The rapid advancement in technology has disrupted businesses in more ways than we can imagine. What was once executed by a team of professionals in a conventional context can now be accomplished by technology. Through this innovative technology, businesses have become more interconnected than ever before and employees have had to keep up to remain productive and valuable assets regardless of their location. This strategy has essentially made flexible work schedules a much more convenient option to tap into new markets and attract more customers. As a business owner, it’s imperative to consider intertwining business technology and flexibility to attain exceptional services.
Enhance Unmatched Competitiveness:
The most successful companies have consistently gone above and beyond to integrate new technology into their existing businesses. A flexible and tech-oriented company responds promptly to market changes by recognizing that change is inevitable and keeping up with emerging tastes and preferences has become essential in optimizing competitiveness. Remember, the notion that your company is too big is nothing short of an illusion that can spell adverse consequences down the road. As a business owner, you need to be quick in managing change and adopt technology tailored to your specific consumer needs to only earn substantial profits but also stay relevant within the industry.
Optimal Efficiency:
Visionary entrepreneurs have never shied from adopting new sales strategies even their current systems are working just fine. Continuously harnessing your craft as a business speaks volumes about your commitment to reinventing your operations to foster innovation and deliver better customer experience. By prioritizing on optimal efficiency, your business will be in pole position to cut down on operational costs and earn substantial profits in return.
Harnessing Teambuilding Efforts:
Technology has consistently proven to yield substantial benefits by harnessing teambuilding efforts. As a business owner, it’s in your best interest to incorporate technology and identify each employee’s strength and weakness. While two employees can never be the same in terms of reasoning, productivity and efficiency, managing change in this crucial juncture should be your utmost priority to nurture seasoned employees. An exceptional business owner understands the need to unite employees from various backgrounds with different skill sets to not only complement each other but also work as a synergetic team.
Flexible Work Schedules:
Flexible work schedules have progressively built up momentum to become a norm in upcoming businesses and startups. With millennials well versed with the highly evolving technology through applications, video calls and instant messaging, it makes total sense incorporating flexible work schedules to harness optimal productivity from each employee. Each team member is unique in their own way and location shouldn’t be misconstrued to be a barrier to efficient productivity. Rather than confining them in an office setting on a 9 to 5 schedule, consider introducing flexible schedules and monitor the substantial productivity yielded.
Eliminate Communication Barriers:
Achieving employee efficiency is a hallmark of shrewd planning and execution that many businesses have strived to achieve. This essentially means letting your employees exercise their creative freedom to communicate however and wherever they are without location or communication barriers. This doesn’t mean letting them get away with whatever they want. Far from it, it simply means introducing cloud-based platform through which your employees can access and upload work content wherever they are and still enjoy prime features such as screen sharing and video calls.
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Are you a business startup? Do you know how employee leasing can be beneficial for you and your organizations? Most of the new startup companies are taking help from the employee leasing companies. Not only the start-up companies many more professional organizations are taking the paid services from the employee leasing companies.
What Is Employee Leasing?
In simple words, employee leasing is lending some employees to other companies. You can address the employee leasing companies as the third-party payroll system. Employee leasing companies are recruiting some of the employees, and they are working on the payroll of these leasing companies, but initially, they are the employees of any different organizations.
Are you getting curious about the functionalities of employee leasing companies?
So let’s start with the employee leasing company definition.
What Is An Employee Leasing Company?
Employees leasing companies are transferring the employees from one organization to their own payroll system. Then again, they released them in the organizations as a temporary employee. Leasing companies are looking after all the HR-related jobs of the organizations.
Employee leasing companies are one of the efficient HR organizations. If you do not want to recruit a particular c for your farm, then take the employee leasing companies to help. These companies are paying the salaries of these employees. These employee leasing companies are described as professional employee organizations (PEO).
Employee leasing is entirely a contractual job. Leased employees are working on behalf of the employee leasing companies. They are not working on the direct payroll system of the organizations. You are getting free from the administrative work’s complexity, but your organization’s work runs smoothly. Now we think you are getting the idea of what employee leasing is.
The Benefits Of Employee Leasing
The employee leasing companies are one of the best HR management handling companies for the entrepreneur business person. Employee leasing has many advantages. The employee leasing pros and cons are giving you a functional overview of the PEO services.
So let’s start with the employee leasing pros.
1. You Do Not Have To Maintain An HR Department
Full maintenance of the HR department is getting saved. All the recruiting-related administrative works are also getting saved. The job role of the HR department is quite vast in nature. But you are getting free of this type of complex working process.
When you are taking help from professional PEO services, you can focus only on your business.
2. Low Risk
One advantage of leasing companies for employees is that you are handling all of your work with very low risk. This means these leased employees are working on the leasing companies payroll. So you do not have to take any headaches about the employee satisfaction and working processes.
All the employee management papers and the legal protocols the employee leasing companies maintain everything. So your business is on the low-risk side.
You can simply concentrate on your work without taking any headaches about employee dissatisfaction and employee salaries-related issues.
3. Expert Professionals Are Hiring The Employees
The professional hirer is hiring the new people for your companies. So you do not have to take any headaches about the employee quality.
The leasing companies are always focusing on hiring some extremely professional employees. So do not take any headaches about the employment quality and knowledge.
Professional PEO companies are finding new employees based on your requirements, so their technical knowledge is always good. Good technical knowledge is the only requirement when you are on the project deadline.
The Disadvantages Of Employee Leasing
Not all are good about employee leasing. Along with the employee advantages, many disadvantages are also present in the system. So take a look at the cons of employee leasing.
1. Leasing Cost
The PMO is delivering you the workforce but in turn of what? Obviously, the cash. Employee leasing companies are supplying the employees by the return of the high payment.
This payment is constant, so you are satisfied with the employee’s work even though you have to pay the employee leasing companies. This cost is one of the biggest drawbacks of the leasing companies.
2. Dependency On Third Party
When you are taking continuous help from third-party PEO companies. The dependency of the third party is getting higher.
This dependency of the third party is leading you to take more help from the employee leasing companies. And when the PEO companies are seeing how you are developing a dependency on the employee leasing companies, they can increase their fees.
3. Low Employee Commitment
When employees are doing the work on the separate companies payroll, the chances of fewer commitments are getting higher. And the employees do not develop any feelings regarding the main company. This is the reason the employee comments are becoming weaker.
The leased employees have a very less amount of motivation. Along with the less motivation, most leased employees are waiting to get the next employment opportunity to offer a better salary.
When Are You Going To Need Employee Leasing?
Employee leasing is a very special type of task. Like the special task, this is not all time required. You only have to do the employee leasing in very specific circumstances.
For Startup companies, these PEO services are the most effective.
If you are handling diverse products and will handle varieties of opinions, taking help from the employee leasing is very effective.
When you are handling one project at a time, PEO services are the best service you can take.
Wrapping It Up:
Employee leasing is very effective in modern-day business. In the modern business world, employee hiring and firing are widespread. So why you are going to take responsibility for a whole department. Find a good employment leasing company and hand over the employee hiring responsibility. What is your opinion about the PEO services? Do not forget to comment back to us?
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Construction companies have historically gotten new clients primarily through referrals. However, sometimes referrals are not enough – but unfortunately, companies cannot expect customers to magically appear on their doorstep.
Luckily, there are other creative ways that contractors can boost their clientele. If your business is struggling to engage new clients, then consider the following tips to reach more potential customers and increase your profits.
1. Introduce Yourself to the Neighborhood :
When working on a project don’t be afraid to introduce yourself to the residents of the neighboring houses. Showing concern for the wellbeing and satisfaction of the whole neighborhood lets everyone know that you run a caring organization. If those neighbors ever need any services in the future they will remember the personal interactions that they had with your company.
Additionally, if any neighbors need work done immediately you could offer them a neighbor discount. You will save money on transportation by working on two projects near each other so that the discount will not hurt your profits.
2. Educate the Public :
Organize meetings with members of the public to teach them about construction techniques or anything related to your field that you have expertise in. Investing in the education of the general public increases your profile. It also helps your business for the public to see you as an expert in your line of work.
You do not need to try to specifically market your business. When they have questions or concerns in the future about construction projects they will come to you for advice and possibly to even do the job. You could potentially partner with a local restaurant to provide food to engage with the public even further.
3. Follow-Up with Your Current Clients :
Offer to be of service to your past and current clients. See how the project you did for them is holding up. Offer to make touch-ups. Keeping up with connections you have made in the past will keep you in the forefront of your clients’ minds.
This will make your clients more likely to think of you again for future projects and to recommend you to anyone else they know who may need contracting help. This is a roundabout way to get referrals without directly asking for them.
4. Focus on Achieving Accreditations :
Accreditations can help build the prestige of your company; especially if you study for and gain a contractor’s license. The more you can show your clients that you are qualified and experienced the more likely they will be to employ your services.
Learning more things can never hurt you either. Getting more training can really help you to get ahead in business. You will be better able to serve your clients and your clients will easily be able to see that you have the qualifications to get the job done right. Additionally, it may be a good idea to send out press releases when you do receive an accolade to make sure that the public is aware of your recent achievement.
5. Attend Industry Events :
Attending industry events can help you to stay up to date with the latest trends in the construction industry. They also can help renew your motivation and interest in your field.
Being surrounded by like-minded individuals can help you to feed off their industry. Additionally, the right events can help to introduce you to people who can expand your business and help you to get in contact with new potential clients.
The construction industry needs to acquire new clients just like any other industry does. However, since many contractors spend a significant amount of time out in the field, they cannot spend as much time in the office or in prospecting meetings. They may need to employ some more creative tactics such as the ones above.
Hopefully, the techniques described above will help you and your business to come in contact with some new potential customers that will help your company to grow and prosper.
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As an entrepreneur, your customers are the biggest pillar of your business. No matter your industry of domain, area of specialization, or even your business focus, they are the single most valuable asset to your organization and you should treat them as so.
Through their valuable feedback, your business can gain a new sense of direction, develop new concepts, as well as bring in more revenue. With that said, as a business owner, simply appreciating your customers isn’t enough. You need to truly understand them to tailor your products and services to meet them at their point of need. And that’s where Salesforce application development comes in.
It entails creating integrated customer relationship management solutions that interface businesses with their customers. These CRM platforms also give all the departments in a particular organization a unified view of all the customers and how they interact with various aspects of the business.
In this article, we are going to look at what Salesforce is and its uses. While at it, we are also going to delve deeper to see the entire Salesforce application development lifecycle.
What Is Salesforce?
Simply put, it’s a cloud computing SaaS company that provides customer relationship management (CRM) solutions. Thanks to the company’s cloud technology, businesses are able to better connect with their existing clientele, partners, and potential customers.
Over the years, Salesforce software has grown to become the leading marketing and customer behavior tracking solution for both small startups and Fortune 500 companies. As it turns out, customer relationship management is one of the key driving factors for the increasing demand for application development in Salesforce.
Recent research from Vonage offered a compelling view of the effects and consequences of poor customer service. In the US alone, the research revealed that an estimated $62 billion is lost annually as a result of bad customer experience.
To underwrite this figure, a different report from Huffpost has indicated that 91% of customers won’t hesitate to switch brands once they experience bad customer service. These are mind-blowing figures, especially if a business has no solution to counter the consequences of poor customer experience.
However, with Salesforce in place, businesses are able to overcome the problems caused by poor customer service and other business process variables. According to statistics published on Salesforce’s website, companies that are currently using their software have continued to see average increases in multiple areas. For instance, 34% of users have seen an increase in customer satisfaction, with 27% and 32% users seeing an increase in sales revenues and lead conversion respectively.
In 2018, Salesforce emerged as the biggest CRM software commanding a total of 19.8% market share of the CRM software market. During the same period, the company was voted as the #1 CRM provider by the International Data Corporation. It shouldn't come as a surprise that companies are willing to pay the highest Salesforce consultant salary just to get wind of this technology.
The Benefits of Using Salesforce
Given the commendable portfolio of Salesforce, here are areas it can help your business find success. Below I am going to discuss the benefits of using Salesforce.
Helps Collect Customer Intel
In the prevailing competitive business environment, overlooking data collection can be a fatal and unforgiving mistake. As a business, collecting and collating customer intelligence should be an obsession or the very least treated as a full-time affair, because it can lead to loss of revenue. As such, if you are to improve customer satisfaction and continue remaining competitive, hiring qualified Salesforce developers to build a high-quality CRM tool is inevitable.
And with Salesforce, you get an upper hand over your competitors by enjoying tools that help you identify, understand, and solve customer problems.
Flexible And Scalable
As companies and business needs continue to evolve, the tools of trade must also adapt. For instance, if the structures of your business start to grow, the management software should be able to seamlessly accommodate the changes. Cognizant of this fact, Salesforce CRM comes with multiple functions that allow for scalability right from the initial stages to any future interactions.
Helps in Account Planning
Having a unified view of customer information allows your teams to independently make plans for various accounts. It also facilitates a more hands-on customer connection approach as well as allows various reps and departments in your organization to modify their plans for optimized results. Salesforce also comes with a to-do items feature, which helps your entire workforce stay organized throughout the day.
Along with that, Salesforce also works as an organizational tool. Your team can create calendar reminders specifying the future customer follow-ups or important duties reminders to the upper management, which helps prevent anything from falling through the cracks.
If you are in the service-based businesses, Salesforce also gives you insights into the amount of time a particular customer/s has stayed in a particular subscription package. Once this info is established, your team is able to customize marketing materials to match a particular customer niche.
Cloud Connectivity
Many companies are now gravitating towards software as a service (SaaS), which means software that is available online. Luckily, Salesforce doesn’t need to be installed on a computer as it is cloud-based. This means that you can easily access it everywhere, interface it with other digitized services, and enjoy unlimited storage capacity. And since no maintenance is required, you get to save on a Salesforce developer salary that would have otherwise been paid for this purpose.
Facilitates Team Collaboration
Poor team communication and collaboration can lead to reduced productivity. On top of a unified view of customer data, Salesforce’s “Chatter” feature allows your team members to easily and regularly communicate work-related information. Additionally, the feature also lets you highlight and prioritize urgent issues that require special attention by inviting different team members to look at them.
Salesforce Application Development Lifecycle
Software developers spend a lot of time designing, developing, securing, and delivering products that perform better than initially envisioned. As a result, different software development approaches like agile development, waterfall model, and many others have merged.
When it comes to cloud-based solutions, the incorporation and implementation of various software development methodologies make it even more complex. Moreover, the Salesforce Development Lifecycle also means that the software is developed, tested, and deployed in a cloud environment.
Below, we have laid down 6 steps that clearly illustrate the entire Salesforce Development Lifecycle:
Business Requirements Analysis
The first step towards a successful custom Salesforce application is to conduct an internal business needs analysis. It entails the development team eliciting the potential customer needs, elaborating them, validating all the assumptions, and devising efficient methodologies to meet these requirements.
Business requirements analysis is important as it helps avert potential mistakes as well as make the final product both efficient and compatible with the existing system and security standards.
UI/UX Design
Another important aspect of Salesforce application development is optimizing the app for user experience. A report by iMPACT indicates that 52% of customers are less likely to conduct business with a brand offering a poor mobile experience. On the other hand, Forbes conservative estimates indicate that intentional and strategic user experience can yield a conversion rate as high as 400%.
If these numbers are anything to go by, designing a user-friendly and highly responsive Salesforce application development is absolutely paramount. In order to optimize an app for effective and enjoyable use, developers need to map out the user journey and creatively choreograph user/platform interactions to benefit the end-user.
Development Phase
The next step in Salesforce application development entails creating developers creating isolated sandboxes. Generally, these distinct sandboxes hold the main production app copy and other supplementary Salesforce configuration information. They are also independent, implying that changes in a single sandbox don’t affect the main Salesforce production enterprise. Individual developers have to clone their branches.
To retrieve the metadata from the sandboxes to the IDE, the developers need to use Force.com IDE. Once they have the metadata, they continue coding their assigned app features, performing initial unit testing, and then submit the finished code to the Git repository.
If a subsequent developer wants to build on top of this freshly updated branch, they need to clone it to their sandbox and continue developing new features. Once done, they also have to submit their latest development to the repository.
With that said, the possibility of multiple developers working on the same branch cant be overlooked. To avoid conflicts, it is important for everyone in the development team to check for possible branch updates before committing.
Testing
The next step after building a Salesforce application is to ensure that it has an excellent and stable performance. This mainly entails developers carrying out QA activities including unit tests and code reviews. It is also at this stage that functional, performance, and integration testing is conducted within the development process.
Lastly, automation tests and debugging are conducted to augment the app’s speedy delivery.
Integration
During the integration phase, the custom CRM application is interfaced with third-party software like CMS. To facilitate a smooth transition, the development team also conduct hands-on training sessions as well as provides training materials to the client.
Launch
Once the app is launched for internal use, it is transferred to the client and subjected to their User Acceptance Testing environment (UAT). Once satisfied, the finished product is moved to the production environment and deployed to the end-users.
Salesforce Application Development Team Actors
During the app development process, different players are involved and handle different aspects of the app. In the Salesforce app development life cycle, the most common actors include:
Product Manager: Help finalize business requirements.
Release Manager: Help coordinate the app’s release schedule.
Software Developer: Handles the main coding and produces the requisite deliverables.
Quality Analyst: Tests and confirms the functionality of various app features.
Potential money from the Salesforce AppExchange development:
After researching the fact this has been seen that Potential money from the salesforce AppExchange development can depend on several other factors.
How To Build an App for Salesforce AppExchange?
To build your AppExchange app, you must go through the multi-step procedure, which includes compliance, release, ongoing support, and demand app development. Below, I will discuss how to create an App for Salesforce AppExchange.
1st Step: Become the Part of Salesforce Business Partner Community
The first and foremost step in becoming a Salesforce AppExchange trade Partner is to join the Salesforce Partner Community. In this case, you must submit the form using AppExchange. After all, the Salesforce Partner Community is the hub of existing AppExchange Partners.
2nd Step: Examine AppExchange Market
The next step in building the app is to examine the AppExchange market. AppExchange offers many products and solutions for several products and cloud services in Salesforce. In this case, for optimal outcomes, you must use the curated collections of AppExchange.
3rd Step: Make the First Sketches of Your Product
Once you are done researching the existing solutions on AppExchange, you must start defining the unique value proposition of your product. For the outline, you must follow the below-mentioned procedure such as:
Firstly, you must understand your target audience.
Secondly, ensure you have an idea of business targets.
Thirdly, you must follow the types of Salesforce editions you will support.
After that, ensure you have an idea of the package type.
Next, ensure you have the Salesforce Licenses that you want to use.
Lastly, it would help if you ensured the requirements for your AppExchange App security.
4th Step: Define the Type of ISV Partnership and the Type Of Your AppExchange Solution
Once you have joined the Salesforce Partner Community, then, you must analyze the existing products, and you can create a rough roadmap. In this case, ensure you have defined the type of ISV partnership, and consequently, you also have built the AppExchange solution.
There are seven types of ISV partners in AppExchange. It includes OEM, CDP Cloud Partner, Commerce Cloud Partner, All Other Clouds (paid), All Other Clouds (free), and Technology Partner/Tableau.
5th Step: Choose the Programming Type and Tools to Build Your Salesforce App
Recently, Salesforce provided two types of programming languages and two types of tools that you can use. Let’s know what programming tools are used in Salesforce App development. This includes Apex Cloud-based programming language. Next are Lightning components and Visualforce.
6th Step: Build Your Salesforce App
Once you can identify the exact type of solution, it must have the programming language, licensing, and packaging, and of course, you must continue with the building procedure.
Two ways to do this are using internal sources or outsourcing the dedicated team. If you want to build the SalesForce App using an in-house team, it could be one the most viable and remarkable options. If you don’t have enough resources, ensure you can control the entire product cycle of AppExchange.
7th Step: Test Your Salesforce App
If you want to ensure optimal performance, then it must conduct comprehensive end-to-end testing in technological domains. In this case, you must adhere to the development of best business practices, especially for testing.
8th Step: Prepare Your App for the Launch on AppExchange
Once you are done testing and finalizing the app, the next step is to prepare by submitting it to the SalesForce AppExchange. In this procedure, it includes creating the managed packages and providing screenshots.
9th Step: Submit Your App for Security Review and Market This
Ensure you have submitted your final app by undergoing the security review and then have met the necessary security requirements.
Final Thoughts
Salesforce CRM is a critical business tool. It helps streamline data analysis and reporting, provides invaluable customer feedback, and aid in formulating better customer service strategies. As a result, businesses are able to align their resources towards creating timely, customer-oriented solutions.
With that said, Salesforce application development isn’t a linear process. It entails working with different tools and multiple software development methodologies. And with cloud solutions continuing to capture the imaginations of business owners, the world is yet to see the full potential of CRM Salesforce and the cloud ecosystem as a whole.
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