Why every Business Holder should Start Using the Drip Marketing?

Published on: 28 March 2019 Last Updated on: 04 November 2024

Business is all about being customer oriented and coming up with new engaging plans to build rapport with customers. Making timely emails, reminding customers to finish their task, providing proper confirmation, catering them with right targeted content and many more. All these things are possible when using automation tools offered by Snovio.

I came to know about it recently, so mark my words as this new technology is tried and tested by me for my own business. The reasons I love to do business with this platform are not so numerous but they are valuable.

How you will benefit from using Snovio

Snovio Email Drip Campaigns is a tool that might be used for many purposes. Here are some points you might benefit from.

●Warm the leads up:

There is no harm in little persuasion if the customer is interested. So to make them interested in your services or good, they need to have prior knowledge about the company or the type of service you provide, so that they will be interested in you.

In order to make this happen, you need to activate the customers by providing with the right content. This process is called “warming up” in this field. It might be of any form like a blog post, or a piece of information on how to use the platform or service, or an email asking for their expectations and possible questions.

●Locking the customer:

Once the customer is enough interested in the service, you need to lock the customer with you, by providing them more information about the topic they are interested in. This kind of actions will make sure that you will have that customer for a long period. Sending them messages regularly will show your determinism towards the customers and things like these will help you win the heart of the customer. Snovio tool provides users with the right tools which are required for any business to reach marketing and sales success.

●Converting lead:

Once you make the customer comfortable in reading and understanding the service or content, it is the time to move towards making the sale which will be beneficial for an interested customer or a business owner.

Drip Campaigns features:

The tool is completely free but provides users with paid plans as well. All the features are unlocked within the free plan and you can use the tool to the fullest. Let me provide you with a list of features that will help you skyrocket the business:

email campaign templates to save time and not to create a new email campaign every time you need one;
email templates to send pre-written plain-text messages;
personalization variables to add a human touch to every email and build relationships with the leads;
triggers and delays to spread the emails regularly, not like a spammer;
goals and statistics to see how well the campaign and every message in particular perform.

Enjoy it to the full:

All the benefits and features mentioned above are really working and you can try the platform today. You can sign up right now and enjoy all the features for free. With drip emails campaign, you can reach out to target people, warm them up, and later convert, thus increase sales. Isn’t that the goal you are aiming to?

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Oh, Crop! Killer E-commerce Mistakes You Need to Conquer

One of the most lucrative and fast-growing industries is the e-commerce industry. It has risen in popularity over the years due to the convenience and accessibility it provides for the consumers, and even for the sellers themselves. A lot of people have been trying to start their businesses from home, yet they don't know where to start, and they have no idea about the wide variety of industries they can invest in or the right tools they should use. Aside from knowing what to do with your new venture, you also need to know the common mistakes and blunders you can commit. Lapses, no matter how small, can be highly detrimental to your business. But as worrying as it all sounds, don't worry. You can learn how to spot, avoid, and remedy these mistakes with this simple guide. Without further ado, here are five mistakes you need to avoid to keep your e-commerce business bug-free and in full swing. Mistake #1: Forgetting Your Market One of the biggest and most common mistakes online entrepreneurs make is forgetting what their market looks like or who their target audience is. Aside from spending most of your time and effort in honing the perfect product, without actually creating a need for your customers, you also have to know your customer demographic. Wouldn't it be ideal to have customers before creating a product, rather than having a product beforehand and then looking for clients? All of your efforts will be rendered fruitless. Know how to target your audience or your buyer persona. A buyer persona is a representation of your customer's demographics, such as age, gender, profession, and social status. To paint you a clearer picture, if you're a designer in the print industry, you need to know your target audience before you begin selling. You won't sell cheap business cards to upper-class professionals looking to spruce up their portfolios just as you wouldn't sell overly-priced prints for low-quality products. Mistake #2: Lack of Social Media Presence The regular person owns at least five social media accounts. And on average, we spend about an hour and 40 minutes browsing these sites. Can you believe that the number of online shoppers in the United States alone will reach 224 million in 2019! Numbers aside, the stats are telling us to leverage social media in getting our brand out there. Say hi to social media. Brands are using social media marketing for some highly useful and practical reasons. Some even devise different loyalty program for their avid followers on social media channels. Some of these are because it provides: Low-cost solution. Social media platforms are an excellent way to get bang for your buck advertising and brand exposure. Customization. From Facebook Insights to Google Analytics, you can customize your pages to your heart's content and receive detailed reports on your customers' demographics and browsing behaviors. Excellent customer service platform. According to a recent study by Venturebeat, 51 percent of the respondents say businesses need to be available around the clock. If e-commerce brands are now adopting customer service chatbots with 24/7 messaging services, so should you. If you’re still not convinced, you can think of your social media accounts as your company’s very own affordable business cards, showcasing your brand and the services you offer virtually. Mistake #3: Neglecting Mobile Optimization Mobile is everywhere, and the world is accessing the internet through their smartphones. With 80 percent of internet users owning a smartphone, failing to recognize the need for mobile optimization, could mean losing half of your potential e-commerce market. Poor user experience can negatively impact your conversion rates. If you shift your focus on creating the ideal mobile user experience for your customers, you can increase your brand reputation and customer retention, and avoid losing 61 percent of your clients due to the poor website experience. As an internet-based entrepreneur, use whatever tools you have at your disposal to provide an optimized user browsing and shopping experience. Bank on your best assets and give yourself an advantage over your industry rivals. Mistake #4: Faulty Shipping Flexibility When you first decided to run an e-commerce business, I'm guessing you did for the flexibility it gave you in doing your daily tasks. You didn't have to meet people face to face, and you could make your timetable to suit your needs. You can now do all of your work at home, and nobody would have to see you in sweatpants. The same principle goes for your consumers. All customers like to have options, especially when it comes to shipping. According to research, only 1 in 4 online shoppers complete a purchase? 44 percent of cart abandonment cases are due to high shipping costs, and a whopping 93 percent of online shoppers say they'll buy more if they got free shipping. Free shipping can increase sales and improve customer loyalty. According to a study from E-tailing, 73 percent of purchasers consider unconditional free shipping as a decisive factor in shopping online. But like all other business aspects, weigh the pros and cons of your business before making a decision. Mistake #5: Failing to Measure Performance If you want to succeed in the competitive world of e-commerce, you need to know how to gauge and evaluate your performance. Take note of your business habits, particularly regarding expenses and marketing. Use your business plan as a roadmap to help you steer your way throughout your business venture. Check your statistics regularly. Update your ledger and see if your business is thriving or failing. Look at your consumer insights and keep up with the masses' latest trends. Be as specific as you can with your data. Don't inflate your figures and understand the areas you lack to improve them further. By monitoring your performance, you are helping your business achieve greater heights compared to passive management. And the good news is, there's always room for improvement, be it for you or your business. Takeaway As John Sagel said, "What we do know now is that the 'E' in e-commerce doesn't stand for 'easy.' Opening an e-commerce business can be overwhelming and nerve-wracking, but it can also be a highly worthwhile and profitable venture. There is no guarantee of overnight success. However, you can set yourself up for the best chance at succeeding. To do so, grasp the basics, learn from seasoned entrepreneurs, and watch out for their mistakes to avoid committing them yourself.

Content Marketing Campaign Strategy For Small Business

Nowadays, content marketing can be found just about anywhere online. It might be challenging to distill the meaning of a commonly used term and figure out how to apply it to one's own small business when the term is bandied about so carelessly. However, for today's owners of small businesses, content marketing is not only an option but also a necessity. Many business owners find that the problem of marketing their brand is practically insurmountable because they have limited resources and there is a lot of competition. In point of fact, sixty percent of these companies all businesses do not have any web presence whatsoever. According to a report published by the market research company Aberdeen Group, content marketing can be an effective solution in this situation because it can lead to conversion rates that are six times greater in comparison to non-users. Content Marketing Campaign Strategy For Small Business: In case you haven't heard of it before, content marketing is a strategy for spreading the word and interacting with consumers through media like blogs, podcasts, videos, and social media posts. The goals of a company's content marketing strategy are to increase brand awareness and trustworthiness. Here's how to begin a content marketing strategy for a small business if you're a marketing novice. 1. Identify your target demographic. It's counterproductive to put out something that no one is interested in reading. If you want to successfully market to your target demographic, you need to learn as much as possible about them, their preferences, and how they make purchases. There are a variety of methods available for gathering information on your target demographic. Conducting surveys among your current clientele is one approach. Inquire about their thoughts on your company, offering, and messaging as a whole. During this step, it is important to gather as much information as possible on your target audience. Finding out demographic details like average age, gender, income, and spending habits might spark ideas for your content. Share surveys via social media or email to encourage participation from customers who would not otherwise hear about them. Also, you might use an incentive like a discount code or a freebie. Make sure your survey is concise enough that people can complete it in a few minutes while yet providing you with useful feedback. 2. Create a website with a primary focus on conversions. A website serves as the hub of your overall content marketing effort. You'll lose potential customers if you try to save money by cutting corners here. When more than half of your customers look into your company online before making a purchase, it's crucial for your business, no matter how big or little, to have a solid online foundation. It's not easy to make a professional website if you have no experience in copywriting, coding, or web design. If at all possible, hire experts. Details, details everywhere: these are what make or destroy a website. Consider the importance of speed as just one example. If it takes more than three seconds for your website to load, you risk losing a significant portion of your audience. Lack of mobile optimization, boring web text, malfunctioning features, and perplexing navigation are additional causes of high bounce rates on websites. When it comes to your website's success, your choice of hosting provider is crucial. You should take your time to decide which one to use. 3. Make sure that your content is easy to find. The greatest method for a small business to achieve its content marketing goals—increased sales, new customers, or brand awareness—is to provide content that people can use to better their own lives. Once you have identified your target demographic and launched a stellar website, you can turn your attention to developing engaging content to entice new users. Although you want clients to gain insight into your business, you don't want to come off as pushy or self-promotional. Customers may get quite dissatisfied as a result of this. Instead, focus on writing about the business sector, relevant research or statistics, or helpful tips for advancing your company's goals. Incorporate keywords and phrases that lead readers directly to the content they need. Never start a content creation project without first conducting thorough keyword research; this is the bedrock of internet marketing. The Google Keyword Planner is a great tool for this. Analytical tools can help you decide whether to promote content via paid search, organic search, or a combination of the three. The Content Template tool in SEMrush examines your rivals' organic search data to inform you of the best keywords to utilize, the optimal content length, and the best places to obtain backlinks, as well as assisting you in selecting the platforms to focus on. In the end, the value that branded content conveys is what matters most. It's important that the information you provide points out a specific issue and provides helpful, personalized suggestions about how to fix it. 4. Put your content out there. What you're looking for is already in your possession. Currently, what should be done? You won't have to worry if you're one of the rare people who have a massive email list, a sizable, devoted readership, and an army of passionate admirers. But if you're a small business owner like the majority of those out there, you know the hardship of trying to bring in new customers. It resembles a convoluted form of courtship. Connection, a real want to aid, and true and ongoing participation is the content marketing equivalents of roses, dinner, and a movie. Pro Tips: Don't be reluctant to use paid promotion. Don't be afraid to use paid advertising to market your content if you have invested in its creation. While organic traffic acquired without spending a dime is invaluable, there is much to be gained by combining the strengths of content marketing and more conventional forms of advertising. Conclusion There are several ways in which businesses of all sizes can profit from engaging in content marketing. Trust in the brand, purchases, and repeat business are all boosted if this is executed well. A content marketing strategy for a small business is a complex undertaking that requires careful planning and execution. It may make a tremendous difference for your small business with some preparation, investigation, and a concentration on producing high-quality content. There is a learning curve associated with content marketing, just like there would be with any new company endeavor. Try not to be too hesitant. Never be too proud to try and fail. The finest information tends to be repetitive. A progressive content marketing strategy that strives for content excellence rather than simply more noise can be achieved through a focus on development and evaluation. Read Also: Role of Promotional items in brandingThis Is Why Social Media Is Essential in the B2B Sales ProcessHow To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

What you need to be a Successful Entrepreneur

Have you ever wondered what it is that all successful entrepreneurs have in common? What is it about them that makes them successful when others fail? Do they have special tools, knowledge, or something else that the rest of us do not have? Eight traits of a successful entrepreneur First, let’s look at the traits of successful entrepreneurs. Most successful entrepreneurs have these traits in common. It seems most successful entrepreneurs have the determination to withstand the pressures of having to work on several goals at once. You have to be able to communicate your ideas and wishes well in order to succeed you need to be able to make others see your vision. You will find that most successful entrepreneurs have a lot of self-confidence. This confidence allows them to see the opportunity and not a challenge that most of us see it also allows them to understand the bigger the challenge the bigger the rewards are. Continued education. The successful entrepreneurs crave education and never stop learning. That includes lessons when they fail at something; it wasn’t a failure if they learned something about the situation. They are not afraid to fail. Passion for their field. Whatever their business is they are passionate about it. Passionate enough they can handle the added stress of building the business without it crumbling and collapsing. Great at networking. They tend to network well and if you do not know networking the basic is to help people who can help you now or in the future. An example you are not ready for marketing but you provide a service or help to a marketing consultant for not cash but help in the near future when you are ready to market. You never know what kind of service or people you will need help from either. They can easily adapt to the situation. If they need black ink but are out of it, for example, they can adapt and use another color or run to the nearest staples for a black ink. Yes, that is a very simple and basic example. Understand their money situation. They understand how much money they have and what they can spend for a certain project or goal to get to where they are going. They also know how to get more capital whether it is investors or bank loans. What tools are needed or used by entrepreneurs? While traits go a long way in being successful; there are tools that can also help and you will find that most successful entrepreneurs will use them. Let’s take a look at some of those tools: Smartphone or tablet so that they can keep appointments, goals, to-do lists, and contacts all in one handy place. Backups, most successful entrepreneurs will use automated backups. This saves time and headaches if hard-drives get damaged, computers such as tablets get lost or stolen and so on. Networking both online such as LinkedIn, Facebook, Twitter, and even Pinterest but also visit your local chamber of commerce where you can meet like-minded people who share your interests. Online banking allows you to know your finances at all times if your bank does not provide online banking (pretty much most do now) then it may be time to switch your banking. Access to your money. Using business credit cards has come far since they started. Many will offer you something in return for using them such as cashback, frequent flier miles, etc. Just understand the offer before you accept the card. The companies will also charge minimal fees to get you to use them. So there are 5 essential tools for even more tools you can use you can check out these. Business resources for you We have put together a list of business resources for you. Your local Chamber of Commerce Small Business Administration tools including loans to help start and grow your business. Employment Law Information Network provides information on employment laws. GoPayment allows you to accept credit and debit card payments on your smartphone. FedStats helps in your market research with statistics from more than 100 federal government agencies. For more resources check out entrepreneur.com You also need to stay abreast of new digital marketing trends and tools that become available every day. Another resource to look at is mobile marketing tips. Follow the tips and resources, build on your traits and you too can be a successful entrepreneur.

Why every Business Holder should Start Using the Drip Marketing?

How you will benefit from using Snovio

Drip Campaigns features:

Enjoy it to the full:

Ways That You are Wasting Money on Marketing

What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Oh, Crop! Killer E-commerce Mistakes You Need to Conquer

Content Marketing Campaign Strategy For Small Business

What you need to be a Successful Entrepreneur

Why every Business Holder should Start Using the Drip Marketing?

How you will benefit from using Snovio

Drip Campaigns features:

Enjoy it to the full:

Share this Article

Ways That You are Wasting Money on Marketing

What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related