Using Digital Signage to Improve Your Business

Published on: 30 May 2017 Last Updated on: 09 December 2022

Digital signage is making a huge impact in the business world today. From outdoor LED neon signs to indoor menu boards, the digital signage industry is changing the way companies connect with customers. Businesses that utilize digital signs are able to engage with their audiences in more meaningful and memorable ways.

Having digital led signage shows you are innovative, ahead of the curve, and interested in connecting with millennial customers. It invites your guests to fully immerse themselves in the interactive experience with your brand. The best part is that digital signs are versatile—there are multiple ways to use them to your company’s advantage, and how you incorporate them will largely depend on your brand identity. Let’s examine a few ways that businesses are using custom LED signs to improve the way they interact with customers.

Using Digital Signage to Improve Your Business:

1. Digital Menu Boards:

If your business utilizes a menu of items for purchase or consumption, a digital menu board could be a valuable addition. Digital menu boards use LED sign technology to dazzle your customers with bright, gorgeous colors and vivid images that pique their appetites. They are easy to update, making seasonal item rotations easy and cost-efficient. They also add a sense of freshness to a guest’s encounter with your brand. While printed menu boards remain static and immovable, digital menu boards allow constant refreshing of your space with minimal cost.

What does the future hold? Some companies are exploring ways to customize users’ visits by adapting menu boards to their preferences and local or seasonal events in the area. Digital kiosks directly at the table are becoming more commonplace, allowing guests more control over their dining experience. Also, having a live screen during the ordering process can eliminate mistakes if guests notice their order isn’t listed correctly. In the end, all of these things merge to enable you to run a more efficient business with happier, more satisfied customers.

2. Connect Via Social Media:

Many businesses these days are using in-house digital displays to share what guests on social media channels are posting about them. This is a fantastic way to engage your audience, especially the younger demographic. Better yet, all of this is user-generated content, which takes the burden off you. It enhances the customer experience and really makes them feel like part of your brand. It also offers you free viral marketing as customers become excited about the possibility of seeing themselves on the board, and it gives them a chance to see what other people are saying about your brand in real-time.

To encourage participation, make sure you include a call-to-action that will flash on the screen, inviting users to share their thoughts. You could even add an incentive, such as the chance to win a free treat in a random drawing. People love to win, and they’re more invested in businesses when they feel like they’re an integral part of the brand.

3. The Various Uses of Digital Displays:

Interactive Digital signage offers a valuable way to convey information in a variety of places. It can be used to transmit valuable information or health and safety notices. Companies can use them internally to motivate employees by showcasing company values or exciting news about business successes. Movie theaters use them to show their constantly updating array of showtimes. And they can help save lives. Healthcare facilities use them to assist patients, both with wayfinding signs and with digital displays in rooms and hallways that provide relevant information about their visit. The point is that anyone can find ways to integrate digital signs and displays into their market; it’s just a matter of figuring out how they can best benefit your brand.

However, your business can use digital signage, simply having it is the first step toward future innovation. A study by local business marketer Yodle shows that while consumers prefer supporting local brands, they also expect them to be digitally-savvy. And what better way to set yourself apart than being at the forefront of the digital revolution?

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Investing in Precious Metals

Add precious metals to your investment portfolio for diversification and security, but make sure to select wisely as each type of metal and investment vehicle has its own set of benefits, risks, and drawbacks. Protection From Economic Uncertainty Gold and silver have long been seen as symbols of wealth and currency, providing safe investments during times of economic instability. Furthermore, these precious metals have numerous industrial uses including jewelry production and electronics manufacturing that keeps demand for them at an all-time high. This demand ensures their prices will always remain elevated. Gold and silver investments are also an excellent way to diversify your portfolio, according to many financial advisors. Diversifying includes stocks, bonds, mutual funds, and exchange-traded funds as an overall approach, but adding gold or silver may further lower risk by spreading out your investments across many asset classes. There are various methods of investing in these types of assets, from purchasing physical bullion (gold, silver and platinum coins and bars) to investing in mining companies that produce these products. You can click here to learn more about investing in mining companies. Both options provide tangible investments but some may incur higher storage and insurance costs. Furthermore, physical bullion is subject to higher capital gains tax rates when sold compared with other investments. Alternative purchasing options exist through rare earth elements royalty and streaming companies. These firms own the right to receive set quantities of these assets over time for a fee, offering diversification without incurring additional risks in owning physical bullion. An alternative approach to precious metal investment is investing through your 401(k) or another retirement account, providing diversification with tax-deferred savings benefits. However, before making any decisions related to your retirement plan it is advisable to seek guidance from an independent advisor. Others choose to partner with a well-known company like Goldco for their investments. It is important to do research on any company or advisor you are considering working with. Diversification Diversifying your portfolio is one of the main tenets of investing, as this helps reduce risk when stock markets crash or unexpected market events take place. One way of diversifying is adding precious metals as their price usually follows different market trends from stocks and bonds. You can click the link: https://www.investor.gov/what-diversification for more information. Investors can purchase physical rare earth elements such as gold, silver and palladium or invest in investment products derived from these assets - including mining stocks, streaming companies or royalty companies that generate revenue through sales of rare earth elements, ETFs and mutual funds that specialize in these types of investments, and futures contracts. All these options provide investors with the diversification benefits they seek, yet each presents unique risks and opportunities. Gold bullion, for instance, is one of the direct forms of investments, but requires significant storage space to hold. Furthermore, its initial costs may make entry more challenging. Precious metals-based investment products offer lower barriers to entry, but can still carry risks, including those related to mining companies' share prices falling due to cost overruns, mismanagement or financial issues. Gold and silver tend to increase in value during periods of economic unease as they serve as safe havens. Furthermore, their widespread applications such as jewellery making, electronics production and batteries make them likely safe bets as the world continues its advancement and progresses further. Investors can also use precious metals as a hedge against inflation and to preserve their purchasing power over time. As interest rates and printing of money by the Federal Reserve increase and cause the dollar's value to decline, the price of commodities such as gold and silver are impacted. Exchange Rates Precious metals provide an alternative form of money that's resistant to inflation and economic uncertainty. Due to their intrinsic value and the "safe haven" reputation they enjoy as investments, physical bullion may make for an excellent addition to any portfolio - though investors should carefully consider their financial situation, strategy, and long-term goals before making decisions regarding these types of investments. Precious metals have become an increasingly popular investment choice among investors looking to protect their wealth against economic instability and inflation. Precious metals provide investors with an effective, stable way of diversifying their wealth as they are less volatile than stocks or other investments which may experience sudden drops. Furthermore, precious metals provide tangible assets which can easily be converted to cash. Investing in precious metals is an excellent way to safeguard against inflation and other economic risks; however, it is wise to conduct thorough market research before making decisions and consulting an expert about which options are suitable for your particular situation. Security Even though precious metals can be bought through traditional brokerage accounts, most investors prefer investing directly in physical precious metals by purchasing and storing physical precious metals themselves. While this method may be more costly than trading stocks or bond ETFs or mutual funds, having physical precious metals in your hands provides instantaneous access when economic uncertainty strikes - an invaluable asset during times of economic uncertainty. Physical precious metal investments offer another distinct advantage: They're private assets. You are the only one who knows exactly the details of your portfolio, which makes it more secure than many modern investments. This feature is especially advantageous for families that wish to shield their wealth from outside financial consultants or government agencies. Each metal has different economic sensitivities, technical properties and uses. Gold is often used for ornamental purposes in jewelry design while silver has multiple industrial applications including electrical appliances, medical applications and batteries. Meanwhile, palladium shares many of the characteristics found in platinum but has even greater industrial uses as it's used in automotive catalytic converters, ceramic capacitors in chargeable electronics systems, groundwater treatment processes and manufacturing processes. Though investing in precious metals may provide many advantages, it is also crucial to be aware of any associated risks. Diversifying your portfolio and finding a dependable broker or dealer is crucial when purchasing and selling precious metals. Read Also: Is Investment Bankers/Brokers/Service A Good Career Path In 2021? 5 Reasons Why Bitcoins Are Considered Reliable Investments 5 New Assets To Diversify Your Investments In 2021

Fastest Growing Company, on Creating the Best Place to Work

Building a successful company starts with picking the best employees, and building upon the relationship through mentorship, promoting employees when appropriate, and seeking external expertise and talent as needed. Selecting employees based on their cultural fit works well, also; having everyone on the same page come Monday morning means a workplace where everyone pulls for each other, including the company and its objectives. But once the team gets built, then what? Creating and nurturing a successful business is one thing; creating the best place to work is quite another. UE.co is a Great Place To Work Certified company, where 94% of employees rate the San Diego based employer as a great place to work. The company is also dedicated to promoting the pursuit of higher education and recently announced the UE.co Community Scholarship to support innovators and leaders in the community. Here, UE.co shares strategies that companies can implement to create the best workplace. 1. Maintain a Coachable Environment: In the same way that a sports team benefits from ongoing feedback, companies, where employee coaching happens on a regular basis, endorse a highly productive environment and promote continuous improvement. And it’s not about pointing out flaws; it’s about encouraging employees to push farther, beyond their attainable limits, and encouraging them to share their ideas openly. According to Quantum Workplace, that includes being open to employee feedback to the manager, also known as 360 feedback. 2. Create Well-Defined Core Values: Embracing well-defined core values not only serves as something of a roadmap for how the company behaves in the ordinary course of business; it also sets the stage for how employees are expected to conduct themselves. Another benefit includes promoting the company’s core purpose, or it’s “why” as described in Simon Sinek’s famous TEDx talk. As an added benefit, when management leads their teams based on those distinct core values, they will attract both internal and external talent that shares those same core beliefs and values. When employees share values with their employer, they feel engaged and mission-driven, something that Fast Company identifies as critical attributes that employees considered when rating their employer in the Best Places to Work in 2019. Everyone wins. 3. Engage with Your Community: As a follow-up to how employee engagement increases when they share their company’s well-defined core values, corporate responsibility in the communities where employees spend their time outside of work further deepens that commitment. According to entrepreneur.com, engaging with and serving the community not only builds customer loyalty, but it allows employees to volunteer and to develop outside of the workplace. Getting employees on board is crucial, as is letting everyone know what the company does for the community at large. What This Means: Ultimately, creating the best place to work comes down to employee engagement. Not only does Harvard Business Review identify engaged employees as 50% more likely to exceed expectations than least-engaged employees, but companies with engaged employees outperform their peers four-fold in terms of revenue growth, 89% in terms of customer satisfaction and 54% in employee retention. The strategies outlined above by UE.co are rooted in employee engagement. Read Also: Benefits That Employees Actually Look For Finding Your Dream Career: 5 Useful Tips For You To Research About A Company Before You Apply

Must-Have Accessories For The Modern Businessman

The tech revolution has brought with it a revolution in business dress codes. No longer does a tailored suit necessarily signify competence. In fact, were your tech guru to turn up in a shirt, tie and suit you’d probably feel very anxious that this person wasn’t the real deal. That said, that's ok in a Silicon Valley boardroom won’t necessarily go down well in the office of a New York financial advisor. The old dictum that ‘The more you deal with a client’s money, the more conservatively you should be dressed, ’still carries some weight. Dress codes are crucial, they are subtle, shifting communicators. Get them right and your client will feel confident in your competence, get them wrong and an impeccable pitch may leave your client with niggling doubts. Accessories are an important part of your appearance and the impression that you make: they have a practical function but are also objects which signify style and quality and reassure your client that you are successful and have good judgment. Times change and our times change fast and that’s why a touch of tradition is so reassuring. So, here’s a mix of old and new which will serve you well. An understated watch of quality It’s old fashioned technology, but so is the wheel. You’ve got the time on your phone and your tablet, but a watch remains the most convenient way to track time and when you are running to a tight schedule it is a crucial accessory. It is of course far more than a practical tool, it’s a stylish and attractive adornment. The simpler the better, a slim body and a clean face, uncluttered by knobs and dials. A diver’s watch is great for divers but not for the boardroom. A watch can also signify affluence, if you are wearing a Rolex, it is a clear indicator of both taste and affluence. That doesn’t mean that you need to spend thousands on a wristwatch, there plenty of great stylish watches out there for under $200 such as the Daniel Wellington Classic Cornwall or the Skagen Ancher. A Quality Pen There will be times when a pen is required and when an important document is being signed how could you possibly use anything other than a quality pen. A fountain pen is a wonderful thing but it’s for personal use and there’s always the risk of ink where you don’t want it, so a quality ball pen is an obvious choice. The Montblanc is unquestionably the Rolls Royce of pens but there are plenty of other pens which are pleasing to look at and a pleasure to use. Understated cuff links and a leather belt Details matter and although these accessories may only be glimpsed by your client, they speak volumes about your style and good taste. A Leather Bag The rise of veganism might persuade you that you should opt for some alternative fabric but if you are concerned about the environment then a leather bag, which will last a lifetime, is a better choice than synthetic material, full of toxic chemicals, which will need replacing in a few years. A leather bag is a thing of beauty and a practical and reliable accessory. A briefcase is unwieldy and outmoded, much better to go for something which allows you to be hands-free, such as the Messenger bags or Satchels from MAHI, both of which are big enough to take your laptop, electronics accessories and paperwork. A satchel or messenger bag also works well as a weekend bag or cabin bag, so they are great for those short notice trips. A Business Card Remember that scene from ‘American Psycho’ where the Christian Bale character reveals his new super stylish business card? Well despite a world of cyber-everything here’s a traditional business accessory that still has its place. A stylish small card is more memorable than a note on a phone or an email. There’s an important moment of human interaction when you hand that card over and the fact that it’s a physical experience makes it more memorable. Do not produce your card from the depths of some scatty, stuffed billfold but from a slim leather wallet. A Lint Roller Your presentation was outstanding, but all your client noticed were the fibers on your suit. A lint roller tucked away in that Messenger bag means that you can give yourself a quick once over and feel confident that you are spick and span. Dopp Kit In a global marketplace, travel has become part of a businessman’s working life. Trips abroad are often short and at short notice, so you need to be ready to travel at any time. A Dopp kit which you keep packed and ready to go means that you’ve only got one object to remember, instead of arriving at your hotel to discover that you haven’t packed a razor. A Dopp kit enables you to keep all your toiletries in one place and is a compact and convenient storage accessory. Electronics Organiser It’s undignified and unprofessional to be seen to be scrabbling about in your bag for a lead or a charger while everyone waits for your presentation. Make sure that you know where everything is by storing it in an electronics organizer, that way you won’t leave anything behind, and you’ll know exactly where everything is. Portable Charger Flat batteries have put pay to many a promising presentation. Can you really be trusted with a client’s account if you can’t manage to charge your laptop? A portable charger can be used on the go and buys you invaluable peace of mind. Compact Smart Projector Problem with the projector? Be the one who’s prepared and pick up instant brownie points by plucking a compact smart projector from your bag. It’ll interface with your phone or tablet and project straight onto a blank wall. New tech, which you know how to use, and which solves a problem neatly is a great way to convince clients that they are in safe hands. Read Also: Components Of A Successful Business Function Tips To Hiring Accounting Firms Rochester NY For Your Business

Using Digital Signage to Improve Your Business

Using Digital Signage to Improve Your Business:

1. Digital Menu Boards:

2. Connect Via Social Media:

3. The Various Uses of Digital Displays:

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Investing In Machinery For A More Productive Business

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Investing in Precious Metals

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Must-Have Accessories For The Modern Businessman

Using Digital Signage to Improve Your Business

Using Digital Signage to Improve Your Business:

1. Digital Menu Boards:

2. Connect Via Social Media:

3. The Various Uses of Digital Displays:

Share this Article

Lawn Care Maintenance Services And Tips

Investing In Machinery For A More Productive Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related