Cider Goes From Viral Sensation To Global Fashion Force With Gen Z Insights!

Published on: 06 December 2023 Last Updated on: 12 May 2026

In 2020, Yu Oppel co-founded Cider, a clothing brand with a modest marketing background. Fast forward three years, and Cider, having secured $140 million in funding, hit the spotlight when K-pop sensation Jennie from BLACKPINK wore a $16 floral top, turning it into a best-seller.

However, Cider Clothing isn't relying solely on viral moments. The brand, shipping to 130+ countries, recently opened its first pop-up store in New York's SoHo, marking its venture into brick-and-mortar. Chief Marketing Officer Yu Oppel emphasized the role of Gen Z employees in shaping the brand's global marketing strategy.

Cider's global approach extends beyond pop-ups, focusing on worldwide out-of-home advertising and fashion events. The brand has hosted over 20 events in cities like Los Angeles, New York, London, Berlin, and Mexico City, featuring games, DJs, and influencer collaborations.

Clare Thompson, Cider's Global Head of Marketing, highlighted the brand's authentic engagement with influencers, valuing their unique representation of the diverse Gen Z customer base.

In a recent music festival-themed campaign, Cider collaborated with NYC-based influencer Haley Kalil, leveraging her 3 million Instagram followers. The brand utilized digital content and city-wide posters, showcasing its dedication to diverse influencer partnerships.

Cider doesn't just stop at traditional social media engagement. With 5 million Instagram followers, the brand maintains a public Discord server connecting with over 15,000 fans.

This tight-knit community provides valuable feedback and fosters a sense of belonging among consumers. Discord played a crucial role in the launch of Cider's plus-size line, Curve, now constituting over 15% of the brand's business.

Expanding its online presence, Cider sells through platforms like TikTok Shop in the UK and is venturing into the US market. The brand's 600-strong team across 15 countries, many of whom are Gen Z, offers unique insights into regional cultures and trends, allowing Cider to tailor its approach.

As Cider's New York City pop-up opens its doors, the brand eyes permanent stores in the US, marking another milestone in its journey from viral success to a global fashion force shaped by the pulse of Gen Z.

Learn More About:

Taylor Swift The 2023 Person Of The Year

Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

View all posts

Time Magazine Names Taylor Swift The 2023 Person Of The Year

Time Magazine has not wasted any time crowning Taylor Swift the Person of The Year for 2023. Global music icon Taylor Swift has been a news staple throughout the year. She is now all set to grace the red border periodical's cover girl, adding yet another feather to her hat. She keeps proving each time that she is not going out of style any time soon. Swift has been among the biggest musical acts around the world with her shrewd business acumen. She is seamlessly helming an entertainment empire that has collected $1 billion according to several estimates. Time editor Sam Lansky writes the piece. He said, "But this year, something shifted. To discuss her movements felt like discussing politics or the weather —a language spoken so widely it needed no context. She became the main character of the world." Swift has been performing to huge crowds in her ongoing Eras Tour which will be continuing next year with international dates in cities such as Paris, London and Tokyo. One company has estimated that her U.S. leg of the tour alone could generate nearly $5 billion in consumer spending. Additionally she has released a concert film called Taylor Swift: The Eras Tour which is a 3-hour IMAX movie culled from her Los Angeles performances that allows more fans to witness the show. The distributor, AMC theaters earned more than $250 million on the film as of late last month. Swift's sky-rocketing success both on and off screen will be to speak nothing of her personal life that has equally taken center stage. Her latest tryst with Kansas City Chiefs tight end Travis Kelce has been highlighted more than ever before. "When you say a relationship is public," Swift told Time, "that means I'm going to see him do what he loves, we're showing up for each other, other people are there and we don't care." Swift has also inspired a big boost in voter registration with a single post on Instagram, she also played a part in the Senate Judiciary Committee hearing on Ticketmaster's practices while making billboard history simultaneously. All in a year's work and it isn't even over yet. Learn More About: Taylor Swift Postpones Rio Concert Following Fan’s Death: Safety Concerns Taylor Swift Is Topping The Charts On The U.K. Board With ‘1989 (Taylor’s Version)

10 Essential Tips for Preventing Railroad Crossing Accidents

Railroad crossings are designed to prevent accidents. The United States has over 200,000 miles of track, so drivers must know the potential hazards of these crossings. With the right safety precautions, you can avoid accidents on or near railroads. The National Highway Traffic Safety Administration reported 1,500 collisions between vehicles and trains in 2021, which injured and killed hundreds of individuals. Never race across the railroad tracks when there is an oncoming train. People must realize that the cost of speeding to beat a train can be extremely high. In this article, you will learn about tips on how to avoid railroad crossing accidents. Moreover, this article will describe how to implement those tips properly to ensure safety. Furthermore, you will learn about how to stay aware of railroads. Hence, to learn more, read on to the end of the article. Tips to Avoid Railroad Crossing Accidents Keep the following tips in mind when approaching a railway crossing: 1. Obey Warning Signs All railroad crossings have warning signs and signals. This helps to let drivers and pedestrians know they are approaching an area where trains may be present. Generally, you will find flashing red lights and gates in those areas. For instance, when the gate is coming down or is already down, you must stay away from the crossing. Basically, you need to ensure that you are at a safe distance. Also, don't try to drive around or through the gate. In short, obey all warning signals because they indicate a train is coming. 2. Look Both Ways Before crossing a street, everyone looks both ways to check whether a vehicle is coming or not. In fact, you must do the same when you drive through railroad crossings. Generally, trains go both ways on tracks. So, you must check both sides before continuing over the tracks. Moreover, you must take extra care when the visibility is low, such as at night or when the weather is bad. This way, you can prevent accidents. 3. Never Stop a Car on the Tracks or Try to Move It Away When you are passing through railroad tracks, you must never stop on them. However, if your car accidentally stalls, get out of it as quickly as possible and move away from the vehicle. Also, you must avoid pushing the car to try to move it. Generally, a train cannot stop quickly since it is really heavy. Also, the engineer controlling the train will not know that a vehicle is in its path until it is too late to take action. 4. Avoid Walking on Railroad Tracks It is illegal for pedestrians to walk on railroad tracks. Moreover, it is extremely dangerous to do so. Hence, you must always walk through pedestrian crossing areas and obey warning signals. Additionally, railroad tracks are often slippery, and the surface isn't even, increasing the likelihood of pedestrians falling. They may not be able to get out of the path of a train quickly if they fall. 5. Remain Behind Crossing Gates Driving around a crossing gate may be tempting, especially when a train is not visible. Avoid doing so, as the crossing gate is a safety measure designed to keep people from harm. However, if you really need to cross, wait for the gate to rise and then proceed across the tracks. This way, you can ensure safety. 6. Stay a Safe Distance From the Tracks Always stay a safe distance from the tracks. For instance, many cars can be between the engine and the caboose. Hence, you must never drive or walk close to the tracks. 7. Don't Assume a Train Will Stop Trains aren't required to stop at railroad crossings, so drivers cannot assume they will. Obey the warning signals and wait patiently until the train stops. Basically, trains are heavy and fast. Hence, they need a lot of track to stop. Therefore, you must provide trains with the right of way to avoid a big accident. 8. Pay Attention to Your Surroundings Also, be aware of your surroundings when you approach a railroad crossing. Moreover, you must look for anything unusual or suspicious. Also, point out to authorities if you see something out of place. For instance, if you find out something that doesn't belong on the tracks, you must report it to the appropriate authorities. 9. Maintain Vehicles You must maintain your vehicles to reduce the risk of your car stalling on the tracks. However, if the car still stalls, exit the vehicle immediately. Then, move to a safe distance from the tracks to avoid being hit by debris if a train collides with it. 10. Train Children to Be Aware of Railroad Crossings Teach children railroad safety from a young age. Tell them about the dangers of playing on or around railroad tracks. Have them learn the warning signals and what they mean to keep them safe. Hence, you can ensure their safety when they somehow come near a railroad crossing. How to Ensure Safety near a Railroad Crossing? The following are the steps you must follow if you want to ensure safety at a railroad crossing: Always expect trains to come on the railroad. Hence, when you cross the railroad, do it quickly or avoid it. This is because trains are fast and heavy. So you will not get enough time to react. If the light at the crossing is red and the gates are lowered, avoid crossing the railroad. Also, check for the flagman to look for signals. Look at both sides when you are crossing a railroad. Never assume that trains are coming from only one direction. After a train passes, wait for the signal to go green and the gates to go up fully. Then, you can cross the railroad. Railroad Crossing Safety: The Way Forward Every person must know the basics of railroad crossing safety, and accidents and fatalities can easily be avoided with this knowledge. Learn more today to protect yourself and your loved ones from accidents and injuries, as health is one of the most important things a person can have. Do you have more suggestions on how to avoid railroad crossing accidents? Please share your ideas and opinions in the comments below. Read More: 5 Things To Do Immediately After You Get Into A Car Accident What to Do When You’re Involved in a Car Accident in Albany Can You File A Claim In A Single Car Accident?

NBCUniversal BMW Canada, Pinterest And Soylent Are 2023 Finalists For Greater Good Awards

NBCUniversal BMW Canada, Pinterest & Soylent Finalists 2023

One of the top things that ruled this year’s Greater Good Nominations is sustainability. Companies have been shortlisted based on their efforts to create a better future. Corporations around the world are investing in areas that need awareness and development. Centralizing the causes they stand for, companies are making it their mission to stand by them through their line of business. Automaking giant BMW Canada has earned a nomination in the Sustainability category for their campaign supporting their new line of electric vehicles. BMW’s latest EV iX xDrive50 drove a campaign to raise awareness about the company’s strong commitment to environmental conservation. Being a leading electric vehicle maker BMW Canada joined hands with Media Experts and CBC to come up with a branded series of content highlighting the people behind green technology. They also managed to subtly integrate the iX xDrive50 into the campaign. The carmaker and media houses also worked with Sharethrough to fund carbon-offsetting ventures. Soylent has been nominated in the World Hunger category for their brand donations that are worth $2.4 million USD of their products in the fiscal year of 2022. They have donated to shelters, food banks, and other communities facing food shortages. Pinterest has been named in the Better Future category, which aims to recognize campaigns and initiatives supporting the long-term future by sponsoring areas of science, technology, environment, and security. As part of their support for environmental causes, they provided advertising credits to increase the traffic on climate change content on the platform. In the Social Justice category, NBCUniversal is one of the nominees for the Plan Your Vote campaign that they carried out during the 2020 pandemic. It returned again in 2022 to help Americans move through the changes in voting rules. Microsoft Teams used the entire Comcast NBCUniversal ecosystem, adding a bilingual marketing campaign to reach a larger audience. This marketing campaign brought in 764 million impressions on all the platforms of Comcast NBCUniversal in 2022. It also earned an estimated media value of above $3 million USD. Learn More About: YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets Yellow Metal Is Expected To Be At A Range-Bound With A Minimal Bearish Bias

Cider Goes From Viral Sensation To Global Fashion Force With Gen Z Insights!

NFL’s Roger Goodell Praises Las Vegas Transformation

Time Magazine Names Taylor Swift The 2023 Person Of The Year

Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

Why Are Online Transactions Convenient?

Follow Us

Recent

Fire Safety Fundamentals: What Is The First Step For Both Loading And Unloading A Firearm?

A Professional’s Guide To Financial Freedom: How To Make Extra Income While Working Full-Time

No Shortcuts, No Problem: How Do You Open a Program When There Are No Icons on the Desktop?

5 Ways To Reduce Distractions In A Busy Office

Related

Time Magazine Names Taylor Swift The 2023 Person Of The Year

10 Essential Tips for Preventing Railroad Crossing Accidents

NBCUniversal BMW Canada, Pinterest & Soylent Finalists 2023

Cider Goes From Viral Sensation To Global Fashion Force With Gen Z Insights!

Share this Article

NFL’s Roger Goodell Praises Las Vegas Transformation

Time Magazine Names Taylor Swift The 2023 Person Of The Year

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

Leave a Reply

Popular

Follow Us

Recent

Related