Dos and Don’ts of Marketing for Technology Companies

Published on: 22 November 2018 Last Updated on: 08 August 2019

Marketing is essential to the success of any business – and that includes technology companies.

According to The CMO Survey, tech companies spend 15% of their total budget on marketing. Second, to Consumer Packaged Goods industry, the tech sector has one of the highest budget allocations for marketing. In fact, tech giant Samsung is considered the second largest advertising spender worldwide with a total $9.2 billion advertising spending. This underlines the importance of marketing in the technology industry.

When you don’t run an effective marketing campaign, you’re doomed to fail — no matter how impressive your solution is. Unfortunately, a lot of tech companies, especially startups, still fail to recognize this fact. While some technology companies have marketing plans, many of these are ineffective.

We’ve seen a lot of tech companies come and go. And many of those companies that failed didn’t give marketing the right attention it deserves. To these companies, hindsight is an amazing but useless thing!

The good news is that you don’t have to commit the same missteps of these failing (or failed) tech companies. They are avoidable – and you can learn HOW to avoid them.

Here are some do’s and don’ts of running an effective marketing for a technology company.

DO: Be bold and interesting

When a tech company grows, their marketing strategies tend to stagnate and settle with the ‘usual campaigns’ that may have worked for them in the past. But the problem is that the competition is ever evolving. As such, your marketing strategies need to stay bold, interesting and exciting too.

Always remember that the moment you settle with formulaic marketing techniques, you become less competitive. Don’t wait to become irrelevant. Study your market, know where it’s headed and be ahead of the pack.

DON’T: Set up and just wait for visitors

So you’ve built a website, social media networks and added some content. But it shouldn’t end there. Don’t expect people to find and visit your page. You have to invest in promoting and marketing your online presence. Great content, social media presence and effective SEO for technology companies are vital to connecting with your customers.

DO: Focus on your company instead of customers

Perhaps the cliché, “the customer is always right” also means “the customer is king!” Unfortunately, not all tech companies realize this. Marketing campaigns of many tech companies focus so much on their products or services, but never really about their customers.

But the fact is that customers only care about their problems, needs, and goals. They’d only want to know if you offer a solution to their problem. To engage their interest, talk about how you can help them and in the language they understand. Effective marketing talks about how you can solve a problem, and once you get their interest, you can then brag about your product’s features.

DON’T: Spend too much or too little

For your marketing campaign to be effective, it needs to be funded adequately. According to U.S. Small Business Administration, a company should devote at least 7 to 8 percent of your gross revenues for marketing and advertising. This underlines the importance of marketing. You will spend on various marketing channels, and maintain a good marketing and sales team. Scrimping on your marketing budget can do more harm than good to your tech company.

A 2016 Gartner Survey shows that budget allocations for marketing continue to increase, climbing to 12% of the company budget. The tech industry is a very competitive one and there is a need to keep abreast with competition.

However, this doesn’t mean you can spend all of your revenue on your marketing. You don’t want to pour in your budget on failing or badly-managed marketing techniques. Evaluate each of the marketing strategies you employ and see which one gives you the most ROI. Study your target audience and know how to engage them better.

DO: Delegate to experts

Maybe you’re a great developer or an experienced CEO, but that doesn’t make you a good marketing person or a salesman. This is a common mistake of many tech companies. While you can give your inputs and ideas, you should give your marketing team the flexibility to create an effective marketing campaign. Pick people who have the credentials to run your company’s marketing.

DON’T: Ignore your online presence

A lot of tech companies tend to ignore their website and social media channels soon after launching them. It’s a huge mistake! Launching a website or social channels is not a one-off thing. It needs a sustained marketing effort to get your website work for you. Consider your website as an investment and as a vital part of your marketing strategy. You’ll need the help of agencies providing continuous website development to ensure that your website remains up-to-date, functional and effective. Keep your web presence active and relevant – it’s an important part of your branding.

DO: Focus your marketing efforts

In an effort to get a wide audience, some tech companies create an unclear persona and a scattered, complicated marketing campaign. As a result, they end up wasting their budget. While you want to reach as much audience as possible, launching a marketing campaign without proper targeting can both costly and wasteful. You need a targeted and focused marketing.

Know your product or service and engage a specific market segment, particularly those with the highest chances of conversion. Do your research and discover where your target audience is. Take note that not everyone is a potential customer – focus on channels that bring you the best results. For example, if you are marketing a tech solution for gamers, you will have the best returns if you place your ads on a gamers’ forum instead of a woodworkers’ forum.

DO: Build a strong organic relationship

Nowadays, it’s very easy to buy traffic or page visits from dodgy merchants. But the problem is that these numbers mean nothing to your business. Sadly, this remains one of the most common mistakes of many tech companies. In an attempt to boost their online presence in an instant, some companies resort to devious digital marketing schemes that promise to increase their web presence overnight. This is a major and wasteful misstep you should never do.

Your marketing campaign should focus on building your product. Letting people know what solutions you offer, engaging your audience and building strong organic relationships. Invest your time and efforts into marketing strategies with good returns – and you’re on the right track.

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How Fiber Optic Cables Are Used

Fiber optic cables are a part of the infrastructure that powers modern networking technologies. These cables contain fibers of glass and transmissions of light to deliver data from point to point. This revolutionized a number of industries and fields, allowing for benefits such as a far greater range of data transfer without degradation of signal strength. Since their introduction, fiber optics have begun to displace traditional metallic cables like copper. While older cables are still used in some limited areas, fiber has become the new standard due to the range, speed, and even reduced infrastructure costs. However, just how prevalent is the humble fiber optic cable in the modern world? Cable Television: Cable television is one of the more prominent uses of fiber optics. These services feature from the increase in bandwidth and transfer speed, allowing for crisper, higher definition visuals and audio. The transmissions are also less likely to suffer from interference from external sources, provided the cable itself remains intact. Originally, copper wires were used for these cables. These became displaced due to the cheaper cost of fiber, along with the other benefits. Copper has a slower speed and there is a risk of the signal being degraded over distance, forcing more infrastructure to maintain the signal strength. Internet Access: Most people will be familiar with fiber optics due to the internet. In some areas, providers are upgrading existing connections to fiber optics to provide a better service. These provide stable, high-speed internet speeds in various areas. The cables used are also lighter, less bulky than the older copper ones, though you sacrifice a small degree of flexibility in the process. The biggest benefit of using fiber optics for the internet is the same as in cable television. This new technology boasts a far greater data transmission and bandwidth, opening users up for higher speeds than were previously possible. This, combined with the stability of the transmission, has resulted in a smoother, more enjoyable web surfing experience. Telephone Lines: One of the major advantages of using fiber is that the transmission does not degrade with distance. This allows it to excel in connecting systems and networks together between cities or countries. This has resulted in fiber optics being used in the oldest telecommunications industry in the world: telephones. Fiber optics has allows phone conversations to be cleaner and more reliable, even over long distances, than before. Connections are faster, there is reduced lag in conversations, and the audio quality is clearer. Medicine and Dentistry: It might surprise people that fiber optic cables see use in medicine, dentistry, and research. Endoscopy relies on these cables for optical communication. The technology uses a minute, bright light to illuminate the area targeted by surgery, which allows for a reduction in both the size and number of incisions required to get things done. With reduced incisions, recovery periods are much faster. Biomedical research and microscopy are also seeing fiber optics used in a similar manner. On-site Inspections: Because of how useful the notion of attaching a tiny camera to a fiber optic cable is, the technology used in endoscopy has also seen use in inspections. Everything that has small spaces that need to be checked out but can't necessarily accommodate other AV equipment or a human being can be inspected using these cables. Engineers and other on-site inspectors make use of this technology. They look in the areas that are hard, if not impossible, to reach otherwise. The clarity of the visuals helps make sure the inspection results are as accurate as possible. Computer Networking: These optic cables are also used in broader computer networking applications. If you need to connect all the computers in a single building or across structures within close distance of each other, this can be done faster or easier with fiber optics. Anything connected to this system will see a decrease in transfer times and improved data transmission rates within the network. Lighting and Decorations Fiber optics also see use in decorative lighting. These cables provide an easy, attractive way to modify a lighting project. They are quick and reliable and don't generate as much heat as more traditional designs or materials. More often than not, fiber optics are used for decorative fixtures and small illumination, such as lights on Christmas trees. Military: Given that data security is important to the military, fiber optic is not surprisingly used there as well. The data is easier to secure in these cables due to the reduced risk of interference. The speed also allows for better coordination of all systems. This makes fiber optics an ideal tool for data transmission, communications, and networking in a military context. Cars: Finally, the automotive industry uses lighting as part of the safety features and comfort of a modern car. Fiber optics see use in lighting up the interiors and exteriors, since it conserves space but still provides superior light. The ability to transmit signals also lets it play a part in various control systems, particularly safety features which must react as quickly as possible to prevent injuries or save lives. Conclusion: Fiber optic cables are now a part of the modern networking infrastructure of the world. However, they also see use in other areas, fields where their transmission speed, reliability, or even size can be useful. Who knows what other uses we might find for fiber optics in the future? Read Also: What’s A Good USB Cable? High Technology Devices For Better Life All You Must Know About Construction Business Management Software

Major Advantages And Disadvantages Of Technology In Today’s World

There are plenty of advantages and disadvantages of technology. This is because technology is always on the change, and it is updating constantly. Almost everything you see around you is undergoing a technological update. However, there are pros and cons to each change which is important for you to know. In this article, you will learn about the major advantages and disadvantages of technology in today’s world. Apart from that, you will also learn some general details about the use of technology. Furthermore, this article also explains the application of technology in daily life. Hence, to learn more, read on to the end of the article. What Is Technology? Generally, everybody you ask will give you an alternate definition, contingent upon the things he/she employments. I’m certain your mom will disclose to you that innovation makes her life simple in light of the relative multitude of devices that were concocted. On the other hand, your more youthful sibling will say innovation implies most recent-age PCs and high point-by-point games. Meanwhile, you will presumably say that it is your cell phone. I will say for me innovation is semi-positioned food. It was likely the best development ever. However, it’s simply me. Along these lines, we have set up how we, the humans, see innovation. However, wouldn’t it be truly fascinating to perceive what it truly is? Well, it manages how an animal groups customs and information on instruments intended to facilitate life and what it means for its ability to find a way into the climate. This is an overall definition. How might we utilize it? For instance, in explicit territories like “state-of-the-art,” portraying just a single part of science, or in articulations like “best in class innovation,” which is by a long shot more conceptual Technology brought upon us an extraordinary revile as well. We didn’t design just beneficial things. There are a ton of ruinous devices that don’t facilitate our reality but just confound it or end it. Bang-Bang! Also, that is not your child’s weapon but rather a genuine one that can take your life in a heartbeat. Technology And The Modern World All things considered, Technology is the thing that drives the world as we know it consistently. Indeed, not actually. Enchantment or the laws of nature make that. Technology is all the other things, every one of the things that can’t be accused of wizardry. A subterranean insect is about 99,9% of the things that you use throughout everyday life. Thus, Oracle Development Outsourcing. Technology has made colossal progress throughout the long term. It has helped us from numerous points of view. In our day-by-day lives, there is certainly not anything that doesn’t include the utilization of technology. It is only difficult to evade the effect of innovation, regardless of whether it is positive or negative. Innovation has demonstrated that we can’t overlook the straightforwardness it brings to our lives. Without innovation, our lives would be truly troublesome. We have gotten so acclimated with utilizing innovative headways that now and again, we don’t understand how subordinate we are Data Technologies Permit: The following are the factors that data technologies permit: – To mechanize certain work serious activities; – Automate and enhance creation arranging; – Optimize singular business measures (for instance, client relations, resource the executives, report the board, the executives dynamic), considering the points of interest of different parts of financial action. Data technology is utilized for huge information handling frameworks, figuring on a PC, in science and training, in administration, PC supported the plan and the production of frameworks with computerized reasoning. Data advancements are the cutting-edge mechanical frameworks of enormous key significance (political, guard, financial, social, and social), which prompted the development of another idea of the world request – “who possesses the data, he claims the world.” General Applications Of Technology The following are some of the major applications of technology you must know about: 1. Education: The headways in technology have helped us in each field of life, particularly science. It has additionally helped understudies from various perspectives. The web has huge loads of data about everything. Administration projects are accessible on the web to help understudies in their coursework. Web-based learning programs and online libraries are the fundamental sources that grab an understudy’s eye. Practically every one of the colleges throughout the planet is running on-the-web degree programs for their off-ground understudies. Understudies, educators, and scientists approach a wide range of information to examine, decipher, and use it. 2. Health: Clinical science has discovered a solution for practically every one of those infections that were hopeless years and years prior. Various lives have been saved since the disclosure of anti-toxins and different prescriptions. The wonders clinical science has accomplished reach from antibodies to immature microorganism creation. The rundown is continuous, and we can’t be adequately appreciative of the clinical science for the gigantic straightforwardness it has gotten our lives by saving us from innumerable ailments spread around us. 3. Communication: In our everyday lives, individuals scarcely figure out how to chat with their friends and family face to face. Innovation has tackled this issue by interfacing individuals with their family members, friends, and family across the globe. We can impart our day-by-day exercises to our companions by utilizing web-based media. Messaging, messaging, and calling have changed how we impart. There are endless applications that individuals utilize to keep in contact with their loved ones. 4. Entertainment: Technology gives us a lot of approaches to involve our time. Children and adolescents, particularly, are into the pattern of messing around on PCs, workstations, or even advanced mobile phones. Radio was the principal development that circulated different projects for audience members, going from music, news, plays, and so forth. Hence, this drives to innovation of TV, which stays as one of the well-known methods of investing your energy. It engages us as well as gives us the most recent news. The assortment of projects on various TV channels is all that could be needed to keep individuals involved. In the past, individuals used to have tape tapes or CDs to tune in to music. The present compact music players have made it simpler for individuals to tune in to music. The wellsprings of diversion through electronic and print media are interminable. On the other hand, print media is more developed. Also, printing of books and other educational material is simpler, quicker, and less expensive. 5. Global Social Interaction: IT has made worldwide social and social associations straightforward. This is apparent with the development and accomplishment of long-range informal communication sites like Facebook and Twitter. All the more along these lines, the utilization of data innovation has disposed of language boundaries with advancements like language interpreters. Advantages And Disadvantages Of Technology The following are the major advantages and disadvantages of technology that you must know: Advantages Of Technology Here are the major advantages of technology you will benefit from: It is easier to access information with the advancement of technology. Moreover, technology ensures fast and effective communication between two or more individuals. When it comes to work, technology helps to ensure better productivity. Virtual environments help in better experiences and ensure you can optimize things faster. Disadvantages Of Technology Here are a few disadvantages of technology that you must be aware of: With advancements in technology, there is the risk of sensitive data. Businesses and individuals are too much dependent on technology, which is leading to compatibility issues. Technology leads to an increase and decrease in environmental impact. Hence, the use of certain technologies requires limitations. Many new technologies are affecting employees with job cuts, as well as small businesses. Technology is also leading to social isolation and ethical dilemmas. Use Technology Responsibly You can see that there are multiple advantages and disadvantages of technology in today’s world. Basically, to deal with the impact of the disadvantages, make sure to use technology responsibly and understand major concerns. Do you have more information to add regarding the advantages and disadvantages of technology? Please share your ideas and opinions in the comments section below. Read Also: 5 Ways Technology Will Change the Hospitality Industry Post Covid-19 Pandemic How New POS Technology is Advancing Merchant Processing New Technology in Business: 4 Inventions in 2019 That Are Changing the Game

What’s a Good USB Cable?

The use of USB Cable (Universal Serial Bus) has dramatically increased ever since the evolution of cable chargers and file transmission from one gadget to another. It was developed in the late 1990s as a mere connector between computers and external electronic devices. Since then, USB has long been a fundamental power tool for data transmissions, such as songs files, video, photos, and charging of devices and peripheral connections. If you have been using USB cables for a long time now, you probably noticed that the majority of them are not created equally. What does that mean? One USB cable charges your phone pretty quickly than the other. When all USB cables look quite the same, it’s hard to distinguish which is good. No need to worry, you’re on the right page. Below are things you need to know to help you identify a good USB cable. Importance of a Good USB Cable: It is essential to choose the right USB cable. It creates an impact on the charging process and data transmission of your gadget. If you opt for cheap ones — which come at a cheap price, too — it may result in possible safety risks. We don’t want to ruin our devices because of some low-quality USB cords, don’t we? The interference plug is not sturdy. It is prone to damage because of overcharging, especially if it is used for a longer period of time. This may lead to future dangers. Therefore, it is of huge importance to know what comprises a good USB cable. Lower Gauge Charges Faster: Gauge is the wire thickness of a USB cord; when a gauge is higher, the wire is thinner and charges your device slower. This is something we want to avoid. If you’re looking for a good USB cable, then the gauge is one of the things you need to consider.= Thick gauge lessens electrical resistance and enables a better electron flow, thus charges your device fast. Moreover, your USB cable length can affect the charging speed of your device. Short and cheap cords may quickly charge your phone or whatever device you have, while longer ones may take longer. Types of USB Cord: Generally, there are different specific USB cable types. These are the following: Type A - This comes in a rectangular shape and is often seen in media players, computers, televisions, and DC charging cords. Type B - This type of USB cable has a connector on the other side which is plugged into external devices, just like with the right angle pin header for a PCB. Type B cables have two sub-types: the micro and the mini. These three have the same functionality but differs in socket shape design. Mini-USB - The standard for early portable devices. You can hardly see them today. However, some devices still use this like PlayStation controllers and MP3 players. Micro-USB - The more recent standard for several mobile devices, including tablets, smartphones, and video game consoles. They are slowly fading in the industry due to the introduction of the Type-C. Type C - This type enables the user for a reverse plug. You can plug your USB cable regardless of what direction, if it is in the negative or positive way without having to worry the cable is upside down. source Appearance: Take note of the entire package detail carefully. You need to remember that, the thicker the gauge is, the higher the strength of tensile is, and the power output is much larger, as well. The entire body cord does not easily get hot, and the thick gauge is perfect for inner copper protection. Texture: You can already tell if the USB cable is of great quality or not by knowing its texture through touch. Soft and smooth cable texture means the cable has excellent quality. Hard texture ones are often in low-quality. Also, storing your USB cable will be easier if it is soft and flexible. Connection: High-quality USB cables are durable, condensed, soft and the insulation layer is tightly mounted with wire harness. Cheap cables are easy to identify as they are not neatly and properly made. Copper Core: A great USB cable comes in the thick and premium quality copper core. Charging of your device will be more stable and efficient since authentic copper core enhances data transmission and charging. Since it is difficult to look for a good copper core as it is mounted inside the USB cable, choose a thick and heavy cable in this sense. Similar to how people look for source Material: Speaking of material, there are surely tons of materials being utilized in the market for USB cables. Some manufacturers often used TPE, nylon, metal weaving, or PVC. TPE - A type of material that is made of plastic and has a good amount of toughness and flexibility. TPE can be recycled, hence it is environment-friendly. Today, smartphone manufacturers who originally used USB cables for charging, still use this type of material. Nylon - This is a special kind of material used for USB cables. It enhances the peripheral tension of the cord and ensures that the inner copper core is protected against external pressures. Nylon material is pretty strong and durable and has a polished look. PVC - This is by far the most commonly used material for USB cables. It is non-inflammable, durable, external factor resistance, and great stability. But, TPE material aces in terms of appearance and better performance because of its outer coating material. Which is Better, 28/28 or 28/24 Gauge? One of the things you need to take note when looking for a good USB cable is its charging and data wires. With 28/28 gauge, the cord is using 28 AWG for both charging and data. By the way, AWG stands for American Wire Gauge, a standardized abbreviation used by manufacturers of electronics. Now, going back, a 28/28 gauge is will charge your device slowly, which is in total contrast of 28/24 — thanks to the power of 24 AWG — as it can manage 2 amp power. The 28/28 gauge can only handle a maximum of 500 mAh which is considered to be slow charging compared to the 28/24. As explained previously, if the amp (ampere) is higher, the electricity flow to your device is also higher. Hence, your device will charge quicker as it receives a higher flow of electricity. So, whenever you plan to look for a cord, always choose a USB cable with 28/24 gauge Conclusion: There are times we often opt for something cheaper, just because it look and perform the same way with expensive ones. Just like when it comes to buying USB cables. The market offers tons and they all look and work similarly, not knowing if each is made with high-quality materials. If you want something that lasts longer, and you get more than what you are paying for, then be meticulous and look for a good USB cable. The things listed above will surely help you out. Read Also: How Fiber Optic Cables Are Used? Top 5 Electronics Gadgets To Buy From Amazon US EaseUS Data Recovery Wizard Free, The Best Free Software For Data Recovery

Dos and Don’ts of Marketing for Technology Companies

DO: Be bold and interesting

DON’T: Set up and just wait for visitors

DO: Focus on your company instead of customers

DON’T: Spend too much or too little

DO: Delegate to experts

DON’T: Ignore your online presence

DO: Focus your marketing efforts

DO: Build a strong organic relationship

How Portable Metrology Tools Are Making Manufacturers More Flexible

Why Sensors are Essential in Machine Automation

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How Fiber Optic Cables Are Used

Major Advantages And Disadvantages Of Technology In Today’s World

What’s a Good USB Cable?

Dos and Don’ts of Marketing for Technology Companies

DO: Be bold and interesting

DON’T: Set up and just wait for visitors

DO: Focus on your company instead of customers

DON’T: Spend too much or too little

DO: Delegate to experts

DON’T: Ignore your online presence

DO: Focus your marketing efforts

DO: Build a strong organic relationship

Share this Article

How Portable Metrology Tools Are Making Manufacturers More Flexible

Why Sensors are Essential in Machine Automation

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related