How Restaurant Space Landlords Can Be Successful

30 December 2020

If you have a rental company and specialize in restaurant space, you should know there are certain pitfalls you’ll want to avoid. You can also take specific steps to ensure you have the best success opportunity. There is an art to setting up a rental space and coming up with a contract that your tenant will love.

We’ll take a few moments to break down your best moves if you want to get tenants for each of your properties that will stay with you year after year.

Figure Out Which Restaurants Tenants Stay with You Longest

The first rule of restaurant property development is to figure out what works in a particular locale. For instance, you’ll want to think about:

What other cuisines have worked in your city
Whether there will be any call for that food type in the space you have available

This step will require research. Look at your neighborhood and see which cuisines and restaurant types have found prior success. If what the tenant is proposing to you sounds like too much of a departure from what has worked previously, you might give the space to a more promising candidate.

Offer a Lower Rate for the First 3-5 Years

When a restaurant first starts out will be the most challenging time for them. That’s because:

No one knows about them yet
They might not have the money for an aggressive marketing campaign

You should keep this in mind when you talk to a potential candidate. You might offer them a multiple-year contract, but you can tell them you’ll keep the rate lower for the first 3-5 years.

After that, if they catch on, they should have no problem paying more. After five years, a restaurant will either be a neighborhood fixture, or it will fold, and the owner will try their luck elsewhere.

Consider Whether the Property is Liquor License-Ready

Most restaurants want to serve alcohol because if people order it, it drives up their bills. Dining establishments can also mark up alcohol prices considerably, and people seldom have any problem paying for it.

However, getting a liquor license can sometimes be tricky. If you know for a fact that you have a rental property that is liquor license-ready, that will appeal to many potential restaurant candidates. They will be fighting with each other to get that space if they know there’s a license waiting for them.

Look into Laundry and Other Nearby Services

A restaurant owner or operator will also probably look favorably on a space that has additional amenities nearby or onsite. For instance, if laundry services are in the same building or right next door, they can wash their employee uniforms there.

The owner or operator might also look for things like on-site employee parking. They might look for public transportation that drops their employees off right in front of the property. They may like it if the space is right by an expressway for their employees who drive to work.

At the same time, if there are diverse properties nearby, that will work in their favor. For instance, if there are office buildings or similar establishments across the street, the workers will probably come over frequently for meals.

Provide Restaurant Exclusivity

You might also have a restaurant space that’s part of a larger property. If so, you’ll know your restaurant tenant will have to share the space with other entities.

They should have no problems with that, except if you let other restaurants move in. It’s not helpful if they have to compete with other food-preparing establishments in the same building.

You can promise them exclusivity. You can agree in writing that as long as they are in that space, you will not allow any other restaurants to move in. That should make the owner happy.

Consider Lease Flexibility Options

You can also make the tough financial market into account. With the pandemic wreaking havoc on the restaurant industry over the past year, you might have some potential tenants who are leery about moving in and committing to a multiple-year lease.

You can put language in the contract stipulating that you will not evict them if they can’t pay the rent for one month, or even two, provided they pay within a designated period after that. You can’t let it go forever, but a restaurant owner will like to know that if their sales tank for a few weeks, you will not immediately change the locks on them.

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Comparing Traditional And Lean Startup Approaches This table provides a clear visual comparison between the two approaches, highlighting their key differences. Focus In-depth upfront planning Rapid experimentation Traditional Business Planning Lean Startup Methodology Decisions Based on projections and assumptions Based on real customer data Progress Follow a fixed roadmap Continually re-evaluate based on feedback This comparison table highlights the major contrasts between traditional planning and the lean startup methodology in a visual format. Harnessing Innovation Accounting For Lean Startup Success One important lean startup principle is innovation accounting. Unlike traditional accounting, which focuses on financial metrics, innovation accounting uses lean startup methodology. Besides, it helps to track actionable metrics that offer insights into the startup’s progress and customer response. Some examples of metrics used in innovation accounting include: Customer acquisition cost Churn rate Lifetime customer value Active usage metrics By diligently tracking these metrics, lean startups can gather the data they need to determine whether to persevere on their current path or pivot based on customer feedback. Thus, innovation accounting provides validated learnings that inform smart business decisions. It is opposed to vanity metrics like total customers or sales. The Lean Process Step-By-Step While the lean startup methodology is flexible and adaptable, there is a rough process that generally guides its implementation: Step 1. Identify The Problem The first step is to take time to clearly identify and articulate the specific customer problem or need that your startup aims to address. Now, you must ask questions like: What underlying frustration or pain point are customers experiencing? What needs are going unmet in the market? What improvements do customers wish existed? The issue should be urgent pervasive in the target market. Moreover, they are aligned to a sizable potential customer base. Hence, avoid vague problem statements. Get ultra-clear on the exact problem. Step 2. Define The Solution Once the problem is precisely defined, brainstorm potential solutions. Outline an initial product or service concept that could feasibly address that problem in a novel way. Moreover, think creatively about different approaches, features, and minimum requirements that could satisfy customer needs. At the same time, focus more on figuring out the right broad solution rather than detailed requirements at this stage. Step 3. Build An MVP Next, construct a minimum viable product (MVP) to test the solution. The MVP is a prototype that has just enough critical features to validate the core idea and start the learning process. Hence, avoidover-engineering at this stage. Build the simplest, fastest, most stripped-down representation of the product that enables validated learning. It can be as simple as a landing page description, mockup, or very basic prototype. However, the goal is to waste the least amount of time and resources. Step 4. Test And Measure Get the MVP in front of real customers to test assumptions. Approach target users, share the MVP, and collect key data based on how they react and interact with it. Focus on defining and measuring a small set of actionable metrics that offer insights into customer behavior, needs, and preferences. Example metrics include sign-up rates, clicks, conversions, usage data, etc. Step 5. Learn And Iterate With data and feedback collected, analyze results to determine what resonates with customers and what doesn't. Figure out key learnings, positive signals, and areas for improvement. Use these learnings to rapidly tweak and tailor the product through iterative changes. Make small refinements and run additional small tests to continue validating the product direction. Step 6. Scale Once product-market fit has been achieved based on metrics and feedback, it’s time to scale. Come up with plans for expanding business processes, operations, marketing, and resources to drive growth. Executing this rapid build-measure-learn loop cost-effectively allows startups to gather data, fail fast, and iterate their way to success faster. “Companies that prioritize experimentation are 2.5 times more likely to outperform competitors.” Lean Startup Success Stories Plenty of today's hottest startups have leveraged lean methods to skyrocket growth: Airbnb: Grew from renting air mattresses in a living room to a $100 billion hospitality disruptor by constantly testing innovations. Dropbox: Exploded from 100,000 users to over 4 million in just 15 months thanks to growth hacking experiments. Groupon: Pivoted from a collective action platform to become the massively successful daily deals leader. Zappos: Originally only sold shoes but iterated into an online customer service powerhouse after recognizing bigger opportunities. The flexibility of the lean framework lets startups fluidly adapt and uncover breakthrough ideas. Top Lean Startup Challenges Adopting lean startup practices comes with hurdles, including: Letting go of old habits: Requires shifting away from linear execution plans and embracing experimentation. Ambiguity: The constant pivoting and iterating can feel disorganized compared to having a fixed roadmap. Need for patience: Repeated rapid testing is meticulous. Results and traction take time. Institutional resistance: Established organizations may reject lean approaches that disrupt existing norms. However, committing to small experiments, tracking meaningful metrics, and iterating products judiciously can help overcome these roadblocks. Adjusting mindsets is essential. “Over 70% of startups say their corporate culture is not suited for rapid experimentation.” Tracking Lean Startup Success Instead of vanity metrics, lean startups should focus on actionable metrics that offer real value: Churn rate: The percentage of customers that disengage over time. Lower is better. Customer lifetime value: How much revenue each customer generates on average. Want to maximize. Cost per acquisition: The amount spent to acquire an average customer. Should decrease. Net promoter score: Quantifies customer satisfaction and loyalty. Positive trends are ideal. Monitoring these unique metrics ensures startups have data-driven insights to guide smart pivots and growth. Key Takeaways Lean startup emphasizes rapid experimentation and customer feedback over detailed upfront planning. The core methodology follows a process of identifying problems, defining solutions, building MVPs, testing, and iterating. Tracking actionable metrics helps startups make data-driven decisions about pivoting or persevering. Well-known startups like Airbnb and Dropbox leveraged lean principles to fuel incredible growth. Lean startups fail fast and cheap, learning critical lessons in the process. Adopting lean startup practices requires adjusting mindsets away from linear execution plans. Patience is key, as measurable traction takes time when running rigorous experiments. Conclusion The lean startup methodology offers a modern, nimble approach to launching and growing a successful business. However, by focusing on rapid experimentation over detailed long-term plans, startups can quickly adapt to markets and build products that customers love. While adopting lean startup practices requires adjusting mindsets, the benefits are game-changing. Instead of huge upfront capital investments, companies can take small risks, learn quickly, and uncover breakthrough innovations. Dive in to start reaping the many rewards of the lean startup philosophy. The keys to your next game-changing startup await. Lean Startup FAQs Let's go over some common lean startup questions: How does lean startup differ from traditional business planning? Traditional plans focus on in-depth upfront research and analysis. But lean emphasizes quick experiments and adapting based on customer responses. What types of startups is lean startup best suited for? The methodology can benefit all startups regardless of industry or business model. However, it may offer the most value for highly uncertain, innovative product ideas. Are there tools that can help adopt lean practices? There are various low-code tools for building MVPs fast, analytics for tracking key metrics, and more. Lean startup guides like Eric Ries' book provide foundations. Read Also: How Inspirational Speakers Like Tony Robbins Can Help Your Business Alternative Business Financing – What Is It And How Do You Do It? 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Starting A New Shoe Business: Here Are 5 Areas You Need To Concentrate On

Starting a retail business is not easy as it sounds. The difficulty level increases further when we are talking about show retail business. The market is filled with several brands already. So, why would audiences buy your shoes? If you are thinking of entering the market with a shoe brand, prepare something new and unique to give your audiences. Despite shoes worn on the lowest section of your body, they add value to your fashion sense and remain a topic of discussion for fashion enthusiasts. In this perspective, shoes can certainly be a lucrative business. How To Start A Shoe Business? Shoes hold a major part of the fashion and practicality importance. Hence, it gives lucrative business opportunities. Entering the retail shoe market can be divided into several steps. Step 1: Look For Manufacturers Decide on what type of shoes you want to make. Whether you will produce normal shoes or leather shoes? If it is the leather shoes, whether they are normal, tanned shoes or vegetable tanned leather shoes? If they are vegetable tanned shoes, where to buy vegetable tanned leather? You must be prepared with everything before you can launch your business. Once you're ready to make your idea a business, the very first step is securing a manufacturer who can supply you with all the needed raw materials. Step 2: Write A Business Plan Now that you have secured a manufacturer, the next step is to secure a groundwork business plan. Like any other business plan, a show business plan has the same components. Product description. Target sales venue. How will you sell your product? Legal forms. Projected revenue. Total marketing cost. Once you have laid out a ground plan for your business, you can take your idea to an investor or bank for funding your business. Step 3: Hire Professional We know that most people want to be the business's sole employees and want to do everything by themselves. Well, that is a good sign that you are giving everything to your business. But the real problem will arise when the demand increases, and you will not be able to do everything by yourself on time. Hence, hiring industry professionals to help you out with your business is the best way to move forward with your business. Step 4: Choose A Storefront Once you have covered up all the necessary aspects of your business, the next thing that remains is to decide on a storefront of your business. There are two ways in which you can sell your product: online and offline. With the online approach, you need to invest in creating a good eCommerce website for your business. However, if you decide to go the traditional way, you need to secure a place to set your shop and relevant documents associated with a brick-and-mortar business. Step 5: Put Your marketing Plan Into Action The final step is to market your business and let the people know about your product and brand. Marketing helps the business convey your goals and what you want to achieve from this business. Having a strong online presence is the key to reach wider audiences’ bandwidth. Today, every brand is using social media to leverage its marketing effort. You can also do the same and reach out to your audiences. Conclusion: The shoe market is a massive field. You will find shoes for everything- jogging, walking, men's shoes, women's shoes, formal shoes, party shoes, and so on. There is no end to the type of shoes you can in the market. Hence, you must come up with a niche to offer your services. Decide what type of shoes you want to sell. Remember, your personal choice should not influence the business plan and shoe types; you must look into the market trends and then decide. Otherwise, your business will live a short life. Read Also: 5 Steps to Accelerate the Growth of Your Startup Online Marketing: Selling Your Product And Services Why Should Retailers Use Pricing Tools For Their Businesses 5 Things Most People Don’t Consider When Starting Their First Business

How Restaurant Space Landlords Can Be Successful

Figure Out Which Restaurants Tenants Stay with You Longest

Offer a Lower Rate for the First 3-5 Years

Consider Whether the Property is Liquor License-Ready

Look into Laundry and Other Nearby Services

Provide Restaurant Exclusivity

Consider Lease Flexibility Options

Launching a Business? Hire These 5 Professional Services for Help

The Growing Startup Ecosystem of Dehradun

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Explain Your Solution in 60 Seconds or Less – Here’s How

The Definitive Lean Startup Guide: Everything You Need To Know

Starting A New Shoe Business: Here Are 5 Areas You Need To Concentrate On

How Restaurant Space Landlords Can Be Successful

Figure Out Which Restaurants Tenants Stay with You Longest

Offer a Lower Rate for the First 3-5 Years

Consider Whether the Property is Liquor License-Ready

Look into Laundry and Other Nearby Services

Provide Restaurant Exclusivity

Consider Lease Flexibility Options

Share this Article

Launching a Business? Hire These 5 Professional Services for Help

The Growing Startup Ecosystem of Dehradun

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related