Published on: 22 March 2019
Last Updated on: 30 May 2019
Marketing is vital to every company’s success. Without the correct marketing strategies employed, no one will know about your business. Even if you have high-quality products, no one will care about them since they do not know that your business exists in the first place. It is true especially for small companies that are yet to create a name in the industry.
Allotting money for marketing plans could boost your success. Make sure though that you spend it wisely; otherwise, you will be wasting the opportunity to advertise.
You started marketing without a strategy:
Not all marketing strategies work. Some of them are expensive, but you do not see the results. Others are free, but the tactic could attract a lot of people. The marketing plan is a long process that begins by researching the people that you are targeting. You need to know what they want and what advertising strategy appeals to them. For instance, if you decide to release a video ad online, it needs to be short and concise. Within that short time, you can capture attention if you have a strategy; otherwise, no one will watch it.
You are not spending enough money:
If you think of using a portion of your budget for marketing, you need to go all-in; otherwise, you are wasting the opportunity. Some marketing strategies are expensive and require you to invest a lot. However, you also build your company’s name in the process. For instance, if you want media coverage in a massive event that is going to happen in your area, you need to spend money to be a major sponsor. If you are going to release a TV commercial, you need to spend money on quality production. You still need to be smart in determining how much to spend, but you cannot keep reducing the budget.
You expect quick results:
The problem when some people spend money on advertising is that they expect results right away. It does not work that way. When you advertise, you need to wait for a while before you see things go in the right direction. The reason why it is essential is that some people decide to give up and stop spending when the advertising efforts are still going on. Once you choose to use an advertising strategy, you cannot abandon it in the middle of the process just because you think it is not working.
You are spending everything on one strategy:
It would be a disaster if you invested all your money in one marketing effort, and it failed. Diversifying your tactics will help a lot. If you think that online marketing works, you can invest in it. However, you cannot assume that it will be successful. As such, it also helps if you spend money in other areas like the use of conventional marketing methods. You can try garment t-shirt printing since it is a proven technique that many businesses still use. You may also start giving out flyers and posters.
Be careful in using your money for marketing and make sure you are investing it in the right way.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
If you want to engage your customer base in a way that deeply resonates with their needs, you need to communicate a story well. One of the best ways to do story-based marketing is through the Storybrand system. The folks developed the system around seven fundamental principles that make marketing a clear, intuitive, and organic process. Storybrand marketing is a customer-focused marketing technique that you can apply to just about any business model. If you're interested in creating a compelling brand story that engages with your target market, read on for seven essential steps to get started.
The 7 Steps to Create a Storybrand to Ensure Marketing that Works:
1. Start With The Customer:
Every good story starts with a central character. A lot of businesses feel that they need to be the central character in their account. In reality, the customer should be the center of the story. This restructuring allows them to place themselves within the narrative you are trying to create.
2. Identify A Problem:
According to Donald Miller, every good story has a problem or conflict. This problem that you identify is the central need that your customer faces. This need is the exact problem that you can solve for your customer - and it is often what defines your value as a company.
3. Identify Yourself as The Guide:
This is where you come in. You are the guide in the story who has the ability to lead your customer through the murky confusion of their problem and can guide them to the solution. Speaking of guides, a storybrand certified guide can help accomplish all the steps on this list professionally. Make sure that you, as the company, are clearly the solution to your customer's unique problem.
4. Have A Plan:
You need to identify yourself as an expert. You have a unique solution to your customer's issue. This is especially critical for any business-to-business model. You need to explicitly communicate the expertise that you have built over a long period of time.
5. Have a Clear Call to Action:
Now that you have clearly identified the hero in the story (your customer) and the solution to their problem (you), there should be a clear call to action present. It doesn't need to be pushy -- just compelling. Remember, the story should do most of the work for you. A storybrand certified guide can help you toe the line of compelling and overzealous.
6. Define Success or Failure:
The narrative that you craft should make it abundantly clear that if the customer follows the instructions given to him by the guide, they will achieve success. If they choose not to accept the guide's help, they will run into the same problems that they have been facing.
7. Failure:
Failure shouldn't be the centerpiece of your story, but it should serve as a vehicle of helpful tension for your story. Make sure that the customer understands the possibility of failure if they choose to not engage with your product or service, as well as the benefit of using your company.
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As the owner of a translation business, you know firsthand just how much a good marketing strategy can make or break you.
However, your current advertising strategy often makes you feel like your company is getting, well, lost in translation. You need to make a change as soon as possible.
But you're just not sure where you should start when it comes to updating your marketing plan.
In this post, we're sharing both print and digital advertising tips that you can't afford to miss out on.
When you're ready to dominate your target market and outrank your competition in the search engine results, keep on reading.
Start with Your Website
Especially when you're running an international business, you need advertising tips that can reach everyone on the globe -- at the same time.
In short, while a strong website is important for every company, it becomes even more essential for brands who need to reach people in different time zones and across different languages.
In other words? Even though you're running a translation business, it doesn't change the fact that nearly 3/4 of consumers say they prefer to read content in their first language.
Start by looking for the right tools and plugins that will automatically change your site's language to the language of the user.
But don't stop there.
Having an intuitive and branded web design are also key digital marketing tips. This matters because people will stay on a site they find easy to use for much longer than average.
Pop-ups, autoplay features, or just sites that take forever to load won't cause them to click away after three seconds. This helps you rise in search engine rankings.
First of all, ensure your site loads quickly and completely on desktop and mobile devices. Use menu options at the top of your page to help users find exactly what they're looking for as fast as possible. If you're blogging (more on that in a minute) make sure you've taken the time to properly categorize your past posts.
Above all, keep your homepage engaging and organized, like on this website.
Finally, don't forget to include your company's contact information on not just the homepage, but every page of your internal website.
Remember that consumers won't always come to the homepage first. Don't make them hunt around on your site to find out how to get answers to their questions or sign up for your services.
Blogging and Guest Posting
Now that we've covered how your website will drive more customers to your translation business, let's talk about how blogging can increase your site visitors by around 300%.
We understand that blogging is a lot of work -- and, if you have to hire professional content services to write your posts for you, it can also be expensive. So, why is it worth it?
First of all, it helps to increase your authority and brand recognition within your target market. By providing information-based (as opposed to sales-driven) blog posts, you strengthen consumer trust in your brand.
Plus, blogging also tells Google and other search engines that you update your entire website more often than companies who just have a static site.
This means that you'll be able to outrank your competitors in the search engine results. Plus, you'll also have more indexed pages (AKA, pages that have been read and categorized by Google.) This also helps you get higher up in the search engine result pages.
Blogging also gives you an amazing opportunity to connect with your target market and shorten your overall sales cycle through the use of keywords.
By naturally including keywords (what people type into search engines when they need a translation business) in your content, your website will show up in front of people who are ready to buy exactly what you're selling.
But blogging alone isn't enough. You also need to get into guest posting. This is one of the best online advertising tips because it gives you the chance to broaden your market and increase your brand awareness at the same time.
Write articles and blog posts for popular online journals, websites, and even forums that are relevant to the translation industry.
Other Key Digital Advertising Ideas
Of course, your digital marketing strategy shouldn't begin and end with site design, blogging, and guest posting alone.
There are a few other digital marketing tips you should take into consideration, too.
Make sure that you claim your third-party listings on platforms like Google My Business, and fill out your profiles as completely as is possible. This is especially helpful when it comes to connecting you to your target market.
Those third-party listings are also important because they allow your customers the chance to leave online reviews for your business. While having a testimonials section on your website is a good idea, most consumers feel that third-party site reviews are less biased.
Make sure you frequently read and respond to these reviews -- yes, even the bad ones. You want to prove to potential and current clients that you take their input seriously.
Social media is also essential in the online marketing world.
However, especially since you're a smaller business, we suggest that you conduct some market research to find out which platform your customers spend most of their time on.
Focus your efforts there first, and then expand to other platforms. If possible, aim to post three times a day: morning, noon, and night.
Finally, never underestimate the power of an e-newsletter. Not only will this allow you to let your leads and current customers know about new product offerings and flash sales.
E-newsletters can also help to build up a personal connection between you and your market. You can feature employees of the month, tell customer stories, and even ask for feedback in survey form.
Offline Advertising Tips for Your Translation Business
Yes, having a strong digital marketing strategy is incredibly important for your translation business. However, it doesn't mean that you can completely ignore print marketing or offline marketing in general.
Now, let's take a look at some seriously effective marketing ideas that don't require an Internet connection.
Host an Event
One of the best ways to get your name out there is by hosting an event in your local market.
You don't have to spend a lot of money in order to increase your brand recognition -- you just have to focus on inviting the right people. Invite other local businesses to a dinner at an international restaurant in your area, or host a "language night" at a local school.
Focus on event spaces that have a global feel -- even having a "movie night" where you show a popular international film could work.
We suggest handing out promotional products at these events. This way, even if attendees don't need translations services now, they'll know who to call when they do in the future.
Don't Underestimate Mailings
Relying on the cousin of the e-newsletter, paper mailings, to get the word out about your business is still an effective marketing idea.
People love getting "snail mail," especially as it becomes rarer and rarer. Whenever possible, hand-address your envelopes to increase their open rate.
When you send out mailings, think outside the holiday card or business pamphlet alone. Instead, consider including things like a magnetic calendar, so that customers can have your company in their heads all year long.
You could also include a paper card with a discount code.
The same goes for simply including a physical coupon offering them a percentage off of your services.
Also, slip in a few of your business cards, and handwrite a note on the back of them. You may also want to create a branded letterhead or stationary, in order to increase your brand recognition.
It's all about building a personal connection between you and your leads.
Grow Your Translation Business with These Tips
We hope that this post has helped you to better understand how to market your translation business both on and offline.
Remember that conducting thorough market research -- and knowing when to ask for the help of a professional marketing team -- will take you a long way.
Looking for additional advice about how to build your brand? Want to ensure you're creating evergreen content that your market will love sharing on social media?
Want to understand how good web design increases your conversions and grow your traffic?
Our blog can help you to learn all of that and more, so keep coming back to us for more advertising advice.
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Project management is a critical skill for any organization, and it involves the planning, execution, and monitoring of projects to ensure their successful completion. However, learning project management can be challenging, especially if you are new to the field or lack experience. Fortunately, there are various resources available that can help you develop your project management skills, including podcasts.
Podcasts have become increasingly popular as a means of acquiring knowledge on different topics in recent years. They offer convenient access to information that can be consumed at any time and place.
Moreover, they often feature expert guests who share their experiences and insights on various aspects of project management. In this article, we will explore the benefits of learning project management through podcasts and provide recommendations for some of the best podcasts for beginners as well as experienced project managers.
The Benefits of Learning Project Management through Podcasts
The acquisition of project management skills through informative podcasts offers numerous advantages, including enhanced efficiency, improved time management, and increased productivity for individuals seeking to improve their professional careers.
The importance of audio learning cannot be overstated as it allows listeners to absorb information while multitasking. Podcasts are portable and can be downloaded and listened to on the go, making them a convenient option for busy professionals.
Furthermore, podcasts offer insights into various time management techniques that can help individuals prioritize tasks effectively. Project managers need to juggle multiple responsibilities simultaneously; therefore, mastering time management is crucial in ensuring project success.
By listening to podcasts on this topic, individuals can learn from experts who have mastered the art of managing their time efficiently. Overall, the benefits of learning project management through podcasts extend beyond just acquiring knowledge; they also have practical applications in improving one's career prospects and enhancing workplace performance.
Top Podcasts for Beginners in Project Management
Novice project managers can enhance their knowledge by listening to these recommended podcasts, providing a strong foundation for understanding the fundamentals of project management. Several podcasts cater specifically to beginners in project management and offer valuable insights into basic concepts.
One such podcast is The Project Management Podcast, which covers various topics like risk management, communication skills, and stakeholder engagement. The podcast also features interviews with experienced professionals who share their expertise and provide practical tips for managing projects.
Another highly recommended podcast for beginners is PM Point of View, produced by the Project Management Institute (PMI). This podcast covers a wide range of topics related to project management, including leadership skills, team-building strategies, change management techniques, and many more.
The program also includes interviews with experts in various fields who offer valuable insights into successful project management practices. Overall, these podcasts provide excellent resources for novice project managers seeking to learn new skills and improve their performance in managing projects effectively.
Advanced Strategies for Experienced Project Managers
Experienced project managers can elevate their skills and enhance their project management proficiency by incorporating advanced strategies that have been proven to produce successful project outcomes.
One such strategy is effective risk management techniques, which involve identifying potential risks, analyzing their likelihood and impact, developing mitigation plans, and monitoring the risks throughout the project's lifecycle. By implementing a thorough risk management plan, experienced project managers can proactively identify and address potential issues before they become major problems.
Another important strategy for experienced project managers is stakeholder engagement. This involves building strong relationships with key stakeholders and ensuring that their needs are met throughout the project's lifecycle.
Some effective stakeholder engagement strategies include regular communication channels, involving stakeholders in decision-making processes, and actively seeking feedback from them on progress made. These strategies can help ensure that the final outcome of the project meets the expectations of all stakeholders involved while also fostering a collaborative working environment.
Navigating Agile Methodologies
Navigating Agile Methodologies requires a thorough understanding of the principles and practices that underpin this approach to project management. The Agile methodology emphasizes flexibility, collaboration, and iterative delivery of products or services. An Agile team is composed of cross-functional members who work collaboratively to deliver value to customers through incremental product development cycles.
To navigate the intricacies of Agile methodologies successfully, it is imperative to have strong knowledge of Agile team dynamics and Scrum certifications. Understanding the roles and responsibilities of each member of an Agile team is crucial for effective communication and collaboration among them.
Moreover, obtaining Scrum certifications can help project managers gain a deeper understanding of Scrum framework practices, including sprint planning, daily stand-ups, sprint reviews, retrospectives, etc., enabling them to guide their teams toward successful project completion. With these skills at hand, experienced project managers can navigate complex projects with ease while delivering high-quality results on time using the Agile methodology.
Leadership and Communication Skills for Project Managers
Developing strong leadership and communication skills is vital for project managers to effectively guide their teams toward successful completion of projects. Effective delegation is one key aspect of leadership that project managers must master to ensure tasks are assigned appropriately and team members are empowered to contribute meaningfully. By delegating responsibilities, project managers can focus on high-level tasks while also ensuring each team member has a clear understanding of their role in the project.
Conflict resolution is another essential skill for project managers as they navigate the complexities of working with diverse teams across different departments or even countries. Inevitably, conflicts will arise during any project, but effective leaders can identify underlying issues and mediate disputes before they escalate into larger problems.
Project managers who possess strong conflict resolution skills can help restore balance within the team dynamic and maintain morale throughout the course of a project, ultimately leading to higher levels of productivity and better outcomes.
Putting Knowledge into Practice: Real-World Examples and Case Studies
Real-world examples and case studies are essential tools for project managers to understand how leadership and communication skills can be applied in practice. These real-world applications provide valuable insights into how successful project managers have navigated complex challenges, overcome obstacles, and delivered successful projects. By analyzing success stories from different industries, project managers can learn from the experiences of others and adapt their approaches to meet the unique demands of their projects.
Case studies help project managers identify critical factors that contribute to successful outcomes. They also provide a framework for evaluating trade-offs between competing goals, such as cost, schedule, quality, or scope. Project managers can use these case studies to compare different approaches and determine which strategies work best in particular situations.
Furthermore, they can also evaluate how well they communicate with stakeholders during each stage of the project life cycle. Real-world examples and case studies not only help project managers improve their communication skills but also reinforce the importance of effective leadership in achieving organizational objectives.
Frequently Asked Questions
How can I access these podcasts?
One can access informative podcasts through popular platforms for podcast listening such as Spotify, Apple Podcasts, and Google Podcasts. These platforms offer a wide range of podcasts on various topics, including project management.
Are there any costs associated with listening to these podcasts?
Monetization strategies for podcasts include freemium models, where basic content is free but premium content requires payment. Whether there are costs associated with listening to specific podcasts depends on the individual podcast's monetization strategy.
Can I earn any certification or accreditation by listening to these podcasts?
Listening to project management podcasts can provide skill development opportunities, but typically do not offer certification. However, some podcast hosts may offer courses or resources that lead to certification outside of the podcast platform.
How often are new episodes released for these podcasts?
The frequency and availability of new episodes for podcasts on project management vary depending on the specific podcast. Some may release new episodes weekly, bi-weekly, or monthly, while others may have irregular schedules. It is important to check each podcast's website or subscribe to their newsletter for updates on new episode releases.
Are there any opportunities to interact with other project management professionals while listening to these podcasts?
Networking opportunities and collaborative learning are available through project management podcasts. Professionals can connect with others in the field through online forums, social media groups, and virtual events to discuss topics covered in episodes.
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