Published on: 20 December 2018
Last Updated on: 22 July 2024
IT has jargon that goes along with it, just like any other profession. As you become more familiar with it due to working in a professional IT setting, you will be able to better understand what is being talked about by your bosses and coworkers. With that in mind, let’s talk about seven of the most common IT buzzwords that you might encounter as you learn the ins and outs of the profession.
7 Most Popular IT Buzzwords
Net Neutrality:
You have probably heard a great deal about net neutrality in various contexts, but what exactly does it mean? Net neutrality refers to the notion that an internet provider or the government should treat all data on the internet the same way, regardless of what it contains or where it is going. The reason this matters is that without net neutrality, governments or companies can pay to prioritize their traffic.
Personalization:
Personalization in this context means customizing the information presented to the user of a product. It’s the reason that companies collect data from the people who visit their sites. Some see this practice as being useful because they enjoy targeted advertising, while others find it invasive.
Machine Learning:
Machine learning refers to artificial intelligence, as in computer programs having the ability to learn from data without being explicitly programmed to do it. The Google algorithm and its latest iteration is a perfect example of machine learning. By studying your behavior, the algorithm learns what search results you are likely to appreciate.
Artificial Intelligence:
Artificial intelligence, or AI, is a broad term that means intelligence being displayed by machines. It has long been the focus of science fiction writing going back to Isaac Asimov and other masters of the genre, who foresaw many of the scientific advancements that are becoming reality today. The ability of a machine to capture data, and to “learn” from it is seen as exciting by some people, and frightening by others.
Actionable Analysis:
Actionable analysis means the act of analyzing data which then leads a company to make decisions and take action. It is the sort of data analysis that can have real-world consequences depending on what action it leads the business in question to take.
Data Mining:
Data mining means the concept of discovering patterns from large amounts of data. Some people think that it means garnering information about individuals or groups based on their online movements, but this is incorrect.
Big Data:
Big data is a term that is often used to talk about amounts of data so massive that traditional software analysis techniques are insufficient or incapable of understanding it. This sort of data can tell companies about the people from which it was collected, but only if they know how to interpret it correctly.
There are many more buzzwords that relate to IT, and you can learn all about them if you enroll in ITProTV’s IT training courses or one of the other popular ones online. IT is a fascinating, multifaceted industry, which is why so many people are getting into it these days.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Torrenting is exciting, fun, and practical. Users can quickly download dozens of episodes of their favorite TV series, or three movies to make a "marathon" on a Saturday night by using the BitTorrent protocol, a peer-to-peer file sharing network that lets them enjoy the best multimedia and audio-visual content on the Internet.
However, the act of torrenting is banned in some locations, frowned upon in others, and quite dangerous in all of them. Since the network of seeders is full of unknown people, you are at risk of getting malware-infected files or encountering a hacker or cybercriminal.
However, and perhaps more importantly, torrenting can lead to legal trouble in specific cases that involve infringement of copyrighted property. Torrent applications and clients have abundant files, and some of them may be the intellectual property of someone that doesn't want its material to circulate the web without proper permission, licensing, or compensation.
Downloading and sharing content that is protected under copyright laws can result in notes, fines, bans, and in the most extreme cases, jail time. That is why torrenting needs to be accompanied by a proper encryption tool that protects the user's privacy and helps him avoid any awkward encounters with the law.
You could use a proxy, a Smart DNS, or work some "magical" configuration on your browser, but those measures won't necessarily provide the online security you need. The best and most efficient encryption and data privacy tools in the market are Virtual Private Networks or VPN.
VPN: Online Data Freedom:
Virtual Private Networks are online encryption and data privacy services offered by custom or public clients or apps on the web. They have the ability and technologies needed to reroute and encrypt the user's browsing history, traffic, and online identity (IP address) and send that information to remote servers away from any external agents that may prove harmful.
By hiding your IP number and shared content online, you will effectively dodge hackers, copyright trolls, law enforcement agencies, malware developers, online advertisers and shops, and other entities considered dangerous to your online security.
A good, reliable VPN app such as SurfShark can make sure you also can unblock content and torrent applications and platforms from outside of your jurisdiction. VPN clients need to be fast, reliable, with several protocols supported, robust 256-bit encryption, and a no logging privacy policy to protect your torrenting activities.
Top 7 Torrent Applications with VPN Support:
Qbittorrent:
Qbittorrent is a fantastic torrenting client for users to try. It is open-source, so you know that its code has been improved, and you could partake in the process, too. One of its best offerings is that it doesn't have annoying ads interfering with your downloads and popping up at the most unexpected moments. It is full of features such as torrent creation, remote access, RSS subscription, a media player, and torrent querying; and has a simple, user-friendly design.
uTorrent:
One of the most famous and widespread torrent clients out there, uTorrent has several advantages over others: it is knowledgeable, it is highly compatible (like Mac, Windows, Linux, and Android users can attest,) and it has torrents of all types and materials. It is also free of charge, but it is not one of the safest or smoothest because it is ad-based. It allows VPN technology.
Vuze:
Another one of the industry's household names, Vuze's fame isn't in question. The service does run some ads that may interfere with the torrenting process, and that has played a role in its fall from the top spot among people's preferences. The ads are only for the standard subscription, though: you can eliminate them by upgrading to Vuze Plus for €28.90 per year. It installs plenty of bloatware on your device, but it does have some exciting features such as remote management, a media player, automated descriptions to discover content, and file conversion. Not only does Vuze supports VPN, it only works with Virtual Private Network encryption.
Transmission:
Transmission is one of the most suitable torrenting applications in the web world and is especially handy for new downloaders thanks to its straightforward user interface. It is also free and open-source, guaranteeing improvements in its code contributed by the community. Transmission's features include web speed support, BitTorrent protocol encryption, add-on support, tracker editing, and the opportunity to configure the speed limits by torrent or globally.
Deluge:
Another simple and easy-to-use torrent platform, Deluge won't wow you with any special offerings but will offer a light and efficient torrenting environment that is also compatible with VPN technology. It is compatible with Windows, Linux FreeBSD, and OSX devices, and it supports remote web management, RSS, and magnet links.
Popcorn Time:
While Popcorn Time may have the look of an online streaming platform in the mold of Netflix, Hulu, and the BBC iPlayer, the truth is that the material is picked up from a vast torrent site collection. The app is also open source and is especially useful since it allows for content reproduction and torrent downloading simultaneously.
BitTorrent:
Make no mistake: while it supports uTorrent, BitTorrent has its native torrent downloading client with the same name. Like uTorrent, it has ads and sponsors and can get you in contact with malware. However, it is one of the most widely implemented torrenting environments. It allows customers to schedule torrents, automatically manage bandwidth and directories, and other useful things. It works best with a VPN app.
Conclusion:
In conclusion, torrenting is highly advantageous because you won't spend hours waiting for season 1 of your preferred series, or your favorite movie, to download. It is highly practical and won't take a whole lot of your time or effort.
However, since you would be in contact with numerous malware-infected files and copyrighted material, you may want to manage yourself carefully on torrenting applications and clients. To enhance your online security, consider encryption your content and hiding your IP number with a reliable VPN app and using it with a compatible platform.
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Marketing is essential to the success of any business – and that includes technology companies.
According to The CMO Survey, tech companies spend 15% of their total budget on marketing. Second, to Consumer Packaged Goods industry, the tech sector has one of the highest budget allocations for marketing. In fact, tech giant Samsung is considered the second largest advertising spender worldwide with a total $9.2 billion advertising spending. This underlines the importance of marketing in the technology industry.
When you don’t run an effective marketing campaign, you’re doomed to fail -- no matter how impressive your solution is. Unfortunately, a lot of tech companies, especially startups, still fail to recognize this fact. While some technology companies have marketing plans, many of these are ineffective.
We’ve seen a lot of tech companies come and go. And many of those companies that failed didn’t give marketing the right attention it deserves. To these companies, hindsight is an amazing but useless thing!
The good news is that you don’t have to commit the same missteps of these failing (or failed) tech companies. They are avoidable – and you can learn HOW to avoid them.
Here are some do’s and don’ts of running an effective marketing for a technology company.
DO: Be bold and interesting
When a tech company grows, their marketing strategies tend to stagnate and settle with the ‘usual campaigns’ that may have worked for them in the past. But the problem is that the competition is ever evolving. As such, your marketing strategies need to stay bold, interesting and exciting too.
Always remember that the moment you settle with formulaic marketing techniques, you become less competitive. Don’t wait to become irrelevant. Study your market, know where it’s headed and be ahead of the pack.
DON’T: Set up and just wait for visitors
So you’ve built a website, social media networks and added some content. But it shouldn’t end there. Don’t expect people to find and visit your page. You have to invest in promoting and marketing your online presence. Great content, social media presence and effective SEO for technology companies are vital to connecting with your customers.
DO: Focus on your company instead of customers
Perhaps the cliché, “the customer is always right” also means “the customer is king!” Unfortunately, not all tech companies realize this. Marketing campaigns of many tech companies focus so much on their products or services, but never really about their customers.
But the fact is that customers only care about their problems, needs, and goals. They’d only want to know if you offer a solution to their problem. To engage their interest, talk about how you can help them and in the language they understand. Effective marketing talks about how you can solve a problem, and once you get their interest, you can then brag about your product’s features.
DON’T: Spend too much or too little
For your marketing campaign to be effective, it needs to be funded adequately. According to U.S. Small Business Administration, a company should devote at least 7 to 8 percent of your gross revenues for marketing and advertising. This underlines the importance of marketing. You will spend on various marketing channels, and maintain a good marketing and sales team. Scrimping on your marketing budget can do more harm than good to your tech company.
A 2016 Gartner Survey shows that budget allocations for marketing continue to increase, climbing to 12% of the company budget. The tech industry is a very competitive one and there is a need to keep abreast with competition.
However, this doesn’t mean you can spend all of your revenue on your marketing. You don’t want to pour in your budget on failing or badly-managed marketing techniques. Evaluate each of the marketing strategies you employ and see which one gives you the most ROI. Study your target audience and know how to engage them better.
DO: Delegate to experts
Maybe you’re a great developer or an experienced CEO, but that doesn’t make you a good marketing person or a salesman. This is a common mistake of many tech companies. While you can give your inputs and ideas, you should give your marketing team the flexibility to create an effective marketing campaign. Pick people who have the credentials to run your company’s marketing.
DON’T: Ignore your online presence
A lot of tech companies tend to ignore their website and social media channels soon after launching them. It’s a huge mistake! Launching a website or social channels is not a one-off thing. It needs a sustained marketing effort to get your website work for you. Consider your website as an investment and as a vital part of your marketing strategy. You’ll need the help of agencies providing continuous website development to ensure that your website remains up-to-date, functional and effective. Keep your web presence active and relevant - it’s an important part of your branding.
DO: Focus your marketing efforts
In an effort to get a wide audience, some tech companies create an unclear persona and a scattered, complicated marketing campaign. As a result, they end up wasting their budget. While you want to reach as much audience as possible, launching a marketing campaign without proper targeting can both costly and wasteful. You need a targeted and focused marketing.
Know your product or service and engage a specific market segment, particularly those with the highest chances of conversion. Do your research and discover where your target audience is. Take note that not everyone is a potential customer – focus on channels that bring you the best results. For example, if you are marketing a tech solution for gamers, you will have the best returns if you place your ads on a gamers’ forum instead of a woodworkers’ forum.
DO: Build a strong organic relationship
Nowadays, it’s very easy to buy traffic or page visits from dodgy merchants. But the problem is that these numbers mean nothing to your business. Sadly, this remains one of the most common mistakes of many tech companies. In an attempt to boost their online presence in an instant, some companies resort to devious digital marketing schemes that promise to increase their web presence overnight. This is a major and wasteful misstep you should never do.
Your marketing campaign should focus on building your product. Letting people know what solutions you offer, engaging your audience and building strong organic relationships. Invest your time and efforts into marketing strategies with good returns – and you’re on the right track.
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What is Cloud Computing?
Cloud computing provides on-demand availability of data storage, computing power, and other system resources that are not located on the user’s computer. There are many benefits to offloading these previously local resources and tasks. Customers of cloud computing move the responsibility for managing applications, storage, and computing power offsite to providers like Oracle, Microsoft, and Amazon.
The cloud offers organizations and companies of any size, access to powerful data centers without the overhead. Customers now have cost-efficient ways to access the latest technology, application software, and unlimited storage without a dedicated data center or large IT department. Click here to find an Oracle consultant.
Types of Cloud Computing:
Based on the organizations business requirements, companies can choose from three broad types of cloud services: public, private, and hybrid. The difference between them is primarily the amount of management time required by the customer and the level of security provided.
Public Cloud:
Public clouds are owned and operated by cloud service providers that deliver their services over the internet. Customers are free from maintaining their own computers reducing or even eliminating their existing IT department.
Private Cloud:
A private cloud is exclusive to a single business or organization. It can be physically located at the company or the cloud provider’s data center. Private clouds are maintained on private networks and provide the highest level of security and control.
Hybrid Cloud:
By combining public and private clouds, data and applications can move between the two providing greater flexibility, security, and more options to optimize the company’s existing infrastructure. The decision to use a hybrid cloud rather than a public or private cloud comes down to the services needed by the organization.
Cloud Services:
There are four broad categories of cloud services available: infrastructure as a service (IaaS), platform as a service (PaaS), software as a service (SaaS), and serverless. Companies need to decide on the services they require and how much time they have to manage those services. Generally, the more an organization offloads to the cloud service provider, the less they have to manage themselves.
Infrastructure as a service (IaaS)With Oracle:
Infrastructure as a Service is the most basic type of cloud computing. It is an on-demand, pay-as-you-go model that provides compute, storage, and network capacity in the cloud. Subscribers are responsible for installing and maintaining any software on the cloud such as databases and application software.
Platform as a service (PaaS):
Platform as a Service provides an on-demand environment for developing, testing, and delivering, mobile and web applications without investing in or maintaining the underlying servers. The customer accesses the services via a web browser.
Software as a service (SaaS):
Software as a Service allows software applications to be delivered over the Internet, on-demand and typically on a subscription basis. The cloud service provider handles software updates and security patching, reducing in-house IT resources.
Cloud Computing Service Providers:
With the growing adoption of cloud-based services and technology, comes an ever-expanding field of players including Google, Amazon, and Microsoft. Oracle offers a complete suite of integrated business applications for Sales, Service, Marketing, Finance, Supply Chain, Manufacturing, and Human Resources, along with their cloud-based services.
Microsoft and Oracle recently announced a partnership designed to give customers the best of what both companies have to offer. Oracle is the leading database and enterprise applications vendor in the world and Microsoft Azure is the second-largest cloud vendor in the world. Customers can migrate their entire existing suite of applications to either or both cloud providers as needed without having to re-architect anything.
The cloud brings many advantages to organizations, allowing businesses to outsource expensive hosting, security, and storage costs. The growing need for companies to take advantage of the latest technology without the expense of a dedicated data center or even an IT department is a game-changer.
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