Published on: 11 March 2020
Last Updated on: 31 May 2021
Online marketing is just another way of selling your product and service online through the web and mobile phone systems. The art of selling things online is very difficult, you need to find the right mix of strategies that suit your product and reach your audience which can then convert into real deals.
Many people think this is the easiest way to publicize but there are a lot more ways to fail at this than is successful. So we today at AdsBridge will try to explain to you about online marketing.
Benefits of Online Marketing:
A key advantage of taking the help of the internet for marketing your product is that you can quantify the effect that a strategy has in publicizing plus you know how many clicks you get for each publicizing platform and how they interact with a website. Then we can analyze how many of these visitors are converted into paying customers and which strategy is most profitable to you.
Examples of Online Marketing:
EA sports pays different search engine such as Google, Yahoo, and Bing to post ads on people desktop which search for keywords such as “Games”.
Grammarly hoards up email delivers on their site through a free trial and then send emails regarding discount and services.
A recent trend is to make memes and then share them on the official handles on Facebook, Twitter, and etc. to engage with their audience and create a favorable image of their product. This technique is mostly used by condoms or tobacco companies.
Online marketing seems to be the future as everything is available online. This definitely opens new doors but it is very difficult to build your audience. One of the things, companies should understand is that the internet is a virtual field and so should be your content to lure people, you can’t go old fashion on the internet.
Companies should develop their strategy keeping in mind their customer, and the product which we do at Ads Bridge. People use various techniques such as surveys, user testing, and in-person conversations.
Online Ads:
Google earns the most through internet ads because it works for businesses but there are ways through which you can be looted. There are various other platforms that offer online ads, they won’t be as popular as Google but they are very much effective
Marketing through emails:
As discussed above, a lot of companies used this strategy. They will find a way to collect your email address. Then they will send you a mail regarding the discount and offers. If you like their trial product/service, receiving those offers can tempt anybody to buy.
Marketing through social media:
This has taken marketing to a whole different level. You can reach out to your audience even in their most secluded moment as using mobile is stable for all. But on social media, you need a 24/7 presence, it doesn’t work if you than posting ads for your products or services.
Blogging:
Having a business blog is another way to reach out to your customers. You can use these blogs to keep people informed about the latest development in your product or service. One important use of the blog is you can write luring article which can tempt people to buy your product or service. Or you can simply use it for reviews or feedback from customers.
Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
Excerpt: Delivering email campaigns that perform exceedingly well requires effort and email audits help you get closer to better ROIs. Read on!
So half of the year has gone by smoothly (well, almost), your brand’s making money, your workflows are automated, and your email marketing campaigns are doing well. Wait, yes, pause at the last part of the sentence. Are they really performing optimally?
To get a clear understanding of the efficacy of your email marketing campaigns, no matter how great and well-automated they might be in your perspective, you NEED to run audits twice or thrice every twelve months.
If you meet an email marketer over drinks, they will probably have a lot to say about their KPIs and how the click-throughs are not making the cut. So how can one ensure that their email marketing efforts don’t go down the drain? The answer is quite simple indeed: execute email marketing audits to unveil your strengths and weaknesses, areas of improvement, and those that are doing just fine.
In the blog that follows, we will delve into the different kinds of email marketing audits that one can conduct and ways to go about executing them. Let’s get cracking!
The Kinds of Email Marketing Audits That One Can Conduct
In simple terms, an email marketing audit is a deep analysis of the various factors that contribute to the success of an email campaign so that you know what’s working and the areas that need to be tweaked.
The following are some kinds of email audits that you can carry out; each of them focuses on different facets of the email.
1. Email Content & Design Marketing Performance Audit
One of the most common kinds of audits, here you delve into your various KPIs (CTR, CTOR, etc.) to get a holistic understanding of the email campaign’s performance. The aspects that you need to look out for are:
Subject line: Try to keep them personalized, crystal clear, non-sales, and within the range of 40-45 characters, optimized for mobile viewing. Please steer clear of spammy words such as “earn quick money” or basically anything that sounds too good to be true.
Preheader text: It should be related to the subject line, albeit not repetitive.
Header: First impressions are often long-lasting; cliched though that may sound, it does hold some weight. The header text next to your logo should be noticeable, clear, and in alignment with the brand ethos.
Email copy: Grammatical errors and typos are a major turn-off. No wonder brands invest in the best copywriters to churn out good copy, even in the age of AI! Keep it crisp, clean and deliver maximum value in minimum words.
CTA: The Call to Action buttons are the ones that can make or break the ROIs. Keep the design and text in tandem with the brand guidelines, easy to spot and click, devoid of broken links that lead nowhere!
Graphics: When crafting an HTML or interactive email, ensure that the graphics render well across devices and the visual hierarchy is maintained.
Conversions & Engagement rates: This is the litmus test of your email campaign. Are your emails good and engaging enough to keep subscribers interested, or are there more hits than misses? The KPIs should spill the beans on this one.
2. Email accessibility audit
When crafting your emails, if one overlooks the critical aspect of disability, you might fail to foster inclusivity with your campaigns, thereby risking losing the patronage of your subscribers. Keeping email accessibility in mind is absolutely essential, and is something that all email marketers should perpetually strive for.
Ensure that there is no sensory overload for those with visual disabilities by keeping a simple and clean email layout.
For those living with tactile difficulties, make the CTA buttons larger to ensure greater clickability and visibility across a range of devices.
Remember to check for alt text in images to simplify things for users deploying the services of a screen reader.
3. Deliverability Audit
You might have the best of Salesforce email templates (or Hubspot; whatever rocks your boat) and check all the above aspects, but if your email campaigns fail to reach the intended inboxes, all your efforts will end up in vain.
To check for email deliverability issues, one needs to check the following aspects;
Clean email list devoid of incorrect email ids
Email Authentication
HTML code failures
Domain reputation
Blocklisting
Spam traps
IP address
4. Compliance Audit
This would include checking the level of compliance of your email campaigns with the guidelines and requirements of CCPA, GDPR, PECR, etc.
5. Email Code Audit
Here, one would evaluate and carry out a code clean-up, fix bugs (if any), and ensure the incorporation of the best practices in email coding. One would also conduct tests to see how well the email renders across different email clients and devices.
6. Design Audit
In this kind of audit, one would review the emails from the design and aesthetics viewpoint and check how consistent the layout is with the branding guidelines. The different elements one would generally bring under the lens in this kind of audit are checking for the right use of white spaces, design patterns in accordance with the heat map, fonts, logo, layout, graphics, etc.
7. Automation Audit
Here, one would check automated email campaigns to see if everything is in order, such as API triggers, templates, links, rules, customer journey maps, etc.
One can either carry out all these audits or create a bespoke audit plan that includes permutations and combinations of the different kinds of audits mentioned above.
Steps For Conducting The Perfect Email Audit
Now that we are privy to the kinds of email audits that one can carry out, let’s move over to getting started with the process of what’s going well and what’s lacking in your current email campaigns.
Firstly, you need to begin with drafting a clear set of goals. Much like in other areas of life, the lack of well-defined goals in sight can very well be akin to sailing in a rudderless ship, and frankly, no one wants to be aboard such a ship!
You could begin by jotting down the kinds of audits you’d want to run on your existing campaigns and, based on the purpose of the audit, figure out your bespoke learnings and takeaways.
Then, you’d like to create a list of measurable Key Performance Indicators (KPIs) that you will be evaluating to check the health and effectiveness of your current campaign.
These may include:
Unsubscribe rates
Open rates (albeit not a very effective one as per Apple’s Mail Privacy Protection feature unveiled in the WWDC conference held on 7 June 2021)
CTR (Click Through Rates)
CTOR (Click To Open Rate)
Spam complaints
Conversions
Email client & device assessment
You can create a spreadsheet to maintain a record of your audit. Here’s what you can document:
Name of the email campaign
Date deployed (not applicable in case of automated emails)
Name of the audience segment
Subject line
Soft bounce rate
Hard bounce rate
CTOR
CTR
Conversion rate
Unsubscribe rate
You can modify the contents of the spreadsheet as per your unique requirements. One can also diversify the main spreadsheet by adding tabs for different kinds of emails, such as promotional, transactional emails, etc.
Once you have your data in place, you can and should proceed with the data analysis. Begin with scanning all the metrics and specifically scrutinize those that fall on the extremities of the curve. The ones that did really well and the ones that missed the mark. Proceed with asking yourself the following questions,
Are the subject lines and preheader texts enticing enough? Will I click on them if I receive them in my inbox?
Is the visual hierarchy of the email in place, or does it look too cluttered?
Does it offer a personalized experience to the subscriber?
Does the email copy offer value to the reader, or does it appear too salesy?
Does it cater to specific buyer personas and age demographic, or does it appear mass-produced with no specific target audience in mind?
Is the cadence too annoying for the subscribers leading to higher unsubscribe requests?
Are the CTAs visible, quirky, and enticing enough to get users to click on them?
Are your emails accessible to users across the entire spectrum?
Wrapping It Up
While there are a number of tools available in the market to help you conduct email audits, and you can always request colleagues for a fresh eye perspective on your campaigns, if you’d rather have experts analyze the game for you, that’s possible too! Email Uplers will not only help you analyze your existing campaigns but also deliver interactive emails from scratch attuned to your specific needs. Do drop by for more information!
Read Also:
Should You Consider Outsourcing Your Brand’s Marketing Campaign?
Your Ultimate Guide To Creating SMS Marketing Campaigns
Content Marketing Campaign Strategy For Small Business
In B2B graphic design each pixel and hue plays a crucial role in sculpting your brand's digital presence. The color palette that characterizes your site and the intricately connected web pages from the tapestry of web design, transcends mere aesthetics to become a strategic fusion of creative expression and practical functionality.
To outsource graphic design projects in Australia business-to-business transactions, the need for impeccable graphic design has never been more crucial. It's not just about having a visually appealing website; it's about crafting an immersive brand experience that resonates with your target audience. This is where outsourcing graphic design projects becomes a strategic move. By tapping into the expertise of professionals, you can elevate your brand aesthetics, ensuring that every visual element aligns seamlessly with your business goals.
Navigating the realm of advertising presents a multifaceted challenge. The process involves more than just conceptualizing ideas; it extends to the intricate stages of creation, followed by vigilant performance analysis and necessary adjustments. Each phase is interconnected, requiring a delicate balance to ensure optimal outcomes. From the initial spark of ideation to the ongoing scrutiny of performance metrics, managing ads demands a comprehensive approach that acknowledges the complexities inherent in every step of the advertising journey.
Up Your B2B Graphic Design Game With These Tips
Understand Your Audience
Dive deep into the psyche of your B2B audience. What resonates with them? Tailor your graphic design to speak their language, addressing their pain points and aspirations. A design that connects on a personal level is more likely to leave a lasting impression.
Simplify Complexity
B2B often involves intricate concepts. Transform complexity into clarity through design. Use visuals to simplify intricate information, making it easily digestible. A clean and straightforward design not only looks appealing but also ensures your message is crystal clear.
Consistent Branding
Maintain a cohesive visual identity across all platforms. Consistency fosters brand recognition and trust. From color schemes to typography, ensure that your design elements align seamlessly with your brand guidelines. A unified appearance reinforces your brand's professionalism.
Prioritize Readability
In the B2B realm, content is king. Ensure your designs prioritize readability. Choose fonts wisely, mind the contrast, and structure content in a way that guides the reader effortlessly. A visually appealing design is futile if it hinders the communication of essential information.
Embrace White Space
Don’t fear the emptiness. White space is a powerful design element that directs attention and enhances readability. Allow your visuals room to breathe, ensuring that your key messages stand out amidst the visual noise.
Mobile-Friendly Design
B2B professionals are often on the go. Optimize your graphic design for mobile devices to ensure that your audience can access crucial information anytime, anywhere. Responsive design is not just a trend; it's a necessity in the B2B landscape.
Summary:
As per Brandripe, remember that your visuals are more than mere images—they're storytellers. Beyond facts and figures, a compelling narrative weaved into your design adds a layer of depth, fostering connections that transcend the transactional.
Read Also :
How Personal Branding Online Can Help Your Job Search
Why Every Business Needs Digital Marketing
Building A Brand For Your Small Business
Marketing professionals agree that the number-one most important thing to look out for when creating an effective campaign and strategy is the quality of sales leads your efforts to produce.
When you're marketing your heating repair company, you want to be certain you're not pitching to random people who may or may not even need your services.
You want your HVAC marketing to be geared towards those who need what you offer.
Read on to learn how to make it happen.
1. Your Online Reviews Matter:
Over 90% of people read online reviews about a business before deciding to reach out to them.
Especially since you know the people reading your reviews are doing so because they need help with their HVAC services, you want to make sure they have something to look at.
Embed review requests in your emails, and offer discounts for customers who do leave reviews. Read your reviews as often as possible, and make sure to promptly respond to every one of them.
2. Submit to Online Business Directories:
You need to connect with local consumers if you want your business to stay afloat.
After all, people aren't exactly going to call an HVAC and heating repair company that's three states away.
Submit to local business directories, and also try to form relationships with other local businesses to promote each other.
3. Give Hyperlocal Marketing a Try:
We just spoke about the importance of local marketing -- but you also need to get hyperlocal.
When you draft keywords to include in your content, make sure you reference not just your city and state, but even nearby landmarks.
The same goes for your street name, local festivals and events, and more.
4. Embrace Email Marketing:
Email marketing is so effective when it comes to marketing your heating repair company because those receiving the emails have actively chosen to be contacted by your company.
Perhaps they were past clients, maybe they live in the area, or maybe you're connecting with other local business owners.
Either way, you know they are quality leads. Plus, emails offer invaluable analytics that allow you to further refine your marketing strategy.
5. Remarket on Social Media:
If you want to capture leads, you need to focus on converting the people who have already shown an interest in your heating repair services.
These people have clicked on your social media profiles or website, but for whatever reason, didn't book your services.
Remarketing -- having your site and service pages show up in their social media profiles -- is an awesome gentle reminder for them to complete the transaction.
Get More Leads for Your Heating Repair Company with These Tips:
This is a great starting point when it comes to the top ways to get more leads for your heating repair company.
Of course, you also need to learn how to improve your campaigns, schedule social media posts, write blog posts, track analytics, and much more.
Don't sweat it -- we've got you covered.
Keep checking back with us for more marketing tips you can't afford to miss.
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What You Need To Know About Electric Mattress Pad
Why Sensors Are Essential In Machine Automation
5 Tips For Marketing Your HVAC Business That Actually Work
How Servicing For Your Commercial Boiler Works: A Step-By-Step Guide To The Process
