As company culture is changing across US workplaces, potential employees are being more choosy about the things they’re looking for from an employer. Employees needs are different today, and so are the benefits people are looking for. To attract top talent, you’ll want to offer a strong benefits package with benefits employees are actually looking for. Recruiters are working harder to find top talent by helping companies create more attractive benefits offerings.
Benefits Offerings Should Change With the Times
In a recent survey by GlassDoor, approximately 60% of those asked said they strongly consider benefits and perks before accepting a job offer. A full 80% said they would prefer better benefits over a bump in pay and feel valued when employers offer good benefits. Job seekers are looking for a robust benefits package, that includes at least some of these.
Benefits that Employees Actually Look For:
Flexible Work Schedule:
This might mean the ability to work from home or adjust your work schedule on occasion. The goal is for employees to achieve a better work-life balance, especially those with children. Companies like Netflix are leading the industry in employee flexibility, giving workers autonomy to create a schedule that works for them, while still being productive. It may mean that parents of young children come in earlier than their co-workers and leave earlier to pick their kids up. This flexibility also allows for self-care and a sense of independence and helps companies attract and retain top talent.
Good Health Benefits:
Employees are not interested in bare-bones, fall down and break something insurance policies or those with high deductibles. More businesses are listening and offering more benefit-rich insurance, with the option for Flexible Spending Accounts or a wider variety of plans to choose from. Employers can also opt to cover a portion of employee’s coverage as a benefit. Health insurance may be the most expensive perk that you can offer employees, but it is one of the most important.
Better Vacation Time:
Employees want to be able to take time off as needed. Americans are notoriously bad at using vacation days and leave $224 billion dollars in vacation time behind annually. More companies are beginning to adopt open, or unlimited, vacation policies. This can be a win-win for both employers and workers, saving an average of $1,898 per employee annually. Companies save time and money by no longer having to track employee vacation or having to pay out unused vacation days. Employees benefit by taking days as they need them, delivering more flexibility and autonomy. It sends a message to employees that the company trusts them to make their own decisions, so long as their work is not affected.
Things like paying for parking, offering tuition assistance or a free gym membership also rank high on the list for employees. Small gestures like free snacks go a long way with employees, making them feel valued. If you aren’t working hard to create meaningful personal connections with your employees, you are making a mistake. Showing genuine interest in them, and their families if applicable, goes a long way.
By offering meaningful benefits for your employees, you’ll boost morale, and retain a better workforce.
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