There are a tremendous amount of obstacles that new businesses face. Statistics say that only three percent of startups make it past five years. Preparation is paramount to growing any business. When developing a startup, you must focus on practically every facet of the company to ascertain whether you are operating to maximum efficiency. Here we will discuss five keys to accelerating the growth of your startup.
1. Find the Right Team Members:
Recruitment is the cornerstone of building any business. Businesses often fail due to trying to make the team with members that are not adequately suited for either the position they are holding, or they are just not right for the team altogether. A thorough and modernized recruitment procedure should be incorporated by your organization. When scouting for fresh talent, there are a host of recruitment models to choose from. Recruitment process software can also help simplify the process.
2. Create a Culture of Success:
Every company has its own internal culture. This happens whether it is intentional or accidental. A culture based around success instills a shared mindset among your team. This is done by creating realistic goals and acknowledging the accomplishments of your team members. Eventually, there becomes an expectation of success that is shared by the entire staff.
3. Stick to the Plan:
Establish a solid plan for your business. In the past, it was almost a requirement that businesses had some sort of business plan. With the advent of online companies, businesses often start with little more than a website and email. The 97 percent of startups that fail within the first five years almost surely were operating without a comprehensive business plan or realistic projections.
4. Research Competition:
How well do you know your competition? It is common for companies to fail to conduct a thorough investigation into the business practices of their competitors. This process begins by looking at the strongest competitors in your industry, and reverse engineering their branding and marketing campaigns to see what is making them so successful. Conducting this type of research on a few of your competitors will give you a strong foundation to study.
5. Incorporate a Customer Management System:
It can be extremely challenging to track manual transactions. It can be a logistical nightmare trying to keep track of sales as your business starts to grow. Customer management systems allow for smooth scaling of companies that rapidly accelerate. There is no shortage of customer management platforms to choose from.
It should be evident at this point that preparation and planning are tremendously crucial to accelerating the growth of a startup company. Take an objective look at your company and identify what your brand truly stands for. Identifying your target demographic also helps direct your efforts.
Remain aware of how effective (or not) your plan-of-action is. This can be a quarterly evaluation of effectiveness or something less structured that will keep things current. Sticking to a plan that is not working is also a surefire way to fail.