Embedded Finance In Online Businesses: The Role Of Account Top-Ups And Currency Exchange

Published on: 22 December 2023 Last Updated on: 11 September 2024

Ever wondered how you can instantly top-up your business account or exchange currency without leaving your favorite online platform? No, it’s not magic—it’s embedded finance. This revolutionary approach is changing the way online businesses operate, making financial transactions smoother, quicker, and more integrated than ever before. Let’s dive into what embedded finance is and explore its role in account top-ups and currency exchange.

What Is Embedded Finance?

Embedded finance is the seamless integration of financial services directly within a non-financial platform or application. Imagine being able to perform all your banking needs—like topping up your account or exchanging currency—right within the app or website you’re already using for your business. No need to juggle multiple tabs or apps; it’s all there, integrated into your existing workflow.

Why Is It Important?

In today’s fast-paced world, efficiency is key. Businesses are always looking for ways to streamline operations and improve the customer experience. Embedded finance does just that by eliminating the need to switch between different platforms for financial transactions. This not only saves time but also reduces the chances of errors, making life easier for both businesses and their customers.

Functioning Of The Embedded Finance

In this section, we try to understand about the emergence of embedded finance. So let’s get started with the discussion. In order to develop an idea of the functioning of embedded finance, an individual has to understand the key shifts which are driving it.

Shift To E-Commerce

The digitization of commodes has opened the pathway for embedded finance. This is because the business integrates these financial services within their digital platforms as a section of customer experience. Various E-commerce businesses like branded credit cards, NPL financing tets, and rewards programs help increase sales. The on-demand platforms provide digital wallet payments to woo the attention of consumers.

The Advances In Integrating Technology

The fast development of integrating financial services into non-monetary platforms helped it become workable or scalable. The digital onboarding real-time data connections have enabled authenticated transactions. The API has enabled the Software as a service and subscription services to add the required flexibility in payment options. The APIs have also incorporated in-app invoicing, lines of credit, and business users.

Consumer Expectation

Consumers are the king in a perfectly competitive market. They are more comfortable with the nontraditional providers for the financial services. It is driven by the streamlined experience and the search for convenience. The systems within their limits are trying to become the streamlined experience. The ubiquity of smartphones, commerce, digital banking, and e-commerce has enabled changes in digital banking. It has helped bring about the change in the entire system of services.

The Last Shift Is Reaching The Unreserved.

Some argue that embedding finance into daily transactions can ease the acces to financial products. Some others opine that integrating embedded technology could bring about huge changes in services, such as ride-sharing transactions. It makes the services easier.

The Convenience Of Account Top-Ups

The Old Way Vs. The New Way

Remember the days when topping up your business account meant logging into a separate banking portal, filling out tedious forms, and waiting for confirmation? Those days are long gone, thanks to embedded finance. Now, you can top-up your account with just a few clicks, right within the platform you’re already using for your business operations.

Real-world Use Cases

– Uber: Drivers can top-up their accounts within the app, allowing for immediate cash-outs and a smoother financial experience.

– Airbnb: Hosts can easily top-up their accounts for quicker payouts, all without leaving the platform.

Benefits Of Embedded Account Top-Ups

– Speed and Efficiency: No more waiting for bank confirmations. Top-ups are instant, letting you focus on what matters—your business.

– Reduced Friction: By integrating financial services into existing platforms, embedded finance eliminates the need to navigate multiple apps or websites.

– Enhanced Customer Loyalty: When you make life easier for your customers or users, they’re more likely to stick around.

The Flexibility of Currency Exchange

Traditional Currency Exchange Woes

Gone are the days when exchanging currency meant a trip to the bank, standing in long queues, and dealing with complex fee structures. Traditional methods often come with hidden charges and are time-consuming, making it a hassle for businesses that operate internationally.

Real-world Use Cases

– Shopify: Sellers can easily exchange currencies right within their dashboard, making it simpler to manage international transactions.

– Revolut: Offers in-app currency exchange at competitive rates, allowing users to switch between currencies without leaving the app.

Advantages of Embedded Currency Exchange

– Cost-Effectiveness: Say goodbye to exorbitant fees. Embedded finance often offers more competitive rates, saving you money in the long run.

– Real-Time Exchange Rates: No more refreshing your browser to get the latest rates. Embedded finance solutions provide real-time information, so you always get the best deal.

– Simplified International Business Operations: Managing a business that operates in multiple countries? Embedded currency exchange makes it easier to handle transactions in different currencies, all within a single platform.

Regulatory And Compliance Aspects

While the convenience and efficiency of embedded finance are undeniable, it’s essential to note that these services also come with built-in compliance features. This means you don’t have to worry about navigating the complex landscape of financial regulations—most of it is taken care of within the platform itself.

Future Trends

As technology continues to evolve, so will the capabilities of embedded finance. Shortly, we can expect even more streamlined services, particularly in the areas of account top-ups and currency exchange. Whether it’s instant cross-border payments or even more competitive exchange rates, the sky’s the limit for how embedded finance will continue to revolutionize the online business landscape.

Conclusion

Embedded finance is not just a convenience; it’s a game-changer for online businesses. From the ease of account top-ups to the flexibility of currency exchange, this integrated approach to financial services is making business operations smoother and more efficient than ever before. If you’re in the online business space, now’s the time to consider how embedded finance could benefit you.

By understanding and leveraging the power of embedded finance, you’re not just staying ahead of the curve—you’re shaping the future of online business.

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Barsha Bhattacharya

Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.

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What is the Best Instant Cryptocurrency Exchange?

One of the best and most common ways to buy and sell cryptocurrencies or exchange one crypto to another is by using cryptocurrency exchanges. Numerous exchanges have already carved a reputation for impeccable service and terms while others are pretty much starting up. Because of this, crypto investors often wonder which instant cryptocurrency exchange is the best. The prices of cryptocurrencies are far from stable. This provides an opportunity for investors to benefit from price rises and finding an instant cryptocurrency exchange offers the ideal opportunity to sell at the right time. The best platform not only allows you to buy or sell crypto but also exchange it for a different cryptocurrency. There are a lot of other factors you should look into when looking for an instant cryptocurrency exchange. The sign-up process, trading charts complexity, trading volume, and the various digital currencies you can buy or sell at the exchange are some of the things you should look into. So, what is the best instant cryptocurrency exchange? Here are some of the best. Nakitcoins: When searching for a platform where you can buy instant cryptocurrency, Nakitcoins easily tops the charts. The fact that you can walk into any of their physical offices with cash and buy Bitcoin or any cryptocurrency differentiates them from other crypto exchanges. Apart from their low fees and high transaction limits, Nakitcoins offers instant cryptocurrency exchange services for cash or other cryptos. Additionally, if you decide to create an account, signing up with Nakitcoins is extremely easy, as just your email address is required. If you are also looking for an exchange where you can transact safely and securely without limits, Nakitcoins should be your top option. With Nakitcoins, you can also exchange one crypto for another without an account, perform instant cash deposits or withdrawals, buy crypto with credit or debit cards and even buy bitcoin with cash vouchers such as Neosurf. CoinSwitch: CoinSwitch is another popular option when you are looking for instant exchange crypto. With CoinSwitch, you can buy and trade bitcoin instantly, and not just that; CoinSwitch supports 300 cryptocurrencies you can buy or sell and over 45,000 pairings you can choose from if you want to exchange one crypto for another. One of the reasons why you should consider CoinSwitch is that you can use your credit card to buy crypto. This allows you to perform crypto to crypto exchanges instantly. You can do crypto to crypto exchange without having an account with them. ChangeNOW: With ChangeNOW, you can buy or sell over 170 cryptocurrencies. This makes it one of the few instant crypto exchanges with such a huge and diverse opportunity to invest in digital currencies. In addition, you can conduct an instant BTC exchange, either for cash or to other cryptos without even signing up with ChangeNOW. In addition, ChangeNOW does not have a limit for the number of transactions you can do in a day. Its user-friendly interface makes ChangeNOW one of the simplest instant crypto exchanges for crypto investors. You also will get crypto exchanges at ChangeNOW with the best exchange rates. Conclusion: There are several crypto exchanges in the market, each having its terms and exchange rates varying slightly. If you are a crypto investor and looking to make profits from crypto trading, instant crypto exchanges such as Nakitcoins should be your first choice. We believe you now have your answer if you have constantly been wondering, "What is the best instant cryptocurrency exchange?" Read Also: How to Buy, Sell, and Trade EOS Coin Exciting Facts About Cryptocurrency And Crypto Wallets How To Become A Successful Cryptocurrency Trader In 5 Easy Steps Investing In Bitcoins: 5 Things You Need To Know

Is 2021 The Most Critical Year For Bitcoin And Other Cryptocurrencies?

The past year has been one of a kind with a global pandemic, countrywide lockdown, travel restrictions, and most importantly, market uncertainties. Yet, we experience one financial asset on the rise - Bitcoin. This new-age digital currency saw a price recovery from almost $3000 to reach an all-time high of $62,000 in 2021. The rally of Bitcoin and other Cryptocurrencies doesn’t seem to run out despite their 600% price surge. Yes, the current price is far below the $60,000 mark. But the possibility of Bitcoin hitting the next new all-time high is always there. Experts believe that this drop in the price is just a single step back to take three steps forward. Putting the short-term volatility aside, financial gurus predict that the price of Bitcoin will reach $100,000. Is 2021 The Most Critical Year For Bitcoin? 2021 has been a big year for cryptocurrencies. But what’s next? We have seen Bitcoin breaking through all-time high prices several times, regulatory talks with the potential to impact the currency industry exponentially, and more institutional purchases. Furthermore, the interest of people in the Cryptocurrency industry has skyrocketed in 2021. It has now become a hot topic of conversion among investors. In many ways, the first half of 2021 has seen many breakthroughs. This has grabbed the attention of everyone on a global scale. However, the Crypto industry is in its infancy phase, and there is still a lot of room to grow. Hence, it is difficult to predict where things are headed accurately. Cryptocurrency Regulation The governmental organization has accepted the benefits Cryptocurrency and Bitcoin bring to the table. The only thing that worries them is the security aspect. Lawmakers worldwide are trying to figure out how to establish laws that best outline the Cryptocurrency industry and keep it safe from cybercriminals. Every nation sees Cryptocurrency in a different light. Some consider them illegal, while some are not clear about what to make out of them. For instance, China has announced that trading in Cryptocurrency will be illegal completely. On the other hand, America has passed down a bill that sees Crypto profits as regular income, and people making Crypto profits will be liable to pay taxes. If you are thinking of entering the Crypto market, perhaps this is the best time. The regulation of Cryptocurrency has become clearer. To start with your Crypto investment, you simply need to open an account and buy Cryptocurrencies. Recent Development In Cryptocurrency Industry In the first half of 2011, the Crypto economy has covered significant milestones. This includes the record-breaking price surge and smoother regulation. The industry expected to preserve the momentum even after it really came to an end. Although we are in the last quarter of 2021, we have seen many noteworthy developments. A few of them are highlighted below. In late March, Visa announced that it would allow its users to use Cryptocurrency USD Coin, a Stablecoin whose value is pegged directly by the USD price evaluation. In March, PayPal announced that they are launching a feature that will allow the US user to use their Cryptocurrency assets to exchange goods and services on its online merchant internationally. In April, the Venmo platform announced that it is adding a feature to support Cryptocurrency. The list just goes on. If you want to know more about the list, click here to read more. The Future Of Cryptocurrency We can spend the whole day speculating the value of Cryptocurrencies and still stay miles away from how they will perform. That's how dynamic this industry is. Moreover, cryptocurrency is still in its infancy phase. So it is hard to predict how it will come up as the industry matures. Being a new industry, there are just too many unexplored lands and unanswered questions. We have to be patient with the industry and try our best to guide it in the right direction. Read Also: How To Make Money From Bitcoins Does Bitcoin Harm the Environment? Myths To ignoring And Tips To Follow When Buying Your First Boat

Know the Applicable Stamp Duty when Gifting an Asset

Ravi Krishnan was retiring from central government service. At this time, he decided to gift his three-bedroom flat in Navi Mumbai to his son Akaash. Krishnan is now 60 years old and would relocate to his native Bengaluru from Mumbai. Widower Krishnan has planned for his golden years well. He can easily manage with a pension of Rs.2.5 lakh a year in Bengaluru where he owns a house. While Krishnan was formally transferring the rights of his Mumbai flat to his son, he came to know that there are certain tax implications. He got down to assess what needs to be taken care of with regard to stamp duty gift deed. It turns out that the transfer of any immovable property, even from father to son, is considered as a gift as per the existing laws. Stamp Duty on Gifts Stamp duty is the tax levied on a property which is being sold or transferred. Stamp duty varies from state to state. It is in the range of 3–7% of the value of the property. The Transfer of Property Act mandates that the gifted property be registered as a ‘gift deed’. This should be duly signed by the person who is gifting it. It also needs to be signed in front of two witnesses. A gift deed is a legal document that endorses the transfer of property from the donor to the receiver. There is no exchange of money in this case. The rate of stamp duty, however, is the same as in the regular sale of the property. However, some states are lenient in terms of stamp duty gift deed when it involves gifting of property between close relatives. You can make use of a free stamp duty calculator available on various real estate aggregator websites. Then you will know the exact rate applicable in the case of your gift deed property. Components of a Gift Deed Details of the property that is being given as a gift Details of the donor such as name, father’s name, Aadhaar number, address, etc. Details of the receiver such as name, father’s name, Aadhaar number, address, etc. The date and place where the gift deed is being signed Signature and details of two witnesses who were present when the gift deed was executed Relationship between the donor and the receiver Income Tax on Property Gifts According to the Income Tax Act, 1961, you are not liable to pay tax on gifts received of up to Rs.50,000 in a year. What if the value of the gifts exceeds Rs.50,000? Then a gift tax is imposed on the receiver. The Income Tax Department has taken into consideration that movable and immovable assets change hands between close relatives. So, it has exempted the receiver from paying any tax for a property received as a gift. What is heartening is that there is no cap on the price of the property. However, the donor of such a gift has to be from a list prepared by the Income Tax Department. Which donors are exempt from taxes? That includes parents, spouse, siblings, siblings of the spouse, and direct ascendants and descendants of the donor and their spouse. As a receiver of the property as a gift, you would only need to pay income tax when you decide to sell it. The Income Tax Department will treat the proceeds from the sale of the property as an income. You are liable to pay taxes on such an income. The rate of the taxes, however, will be decided on your period of holding. Short-term capital gains will apply to holdings below 36 months. If the holding period is beyond 36 months, you will have to pay long-term capital gains tax of 20%. But in this case, you will also be entitled to indexation benefits. Conclusion The gifting of immovable assets attracts taxes. One has to pay stamp duty and registration charges when the transfer of rights of a property takes place. Stamp duty varies from state to state but is essential in formalizing the gift you have received. For property received as a gift, you will not be required to pay any taxes unless you decide to sell it. Read Also: 5 Gorgeous Hairstyles For A Perfect Date Night

Embedded Finance In Online Businesses: The Role Of Account Top-Ups And Currency Exchange

What Is Embedded Finance?

Why Is It Important?