The Need for Speed-to-Lead in Sales

Published on: 23 May 2019 Last Updated on: 16 July 2024

Salespeople can be awfully laissez-faire about when (and if) they contact leads, which is baffling given that the job is so centered on conversion. Many reps take a full three days to follow up on a new lead, giving the competition ample time to swoop in and make that all-important first touch.

Sales are the lifeblood of any business organization. no matter the shape, size, or scale of your business, you need to work towards generating sales. However, for most businesses investing in training sales professionals can be a hectic process. A better alternative can be found by working with platforms and experts that work on commission only sales. This simply means that you pay the salesperson only when they are able to successfully execute sales and close deals on behalf of your organization.

In a modern online world, prospects can rifle between competitors’ pages, compare offers, fill out multiple forms and survey even the most saturated markets in mere minutes – it, therefore, becomes incumbent on you as a diligent salesperson to vie for top-of-mind awareness. The best way to do that is to boost your speed to lead.

Speed-to-lead, put simply, is the time it takes you to contact a new lead entering your system. It’s something you should be mindful of when considering how to improve your outreach efforts as the rapidity with which you contact a lead has been shown, across multiple studies (more on those in a moment), to have a profound effect on engagement success.

Speed-to-Lead, by the Numbers:

According to a study undertaken in partnership between the Telfer School of Management and a leading sales engagement company, engaging the lead within the first hour is seven times more effective compared to waiting 24 hours. The Harvard Business Review conducted the same study, and they found the exact same thing.

Quick, But Not Too Quick:

That same Telfer study comes with a caveat, though: you can’t pick up the phone within seconds and hope for the same engagement success. The sweet spot seemed to be between ten and 60 minutes of the prospect of becoming a new lead. The reason for this ten-to-60 minute delay could be because an instantaneous response seems automated and pushy, but, of course, it’s impossible to tell.

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The best way to ensure that you make the first touch – and all subsequent touches – at the right time is with automated queue-based lead routing software. It’s a mouthful, for sure, but it’s essentially software that automates the prioritization of your sales reps’ leads to make sure that new leads are routed to the front of the call queue. The software then automates their call cadence to ensure consistent speed-to-lead and thorough follow-up.

The Psychology of Speed-to-Lead:

What is it about the speed that conveys value? From the prospect’s perspective, your speed might indicate a willingness to please, a certain eagerness they know will be valuable when it comes time for them to express their needs and pain points.

Alternately, it might simply be the fact that you were there first. As mentioned briefly above, top-of-mind awareness is an important principle in engaging a lead, and being the first to contact gives you a significant advantage. Not only over other competitors but over short attention spans (everyone has them occasionally).

Speed-to-lead is an important consideration for any sales organization looking to improve sales engagement and conversion. Automating rep workflow to contact new leads 10-60 minutes after they express an interest should have a profound effect on engagement success.

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Tips on Selecting a Storage Solution for Your Growing Business

As your business grows, so does the need for secured professional data storage. You will have to store information in the form of graphics, e-mails, audio files, document presentations, spreadsheets among other forms. As a business owner, you should understand that you need more space to store your data when you develop new business systems or applications, generate new database records or create more files. In most cases, choosing a reliable storage solution is difficult because there are numerous professional companies offering such services. The following tips can help you determine the right storage solution for your business: 1. Assess your current and future data storage needs : Since your business is growing with time, you should first consider your current and future needs for storage. You should start by determining whether you have the minimum storage requirements for your device drivers, applications, documents, etc. Of the space you have left, you need to determine whether it can sustain your storage needs for the next five years. You can manage your business storage needs by restricting the number of storage employees can use, but you cannot sustain these restrictions for a long period of time. 2. Consider your storage options " Your storage option can be determined by the type of business you are running, your storage needs and your budget. Hence, it is very important to consider all the options to avoid making a mistake or invest your money wrongly. If it is your first time to choose a storage option for your business or you are not familiar with the options, seeking professional advice is highly recommended. However, you will have to spend some money, but it is the right thing to do instead of taking risks or depending on trial and error. Flash memory thumb drives, external hard drives, network-attached storage, and online storage are some of the options you can choose from although cloud storage is a form of online storage that increases the performance of your network, makes data easily accessible to your employees and guarantees data safety even in case of system failure. If you are not sure about the storage option to choose or even the pros and cons of the options available, you can visit ServerMania.com to learn more about these storage options. The site offers a range of information mainly about cloud storage to help you make the choice. In fact, if you don’t know the storage option to choose, you can seek professional advice from the site. 3. Develop a plan : Finally, after making up your mind that you need a data storage solution, you need to develop a plan. The plan will help you make the right choice, spend wisely and exhaust all the option(s) before you make a final decision. Consulting with a trusted IT advisor is the first thing you should do to benefit from their vast experience, knowledge, and skills. Secondly, you will have to research on your own because you cannot rely solely on opinions and ideas from other people. You will have to dispute them, argue, ask questions and give your opinion. Prudent business owners do not wait until they need more storage to look for options. Instead, they start planning in advance to avoid making mistakes and explore all the available options. Even if you are looking for a viable storage option, you don’t have to spend a lot of money because it can affect your business. In fact, you should remember that you will spend more money as your business grows because you will have more storage needs. This means that you need to be very considerate when selecting a storage solution. Read Also : 5 Steps On How To Market Your Business Using Social Media Why Every Business Needs Digital Marketing Make Your Business Popular Online

Top 9 Forex Trading Tips for Beginners That Save You Money

Want to make a lot of money off of the world's money? You're a savvy investor looking to diversify your portfolio. You want a market with fewer restrictions and lower transaction costs. A market is open 24 hours a day that covers the entire globe. It sounds like you're looking for forex. The foreign exchange market is the global market of trading currencies. It determines the world's exchange rates. This is a very hands-on market that requires a lot of attention and patience. But, if you're willing to put in the time and effort, you will be rewarded handsomely. Forex can be highly volatile that can change in an instant. You need to educate yourself about this nuanced trading system. If you go into forex blind, you may come out broke. 9 Forex Trading Tips for Beginners That Save You Money: Are you new to the forex scene? Before you start trading, read on to discover the 9 best forex trading tips for beginners that actually work and save money. 1. Go in with a Plan: This goes for all trading markets. Don't start investing without a strategy. What do you want to get out of the forex market? This is not the time for pie in the sky thinking. You want to have realistic goals about how much you can make based on your available capital. If you want to make money, you have to be disciplined. Especially in the forex market. 2. Test the Waters Before You Dive In: Forex is not your father's stock market. There's a lot of new methods and approaches you need to learn. The best way to thrive in this new world is to practice. It might sound silly to trade fake money. But, this is how you can be sure you won't waste real money when you begin. There are many demos out there online. FP Markets allows you to trade for real but also has some great demos for you to practice with. 3. Find the Right Broker for You: You wouldn't climb Everest by yourself without a guide. So don't embark on your forex trading adventure without a broker. Be sure to take the time to find the right broker for you. There's a lot of phonies out there. They're either negligent or worse, malicious. Make sure your broker is fully authorized to trade. You also want to be sure you are on the same page with trading platforms. Do you prefer an over-the-counter market or an exchange-driven market? Whatever your preference, it should be your broker's too. 4. Be Consistent with Your Methodology: Whatever trading methodology you abide by is up to you. But, the important thing to remember is that whatever your mythology is, you need to stick with it. When it comes to the global currency market, there's a lot of information out there. Everyone has their own idea of what the best strategies are to follow. If you try to incorporate everything, you'll be overwhelmed. Do you prefer to keep a close tab on specific economies and wait for the right time to pounce? Or maybe technical analysis is more your speed. Regardless of your approach, make sure to stay consistent. That's the only way to truly understand the market. 5. It Shouldn't be "You vs. the Markets" Some traders like to take an upstream approach to invest. They go against the trends to try and guess what's coming next. Don't try to be a soothsayer. Going against the market on a whim will only bring you stress and failure. Safe, diversified investments in profitable economies are the sure-fire way to go. 6. If It Sounds Too Good to Be True, It Is: As the forex market heats up, everyone is looking to get rich quick. This is not that type of market. However, that doesn't keep people from trying to take advantage of you. There's robot software available that claims to have mastered the market. They invest your money based on their automated programming. You're just supposed to sit back and watch your money grow. Snake oil products like this don't work. The forex market can't be broken by an algorithm. It needs the complexity and patience of the human brain to understand. 7. Be a News Junkie: Since you can't use a robot to help, you need to turn yourself into one. That means always feeding your brain with current events. The value of the currency is based on many factors. Weather can deplete its value. A popular new leader for the country could raise it considerably. If you can keep up to date on what's going on in the world, you can spot a trend-right before it becomes one. 8. Step Away From Your Computer: Forex is a 24 hour a day market. But, that doesn't mean you should be on it for 24 hours a day. You need to stay sane and keep an objective perspective. Take breaks throughout the day to clear your head. Come back refreshed and ready to pounce. Make sure to get a good night's sleep too. The forex market will still be there in the morning. 9. Don't Be Shy: This article should help you get more comfortable with forex trading. But there's still a lot to learn. Another great resource is to go straight to the source. Try interacting with other forex traders. Maybe you're the type of person who hates asking for directions. Well, have fun being lost! The forex community tends to be open and supportive of new traders. There are no dumb questions, only the dumb people who don't ask questions. Check out some forums online and make some forex buddies ASAP. Use These Forex Trading Tips! Take these forex trading tips and start by planning your strategy today. Forex is a new world of investing for you. So you'll only get better over time. Did you enjoy this article and want to learn more? Then check out this beginner's guide to investing. Read Also: How To Start Trading On The Stock Market And Profit? What You Should Know Before Using ExpertOption

5 Times DOOH Helped Companies Reinvent Their Marketing

Digital-out-of-home advertising continues to speak to us in the most innovative language that everyone can understand and comprehend. That is why companies approach DOOH product marketing with excitement and now one plays it safe. DOOH is highly impactful, remarkably creative and, unlike most of the traditional ways of advertising, is literally impossible to block or ignore. Thus we’ve figured it’s just the right time to make the top 5 list and pinpoint the times DOOH helped companies reinvent their marketing. Listed below are the most inspiring, engaging and entertaining ways DOOH is used for effective marketing. A friendly warning: please refrain from any marketing reinventing through DOOH until you’ve found a digital signage software provider that fits your brand. Establishing a fully-functional digital signage network is a challenge, so my suggestion is: make a 5-10 key qualities list for DS and go from there. Honestly, there are staple requirements that will help you to make the most out of each display. Your DS soft should be able to play key media formats, integrate another innovative tech, and play interactive content. DS should allow you to seamlessly run a growing network, have a good health system in place, etc. The designs have to be exciting and up-to-date, and there is always a very important matter of quality customer support. Whatever it is for you – list the key requirements and start your search. We’ve spent a good couple of months searching and testing out DS soft, fortunately, we are pretty happy with our Kitcast digital signage software (check them out at https://kitcast.tv/). Best Examples of DOOH Advertising: i) That time we all wanted a Burger King Whopper. Calling me a Burger King fan would be a bit of a stretch, what I am though is a huge fan of their marketing. So, let’s talk about the impressive BK DOOH campaign, their digital-out-of-home pièce de résistance called “The traffic jam whopper”. The amazing never before attempted DOOH campaign in Mexico aimed to end hunger in all traffic jams. They used dynamic DOOH and promoted services in gridlocks bases on real-life data by locating the potential buyers in traffic. Traffic info and real-time data analysis were used to adjust the content of the billboards. Burger King ran messages displaying the time left in traffic and tracked and displayed time left before receiving the order. Additionally, mobile ads with campaign promotion were sent out as soon as cars entered traffic and were in close proximity to billboards. The cars were tracked with Google maps API to pinpoint the exact car position in gridlock. This was the first time ever anyone has attempted a delivery to drivers on the move and it was an outstanding success: the campaign boosted Burger King’s delivery service and the orders for food delivery increased by unbelievable 63%. ii) That time Kylie Jenner won programmatic. The latest Kylie Jenner’s billboard campaign was an ode to programmatic DOOH and has finally shown all of its power. I’m pretty sure that the new Kylie Skin ad campaign was to biggest programmatic campaign to date. Just imagine, it took 1 300 screens in more than one thousand cities across the US to make this digital-out-of-home marketing campaign a success. But, hold your horses, we haven’t gotten to the most impressive part yet! It has been reported that the whole programmatic digital out-of-home campaign was carried out with unimaginable before speed: it was conceived and made public across the US all in just under a week. From idea to Kylie’s face appearing everywhere - from the Times Square to a shopping mall in West Covina – all in just under a week. Jonathan Gudai, Adomni’s CEO said, and I fully agree, that Kylie Skin was absolutely groundbreaking DOOH marketing campaign: “To run that many ads on that many boards, with that minimal effort, is truly a remarkable thing” – stated Gudai. iii) That time McDonald’s teamed up with Met Office. It is getting harder to impress and engage consumers, but, last year Leo Burnett came out with a pretty amazing and a rather simple way to grab people’s attention with a DOOH marketing campaign for McDonald's. They’ve presented a digital outdoor campaign that turned McDonald's famous and highly recognizable menu items into weather icons of the five-day weather forecast and brought all of it to life on giant screens. iv) That time Pepsi brought us the HD live-feed AR 3D “Unbelievable bus shelter” DOOH campaign to scare the life out of us on the way to work. This award-winning campaign is hard to forget: Pepsi MAX has shown us an amazing and unbelievable experience with their innovative DOOH. Life-like lions, aliens and UFO’s, meteors, and people getting dragged underground by octopuses were all appearing before people’s eyes on a morning bus stop. We urge you to watch the promo video for Pepsi MAX - more than 8 000 000 people did! It is one of the most watched ads on YouTube. It was high-tech, creative, entertaining and to this day one of the most unforgettable DOOH marketing campaigns out there. v) That time the Emoji Movie digital-out-of-home won London. Let’s end our list with a really bad movie and a remarkably great augmented reality and DOOH marketing campaign. Sony Pictures has brought a very creative and fun campaign to the streets of London with just a billboard, augmented reality and facial recognition soft. Advanced soft was used to turn the passersby’s into emoticons, it was able to identify gender, emotions and facial expressions with a very impressive speed thus managing to bring AR experience to the high-foot traffic street. The campaign’s reach and “shareability” was up there with the best of them. Read Also: Effective Ways To Utilize Digital Marketing Avoid These 5 Mistakes Before Starting An SEO Signs Your Traditional Marketing Campaign Is Working A Guide To Running Your Instagram Marketing Campaign

The Need for Speed-to-Lead in Sales

Speed-to-Lead, by the Numbers:

Quick, But Not Too Quick:

The Psychology of Speed-to-Lead:

The Importance Of Storytelling In Social Media Marketing

4 Key Concepts on Making Signage an Effective Strategic Investment

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Tips on Selecting a Storage Solution for Your Growing Business

Top 9 Forex Trading Tips for Beginners That Save You Money

5 Times DOOH Helped Companies Reinvent Their Marketing

The Need for Speed-to-Lead in Sales

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Quick, But Not Too Quick:

Automate for Speed-to-Lead:

The Psychology of Speed-to-Lead:

Share this Article

The Importance Of Storytelling In Social Media Marketing

4 Key Concepts on Making Signage an Effective Strategic Investment

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related