5 Actionable Mobile Marketing Tips That Drive Sales

Published on: 08 June 2021 Last Updated on: 21 December 2024

Driving sales is the most important task for any marketing department, no matter how large or small your business. Here are five ways to leverage mobile marketing to increase sales immediately:

Build Websites With Mobile in Mind

Traditionally, websites are built to perform well on desktop and laptop computers, and then later they are optimized for mobile. In today’s business environment, however, it should be the other way around. Take a look at these statistics about mobile search traffic:

70% of searches made on smartphones or tablets result in immediate action.

73% of consumers believe mobile websites load too slowly.

68% of traffic is lost if a website isn’t configured well enough for a mobile device.

Clearly, mobile searches are valuable, and your competition is losing out on these opportunities. Take the time to capture them, or you’ll lose out on sales, too.

Create a Mobile Loyalty Program

One of the best uses for a mobile application is to provide a loyalty program for your audience. Here are the benefits you can expect your brand to immediately enjoy:

They’re less expensive than most inbound tactics that focus on finding new business rather than improving loyalty.

Companies that run loyalty programs usually enjoy more growth than other companies.

Your company’s reputation is improved by simply launching a loyalty program.

You’ll have access to a larger portion of your customer’s overall spend.

Not only that, but your customers benefit too. On average, 90 percent of all users with mobile devices believe that enrolling in a brand’s loyalty program benefits them. It’s a win-win situation.

Start Distributing Coupons via Mobile Instead of Print

One of the best tools you have in your arsenal to drive sales is coupons. Sending them out gives customers an instant incentive to make a purchase immediately, but if you want your customers to use them, you need to make it convenient for them to do so.

That’s why mobile devices are the perfect way to distribute your coupons — convenience. Instead of having to print or clip the coupons and bring them when they shop, they’ll have instant access. This is the biggest reason that mobile coupons have a redemption rate that’s 10 times higher than print or clip coupons.

Use Text Messages to Nurture Your Leads

Text messages are extremely effective at getting read, with an incredible 98 percent open rate. Compare that to email, which hovers slightly above 20 percent. With that kind of power, not taking advantage of text message marketing is a huge mistake.

One of the best ways to use text messages is to nurture existing leads. Text messaging is an extremely personal communication method, so sending out generalized blasts isn’t a good idea; instead, you want to send relevant, timely information to a targeted audience. Because you know that your message is going to be read, delivering the right message at the right time drives incredible results.

Make Everything as Easy as Possible

Mobile marketing is a great way to reach an enormous, engaged audience, but you need to understand how that audience is interacting with you. Mobile devices are easier to use than ever before, but they still can’t rival the functionality of traditional computers. If you want to drive mobile subscriptions and more business, you need to simplify everything.

Don’t require too much information when somebody is creating an account for your mobile app. Let them do it with just a username and password. Once they’ve created an account, offer incentives, such as coupons or bonus loyalty points, for additional information. Use shortcodes to make text message subscriptions as simple as sending a single word. The fewer barriers to entry mobile users have, the more people you’ll attract and keep.

Have you used mobile marketing to drive sales? Share your own tips and tricks below!

Read also:

1. App Development Benefits: Here’s why you should go Mobile
2. Role of messaging apps in enhancing a company’s market prospects

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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What to Know About Location-Based Data

For businesses in any industry and of any size, location-based data and the use of a location analysis tool can take your marketing to the next level. Location-based marketing means that you’re targeting your audience based on where they are at a current moment, or maybe where they’ve recently been. For example, you could target an audience that had recently been to a local car repair shop, or maybe you’re using zip codes to target people. Location data can provide a lot of information about what a person does on a daily basis. This could include their shopping habits, where they prefer to eat, and it can even provide information about how they go from looking at a product online to buying it in a store. The use of location-based data means that you can personalize your products or services and be more targeted and efficient with your marketing. The following are some of the big things to know. The Basics Location data is typically a reference to the specific geographic position of a smartphone or another device, or a building. There are coordinates that are expressed as Latitude and Longitude, and these are the geographic positions themselves. As far as marketing, GPS data is what’s most commonly being talked about. GPS provides coordinates gathered by a device. There’s another term to be aware of here too, which is a Software Development Kit or SDK. SDK codes are used by app developers. These codes then tell the app once it’s installed on someone’s device to collect location data from that device. The codes that are installed in an app do require that the user give explicit permission for the collection of location data. The SDK method gives deep insight into the habits of users, but the opt-in element is important. Usually, the opt-in is obtained when a user first interacts with an app after downloading it. In some cases, an SDK can only work when the app is open, and others can run in the background. Legality Location data doesn’t record someone’s identity or any information that could personally identify them. Businesses small and large throughout the world do use location data. There are regulations and legal compliance issues to be aware of, though. For example, data privacy laws dictate how businesses can collect and utilize some customer data. A data collector has to get the specific consent of someone to use, store, manage or share their data. You also have to provide them the opportunity to opt-out any time. Strategies For Location-Based Marketing There are a lot of ways that you can use location-based data in your marketing. Examples include: Geofencing: This is a concept where location data is collected in real-time. With this approach, there’s the creation of a virtual perimeter around a certain location. Then, you’re either gathering data within that or targeting. You can use it for proximity marketing. For example, if someone with your app enters an area within your perimeter, then they might get a push notification letting them know of a sale or event. Geotargeting: This is about delivering ads to people in a particular location, but it’s different from geofencing in that it can use previous location data paired with specific attributes of the audience. It might, for example, use location along with interest or behavioral data. This gives the opportunity for segmented and tailored marketing. Conquesting: This location-driven marketing approach is about reaching your competitor’s customers. For example, you’re using collected data to reach an audience when they are visiting the location of your competitor. What Types of Businesses Are a Good Fit for Location-Driven Marketing? There are broadly a few types of businesses that might find location marketing is a good fit for them. First, if you have retail locations, it can be a good idea to explore the collection of location data. This can include shops, restaurants, or car dealerships. If you’re a business that has special events or seasonal events, you might consider it. This could include event venues, sporting businesses, and businesses in travel or hospitality. eCommerce brands might use location marketing to find shoppers that go to brick-and-mortar competitors. Niche industries such as transportation and real estate as well as education can benefit from location marketing. Location data is really the biggest thing right now in terms of understanding customer behavior and the full customer journey and filling in gaps in that journey or perhaps the gaps between online and offline behavior. Read Also: Crucial Role of Content Marketing in Local Business Tips on Doing Search Engine Marketing (SEM) for Businesses 5 Marketing Tips to Help Grow Your Business on Instagram

Is Cross Market AI The Biggest Trade Scamming Monster? Or Is It The Messiah It Claims To Be? Gain All The Important Info Here!

I am sure you all have realised this by now: AI is restructuring the entire world as we speak. Forget the world, I am sure it's on its way to reshape the goddamn Cosmos! I am still not sure whether placing AI on the pedestal and putting it out as a solution to EVERY single issue is a wise decision or not. When it comes to the financial industry, it’s important to be careful about what sounds too good to be true. This is where Cross Market AI comes in. The platform claims it can offer returns of about 1% every day. How? Well, as Aseem Jineja wrote in his blog, it uses automated strategies and AI for market trading. This promises a steady income. So, this can be appealing in an uncertain market. However, this raises important questions about safety and honesty. Investors need to think carefully. Can we trust these claims, or is it just hype? In this article, I will examine Cross Market AI and what it promises. I will also give you guys a fair idea of how it works and the risks involved. I have curated this blog in a certain way to help you make an informed decision. Is Cross Market AI Fake Or Real? Now, I want to discuss whether you must consider Cross Market AI as real or not. So, now it’s worth noting that the platform has a limited social media presence. It does use influencers to promote the business. If you search Instagram for Cross Market AI, you might see many accounts. But I found it hard to identify the credible ones. One account claims to offer up to 72% profit per year, which is unrealistic and suggests it’s not genuine. While the platform has positive reviews on its Scamadvisor profile, it seems it has managed to avoid negative feedback by keeping a low social media presence. It can control comments on Instagram, helping to maintain a positive image. Good website health has also contributed to high traffic and favorable reviews. However, if you’re still unsure about its trustworthiness, there’s little user feedback since the company isn’t on the Play Store or App Store, where users usually share their complaints. What Are The Important Features Of Cross Market AI? There is a reason why I am mentioning this. Among all the speculations on the internet, this is the shiny jacket this platform wears. And guess what? These are the features that lure the audience in mysterious ways. Let’s take a look at them: 1. Data Integration: This feature combines data from different sources, like: Social media CRM systems This gives a complete view of customers. The platform urges you to aggregate information. This way, your businesses can better understand customer behaviors and needs. Also, this will lead to more informed decisions. 2. Customer Segmentation: This process sorts customers into specific groups. They form these based on their behaviors and preferences. It allows businesses to create targeted marketing campaigns that resonate with each segment. The thought’s nice because this can improve response rates. In fact, it can also boost customer satisfaction. 3. Hyper-Personalization: This approach tailors content. Additionally, it offers individual customers access to integrated data. By providing personalized experiences, businesses can increase customer engagement. Also, they can foster greater loyalty over time. 4. Marketing Automation: This feature automates various marketing tasks like: Email campaigns Advertising This aims to save you a lot of time. Also, it ensures that your campaigns run efficiently. Also, it allows marketers to focus on strategy rather than repetitive tasks. 5. Predictive Analytics: This uses machine learning to anticipate future consumer actions. Also, this helps them to predict market trends. Basically, they make an effort to understand what is likely to happen. This way, your businesses can make proactive adjustments to strategies. In addition, they can stay competitive in changing markets. 6. AI Chatbots And Assistants: These tools provide round-the-clock customer service through conversational AI. They can handle FAQs and assist customers efficiently. Also, this enhances the overall customer experience with immediate support. 7. Real-Time Adaptation: This capability allows strategies to change dynamically based on current market data and customer feedback. By being adaptable, businesses can maintain the relevance of their campaigns. Additionally, they can ensure ongoing effectiveness in reaching their audience. Is Cross Market AI Safe? Trading platforms that promise high returns quickly often operate like Ponzi schemes. If you want high returns, be cautious about certain warning signs: The platform suggests that investors don’t need special skills to trade using AI. If you believe this, you risk a lot by lacking knowledge of the trading industry. A daily profit of 0.5% to 1% sounds too good to be true. Why would a platform offer such high returns, especially when the Indian stock market is struggling? If the platform isn’t licensed to operate in India, should you trust them with your savings? Additionally, do you have the expertise to judge if you should follow the AI-generated tips? If you can’t tell what's right and wrong, it’s risky to trust the platform outright. But you know what’s more concerning than all of these? The business background of Lavish Choudhary, the owner of Cross Market AI. Before this, he was previously linked to three companies called: Botbro QFX YFX In 2023, these companies were involved in scams. And I would like to mention that these scams were worth INR 500 crore. Then, Choudhary fled to Dubai afterward. What Is The Most Common Complaint Against Cross Market AI? Okay, so as I always say, all the platforms have some pros and cons. It is quite natural. But when it comes to Cross Market AI, there is one single issue that is constantly being reported by the users. The platform suddenly stops working! So what I suspect is that the people who have found the app in this situation are the unfortunate victims of the probable scam. I suppose by now you already understand why I mentioned its core features. This is because I wanted to weigh out the odds. When you read blogs where they mention the important features and the core benefits, you tend to swoon. But not from me. I will make you aware of everything and provide facts that will help you decide with clarity. I won’t be able to talk you out of the decision you want to invest in Cross Market AI. But I also wish to tell you that there are ways by which you can get out of any unfortunate situation. Let’s take a look at it. How Can You Report Cross Market AI? If you find yourself a victim of a scam, here are some important steps to take: Firstly, you must contact your bank. You need to start by calling your bank to freeze your account. This will prevent any unauthorized transactions. Secondly, I would suggest that you document everything. By this, I mean take screenshots and save recordings of all related: Information Images Communications Thirdly, I will ask you to file a Police Report. So basically, you have to visit your nearest police station to lodge a First Information Report (FIR). Additionally, you must file a complaint with the cybercrime department. Also, you MUST reach out to SEBI. Submit a complaint in SCROES through the SEBI website. I strongly recommend this for quicker action. In addition, you must use the Sachet portal to report the incident to the Reserve Bank of India. In fact, you have to provide all relevant details. Finally, I would advise you to seek professional help. I think it's best to consult with scam recovery services for legal assistance. Taking these steps can help you address the situation more effectively. Should You Trust Cross Market AI? That is all, my friend! I have shared all the relevant and necessary information you needed to make this decision. I want to end by saying that no matter how good the features look, it's way more important to see how the platform actually works. Every platform claims to work the best. Additionally, they claim to have all the problem, solving and efficient features as well as the best benefits out there. But the real question is that even if all these are true, do the cons outweigh the pros? I suppose at this point, you must also question that: do these pros of Cross Market AI even exist? I would love to hear what you have to say about this. Remember, I am just a comment away!

Key Components for Your Marketing Stack

It's clear to see that marketing is one of the most important aspects of any business. You can have the best products and services on the planet, but if you don't market them effectively and get people interested and aware of what you have to offer, your business won't be able to grow, develop, and fulfill its true potential. This is where marketing comes in, and in today's technological world, marketing is more evolved and in-depth than ever before. The average company has many components making up its 'marketing stack' - a term used to refer to the group of technological tools and innovations used by companies in their marketing campaigns and activities. Stacks can vary from one business to the next, and the exact tools you use will depend on your company's own needs and aims, but, in general, there are certain components that are absolutely key in order to create, distribute, and evaluate your marketing strategies. This guide will look at some of those essential items. Email Marketing: In the past, marketing efforts were mostly conducted via print ads or on TV for the bigger brands, but in today's world, the digital space is where you'll bring in a lot of your leads and customers, with email marketing being one of the most effective forms of them all. They're affordable, accessible, and highly effective for boosting sales and building brand awareness, and there are various email marketing tools you can choose to strengthen this aspect of your stack. Many email marketing tools are focused on automation and integration. They're able to automatically send out personal, timely messages to your customers and potential leads, saving you a lot of time in the process, as well as integrating with other leading apps and services, allowing you to sync data seamlessly across platforms and track the effectiveness of your campaigns. In short, they can help you build, send, and monitor your email marketing efforts much more easily. Social Media Marketing: Along with email marketing, social media marketing is one of the most effective and efficient methods available to modern-day brands. There are countless users on platforms like Instagram, Facebook, and Twitter, and you can grow your brand on a global scale by conducting the very best social media marketing campaigns. Again, various tools can assist with this, designed to save you time and make your campaigns stronger. There are certain tools that can help you distribute marketing content easily across social media platforms, for example, as well as other services that can assist you with managing and launching campaigns in the first place. Some platforms offer seamless integration with the major platforms like Twitter and Facebook, letting you create and manage content and then track how well your posts and pages perform. Customer Relationship Management: Customer relationship management, often shortened to CRM, is another major aspect of marketing in today's world. It's all about controlling and managing the way you interact with customers throughout their journey, and CRM software is able to handle most of this management behind the scenes, reducing the risks of human error or bias and giving you the information and tools you need to engage with customers in the most efficient ways. CRM tools for marketing can help with everything from lead generation and management to marketing automation, analysis of sales data, keeping track of contact and company profiles, email tracking, event tracking, sales management, and so much more. This kind of software can seem a little complex at first, but once you get to grips with it, the advantages are almost limitless. Analytics and Evaluation: A big part of marketing that can sometimes be overlooked is the process of analyzing and evaluating the success, or lack thereof, of your campaigns and looking for ways to make improvements. Businesses that want to grow and evolve should never simply settle with the status quo; you always need to be looking for ways to take your marketing game further, and analytics tools can help with this. Analytics tools often appear as features of some of the other tools mentioned above on the list; for example, an email marketing platform might come with an analytics section to show you the engagement levels of your campaigns. However, dedicated analytics tools go a lot further than this and offer much more widespread application, letting you track conversions, leads, customer experiences, and more across your site, social media accounts, and other campaigns. Are We Forgetting Something? While this article covers some essential tools for a marketing stack—email, social media, CRM, and analytics—there is one crucial area that we of often overlook - Personalization! As more consumers are craving a tailored experience, businesses that fail to integrate personalized marketing into their strategy are risking a failure to launch. Why Personalization Matters Customers today expect brands to speak directly to them. Gone are the days of blanket emails and generic social media posts. Personalized marketing allows you to target individual customer preferences, making your campaigns more impactful and driving higher engagement rates. But here's the catch! Not many businesses have mastered this yet. They often focus on the tools themselves but fail to fully leverage the data these tools provide for creating personalized experiences. How to Implement Personalization Start small by segmenting your audience in your email marketing tools, then create content that resonates with their specific needs. This is an attempt to make your audience feel special upon choosing your brand! You can also use CRM to track customer behaviors and personalize touchpoints at various stages of their journey. Add personalization to your social media efforts by customizing ads based on user preferences and past interactions. Lastly, analytics tools can give you the data needed to tweak your personalized marketing efforts further. These are just some of the major components that should be included in your marketing stack to improve the effectiveness and potential of your campaigns. Explore your options today and build a stack you can rely on. Read Also: How to Integrate Email Marketing With SEO Best 5 Instagram Marketing Tools You Should Be Using Exploring The Different Types Of Digital Marketing Strategies Crucial Role of Content Marketing in Local Business Online Marketing : Selling Your Product And Services

5 Actionable Mobile Marketing Tips That Drive Sales

Build Websites With Mobile in Mind

Create a Mobile Loyalty Program

Start Distributing Coupons via Mobile Instead of Print

Use Text Messages to Nurture Your Leads

Make Everything as Easy as Possible

Digital Marketing Classes: What You Need To Know

4 points to consider when creating a Great Content Marketing Strategy

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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What to Know About Location-Based Data

Is Cross Market AI The Biggest Trade Scamming Monster? Or Is It The Messiah It Claims To Be? Gain All The Important Info Here!

Key Components for Your Marketing Stack

5 Actionable Mobile Marketing Tips That Drive Sales

Build Websites With Mobile in Mind

Create a Mobile Loyalty Program

Start Distributing Coupons via Mobile Instead of Print

Use Text Messages to Nurture Your Leads

Make Everything as Easy as Possible

Share this Article

Digital Marketing Classes: What You Need To Know

4 points to consider when creating a Great Content Marketing Strategy

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

Recent

Related