7 Reasons Why Your Business Needs A Mobile App

21 June 2018

Are you a businessman? Then, you need to convert your website into an app NOW!

If you are thinking you already have a responsive website, then think again. In this smartphone-driven world, having a responsive website is not enough. You need to go where your users are. With the increasing number of mobile users, it is a necessity to have a mobile app for your business.

If you are still not convinced why you need a mobile app, read these reasons given below. They will surely change your mind.

1. Increased Number Of Mobile Users

It is seen that the number of mobile users has elevated drastically over the past few years. As it takes more time to load a website on the desktop, people prefer the mobile phone over desktops. They like to have access to everything on their mobile phones.

If you are not good at technology and want to create websites or apps you can look for easiest web page builder platforms online.

2. Increased And Accessible Audience

With a mobile app, you are going closer to your customers as it offers a personalized user experience. You will be more accessible to your customers as you will be only one click away from them.

Also, you can provide better services based on their interests, location, and more. This, in turn, will increase your company’s productivity and prove your loyalty to them.

3. Easy To Read And Share The Content

Having your mobile app, the user can effortlessly visit it anytime without having to access a desktop or remembering your address. They can easily read your content without the logging into the system every time as your icon will be at their fingertips.

Apps also make sharing of the content effortless as users are already logged in to their accounts. This brings more traffic and users to your website.

4. Increased Audience Engagement

Push notifications are the best part of mobile apps. You can easily reach your users and let them know about your updated features and content. You can also send custom messages that will keep your brand fresh in the user’s mind, which in turn increases traffic to your app.

You can also present your customers with great offers and discounts based on their likes and dislikes to increase their engagement. It is not difficult to convert your website into an app. You can easily find a free website builder for mobile apps on the internet.

5. An App Increases SEO

Google has started to link your website to the application. So, an app will be a must-have in the future time if you want to be in good eyes of Google. It will not only increase traffic but also rank you on Google.

6. Elevate Your Brand

With increasing technology, people are looking forward to new technologies every day. If you keep up with the latest trend, you are more likely to increase your business. People spend more time on their phones, so this increases your brand name if they can reach to you through their phones.

7. You Can Have More Control Over The Customer Experience

With mobiles apps, you can design a unique and influential user experience according to their device and needs. It also allows you to have a faster interface for great speed.

Mobile apps let you have all the basic information about your users such as their experience, likes, dislikes. So you can consider these and give them the best service.

These are the reasons why you should convert your website to a mobile app. Now, you know all the benefits of having an application. So, what are you waiting for? Find a free website builder for mobile apps now!

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How To Market Your App Successfully Mobile App Marketing Agency

The mobile app is becoming quite popular and are being used to sell products and services. Hence, it is not surprising to note that as of January 2017 there are around 2.7 million apps I App store and around 2.5 million apps in the Google Play Store. These numbers are simply staggering, and they are going up quite satisfactorily with each passing day. However, many thousands of apps fall by the wayside because of wrong marketing and improper selling of the same. It would be wrong to expect that users will flock to your app even if the services are offered free. If you sit down and expect miracles to happen, it is not going to happen. This is because of fierce competition. Hence you must find out ways and means by which you can identify the services of a good app marketing agency for marketing and popularizing your app. Additionally, here are a few more important points to be kept in mind when it comes to marketing to your app. How To Market Your App Successfully Mobile App Marketing Agency: Website Presence : Unless you have an online presence for your app, you will find it difficult to reach a big mass. People would like to find out ways and means by which they are aware that you have an app that offers them value for money. Towards this objective has a good website is a starting point, and it should have a link to your app. The website should prominently talk about the services being offered by the app, and it should not just be a link in some indiscreet corner. Hence, this is one of the most important points to be kept in mind when marketing an app successfully. A good mobile app advertising agency would be able to do the job properly. Presence In Social Media : The next important thing is to ensure that your app is actively promoted on social media. Today social media plays an important role in all our lives, and you must be able to take advantage of the same. You could have an organic approach and have a Facebook page, Instagram or Twitter profiles. You could use it to follow people who you think are the target audience. However, you must not spam people by being excessively promotional. You should try and connect with your audience in a meaningful and decent way. The promotion should happen in such a way that you can engage the audience in a conversation with you rather than being pushy and spamming in your approach. Here again, the role of agencies could play a big role because they know how to go about it professionally and effectively. Paid social media promotion is also effective. This could include scientific and intelligent CPC programs. This could increase your CTR or click-through rates by almost 40%. Public Relations : Media and public relations could also play a big role. You could have a press release and host a local party where the local media is invited. You also could give interviews to local newspapers. These are expensive but could be done on a small scale using the services of professional mobile app promotion agencies. App Store Optimization or ASO : Just as SEO you should also appoint agencies for ASO which is known as app store optimization. It is effective because it helps to identify your app in a market that is fierce and oversaturated. Your app name must be unique, and you must learn to include relevant keywords but should not make it keyword stuffed. The app should have a good description which talks about the objective and values it offers to customers. You should know how to promote your app using such ASO techniques graphically. Word Of Mouth Advertising : Finally, the good old word of mouth advertising also works. You could try and incentivize people who promote your app, talk about it and ensure that it is being downloaded and used by people. You could appoint local franchisees for marketing the app and ensure that they are paid handsome commission for installation and downloading as the case may be. Hence, there are many ways by which agencies can play a role in marketing your app in a good way. Read Also : 7 Of The Best Entertainment Apps On Android 7 Reasons Why Your Business Needs A Mobile App 7 Essential Apps For Your Mac In 2018

How to Use Your Mobile App to Improve Your Trading

The markets are always moving. The 5 trillion a day currency markets are trading hands 6-days a week, 24-hours a day. Make use of a mobile app that can make things easier for you. Traders who want to keep abreast of price action need to pay attention to market changes, especially when the markets are volatile. The best way to keep on top of market movements is to use a mobile application. These applications have several tools that can help you make your trading decisions including educational tools and technical analysis. Test Drive a Mobile Application: Some of the best mobile application feels like you are using a desktop. The app performs in a way that allows you to quickly navigate the platform without having to stop and think about how to execute a trade or perform analysis. Before you start to rely on your broker’s mobile app, you should test drive the application using a demonstration account. A demo account allows you to trade capital that is no real. So, if you make a mistake it will not cost you any of your funds. Evaluate the Educational Aspects of a Mobile Application: One of the great benefits of a mobile application is the educational material evaluate on the app. This generally includes videos and access to articles that you can read while you are on the go. If you are waiting for an appointment or have a few minutes to spare, you can pull up the videos on your broker's mobile app and take a deep dive into different types of analysis that are offered on their mobile application. Using Technical Analysis: Some of the more sophisticated mobile applications provide technical analysis tools on their mobile application. This could include adding moving averages, adding momentum indicators or even oscillators. Some mobile application even provides you with the capability to draw trend lines. Its recommended that you spend some time testing your mobile app and performing some of the analysis that is offered with the mobile application. Not only can you develop new trading strategies with your mobile app, but you can also follow the markets and perform risk management using the technical analysis tools available on your mobile application. For example, you might have a stop loss level below the 50-day moving average, but without your mobile app, you would not be able to see if the price tumbled through the average or bounced. By using your mobile app, you can evaluate the trend in the market using technical analysis tools. Execute Trades: One of the issues that a forex trader can face is having the ability to execute a trade while you are on the go. This is where a mobile app can be a great tool. Not only can you perform the analysis you can execute trades wherever you have access to cellular communications. The markets are always moving. The 5 trillion a day currency markets are trading hands 6-days a week, 24-hours a day. Traders who want to keep abreast of price action need to pay attention to market changes, especially when the markets are volatile. The best way to keep on top of market movements is to use a mobile application. These applications have several tools that can help you make your trading decisions including educational tools and technical analysis. Read Also: Trading Contracts For Differences How To Open A Forex Account And Start Trading Forex Stock Forex Trading Wisdom: Talk Yourself Out Of Bad Trades Investing And Trading 101: Investment Ideas For Newbies Top 9 Forex Trading Tips For Beginners That Save You Money Securing Mobile App Development With Blockchain Technology

Pros and Cons of Using Fintech App Development

Let's discuss what developments in the field of fintech will be trending in 2021 and how to use them for business. The features are widely used in fintech app development company. Expanding the functionality of applications: Financial technology services have come a long way in the last couple of years. They are created with the intention of providing customers with customized financial solutions according to their needs and requirements. Just look at the various types of payment options that are available to consumers now. From debit and credit cards to mobile and net banking, digital wallets, cash on arrival, and even payments with cryptocurrencies. Brands are looking to help consumers choose financial payment services that they are most comfortable in using. This is where fintech needs to play a major role. Business automation: Doing business requires regular complex operations and paperwork. Their automation will be another significant fintech trend in 2021. Online banking will give customers the ability to receive electronic checks and invoices. Although these are increasingly being created online. Banking apps will become a place for bookkeeping and even getting legal services. This frees you from the hassle and allows you to focus on more important things than filling out and sorting hundreds of pages of documents. Blockchain technology: In recent years, a lot of buzzes has been created around Blockchain technologies. What started as an offshoot of Bitcoin has now become an independent entity that is allowing businesses to maintain complicated digital payment records, verifying transactions, and keeping a digital record of anything and everything that can be important. Blockchain is fast, secure and one of the most efficient ways to record transactions in an authentic and honest fashion. This helps in building financial credibility and ensures that digital records, especially financial ones are not distorted. The leading companies in the world are experimenting with this technology. In the near future, the applications of Blockchain are sure to benefit a wide variety of sectors. RegTech (regulatory technologies): Government authorities and financial markets set their requirements for banking structures. There are so many of these rules that companies do not keep up with them - and spend huge sums on lawyers (at best) or on fines (at worst). Open banking: Another key area of fintech is open banking. This allows customers to safely and securely engage with financial services from the comfort of their homes. Just to give you a small example, let me ask you a question. Do you remember the last time you physically visited your bank? Chances are if you are someone like me, that period would be a long time ago. We are now using our laptops, smartphones, and tablets to do literally all the banking activities. From transferring funds to making credit card payments to even applying for loans and financial investment services. This is the era of open banking and it is intricately tied to the need of making financial services more user-friendly and convenient. Financial ecosystems: The concept of an ecosystem is gaining momentum. Large companies allow users to read news, order taxis, and listen to music without leaving their apps. In the financial arena, developers will also compete for the love of their customers. The most popular areas of ecosystem development are products for business. These are accounting services, payment management, business start-up. These are housing) and government services. There are products that correspond to the main trends. For example, we have developed the application. There the residents of the city can draw the attention of the authorities. They are attracted to the state of infrastructure, roadways, transport hubs, lighting, cleaning, and other important aspects of city life. Read Also: How a Virtual Assistant Is Beneficial to Businesses How You Can Manage Your Business with Scheduling Software? The Business Advantages of Mobile CRM Apps Why an Automated Sales CRM Platform is What Your Business Needs

7 Reasons Why Your Business Needs A Mobile App

1. Increased Number Of Mobile Users

2. Increased And Accessible Audience

3. Easy To Read And Share The Content

4. Increased Audience Engagement

5. An App Increases SEO

6. Elevate Your Brand

7. You Can Have More Control Over The Customer Experience

7 Essential Apps for Your Mac in 2020

7 of the Best Entertainment Apps on Android

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

How To Market Your App Successfully Mobile App Marketing Agency

How to Use Your Mobile App to Improve Your Trading

Pros and Cons of Using Fintech App Development

7 Reasons Why Your Business Needs A Mobile App

1. Increased Number Of Mobile Users

2. Increased And Accessible Audience

3. Easy To Read And Share The Content

4. Increased Audience Engagement

5. An App Increases SEO

6. Elevate Your Brand

7. You Can Have More Control Over The Customer Experience

Share this Article

7 Essential Apps for Your Mac in 2020

7 of the Best Entertainment Apps on Android

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related