Franchise Digital Marketing: 4 Effective Techniques

24 November 2023

Marketing is the backbone of every business. Whether you are a small business owner or a franchise owner, marketing is something that you cannot ignore. However, when it comes to franchises, marketing can be a tough nut to crack. As a franchise owner, you have multiple stakeholders to consider, and you need to maintain a consistent brand image across all your locations.

However, with the advent of digital marketing, things have become a lot easier. In this article, we are going to discuss 4 franchise digital marketing tactics that can help you grow your business.

4 Franchise Digital Marketing Tools

Let’s take a look at 4 common digital marketing tactics you can try out for your franchised business.

1. Search Engine Optimization (SEO)

Search Engine Optimization or SEO is one of the most effective digital marketing tactics that can help your franchise business. SEO helps your website rank higher in search engine results pages (SERP), which drives more traffic to your website. When it comes to franchises, SEO is essential to ensure that all your locations appear in local searches.

Local SEO helps businesses appear in Google’s Map Pack, which is an organic search result that displays local businesses in a specific area. By implementing local SEO tactics such as claiming your Google My Business (GMB) listing, optimizing your website for local keywords, and building local citations, you can improve your search engine rankings and attract more customers to your franchise locations.

2. Pay-Per-Click (PPC) Advertising

Pay-per-click advertising is a digital advertising model that allows businesses to pay for ad placements on search engine results pages (SERP), social media platforms, or other websites. PPC advertising can be a great way to increase brand awareness and drive traffic to your franchise website.

However, when it comes to franchises, it is essential to ensure that all your ads are consistent with your brand guidelines. By creating a centralized ad campaign that can be modified and localized for each franchise location, you can maintain a consistent brand image across your entire franchise network.

Social media marketing is a great way to connect with your audience and build brand awareness. Platforms such as Facebook, Twitter, and Instagram can help you reach potential customers and engage with your existing audience.

When it comes to franchises, social media marketing can help you maintain a consistent brand image across all your locations. By creating a centralized social media strategy and providing localized content to each franchise location, you can ensure that all your social media accounts are consistent with your brand guidelines.

4. Email Marketing

Email marketing is one of the most cost-effective digital marketing tactics available. By building an email list of your existing customers, you can keep them informed about your latest offers, promotions, and events. When it comes to franchises, email marketing can be a great way to stay in touch with your customers across all your locations.

By creating a centralized email marketing campaign and providing localized content for each franchise location, you can ensure that all your email marketing campaigns are consistent with your brand guidelines.

Implement Digital Marketing Techniques to Drive Online Traffic to Your Franchise

When it comes to franchises, digital marketing can be a powerful tool to drive growth and maintain a consistent brand image across all your locations. By implementing these digital marketing tactics, you can improve your search engine rankings, increase brand awareness, connect with your audience, and stay in touch with your customers. However, digital marketing is an ever-evolving field, and it is essential to stay up-to-date with the latest trends and best practices to ensure the success of your franchise business.

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Best Ways To Market Your Small Business Online In 2024

Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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How To Make Your Content More Engaging : 5 Easy Peasy Ways

Content marketing is an essential tool to increase the net reach of a business. Especially since consumers are becoming more and more research dependent to choose from hundreds of options for the same product or service. “Google” has now become a verb and customers “google” everything before buying. In this scenario, content marketing becomes very important to make sure the customers get to see your website and content. Search Engine Optimized text and smart use of keywords are important to make your content visible. However, just attracting a customer to your website is not enough. Keeping your website visitors engaged is equally, if not more, important. But how do you do that? Here are a few things you can do to engage your website visitors. Content Marketing. Different Ways Content Marketing Can Make Things Possible For You There are several factors you have to take care of if you want to multiply your business in the right direction. Content Marketing can make things easier for you. 1. Keep Your Content Informative: The prime objective of your website and the aim of your customer is to gather information regarding a particular subject. Thus, while experimenting with everything else, do not undermine the importance of quality information in content marketing. Focus on incorporating a diverse range of subjects in your content, add news pieces, and give your readers more reasons to visit your website multiple times. 2. Present Data via Infographics: Statistics automatically increase the quality of your content. But let’s face it, numbers can get boring if not presented correctly. Thus including data in your content without making the readers lose their interest in the content can be a tough job. A good and proven way is to use infographics. Curate your own infographics based on reliable data. However, it is important to keep in mind that the data should be readable and understandable by your readers. 3. Include Videos: Videos are much more engaging than text, especially when it comes to informative text. Curate videos related to the products or services you offer. You can also include clippings of interviews or news that presents information relating to your services. For example, if you offer natural and organic skincare products, you can add news clippings talking about the harmful effects of toxins in cosmetic products. To be more engaging, use animation and curate your own video describing why the customer needs what you are offering. It is advertising yes, but also a part of your content. Hence, do not shy away from using videos on your website. 4. Use Pop Culture: One thing we can all agree on is that no one likes to read boring content. You have to put in efforts to make your content more interest-grabbing. A good option is to use pop culture references so that the customers can relate your content to their daily lives. While this does not mean there should be any compromise on the level of information, it surely will help you develop a connection between your services and your customers all the while making your content more enjoyable. 5. Personal Touch Is Important: While the prime function of your content is to give out information, personal touch to your content can make it even more reliable and relatable to your customers. Sharing your personal experience regarding any particular subject, or an anecdote of an incident while availing of service shows that the information you provide comes from experience and is thus practically useful to your customer. You can even hire content marketing service providers to enhance your visibility and access online or invest in a WordPress maintenance service to manage your website so you can focus more time on marketing. The above-mentioned points help you make your content engaging. However, it is also crucial to make sure that your content is shareable. Add in sharing links for different social media platforms. Keep the comment section open and try reverting back to your customer's feedback regarding your content. These little things can help you get the best out of your business’s online presence. Read Also: Know Why Content Marketing Is Important For SEO Improve Your Local SEO Via Content Marketing

Required Content Marketing for Your E-Commerce

According to HubSpot, in 2019, 75% of the world's companies used content marketing and found it more efficient than other ways to attract customers. Small businesses with up to five employees predominate among them. The fact is that young companies with budget deficits, in contrast to large market players, prefer to invest in useful content, offering users detailed and objective reviews. Popular sites for content marketing: Blogs on a store's website or a third-party site; video channels; thematic forums; affiliated websites. A blog on an E-Commerce site may include product reviews, sales leader ratings, interesting case studies, recipes and application examples, detailed answers to customer questions, stories about creating a product line and other useful content that will show your expertise in this subject. YouTube channel is an absolute must-have for shops, whose products can be spun in the hands, show in work and express their impressions. For today YouTube is a search engine where you can find answers to almost any questions. Tell your customers which bike is best for the city and tires for the ice. And you'll notice how customers will reach out to you. Thematic forums and partner sites are the right places to post quality content, where you can demonstrate expertise in your niche. User-generated content of the E-Commerce E-commerce is an excellent platform for generating content by users and customers. Reviews, Q&As, photo and video reviews of products provide an opportunity to receive unique and useful content almost for free. It's enough only: simplify registration; add authorization through social networks; abolish premoderation; motivate users to communicate and express themselves; ask to bark, share in social networks; provoke discussion; to give bonuses for comments or reviews. The advantage of content marketing can be considered an increase in the image and customer loyalty due to the trust in the expert opinion of the store. With the same level of traffic to useful content and to the selling page, the content gives the best conversion into sales. If your niche is not yet engaged in content marketing, you have a great opportunity to become an expert and leader in their field. The disadvantage of this method of attracting clients in high labor costs and the long-lasting effect of investments. But during the regular publication of quality materials, the cost of each client involved is constantly falling, which makes content marketing profitable in the long term. Criteria for the effectiveness of content marketing Google Analytics, together with E-Commerce reporting, allows you to track all quantitative and qualitative indicators of content marketing efficiency: viewings; malfunctions; time on the site; number of subscribers; likes, reposting, comments; returns to the site; lids and sales; conversion rate; marketing costs. Sales and lids are just one of the criteria for efficiency. Much more emphasis is placed by experts on the involvement of the audience, which is subsequently converted into sales. Read Also: 7 Proven Marketing Tactics to Increase your ROI in 2018 Creating Successful Mobile Games: What You Need to Know

Which Targeting Option is Best for Influencing Consideration?

Question: Which targeting option is best for influencing consideration? Remarketing Demographics Custom Intent Custom Affinity Correct Answer: Custom Intent Detailed Answer Of “Which Targeting Option Is Best For Influencing Consideration?” The answer to your question “Which targeting option is best for influencing consideration?” is Custom Intent. Custom Intent is the best targeting option for influencing consideration because it helps you to reach your ideal audience by entering apps, URLs, and relevant keywords. According to the reports, many digital campaigns are not able to reach their target audience. To eliminate this problem, Google launches Custom Intent audiences. This program enables digital marketers to create audiences based on online behavior and relevant keywords. Besides, you can set up this in your Video, Gmail, Discovery, and Display campaigns by adding particular apps, URLs, and keywords, related to your goods and services. What are Custom Intent Audiences? Now, you might be confused about custom intent audiences. No need to worry! I am going to explain in detail Google’s custom intent and its benefits in the long run. Custom Intent audiences is a Google product that enables marketers to target individuals presently researching particular solutions, products, and topics on the web by making use of Youtube or display video campaigns. Best Benefits of Custom Intent Audiences Yes, there are various benefits of custom intent audiences as it lowers the waste in ad budgets and reduces the stream of irrelevant online ad experiences by targeting high-quality prospects. Now, let’s discuss some powerful benefits of Google’s custom intent audiences. 1. Custom Intent Audience Targeting is Cheaper: Custom Intent audience campaigns reduce the rate of CPC (Cost Per Click) to a great extent while targeting the same high intent searchers. So, the drawback of the high intent search keywords i.e., high CPC eliminates by Custom Intent Audience. This is regarded as the best benefit of targeting options for influencing consideration. 2. Custom Intent Reduce Waste in Ad Spend Another benefit of the custom intent audience is that it reduces waste in ad spending. This gives you an opportunity to target only the most likely customers by making use of suitable offers. Moreover, this ad is only shown to a specific group of audiences who are interested in a particular topic related to your goods and services. This means that there are less wasted impressions when firms target unspecific niches or have too wide of a target audience. 3. Eliminates Targeting Expenses Eliminates targeting expenses is another benefit of using custom intent audiences. As already discussed above that search ad comes with a high CPC and the targeting prospects of both are nearly the same. Besides, responsive display ads featured in Custom intent campaigns get more click-through rates, impressions, and clicks at a lower cost. 4. Become a Thought Leader On A Given Topic Do you want to make your business a thought leader in your particular domain? If yes, then make the right use of custom intent audiences! You can analyze the URLs that are ranking on the first page of Google and make use of those in order to rank on the top pages of the search engine result page. Keep in mind, digital display ads with custom intent can reach the same result faster with a higher return on investment. 5. Tap Into Competitor’s Targeting Data & Advertise To Their Customers Custom intent audiences enable you to perform competitive research to gain insights into the keywords that bring conversions to your competitor’s websites. This way you can easily collect the data and use it for your own campaigns to target your prospect customers and increase conversion rates to a great extent. How To Create Custom Intent Audiences? To create custom intent audiences, you need to consider some factors that are listed below: i). Competitor’s pages ii). Competitor’s keywords iii). Search volume iv). Main competitors v). In-market keywords. Now, the proper steps to custom intent for your business, follow the below-listed tips step by step: Sign in to your Google Ads Account Click on “Display Campaigns” Pick one active campaign and click “Audiences” Then, select an ad group and click the plus icon Click on the pencil icon under the browser tab Select the blue plus icon and create a name for your custom intent Now, check the potential reach of your campaign under ‘Audience size’ The Final Verdict Custom Intent is the answer to your question “Which Targeting Option is Best for Influencing Consideration?” The above-described information explains the reasons why custom intent audiences can be used for targeting purposes and what are the benefits of the same. You May Read Also: Which Marketing Mix Element Deals Specifically With Retailing And Marketing Channel Management? Essentials For Digital Marketing How we could be able to get benefits from the outdoor marketing

Franchise Digital Marketing: 4 Effective Techniques

4 Franchise Digital Marketing Tools

1. Search Engine Optimization (SEO)

2. Pay-Per-Click (PPC) Advertising

4. Email Marketing

Implement Digital Marketing Techniques to Drive Online Traffic to Your Franchise

Getting The Best Digital Marketing Agency In Singapore For Your Business

The Best Ways To Market Your Small Business Online In 2024: A Guide

Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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How To Make Your Content More Engaging : 5 Easy Peasy Ways

Required Content Marketing for Your E-Commerce

Which Targeting Option is Best for Influencing Consideration?

Franchise Digital Marketing: 4 Effective Techniques

4 Franchise Digital Marketing Tools

1. Search Engine Optimization (SEO)

2. Pay-Per-Click (PPC) Advertising

3. Social Media Marketing

4. Email Marketing

Implement Digital Marketing Techniques to Drive Online Traffic to Your Franchise

Share this Article

Getting The Best Digital Marketing Agency In Singapore For Your Business

The Best Ways To Market Your Small Business Online In 2024: A Guide

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

Leave a Reply

Popular

Follow Us

Recent

Related