4 Key Concepts on Making Signage an Effective Strategic Investment

Published on: 28 May 2019 Last Updated on: 24 February 2020
Strategic Investment

Have you ever asked yourself how effective your signages on igniting consumers’ interest? Or you simply place them so you could have something like an interior or exterior design? Do not tell you just place signs outside your store because others have them.

Come on. We invest money to earn more, not to lose. Let us get you started out on the right foot on doing an effective strategic business investment with these four rule of thumbs on signage making.

1. 3 ½ Second-Rule

Three and a half second rule is a rule of thumb that gives business owners a chance to deliver their messages to passing motorists thru their signage within three and a half seconds before another car whizzes right on by.

It is difficult to read your message when you overcrowd your sign with many lines of texts and words. Another, overstated ideas on signs could look busy and decrease the reading speed of your signage. Your goal is to let your sign have optimal visibility within three and a half seconds.

How to increase your signs reading speed?

First, add borders on signages. Borders tend to increase signage reading speed by 26%, especially when your target is automobiles audience. It could manage the reading space that let viewers directly focus on the center of the sign.

Second, do the math when choosing the most efficient letter size on your signs. Distance and speed are the two essential factor when selecting the right measurement. Answer these guide questions: How far away do you want your sign to be readable? How fast people or cars could pass through the sign?

2. Typefaces

A typeface or font is considered as a part one’s company’s signature. Every distinctive letter style on various signage from different infrastructures offers contrasting feelings. You could reinforce brand recognition in your place when you can choose the right typeface for you.

Most customers are not conscious of typefaces. However, fonts subconsciously affect a signage’s style, way of delivery, and crispness of your message. Think of font styles as themes that would represent you and your business.

There are two categories for typefaces. First is that signs could be friendly, warm, and casual like that of McDonald’s. Another could be formal, serious, and traditional like some of those by Shieldco business signage.

What are the don’ts that I need to avoid?

Do not use fancy designer fonts like Script Style fonts on signs that are not visible from a distance. Better use it on stationery or business cards. Avoid using different letter styles in a single design, too. Do not overdo layout that your main message would not stand out.

3. Optical Center

Optical center is the area when human eyes tend to enter a design or page. Our vision typically gravitates toward a spot that is slightly above the mathematical center. If there is a logo above and information below in a sign, nudge the logo higher within the boundaries of a layout.

Another example is when placing a sign in a center vertically and mathematically accurate, it will look low. To solve this, again move the signage a little bit higher to correct this visual anomaly.

4. Power Kerning

You might never have heard about it, but power kerning is a powerful tool on signage making. It scales letters for better visibility. Proper scaling, perfect sizing, and precise spacing are prominent factors in designing. The same goes on signs.

How Kerning works?

Human eyes, with the help of our brain, could quickly notice irregularities on patterns. This is why perhaps most people could immediately point out mistakes, rather than good stuff. The thing is when there is asymmetry such as too much space, or little space between characters of a word, a reader’s eyes tend to stumble.

Proper kerning would fix this unevenness through adjusting the space between letters, making each character of a word together into a single unit. Consequently, a smooth flow of details from the text would be easily delivered to one’s brain.

Nowadays, many applications that could easily do the job of kerning for you. However, instances like do it yourself signs would let you address kerning issues manually. When doing it by yourself, there are a few things to remember.

First, uppercase characters are spaced to fit the following ceding lowercase characters. Next, big headlines require spacing adjustment to attain better visual consistency. Last, over kerning is done when doing some layout effects.

Takeaway

Minimal content could adequately carry out the meaning of your business.  Emphasize only the essential meaning. Remember that the fewer your words are, the higher understanding customers would get. You will know that you had reached your audience successfully when you delivered your message clearly and concisely to the customers.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Cinco De Mayo Email Marketing

Cinco De Mayo Email Marketing

Cinco de Mayo, a vibrant celebration originating in Mexico, has become a globally recognized holiday, offering businesses a unique opportunity to engage their audience through email marketing campaigns. By embracing the festive spirit and cultural significance of this event, brands can create memorable experiences that drive engagement, build customer loyalty, and boost conversions. In this article, we will explore the key elements of successful Cinco de Mayo email marketing, providing practical tips and inspiring examples. Understanding The Cultural Significance Understanding the Cultural Significance: Cinco de Mayo holds great historical and cultural significance as it commemorates the victory of the Mexican army over the French in the Battle of Puebla. It represents the spirit of Mexican heritage, resilience, and national pride. To create email marketing campaigns that truly resonate with your audience, it is essential to delve into the historical context and understand the cultural importance of this holiday. You can learn more about Cinco de Mayo - here. By appreciating the historical background, you can craft campaigns that authentically capture the essence of Cinco de Mayo and effectively connect with your subscribers. Understanding the significance of this holiday allows you to design emails that not only promote your products or services but also pay homage to the spirit of celebration and Mexican culture. Aligning Your Brand When considering incorporating Cinco de Mayo into your email marketing campaigns, it's crucial to evaluate whether this holiday aligns with your brand values and resonates with your target audience. By assessing the connection between Cinco de Mayo and your business, you can determine if leveraging this holiday can strengthen your brand's identity and forge deeper connections with your customers. If your brand has a genuine connection to Mexican culture, cuisine, or products, integrating Cinco de Mayo into your email marketing can be a powerful way to showcase your brand's authenticity and create a meaningful bond with your audience. For example, if you offer Mexican-inspired food or beverages, traditional Mexican crafts or clothing, or if your brand promotes multicultural diversity, incorporating Cinco de Mayo can be a natural fit. By aligning your brand with Cinco de Mayo, you can demonstrate your appreciation for Mexican culture and traditions, which can resonate with customers who share the same values or have a personal connection to the holiday. This alignment helps you establish a deeper sense of authenticity and fosters a stronger emotional connection with your target audience. Festive Visuals And Design To truly capture the vibrant spirit of Cinco de Mayo in your email marketing, it's crucial to create visually appealing designs that instantly grab the attention of your subscribers. Incorporating festive colors, traditional Mexican patterns, and iconic symbols will help evoke the celebratory atmosphere of the holiday. Start by incorporating festive colors such as red, green, and white, which are commonly associated with Cinco de Mayo. These colors not only reflect the Mexican flag but also create a lively and energetic ambiance in your email designs. Traditional Mexican patterns, such as intricate geometric designs or floral motifs, can add an authentic touch to your visuals. Consider using these patterns as background elements or borders to create a cohesive and visually captivating design. Integrating iconic symbols associated with Cinco de Mayo, such as sombreros, maracas, or piñatas, can instantly convey the holiday's theme and spark excitement. Incorporate these symbols strategically within your email design to create focal points that catch the eye and pique curiosity. Compelling Subject Lines And Preheaders When it comes to Cinco de Mayo email marketing, crafting attention-grabbing subject lines and preheaders is essential to entice recipients to open your emails. By effectively conveying the excitement of the holiday, using enticing language, incorporating emojis, and creating a sense of urgency, you can maximize engagement with your email campaigns. Start by infusing your subject lines with the energy and enthusiasm that Cinco de Mayo brings. Use words that evoke excitement, such as "Celebrate," "Fiesta," or "Party," to immediately capture the attention of your subscribers. Consider incorporating action verbs that encourage recipients to take specific actions, like "Join the Cinco de Mayo extravaganza" or "Discover exclusive deals for Cinco de Mayo." Incorporating emojis can add a playful and eye-catching element to your subject lines. Emojis that are relevant to Cinco de Mayo, such as ????, ????, or ????, can help convey the festive atmosphere and make your emails stand out in a crowded inbox. However, use emojis sparingly and ensure they align with your brand's tone and audience preferences. Creating a sense of urgency in your subject lines can motivate recipients to open your emails promptly. Highlight limited-time offers or special promotions specific to Cinco de Mayo, such as "24-hour flash sale for Cinco de Mayo only" or "Last chance to grab your Cinco de Mayo discounts." Urgency triggers a fear of missing out (FOMO) and encourages immediate action. Conclusion Incorporating Cinco de Mayo into your email marketing campaigns presents a unique opportunity to engage your audience and drive conversions. By understanding the cultural significance of the holiday, aligning your brand values, and utilizing festive visuals, you can create a captivating email experience that resonates with your subscribers. Crafting compelling subject lines and preheaders further entices recipients to open your emails and explore the exciting content within. Remember to personalize your messages, offer exclusive promotions, and optimize for mobile devices to ensure a seamless user experience. By measuring the success of your campaigns and iterating based on insights gained, you can continually refine your Cinco de Mayo email marketing strategies. Embrace the festive spirit of Cinco de Mayo and let it be a catalyst for building stronger connections, driving engagement, and ultimately, achieving your marketing goals. Read Also: Calling Out – How Telemarketing Allows You to Reach a Wider Audience How To Move Your Career In Social Media Marketing Up A Gear? Best Marketing Strategies For Lawyers In Houston

READ MOREDetails
marketing presence

Third-Parties And Supporting Marketing Presence

There always seem to be more things to do than there is time to do them. And the list just keeps getting longer. If this sounds familiar, the answer could lie in working with third-party sources. Your marketing presence is not only bringing you wealth. Your selections of the service-providing companies are also becoming more reliable. More companies like to work with you. Unlike hiring additional staff, outsourcing enables you to bring on extra help as needed. In addition to saving money on staffing, you also get the benefit of paying only for the services you need when you need them.  In the context of a marketing department, this can be a real benefit. Many small or medium-sized businesses with a marketing team tend to run fairly lean, with staff required to wear several hats. While this works most of the time, it can create gaps in skills or quality.  5 Tips To Reaching Out The Third-Party Service Providers- By reaching out to third-party service providers, you can fill those gaps. Say, for instance, you’ve identified a need for more quality content. This is, typically, a somewhat time-consuming activity that requires a certain level of advanced knowledge and skill to do well. In this case, it would make perfect sense to outsource writing services to boost your blog effectiveness.  Here are the five tips for increasing marketing presence. 1.Enhanced Search Engine Rankings: Well-written blog articles will incorporate SEO practices, such as keywords for items your customers are searching for, as well as other tactics. These methods will help people looking for information to find your website and increase your chances of capturing that coveted first page of search results.  When working to improve search engine results, consistency is key. By having writers regularly create content, you’ll notice that your website’s search engine ranking increases over time. 2.Create More Content: When taking on multiple duties, there’s only so much content a small marketing department can create. However, third-party content writing firms have access to various writers and can produce a far larger amount of content than your business could produce in-house.  This can be especially valuable if you need to populate a new blog with content. If you’ve done a site audit and identified gaps in your content or opportunities to educate your customer base, the faster you can produce the required content, the quicker you’ll notice results. A third-party resource is often better equipped to do this than your in-house talent.  3.Improved Engagement: As opposed to marketing department staff who writes sometimes, professional writers are experts in crafting a message that gets results. They’re also experts at creating engaging content. That combination is ideal when looking to increase brand engagement. Whether it’s social, email, or blogs, crafting engaging content is the bread and butter of content writing agencies.  Starting with social media engagement is the most convenient path to start. To build up the marketing presence. Your brand recognition and social media engagements both are playing an important role. From the social media platforms, you will get the connections of a hundred followers. The interested followers are going to visit your website, and they are interested in your activity. Your engaging post will attract viewers, and when you have a good number of followers, then approaching the third party is becoming easier. 4.Quality Content: When writing content is the sole service offering, producing high-quality work is good for business. This demand to always produce high-quality work ends up being a de facto guarantee that you’ll get the best writing you can buy when outsourcing to a content writing company. Content is the most valuable part of keeping your website and social media page interesting. For the marketing presence, your interesting and quality informative content is like a booster.  Every year Google is upgrading its search engine algorithm, and every year, you will need a good source of content. And how you can supply this amount of content. When you take professional help for the content writing, every content will qualify the parameter. 5.SEO And Page Traffic: Every third-party company loves to work with successful and popular companies or influencers. Your Google page SEO and page traffic are quite an essential factor in building up the marketing presence. Your page traffic and the social media followers list is denoting how your engagement is. When you achieve a higher ranking position in the google search engine, the viewer’s visit ratio will also increase. When you want to increase your website page traffic, you have to fulfill the SEO terms in each of your content postings. And when you are taking the help of a professional, every content will be SEO optimized. Wrapping It Up: A company specializing in article and blog writing would be an ideal choice, as they will have a stable of writers to ensure you get someone with the experience to write knowledgeably about your niche. Several benefits are associated with increased marketing presence. Do not forget to share your comments with us in the comment section. Read Also: Top Ways Video Marketing Will Help Your Business Grow The Challenges of E-Commerce SEO Key Components for Your Marketing Stack

READ MOREDetails
E-Commerce SEO

The Challenges of E-Commerce SEO

SEO is an essential part of running any business with an online presence (which, in this day and age, all businesses should have). Think of SEO like a bright sign with flashing lights, telling people passing by that your business is here and draws them inside to check it out. However, some businesses will find implementing SEO to boost their site's rankings easier than others will. Especially when it comes to businesses in the e-commerce sector, SEO can be quite a challenge. Even if you've been researching how to improve SEO for your company, you may not be able to find resources that apply to e-commerce companies. Playing By Google's Rules The goal of any business with an online presence is to rank high enough on Google's Search Engine Results Pages (SERPs) to be seen by customers. Although this is a challenge for any business, E-commerce businesses will find it especially difficult. This is because Google prefers websites that rank high on their E-A-T scale, which measures sites based on Expertise, Authority, and Trustworthiness. In other words, Google prefers informational websites over commercial ones and rewards those that highlight genuine knowledge and don't appear to be trying to make quick money. This criterion is part of Google's method of quality control. As an e-commerce business, your website lies in the YMYL (Your Money Your Life) category. This category encompasses websites whose content can affect the reader's financial, physical, and medical wellbeing. Because the stakes are higher, the scrutiny is higher as well. YMYL websites with misleading or inaccurate information can trick users into making an uninformed decision, causing them harm. Your e-commerce business fits into this category by allowing customers to make purchasing decisions that can cause them financial harm. Managing A High Volume of Content Most e-commerce sites offer listings of hundreds if not thousands of physical and digital products. Product listings are not necessarily written with the utmost care, but Google still parses them like it does any other text on your site, and therefore measures them with its E-A-T criteria. This can be an issue because, due to the sheer number of product descriptions required, many e-commerce sites rely on automation to update these listings. While automated services can be helpful in some regards, they can also lead to typos, grammatical errors, dead links, inaccurate information, and other mistakes. All of these issues can be detected by Google, lowering your website's E-A-T score. Although time-consuming, your best option would be to hire someone whose job is going through every listing individually to update and correct any errors, making sure it meets Google's standards. Bouncebacks Based On Loading Time Your website's bounce rate is the percentage of users who visit briefly and then leave using the back button or by clicking on an external link without browsing other pages on the same site. While one reason for high bounce rates can be a dull or outdated website, this issue can also be caused by poor hosting. E-commerce sites often have lots of buttons, listings, and pop-ups. Pages aren't simple and include many elements. Having so many processes that must run simply to present a page can result in extended load times for users. Unfortunately, most people online are impatient. If your site doesn't load as quickly as visitors think it should, they're likely to leave without browsing, let alone making a purchase. The Google algorithm sees the high bounce rate as a sign that people find no value in your website, so it lowers your ranking and sends fewer people your way, resulting in fewer purchases and reduced revenue. Fortunately, fixing this issue can be fairly straightforward. Either make your website's landing page (the first page that loads for visitors) simpler to avoid long wait times, or contact your website hosting service and look into upgrading to more powerful servers. User Reviews User reviews are a great and almost guaranteed resource for building your E-A-T levels. Google prefers sites that let users review products, as this creates a sense of social credibility and allows people to share feedback, building trust. The more positive reviews your products have, the more Google will boost your website up the SERP. However, too many negative reviews have the exact opposite effect, hurting your website's ranking. You can avoid negative reviews using a review posting tool that allows you to read submitted reviews before they are posted. Knowing Where to Start When faced with the challenge of implementing SEO as an e-commerce business, deciding where to start can be overwhelming. Google doesn't give you a gold star for trying, and starting multiple SEO strategies only to quit them midway can even flag your site as suspicious in Google's eyes. One way you can get started properly is by using Ahrefs' Site Explorer to identify SEO opportunities. You can use this particular tool to analyze what competitors are doing in terms of SEO and piggyback off it, or implement a skyscraper method where you do what they're doing but better. Or you can use it to analyze your own site to find new competitors or broken backlinks. Site Explorer also provides keyword research, backlink profiles, PPC campaigns, and more. Still, a great tool is only useful in the hands of someone who knows how to operate it. Having dedicated SEO experts focused on boosting your site can have better results in the long run. SEO strategies are multi-faceted, and high-quality approaches are time-consuming. Staying Up to Date Google's algorithms are constantly changing, meaning your SEO strategy needs to change with them. As the owner of an e-commerce company, you'll need to be particularly flexible and adaptable. Just like posting only a few times on your site and still expecting increasing returns is a flawed strategy, undertaking a half-baked SEO strategy will hurt you more in the long run. Having experts on your marketing team allows you to smoothly ride all SEO waves and grow your website. Read Also:  8 Key SEO Strategies for E-Commerce Websites How to Monitor the SEO Health of Your Website 5 affordable e-commerce shopping carts for small business Best E-commerce Platforms for Your Box Subscription Business

READ MOREDetails