5 Signs That Your Business Might Need Custom Software

06 December 2018

Investing in custom software might help you solve a complex business problem, boost your productivity and stay at the top of your niche if you’re a small- to a medium-sized business owner. When assessing your software needs, making the right choice is crucial. Therefore, how do business owners know if it’s time to go for custom software? Here are five signs that show it’s time to partner with a software development firm.

1. You feel technology is leaving you behind:

If you are running a business that offers much value to your customers but it seems like other companies are ahead of you, then this is a sign that it’s time to invest in software development tools. This means your old software are not meeting your expectations and needs anymore.

When you invest in new software, your business has the potential to benefit from functionalities that your old software is not offering, enable you to increase your market share and boost your sales.

2. Your whole business is running on Spreadsheets:

Your company uses Excel to ensure the smooth running of your business when you first startup. However, as your business grow and expand, you’ll find that you’re wasting more time managing those spreadsheets rather than developing new products that add value to your company. When this happens, it’s time to migrate to customized software.

All your company operations could be automated into custom software that does all the work for you with minimal manual labor. Custom software will reduce the time you spent on data entry, and focus on results so you could use your time planning and act on operations.

3. Your present software poses many problems:

Your business has been using a piece of software that offers much value to your customers, and it takes care of the tasks you require, but recently, you noticed it slow, freezes up, and it’s been known to lose some of your most crucial data permanently. Besides, your workers hate using the software because it stuck in operations or it frequently sends back errors.

It’s a sign your business needs custom software that it is reliable and user-friendly. You can either hire a professional developer to create a custom solution, which is perfectly tailored to your business or invest in new software development tools, which will offer only solutions.

4. You spend more time on a task:

If you have a given task that you find yourself dedicating many hours because you can’t work out how to do, then, it’s time to scale your software support and save your precious time by ‘hiring’ a software specialist. Excellent software development companies should help you find workable solutions to impossible manual tasks, and get your time back.

They can configure your software to let you add more functions at each stage of your business growth as well as add different functionalities or expanding to different user groups incrementally over time.

5. You’re finding it challenging to satisfy your customers:

Having a low customer satisfaction can hinder your efforts of staying on top of the competition. Communication issues like disorganization, low efficiency, and workflow breakdowns are all signs it may be time to get in touch with a software development company. It would help if you considered how custom software could help make your business more valuable and improve the customer’s experience as strive to improve customer satisfaction.

Custom software can get the entire company back on track, help you improve communication, eliminate human error, and speed up service times. Whatever your business needs may be, custom software development is a tailored solution created to promote your bottom line.

In Summary:

It’s time to think about using a custom software solution that allows you to run a better business if you find business reflecting on some of the named signs. Custom software developed from a reputable company like Skywell software development services is all your business.

When you have custom software, you will start realizing that you’re saving time and money as well as improving your employee and customer satisfaction in the long term. Everyone is using custom software to boost their overall business efficiency, and companies who refuse to use might be risking his or her business.

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Establishing Your Online Tone of Voice

It’s an important aspect of brand recognition but it’s surprising how often it gets neglected. We all respond to the tone of voice as it comes across in other people’s written and spoken content, yet most of us are not consciously aware of how we use it ourselves. How can we do better? How can you use this aspect of communication to make sure that your customers perceive your business in the way you want them to? What’s right for you? The first thing you will need to decide is what kind of voice fits your business best. To do this, you’ll need to think about the nature of the products or services you offer. If you’re selling legal services, for instance, you’ll want to sound educated and authoritative, so your language should be quite formal. However, you should ensure it isn’t too complex for the average person to follow. If you’re a plumber, you might prefer to sound friendly and approachable, using less formal language to make people feel at ease with letting you into their homes. Who are you speaking to? When establishing your tone of voice, you’ll also need to consider your target customer demographics. The rapid pace of language change today means that older and younger people use a lot of different words and sentence constructions and can genuinely struggle to understand each other. In most circumstances, you’ll be more respected if you use similar language to the people you’re trying to reach. A professional service like iguestblog can adapt with ease to these variations and observing how it’s done will help you to get it right when writing for yourself. Forging the right connections One of the great things about developing a distinctive tone of voice online is that it will help you to speak as a person, not just an anonymous agent of a blank-faced institution. You can even have a team voice, whereby you let your customers know that more than one of you is involved in activities like blogging or posting on social media, but you are recognized as sharing key character traits (even if, in reality, you’re very different). This helps to get across the idea that there’s a shared vision behind the business and it will help to build customer loyalty. Consistency Once you’ve established a voice for your business, it’s important to make sure that it remains consistent. If you’re making company videos, work on establishing a tone similar to the one in your written work and present any speakers in a way that complements that. The same should apply when you talk to the media and, if possible, when you answer the phone. Making people feel that they already know you, or at least know where they stand with you, builds trust and makes for much smoother customer relations. Getting your tone of voice right requires diligence and careful observation, but once you’ve established it, you’ll find that you can slip in and out of it as required, as if it were a uniform. Like a uniform, it will give your business a distinctive character that your customers will respect. Read Also: How to Ensure You Have the Perfect English to Enhance Your Blog What Type Of Inflatables Should You Opt For At Your Business Event

6 Shameless Examples of Product Placement in Movies We’d Like to Forget

Imagine you're on the edge of your seat in the middle of an action-packed, spellbinding movie. After a few climactic scenes, the main character makes a frantic phone call. He then cracks open a can of soda. Nothing about this scene seems out of the ordinary. The character is simply quenching his thirst after a big police chase or a kung fu brawl. That is until some familiar brand of soda appears on the can in a big, bold, unapologetic font. Talk about a plot twist. But product placement in movies is nothing new. Old school marketing techniques show how far companies will go to advertise. They'll even go as far to pay directors and producers to feature them in films. There have been great instances of advertising that worked well in films. But there have been plenty of others that were so shameless and unnatural, we wish we could forget them. Here are 6 of the silliest, most cringe-worthy moments of advertising in movies. 1. Starbucks (You've Got Mail): 'You've Got Mail' may be the first film to portray online romance. Given that it takes place in 1998, AOL was practically its own character in the film. Without it, Tom Hanks and Meg Ryan's characters would have never "met" and fallen in love. But AOL wasn't the only company to get prime ad space in 'You've Got Mail.' At the beginning of the film, Tom Hanks quips about the obscurity of Starbucks. His character's snarky commentary doesn't serve much to the plot. But it does help to give the audience somewhat of an introduction to his character. All while appealing to pretentious coffee drinkers like his character in the process. 2. Designer Brands (Sex and the City): Curious which movies with the most product placement made our list? It shouldn't come as a surprise that the 'Sex and the City' film featured dozens of fashion labels. After all, fashion was a constant theme throughout the hit TV series. The series has long appealed to women in the 20-30 age bracket. So, when it went to the big screen, tons of the biggest fashion labels came calling. You better believe Louis Vuitton and Chanel made a handful of cameos throughout the film. But some other products made the cut, too. Nike, U-Haul, Apple, and Marie Claire are just a few of many brand name drops in 'SATC'. Producers and creator Darren Starr were clearly not ashamed. 3. Reese's Pieces (E.T the Extra-Terrestrial): Not all instances of product placement in movies are bad. Certain films have done it so subtly we hardly pick up on the smell of advertising. Steven Spielberg's 'E.T the Extra-Terrestrial' is undeniably one of those movies. Who could forget when Elliot entices E.T by scattering Reese's Pieces around the woods and back to his house? Hershey's certainly cashed in when E.T became a box office hit. But this was back in 1982. So, can product placement still hold merit today as an advertising technique? The technique may actually be more effective than ever before. You can discover more about the different ways this technique continues to work. 4. Popeyes Chicken (Little Nicky): Whereas E.T is a good example of subtle product placement, Adam Sandler's 'Little Nicky' is not. It's one of several Happy Madison comedies that wasn't well-received by critics. But it gained a cult following for its ridiculousness and quotability nonetheless. In one scene, Adam Sandler, who plays the kindhearted son of Satan, learns how to eat with the help of a talking dog. What does he learn to eat with? Popeyes fried chicken. And the large takeout box of it sits in the center of the shot. Even a big K-mart bag makes a small cameo, as well. The scene concludes with Nicky proclaiming how awesome Popeyes chicken is. Not subtle in the least, but the scene is something fans continue to quote to this day. 5. "I Will Not Bow to Any Sponsor" (Wayne's World): Is it any less shameful when a movie calls itself out on its attempts to advertise? Few films are able to make fun of themselves about their blatant attempts to advertise. But the first 'Wayne's World' film provided a plot where it was possible to do so. Wayne and Garth sell their public access show to a big-time TV producer. In the build-up to the climax, the producer confronts Wayne and Garth about their contract. They agreed to air an interview with the show's new sponsor, but Wayne insists otherwise. What follows is a satirical scene of obvious advertisements all surrounding Wayne's opposition. While opening up a box of Pizza Hut, Wayne proclaims, "I will not bow to any sponsor." Wayne goes on to explain that he doesn't believe in "selling out" while holding a bag of Doritos and drinking a Pepsi. Garth also gives his two cents on the idea of selling out while clad in Reebok gear from head to toe. 6. Heineken (James Bond Franchise): The character James Bond has always had an affinity for dry martinis. This trait has inspired fans of the franchise to become martini drinkers for decades. But over the years, James Bond has dabbled in other commercial alcoholic drinks. In 1997, the famous film franchise partnered up with the Dutch beer company, Heineken. Heineken has advertised the James Bond films since 1997's 'Tomorrow Never Knows.' The ads have always been over the top, contributing to the promotional side of the Bond franchise. But Bond himself never drank the Dutch beer until 2012's 'Skyfall.' In one scene, while James Bond is in bed cuddled up with his latest love interest, he drinks a Heineken. For any fan who has ever wished to be like James Bond, this scene is definitely inspirational. At least that's the kind of association Heineken had intended to portray. The Power of Product Placement in Movies: If you've ever watched a movie and noticed an advertisement, you may have reacted one of a couple of ways. You may have hardly noticed or didn't care all too much. You could've felt preyed upon as a consumer or felt the ad ruined the experience. Or, you may have thought to yourself, "Wow. That was actually a great instance of advertising." Product placement in movies allows companies to reach a worldwide audience. Depending on how big the film is, these audiences can reach into the millions. When characters we love use certain products, we're more inclined to buy them. But there are other lots of other innovative and clever ways to advertise in movies - and beyond. If you're in need of some inspiration, check out more advertising news and ideas. Read Also: Online Marketing: Selling Your Product And Services Important Things To Consider When Packaging Your Product

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7 Ways To Improve Your Company Culture

As a business or company owner, you know a positive company culture is essential for your employee's motivation, productivity, and well-being. A good workplace culture can enhance morale, heighten job satisfaction, and inspire creativity. However, creating and maintaining a healthy and positive company culture can be challenging. In this blog post, we have gathered seven tips that will help you improve your company culture. So, dive in to learn all the details. Reasons Why Company Culture Is Important The success of a company organization depends on the internal discipline within the organization. They set disciplinary guidelines on different matters within the organization. It can help you attain the growth that you need. In this section, we understand some of the reasons to understand why the company culture is crucial for your organization. Increasing Employee Employment As we mentioned, the company culture is a set of rules that binds all the members. An organizational culture is driven by clear expectations. It, in a way, motivates and inspires the employees to be more engaged in their duties and responsibilities. It motivates the concerned people to deliver for the organization. Decreased Turnover People who think that they do not have value are less likely to leave the organization. This is why the company must set the winning organizational culture to support the vision. Respecting the senior members within the organization, without question, is one of them. Their efforts and integration are crucial to chalk out the success of the company. Elevated Productivity Many business organizations fail due to a lack of productivity. According to the values of the company culture, the company must work consistently to increase the productivity of the organization. Organizational culture has an extremely strong impact on the organization. It binds the people working and motivates them to perform. At the same time, the organization must try its best to support its employees with the resources to increase its productivity. Strengthening Identify Of The Brand The company‘s organizational culture represents the public image and reputation. If a company lacks an organizational culture, it cannot stand strong in keeping its public image. Internal discipline in the organization is a must to strengthen the core values. Improved Recruitment The success of an organization depends on getting talented people on board. One-third of the respondents in a survey opined that they would leave an organization if it did not have a good company culture. Not only this, the best candidates look to be associated with an organization with an extremely strong company culture. This is why the management of the different organizations works persistently to strengthen the company culture. Ways To Improve The Company Culture As discussed above, the company culture is one of the most important tools to eliminate the weakness and sail towards the pathway of development. This section discusses some of the top seven practices to improve your company culture. 1 - Encourage Collaboration Between Departments Team collaboration is an effective strategy for creating a healthy and positive company culture. Encouraging employees to work with colleagues from different departments can promote cross-functional learning and better knowledge sharing. It also shows that the company considers every employee as an essential asset. Online team building activities are interactive, fun, and easy to do. For instance, you can organize a virtual magic show, escape room, virtual trivia, or a company-wide game. There are many options to choose from that can help encourage collaboration between departments. 2 - Introduce A Rewards System To Recognize Employee Achievements When employees feel a sense of acknowledgment, esteem, and appreciation for their efforts, it propels them to excel even further. The implementation of a reward system can serve as a potent tool to elevate the spirit of the workforce and inspire them towards superior performance. These rewards could be monetary incentives, certificates, or non-monetary incentives like extra time off, free snacks, etc. 3 - Offer Flexible Working Hours To Allow For Better Work-Life Balance Offering a flexible schedule can improve your company's overall culture. Research shows that flexible working hours lead to higher job satisfaction and productivity. Employees can manage to work around their obligations and feel trusted and valued. In response, they feel more dedicated to their work and contribute more effectively to the organization. 4 - Establish A Mission Statement & Communicate It A mission statement is a declaration of your company's purpose and values. Establishing a mission statement can align employees with your company's vision and help develop a unique workplace culture. It can also unify your team and create a sense of belonging. Regularly sharing your company's mission statement aids employees in grasping the significance of their role in upholding the organization's vision and principles. 5 - Create An Open and Inviting Atmosphere Creating an open and inviting atmosphere can increase employee engagement and job satisfaction. This atmosphere can be achieved by providing a comfortable and ergonomic workspace, natural light, and good ventilation. A pleasant physical space can improve motivation and overall health. 6 - Establish Health & Wellness Initiatives Prioritizing your employees' physical and mental well-being can improve your company's culture. Some initiatives could include providing healthy snacks, installing standing desks, organizing office sports teams, or offering stress-management courses. Encouraging employees to prioritize their health can lead to better well-being overall. 7 - Provide Plenty Of Opportunities For Professional Development Lastly, professional development opportunities can enhance employee skills, knowledge, and motivation. It also shows that the company is invested in its employees' growth and development. These opportunities include professional skills training, leadership development courses, mentorship programs, or co-learning sessions. Unlock the Potential of Your Team: Discover the Benefits of a Thriving Company Culture Improving your company culture requires a holistic approach. By implementing these tips, you can create a more positive, vibrant, and engaging culture that promotes employee motivation, productivity, and well-being. Encouraging collaboration, recognizing achievements, establishing a mission statement, creating an open atmosphere, prioritizing well-being, and offering professional development opportunities can all help to build a healthy and positive company culture. Remember that culture is not created overnight; cultivating a healthy and inclusive workplace environment takes time and effort. Investing in your company culture means investing in your employees, ultimately leading to long-term business success. Read Also Strategies For Preventing Workplace Injuries Proactively What Are the Ways to Prepare a New Employee? How to Create an Effective Company Training Program

5 Signs That Your Business Might Need Custom Software

1. You feel technology is leaving you behind:

2. Your whole business is running on Spreadsheets:

3. Your present software poses many problems:

4. You spend more time on a task:

5. You’re finding it challenging to satisfy your customers:

In Summary:

7 reasons to be an entrepreneur in the best area: IT

6 Tips for Effective Crisis Management

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Establishing Your Online Tone of Voice

6 Shameless Examples of Product Placement in Movies We’d Like to Forget

7 Ways To Improve Your Company Culture

5 Signs That Your Business Might Need Custom Software

1. You feel technology is leaving you behind:

2. Your whole business is running on Spreadsheets:

3. Your present software poses many problems:

4. You spend more time on a task:

5. You’re finding it challenging to satisfy your customers:

In Summary:

Share this Article

7 reasons to be an entrepreneur in the best area: IT

6 Tips for Effective Crisis Management

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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