10 Must Have Marketing Tools To Add In Small Business Growth Strategies!

Published on: 12 May 2022 Last Updated on: 12 September 2024

Marketing is an essential part of business growth because people will buy your service only when they know about your existence. And people will know about you only when you promote your business on various platforms where they are looking for your product or services. Therefore, marketing tools play an essential role in spreading brand awareness.

Digitization has provided an equal platform for every large and small business; all you need is the right knowledge and skills to use marketing tools to grow your business.

What are Marketing Tools?

Marketing tools are techniques, strategies, and materials used by marketing specialists of brands to create, enhance, and promote their products and services in order to expand their visibility. They are used for market research, generating leads, data analysis, content creation, SEO, and other categories of marketing.

To increase productivity and make marketing time cost-efficient, there are various marketing tools in the form of software that helps you with various activities related to marketing.

Here We Have Listed Ten Must-Have Marketing Tools:

Customer Relationship Management (CRM) Tools

HubSpot CRM
Zendesk

Social Media Tools

Buzzsumo
Buffer

Search Engine Optimization (SEO) Tools

SEMrush
Keywords Everywhere Chrome Extension

Content Creation and Design Tools

Canva
Adobe Spark

Lead Generation Tools

Unbounce
Instapage

Customer Relationship Management (CRM) Tools

These tools let you interact with your customers through data analysis of gathered information. They compile data from various communication channels such as the company’s websites, calls, emails, live chats, and other marketing materials posted on social media platforms. The data analysis helps a business know about customer behavior, their needs, and demands to provide them better services, which is an integral part of growing a business as they help to form business growth strategies to retain customers and drive sales.

1. HubSpot CRM: being free, every small business can have access to this incredible free tool. The tool saves a lot of time for the sales team as it gives you complete visibility of your entire sales pipeline on a clean and visual dashboard. It lets you connect to the prospects through free meeting scheduling, live chat, email templates, click-to-call functionality, and more.

2. Zendesk: it is an easy-to-love sales tool that will boost the productivity of your sales team, make data-driven decisions, and deliver enhanced customer experiences. Additionally, you can build and manage a pipeline that aligns with your business.

Social Media Tools:

social media helps to expand enormously, as most of the world’s population is an active member of at least one social media platform where you can connect to them on a personal level. Therefore, it is highly important to manage what you post and how your followers respond to your content. Social media tools help you schedule your posts and get the right analytics from the posts, even from the channels where it can be hard to get the information.

3. Buzzsumo: The tool explores premium content that can help you get more likes, links, and shares. It analyses a vast amount of data to enhance your social media marketing strategies. Moreover, it helps you find influencers who can be an asset to your campaign. Another most important feature of the tool is that it tracks comments and trends to make a real-time connection with your audience.

4. Buffer: it is one of the most affordable and intuitive tools to manage your social media activity. It analyzes the data, helps your plan and schedule your posts, filters out important comments, and responds quickly to them. Additionally, it lets you track down your activity and analyze your progress to make better strategies.

Search Engine Optimization (SEO):

SEO is an integral part of digital marketing, as only an optimized website of content is visible on the search engines such as Google, which are the primary gateways for customers to enter a conversation with your brand. Therefore, you need SEO tools to manage and plan various SEO-related tasks such as keyword research, content optimization, or checking your current page ranking.

5. SEMrush: It is an award-winning tool used worldwide as a single platform to do SEO, content marketing, competitor research, PPC, and social media marketing. Specifically for SEO, it uncovers millions of local, and national keywords, analyzes any domain’s backlinking profile, tracks your SERP position on a daily basis, and runs technical SEO audits.

6. Keywords Everywhere Chrome Extension: this add-on browser is easy to install and is compatible with both Chrome and Firefox. The extension shows monthly search volume, CPC, and competition data of keywords on multiple websites. Therefore, it will save you time that you can utilize to strengthen your business growth strategies.

Content Creation and Design Tools:

Content such as social images, logos, blog posts, or eBooks is the most influential way to attract people’s attention to your brand. And there are many tools to create them.

7. Canva: the tool lets you create professional designs with premium features such as brand kit and background remover. It lets you can plan, create, and edit the content on your own or with your team. Additionally, the Built-in comments feature helps you communicate, work, and resolve suggestions in real-time. Therefore, with Canva, you can create world-class designs and share them with the world in just a few clicks.

8. Adobe Spark: it is a collection of three web/mobile apps, namely Spark Page, Spark Post, and Spark Video, to allow the creation of social graphics, flyers, logos webpages, videos in various themes, and other types of content in no time. It has thousands of templates that any beginner can use to create effective content.

Lead Generation Tools:

To expand your business, you need to generate leads, and it is the most challenging part of marketing. Lead generation tools will help you make the lead generation process easy and simple as their automated features increase the process of conversion.

9. Unbounce: with this tool, you can launch overlays on top of any web page that has a call-to-action feature. You can customize the triggers and targeting rules to choose who sees the offers and when. This feature helps to make your brand reach the relevant audience whose chances of conversion are maximum. Additionally, you can personalize your overlays by making your copy adaptable to what your audience searches for.

10. Instapage: the tool lets you create and optimize relevantly, on-brand, mobile-responsive post-click landing pages and experiences without the help of a developer. It helps to increase visitor engagement and conversion with unique landing page experiences for every ad and targeted audience.

The main motive behind using these tools is to enhance the productivity of your sales department. You can make the best use of these marketing tools by hiring an expert who knows them in and out to save your time by focusing on your product and services and letting them do the rest of the job.

The best part about these marketing tools is that they are affordable, and some of them even offer free trials and templates. So, even if you are short on funds, you can still make use of these marketing tools to grow your small business.

Author Bio:

Joe Martin is a long-time contributor in the tech industry as a leader at Adobe, CMO of CloudApp, and SVP at Scorpion. With his business and marketing degress from Utah and Stanford and his work in tsech he brings a unique balance of strategy and execution to help businesses large and small grow.

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date!

Marketing has taken a rapid pace in the past few years. From the traditional pen-paper and poster stamping tactics, it has landed in the digital world. As per stats, this swift growth has been seen in the past two years than in the previous 50 years. But what makes digital marketing work so efficiently? Perhaps its the prolific content creation, hard-core search engine optimization, white hat link building and more. While these tricks are important, there’s more to these tactics that are often overlooked and scoffed when professionals look at marketing campaigns. If you want to hit the bulls-eye and want to boost sales, here are some tricks that can do wonders for your camping and can increase the sales graph: Video Marketing: Users mostly spend more and more time online, with over a wide percentage of that time to be spent on digital videos. Those digital videos are the weapon to drive more sales. How? Let’s say, you were watching the video of nail art and suddenly an annoying add pop-up; that annoying advertisement is gold who use InStream marketing service. Since you will pay for legitimate views on your video, the advertisements are set to come up various times in between the clip. This way, you will get more visitors, and your ads will work exactly like other paid ads. Facebook Advertisements: Sure you might not be interested in Facebook applications, you cannot deny the fact that this platform can drive more sales. It’s the largest platform to bring your brand to the outer world. In this, you can easily target specific users and can reach to potential buyers. You don’t have to reach to the mass of Facebook audience, just target those who have liked your niche. You can look for a target audience on the basis of age, their likes and dislikes, cities, and more. Since there millions of people on Facebook, Facebook advertising agencies use this platform to do miracles on businesses. Emails Are Still There, So Use Them! If you fear that your domain-based emails will be moot into your marketing scene because many social media users already have an email address, fret not! There will be millions of old-school users who still use emails to connect with friends. Some stats also indicate that the email marketing has an impressive ROI of around 12.2%, which is 4 times higher than other marketing channels. Further, this marketing strategy is a cult favorite of startups. And bonus, it doesn’t need tons of money to run a campaign. Retargeting: Convincing people to pay attention to your website and to believe in your business idea is difficult. However, retargeting ads can help. Retargeting is more like nudging in which people show relevant ads to only those people who have previously visited your website. When the customer comes to your website, the browser gets cooked. When the same client visits other sites, the retargeting platform will get notified by the cookie, and the users will see the same as they have liked on your page or site. LinkedIn Advertisement: Linkdln is quite a professional place to showcase anything, and serious marketers appreciate its value. They use the platform to showcase advertisements to those who are willing to see them. Although marketing to these platforms is bit costly, you will get to show your ads on millions of other networks. Viral Marketing: Creating a strong buzz for your brand on the Internet is very important to drive sales. So, work on creating content that easily goes viral. You can use any of the said platforms to viral your business to make it an overnight success. You can use hilarious content, genuine piece of information to bring traffic to your platform. This not only helps your brand to shout to the outer world but will also help in converting traffic to the buyers. Having a successful brand is an uphill battle of fierce competition. So, pick your marketing strategy effectively and skyrocket your business. Read also: 7 Proven Marketing Tactics To Increase Your ROI In 2018 Social Media Marketing: Six Trends To Keep Your Eyes On

Online Marketing : Selling Your Product And Services

Online marketing is just another way of selling your product and service online through the web and mobile phone systems. The art of selling things online is very difficult, you need to find the right mix of strategies that suit your product and reach your audience which can then convert into real deals. Many people think this is the easiest way to publicize but there are a lot more ways to fail at this than is successful. So we today at AdsBridge will try to explain to you about online marketing. Benefits of Online Marketing: A key advantage of taking the help of the internet for marketing your product is that you can quantify the effect that a strategy has in publicizing plus you know how many clicks you get for each publicizing platform and how they interact with a website. Then we can analyze how many of these visitors are converted into paying customers and which strategy is most profitable to you. Examples of Online Marketing: EA sports pays different search engine such as Google, Yahoo, and Bing to post ads on people desktop which search for keywords such as "Games". Grammarly hoards up email delivers on their site through a free trial and then send emails regarding discount and services. A recent trend is to make memes and then share them on the official handles on Facebook, Twitter, and etc. to engage with their audience and create a favorable image of their product. This technique is mostly used by condoms or tobacco companies. Online marketing seems to be the future as everything is available online. This definitely opens new doors but it is very difficult to build your audience. One of the things, companies should understand is that the internet is a virtual field and so should be your content to lure people, you can’t go old fashion on the internet. Companies should develop their strategy keeping in mind their customer, and the product which we do at Ads Bridge. People use various techniques such as surveys, user testing, and in-person conversations. Online Ads: Google earns the most through internet ads because it works for businesses but there are ways through which you can be looted. There are various other platforms that offer online ads, they won’t be as popular as Google but they are very much effective Marketing through emails: As discussed above, a lot of companies used this strategy. They will find a way to collect your email address. Then they will send you a mail regarding the discount and offers. If you like their trial product/service, receiving those offers can tempt anybody to buy. Marketing through social media: This has taken marketing to a whole different level. You can reach out to your audience even in their most secluded moment as using mobile is stable for all. But on social media, you need a 24/7 presence, it doesn’t work if you than posting ads for your products or services. Blogging: Having a business blog is another way to reach out to your customers. You can use these blogs to keep people informed about the latest development in your product or service. One important use of the blog is you can write luring article which can tempt people to buy your product or service. Or you can simply use it for reviews or feedback from customers. Read Also: How To Market Your App Successfully Mobile App Marketing Agency Marketing – What’s Right For Your Business?

Which Targeting Option is Best for Influencing Consideration?

Question: Which targeting option is best for influencing consideration? Remarketing Demographics Custom Intent Custom Affinity Correct Answer: Custom Intent Detailed Answer Of “Which Targeting Option Is Best For Influencing Consideration?” The answer to your question “Which targeting option is best for influencing consideration?” is Custom Intent. Custom Intent is the best targeting option for influencing consideration because it helps you to reach your ideal audience by entering apps, URLs, and relevant keywords. According to the reports, many digital campaigns are not able to reach their target audience. To eliminate this problem, Google launches Custom Intent audiences. This program enables digital marketers to create audiences based on online behavior and relevant keywords. Besides, you can set up this in your Video, Gmail, Discovery, and Display campaigns by adding particular apps, URLs, and keywords, related to your goods and services. What are Custom Intent Audiences? Now, you might be confused about custom intent audiences. No need to worry! I am going to explain in detail Google’s custom intent and its benefits in the long run. Custom Intent audiences is a Google product that enables marketers to target individuals presently researching particular solutions, products, and topics on the web by making use of Youtube or display video campaigns. Best Benefits of Custom Intent Audiences Yes, there are various benefits of custom intent audiences as it lowers the waste in ad budgets and reduces the stream of irrelevant online ad experiences by targeting high-quality prospects. Now, let’s discuss some powerful benefits of Google’s custom intent audiences. 1. Custom Intent Audience Targeting is Cheaper: Custom Intent audience campaigns reduce the rate of CPC (Cost Per Click) to a great extent while targeting the same high intent searchers. So, the drawback of the high intent search keywords i.e., high CPC eliminates by Custom Intent Audience. This is regarded as the best benefit of targeting options for influencing consideration. 2. Custom Intent Reduce Waste in Ad Spend Another benefit of the custom intent audience is that it reduces waste in ad spending. This gives you an opportunity to target only the most likely customers by making use of suitable offers. Moreover, this ad is only shown to a specific group of audiences who are interested in a particular topic related to your goods and services. This means that there are less wasted impressions when firms target unspecific niches or have too wide of a target audience. 3. Eliminates Targeting Expenses Eliminates targeting expenses is another benefit of using custom intent audiences. As already discussed above that search ad comes with a high CPC and the targeting prospects of both are nearly the same. Besides, responsive display ads featured in Custom intent campaigns get more click-through rates, impressions, and clicks at a lower cost. 4. Become a Thought Leader On A Given Topic Do you want to make your business a thought leader in your particular domain? If yes, then make the right use of custom intent audiences! You can analyze the URLs that are ranking on the first page of Google and make use of those in order to rank on the top pages of the search engine result page. Keep in mind, digital display ads with custom intent can reach the same result faster with a higher return on investment. 5. Tap Into Competitor’s Targeting Data & Advertise To Their Customers Custom intent audiences enable you to perform competitive research to gain insights into the keywords that bring conversions to your competitor’s websites. This way you can easily collect the data and use it for your own campaigns to target your prospect customers and increase conversion rates to a great extent. How To Create Custom Intent Audiences? To create custom intent audiences, you need to consider some factors that are listed below: i). Competitor’s pages ii). Competitor’s keywords iii). Search volume iv). Main competitors v). In-market keywords. Now, the proper steps to custom intent for your business, follow the below-listed tips step by step: Sign in to your Google Ads Account Click on “Display Campaigns” Pick one active campaign and click “Audiences” Then, select an ad group and click the plus icon Click on the pencil icon under the browser tab Select the blue plus icon and create a name for your custom intent Now, check the potential reach of your campaign under ‘Audience size’ The Final Verdict Custom Intent is the answer to your question “Which Targeting Option is Best for Influencing Consideration?” The above-described information explains the reasons why custom intent audiences can be used for targeting purposes and what are the benefits of the same. You May Read Also: Which Marketing Mix Element Deals Specifically With Retailing And Marketing Channel Management? Essentials For Digital Marketing How we could be able to get benefits from the outdoor marketing

10 Must Have Marketing Tools To Add In Small Business Growth Strategies!

What are Marketing Tools?

Here We Have Listed Ten Must-Have Marketing Tools: