5 Reasons Why a Marketing Degree Makes Sense in 2020

Category: Job & Career By: Ariana Smith Posted on: October 22, 2020

If you’re getting ready to go to college, you might not be sure about your career path. That’s okay. You don’t need to know precisely what you’re going to do with yourself when you start your freshman year.

However, even if you don’t declare a major right away, you might want to consider a marketing degree.

There are a lot of reasons why you ought to get one. We’ll talk about five of those right now, and when we finish, maybe you’ll decide to pursue this option.

With a Marketing Degree, You Can Hold Many Different Jobs

One of the foremost reasons why you should at least think about a marketing degree is that it is one of the more versatile degrees you can attain. With a marketing degree, you can become a:

  • Production manager
  • Marketing manager
  • Media planner
  • Account executive

You can work for a prominent company or a small one. You can start your own marketing firm if you like. You can have many clients or just a single large one.

There are all kinds of different places your career can go, starting with just a Marketing BA. You can also change jobs easily if you find that the first thing you try doesn’t work out for you.

Virtually Every Company Needs Marketing

Maybe you want to work for one specific company, or in one particular sector. You might want to work in:

  • Banking
  • Retail
  • Restaurants and hospitality

With a marketing degree, you can do any of those things. That’s because virtually any business entity needs marketing.

Think about it for a moment. Huge conglomerates like Amazon run TV commercials all the time on national networks like USA or TNT. Meanwhile, if you watch a non-national TV station, you’ll see local restaurant ads.

Every company, no matter how well-known or tiny, needs marketing, and you can pick and choose which one appeals to you most.

You’re on Technology’s Cutting Edge

Another reason to pursue a marketing degree is that when you get one, you’ll enter a field that uses the latest technology.

You can use social media for marketing purposes, and also TV, satellite radio spots, sponsored website content, podcast advertising, etc. Where you know people pay attention and ingest content, that’s where you can market your client’s business and products.

Whenever a new marketing avenue comes out, you can be on top of it. If you can spearhead a monumental new marketing campaign, your ideas can make a company millions of dollars.

Great marketing campaigns can save a company, while flawed ideas can sink one. Many individuals like having that pressure. It’s up to you whether a business succeeds or falters.

You Can Be Your Own Boss

Another reason why it’s great to get a marketing degree and get into this field is that you can work for one company in a traditional way, or else you can be freelance. There are negatives and positives with both options, so you’ll have to think about what makes sense for your situation.

If you do marketing for a single company and have an exclusive contract with them, you can get benefits like 401K, healthcare, stock options, vacation time, etc. However, if you offer freelance marketing services, you’re your own boss.

No one orders you around, and if you’re not getting along well with a client, you can simply terminate that contract and move on to someone else. Having that freedom means a lot to some people.

You’ll Have Job Security

Getting into marketing also means inherent job security. Marketing is something that has existed in one form or another since society’s inception. People always sell products and services, and they need ways to make the public aware of them.

No matter how society changes in the coming decades, it’s virtually guaranteed that marketing will continue. The way it happens always changes, but the basic concept never does.

With this in mind, you can confidently get a marketing degree. You might not be certain at first precisely what you’ll do with it, but you don’t need to be. This is one industry that automation will probably never wipe out.

Many accredited universities offer marketing degrees, and if you’re not sure of what to do with yourself, you should give them a hard look. Once you have that degree in your hand, you can think about what industry most appeals to you. Chances are, you can find a place for yourself there.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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