Customer Service Gripes Revealed In New Survey

by

Business

Published on: 28 November 2020 Last Updated on: 12 September 2024
Customer Service
  • Are you an eCommerce business looking to address the problem of abandoned carts on your platform?
  • Do you know how you can ensure that more people close the sales and move cart items into final purchases?
  • Have you tried using some strategies like offering coupons and discounts to sweeten the deal?
According to a new and very important study made by Feefo, it has been found that there are more than 79% of customers abandoning their carts and not closing purchases on e-commerce platforms. The question, which many eCommerce-based companies are asking is- how can I change this? In this article, we speak to leading digital marketing specialists and ask them about the various strategies, which can be used to ensure that the items are moved from the cart into the final purchase.

Why Consumers leave Items in the Cart According to the Feefo Study?

The survey is very important to read and understand if you want to improve the sales and revenue generation for your e-commerce business. According to Feefo, most consumers leave items in the cart because of one specific reason- High Prices! In most cases, the prices displayed on the product pages are exclusive of additional costs like taxes, shipping charges, and in some very weird cases, packaging! According to the study, it is time for eCommerce businesses to start becoming honest and transparent in showcasing prices to the consumers on the product page itself. This may remove the entire magnet strategy of-
  • lower pricing,
  • moving to the cart
  • seeing the higher pricing
  • however emotional investments and time
  • ending up with the purchase
Ecommerce businesses need to realize that digital audiences have started to move beyond just baits and value transparency on digital platforms. The study pointed out specifically to High Shipping Costs as the primary impediment to abandoned carts. Taxes too are something, which most of us take into consideration. However, additional shipping expenditures are still not acceptable to the vast majority.

How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue?

According to business experts at the best-performing sites, the need of the hour is to help customers at this stage with a small incentive. In other words, customers are already through 80% of the things a business needs to close a sale. At the cart stage, what you need is a small push, which can be offered by brands to the customers. Not only will this result in the final sales happening, but it will also boost the image of the brand in the eyes of the customer in a positive fashion.

Some of the best businesses go for the following strategies-

  1. Using promotional codes for both new and existing customers.
  2. Taking away the Shipping Charges for customers and showing the discounted price.
  3. Creating personalized packaging and offering incentives to buy.
  4. Having multiple shipping vendors on the business and comparing prices.
  5. Rewarding the customer in other ways (social media shout outs).

Why Building Positive Business Relationships matter for Ecommerce Businesses?

Building a positive brand and making the customer feel special is critical for the success of your e-commerce business. This means that e-commerce businesses need to invest in their communication. In-app messages, email newsletters, WhatsApp communications, etc. are good ways to ensure that you are always having an open channel of communication. By valuing your existing customers, you will be able to win repeat purchases for your business. Your existing customers can also spread a positive word about your brand to their family and friends, leading to more sales and revenues. However, taking care of the costs is the number one thing, eCommerce businesses should look to address at all costs. If eCommerce businesses are able to bring their operational costs down, they will be able to further incentivize sales. You can view the Full Study and Report of the excellent Feefo Study below: Source: www.feefo.com  
How do consumers think and behave across the purchase journey? [Infographic]
 
In-Company Training

PREVIOUS POST

Why In-Company Training Results in Better Employees
Zoho Alternative

NEXT POST

Top 10 Zoho Alternatives in 2020 For Your Business To Adopt
author-img

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Popular

Creating A Startup Idea

Technologies For Creating A Startup Idea

20 Feb 2023

How to Download Facebook Videos

How to Download Facebook Videos on Android?

07 Feb 2019

Ecommerce Web Design

7 Rules of Effective Ecommerce Web Design

28 Jan 2021

Convenient Online Transactions

Why Are Online Transactions Convenient?

07 Dec 2023

Badge Follow us on Google

Follow Us

Recent

SEO Strategies for Nationwide business

How Growing Businesses Can Use SEO To Reach Customers Across The Country

10 Jul 2026

Short Form Video Production

Short-Form Video Production: Turning Reels And Shorts Into Sales

10 Jul 2026

lack xovfullmins chemical

Is Lack Xovfullmins Chemical Harmful? Risks, Myths And Best Practices Listed

09 Jul 2026

Focused SEO Partners For eCommerce Brands

Best Performance-Focused SEO Partners For eCommerce Brands In Australia

09 Jul 2026

Related

Lifting Gantry
Business

Choosing The Best Lifting Gantry For Your Factory Needs

If you are working in a factory or the construction business, having the proper equipment is key to the efficiency of the business and the safety of your employees. Not only will having the right lifting equipment help you with the speed of your daily tasks, but it will help keep yourself and your workers safe. Just think about it - if you are taking your workers lifting heavy objects repeatedly, there is a higher chance of injury to their muscles, repetitive joint injuries, accident possibilities, and physical stress. Not to mention, some loads are just too heavy for workers to carry and lift off of the ground - if you find that you are having trouble completing your daily tasks in a factory due to the inability to lift heavy items, then you might find it beneficial to use a lifting gantry. But how can you choose the best lifting gantry for factories? What is the best lifting gantry to lift heavy objects from your factory? By understanding the different types of lifting gantries, how you can choose the best one, and the different characteristics of lifting gantries, you can choose the top option for your factory. Let's see more information about what a lifting gantry is, why you need one, and how to choose! Need help with your factory? Use a lifting gantry to lift heavy objects! If you are new to the factory or construction world, then finding out how to choose the best lifting gantry is key to being able to safely and effectively complete your daily factory tasks. Portable lifting gantry (adjustable) - If you need to move the lifting gantry between various spots in your factory, using an adjustable lifting gantry is an absolute must! If you are using your portable lifting gantry in a workshop, factory, or business and you frequently need to lift heavy objects in multiple places, then using the adjustable lifting gantry is a must. Use the adjustable lifting gantry to change the height so you can accommodate various shapes and weights of objects! Adjustable lifting gantry with a thicker beam - If you are looking to lift heavier objects and need a less portable lifting gantry, using one that has a thicker middle beam is a must to lift weights that are between 120kg and 175kg. Using the stronger aluminum lifting gantry is the best way that you can avoid using multiple workers in your business to lift excessively heavy objects. External trolley - Another way that you can choose the lifting gantry for your needs is to be able to accessorize and customize the gantry. For some factories, you might need to use an external trolley to work in tandem with your aluminum lifting gantry to add extra versatility, movability, and transportability. Parking jacks - Another accessory that you can use with your lifting gantry is parking jacks - these stabilizers are ideal for helping keep your loads steady and avoid any mishaps. Bigger gantry cranes Another option you can consider using for your factory is a bigger gantry crane. Although these are typically used in a shipyard and outdoor spaces, if you have a big factory you can use the oversized gantry cranes to lift heavy and unwieldy objects, like big shipping containers and multi-ton objects. Full gantry crane - If you need to use a gantry crane to lift extremely heavy objects, consider using a full gantry crane to lift ships, big pieces of equipment, and heavy objects that cannot be moved with portable lifting gantries. Some of the biggest gantry cranes are as long as 140 meters! Rubber tired gantry crane - Smaller gantry cranes are another option for smaller factories that still need to lift heavy objects in outdoor spaces, such as containers and big pieces of equipment. Typically, you'll find that small rubber tire gantry cranes are straddle cranes that can effectively lift containers with ease. Portable gantry crane - As we mentioned before, portable gantry cranes are usually the best idea for those who are running factories. These portable gantry cranes are used to move small items that are usually less than 10 tons in weight. Used frequently in the construction and machinery businesses, you will find that using a portable gantry crane is the best way that you can lift heavy objects with the added versatility of being portable and customizable Benefits of lifting gantry So why should you use a lifting gantry crane for your business? There are many reasons why it will help your effectiveness, flexibility, and safety in the workplace. Mobility - Lifting gantries are more movable and contain more flexibility than other options. Instead of being stuck in one place where you cannot move the loads, or being tied down in one location, the flexible moving gantry lets you wheel the apparatus around your factory. This way, you can lift various objects between locations without having to worry about the safety of your workers or other equipment Capacity - The majority of mobile lifting gantries are very sturdy and durable. Typically, you will find that the lifting gantry options that are used for factories can lift up to 5 tons with ease. If you need stronger lifting gantries for your factory, consider using a full gantry crane for your outdoor spaces. Custom height and accessories - The last reason that you should consider using a lifting gantry for your factory is that you can customize the height of the gantry to work with various shapes of boats that you are lifting. Not to mention, you can add accessories to make your lifting gantry more versatile, easier to maneuver, and more stable. Conclusion Are you working in the faucet or construction industry? If so, using a construction lifting gantry crane is ideal to be able to lift heavy loads, keep your workers safe, and increase the flexibility of your workplace. By having portable lifting gantries, you can lift heavy objects between locations in your factory without worrying about the safety and health of your employees - not to mention, you will increase the efficiency and productivity of your workplace! Read Also: How To Operate A High Lift Jack Safely And Effectively All You Must Know About Construction Business Management Software 5 Ways Construction Businesses Can Gain New Clients Having Business in Foreigner Country, Advantages and Disadvantages Commercial Construction After COVID-19: How Developers Can Adapt

READ MOREDetails
Impactful Webinars
Business

Webinar Wonders: Choosing The Right Solutions For Impactful Webinars

In today's digital world, webinars have become powerful tools for businesses and individuals. With the ability to reach a global audience, webinars offer an efficient and impactful way to educate, engage, and influence audiences of all kinds. However, choosing the right webinar solutions that deliver exceptional results can take time and effort amidst the ever-growing number of available options. Whether you are a seasoned professional or just starting your webinar journey, this comprehensive guide aims to equip you with valuable insights on making informed decisions that will leave a lasting impact on your target audience. Evaluating Webinar Platforms When evaluating webinar platforms, there are several key factors to consider. First and foremost, assessing the platform's user interface and ease of use is essential. A professional and intuitive interface ensures that presenters and attendees can navigate the webinar smoothly without technical difficulties. Look for features such as customizable layouts, easy access to recordings, and interactive tools like polls or chat functions. Another crucial aspect to evaluate is the platform's scalability. Consider whether the platform can support your desired number of attendees, especially if you anticipate hosting large-scale webinars with hundreds or thousands of participants. Furthermore, assess whether the platform has robust security measures, such as password protection or encryption, to safeguard sensitive information shared during the webinar. Remember to assess the technical capabilities of each platform. Look for features like HD video streaming quality, screen sharing options, integration with other software applications (such as CRM systems), and compatibility across different devices and operating systems. Considering all these factors will help ensure that you select a webinar platform that meets your specific needs while delivering impactful results. Enhancing Audience Engagement in Webinars Enhancing audience engagement in webinars is crucial to ensure that attendees remain attentive, interested, and actively participate throughout the session. One effective way to improve engagement is by incorporating interactive features such as polls, quizzes, and chats. These features allow audience members to interact with the presenter and other participants, fostering a sense of community and making the webinar more dynamic. Another critical factor in enhancing audience engagement is choosing a webinar platform that enables seamless integration with social media platforms. This allows attendees to share their experiences and key takeaways from the webinar on their social media channels, generating buzz and extending the event's reach beyond its initial audience. Utilizing storytelling techniques can significantly enhance audience engagement in webinars. Presenters who can effectively weave stories into their presentations capture attention and create an emotional connection with their audience. By presenting information in a narrative format rather than simply listing facts or statistics, presenters can make content more relatable and memorable for attendees. Measuring the Success of Your Webinars Attendance rate is a fundamental metric that measures the number of registrants who attended the webinar. A high attendance rate indicates a strong interest in the topic and suggests that your promotional efforts were effective. It also provides insight into how well you have reached your target audience. Engagement level is another critical metric to measure webinar success. This includes tracking audience participation through polls, surveys, and chat functionality. Higher engagement levels indicate that attendees found the content valuable and actively participated in the discussion. Conversion rate evaluates how successful a webinar was in achieving its intended goal - generating leads or driving sales. One can determine if the desired outcomes were achieved by tracking conversions from registrations or downloads to actual actions taken by attendees after the webinar (such as purchasing a product or signing up for further information). Read Also: Unlocking Success: Business Management Diploma Best Practices Strategies To Implement To Reduce Risk When Trading Forex Everything You Need To Know About YouTube Live In 2023

READ MOREDetails
Master Data Management
Business

How Can Master Data Management Help Your Business?

We have already stepped into the digital era. And when we are talking about the digital era, we are talking about all the digital information audiences consume every day, and all the data companies collect daily. All these data fall under an umbrella term, Master Data. Over the last couple of years, companies had a hard time managing all the data effectively. As most companies are taking the digital approach to engaging with their audiences, data has become the only source of information to understand their audiences better. Master data is the most powerful asset of the company that helps the company make business decisions. All the collected data are categorized and pruned according to the need. Then the data are filtered out department wise. Given how effective data has become in the modern era, Master Data Management has become an important aspect of business irrespective of any size. The whole process deals with the need to end data monitoring. The process starts with collecting the data from the relevant sources, and then the data are categorized according to the needs—these data are then used in the business strategies. How Can Master Data Management Help Businesses? Master data management helps the business to come with effective strategies that can perform well in the market. Here are the benefits that you can reap after integrating Master data management in your business. Improved Data Quality As the MDM streamlines all the data and forces it to go through a single pipeline, it eliminates all the unnecessary data. As a result, the user can work with the current data that is of high quality. MDM acts like a database or a single source of information. This helped the business solve all the confusion that had been a part of the spreadsheet. Reduces Cost And Time It can be challenging for companies to manage all the data collected every day without master data management. The complexity of data management is very challenging, and it also takes up a lot of time. However, with the gartner MDM, you can leave all the work to the data management software. Avoid Data Duplication While you are working with the decentralized application, redundancy can be one of the major problems. This can lead to lots of confusion and can create a crisis for your business. As data-driven businesses are directly dependent on the data, it becomes necessary that you take extra care of the master data. Increased In Data Accuracy Data is of no use if it is not relevant to your business. MDM helps to prune out all the unnecessary data. As the discrepancies can create a ripple that can damage the business's efficiency, it is crucial to get it right at the master data level. Once you can do this, the data accuracy will get a significant boost. Easy Data Edits Without the master data management tool, there is a chance that the users will record data in multiple locations. This can really affect the business in the worst ways. If that happens, then the data will remain isolated from the users and will create inconsistency issues. However, if you have MDM, any changes you make will directly reflect the respective data locations. You will not only be able to do a custom edit. But you will also be able to filter out the relevant data. Master Data Management: A single Source Of Truth Effective data management needs lots of hours before you can actually use the data. However, with master data management, you can easily overcome challenges like managing data manually, redundant data, and data discrepancies are solved in one go. You can break free from the cumbersome sheet, and complex data structures used to eat up lost time. What are your thoughts on master data management? Have you ever used this method for your business? What was your experience with master data management? Read Also: A Brief Introduction to Data Quality Management Systems Why it is important to study Masters’ Degree in Data Analytics?

READ MOREDetails