Top 5 Tips for Dealing with Web Marketers

Published on: 23 February 2016 Last Updated on: 29 May 2021

Getting along with a web marketer is about as easy as negotiating your client’s settlement over a picnic outside the courthouse. Some people are that easy to work with, but they’re about as common as an 8-1 ruling in the Supreme Court.

image credit:localang.com

For lawyers, web marketing is what the French call a devoir — a “have to.” Most of us would rather wash our hands of it. After all, we went for a JD, not an MBA or a marketing degree. We have a whole desk full of case files and ethical obligations demanding our time. Marketing is hitching for a spot in the backseat, at best.

But the Web is where the clients are. Internet marketers are the new rainmakers. We need them to keep the soil moist, so to speak. In today’s marketplace, Google is the ground from which law firms grow.

The trick is to find a marketing firm that can get the job done at the right price… while keeping our blood pressure below the call-an-ambulance level.

That’s easier said than done, but here’s some advice.

Five Commandments for Keeping the Peace with a Web Marketer

1. Slow and Steady

You know what they say — it wins the race. SEO is not an impatient person’s game. Top 10 search results are not achieved overnight. Sure, you might see a blip here and there, but if you’re looking for instant gratification, you’re searching in vain. Think of it as the stock market. You’re investing for long-term gain.

2. Micromanagement is a killer:

Attempting to micromanage your marketing will put you and your marketer in that blood pressure danger zone. You’re the lawyer. They’re the web gurus. You each have jobs to do, so stick to those. It’ll do wonders for the relationship.

3. Know what you’re paying for:

Legal web marketing isn’t exactly inexpensive. Like most things in life, you get what you pay for. Just know what you’re paying for. A good marketing firm will offer itemized transparency for their services, and that’ll keep you from feeling resentful about any “phantom charges.”

4. Don’t get emotional:

This isn’t “Dr. Phil.” Your relationship with your web marketer means everything, but that relationship should be built on performance, dependability, and communication — not personality. Trust is important, and it takes time, but you should assess the firm’s effectiveness in the services they provide, not the extent to which you “like” them as people. Oh, and the Golden Rule applies here too — treat your marketers with the courtesy and respect you expect from them.

5. Work with good people

This is especially important in the legal arena. So much of web marketing is content-based; but as attorneys, we have to be careful about whom we allow writing about the law on our behalf. Stick with experienced and highly credentialed marketers, preferably those who are able to have your content written by licensed attorneys. The State Bar will thank you for it (in the form of zero discipline for marketing blunders). Here again, you get what you pay for.

Need Web Marketing Advice for Attorneys? Ask.

As the old saying goes, you don’t know what you don’t know. If you need web marketing advice for attorneys, ask around. Maybe some of your law school friends practicing in other jurisdictions can share their experiences. A simple conversation can shed real insight.

You might be surprised by how much you’ll learn from the web marketers themselves. Ask them to educate you. Most are more than willing to elaborate on their history, their best practices, and their approach to client management.

Working with web marketers isn’t always easy, but take these tips to heart and you’ll see long-term success (instead of simply seeing red).

Kaplan Lawyers PC is a New York City personal injury law firm that helps victims of personal injury and their families in Bronx, Queens, and Kings Counties, as well as all of New York City.

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Enhance Organizational Leadership Skills with Science Degree

Are you in the military and looking to develop your organizational leadership skills? It would help if you looked into getting your Associate of Science from an accredited online degree program. Developing your organizational leadership skills with an associates of science degree is significant. After all you can improve your skill sets in the leadership domain. Here are the detailed factors about developing organizational leadership skills with an associate of science degree. What Is an Associate of Science in Organizational Leadership and Professional Studies? The skills taught through an Associate of Science in Organization Leadership and Professional Studies degree program will help you to become a leader in any profession you choose to explore. As military personnel, you will study the skills and approaches to help you operate or manage an organization. The skills you learn will give you a solid practice knowledge base that can be applied to developing your potential to become an effective leader. The program includes a broad range of topics that include communication, finances, sociology, management, and business strategies. Some of the coursework in the program may include: Strategic leadership Budgeting Group behavior Business ethics Human resources Data analysis and presentations Through the Associate’s of Science Degree degree program in Professional Studies and Organizational Leadership, you will learn: How to develop a leadership philosophy according to ethical principles How to use technological means to analyze practical industry and management problems. How to examine strategies for building collaboration and managing conflict How to demonstrate adequate oral and written communication abilities How to apply existing knowledge to make real-world decisions in organizations and communities. How to use quantitative logic to fix problems How to recognize diversity in artistic, historic, and literary expressions If you are looking to further your career in leadership, whether in the military or civilian life, getting your Associate of Science in Professional Studies and Organizational Leadership will give you the skills you need to succeed. What Can You do with Your Associate of Science in Professional Studies and Organizational Leadership After completing the degree program and obtaining your Associate’s of Science, you will be prepared to start entry-level management positions. In particular, positions that allow workers to influence organizational or department level changes. You have the option to oversee business operations and manage employees with this degree. Some possible job opportunities you can apply for with your degree include: Operations Manager Training and Development Specialist Administrative Services Manager Executive Administrative Assistant Production Manager Manager of a major retail company General manager of a restaurant In addition to the civilian jobs mentioned above, as military personnel, you can find job opportunities that include: Officer training Manager for military contractors Traveling Manager who visits worksites around the country The degree program in organizational leadership skills you completed will provide you with an understanding of how to apply leadership skills to practical situations. You will be prepared for management roles in any industry you choose to work. Why Should You Get Your Associate of Science in Professional Studies and Organizational Leadership Online When deciding to go back to school to obtain our associate’s degree, finding an online college or university is a great option. Trident organizational leadership degree program allows you to transfer between 12 and 24 credits from your military occupation, military rating, training or completed professional certificate or diploma with Trident. Online degree programs allow you to develop the skills you need to begin your career while continuing to maintain a healthy balance between work, life, and school. Online courses offer other benefits that include: Flexible schedule: Attend class at your own pace. With access to course materials at any time, you can do your course work when it is convenient for you. Cost: You will only be paying for your college credits. You won’t have to worry about paying for room and board, food, activity fees, textbooks, and other fees associated with on-campus learning. Convenient: You don’t have to commute to and from class. You’re not required to be in a classroom at a particular time on a particular day. Accelerate your degree program process: Opt to take a full course load, and summer classes, and get your degree faster. Work at your own pace: You can take one class a semester or opt for a full course load Individual instruction: Since you’ll be working by yourself on school assignments, you will have direct access to your professor. This is helpful for students who are intimidated by traditional classroom settings. Communication: You have better access to communicating with your professor. Since everything is done online, you can email, live chat, or call them with questions or ask for feedback. Taking classes online will help prepare you for your future career in leadership skills. You will develop self-discipline by managing your time and tasks. You will learn how to be self-motivated so you can reach your goal of getting your Associate’s degree. All of these skills can be applied to your new professional career as a leader. Let’s Discuss About The Key Leadership Traits If you want to meet the demand and become a more decisive leader, then there are some skill sets that you must have. Below, I am going to discuss the critical leadership traits. 1) Strong Influencer Behavior No matter what leaders are at what levels in the organization. You must know how you will influence and persuade your peers. On the other hand, if you are pitching a new idea or trying to change a significant department. This is all about your way of thinking. Some influential leaders always communicate with empathy. They will further strive to identify and understand their colleagues. You can use that knowledge to make a change. 2) Emotional Resilience Sometimes, it doesn’t matter how influential you are in handling emotional resilience. Some significant ideas will flop, and there will also be some priority changes. In this case, you must prepare for the possibility and determine where to respond appropriately. This happens with resilience and flexibility. Such leaders would need to bounce back from several other disappointments. 3) Extroversion Ensure being a leader, you are an extrovert. Based on the report, over 40% of executives are considered introverts. Effective leaders always need to have an extroverted tendency although. It means you cannot stay holed up in the office. Even more, you will remain focused solely on your work. Instead of handling the responsibilities of a leader, you must communicate with collaboration and transparency. This applies to peers. If you are an introvert, you can quickly start leaning into the practice by getting to know your colleagues in such a small group. 4) Self-Control After all, extroversion is such a beneficial and feasible trait that you must have required to practice self-control. Instead of you one wants to stop and think before hastily responding to the colleague. Some influential leaders can listen and who can focus on what they should stay but what is being said. Spontaneous decisions are always required. If the leaders must fight their urges, it is all about reacting. If you start to feel stressed, then they will sense that. Even soon, you can carry the most burden of yourself. Above all, managing these emotions is quite significant to success. 5) Ability To Solve Problems Influential leaders are all about thinking abstractly about them. Even more, this is also about solving diverse problems quickly. In this case, solving problems will require the flexibility of several other leadership skills. For instance, you must view the issues as some opportunities. This is not all about letting stress paralyze. In this case, taking some time will help you gather accurate evidence, which will help you reach such a significant informative decision. Final Notes Once you have developed your organizational leadership skills and obtained your Associate of Science degree, you can begin your new career path. Getting a degree in organizational leadership skills will give you the skills you need for a career where you can take on a leadership role and forge your career path. Read Also: Leadership Qualities Help In Enhancing Visionary Transform How Business Leadership Plays An Important Role In Business Success? The Knowledge Academy Reviews: A Global Leader In Professional Training

Upcoming Educational Trends in 2017

Over the years the education industry has seen a significant amount of change and technology has played a crucial role in its development. Information technology has delivered key services including providing competitive institutional differentiation and enabling digital transformation. Classroom learning has been a part of the system since the introduction of schools and educational institutions. The world is now seeing the introduction of, one of the most advanced technological innovations that have taken learning to a whole new level. Many leading innovative companies have come up with new educational apps or trends that can help students study and learn in a whole new way. These tools can increase relevance for the students and give them a brand new experience when it comes to learning subjects like Math and other important subjects. These technological trends use mobiles, tablets, and many technological innovations to not only make learning easier but also fun. Flipped Learning This is a sort of blended learning where students do not require to step out of their homes to learn. They can simply get their daily does of knowledge sitting right at home through online content and video lectures. What is being implied is that students can learn off each other through critical problem-solving in tiny groups. An interactive classroom environment is created right at home through Wi-Fi enabling students to communicate with each other via mobiles or various other tools. With this technology, educators can measure the responses of the students and their ability both in and out of the class. Remote Learning This is a technological innovation for students who cannot physically make it to school. This trend allows them to attend classes virtually through video and by accessing content online. Other forms of technologies can be included in this program including class forums, video conferencing, social media, pre-recorded videos, and email. Like for example, students can sit right at home and learn Geometry on their mobiles or tablets. Teachers with respect to subject matters can also be introduced into the remote learning as they improve the quality of learning. This technology can reach global masses as long as there is reliable Wi-Fi networks and mobile technologies. Adaptive Learning Adaptive learning is nothing but personalizing and enhancing the learning experience. Adaptive learning helps learners in reducing the time taken to become proficient by eradicating the need to go through the content that they already understand. This improves the effectiveness of our programs because the learner only focuses on what is absolutely needed. The future success of adaptive learning is not only in the design of the technology but in the design of content. Game Based Learning The implementation of the game into learning can enhance motivations along with knowledge and engagement retention. Earlier, the implementation of gaming in learning was to enhance the classroom experience with a game. Later on, learning programs were implemented with gaming technology thereby pulling the players or students to their emotions and motivations. The gaming theory has found a way to implement storytelling in a way that can appeal to the learner's emotions and enhancing their recall. Read More: Have Assignment Problem? Try Assignment Help Online 5 Questions To Ask Yourself While Finalizing An E-Learning Platform For Quality Education Solve Assignment Problem In UK What You Need To Be A Successful Entrepreneur

What can RESP be used for

Registered Education Saving Plan: A Registered Education Savings Plan also popular as RESP is a type of children education saving plan which is sponsored by the Canadian Government. This plan encourages the parents to invest in their educational future post their secondary education. It is a great initiation by the Government. And there is a provision of a contribution of a certain amount by the Government for children under age 18. The subscribers to this RESP don’t really get a tax deduction for their investment. It is completely free from taxes until the funds are taken out of paying for their child’s education. An RESP, allows Canadian parents to save their money for their university education since their birth. By getting into a bank, or other financial institutions they can open the RESP saving account by keeping their child as beneficiary. The ironic thing about this saving plan is in this apart from parents, their relatives and friends also make some contribution. How to use RESP? And, once your child completes the school education are opting for higher education, he receives the educational assistance payments known as EAPs. And this is one type of income for the child. The RESP fund can be withdrawn when the beneficiary or the concerned child is about to start a study program at a college, trade school, CEGEP or in specific institutes abroad. The RESP fund is valid for full time and part time studies. But the thing is, all those universities or institutions have to be in the list on the website of the Canadian Government. As a student or parents, you can also pay the RESP funds for expenses related to tuition, and books. You can also provide them with computers, laptops as and when needed for their higher studies. The Educational Assistance Payments can be used for all those education-related costs. But the thing is you have to provide some valid proof for that educational-related costs. Only with that, you can opt for the RESP fund and qualify for your chosen program. You don’t have to share the details of the money required for your education, but you have to show the enrollment proof. You can also go for buying a car for your child if he needs the same for going to classes. You can include the insurance, gas, maintenance and parking fees as well in the RESP fund. There are other eligible expenses for an RESP are like living expenses, rent, meals, electronic appliances related to study and other required fees. There is not an eligible list by the Canadian Government, but you have to show the list of expenses that how you are going to spend the RESP money for your child. On the other hand, if you have more than one child, then you can also transfer the RESP saving, grants from the Government into your other children’s RESP account until 21 years without any tax. And your other child is above 21 years, then you have to pay the tax and return CESGs as well. You can also think about donating the RESP investment to your school and institute. It can be a great benefit to your old school and its students. Your child can decide to use their money for a wide range of education and service, but that should be a valid one. Read Also: The Benefits Of An Online Adult Education 5 Must-Have Long-Term Goals For A Secure Future

Top 5 Tips for Dealing with Web Marketers