6 Software Technologies That Will Dominate 2021

Published on: 25 September 2018 Last Updated on: 26 November 2021

Technology has never got better than in the recent past and looking at what we have experienced so far we could expect some very influential developments in the years ahead especially in 2018. This year would be a crucial period for all types of developing software technologies that we would experience in the future.

Many of what we have experienced in the past year could be considered as nascent when seen in its present sense but are definitely going to explode into a technological bomb by the end of 2018 and beyond. One very distinct technology that is used today would be the versatile Svitla Systems which are specific and precise in application.

We need to be ready to employ these software technologies and get a hang of what they are because the next year and years thereafter would be so advanced and if we do not comprehend fast we could be left behind. The pace of software technologies advancement like the Svitla Systems is unprecedented and it is making living for us humans that much easier and convenient. The overall idea of software technologies development is just that, to make our lives more comfortable by using the various devices which would practically bring life to our fingertips.

The digital world is growing by leaps and bounds with software being developed in every sphere making the business a user-friendly offering to its vast clientele. We look at what is in store for us in 2018 and beyond and what consumers would be offered to make their purchasing experience that much enjoyable and convenient.

Different Ways The Software Technologies Have Evolved Over The Years

There are multiple ways software technology have evolved over the years. In this article, you will get the complete details of it.

1. Narrow Artificial Intelligence:

Artificial Intelligence has been used by us extensively but now we would be employing it for specific purposes to ensure optimum benefits are derived. Studies have indicated that more than 40% of different entities across the board use AI or Artificial Intelligence in their day to day activities. This is going to increase and the AI itself is set to proliferate in use.

Most of the devices that we use are driven by Artificial Intelligence of some kind and it is slowly encompassing our lives and there would be a day when we would be completely dependent and engulfed by it.

2. Digital Twins technology:

This would be used extensively to drive business in all spheres by combining digital and physical data that is made available to represent a single purpose within a set parameter. This would be enhanced with what is popularly referred to as the Internet of Things or IoT.

An extraordinary user experience is created when event producers enable their prospective customers of engaging themselves and attending such events. Customers could do so by virtually creating their twin of attending these events and be elsewhere whilst in reality, they are at the specified location.

3. Mixed realities:

This is a mixture of all Virtual Realities or VR which has been around for some time. The new software would allow customers to see anything they would want by placing them in reality. For example, browsing through a clothing store potential customers could dress mannequins and see how the item would look or even decorate their homes with furniture and see what the effects would be.

Virtual reality could revolutionize the way we would look at life as we could see many things that we would not be present in virtual reality and enjoying everything that needs to be seen from the comfort of our homes.

4. Event-driven applications:

This software would ensure that prospective customer who would take their requirements by clicking on their screens and showing what they would look for into another level. This information would be decimated and addressed to ensure they get what they want and make it a better user experience for them.

Most appliances that we use could collate information and relay to marketers information on our behavioral patterns which would make them improve customer user experience.

5. Digital centralization:

Every little thing we need to be done would be centralized onto our digital device with the desktop computer becoming obsolete. From home security to shopping, travel plans and every other thing that you would like to do would be brought to your fingertips. Life would be made very comfortable especially the issues that we find difficult to slot sufficient time in our busy lives to accomplish.

6. Blockchain technology:

This is virtual money where in reality there is no exchange of what we know as cash. This would eliminate many issues that are troubling the monetary world. This software technology is peer to peer eliminating large computers servers where many issues could crop up which have been the bane of the financial world.

Blockchain revolves around the fast-proliferating cryptocurrencies which are taking over gradually from the paper money that we know of. How the transition would take place and when it would do so is a major point of contention in the financial world. There is tremendous resistance but when its advantages are obvious there is no way it could be stopped and would be a matter of time.

Conclusion:

Software technologies are developing from all parts of the world with the Svitla Systems being just one of them and is far ahead of its times. Some others which are still to be realized as workable but the time would come when things would come into perspective.

The world likes technology and the recent years have seen many developments and there is more to come as the years go by and where it will end, nobody would know.

The introduction of new software technology creates a new step for further development and as long as new technology is developed the pace would not slow down or recede.

The whole world is encompassed with a passion to create user-friendly software and also hardware to go hand in glove with it and this trend is sure to continue into infinity. There would not be any slowdown that we could see, not in 2018 and definitely not beyond that too.

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Dos and Don’ts of Marketing for Technology Companies

Marketing is essential to the success of any business – and that includes technology companies. According to The CMO Survey, tech companies spend 15% of their total budget on marketing. Second, to Consumer Packaged Goods industry, the tech sector has one of the highest budget allocations for marketing. In fact, tech giant Samsung is considered the second largest advertising spender worldwide with a total $9.2 billion advertising spending. This underlines the importance of marketing in the technology industry. When you don’t run an effective marketing campaign, you’re doomed to fail -- no matter how impressive your solution is. Unfortunately, a lot of tech companies, especially startups, still fail to recognize this fact. While some technology companies have marketing plans, many of these are ineffective. We’ve seen a lot of tech companies come and go. And many of those companies that failed didn’t give marketing the right attention it deserves. To these companies, hindsight is an amazing but useless thing! The good news is that you don’t have to commit the same missteps of these failing (or failed) tech companies. They are avoidable – and you can learn HOW to avoid them. Here are some do’s and don’ts of running an effective marketing for a technology company. DO: Be bold and interesting When a tech company grows, their marketing strategies tend to stagnate and settle with the ‘usual campaigns’ that may have worked for them in the past. But the problem is that the competition is ever evolving. As such, your marketing strategies need to stay bold, interesting and exciting too. Always remember that the moment you settle with formulaic marketing techniques, you become less competitive. Don’t wait to become irrelevant. Study your market, know where it’s headed and be ahead of the pack. DON’T: Set up and just wait for visitors So you’ve built a website, social media networks and added some content. But it shouldn’t end there. Don’t expect people to find and visit your page. You have to invest in promoting and marketing your online presence. Great content, social media presence and effective SEO for technology companies are vital to connecting with your customers. DO: Focus on your company instead of customers Perhaps the cliché, “the customer is always right” also means “the customer is king!” Unfortunately, not all tech companies realize this. Marketing campaigns of many tech companies focus so much on their products or services, but never really about their customers. But the fact is that customers only care about their problems, needs, and goals. They’d only want to know if you offer a solution to their problem. To engage their interest, talk about how you can help them and in the language they understand. Effective marketing talks about how you can solve a problem, and once you get their interest, you can then brag about your product’s features. DON’T: Spend too much or too little For your marketing campaign to be effective, it needs to be funded adequately. According to U.S. Small Business Administration, a company should devote at least 7 to 8 percent of your gross revenues for marketing and advertising. This underlines the importance of marketing. You will spend on various marketing channels, and maintain a good marketing and sales team. Scrimping on your marketing budget can do more harm than good to your tech company. A 2016 Gartner Survey shows that budget allocations for marketing continue to increase, climbing to 12% of the company budget. The tech industry is a very competitive one and there is a need to keep abreast with competition. However, this doesn’t mean you can spend all of your revenue on your marketing. You don’t want to pour in your budget on failing or badly-managed marketing techniques. Evaluate each of the marketing strategies you employ and see which one gives you the most ROI. Study your target audience and know how to engage them better. DO: Delegate to experts Maybe you’re a great developer or an experienced CEO, but that doesn’t make you a good marketing person or a salesman. This is a common mistake of many tech companies. While you can give your inputs and ideas, you should give your marketing team the flexibility to create an effective marketing campaign. Pick people who have the credentials to run your company’s marketing. DON’T: Ignore your online presence A lot of tech companies tend to ignore their website and social media channels soon after launching them. It’s a huge mistake! Launching a website or social channels is not a one-off thing. It needs a sustained marketing effort to get your website work for you. Consider your website as an investment and as a vital part of your marketing strategy. You’ll need the help of agencies providing continuous website development to ensure that your website remains up-to-date, functional and effective. Keep your web presence active and relevant - it’s an important part of your branding. DO: Focus your marketing efforts In an effort to get a wide audience, some tech companies create an unclear persona and a scattered, complicated marketing campaign. As a result, they end up wasting their budget. While you want to reach as much audience as possible, launching a marketing campaign without proper targeting can both costly and wasteful. You need a targeted and focused marketing. Know your product or service and engage a specific market segment, particularly those with the highest chances of conversion. Do your research and discover where your target audience is. Take note that not everyone is a potential customer – focus on channels that bring you the best results. For example, if you are marketing a tech solution for gamers, you will have the best returns if you place your ads on a gamers’ forum instead of a woodworkers’ forum. DO: Build a strong organic relationship Nowadays, it’s very easy to buy traffic or page visits from dodgy merchants. But the problem is that these numbers mean nothing to your business. Sadly, this remains one of the most common mistakes of many tech companies. In an attempt to boost their online presence in an instant, some companies resort to devious digital marketing schemes that promise to increase their web presence overnight. This is a major and wasteful misstep you should never do. Your marketing campaign should focus on building your product. Letting people know what solutions you offer, engaging your audience and building strong organic relationships. Invest your time and efforts into marketing strategies with good returns – and you’re on the right track. Read More: Social Media Marketing role in Technology. Importance of Flexibility with Business Technology. Securing Mobile App Development with Blockchain Technology.

Advancing Search and Rescue Missions with Aerial Innovations

The realm of search and rescue missions is witnessing unprecedented advancements thanks to aerial innovations. These technologies, like drones for search & rescue, are redefining the capabilities of emergency response teams, enabling them to conduct operations more effectively and safely than ever before. This article explores how these aerial innovations are transforming the search and rescue domain, enhancing missions' efficiency, speed, and success rates across challenging environments. Enhancing Real-Time Situational Awareness Aerial innovations have improved real-time situational awareness during search and rescue operations. Drones with high-resolution cameras and thermal imaging can cover expansive areas quickly, providing live feeds to the command center. This immediate access to visual information allows rescue teams to assess situations accurately and make informed decisions swiftly. The ability to survey disaster-stricken or hard-to-reach areas from the air has significantly reduced the time it takes to locate victims, evaluate risks, and strategize interventions, ultimately saving lives and optimizing resource deployment. Utilizing AI and machine learning (ML) algorithms enhances the analysis of the data collected, helping in the identification of patterns and anomalies that human operators might miss, further increasing the effectiveness of search and rescue missions. Precision In Search Operations The precision offered by aerial technologies in search operations is unparalleled. Drones, for instance, can navigate through narrow spaces and harsh terrains, areas where human teams or traditional machinery might struggle or face risks. Equipped with advanced sensors, these aerial devices can detect heat signatures or movement, aiding in identifying survivors in dense forests, collapsed structures, or avalanche sites. This precision not only enhances the chances of finding and rescuing individuals but also minimizes the exposure of rescue personnel to potential dangers. Drones can drastically improve the outcomes of search operations by pinpointing the exact locations of victims, reducing the time required for rescue, and significantly lowering the risk of further casualties. Rapid Deployment And Scalability Aerial innovations enable rapid deployment and scalability in search and rescue missions. Unlike crewed aircraft or ground teams, drones can be launched quickly and in multiple numbers, allowing for simultaneous coverage of vast areas. This scalability is crucial in the critical first hours following an emergency when the likelihood of saving lives is highest. The ability to deploy numerous drones at once or in response to evolving situations ensures that search and rescue operations can adapt dynamically to the demands of the mission, covering more ground in less time. The agility and adaptability of drones make them an indispensable asset in the arsenal of search and rescue teams, enabling a more responsive and wide-reaching approach to emergencies. Cost-Effectiveness And Resource Efficiency Adopting aerial innovations in search and rescue missions introduces cost-effectiveness and resource efficiency. Operating drones or crewless aerial vehicles (UAVs) for surveillance and search efforts is significantly cheaper than deploying helicopters or large teams of ground personnel. The reduced need for expensive crewed aircraft and the ability to conduct thorough searches with fewer resources means that emergency response units can allocate their budgets more effectively, enhancing their overall capacity to respond to disasters without compromising the quality of search and rescue efforts. This economic advantage allows for more frequent and extensive training exercises, ensuring teams are well-prepared, and resources are readily available when real-life situations arise. Improving Safety For Rescue Teams One of the paramount benefits of aerial innovations is the improved safety they offer to rescue teams. By utilizing drones and other aerial technologies, rescuers can conduct preliminary assessments of unstable structures, flood zones, or wildfire-affected areas without directly exposing themselves to these hazardous conditions. This precautionary measure ensures that rescue operations are conducted with a clear understanding of the risks involved, allowing teams to approach situations with the necessary caution and planning. Moreover, by taking on tasks that would otherwise put human lives in danger, drones significantly reduce the risk of injury or fatality among rescue personnel. The deployment of drones in the initial stages of a mission can help determine the best course of action. In doing so, it ensures that when human responders enter the scene, they do so with maximum preparation and minimum risk. Which Drones Are The Best For Search And Rescue? When it comes to search and rescue, aerial surveillance can be done well with the right kind of drones. Just getting any type of drone doesn't help. Rescue missions are operated better with drones equipped with thermal cameras. If thermal cameras are the best, you needed For identifying and searching for a missing person, thermal drones use heat signatures for thermal imaging of an individual. The human body is a source of heat. The thermal imaging technology equipped with the drone cameras detects the heat signatures that the naked eye cannot. The best drones have infrared sensors, making those temperatures visible through the remote screen. It takes quick surveillance to find missing individuals during a disaster like a fire or plane crash. Drones can easily track and find a missing person thanks to the heat signature detection features. Especially during the early morning and at night, the infrared sensor of a drone is useful. The temperature of any human being or animal will be more than rocks, vegetation, and water. So, it helps detect a missing person. Thermal drones cannot see through objects. But, it makes it easy to detect a missing person when their heat signature is visible. A Technical Perspective on How Drones are Used for Search & Rescue 1. Easy Detection A search and rescue mission can involve various types of scenarios and difficult situations. If, for instance, when a rescue party is looking for someone stuck on one side of a cliff, the drone helps a lot. It gives the users a global perspective with real-time monitoring. The person handling the drone can see the movement and the position of the person they are trying to rescue. 2. Aerial Drones are Easy to Carry Also, teams that have to hike to a specific height are at an advantage, with the drone making the ways and navigation easier for them. Hiking parties can carry the drone in their backpacks or small cases. This makes these drones portable and easy to carry. It doesn't feel like an excessive burden. 3. Easy Detection And Remote Controlling According to the technical grid perspective, the process is mostly about collecting drone footage. It can also be used to employ the acquired data effectively. After the drones are deployed, the users can utilize the remote control to make it fly back and forth. This facilitates a comprehensive coverage of the landscape. This way, no necessary information is missed, and the rescue operation is carried out properly. 4. Streaming Rescue Footage Technically, the rescue team member is supposed to stay in a vehicle close by. They use HDMI and project the drone's visuals to another large screen for the cloud. This way, the rescue team can livestream the rescue mission, telecast it, or send it to a command center for observation. The command center and the rescue team can make decisions based on the live streams. Conclusion The advancement of aerial innovations, as exemplified by technologies like drones for search & rescue, is revolutionizing the emergency response field. These technologies improve the practicality and effectiveness of search and rescue missions and redefine the approach toward saving lives in critical situations. With the ability to offer real-time situational awareness, precision in search operations, rapid deployment, cost-effectiveness, and improved safety for rescue teams, aerial innovations are setting new standards in the rescue domain. As these technologies evolve and integrate with search and rescue operations, the future promises even more successful missions, ensuring that the response is swift, strategic, and safe when disaster strikes. Read More: How Pests Control Maintains The Aesthetic Appeal Of Your Home The Impact Of Automation On Payroll And Compliance 6 Law Fields With High Demand In 2024

Data Security In The Cloud: Strategies For A Safe Migration

With the rising prevalence of cloud computing, businesses are increasingly looking to migrate their operations, applications, and data to the cloud. While cloud migration offers numerous advantages like scalability, flexibility, and reduced IT costs, it also introduces new challenges, especially when it comes to data security. Given the increasing frequency and sophistication of cyberattacks, ensuring data security during a cloud migration is paramount. In this post, we'll explore essential strategies for ensuring a secure migration to the cloud. By following these strategies, businesses can mitigate risks, maintain compliance, and guarantee the integrity of their data. The Advantage Of Cloud Storage Technology Cloud storage technology has its own benefits, and due to this, the stakeholders are looking to get the best out of the technology and shifting from the present ecosystem to that of the cloud system. So, one needs to understand how cloud technology works. So, let's understand it here. Accessibility And Redundancy Accessibility of data is indeed one of the areas in which stakeholders work. Hence, to get the best data accessibility, one has to integrate rather than connect the local storage to that of the high-capacity network devices. The following infrastructure requires maintenance and service without any halt. Now, you can get the benefit only if you have a cloud system network in place. Data Redundancy is one of the issues that creates big trouble. But if you win over it, you eliminate storage problems. If redundancy affects your storage system, then the redundant data will eat up space. Security Of Data Like the redundancy of data, the security of the data has been one of the major concerns for the providers of cloud storage. Afterall, you are not going to ask someone for protection. Malicious elements steal amounts to millions of dollars. However, with cloud storage, data theft can be prevented. This is because data is stored in a distributed ledger across a wide network of computers in cloud storage technology. It diminishes the chances of hackers of malicious elements stealing data from the system. Essential Strategies To Ensure Safe Migration To The Cloud Cloud technology, indeed, has its own benefits. They are indeed great from the point of view of data security, which is a major threat today. However, we discuss some ways you can successfully move on to the cloud framework. 1. Conduct A Comprehensive Data Assessment Before initiating any migration, it's crucial to understand what data you have, where it resides, and how sensitive it is. This involves categorizing data based on its importance and sensitivity. Some data might be public and non-sensitive, while other datasets might contain personal or proprietary information. Consulting with a company such as DoiT International regarding your cloud migration strategies is likely a very smart move. Doing so can help mitigate risks associated with vulnerabilities and security and help ensure a proper migration takes place. 2. Choose The Right Cloud Service Provider Not all cloud service providers (CSPs) are created equal. Before selecting a CSP, conduct a thorough evaluation of its security measures, compliance certifications, and track record. Reputable providers should have established protocols for data encryption, regular security audits, and robust access controls. 3. Encrypt Data At Rest And In Transit Data encryption is fundamental when moving to the cloud. Make sure that your data gets the encryption, both while it’s stored (at rest) and as it’s being transferred (in transit). Most CSPs offer encryption services, but it’s always a good idea to be familiar with the encryption methods under practice. It ensures that they align with industry best practices. 4. Implement Strong Access Controls Ensure that access to your data in the cloud gets the restriction from personnel under authorization only. This involves setting up user authentication processes, managing user roles, and regularly reviewing and updating access permissions. Multi-factor authentication (MFA) is an added layer of security that should be employed to safeguard access further. 5. Regularly Backup Your Data While cloud platforms are robust and redundant, it’s always wise to have a backup strategy in place. Regular backups ensure that, in the event of any data loss or breach, you can restore the data quickly. This not only protects your business operations but also builds trust among stakeholders. 6. Monitor And Audit Regularly Continuous monitoring and regular audits of your cloud environment can identify suspicious activities or potential vulnerabilities. Automated monitoring tools can provide real-time alerts for any unusual activity, and periodic audits can ensure compliance with security standards and protocols. 7. Educate Your Team Your employees play a critical role in data security. Ensure they are educated about the best practices for cloud security, the risks associated with data breaches, and the protocols to follow in the event of a security incident. A well-informed team is your first line of defense against potential threats. 8. Ensure Compliance With Regulations Different industries have varying regulations concerning data security. Whether it’s GDPR for European entities, HIPAA for healthcare in the US, or any other regulation, ensure that your cloud migration and subsequent operations remain compliant. This will safeguard your data and protect your business from potential legal repercussions. 9. Establish A Disaster Recovery Plan While every effort should be made to prevent security incidents, having a disaster recovery plan in place is equally crucial. This plan should outline the steps to be taken in the event of a breach or data loss, ensuring rapid response and minimizing potential damage. 10. Stay Updated The world of cybersecurity is ever-evolving, with new threats emerging regularly. Stay updated with the latest trends, threats, and best practices. Joining industry groups, attending webinars, or even setting up Google alerts for cloud security news can help you stay informed and prepared. Conclusion Migrating to the cloud offers a plethora of advantages for businesses in the modern era. However, ensuring data security during this migration is crucial. By implementing the strategies mentioned above, businesses can confidently move to the cloud, ensuring the safety and integrity of their data. 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6 Software Technologies That Will Dominate 2021