Published on: 06 December 2018
Last Updated on: 19 July 2019
Whether you call it a disaster plan or a crisis plan, every company and organization needs to have detailed plans in place on how to respond to a worst-case scenario. This should be a team effort, not the product of one individual. Here are some tips for handling the nightmare situations you hope never occur.
Create a Team:
This is the very first step. Whether creating a team is to develop a plan from its inception or to manage a crisis when it occurs, it should involve multiple people with a firm grasp of their individual responsibilities.
Brainstorm What-Ifs:
Effective crisis management means having a plan in place before the crisis actually occurs. For example, Pittsburgh is ranked as one of the worst cities in the country for car accidents. Developing a “what-if” plan there might involve including the name of a Pittsburgh car accident lawyer.
Write it Down:
Every detail should be spelled out. While there might be more extensive information for crisis team managers, every employee should be familiar with the plan, including having a copy of what they need to do…or not to do. Along with writing it down is remembering to update it as employee information and technology change.
Manage Communication:
There are internal and external components to consider. Communication lines to inform employees of what to do and where to go need to be clearly established. However, companies and organizations also have to know how they will manage the story that goes out to the public. For example, many school systems establish protocols that allow only a district public information officer or a building administrator to communicate to the media. Effective communication sometimes also means controlling what and when information is released.
Be Honest and Open:
In an age when everyone has a phone to record events and information can quickly go viral via the internet and social media, it’s important to be as candid as possible in handling any sort of crisis that has the potential to become a public relations nightmare. First and foremost, keep your own employees informed. Be proactive with social media by frequently updating whatever services you use.
Assess and Train:
Your plan needs constant re-evaluation to be effective. Once a crisis is past, the team should assess what happened and any changes that need to be made as a result. In the wake of a crisis and as new employees come on board, it’s important to conduct training and drills to everyone remains up to date on how to respond.
Having an effective crisis management plan in place can mean the difference between your company recovering from a reputation-damaging event such as an oil spill or a criminal investigation and sustaining a blow that affects your bottom line for years to come.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Singapore is a business-oriented country with a lot to offer to both local and foreign entrepreneurs. Young entrepreneurs and experienced investors who are looking for an avenue to expand their businesses can start a venture here. The main reasons that make businesses thrive here include a stable political environment, friendly taxation policy, supportive investors, and availability of a ready market among others.
If you are a foreigner who is looking for an opportunity to obtain a business visa that is valid in Singapore, there are many avenues to get one. Here, we will advise you on how to go about it in the best way. One important thing to note is that each has its requirements, and you must fulfill them to successfully get a visa.
Apply for an EntrePass
Any foreign entrepreneur with an interest in starting a business in Singapore should apply for this visa category. The main qualifications include a viable business idea (even without capital) and proven business skills. The Singapore government nurtures young entrepreneurs who are likely to contribute a lot to the progress of the country.
Therefore, they can introduce such entrepreneurs to various investor programs and government funding and grants. If you have the right qualifications, applying for an entrepass will be straightforward and easy especially if you have an immigration agent to walk you through the process. In this case, you can check the Visa Express website for more information on how to go about this.
Applying for an Employment Pass
Also known as an EP, this is a visa that allows foreigners to come and work in Singapore in different positions depending on their skills. The visa is renewable after two years. According to studies, many foreigners who have been employed in the Lion City find it easy to switch lanes and start a business of their choice.
The good thing is that applying for another visa during the renewal of a previous one is easy. But it still requires the help of an agent to ensure that you meet all the qualifications before you start.
Obtaining a Permanent Residency Visa
If you want to get a PR in Singapore, you must invest in the country either directly or indirectly. However, holders of an EntrePass or EP who have stayed in the island state for long enough might qualify for PR. The good thing about a PR is that you can start any business that suits you and move in and out of the country without any restrictions. Actually, you get to enjoy numerous benefits just like the citizens.
When you invest directly in the country, you are given the PR visa instantly. This could be a big business with significant capital. Alternatively, you can inject your money into any business in the country and earn indirectly.
Final Word
As you can see, there are many ways of getting a Singaporean business visa and becoming a big success within no time. No wonder, many foreigners are choosing this destination to either start a new business or expand one through a branch company.
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Automation has been a source of concern for centuries. Starting from the 16th-century mechanization of stockings production to the 19th-century industrial revolution that led to the UK’s textile riots.
From the late 20th-century automation of car manufacturing to the 21st century, worries that Artificial Intelligence will eventually take up our jobs.
Job security is an issue that brings forth conflict among manual laborers, resulting from the automation of repetitive manual tasks.
Automation has replaced many jobs over the years but has also given rise to other specializations in industries. Major manufacturers have employed robots to level with consumer demands. This is because they are efficient and fast in task completion. All the while playing a massive role in keeping these businesses highly competitive.
To provide a clear understanding of the impact automation has had in industries, let’s dive deeper into the jobs’ technicalities.
Automation By Job Type
Robots execute blue-collar jobs faster and more efficiently than the human workforce, an effect that has highly optimized the production process.
However, jobs requiring intuition and creativity, such as product design, and artistry require empathy, making them reserved for the human workforce.
The human workforce also retains jobs that appreciate soft skills, such as effective communication, collaboration, leadership, and a problem-solving mindset.
That being an overview of the automation effect, let’s dive deeper into factory-related jobs and how automation has affected them.
Creative Jobs
These jobs require a human eye and mind and combine procedural tasking with intuition in their execution.
While proper product design does require a certain level of technical know-how, it also asks for a deeper understanding of why people like the look and feel of these products.
In manufacturing industries, designing products may require a focus on the technical application of the product and cater to these matters. An API valve manufacturer, for example, may decide to automate the production of the product.
However, to tailor for customers that care for factory aesthetics, they require a human understanding of the design process. Automation can play a role in tasks such as drawing, 3D printing, and data analysis. These artistic job descriptions probably have a higher sense of security than others.
Technical Jobs
Following product design is the manufacturing process involving technical activities such as assembling parts to come up with a wholesome product.
A car manufacturing factory may implement robotic arms, each responsible for joining parts of a vehicle together, working with more efficiency and speed than a human.
After putting together the product, there is a proper packaging requirement in preparation for shipping. A robot performs packaging tasks as they are repetitive and technical.
The packaging process does not engage in human creativity; thus, automation is probably the better option for such work. However, in other industries such as food processing, products’ packaging may require customization. A process requiring making phone calls, listening to ideas, and making constant changes to the product’s packaging.
We employ automation for the job’s technical and repetitive parts; however, to understand human needs, a human being is needed.
Transportation of the products to the expected locations is the final process in manufacturing. We can automate the package addressing systems in preparation for transport.
Soon, however, there is a possibility that autonomous vehicles will replace transport drivers. Currently, smaller package delivery companies employ drones in some parts of the world.
Leadership And Collaborative Jobs
Top managerial job descriptions have the least possibility of automation because they require effective coordination, communication, and decision-making.
These professionals employ a combination of technical know-how, emotional intelligence, and in some, risk-taking– we cannot reach a balance through automation.
Automation cannot replace these individuals, partially because they might resist losing their jobs since they decide which tasks to automate and which not to automate.
The Solution To The Conflict
The fear that automation will eventually take up all jobs exists. To keep the conversation healthy, positive, and practical, we need to educate the masses on what automation means. Including the types of jobs it can take over.
The first step towards education is learning, learning fear, and learning communication strategies. Understanding communication techniques will ensure that proper education occurs.
The second step is the actual training of professionals. This involves educating employees in preparation for the jobs they are to transition to during automation.
However, it is essential to note that automating the training process might result in a larger conflict. Partially because we know that resolutions cannot be sufficient when executed by who causes the conflict.
The third step is to ensure regular training occurs by providing relevant and up-to-date information and training materials.
At first, individuals will be reluctant to change job descriptions, which we can resolve through the previously discussed process.
Factory Jobs That Cannot Be Replaced
Although automation has taken over many factory jobs, some still require human beings' special skills. Here are a few such jobs that machines can’t completely do for now.
Quality Check Inspector
Robots can be programmed to do certain things, but when it comes to catching a small defect or making sure that the product is of the quality you’re looking for, people are much better at it.
A quality control inspector uses their experience, intuition and good old fashion “look closely” to make sure that every single product is perfect. A machine can see if there is clearly something wrong with a product but won’t catch everything.
If you had automated inspections in place, and you were shipping out luxury products; and something goes wrong. This is where human intervention becomes important.
Let’s say there was hardly a speck of dust on your pet hair remover (obviously checked by a robot). Then, suddenly, there was one review on Amazon where someone said they found one pet hair caught in it.
You’d lose all your sales because everyone would assume that now your inspection isn’t working as well as humanly possible or you just don’t care about quality anymore. This is where you should always hire a human inspector.
Maintenance Technicians
Robots can’t fix themselves, at least not yet!
Factory machinery requires regular maintenance to function at peak performance. Maintenance technicians are skilled professionals who ensure that machines run smoothly. When something breaks down, these technicians troubleshoot the problem, perform repairs, and get everything up and running again.
Automation can monitor equipment. If you want to know what is wrong with it, often, you need to use human creativity and problem-solving skills, which require knowledge that only a human has. Until robots can physically fix something, if they determine a problem, humans will always be required.
Health and Safety Officers
It is the most important job to ensure that employees are safe in factories. A person could develop an allergy or get their hand crushed by a machine.
The fact that machines of such high risk can be worked on by robots does not mean human judgment about the needs of other humans will disappear.
Custom Design And Prototyping
Repetitive tasks can be automated, but human creativity is necessary for custom design and prototyping.
Factories producing one-off products or prototypes on a small scale will require workers who can conceptualize and modify designs manually. This is to produce the desired result each time.
As automation advances it becomes apparent that there are some jobs for which relying on human creativity, problem solving, or emotional intelligence is necessary. Therefore, as machines replace the mundane, humans will remain an integral part of factory life.
Should You Be Worried?
Automation and job security have been and will always conflict. However, a balance is struck each time it has happened. We currently live in a world with fear of automation from watching various films, such as The Terminator, the Transformers, and others.
Some still expect to see a world like that in the movies.
The reality is that we use robots to perform repetitive tasks that we have complained about for ages. Do not be fearful; instead, educate yourselves on automation. Do this with a keen eye on the jobs that seem impossible to automate. All the best.
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Which product was originally marketed as an esteemed brain tonic & intellectual beverage?
Coca Cola
Pepsi
Sprite
Thums Up
Correct Answer: Coco Cola
The success and failures of an organization depend on its marketing strategies. The strong marketing plans are, the rapidly you will observe growth. It is basically a summative master plan drafted by specialists in an organization to reach a maximum number of prospective leads.
The final goal is thus to convert those leads into potential customers in the long run. Therefore, brand message and taglines are two of the most crucial components of marketing. Without a quirky marketing tagline, it is possible to capture a market after a particular stage.
There are some unique brand taglines that the world would remember forever. One such tagline is “Esteemed Brain Tonic & Intellectual Beverage.” But do you know which company or brand marketed their products with this tagline? So, today, in this article, we will answer Which product was originally marketed as an esteemed brain tonic & intellectual beverage?
Which product was originally marketed as an esteemed brain tonic & intellectual beverage?
You must have searched this question multiple times on the Internet but failed to receive a confirmed and suitable answer, right? Well, you now are at the right place because, in this segment, we will answer which product was originally marketed as an "esteemed brain tonic & intellectual beverage"?
So the famous brand that initially marketed its products with the slogan "esteemed brain tonic & intellectual beverage" is Coca-Cola. Yes, you heard it right, it is your favorite drink only! It has changed its slogans several times since its inception. However, this was the original one when it arrived in the market for the first time.
Some Hidden Facts
Here are some trivia about Coca Cola which we bet nobody knows. However, through extensive and in-depth research about the brand, we have become able to extract this information. So brace yourself to get some fantastic surprises.
During its first hit in the market of the United States, the company advertised it as an "Esteemed Brain Tonic and Intellectual Beverage." In addition, it was also marketed as a ”brain nerve tonic” as well as an “Intellectual beverage.”
In the beginning, it also promised to “cure headaches, relieve exhaustion, and deliver you with exhilarating and invigorating joy.” Moreover, it was beneficial for women and said that “ladies, and all those whose sedentary employment causes nervous prostration.”
You will be surprised to know some sources state that it was accessible only in the pharmacy shop during its initial days. But later, with time, it has made its way to the restaurants, food outlets, frozen food shopsç, etc., as a soda-based carbonated soft drink.
Brief Description Of Coca-Cola
Just the name of the brand and some facts are not sufficient enough to answer this question - Which product was originally marketed as an "esteemed brain tonic & intellectual beverage"?. So we have elucidated the history and present marketing tactics that the company adheres to at present.
Coca-Cola is actually a carbonated soft drink found by The Coca-Cola Company. As we have seen in the previous section, initially, it was a patent medicine and a temperance drink. Then, at the end of the 19th century, John Smith Pemberton founded this company while contemporary business tycoon Asa Griggs Candler bought it.
It is said that the marketing principles of Candler led Coca-Cola towards what it is today. This soft-drink giant uses two critical ingredients among many to prepare the drink: Kola nuts and coca leaves. Nevertheless, the formula of Coca-Cola is intellectual property, and therefore, it is a trade secret.
Coca-Cola introduced a plethora of variants all over the world. There are fruit flavors apart from the caffeinated version which is pretty popular. Some of the other quirky versions are Coca-Cola Zero Sugar and Diet Coke, Coca-Cola Vanilla, Coca-Cola Raspberry, etc.
The marketing tricks which Coca-Cola adopted to take these products nearer to the customers are incredible. It is their marketing tactics that have made them stand steadily amidst a severely competitive market even after series of criticisms.
Marketing Strategies Of Coca Cola
There is much more in this article rather than simply answering Which product was originally marketed as an esteemed brain tonic & intellectual beverage? By now, you must have understood that when it comes to marketing and branding, Coca-Cola ranks higher in position than many of its competitors. One of its prominent examples is its first marketing message - “esteemed brain tonic & intellectual beverage.
Let us now take a detailed look at their marketing strategies today:
Product Strategy: In terms of products, the brand is highly versatile as it has released a range of innovative drinks in the market: Sprite, Fanta, Diet Coke, Minute Maid, Fuze Tea, Powerade, Coca-Cola, Simply Orange, etc.
The Bottle: The design of Coca-Cola’s bottle is one of the defective marketing strategies. The bottle design is itself a part of the logo and is an outcome of a contest arranged in 1915.
Pricing Strategy: Its pricing strategy is one reason why they are a rival of many other leading brands. For 73 years from 1886-1959, they kept a fixed price and that is 5 cents. Later the price upgraded with the economic changes but still, it is a really affordable purchase in the market still now.
The Final Words
As you have arrived at the final stage of the article, you have not got a clear idea about, Which product was originally marketed as an esteemed brain tonic & intellectual beverage? There is no limitation on to what extent a brand can frame its marketing strategies. But whatever they design, those must be effective enough to catch the attention of a considerable customer base.
If you have any other ideas on this topic, feel free to leave a comment. Also, forward this message to anybody who wants to enhance their knowledge through this little fact about Coca-Cola. Finally, if any question pops up in your mind, do not forget to let us know by posting it in the box below.
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