Category: Education
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Top 5 Tips for Dealing with Web Marketers
Getting along with a web marketer is about as easy as negotiating your client’s settlement over a picnic outside the courthouse. Some people are that easy to work with, but they’re about as common as an 8-1 ruling in the Supreme Court. [caption id="" align="aligncenter" width="800"] image credit:localang.com[/caption] For lawyers, web marketing is what the French call a devoir — a “have to.” Most of us would rather wash our hands of it. After all, we went for a JD, not an MBA or a marketing degree. We have a whole desk full of case files and ethical obligations demanding our time. Marketing is hitching for a spot in the backseat, at best. But the Web is where the clients are. Internet marketers are the new rainmakers. We need them to keep the soil moist, so to speak. In today’s marketplace, Google is the ground from which law firms grow. The trick is to find a marketing firm that can get the job done at the right price… while keeping our blood pressure below the call-an-ambulance level. That’s easier said than done, but here’s some advice. Five Commandments for Keeping the Peace with a Web Marketer 1. Slow and Steady You know what they say — it wins the race. SEO is not an impatient person’s game. Top 10 search results are not achieved overnight. Sure, you might see a blip here and there, but if you’re looking for instant gratification, you’re searching in vain. Think of it as the stock market. You’re investing for long-term gain. 2. Micromanagement is a killer: Attempting to micromanage your marketing will put you and your marketer in that blood pressure danger zone. You’re the lawyer. They’re the web gurus. You each have jobs to do, so stick to those. It’ll do wonders for the relationship. 3. Know what you’re paying for: Legal web marketing isn’t exactly inexpensive. Like most things in life, you get what you pay for. Just know what you’re paying for. A good marketing firm will offer itemized transparency for their services, and that’ll keep you from feeling resentful about any “phantom charges.” 4. Don’t get emotional: This isn’t “Dr. Phil.” Your relationship with your web marketer means everything, but that relationship should be built on performance, dependability, and communication — not personality. Trust is important, and it takes time, but you should assess the firm’s effectiveness in the services they provide, not the extent to which you “like” them as people. Oh, and the Golden Rule applies here too — treat your marketers with the courtesy and respect you expect from them. 5. Work with good people This is especially important in the legal arena. So much of web marketing is content-based; but as attorneys, we have to be careful about whom we allow writing about the law on our behalf. Stick with experienced and highly credentialed marketers, preferably those who are able to have your content written by licensed attorneys. The State Bar will thank you for it (in the form of zero discipline for marketing blunders). Here again, you get what you pay for. Need Web Marketing Advice for Attorneys? Ask. As the old saying goes, you don’t know what you don’t know. If you need web marketing advice for attorneys, ask around. Maybe some of your law school friends practicing in other jurisdictions can share their experiences. A simple conversation can shed real insight. You might be surprised by how much you’ll learn from the web marketers themselves. Ask them to educate you. Most are more than willing to elaborate on their history, their best practices, and their approach to client management. Working with web marketers isn’t always easy, but take these tips to heart and you’ll see long-term success (instead of simply seeing red). Kaplan Lawyers PC is a New York City personal injury law firm that helps victims of personal injury and their families in Bronx, Queens, and Kings Counties, as well as all of New York City.
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Emotional Development: A crucial element to child
Emotion is an integral part of the psychological formation. It determines growth and development in any child that reinforce the overall progress and character formation of the child. Development of emotion constitutes the experiences of the child that transform the understanding from the nascent stage to adolescent. It also comprises of the child's understanding and development of aspects such as imagination and expressions. The changes in behavior and the approaches to life and learning are also factors related to the emotional development of children. Interaction plays a major role in emotional development of a child. The progress and change in behavior are only possible when the child interacts with the surroundings and society. The close circle of a child comprising of parents, family members, friends, and even teachers are important factors that reinforce emotional development. Isolation of a child hampers this growth and hence a child should be exposed to others in the society as far as possible. Cognitive and neural development of the child is linked to cultural and social influences. Emotional development and social development occur side by side. These two facets are interlinked and interdependent on each other. Social development can be ensured through increased interaction of a child with caregivers, parents and other people in their circle. The circle, one the other hand, should grow with the growth of the child and hence increasing interaction and communication with the society. The inception of emotion in a child has been a subject of long discussion and speculation. A number of reflexive behaviors such as crying and smiling occur at a much early age. Among these, crying can be considered as a strong emotional response of a child. Pleasure, fear, anger, and interest are some early emotional traits in children that initiates within six months of their birth. It is observed that most of the times negative emotions follow the development of positive emotions. The emotions such as pride and recognition develop at the later stages of the child's growth. The school and other social organizations play a crucial role in these. Children at any residential school are more exposed to social life that supports faster emotional development and hence maturity. At the early schools, age children develop a strong sense of independence. Another characteristic is the growth of defiance. The physical development of a child such as the capability to run and climb supports the emotional development at this age. They develop social skills to interact and the skill to understand others at school and other collective environments. Schools play a vital role in the emotional development of a child; hence, they are responsible to offer the environment that supports growth positively. Read More: Cheapest Drone For Your Children Free Summer Activities For Kids In North Wales Upcoming Educational Trends In 2017
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