Tips from the Pros: Creating the Perfect Tweet

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We apologize now if the title brought you here under false pretenses because, just as there is no perfect book or no perfect painting, as with any art form, there’s no perfect tweet. However, while perfection may be unattainable, there’s still pretty darn good.

In this article, I’ve picked the brain of James Williams, the digital marketing manager at one of the world’s most instantly recognizable brands, to bring you tweet-worthy insights on everything he has picked up in over ten years in the job. Here are his top tips…

1. Keep it brief :

With a 140 character limit, tweets have to be short, but research has shown that using just 100 characters is actually the optimum length for a tweet. In fact, tweets with less than 100 characters get a 17 percent higher engagement rate, showing that short is definitely sweet. However, brevity should not come at the cost of clarity. You must use as many characters as you need to make your message clear and include a hashtag if there’s an obvious trend to attach to.

2. It’s not just the job of your marketing team :

Research has shown that customers trust businesses more if the CEO tweets. It’s a fact of life that we all trust people more than faceless entities. If a company’s tweets come from the CEO, or even someone writing on behalf of the CEO, then their idiosyncrasies, sense of humor, language and tone will all come across. This can really help to make the content stand out.

3. Respond to queries quickly :

If you open up your Twitter for customer care then you need to make sure you respond to queries quickly or you risk doing more harm than good. Responding quickly in a way that really helps the customer can boost the way you are perceived and help to build trust online. If you can’t commit the resources to reviewing and replying to tweets quickly, you’re better off not using Twitter for customer services at all.

4. Don’t tweet ‘cold’ :

When using Twitter for outreach purposes, never tweet potential publishers and bloggers without building a relationship first. Simple things like following their accounts, re-tweeting and sharing their content all increase the likelihood of a positive response when you do choose to contact them. It might take a bit of time but it’s far better than just barging in.

5. Keep it light on self-promotion :

Nobody wants to follow a Twitter account that’s all about you. It’s like the boastful kid in the playground. There’s an often-quoted rule on Twitter that 80 percent of your tweets should be ‘other’ content and just 20 percent should be about you. The other content you post is extremely important and should inform, educate and entertain your audience. If it doesn’t, don’t post it.

What are your best Twitter tips? Please share your thoughts with our readers in the comments section below.

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