Venturing into the hemp market? Like other niches, there is no doubt that your goal is optimizing profit and growing your enterprise. However, the cannabis niche is a bit tricky because it is pretty new, resulting in an influx of poor-quality products.
Although the Farm Bill Amendments of 2018 opened the door for all, it is now apparent that you cannot simply trust the products because they are labeled the “best.” To be sure of identifying the best cannabis products, you need to move one step ahead and use third party lab testing.
These are accredited independent labs that are allowed to help people test the content of their products. While testing the cannabis products is the primary goal for most traders in the cannabis niche, we will tell you how to use lab testing to enhance your competitive advantage.
Use the 3rd Party Lab Tests to Check the Cannabinoid Profile
One of the key issues that the FDA has noted with cannabis products is that some of them have false information on their labels. In one of the recent cases, the FDA reported that some cannabis products had CBD levels lower than manufacturers had indicated on labels.
Because the bulk of clients looking for cannabis products intend to get their therapeutic benefits, you do not want to sell them products with wrong info.
Third-party lab tests help you to check the cannabinoid profile, which shows the different cannabinoids and their quantities in a sample. When you notice a product with false information, it implies that a supplier or manufacturer cannot be trusted, so keep looking.
Check for the Presence of Harmful Components
According to the FDA, every product being released into the market should be carefully produced and proven to be harmless to the user.
However, some cannabis products contain products that can be dangerous to the human body. For example, if a cannabis product contains heavy metals, your clients are at risk of suffering from serious cell-structure damage. Other harmful components that can be found in a cannabis product include bio-contaminants, pesticides, and organic solvents.
When you subject your hemp product to third party lab testing, the results will show whether there are dangerous components that can harm users. If the harmful components are in qualities that are higher than what is legally allowed, the best idea is not stocking that product. Instead, keep checking until you identify the hemp products that are safe.
Tell Clients about the Tests in Your Profile
When you take your products for testing by independent laboratories, make sure to tell your targeted clients. This will help you to stand out because clients will be sure that they are buying high-quality cannabis products. They will also refer to others, meaning that your sales and profits are likely to grow.
The emerging cannabis market has proven to be challenging for traders because not all products available for sale can be trusted. However, you can use third-party laboratory testing to ensure you stock high-quality products and strengthen your brand.
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