5 Steps to Accelerate the Growth of Your Startup


10 October 2018

Start Ups


There are a tremendous amount of obstacles that new businesses face. Statistics say that only three percent of startups make it past five years. Preparation is paramount to growing any business. When developing a startup, you must focus on practically every facet of the company to ascertain whether you are operating to maximum efficiency. Here we will discuss five keys to accelerating the growth of your startup.

1. Find the Right Team Members:

Recruitment is the cornerstone of building any business. Businesses often fail due to trying to make the team with members that are not adequately suited for either the position they are holding, or they are just not right for the team altogether. A thorough and modernized recruitment procedure should be incorporated by your organization. When scouting for fresh talent, there are a host of recruitment models to choose from. Recruitment process software can also help simplify the process.

2. Create a Culture of Success:

Every company has its own internal culture. This happens whether it is intentional or accidental. A culture based around success instills a shared mindset among your team. This is done by creating realistic goals and acknowledging the accomplishments of your team members. Eventually, there becomes an expectation of success that is shared by the entire staff.

3. Stick to the Plan:

Establish a solid plan for your business. In the past, it was almost a requirement that businesses had some sort of business plan. With the advent of online companies, businesses often start with little more than a website and email. The 97 percent of startups that fail within the first five years almost surely were operating without a comprehensive business plan or realistic projections.

4. Research Competition:

How well do you know your competition? It is common for companies to fail to conduct a thorough investigation into the business practices of their competitors. This process begins by looking at the strongest competitors in your industry, and reverse engineering their branding and marketing campaigns to see what is making them so successful. Conducting this type of research on a few of your competitors will give you a strong foundation to study.

5. Incorporate a Customer Management System:

It can be extremely challenging to track manual transactions. It can be a logistical nightmare trying to keep track of sales as your business starts to grow. Customer management systems allow for smooth scaling of companies that rapidly accelerate. There is no shortage of customer management platforms to choose from.


It should be evident at this point that preparation and planning are tremendously crucial to accelerating the growth of a startup company. Take an objective look at your company and identify what your brand truly stands for. Identifying your target demographic also helps direct your efforts.

Remain aware of how effective (or not) your plan-of-action is. This can be a quarterly evaluation of effectiveness or something less structured that will keep things current. Sticking to a plan that is not working is also a surefire way to fail.

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The Definitive Lean Startup Guide

The Definitive Lean Startup Guide: Everything You Need To Know

The lean startup methodology is revolutionizing the way companies launch and grow. But what exactly makes this new methodology so valuable? Lean startup provides both inspiration and practical tools to make that achievable. So if you're gearing up for a new venture, take a close look at how this approach can help you maximize your chances of success! While the journey may present challenges, the potential rewards make it all worthwhile. Read on to get the full rundown on maximizing lean principles to build your next business. Introduction To Lean Start-Up:-  At its core, lean startup is all about taking an experimental approach to creating and managing startups. The methodology emphasizes rapid iteration, customer feedback, and eagerly testing ideas to reduce risks and uncertainty.Take a look at the below chart to get more clarity on the major benefits of lean startup methodology.Some standout lean startup principles include:Validated learning: Rigorously testing hypotheses and getting hard data from real customers to validate if a product or strategy is truly viable. Failures become learnings. Build-measure-learn: Using feedback loops to build minimum viable products (MVPs), measure their real performance, and learn from results to improve the next iteration. Innovation accounting: Tracking meaningful startup metrics like customer acquisition cost rather than vanity metrics like total users. Persevere or pivot: Using validated learnings to determine whether to persevere on the current path or pivot by changing the product, strategy, or even the entire business model.Following these core concepts allows startups to maximize learning while eliminating wasteful practices that drain resources. Comparing Traditional And Lean Startup Approaches This table provides a clear visual comparison between the two approaches, highlighting their key differences.Focus In-depth upfront planning Rapid experimentationTraditional Business Planning Lean Startup MethodologyDecisions Based on projections and assumptions Based on real customer dataProgress Follow a fixed roadmap Continually re-evaluate based on feedback This comparison table highlights the major contrasts between traditional planning and the lean startup methodology in a visual format. Harnessing Innovation Accounting For Lean Startup Success One important lean startup principle is innovation accounting. Unlike traditional accounting which focuses on financial metrics, innovation accounting lean startup methodology aims to track actionable metrics that offer insights into the startup's progress and customer response.Some examples of metrics used in innovation accounting include:Customer acquisition cost Churn rate Lifetime customer value Active usage metricsBy diligently tracking these metrics, lean startups can gather the data they need to determine whether to persevere on their current path or pivot based on customer feedback. Innovation accounting provides validated learnings that inform smart business decisions, as opposed to vanity metrics like total customers or sales. The Lean Process Step-By-Step While the lean startup methodology is flexible and adaptable, there is a rough process that generally guides its implementation: Step 1. Identify The Problem The first step is to take time to clearly identify and articulate the specific customer problem or need that your startup aims to address. Ask questions like:What underlying frustration or pain point are customers experiencing? What needs are going unmet in the market? What improvements do customers wish existed?The issue should be urgent, pervasive in the target market, and aligned to a sizable potential customer base. Avoid vague problem statements. Get ultra-clear on the exact problem. Step 2. Define The Solution Once the problem is precisely defined, brainstorm potential solutions. Outline an initial product or service concept that could feasibly address that problem in a novel way.Think creatively about different approaches, features, and minimum requirements that could satisfy customer needs. Focus more on figuring out the right broad solution rather than detailed requirements at this stage. Step 3. Build An MVP Next, construct a minimum viable product (MVP) to test the solution. The MVP is a prototype that has just enough critical features to validate the core idea and start the learning process. Avoid over-engineering at this stage.Build the simplest, fastest, most stripped-down representation of the product that enables validated learning. It can be as simple as a landing page description, mockup, or very basic prototype. The goal is to waste the least amount of time and resources. Step 4. Test And Measure Get the MVP in front of real customers to test assumptions. Approach target users, share the MVP, and collect key data based on how they react and interact with it.Focus on defining and measuring a small set of actionable metrics that offer insights into customer behavior, needs, and preferences. Example metrics include sign-up rates, clicks, conversions, usage data, etc. Step 5. Learn And Iterate With data and feedback collected, analyze results to determine what resonates with customers and what doesn't. Figure out key learnings, positive signals, and areas for improvement.Use these learnings to rapidly tweak and tailor the product through iterative changes. Make small refinements and run additional small tests to continue validating the product direction. Step 6. Scale Once product-market fit has been achieved based on metrics and feedback, it’s time to scale. Come up with plans for expanding business processes, operations, marketing, and resources to drive growth.Executing this rapid build-measure-learn loop cost-effectively allows startups to gather data, fail fast, and iterate their way to success faster.“Companies that prioritize experimentation are 2.5 times more likely to outperform competitors.” Lean Startup Success Stories Plenty of today's hottest startups have leveraged lean methods to skyrocket growth:Airbnb: Grew from renting air mattresses in a living room to a $100 billion hospitality disruptor by constantly testing innovations. Dropbox:  Exploded from 100,000 users to over 4 million in just 15 months thanks to growth hacking experiments. Groupon: Pivoted from a collective action platform to become the massively successful daily deals leader. Zappos: Originally only sold shoes but iterated into an online customer service powerhouse after recognizing bigger opportunities.The flexibility of the lean framework lets startups fluidly adapt and uncover breakthrough ideas. Top Lean Startup Challenges Adopting lean startup practices comes with hurdles, including:Letting go of old habits: Requires shifting away from linear execution plans and embracing experimentation. Ambiguity: The constant pivoting and iterating can feel disorganized compared to having a fixed roadmap. Need for patience: Repeated rapid testing is meticulous. Results and traction take time. Institutional resistance: Established organizations may reject lean approaches that disrupt existing norms.However, committing to small experiments, tracking meaningful metrics, and iterating products judiciously can help overcome these roadblocks. Adjusting mindsets is essential.“Over 70% of startups say their corporate culture is not suited for rapid experimentation.” Tracking Lean Startup Success Instead of vanity metrics, lean startups should focus on actionable metrics that offer real value:Churn rate: The percentage of customers that disengage over time. Lower is better. Customer lifetime value: How much revenue each customer generates on average. Want to maximize. Cost per acquisition: The amount spent to acquire an average customer. Should decrease. Net promoter score: Quantifies customer satisfaction and loyalty. Positive trends are ideal.Monitoring these unique metrics ensures startups have data-driven insights to guide smart pivots and growth. Key TakeawaysLean startup emphasizes rapid experimentation and customer feedback over detailed upfront planning. The core methodology follows a process of identifying problems, defining solutions, building MVPs, testing, and iterating. Tracking actionable metrics helps startups make data-driven decisions about pivoting or persevering. Well-known startups like Airbnb and Dropbox leveraged lean principles to fuel incredible growth. Lean startups fail fast and cheap, learning critical lessons in the process. Adopting lean startup practices requires adjusting mindsets away from linear execution plans. Patience is key, as measurable traction takes time when running rigorous experiments.Conclusion  The lean startup methodology offers a modern, nimble approach to launching and growing a successful business. By focusing on rapid experimentation over detailed long-term plans, startups can quickly adapt to markets and build products that customers love.While adopting lean startup practices requires adjusting mindsets, the benefits are game-changing. Instead of huge upfront capital investments, companies can take small risks, learn quickly, and uncover breakthrough innovations.Dive in to start reaping the many rewards of the lean startup philosophy. The keys to your next game-changing startup await. Lean Startup FAQs Let's go over some common lean startup questions:How does lean startup differ from traditional business planning?Traditional plans focus on in-depth upfront research and analysis. But lean emphasizes quick experiments and adapting based on customer responses.What types of startups is lean startup best suited for?The methodology can benefit all startups regardless of industry or business model. However, it may offer the most value for highly uncertain, innovative product ideas.Are there tools that can help adopt lean practices?There are various low-code tools for building MVPs fast, analytics for tracking key metrics, and more. Lean startup guides like Eric Ries' book provide foundations. Read Also:How Inspirational Speakers Like Tony Robbins Can Help Your Business Alternative Business Financing – What Is It And How Do You Do It? Starting A Small Business – Finding Your Target Market And More

DMCC Free Zone

How to Set Up Business in the DMCC Free Zone?

Do you want to start a business abroad? What about going to Dubai? If so, the DMCC Free Zone is a great place to do it! The DMCC Free Zone offers businesses several benefits, including tax exemptions and 100% foreign ownership.In this blog post, we will discuss the process of setting up a business in the DMCC Free Zone. We will also provide some tips that can assist with starting a business here. If you are interested in getting additional information on DMCC free zone, check out 5 Things To Know Before Setting Up Business in DMCC Free Zone. What is DMCC Free Zone?The DMCC Free Zone is a special economic zone in Dubai that offers businesses several benefits, including tax exemptions and 100% foreign ownership. The DMCC Free Zone is located in the Jumeirah Lakes Towers (JLT) district of Dubai. Businesses in the DMCC Free Zone can enjoy preferential rates on office space, utilities, and other business-related costs.The DMCC Free Zone is a great place to start a business in Dubai because it offers some benefits, including:Tax Exemptions: businesses in the DMCC Free Zone are exempt from corporate and income taxes.100% Foreign Ownership: businesses in the DMCC Free Zone can be 100% foreign-owned.Preferential Rates on Office Space: businesses in the DMCC Free Zone can enjoy preferential rates on office space, utilities, and other business-related costs.To set up your business in the DMCC Free Zone, you will need to follow these steps: Step One: Choose a Business Activity The first step in setting up your business in the DMCC Free Zone is to choose a business activity. There are over 100 different activities that you can choose from, so be sure to select one that is relevant to your business. Once you have chosen an activity, you will need to obtain a license from the DMCC Free Zone Authority. Step Two: Obtain a License The second step in setting up your business in the DMCC Free Zone is to obtain a license from the DMCC Free Zone Authority. To do this, you will need to submit an application form and pay the required fees. Once your application has been approved, you will be issued a license. Step Three: Register Your Company The third step in setting up your business in the DMCC Free Zone is to register your company with the Dubai Companies Registry. To do this, you will need to submit an application form and pay the required fees. Once your application has been approved, you will be issued a certificate of incorporation. Step Four: Open a Bank Account The fourth step in setting up your business in the DMCC Free Zone is to open a bank account. To do this, you will need to submit an application form and provide the required documents. Once your application has been approved, you will be issued a bank account. You can read this SmallBusinessHQ guide on bank account to know the detail. Step Five: Obtain a Visa The fifth and final step in setting up your business in the DMCC Free Zone is to obtain a visa. To do this, you will need to submit an application form and pay the required fees. Once your application has been approved, you will be issued a visa. Hiring Employees in DMCC Zone?If you are planning to set up your business in DMCC Free Zone, it is important to note that businesses are required to hire at least one Emirati national. To do this, you will need to submit an application form and pay the required fees. Once your application has been approved, you will be issued a work permit.This is just a brief overview of the process of setting up a business in the DMCC Free Zone. For more information, be sure to check out the DMCC website or contact a professional service provider. DMCC Ensures Safety of Investors and Businesses The DMCC is committed to providing a safe and secure environment for businesses and investors. To this end, the DMCC has put in place some measures, including:A 24/hour security force A state-of-the-art surveillance system A dedicated firefighting team CCTV cameras throughout the DMCC free zone A dedicated customer service teamThese measures ensure that businesses and investors can operate in the DMCC Free Zone without fear of crime or violence.The DMCC is also committed to providing a high standard of living for its residents. To this end, the DMCC has put in place many facilities and amenities, including:A world-class healthcare system A variety of educational institution A wide array of different leisure and recreational facilities A state-of-the-art transportation system World-class hotels and restaurants.In Conclusion If you're thinking about starting a business in Dubai, the DMCC Free Zone is a great option. With its many benefits, including tax exemptions and 100% foreign ownership, the DMCC Free Zone is a great place to start your business. Be sure to follow the steps outlined in this blog post to ensure that you set up your business correctly.Read Also:Creative Pop-Up Event Ideas for Your Business Insurance Business: What Startups Need To Know Startup Business Management: How to Effectively Incorporate Use of SEO The Ultimate Guide To Guest Posting: Scale Your Business In 2022


Six Tips for Crowdfunding Success

Almost every start-up company these days considers crowdfunding as an avenue to receive funding. It is possible that an entrepreneur has already exhausted traditional sources of funds such as bank loans or peer-to-peer loans, and that crowdfunding is already the last resort to get a much-needed push for success. Fortunately, there are several crowdfunding sites to choose from, and each of them has unique features that work for specific types of campaigns.One of the main advantages of crowdfunding sites is that they will allow you to see the big picture and learn first-hand how your product or idea gets received by your target audience. Depending on how good or how poor the initial reaction by users is, you can make improvements and adjustments to increase your chances of success when the time comes for you to launch to a mass market officially. But you need to keep in mind that the crowdfunding formula doesn’t always work for all, no matter how unique or exciting your idea is. To increase your chances of success, consider the following tips. 1. Learn from other successful campaigns: You don’t always need to rely on your own devices to come up with a successful campaign. Copying and tweaking the ideas of other successful entrepreneurs on crowdfunding sites can help you get the boost you need. For example, you can test how well your backers respond to different kinds of rewards, or you can watch videos and success stories from other campaigns. 2. Do a lot of self-promotion: While crowdfunding sites will do a minimal amount of promotion, you can’t expect this to be enough marketing for your campaign. You’ll need to do the legwork if you want your campaign to reach media personnel, get featured on social media sites, and gain as much traction with users as possible. 3. Produce a stunning video: It is a proven fact that investors on crowdfunding sites prefer to watch short videos regarding campaigns they are supporting. If you want to attract a large following for your product or idea, you need to begin by producing a high-quality and content-rich video about your campaign. 4. Don’t make hasty decisions: Timing is also essential if you want to be successful in your crowdfunding campaign. There is generally no perfect time to launch a campaign, but you need to make sure that you have devoted enough time to develop your idea before you start asking for support from backers. 5. Plan your strategy after launching the campaign: If you don’t have a plan of action after starting the campaign, you may find yourself lost regarding the next steps you need to take. You need to have a contingency plan when you encounter challenges and, if possible, hire a marketing manager who will handle the promotional aspects of the campaign. 6. Patience is key: Aside from doing what you need to do to tap backers and investors for your project, you also need a considerable amount of patience and perseverance to succeed in crowdfunding. You can’t expect a miracle to happen overnight. In crowdfunding, there is no set timeline, and every step of the way is a learning process.Read Also:Six Pointers To Starting A Successful Business What Are The Benefits Associated With Crowdfunding For Businesses?