Using Digital Signage to Improve Your Business


30 May 2017


Digital signage

Digital signage is making a huge impact in the business world today. From outdoor LED neon signs to indoor menu boards, the digital signage industry is changing the way companies connect with customers. Businesses that utilize digital signs are able to engage with their audiences in more meaningful and memorable ways.

Having digital led signage shows you are innovative, ahead of the curve, and interested in connecting with millennial customers. It invites your guests to fully immerse themselves in the interactive experience with your brand. The best part is that digital signs are versatile—there are multiple ways to use them to your company’s advantage, and how you incorporate them will largely depend on your brand identity. Let’s examine a few ways that businesses are using custom LED signs to improve the way they interact with customers.

Using Digital Signage to Improve Your Business:

1. Digital Menu Boards:

If your business utilizes a menu of items for purchase or consumption, a digital menu board could be a valuable addition. Digital menu boards use LED sign technology to dazzle your customers with bright, gorgeous colors and vivid images that pique their appetites. They are easy to update, making seasonal item rotations easy and cost-efficient. They also add a sense of freshness to a guest’s encounter with your brand. While printed menu boards remain static and immovable, digital menu boards allow constant refreshing of your space with minimal cost.

What does the future hold? Some companies are exploring ways to customize users’ visits by adapting menu boards to their preferences and local or seasonal events in the area. Digital kiosks directly at the table are becoming more commonplace, allowing guests more control over their dining experience. Also, having a live screen during the ordering process can eliminate mistakes if guests notice their order isn’t listed correctly. In the end, all of these things merge to enable you to run a more efficient business with happier, more satisfied customers.

2. Connect Via Social Media:

Social media

Many businesses these days are using in-house digital displays to share what guests on social media channels are posting about them. This is a fantastic way to engage your audience, especially the younger demographic. Better yet, all of this is user-generated content, which takes the burden off you. It enhances the customer experience and really makes them feel like part of your brand. It also offers you free viral marketing as customers become excited about the possibility of seeing themselves on the board, and it gives them a chance to see what other people are saying about your brand in real-time.

Read also: Social Media Marketing Role In Technology

To encourage participation, make sure you include a call-to-action that will flash on the screen, inviting users to share their thoughts. You could even add an incentive, such as the chance to win a free treat in a random drawing. People love to win, and they’re more invested in businesses when they feel like they’re an integral part of the brand.

3. The Various Uses of Digital Displays:

Interactive Digital signage offers a valuable way to convey information in a variety of places. It can be used to transmit valuable information or health and safety notices. Companies can use them internally to motivate employees by showcasing company values or exciting news about business successes. Movie theaters use them to show their constantly updating array of showtimes. And they can help save lives. Healthcare facilities use them to assist patients, both with wayfinding signs and with digital displays in rooms and hallways that provide relevant information about their visit. The point is that anyone can find ways to integrate digital signs and displays into their market; it’s just a matter of figuring out how they can best benefit your brand.

However, your business can use digital signage, simply having it is the first step toward future innovation. A study by local business marketer Yodle shows that while consumers prefer supporting local brands, they also expect them to be digitally-savvy. And what better way to set yourself apart than being at the forefront of the digital revolution?

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Benefits Of Partnering

Streamlining Your Operations: The Benefits Of Partnering With Fulfilment Companies

In today's fast-paced business environment, efficiency and effectiveness are paramount for success. As companies strive to meet growing customer demands and navigate complex supply chains, the role of fulfilment companies becomes increasingly crucial. These strategic partners offer a range of services aimed at streamlining operations and enhancing customer satisfaction. In this blog, we explore the benefits of partnering with fulfilment companies and how they can help businesses thrive in a competitive landscape. Understanding Fulfilment Companies Fulfilment companies, also known as third-party logistics (3PL) providers, specialize in handling various aspects of the order fulfilment process on behalf of businesses. This includes warehousing, inventory management, order processing, picking and packing, and shipping. By outsourcing these tasks to fulfilment companies, businesses can focus on core activities such as product development, marketing, and customer service, while leveraging the expertise and resources of their partners to streamline their operations. Benefits of Partnering with Fulfilment Companies 📦Increased Efficiency One of the primary benefits of partnering with fulfilment companies is increased efficiency in the order fulfilment process. These companies are equipped with advanced technology and systems that automate and optimize various aspects of logistics operations, from inventory tracking to order processing and shipping. By leveraging their expertise and infrastructure, businesses can reduce order fulfilment times, minimize errors, and improve overall operational efficiency. 📦Cost Savings Outsourcing fulfilment activities to third-party providers can lead to significant cost savings for businesses. Fulfilment companies operate at scale, allowing them to negotiate favorable rates with shipping carriers, purchase inventory in bulk, and optimize warehouse space and labor resources. Additionally, businesses can avoid the overhead costs associated with maintaining their own warehouse facilities and staffing a dedicated fulfilment team, resulting in lower operating expenses and improved profitability. 📦Scalability Another benefits of partnering with fulfillment companies is scalability. These providers offer flexible solutions that can easily scale up or down to accommodate fluctuations in order volumes and seasonal demand. Whether a business experiences rapid growth or temporary spikes in sales, fulfillment companies can adjust their operations accordingly to ensure timely order processing and delivery. This scalability allows businesses to maintain high levels of customer service without the need for significant investments in infrastructure or personnel. 📦Focus on Core Competencies By outsourcing fulfillment activities to third-party providers, businesses can free up valuable time and resources to focus on their core competencies. Instead of being bogged down by the complexities of warehousing, inventory management, and order fulfillment, business owners and their teams can concentrate on strategic initiatives such as product development, marketing campaigns, and expanding their market reach. This focus on core competencies can drive innovation, growth, and competitive advantage in the marketplace. Choosing the Right Fulfilment Partner Selecting the right fulfillment partner is crucial for maximizing the benefits of outsourcing. When evaluating potential providers, businesses should consider factors such as experience, reputation, technology capabilities, service offerings, pricing, and geographical coverage. It's essential to choose a partner that aligns with your business needs, values, and long-term goals to ensure a successful and mutually beneficial partnership. Case Studies: Successful Partnerships Case Study 1: E-Commerce Ltd E-Commerce Ltd, an online retailer specializing in consumer electronics, partnered with TSP Fulfilment, a growing 3PL company based in Gateshead, to streamline its order fulfilment process. TSP Fulfilment's strategic location in Gateshead provided E-Commerce Ltd with access to a centrally located distribution center, allowing for faster order processing and shipping to customers across the UK. The company's commitment to customer service and technology-driven solutions impressed E-Commerce Ltd, leading to a successful partnership that drove operational efficiencies and improved customer satisfaction. Case Study 2: FashionForward Ltd FashionForward Ltd, a fashion retailer experiencing rapid growth in its e-commerce business, turned to TSP Fulfilment to support its expanding fulfilment needs. TSP Fulfilment's state-of-the-art facilities and scalable solutions provided FashionForward Ltd with the flexibility and capacity needed to handle increasing order volumes while maintaining fast order turnaround times. The company's focus on innovation and continuous improvement aligned with FashionForward Ltd's commitment to delivering a seamless shopping experience for its customers, making TSP Fulfilment the ideal partner for their growing business. TSP Fulfilment: Driving Growth in Gateshead TSP Fulfilment, a Gateshead-based 3PL company, has emerged as a leader in the logistics industry, providing comprehensive fulfilment solutions to businesses of all sizes. With a strategic location, state-of-the-art facilities, and a commitment to customer satisfaction, TSP Fulfilment is well-positioned for continued growth and success. Strategic Location Located in Gateshead, TSP Fulfilment benefits from its proximity to major transportation hubs, including ports, airports, and motorways. This strategic location enables the company to efficiently receive, process, and ship orders to customers across the UK and beyond. With excellent transport links and access to a skilled workforce, Gateshead provides an ideal environment for TSP Fulfilment to thrive and expand its operations. State-of-the-Art Facilities TSP Fulfilment operates from modern, purpose-built facilities equipped with the latest technology and equipment. The company's warehouses are designed to optimize storage space, improve inventory management, and streamline order fulfillment processes. With advanced warehouse management systems and automated order processing capabilities, TSP Fulfilment can efficiently handle high volumes of orders while maintaining accuracy and efficiency. Scalable Solutions As businesses grow and evolve, their fulfillment needs may change. TSP Fulfilment offers scalable solutions that can adapt to the changing requirements of its clients. Whether a business is experiencing rapid growth, seasonal fluctuations in demand, or expanding into new markets, TSP Fulfilment can tailor its services to meet its specific needs. From warehousing and inventory management to order processing and shipping, the company provides flexible solutions that allow businesses to scale their operations without sacrificing quality or efficiency. Commitment to Customer Satisfaction At the heart of TSP Fulfilment's success is its commitment to customer satisfaction. The company understands that reliable and efficient fulfillment is essential for businesses to succeed in today's competitive marketplace. That's why TSP Fulfilment goes above and beyond to ensure that its clients receive exceptional service at every step of the fulfillment process. From responsive customer support to timely order processing and accurate shipping, TSP Fulfilment strives to exceed expectations and deliver an outstanding experience for its clients and their customers. Growth and Expansion With its reputation for excellence and track record of success, TSP Fulfilment is experiencing rapid growth and expansion. The company's commitment to innovation, investment in technology, and focus on customer satisfaction have positioned it as a trusted partner for businesses seeking reliable fulfillment solutions. As e-commerce continues to grow and evolve, TSP Fulfilment is poised to meet the rising demand for efficient and scalable logistics services, driving further growth and success in the years to come. With its strategic location, state-of-the-art facilities, scalable solutions, and commitment to customer satisfaction, TSP Fulfilment is driving growth and innovation in the logistics industry. As businesses increasingly rely on third-party providers to streamline their operations and meet customer demands, TSP Fulfilment stands out as a trusted partner that delivers exceptional results. With its focus on continuous improvement and dedication to exceeding expectations, TSP Fulfilment is poised for continued success and expansion in Gateshead and beyond. Conclusion Partnering with fulfillment companies offers numerous benefits for businesses looking to streamline their operations, reduce costs, and enhance customer satisfaction. By outsourcing warehousing, inventory management, and order fulfillment to third-party providers, businesses can increase efficiency, achieve cost savings, scale their operations, and focus on their core competencies. When selecting a fulfillment partner, it's essential to consider factors such as experience, reputation, technology capabilities, and service offerings to ensure a successful and mutually beneficial partnership. With the right fulfillment partner by their side, businesses can thrive in today's competitive marketplace and deliver exceptional experiences to their customers. Read Also: 5 Tips For Transport & Logistics Business Owners Before Investing In Insurance Ship From Toronto Your Ultimate Guide To Efficient Shipping Solutions How Freight Forwarding Streamlines Supply Chains For Efficiency

Customer Service

Customer Service Gripes Revealed In New Survey

Are you an eCommerce business looking to address the problem of abandoned carts on your platform? Do you know how you can ensure that more people close the sales and move cart items into final purchases? Have you tried using some strategies like offering coupons and discounts to sweeten the deal? According to a new and very important study made by Feefo, it has been found that there are more than 79% of customers abandoning their carts and not closing purchases on e-commerce platforms. The question, which many eCommerce-based companies are asking is- how can I change this? In this article, we speak to leading digital marketing specialists and ask them about the various strategies, which can be used to ensure that the items are moved from the cart into the final purchase. Why Consumers leave Items in the Cart According to the Feefo Study? The survey is very important to read and understand if you want to improve the sales and revenue generation for your e-commerce business. According to Feefo, most consumers leave items in the cart because of one specific reason- High Prices! In most cases, the prices displayed on the product pages are exclusive of additional costs like taxes, shipping charges, and in some very weird cases, packaging! According to the study, it is time for eCommerce businesses to start becoming honest and transparent in showcasing prices to the consumers on the product page itself. This may remove the entire magnet strategy of- lower pricing, moving to the cart seeing the higher pricing however emotional investments and time ending up with the purchase Ecommerce businesses need to realize that digital audiences have started to move beyond just baits and value transparency on digital platforms. The study pointed out specifically to High Shipping Costs as the primary impediment to abandoned carts. Taxes too are something, which most of us take into consideration. However, additional shipping expenditures are still not acceptable to the vast majority. How the World’s Best Ecommerce Sites Handle the Abandoned Carts Issue? According to business experts at the best-performing sites, the need of the hour is to help customers at this stage with a small incentive. In other words, customers are already through 80% of the things a business needs to close a sale. At the cart stage, what you need is a small push, which can be offered by brands to the customers. Not only will this result in the final sales happening, but it will also boost the image of the brand in the eyes of the customer in a positive fashion. Some of the best businesses go for the following strategies- Using promotional codes for both new and existing customers. Taking away the Shipping Charges for customers and showing the discounted price. Creating personalized packaging and offering incentives to buy. Having multiple shipping vendors on the business and comparing prices. Rewarding the customer in other ways (social media shout outs). Why Building Positive Business Relationships matter for Ecommerce Businesses? Building a positive brand and making the customer feel special is critical for the success of your e-commerce business. This means that e-commerce businesses need to invest in their communication. In-app messages, email newsletters, WhatsApp communications, etc. are good ways to ensure that you are always having an open channel of communication. By valuing your existing customers, you will be able to win repeat purchases for your business. Your existing customers can also spread a positive word about your brand to their family and friends, leading to more sales and revenues. However, taking care of the costs is the number one thing, eCommerce businesses should look to address at all costs. If eCommerce businesses are able to bring their operational costs down, they will be able to further incentivize sales. You can view the Full Study and Report of the excellent Feefo Study below: Source:


Start 2024 Off On The Right Foot With These Top Business Tips!

Running a business is not for the weakhearted! You'll need to overcome countless hurdles, obstacles, and challenges to flourish and thrive in this competitive environment. You must ensure your workers are trained and skilled in handling complex client interactions and situations. You’ll also need to know how to market and advertise your establishment effectively. Another vital skill that you’ll need to pay close attention to is your customer's overall experience of your business. You’ll need to be detail-oriented, focused, and goal-oriented. In this blog article, we will explore a few vital tips you should implement in your business. Let’s get started! You've Always Have To Be Prepared For Any Situation Being a business owner comes with a lot of responsibilities. This means you’ll need to learn how to lead your team and take your business to the next level. This means you’ll need to be prepared in every circumstance to run your enterprise effectively. You’re always going to need to expect the unexpected. This involves ensuring you’re prepared for power outages or electrical issues. This is why you need to ensure that you buy batteries in bulk and have a backup energy source. Along with being prepared for power outages, you’ll need emergency plans regarding the stock control or equipment required to complete your daily tasks. Make Sure Your Staff Members Are Trained And Skilled First, for your business to thrive and keep clients coming back to your establishment, you need to ensure that your workers are effectively trained and skilled in the specific field. This means you will first need training material, resources, and programs to employ your workers. You’ll need to teach them how to diffuse complex client interactions, work with specific equipment and operating systems, and educate them on the latest industry trends and information. You’ll also need to ensure they’re equipped with the right tools and equipment to thrive and be productive in their job! Focus On Marketing Your Establishment For your business to grow and thrive in the market, you will need to market it effectively. This is where you’ll need to get creative and think outside the box. Social media is one of the most powerful tools to advertise your business. This is where you will need to implement digital marketing strategies, SEO best practices, and paid media programs to help you build your online presence. To thrive in this sector, you must understand how to communicate with your clients effectively. This will inform them of price changes, new specials, or shifts in your products and services. Marketing is the most essential aspect of running a successful business and should be considered in detail. Final Thoughts In conclusion, running and operating a business is no walk in the park, but it’s gratifying! To climb the ladder of success, you must market your business effectively, train your workers, and find the best ways to prepare for unexpected shifts. With the right team behind you, the proper strategies, and a positive mindset, you’ll succeed in no time! Read Also: Top 5 Types Of Startup Business Loans Effective Ways To Utilize Digital Marketing 6 Things You Should Know Before Starting A Business