How To Make Your Content More Engaging : 5 Easy Peasy Ways

08 September 2018

Content marketing is an essential tool to increase the net reach of a business. Especially since consumers are becoming more and more research dependent to choose from hundreds of options for the same product or service.

“Google” has now become a verb and customers “google” everything before buying. In this scenario, content marketing becomes very important to make sure the customers get to see your website and content. Search Engine Optimized text and smart use of keywords are important to make your content visible.

However, just attracting a customer to your website is not enough. Keeping your website visitors engaged is equally, if not more, important. But how do you do that? Here are a few things you can do to engage your website visitors. Content Marketing.

Different Ways Content Marketing Can Make Things Possible For You

There are several factors you have to take care of if you want to multiply your business in the right direction. Content Marketing can make things easier for you.

1. Keep Your Content Informative:

The prime objective of your website and the aim of your customer is to gather information regarding a particular subject. Thus, while experimenting with everything else, do not undermine the importance of quality information in content marketing. Focus on incorporating a diverse range of subjects in your content, add news pieces, and give your readers more reasons to visit your website multiple times.

2. Present Data via Infographics:

Statistics automatically increase the quality of your content. But let’s face it, numbers can get boring if not presented correctly. Thus including data in your content without making the readers lose their interest in the content can be a tough job. A good and proven way is to use infographics. Curate your own infographics based on reliable data. However, it is important to keep in mind that the data should be readable and understandable by your readers.

3. Include Videos:

Videos are much more engaging than text, especially when it comes to informative text. Curate videos related to the products or services you offer. You can also include clippings of interviews or news that presents information relating to your services. For example, if you offer natural and organic skincare products, you can add news clippings talking about the harmful effects of toxins in cosmetic products.

To be more engaging, use animation and curate your own video describing why the customer needs what you are offering. It is advertising yes, but also a part of your content. Hence, do not shy away from using videos on your website.

4. Use Pop Culture:

One thing we can all agree on is that no one likes to read boring content. You have to put in efforts to make your content more interest-grabbing. A good option is to use pop culture references so that the customers can relate your content to their daily lives. While this does not mean there should be any compromise on the level of information, it surely will help you develop a connection between your services and your customers all the while making your content more enjoyable.

5. Personal Touch Is Important:

While the prime function of your content is to give out information, personal touch to your content can make it even more reliable and relatable to your customers. Sharing your personal experience regarding any particular subject, or an anecdote of an incident while availing of service shows that the information you provide comes from experience and is thus practically useful to your customer.

You can even hire content marketing service providers to enhance your visibility and access online or invest in a WordPress maintenance service to manage your website so you can focus more time on marketing. The above-mentioned points help you make your content engaging. However, it is also crucial to make sure that your content is shareable. Add in sharing links for different social media platforms. Keep the comment section open and try reverting back to your customer’s feedback regarding your content. These little things can help you get the best out of your business’s online presence.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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10 Must Have Marketing Tools To Add In Small Business Growth Strategies!

Marketing is an essential part of business growth because people will buy your service only when they know about your existence. And people will know about you only when you promote your business on various platforms where they are looking for your product or services. Therefore, marketing tools play an essential role in spreading brand awareness. Digitization has provided an equal platform for every large and small business; all you need is the right knowledge and skills to use marketing tools to grow your business. What are Marketing Tools? Marketing tools are techniques, strategies, and materials used by marketing specialists of brands to create, enhance, and promote their products and services in order to expand their visibility. They are used for market research, generating leads, data analysis, content creation, SEO, and other categories of marketing. To increase productivity and make marketing time cost-efficient, there are various marketing tools in the form of software that helps you with various activities related to marketing. Here We Have Listed Ten Must-Have Marketing Tools: Customer Relationship Management (CRM) Tools HubSpot CRM Zendesk Social Media Tools Buzzsumo Buffer Search Engine Optimization (SEO) Tools SEMrush Keywords Everywhere Chrome Extension Content Creation and Design Tools Canva Adobe Spark Lead Generation Tools Unbounce Instapage Customer Relationship Management (CRM) Tools These tools let you interact with your customers through data analysis of gathered information. They compile data from various communication channels such as the company's websites, calls, emails, live chats, and other marketing materials posted on social media platforms. The data analysis helps a business know about customer behavior, their needs, and demands to provide them better services, which is an integral part of growing a business as they help to form business growth strategies to retain customers and drive sales. 1. HubSpot CRM: being free, every small business can have access to this incredible free tool. The tool saves a lot of time for the sales team as it gives you complete visibility of your entire sales pipeline on a clean and visual dashboard. It lets you connect to the prospects through free meeting scheduling, live chat, email templates, click-to-call functionality, and more. 2. Zendesk: it is an easy-to-love sales tool that will boost the productivity of your sales team, make data-driven decisions, and deliver enhanced customer experiences. Additionally, you can build and manage a pipeline that aligns with your business. Social Media Tools: social media helps to expand enormously, as most of the world's population is an active member of at least one social media platform where you can connect to them on a personal level. Therefore, it is highly important to manage what you post and how your followers respond to your content. Social media tools help you schedule your posts and get the right analytics from the posts, even from the channels where it can be hard to get the information. 3. Buzzsumo: The tool explores premium content that can help you get more likes, links, and shares. It analyses a vast amount of data to enhance your social media marketing strategies. Moreover, it helps you find influencers who can be an asset to your campaign. Another most important feature of the tool is that it tracks comments and trends to make a real-time connection with your audience. 4. Buffer: it is one of the most affordable and intuitive tools to manage your social media activity. It analyzes the data, helps your plan and schedule your posts, filters out important comments, and responds quickly to them. Additionally, it lets you track down your activity and analyze your progress to make better strategies. Search Engine Optimization (SEO): SEO is an integral part of digital marketing, as only an optimized website of content is visible on the search engines such as Google, which are the primary gateways for customers to enter a conversation with your brand. Therefore, you need SEO tools to manage and plan various SEO-related tasks such as keyword research, content optimization, or checking your current page ranking. 5. SEMrush: It is an award-winning tool used worldwide as a single platform to do SEO, content marketing, competitor research, PPC, and social media marketing. Specifically for SEO, it uncovers millions of local, and national keywords, analyzes any domain's backlinking profile, tracks your SERP position on a daily basis, and runs technical SEO audits. 6. Keywords Everywhere Chrome Extension: this add-on browser is easy to install and is compatible with both Chrome and Firefox. The extension shows monthly search volume, CPC, and competition data of keywords on multiple websites. Therefore, it will save you time that you can utilize to strengthen your business growth strategies. Content Creation and Design Tools: Content such as social images, logos, blog posts, or eBooks is the most influential way to attract people's attention to your brand. And there are many tools to create them. 7. Canva: the tool lets you create professional designs with premium features such as brand kit and background remover. It lets you can plan, create, and edit the content on your own or with your team. Additionally, the Built-in comments feature helps you communicate, work, and resolve suggestions in real-time. Therefore, with Canva, you can create world-class designs and share them with the world in just a few clicks. 8. Adobe Spark: it is a collection of three web/mobile apps, namely Spark Page, Spark Post, and Spark Video, to allow the creation of social graphics, flyers, logos webpages, videos in various themes, and other types of content in no time. It has thousands of templates that any beginner can use to create effective content. Lead Generation Tools: To expand your business, you need to generate leads, and it is the most challenging part of marketing. Lead generation tools will help you make the lead generation process easy and simple as their automated features increase the process of conversion. 9. Unbounce: with this tool, you can launch overlays on top of any web page that has a call-to-action feature. You can customize the triggers and targeting rules to choose who sees the offers and when. This feature helps to make your brand reach the relevant audience whose chances of conversion are maximum. Additionally, you can personalize your overlays by making your copy adaptable to what your audience searches for. 10. Instapage: the tool lets you create and optimize relevantly, on-brand, mobile-responsive post-click landing pages and experiences without the help of a developer. It helps to increase visitor engagement and conversion with unique landing page experiences for every ad and targeted audience. The main motive behind using these tools is to enhance the productivity of your sales department. You can make the best use of these marketing tools by hiring an expert who knows them in and out to save your time by focusing on your product and services and letting them do the rest of the job. The best part about these marketing tools is that they are affordable, and some of them even offer free trials and templates. So, even if you are short on funds, you can still make use of these marketing tools to grow your small business. Author Bio: Joe Martin is a long-time contributor in the tech industry as a leader at Adobe, CMO of CloudApp, and SVP at Scorpion. With his business and marketing degress from Utah and Stanford and his work in tsech he brings a unique balance of strategy and execution to help businesses large and small grow.

5 Tips for Marketing Your HVAC Business That Actually Work

HVAC repair is one of those services every homeowner or property manager needs at one time or another. So why aren't you getting as much business as you want? In many parts of the country, HVAC repair is a highly competitive business. In fact, 70% of new HVAC businesses fail in their first year. Our intention isn’t to scare you but to help you recognize the importance of a strong marketing plan and help to know about the HVAC estimating software working procedure. If you're looking for new ways to market your HVAC business, the methods below have proven to be successful time and time again. Best Ways to Market Your HVAC Business : There are plenty of marketing ideas online, but how do you know which ones will actually work? Here are a few of the most important and reliable methods: A Great Website : We truly can't emphasize this one enough. With smartphones in nearly everyone's hands, the first thing a consumer does today when they hear about a company is search online. A professional-looking website is no longer just a helpful addition. If you don't have one, customers get suspicious. They start wondering if you're a legitimate company or if this is just a side business that you aren't knowledgeable about. There are sites online that will help you create your own website, even if you have no web design experience. You could also choose to hire a professional designer for a more customized and high-end look. If you're looking for examples of strong HVAC websites, look at the site for Hays Cooling and Heating. They have a professional look and they give customers everything they need to decide that this is the right company for them. Content Marketing : Let's stick to the online sector and talk about content marketing. Content marketing is the strategy of making your site an informative resource for customers, rather than one giant sales pitch. Content marketing will factor into your initial web design as well as your continuous updates. If you update your site frequently, you'll show up closer to the top of the list of results when someone searches for an HVAC company on Google or other search engines. The best way to do this is with a blog you update regularly. Keeping with the content marketing strategy, your blogs should be helpful and informative. Base them around real questions people are searching for. These blogs are also great to share on your social media profiles, so they further enhance your online presence. Networking with Other Contractors : Unfortunately, you're in an industry that is plagued by mistrust. In HVAC as well as many other types of home repair, there are some businesses and contractors who don't do their job well while taking money from customers unjustly. This means most homeowners and property managers are slow to trust their contractors. When they find one they trust, they tend to ask them for recommendations for other specialties as well. Develop relationships with plumbers, home builders, cement layers, and other construction-based specialties. We're not talking about a formal arrangement. Just make sure they know who you are and what you do good work. If one of their clients is looking for HVAC services in the future, those contractors are more likely to refer them to you. Pay-Per-Click Advertising : We all know how pervasive Google is as a search engine. When it comes to digital marketing, one of your primary goals is showing up higher on Google's search results. So why not go directly to the source? Paid ads through Google will put you at the top of one of the first pages when customers Google a relevant search term. You can also set any budget you're comfortable with, so nearly any business can afford some level of paid search engine marketing (SEM). Referral Codes : Remember that discussion about how slow customers are to trust contractors and home repair companies? This makes customer referrals another powerful marketing tool. You don't have direct control over whether a happy customer refers you, but you can give them an incentive. Rather than posting general coupon codes online to drive business, give referral codes to past customers. If a new customer hires you with a previous customer's discount code, the new customer gets a discount and the previous customer gets credit toward future services. Exhibit at Local Home Expos : Many cities and regions have occasional home expos. These are shows where homeowners can learn about all the latest updates on the services they may need, while also meeting their local service providers. Not everyone likes to socialize and sell themselves, but these expos are vital opportunities. You have an audience full of people who are potential customers, so be sure to get involved. Signage on Your Van/Truck : Half the battle with marketing is simply getting your name out there. The more a customer sees your name, the more they'll see you as a legitimate, trustworthy company. One cost-effective way to spread the word is by using the space on the side of your van or truck. This actually serves two purposes. First, it gives you more visibility. Second, it gives you a more professional image. If you pull up to a customer's home in a branded van with a name you're trying to stand behind, as opposed to a beat-up anonymous truck, it adds a layer of credibility. Building Your Online Reputation : Here we are, back at trust again. Online reviews are one of the most important ways to get new business (or avoid losing new business). Looking up online reviews is common practice for consumers today, especially if they're making a large purchase like an HVAC repair. Build your online reputation on Google, Yelp, Angie's List, and more by encouraging happy customers to post reviews. Setting Up Your HVAC Business for Success : An HVAC business isn't always an easy one to start, and it takes dedication and planning to make it work. But with the tips above, you can build up your business and secure a future for your company. For more help starting or growing your business, check out our business tips blog. Read Also : Know Why Content Marketing Is Important For SEO 4 Points To Consider When Creating A Great Content Marketing Strategy Today How To Deal With Debt By Doing Business Marketing Smartly?

What Is VoC Marketing?

Despite digital marketing strategies being effective and robust with their outcomes, these need to constantly evolve since consumer needs and habits are continually changing. That’s not different from the voice of the customer or VoC marketing campaign. The strategy is one in which a business strives to listen to what the customer has to say and gain insight from that feedback in order to act on concerns or needs. The customer’s experience is optimally significant, making it vital that the business leaders hear what the customer has to say to fully understand where improvements to this experience need to be made to garner a greater sense of satisfaction. A robust VoC program should reveal the target demographic’s expectations about the goods and services you provide, whether these expectations are being met, and what needs to happen in order to ensure this happens in the future. The ideal strategy will incorporate a variety of sources to collect this feedback, so the customer knows they’re being given a voice when it comes to their products. The concept might sound simplistic, but it’s a bit more challenging than it seems. Learn about VOC from an AI standpoint at https://www.sixsigmadaily.com/how-innovative-technology-can-improve-voice-of-the-customer/. What Is VoC Marketing? Business leaders might believe their marketing strategies are comprehensive enough to help them understand what the customers have to say but do these leaders hear and understand what the target audience has to say? The facts indicate that many organizations are not up to speed despite significant investments in their research strategies. With those “statistics,” new marketing concepts are developed constantly to make businesses more consumer-centric, including a robust new process referenced as “VoC” marketing or “Voice of the Customer.” With this process, the audience's feedback is collected, heard, understood, and steps are taken to move their suggestions forward. It sounds relatively straightforward but can be a time-intensive and involved process. Let’s look at it more closely. 1. The Interviews With VoC, there is a need for in-depth responses from the target groups. While surveys are usually an integral tool in the marketing scheme and a budget-friendly method for collecting poignant insight, detailed input is lacking. In order to get a feel for the true nature of a customer’s opinion, this new research tool uses “quantitative” and “qualitative” methodologies - not merely surveys. These can include focus groups, interviewing, site analytics, journey maps, and more. The process is used with both the clients and the internal teams having a goal of obtaining “multi-dimensional” feedback on methods of improving the customer’s experience and the products. 2. Answering the tough questions All businesses prefer to receive positive input. That can influence how questions are relayed with the survey creation, with results then being relatively useless. The point with VoC is to step outside of your comfort zone with the difficult questions you might not want to hear the answers to. While the responses could be harsh, these sharp insights are what bring change, improvement, and growth. If you can’t recognize weakness, there’ll be no capacity to make changes. Without constantly evolving along with the consumer’s changing behaviors, the company can’t grow. Read here strategies to help understand VoC. 3. Action is the reaction to the feedback Collecting feedback is only one component of VoC. The leaders need to gain insight from what the audience is indicating with this input. They need to hear and understand what’s being said by their target group, and that consumer wants proof their voice has been heard. How can a company do that? Act on their input and let them know you did so and how. Show the customer the results of their feedback. By churning out more desirable results, you achieve better customer relations and decrease the instances of dissatisfaction. Final Thought Voice of the Customer is a powerful marketing strategy meant to bring the customer’s voice to the business leaders to create a more outstanding customer experience. In exchange for their dedication to the consumer, the company will see an influx of word-of-mouth referrals, greater loyalty with their audience, and a higher retention rate. A demographic who shares their experience with their network will likely make more purchases with the business. Plus, those in their network will come on board to buy goods or services, substantially increasing business revenue. These transactions equate to opportunities to learn where improvements can be made and how the company can evolve positively for the benefit of each person as a consumer. Identifying the customer’s voice is a crucial component not only of a marketing strategy but essentially of growing a business overall. The VoC process is what allows you to connect on a deep and direct level with that target group but also with the individual consumer. That will translate into change, evolve further into growth, and ultimately result in success. Read Also: 8 Tips To Increase Your Cash Flow In Your BusinessHow Customer Service Is Impacting Your Business In 2022!Your Postmates For Everything: Jeench is The Next Generation E-Commerce Marketplace And Much More

How To Make Your Content More Engaging : 5 Easy Peasy Ways

Different Ways Content Marketing Can Make Things Possible For You

1. Keep Your Content Informative:

2. Present Data via Infographics:

3. Include Videos:

4. Use Pop Culture:

5. Personal Touch Is Important:

5 Unusual Social Media Tips That No One Will Know About

Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date!

Tags

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Related

10 Must Have Marketing Tools To Add In Small Business Growth Strategies!

5 Tips for Marketing Your HVAC Business That Actually Work

What Is VoC Marketing?

How To Make Your Content More Engaging : 5 Easy Peasy Ways

Different Ways Content Marketing Can Make Things Possible For You

1. Keep Your Content Informative:

2. Present Data via Infographics:

3. Include Videos:

4. Use Pop Culture:

5. Personal Touch Is Important:

Share this Article

5 Unusual Social Media Tips That No One Will Know About

Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date!

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related