5 Actionable Mobile Marketing Tips That Drive Sales

Published on: 08 June 2021 Last Updated on: 21 December 2024

Driving sales is the most important task for any marketing department, no matter how large or small your business. Here are five ways to leverage mobile marketing to increase sales immediately:

Build Websites With Mobile in Mind

Traditionally, websites are built to perform well on desktop and laptop computers, and then later they are optimized for mobile. In today’s business environment, however, it should be the other way around. Take a look at these statistics about mobile search traffic:

70% of searches made on smartphones or tablets result in immediate action.

73% of consumers believe mobile websites load too slowly.

68% of traffic is lost if a website isn’t configured well enough for a mobile device.

Clearly, mobile searches are valuable, and your competition is losing out on these opportunities. Take the time to capture them, or you’ll lose out on sales, too.

Create a Mobile Loyalty Program

One of the best uses for a mobile application is to provide a loyalty program for your audience. Here are the benefits you can expect your brand to immediately enjoy:

They’re less expensive than most inbound tactics that focus on finding new business rather than improving loyalty.

Companies that run loyalty programs usually enjoy more growth than other companies.

Your company’s reputation is improved by simply launching a loyalty program.

You’ll have access to a larger portion of your customer’s overall spend.

Not only that, but your customers benefit too. On average, 90 percent of all users with mobile devices believe that enrolling in a brand’s loyalty program benefits them. It’s a win-win situation.

Start Distributing Coupons via Mobile Instead of Print

One of the best tools you have in your arsenal to drive sales is coupons. Sending them out gives customers an instant incentive to make a purchase immediately, but if you want your customers to use them, you need to make it convenient for them to do so.

That’s why mobile devices are the perfect way to distribute your coupons — convenience. Instead of having to print or clip the coupons and bring them when they shop, they’ll have instant access. This is the biggest reason that mobile coupons have a redemption rate that’s 10 times higher than print or clip coupons.

Use Text Messages to Nurture Your Leads

Text messages are extremely effective at getting read, with an incredible 98 percent open rate. Compare that to email, which hovers slightly above 20 percent. With that kind of power, not taking advantage of text message marketing is a huge mistake.

One of the best ways to use text messages is to nurture existing leads. Text messaging is an extremely personal communication method, so sending out generalized blasts isn’t a good idea; instead, you want to send relevant, timely information to a targeted audience. Because you know that your message is going to be read, delivering the right message at the right time drives incredible results.

Make Everything as Easy as Possible

Mobile marketing is a great way to reach an enormous, engaged audience, but you need to understand how that audience is interacting with you. Mobile devices are easier to use than ever before, but they still can’t rival the functionality of traditional computers. If you want to drive mobile subscriptions and more business, you need to simplify everything.

Don’t require too much information when somebody is creating an account for your mobile app. Let them do it with just a username and password. Once they’ve created an account, offer incentives, such as coupons or bonus loyalty points, for additional information. Use shortcodes to make text message subscriptions as simple as sending a single word. The fewer barriers to entry mobile users have, the more people you’ll attract and keep.

Have you used mobile marketing to drive sales? Share your own tips and tricks below!

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Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Best Ways to Get more From Your Outreach Campaign

Marketing is not the same anymore. It has become complex with so many platforms but easier and approachable than ever. The blogger outreach can help you earn more target audiences in a short time frame. In today’s world, it is more about digital marketing and producing creative content. Guest posting is one of the ways through which you can market your blog. Similarly, writing which is a passion for everybody has also evolved and gained popularity through blogs. Blogging has become a new hobby and activity for many people and in this sphere guest posting also works. Different Ways Outreach Can Help You To Gain More Are As Follows Different Ways Outreach services can help your business to develop in a short time frame. You cannot make your choices in grey. 1. Brand your own blog or create an identity: What is guest posting? Guest posting is when you find a popular blog belonging to someone else which has contents of your liking and you provide posts that can be published in those blogs provided that the blogger chooses to do so. When it comes to other popular blogs you have an advantage of getting more attention and brand your image and blog there which will automatically increase the popularity of your blog or website. I think that you can create quality content which draws the attention of many viewers to your blog or website. Make sure that the content you provide is up to the market and also distinguishes your style from the rest of them. 2. Creating meaningful relationships and networks: As told earlier, blogging is one activity that is gaining popularity day by day, you can turn things entirely to your way just through one meaningful post. When you provide content for other blogs under your name then that not only helps you but helps that particular blogger as well. It instantly creates a connection between you and blogger which might help you in the long run. You can also hire some blogger outreach agency from this work. It also establishes a connection between you and other bloggers who are interested in similar contents. These connections and networks are important in the current era where everything is based on the relationships you build. The other benefit of creating such networks is that these people can help you with your current as well as your future contents. They can also help you market your blog and also get you more viewers and followers. Hence the first and the second benefits go hand in hand. Remember!! Creating meaningful networks matter a lot in the current period of blogging where there is stiff competition. 3. Viewers can easily access your blog/website: So what happens when you provide your content to other bloggers? They might provide the link to your blog, website or social media platform in the content published. Viewers can easily access your website or blog through that link. Cheer Up! Your blog is a click away. This, in turn, increases the popularity of you and your blog as a brand with your unique content and writing style. It is actually worth giving a short. What if your popularity increases overnight? People don’t have to type in your website name it just a click away. 4. Improve your skills: If you write a guest or write a post for your own blog both of them will definitely improve your writing skills. You gain more knowledge and more techniques on how to attract people with your writings.Outreach services can help you to get more audiences in a short time frame. Why sit idle when you can benefit in many ways through guest posting? To write great and quality content requires practice. You can’t be a pro overnight. It requires patience and efforts in a consistent manner. This increases your grammar, vocabulary and your writing changes to the next level. So go ahead write more guest posts and try to be a pro in what you do. All the best with that! 5. Easy and simple: By now you know the benefits of guest posting. Another reason to try out guest posting is that it is really simple and easy. In most of the cases, you don’t require extra finances. All you have to do is research on the topic and provide quality content which attracts readers. It is as simple as that. If you can put in a few efforts that can result in great values. The results that you get out of these guest posts are more than the effort that you will ever put in. 6. Finance: Okay! You research day and night on an interesting topic, write it beautifully and publish it as a guest post. You receive a good amount for that post you provided. Imagine how cool that is. Get your own money for the effort that you put in. Outreach services can help you to improve your finance. This is the best part; it encourages you to write more and more. It inspires you to improve your content and provide next-level articles. As told earlier guest posting increases the popularity of your own blog which in turn will provide you with more money. It is true that money is not what matters but who says no to a good amount of cash. Read Also: Blogging To Live Better: 10 Benefits Of Blogging How To Start A Blog Without Breaking A Bank? Know Why Content Marketing Is Important For SEO The 10 WordPress Plugins Every Successful Blogger Uses How To SEO Optimize WordPress Category And Tag Pages A Guide To Running Your Instagram Marketing Campaign How To Create Cornerstone Content For Your Website

Content Marketing Mistakes You Shouldn’t Be Making

By now, most people know the value of a content marketing campaign to your business. Given the reach and convenience of the internet, most brands are bound to hop onto the content marketing bandwagon. The only problem here is that not everyone who hops onto trends completely understands them. Before you fully commit to a content marketing campaign, it’s important to know what you’re getting yourself into so you can avoid making catastrophic errors. In this article, we have outlined some horrible content marketing mistakes many marketers are making these days. Read this article if you don’t want to make these mistakes. Why Should I Consider Investing In Content Marketing? ROI: The first reason that content marketing is beneficial is that it significantly contributes to your return on investment (ROI). ROI can come in different forms, such as a customer subscription, better brand visibility, improved brand reputation, increased inbound traffic, and customer loyalty. Establishing Brand Authority: Content marketing also helps establish your brand as an authority, so long as your content is of good quality. You can even become your niche’s primary source of information. When this happens, customers are more likely to remember your brand whenever they need a product or service that you offer. Interact with Target Audience: Finally, content marketing is a potent means to interact with your target audience (and your target demographic). Sharing content helps you build trust with your audience, and it also acts as a means to extend your reach even further whenever your audience shares your content. Lead Generation: Furthermore, frequent followers and readers eventually become actual customers. Content marketing is a useful method to bolster your business’ performance, but only if you utilize it properly. It’s not a silver bullet that’s going to solve all your marketing problems. Generally, your best course of action is to hire a content marketing agency to launch and implement your campaign properly, but for those who want to try their hand at doing their own content marketing, there are some mistakes that you need to avoid. Poor Audience Understanding At the core level, it boils down to how well you know your audience. Your marketing message will work through the content you publish when you know who you are speaking to. The digital mediums, the analytics, and the other technical aspects come way later. Publishing content without knowing your audience is simply shooting arrows in the dark. It negatively impacts the different marketing and sales metrics you are trying to achieve. Here’s how your digital presence might suffer if you make the mistake of not understanding your audience – Low Engagement When your content isn’t aligning with your audience, your website will suffer from low engagement. Low Traffic: Your website can also suffer from low traffic. Poor Brand Reputation: when your business content is everywhere, your audience doesn’t recognize what you are posting. You also don’t get to build your brand image which can sustain your business for the long term. Poor SERP Ranking: readers will not stick around to read content that isn’t engaging, giving your website a poor search engine presence. Publishing Content Without A Goal In Mind: If you aren’t doing anything for free then you shouldn't also do anything without a purpose in mind. Whenever we publish content, it’s important to always have a goal in mind. You have to determine whether the goal of your content is to sell, generate leads, inform, or engage with your audience. These goals or purposes shape your content strategy, which dominates the core function of your content journey. What’s the content journey, you ask? It’s your process to create, publish, distribute, promote, and measure your content. Then there are your content channels and promotion tactics based on the type of channel and the type of content you are putting out. Yes, we are talking about everything starting from Social Media and YouTube to Blogs. If you are posting it on Instagram, you’ll use Instagram analytics. But, for blogs, you’ll need to use tools like Google Analytics. Your goal will determine things about your content, such as your call to action and tone (whether conversational, informative, or imperative). For example, if your content is meant to sell a product, it needs to sound friendly yet informative. A post that’s meant to engage with your audience is best written in a sincere, genuine tone. Failing To Utilize Paid Content Amplification: The internet is currently oversaturated and highly competitive. Content brands are constantly vying to get their message on the feeds of prospective customers. The brand that gets relegated to the background will surely lose customers, even if its product is superior to that of its competitor. Paid amplification helps your content reach your intended audience, and it almost always produces quality leads. Consider the fact that even industry giants make use of paid content amplification. This means that you should do so as well if you want to stay relevant in your chosen industry. Forgoing The Use Of Social Media Stories: Social media stories are mobile-viewed vertical videos and images that appear outside a user’s regular feed and last only 24 hours. Storytelling will be the key to distributing your content successfully. Stories are perfect for building emotional connections with your audience because they are more casual and are mostly used as a medium for real-time engagement. Stories also have a natural progression. This means that users can arrange their content to be more cohesive to viewers. Stories also allow users to enable their viewers to react to the story while also helping users determine the type of content that viewers want. Limiting Your Content Form: In today’s market, text and image content alone will not differentiate you from your competitors, especially when you consider that users are gradually shifting away from written content because of the increasing popularity of video content, podcasts, and infographics. This is especially true considering how these types of content are also searchable on major search engines. It’s important to invest in other content channels to maximize your reach. This also allows your users to choose how they consume your content. The best part about this is that you don’t necessarily have to generate new content to fill these channels. In fact, you can repurpose written content and simply change the channel they’re published on. An old blog post can serve as your framework for your video and audio content. Your users will appreciate the variety of your content, and this variation will also help improve your website’s SEO ranking. Ignoring Data Analysis: Successful content marketing is not just based on artistic taste and content popularity. It is also heavily influenced by data. Running an analysis of your campaign’s performance grants brands the insight needed to make informed decisions regarding content. The numbers will help you determine which approach is better for a particular demographic. This also allows users to correct a wrong approach. For example, if you’ve discovered that most of your users are active at a certain time, then use that data to determine the best time to publish your content. Simply ignoring the data will not only rob you of the traffic you would have gotten otherwise, but it will also convey that you’re indifferent to your audience, which will eventually spell the failure of your campaign. Conclusion Content marketing is a boon to business owners because it grants them the ability to grow their businesses quickly. It requires a lot of work and experience to get it right the first time, but since you’re posting your content on the internet, it essentially means that as long as your website is up, your content will continue to do its job. Whether your content becomes effective or not depends on whether you do things correctly. Read Also: 4 points to consider when creating a Great Content Marketing Strategy Crucial Role of Content Marketing in Local Business Required Content Marketing for Your E-Commerce Know Why Content Marketing Is Important For SEO

Tips on Selecting a Storage Solution for Your Growing Business

As your business grows, so does the need for secured professional data storage. You will have to store information in the form of graphics, e-mails, audio files, document presentations, spreadsheets among other forms. As a business owner, you should understand that you need more space to store your data when you develop new business systems or applications, generate new database records or create more files. In most cases, choosing a reliable storage solution is difficult because there are numerous professional companies offering such services. The following tips can help you determine the right storage solution for your business: 1. Assess your current and future data storage needs : Since your business is growing with time, you should first consider your current and future needs for storage. You should start by determining whether you have the minimum storage requirements for your device drivers, applications, documents, etc. Of the space you have left, you need to determine whether it can sustain your storage needs for the next five years. You can manage your business storage needs by restricting the number of storage employees can use, but you cannot sustain these restrictions for a long period of time. 2. Consider your storage options " Your storage option can be determined by the type of business you are running, your storage needs and your budget. Hence, it is very important to consider all the options to avoid making a mistake or invest your money wrongly. If it is your first time to choose a storage option for your business or you are not familiar with the options, seeking professional advice is highly recommended. However, you will have to spend some money, but it is the right thing to do instead of taking risks or depending on trial and error. Flash memory thumb drives, external hard drives, network-attached storage, and online storage are some of the options you can choose from although cloud storage is a form of online storage that increases the performance of your network, makes data easily accessible to your employees and guarantees data safety even in case of system failure. If you are not sure about the storage option to choose or even the pros and cons of the options available, you can visit ServerMania.com to learn more about these storage options. The site offers a range of information mainly about cloud storage to help you make the choice. In fact, if you don’t know the storage option to choose, you can seek professional advice from the site. 3. Develop a plan : Finally, after making up your mind that you need a data storage solution, you need to develop a plan. The plan will help you make the right choice, spend wisely and exhaust all the option(s) before you make a final decision. Consulting with a trusted IT advisor is the first thing you should do to benefit from their vast experience, knowledge, and skills. Secondly, you will have to research on your own because you cannot rely solely on opinions and ideas from other people. You will have to dispute them, argue, ask questions and give your opinion. Prudent business owners do not wait until they need more storage to look for options. Instead, they start planning in advance to avoid making mistakes and explore all the available options. Even if you are looking for a viable storage option, you don’t have to spend a lot of money because it can affect your business. In fact, you should remember that you will spend more money as your business grows because you will have more storage needs. This means that you need to be very considerate when selecting a storage solution. Read Also : 5 Steps On How To Market Your Business Using Social Media Why Every Business Needs Digital Marketing Make Your Business Popular Online

5 Actionable Mobile Marketing Tips That Drive Sales

Build Websites With Mobile in Mind

Create a Mobile Loyalty Program

Start Distributing Coupons via Mobile Instead of Print

Use Text Messages to Nurture Your Leads

Make Everything as Easy as Possible

Digital Marketing Classes: What You Need To Know

4 points to consider when creating a Great Content Marketing Strategy

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Best Ways to Get more From Your Outreach Campaign

Content Marketing Mistakes You Shouldn’t Be Making

Tips on Selecting a Storage Solution for Your Growing Business

5 Actionable Mobile Marketing Tips That Drive Sales

Build Websites With Mobile in Mind

Create a Mobile Loyalty Program

Start Distributing Coupons via Mobile Instead of Print

Use Text Messages to Nurture Your Leads

Make Everything as Easy as Possible

Share this Article

Digital Marketing Classes: What You Need To Know

4 points to consider when creating a Great Content Marketing Strategy

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

Recent

Related