Friday. UPS and FedEx stores are also closed on Thanksgiving, and no packages will arrive to you on Thursday. Operations return to normal on Friday for both. If you're in banking mode, major banks like Wells Fargo, Bank of America, Capital One, Citibank, PNC, and Truist are closing their branches on Thanksgiving. However, Friday sees them back in business as usual. Stay informed by checking your local store or restaurant online before heading out – hours and closures can vary. Thanksgiving is a time to give thanks, and knowing what's open and closed makes planning your day a breeze. Enjoy your Thanksgiving! Read More About: How To Cancel Walmart Plus? – Step By Step Guide Walmart Deals On Black Friday: Apple Watch, PS5, And More

10 Essential Tips for Preventing Railroad Crossing Accidents

Railroad crossings are designed to prevent accidents. The United States has over 200,000 miles of track, so drivers must know the potential hazards of these crossings. With the right safety precautions, you can avoid accidents on or near railroads. The National Highway Traffic Safety Administration reported 1,500 collisions between vehicles and trains in 2021, which injured and killed hundreds of individuals. Never race across the railroad tracks when there is an oncoming train. People must realize that the cost of speeding to beat a train can be extremely high. In this article, you will learn about tips on how to avoid railroad crossing accidents. Moreover, this article will describe how to implement those tips properly to ensure safety. Furthermore, you will learn about how to stay aware of railroads. Hence, to learn more, read on to the end of the article. Tips to Avoid Railroad Crossing Accidents Keep the following tips in mind when approaching a railway crossing: 1. Obey Warning Signs All railroad crossings have warning signs and signals. This helps to let drivers and pedestrians know they are approaching an area where trains may be present. Generally, you will find flashing red lights and gates in those areas. For instance, when the gate is coming down or is already down, you must stay away from the crossing. Basically, you need to ensure that you are at a safe distance. Also, don't try to drive around or through the gate. In short, obey all warning signals because they indicate a train is coming. 2. Look Both Ways Before crossing a street, everyone looks both ways to check whether a vehicle is coming or not. In fact, you must do the same when you drive through railroad crossings. Generally, trains go both ways on tracks. So, you must check both sides before continuing over the tracks. Moreover, you must take extra care when the visibility is low, such as at night or when the weather is bad. This way, you can prevent accidents. 3. Never Stop a Car on the Tracks or Try to Move It Away When you are passing through railroad tracks, you must never stop on them. However, if your car accidentally stalls, get out of it as quickly as possible and move away from the vehicle. Also, you must avoid pushing the car to try to move it. Generally, a train cannot stop quickly since it is really heavy. Also, the engineer controlling the train will not know that a vehicle is in its path until it is too late to take action. 4. Avoid Walking on Railroad Tracks It is illegal for pedestrians to walk on railroad tracks. Moreover, it is extremely dangerous to do so. Hence, you must always walk through pedestrian crossing areas and obey warning signals. Additionally, railroad tracks are often slippery, and the surface isn't even, increasing the likelihood of pedestrians falling. They may not be able to get out of the path of a train quickly if they fall. 5. Remain Behind Crossing Gates Driving around a crossing gate may be tempting, especially when a train is not visible. Avoid doing so, as the crossing gate is a safety measure designed to keep people from harm. However, if you really need to cross, wait for the gate to rise and then proceed across the tracks. This way, you can ensure safety. 6. Stay a Safe Distance From the Tracks Always stay a safe distance from the tracks. For instance, many cars can be between the engine and the caboose. Hence, you must never drive or walk close to the tracks. 7. Don't Assume a Train Will Stop Trains aren't required to stop at railroad crossings, so drivers cannot assume they will. Obey the warning signals and wait patiently until the train stops. Basically, trains are heavy and fast. Hence, they need a lot of track to stop. Therefore, you must provide trains with the right of way to avoid a big accident. 8. Pay Attention to Your Surroundings Also, be aware of your surroundings when you approach a railroad crossing. Moreover, you must look for anything unusual or suspicious. Also, point out to authorities if you see something out of place. For instance, if you find out something that doesn't belong on the tracks, you must report it to the appropriate authorities. 9. Maintain Vehicles You must maintain your vehicles to reduce the risk of your car stalling on the tracks. However, if the car still stalls, exit the vehicle immediately. Then, move to a safe distance from the tracks to avoid being hit by debris if a train collides with it. 10. Train Children to Be Aware of Railroad Crossings Teach children railroad safety from a young age. Tell them about the dangers of playing on or around railroad tracks. Have them learn the warning signals and what they mean to keep them safe. Hence, you can ensure their safety when they somehow come near a railroad crossing. How to Ensure Safety near a Railroad Crossing? The following are the steps you must follow if you want to ensure safety at a railroad crossing: Always expect trains to come on the railroad. Hence, when you cross the railroad, do it quickly or avoid it. This is because trains are fast and heavy. So you will not get enough time to react. If the light at the crossing is red and the gates are lowered, avoid crossing the railroad. Also, check for the flagman to look for signals. Look at both sides when you are crossing a railroad. Never assume that trains are coming from only one direction. After a train passes, wait for the signal to go green and the gates to go up fully. Then, you can cross the railroad. Railroad Crossing Safety: The Way Forward Every person must know the basics of railroad crossing safety, and accidents and fatalities can easily be avoided with this knowledge. Learn more today to protect yourself and your loved ones from accidents and injuries, as health is one of the most important things a person can have. Do you have more suggestions on how to avoid railroad crossing accidents? Please share your ideas and opinions in the comments below. Read More: 5 Things To Do Immediately After You Get Into A Car Accident What to Do When You’re Involved in a Car Accident in Albany Can You File A Claim In A Single Car Accident?

Cider Goes From Viral Sensation To Global Fashion Force With Gen Z Insights!

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

Leave a Reply

Popular

Follow Us

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