As an insurance agent, part of your job is to make sure that your agency is visible online.
Why Utilize Social Media?
Social media is a powerful marketing tool that can help you reach a larger audience. In fact, according to Statista, as of July 2019, there are 3.48 billion active social media users worldwide. This number is only expected to grow in the coming years.
Creating great social media content can also increase your click-through rate (CTR). This is the number of times people see your content and then click on it. A higher CTR can lead to more traffic to your website and, ultimately, more customers.
So, how can you create amazing social media content?
Here are ten tips:
1. Keep It Short And Sweet
Make sure your meta descriptions are no longer than 155 characters. This may seem daunting, but distilling your message’s essence down to its most essential components will make it easier for potential customers to understand what you’re offering. Plus, you want to leave some room for keywords.
2. Use Active Voice
Write in an active voice so that your sentences pack a punch. For example, “We offer insurance services that will save you money” sounds much better than “Insurance services are offered that will save money.”
3. Use Keywords Thoughtfully
Keywords are essential for helping potential customers find your content, but stuffing your content full of them will do more harm than good. Use keywords sparingly and ensure they’re strategic- choose words you think potential customers will actually be searching for.
4. Focus On Benefits
What can you offer potential customers that other agencies can’t? Whether it’s lower rates, better coverage, or more personalized service, make sure your content focuses on the unique benefits of working with your agency.
5. Be Consistent
Make sure your branding is consistent across all social media platforms. Use the same profile picture and cover photo, and make sure the language you use in your descriptions is similar from platform to platform. This way, potential customers will instantly recognize your content no matter where they see it.
This one should go without saying, but always proofread your content before you hit publish! A few typos here and there might not seem like a big deal, but they can quickly erode trust with potential clients.
7. Have A Call To Action
Always end with a call to action so that potential clients know the next step. Something as simple as “Learn more about our insurance services today!” can go a long way in boosting inquiry and conversion rates.
8. Stay Up To Date
SEO is always changing, so ensure you stay updated on the latest trends and best practices. That way, you can be confident that you’re using the most effective strategies possible to reach potential clients through social media channels.
9. Track Results
Finally, don’t forget to track the results of your efforts! Pay attention to metrics like click-through and conversion rates so you can fine-tune your strategy over time and continue seeing results.
10. Write For Humans, Not Robots
It’s important to remember that your title and meta description are meant to entice real people to click on your link, not just algorithms. So while it’s important to use keywords, don’t sacrifice readability for the sake of keywords—aim for a balance of both.
Write persuasive copy that speaks to your target audience and compels them to want to learn more about what you have to offer.
As you can see, there are a number of things you can do to create amazing social media content for your insurance agency.
By following the tips we’ve outlined, you’ll be able to write informative and persuasive descriptions, which will help increase your visibility online and attract potential customers.
Keep in mind that SEO is always changing, so it’s important to stay up-to-date on the latest trends and best practices.
And most importantly, remember to track the results of your efforts so you can continue seeing positive ROI. Are there any other tips you would add to this list? Let us know in the comments below!