Published on: 22 March 2019
Last Updated on: 30 May 2019
Marketing is vital to every company’s success. Without the correct marketing strategies employed, no one will know about your business. Even if you have high-quality products, no one will care about them since they do not know that your business exists in the first place. It is true especially for small companies that are yet to create a name in the industry.
Allotting money for marketing plans could boost your success. Make sure though that you spend it wisely; otherwise, you will be wasting the opportunity to advertise.
You started marketing without a strategy:
Not all marketing strategies work. Some of them are expensive, but you do not see the results. Others are free, but the tactic could attract a lot of people. The marketing plan is a long process that begins by researching the people that you are targeting. You need to know what they want and what advertising strategy appeals to them. For instance, if you decide to release a video ad online, it needs to be short and concise. Within that short time, you can capture attention if you have a strategy; otherwise, no one will watch it.
You are not spending enough money:
If you think of using a portion of your budget for marketing, you need to go all-in; otherwise, you are wasting the opportunity. Some marketing strategies are expensive and require you to invest a lot. However, you also build your company’s name in the process. For instance, if you want media coverage in a massive event that is going to happen in your area, you need to spend money to be a major sponsor. If you are going to release a TV commercial, you need to spend money on quality production. You still need to be smart in determining how much to spend, but you cannot keep reducing the budget.
You expect quick results:
The problem when some people spend money on advertising is that they expect results right away. It does not work that way. When you advertise, you need to wait for a while before you see things go in the right direction. The reason why it is essential is that some people decide to give up and stop spending when the advertising efforts are still going on. Once you choose to use an advertising strategy, you cannot abandon it in the middle of the process just because you think it is not working.
You are spending everything on one strategy:
It would be a disaster if you invested all your money in one marketing effort, and it failed. Diversifying your tactics will help a lot. If you think that online marketing works, you can invest in it. However, you cannot assume that it will be successful. As such, it also helps if you spend money in other areas like the use of conventional marketing methods. You can try garment t-shirt printing since it is a proven technique that many businesses still use. You may also start giving out flyers and posters.
Be careful in using your money for marketing and make sure you are investing it in the right way.
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Voice search has come a long way since its error-prone beginnings. It used to be the star of funny home videos because of its propensity to deliver hilariously inaccurate search results. It’s a preferred way to get fast and accurate information about local businesses and products online.
It’s also becoming an integral part of our daily lives, thanks to advancements in natural language processing and machine learning. Modern voice search systems have greatly improved their understanding of context and nuances in speech, making them much more reliable for tasks such as finding directions, setting reminders, and even managing smart home devices. As technology continues to evolve, voice search is expected to become even more sophisticated, offering personalized experiences and seamless interactions across various platforms.
If you’re not making room for voice search optimization in your marketing strategy, it’s time for a change. Start now to optimize the content and data on your website and elsewhere so it will appear in verbal search results. Doing so will get more eyes on your business so you can grow your customer base and your profits.
Why Voice Search Optimization Matters
The goal of voice search optimization is to make it easier for customers to find your business when conducting spoken searches on their mobile devices. The rising popularity of voice assistants like Alexa, Google Assistant, and Siri makes it more important than ever to focus on voice search optimization.
The way people speak and the way people type tend to be very different. Therefore, you need to make sure your content uses phrases and keywords people are more likely to utter when using voice search assistants. Doing so can boost your chances of being found by relevant customers.
Voice search optimization is important for all businesses. But it’s especially vital for brick-and-mortar industries that rely primarily on local customers, such as legal services, retail, hospitality, and entertainment. Shoppers are more likely to use verbal search options when they’re looking for location-based results for these types of services.
How to Optimize Your Content for Voice Searches
To lead ready-to-buy shoppers right to your door, make it easier for them to find your business when conducting verbal searches. Whether you’re a plumber developing your website or a lawyer creating a law firm digital marketing plan, voice search optimization should be a major focus. Here are some tried-and-true techniques for optimizing your content for voice search:
Prioritize Local SEO
It’s estimated that around 46% of Google searches include localized terms. If you’re not properly optimized for localized searches, your business is unlikely to show up in relevant search results. That means potential customers are more likely to visit competitors who are better at prioritizing local SEO terms in their content.
You can use a variety of techniques to improve your local voice search results. Start by creating a Google Business Profile and regularly updating it to ensure it’s always accurate. Next, add location-specific pages to your website. Make sure these pages include location keywords such as your state, city, town, and surrounding cities. You should also maintain an active presence on local social media pages so nearby residents become familiar with your brand.
Aim at The Long-Tail Keywords
People are likelier to use highly specific phrases when conducting verbal digital searches. Therefore, you should target long-tail keywords when optimizing your content. Long-tail keywords comprise phrases people often use when searching for goods or services online. For example, “divorce lawyer in San Diego, California” is one example of a specific, localized, long-term keyword.
These types of keywords tend to be highly specific and have less competition and search volumes than any short-tail keywords. However, they also tend to have higher conversion rates because shoppers who use them are typically ready to buy. If you’re serious about targeting local voice searches, use a good saturation of long-tail keywords in the overall content.
Optimize for Mobile
Mobile optimization and voice search optimization are two peas in the same pod. They should both be given equal consideration and weight in any adept digital marketing plan. Consider the fact that over half of global internet traffic comes from mobile devices. If you’re not targeting a mobile audience, you’re almost certainly missing out on traffic and potential sales.
To optimize for mobile, make sure your website loads correctly and rapidly on mobile devices. You should also prioritize responsive design, which adapts instantly to whatever device a visitor is using, whether it be a smartphone, desktop, or tablet. Responsive design reduces bounce rates and ensures visitors have a good experience on your site.
Use the Right Language
When people type out their online searches, they tend to be as concise as possible. For example, they might type “Las Vegas barber” when searching for a local place to get a haircut. But if that same person used their smartphone’s voice search feature instead, they would probably use more grammatically correct language. For example, they might say, “What’s the best barber in Las Vegas?” or “What are the best places in Las Vegas to get a haircut?”
Often, people ask long questions when using voice search features or AI assistants. To excel at voice search optimization, anticipate the language and phrases people are most likely to use when searching for your business offerings. Then, create content that provides the best answer to their questions in a natural, conversational way.
The Future Of Voice Search
The voice search is more like having your own personal assistant right at your fingertips. Or maybe I should say, Voice range! This is bringing a huge change in the way we interact with the technology. Thus, the future looks much more exciting.
More and more people are using their voice search to look for different information, services, and products. The answers are always ready for you, and they are fulfilling your requests.
As voice technologies continue to improve, we can expect more innovation and intuitive ways to keep interacting with all of our devices. So, if you are planning to stay ahead of the curve, it’s time to reimagine how this voice search can benefit your business.
From optimizing the website content to creating various voice-activated experiences, voice search is going to bring a lot more opportunities in the world of voice search marketing.
Conclusion
Voice search has evolved from a seldom-used tool to a major player in the marketing world. If you’re not currently optimizing your content for voice searches, it’s not too late to start. Use the tips above to make sure your website and content are positioned to help you capture more traffic from voice search queries.Read More...
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The first quarter of 2019 has almost passed, and it has been predicted that 18% of the purchases will be made online by 2040. Further, 95% of the orders will be facilitated by e-commerce store.
Considering the above statistics, it comes as no surprise that the fate of your online business is dependent on how your website works. But did you know that all your website operations rely on the choice of your e-commerce platform?
Now, as the online store owners narrow down the choices, they are only left with two main platforms as the contenders- Magento and Shopify. While both platforms can create a one-of-kind e-commerce store, they differ in many areas.
To start with, Shopify works best for smaller businesses. On the flip side, Magento is aimed at enterprise businesses. This post is going will give you an in-depth insight on Magento and Shopify and help you decide which is an ideal platform for your e-commerce store.
Magento and Shopify in a Nutshell: e-commerce store
Magento:
Launched in 2007, Magento is a self-hosted e-commerce platform that powers a number of web stores. The platform is open source and comes with two versions including community (suitable for developers and small businesses) and enterprise edition (best suited for mid-sized and large e-commerce stores). The usage of the platform is free, but you’ll have to pay an amount for premium apps, themes, and hosting.
Irrespective of the price you have to pay, this platform is best known for its flexibility, ability to customize, and scalability.
Shopify:
Shopify is a hosted e-commerce platform that allows single-step order fulfillment and lets you set up a store with a custom domain and a theme.
This platform comes with an easy-to-use interface and is more for beginner developers. Moreover, it comes with a 14-day free trial, allows integration with over 70 payment gateways, and is available in almost every language.
Although there are numerous Shopify alternatives available across the web, what sets this platform apart from others is its ability to set up a dynamic store in no time. You will have to pay for the platform after the free trial, but the Shopify team takes care of all the technical tasks.
Magento and Shopify: What Numbers Say!
Description
Shopify
Magento
Number of Websites
600,000
250,000
Number of Extensions
2,400+
3,000+
Number of Themes
60 (external purchase is allowed)
12 (external purchase is allowed)
Now when you are aware of what these platforms are, here is a feature comparison of Magneto and Shopify.
1. Basic Functionality and Ease of Usage:
Both the e-commerce platforms have all the basic store functionalities that are easy to use and maintain.
But if we compare both the platforms, Shopify is a drag and drop website builder. Magento has a steep learning curve, and you will have to learn some technical terms to get through the e-commerce store development process.
With Shopify, the developer can add the products; customize the look and feel of your store and set up the payment process in no time. The best part is you can make the entire e-commerce store without any technical knowledge.
In Magento, you have to learn some code to develop an entire e-commerce store. Not to forget, they have comprehensive user guides that walk you step-by-step through various processes. They also have a forum from where you can learn some tricks of the trade.
2. Search Engine Optimization (SEO)
When it comes to SEO, both have great search engine optimization capabilities. However, you’ll have to leverage extra plug-ins in the cases for both platforms. But in the case of Shopify, SEO features are automatically built into the website, even in the product pages.
3. Themes and Templates Availability:
In terms of themes and templates, both platforms offer highly-functional customization capabilities. They let you edit the raw code directly and give you full control over the design and appeal of your e-commerce store.
Coming to the differences, Shopify offers a wide variation of mobile-optimized themes. Although many of them are free, if you go for the paid ones, your store gets a professional look and gets equipped with great sales potential. You also get the option to add new pages, change the color palette, move or resize the elements, and integrate the social media feeds.
When it comes to Magento, it has 12 themes. Out of 12, 10 of them are fully responsive. This platform does have free themes, and the paid ones also start at just $1.
With this platform, you can also create your theme or template from scratch. You have the option to add a slide, newsletter, and animation to the website.
4. Inventory Management:
All Shopify plans allow unlimited products in the store. Magento also allows you to add or create an unlimited number of products on the website.
But Shopify is one step ahead in this point due to its integration with drop shipping inventory apps such as Oberlo. Further, in Magento, you have the risk of slowing down your website.
5. Hosting Features:
Your website's performance, storage, security, and speed are dependent on the hosting you choose. Did you know that 40% of people will abandon a website if it takes more than three seconds to load? This will result in a loss of customers as well as revenue.
As Shopify is a hosted platform, it takes care of your entire domain and hosting needs; offers you 24*7 support, and let you concentrate on your business.
Magento comes with two hosting options, including Open Source and Cloud. In Open Source hosting, you have to buy your domain and hosting. But in the case of Cloud, your e-commerce store is hosted and maintained by Magento.
6. Payment Processing:
Shopify platform is already equipped with a payment processor, which is known by the name of Shopify Payments. If you use Shopify Payments for your e-commerce store, you won’t be charged any transaction fee. Moreover, it comes with the support of 60 external payment processors.
For Magento, you will have to download the extension of the payment processor that you want in your e-commerce store. You can look for these extensions in Magento’s marketplace. However, some factors that make Magento worth the consideration are international market coverage and support for multiple languages.
Summing Up:
When it comes to choosing an ideal e-commerce platform, there are lots of factors to consider including interface, scalability, number of themes, templates, speed, load time, cost, search engine optimization, and more.
Is Shopify worth it? If your considerations are ease of usage, availability of themes, not wanting to pay the transaction fee, and having the hosting and bandwidth taken care of, look no further than Shopify. It is user-friendly, has a payment processor, and comes with an array of themes to help you get started.
But if you are technically savvy and want to build an e-commerce store for a large enterprise, go for Magento. With this platform, you will also have to find your hosting provider, which can become expensive, as your business scale. Moreover, there is a chance that you might have to invest some time as well.
If you are still stuck on the decision, skim again through the comparison of features, weigh their pros and cons, and make the best choice for your business.
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Growing traffic to a website is the goal of any business owner. More visitors can mean more conversions. As the pandemic showed, eCommerce is on a steep upward surge, and competition therefore can be fierce.
In 2020 more than 2 billion individuals made purchases for goods online, according to Statista. These customers made purchases because they had either used a particular vendor before or had found one through a search on the net.
Organic traffic is the desired way to increase visitors and to do this content and keywords are crucial. Content marketing is one key way to grow organic traffic, but what is it exactly, and how do you get into it?
What is content marketing?
This basically refers to the creation of online content for a website. It could also refer to social media posts.
However, for it to work effectively, the content must be of relevance, and it has to engage. The content doesn’t necessarily need to promote any specific brand, but it should be a topic that holds an audience's attention and helps to generate traffic and leads.
There are points to consider when building a content marketing strategy. You will surely have competition in your niche, and it's important to see what content they are creating. Links are important, and quality backlinks can boost your content’s audience.
Keywords and the content itself are vitally important. Performing keyword research and optimizing this area will help improve how effective your content is on SERPs.
Effectively, content marketing is a form of SEO and is designed to help generate more organic traffic.
Why do businesses need content marketing?
Businesses need content marketing to help them appear higher in search rankings, attract more visitors, and then reduce their bounce rate.
A report by the Nielsen Norman Group shows the average user spends less than 20 seconds on a webpage. This statistic shows how hard it is to keep the attention of the average web user.
Posting regularly on social media, and improving the content of a website can help to keep visitors on the webpage longer.
If you can hold a visitor’s attention then they are more likely to visit again, and hopefully, make a purchase. The point of content marketing is to keep a business’s brand in someone’s mind for when it comes time for them to make purchases online.
Good content with quality backlinks can help to promote brand awareness and to increase trust and loyalty.
How can you get into content marketing?
There are a couple of possibilities for getting into content marketing. If you have a website yourself then you can perform some SEO on that.
This means writing content that is suitable for your target audience and making adjustments to optimize it for search engines.
Long-form content is more desirable than shorter blog posts, but relevance and quality are key. If you have old content on your site then revisit it and check that the facts are still accurate and the links are working. Perform some keyword research and freshen up the content a bit.
Another way to get into content marketing is to purchase existing niche websites. Firms such as Content Marketing Plans basically purchase, service, and then flip websites in this manner.
Purchasing older websites that have some authority is a great way to get into content marketing. Once you have improved the content and made the site perform better you can then use it for generating leads, or for affiliate marketing. By doing this you can monetize an existing website instead of building up a brand new one.
What advantages does utilizing content marketing give?
Digital marketing takes on many forms, and working on SEO and content is just one of them. The usefulness of content marketing is as you can see here.
Increased brand awareness
Retention of audience
Increased organic traffic
Increased revenue and conversions (hopefully)
Higher rankings on Google and other SERPs
Are there any negatives to content marketing?
Content has and possibly will always be king in regard to SEO and rankings. However, that doesn’t mean it is perfect.
The main problem with content marketing is that it doesn’t offer a quick solution. It can take months for the positive effects of content marketing to take hold.
This is why some people turn to black hat SEO techniques for a quick fix. However, this always turns sour over a long period. So if someone cannot wait for a new website to grow, purchasing an existing niche one is a better option.
Summary
Digital marketing in all of its forms can help a business to grow online. Ecommerce is only going to expand, and attracting visitors is vital to remain viable.
Quality content can help a site to rise up the ranks of the search engines, and to improve organic traffic. Good content marketing will improve the website’s performance, and will also increase a brand’s presence online and its reputation.
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