5 Actionable Mobile Marketing Tips That Drive Sales

Published on: 08 June 2021 Last Updated on: 21 December 2024

Driving sales is the most important task for any marketing department, no matter how large or small your business. Here are five ways to leverage mobile marketing to increase sales immediately:

Build Websites With Mobile in Mind

Traditionally, websites are built to perform well on desktop and laptop computers, and then later they are optimized for mobile. In today’s business environment, however, it should be the other way around. Take a look at these statistics about mobile search traffic:

70% of searches made on smartphones or tablets result in immediate action.

73% of consumers believe mobile websites load too slowly.

68% of traffic is lost if a website isn’t configured well enough for a mobile device.

Clearly, mobile searches are valuable, and your competition is losing out on these opportunities. Take the time to capture them, or you’ll lose out on sales, too.

Create a Mobile Loyalty Program

One of the best uses for a mobile application is to provide a loyalty program for your audience. Here are the benefits you can expect your brand to immediately enjoy:

They’re less expensive than most inbound tactics that focus on finding new business rather than improving loyalty.

Companies that run loyalty programs usually enjoy more growth than other companies.

Your company’s reputation is improved by simply launching a loyalty program.

You’ll have access to a larger portion of your customer’s overall spend.

Not only that, but your customers benefit too. On average, 90 percent of all users with mobile devices believe that enrolling in a brand’s loyalty program benefits them. It’s a win-win situation.

Start Distributing Coupons via Mobile Instead of Print

One of the best tools you have in your arsenal to drive sales is coupons. Sending them out gives customers an instant incentive to make a purchase immediately, but if you want your customers to use them, you need to make it convenient for them to do so.

That’s why mobile devices are the perfect way to distribute your coupons — convenience. Instead of having to print or clip the coupons and bring them when they shop, they’ll have instant access. This is the biggest reason that mobile coupons have a redemption rate that’s 10 times higher than print or clip coupons.

Use Text Messages to Nurture Your Leads

Text messages are extremely effective at getting read, with an incredible 98 percent open rate. Compare that to email, which hovers slightly above 20 percent. With that kind of power, not taking advantage of text message marketing is a huge mistake.

One of the best ways to use text messages is to nurture existing leads. Text messaging is an extremely personal communication method, so sending out generalized blasts isn’t a good idea; instead, you want to send relevant, timely information to a targeted audience. Because you know that your message is going to be read, delivering the right message at the right time drives incredible results.

Make Everything as Easy as Possible

Mobile marketing is a great way to reach an enormous, engaged audience, but you need to understand how that audience is interacting with you. Mobile devices are easier to use than ever before, but they still can’t rival the functionality of traditional computers. If you want to drive mobile subscriptions and more business, you need to simplify everything.

Don’t require too much information when somebody is creating an account for your mobile app. Let them do it with just a username and password. Once they’ve created an account, offer incentives, such as coupons or bonus loyalty points, for additional information. Use shortcodes to make text message subscriptions as simple as sending a single word. The fewer barriers to entry mobile users have, the more people you’ll attract and keep.

Have you used mobile marketing to drive sales? Share your own tips and tricks below!

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Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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5 Proven tactics to acquire more quality leads

Leads are the foundation for sales. While we all wish that everyone we come across as brands would convert right on the spot, that's not how it works. People need to "think about it", some need to actually see the benefits of what it is you're offering, and others just haven't been convinced yet. People are in different stages of your conversion funnel, and how they are convinced to ultimately purchase can vary a lot. To convert these individuals, you first need to gather leads, and then impact them time and time over, until they finally buy from you. Everyone is talking about the importance of collecting leads and then working to get people farther and farther down the conversion funnel, but very few people actually talk about how it is done, and what goes into doing it effectively. Additionally, there's a huge misconception about collecting leads that people make. Many people focus on acquiring as many leads as possible, and in doing so, they put zero thought into who those people actually are, which, means neglecting quality for quantity. Then, when they've gathered thousands and thousands of leads, they celebrate and cheer, without realizing that the leads they gathered were completely irrelevant and that the reason for acquiring leads in the first place is not done for the sake of having lots of leads, but to ultimately get people to buy. In this post, you'll learn how to build an email list from the people who come to your website, not by increasing the people who come to your site, but by optimizing the lead-generation process to increase your conversion rate of your visitors. And most importantly, you'll learn how you can improve the quality of the leads you get, and ensure that the ones you do get are laser-targeted to your brand and niche, and thus likely to convert into customers. 1. Create appealing subscription forms : When working to collect leads, you almost always have some sort of subscription form. Through this form, you collect information about your prospect such as email address, name, profession, etc. You've probably come across subscription forms that only ask for your email address and you've probably experienced the type of subscription-forms that ask for your name, profession, habits, and so on, where you're wondering when the number of fields is going to end. We'll go more into detail about the reasons to why some brands choose to do this further on, but now, we're going to focus on improving the format of the subscription form to give it a better visual appeal. When you're working to collect leads, you need to ensure that the subscription form is inviting and encourages people to sign-up. If the form just looks overwhelming and cluttery, you risk making your visitors confused, and ultimately losing them forever. As an example, here's Send pulse subscription form: As you can see, it is clear, concise, and asks for the most important information without coming off as intrusive or overwhelming. An important part of this is eliminating unnecessary elements of the subscription form which can risk confusing visitors. A challenge that many marketers face when they are going to set up their lead-generation form to acquire leads is that they have absolutely no expertise in coding or designing, and most importantly, they have no idea how they're going to create a subscription form to maximize conversions. The good news is that no longer, you need to have coding experience or be very good at designing in order to create a subscription form that performs well. The reason for this is that tools like Send pulse have done all of that for you. The absolute best part is that Send pulse gives you the option you to choose from their many pre-designed forms and then optimize it according to your brand and style. This means that you don't have to spend countless hours trying to figure out the format for a successful subscription form. Because with Sendpulse's subscription forms, you already have access to tried and true formats right at your fingertips that have proven to drive the best results. 2. Ask for relevant information : Here comes the answer to the cliffhanger that presented earlier about including lots of fields where you ask for information about your prospects (and why it can actually be a good thing). You might think that the fewer fields you have that your prospects need to fill in, the better, because obviously, the more people will be willing to invest their time, but that's actually not always the case. The fact is that while having a few fields can increase the number of registrations, it can also mean that many of the registrations you get are of higher quality. This is very relevant considering the fact that 61% of B2B marketers struggle to generate high-quality leads. And remember, ultimately, it's not about how many leads you can collect, it's about how many quality leads you can generate. Because ultimately, these are the only individuals who will do what you want them to do in the future, which is, become paying customers. Now, obviously, there's a fine balance between simply including too many fields that bring no value and having a high amount of fields that filter away irrelevant people, and to find the ideal length, you simply need to experiment and learn through trial and error, but the best part is that the SendPulse subscription forms allow you to add as many or as few fields as you'd like. Even better, it also allows you to add or remove whichever fields you'd like, whenever you'd like. This allows you to have full control over your lead-generation subscription forms, and at the same time be able to change and optimize them with ease within a matter of seconds. Since you are after quality leads, not quantity, don't be afraid of asking for a lot of information about the people signing up. The more relevant questions you ask, the more certain you can be that the leads you generate are very hot. 3. Include images : Humans are visual creatures, and so I cannot emphasize just how important including visual content in your subscription form is. When it comes to creating appealing subscription forms, visuals play a huge part, and they also play a huge part in people's first impression of it, and if they decide to complete it or not. Just creating a subscription-form with text can be very overwhelming for your visitors, and this means that you risk losing people in the process. If you do, however, include images in your subscription form, you can grasp your audience's attention, and convince them to sign up. Again, if you are designing your lead-gen forms manually, including images, changing formats, and optimizing them can be a full-time job due to its complexity, but using the Send pulse subscription forms allows you to effortlessly upload and store images in any format on their server. The best part? It can be done free of charge! 4.Create responsive subscription forms : Believe it or not, but people are still using unresponsive lead-gen forms. Some just don't know how to optimize them for all devices, others just don't believe or know that it is necessary. But with the increased usage of mobile devices, making your forms responsive is crucial for increasing the number of leads you generate, because if your form isn't responsive, you can be sure that almost 100% of the people who experience an unresponsive form will leave without signing up due to a terrible experience (or because they're just not able to sign up). Manually creating forms that are responsive can be difficult, to say the least, but when using Sendpulse's subscription forms, you don't have to pay a single thought on that, because all forms are responsive. 5. Use subscription formats that are relevant to your needs : The format of your subscription forms and where they are presented have a huge impact on its performance. Sendpulse offers four different types of forms that you can use for your sign-ups, all of which support different needs. Based on how your visitors use and navigate your website, different forms can work differently well. The best part is that using this subscription forms service, you don't have to guess or ponder what might work the best. Simply put each and every one of these subscription formats into practice, and see for yourself which format works best for you. Read Also : 7 Proven Marketing Tactics To Increase Your ROI In 2018 Social Media Marketing Role In Technology Role Of Messaging Apps In Enhancing A Company’s Market Prospects

Creating A Successful Call To Action In Your Business Emails: Here Are 5 Tips To Consider

Email marketing is an amazing digital marketing strategy to drive more sales and retain customers for a longer time. And every SEO reseller uses it in their strategy. It’s among the most ROI-driven marketing practices that bring significant results when performed right. However, as we are moving towards a highly digitized era where customers’ inboxes are generally flooded with promotions, standing out becomes difficult. To entice your prospects to open your email and click on the CTA to take any action, you need to rethink how you have been performing it. Hence, you need to pay closer attention to details and improve it as your customers want to see them. In this article, we will have a look at the top five tips for creating a successful call to action in your email to drive maximum revenue. If you are just starting out, these tips will help you take the lead and grow your business. Importance of Creating a Successful Call to Action in Your Business Emails Email is still one of the most effective tools when it comes to business communication. It does not matter whether you are communicating with your colleagues or customers. Ensuring the right implementation of emails is crucial. Despite the rise of a plethora of messaging apps and other communication platforms, most businesses prefer emails. Moreover, when it comes to email, you need only fewer resources for optimum results. The following are some of the reasons why creating a successful call to action in your business emails is important: Email is effective because it has universal access. Moreover, they are also interoperable across a variety of platforms. Thereby, you can ensure seamless communication between stakeholders. Email is one of the fastest and most efficient ways of sending messages. Whether you want to send an email internally or externally, you will get real-time results. Moreover, with the help of emails, you can respond to customer inquiries better and faster. Hence, with this instant access to information, email has become a valuable tool for businesses. When you compare emails to other communication methods and platforms, you will find that the former is more cost-effective. Furthermore, you also do not need excessive business resources to succeed with effective communication. Email comes with high-profile security options. These include transport-layer security (TLS) and others. Hence, when you send confidential information, it remains safe and secure. Tips for Creating a Successful Call to Action in Your Business Emails The following are some of the major tips you need for creating a successful call to action in your business emails: 1. Keep It Real: To generate trust and improve the overall click-through rate, you need to keep everything real. Also, you must ensure there are not any gimmicks or excessive terms and conditions. Be very clear about what you are offering and what benefits the readers will get if they click on the button. For example, you can highlight text like there are no hidden charges, you pay what you see, and more like them. These types of text not only help you improve the call to action but also help you gain trust faster among your customers. This thing applies to every section of the email — be it the subject line, body text, or the main CTA. Also, you must ensure there is no misleading clickbait that will increase the bounce rate or unsubscribe rate. 2. Short And active: Ask your copywriter to draft every email in an active voice with very short and crisp sentences. It makes no sense to write long lines or paragraphs, and it is the main reason behind it. Many people check their emails on the go from their smartphones, and if the email is lengthy, they might skip it and save it to read later. However, as an average user receives a lot of emails a day, the probability of opening the email is very low. That’s why you should keep the email text as simple and short as possible. However, make sure it’s conveying the entire message that you want to present to the readers. You can keep the email body text within 100 – 150 words as it’s easier to read and incite users to take the desired action. 3. FOMO Works Creating a sense of urgency using the fear of missing out technique works if you implement it correctly. No one wants to miss out on great deals, especially when they need that product or service. You need to make your audience feel they will miss out on something really great if they don’t take action right now. You can specify in bold text that it’s a time-sensitive offer only, or you can run a counter on the landing page. This technique will bring a higher CTR and will make your call to action more prompt and active participation. You will find a lot of free FOMO templates to make your copy more exciting and click-worthy. 4. Use The Right Colors: This trick sounds ordinary, but it brings extraordinary returns and improves your business email's overall call to action. Pick the colors that reflect your brand, and don’t change the color theme frequently. Your readers should register a common theme so that when they open your email, it will remind them of your brand. Apart from colors, don’t overdo animations as they might load slower on some devices due to any reason. Keep the color scheme simple, attractive, and clutter-free. You can use email marketing tools and pick any premade campaigns if you are not into designing them. 5. Creativity: Smart creativity is the key when it comes to a successful call to action in your business emails. Be creative because you need to stand apart from the rest and attract your busy readers’ attraction in a limited time span. You need to understand that people’s attention span is very limited, and you need to make every aspect click-worthy without getting spammy. Instead of using a free stock image, ask your graphics team to create bespoke images that can match your custom offer and improve the CTA. Create A Successful Call To Action Now Hence, you can see that creating a successful call to action in your business emails is not very difficult. Follow these simple steps to create a successful call to action and drive more sales to your business. Email marketing is not hard, and it can drive substantial results for your business strategies. However, if you are not into emails, it’s the right time to get started and drive additional traffic and revenue to your business. Keep experimenting with different formats to check which works best for you. Read Also: Online Marketing: Selling Your Product And Services How to Integrate Email Marketing With SEO 3 Easy Ways to Grow Your Email List Best Way To Earn Passive Income In 2020: Email Marketing

5 Traditional Marketing Techniques That Still Work

It is the age of digital marketing but that doesn’t mean businesses should abandon traditional methods of promoting their products or services. While many people seem permanently attached to their smartphones, some people choose not to be constantly connected. Since these people may still be interested in what you have to offer, you will need to reach them through traditional marketing techniques. Digital and traditional strategies can work well together. Let’s discuss some of the old-school techniques which continue to bring in business. 5 Traditional Marketing Techniques That Still Work: 1. Neon Signs: Signage is still an excellent form of promotion and neon signs are still impactful. They are vibrant and highly visible even from a distance, yet inexpensive. This is especially helpful for small or new businesses that need lots of exposure but don’t have a huge marketing budget. Neon signs can be made in almost any shape and size so they can be used for logos, words, or anything else you may have in mind. These signs are easy to set up and they last a long time. They are great for bars, gaming lounges, tattoo parlors, and other fun, edgy businesses. 2. Billboards: Billboards are another convenient way to get your message across using visuals. The 2017 Nielsen Poster Advertising Study provides evidence that customers still respond to this traditional marketing technique. They are perfect for communicating evergreen content to large numbers of potential customers over an extended period of time. People driving along the highway or other busy streets can’t help but notice a large compelling image or carefully crafted word. Since many people take the same route every day, they will see your message frequently. If you have a product with mass appeal, billboards should be used in conjunction with your digital marketing efforts. 3. Direct Mail: Email marketing is a key part of many digital marketing strategies but you shouldn’t neglect traditional direct mail. In fact, it’s making a comeback, so you may want to prepare hard copies of your catalogs. Emails often end up in the spam folder or get ignored or deleted because people get so many of them. Direct mail is on the decline so recipients are more likely to open an envelope that comes to their home. It also seems more personal than email and is more likely to get a response. Direct Mailing Services may also bring a greater return on investment. If you're interested in direct mailing, you should take a look at this EDDM guide. 5. Flyers and Brochures: If you have a brick-and-mortar business like a store or a restaurant, don’t underestimate the power of handing out flyers and brochures. Brochures help you to share lots of information about your products or services in a tangible form. Flyers, on the other hand, are an excellent way to notify people about sales or offer special discounts. These handouts also allow representatives of your business to interact with potential customers and answer their questions. 6. Telemarketing: Don’t dismiss the idea of cold-calling in the 21st century. Research suggests calls have conversion rates of between 30 to 50%, making them one of the most effective marketing solutions. Calls were found to last almost 16 times longer than a website interaction so this traditional marketing technique should not be dismissed. Telemarketing is especially helpful in the B2B sector where you can properly segment your markets. It’s also great if you’re looking to upsell current customers or clients. Random calls will not have high conversion rates so you need to do your research and have a strategy before you pick up the phone. It’s easy to think that you should focus solely on digital marketing. However, some of the best promotion strategies involve both modern and traditional marketing efforts. Neon signs, billboards, direct mail, flyers and brochures, and telemarketing can all work well depending on your locale and target market. Read Also: Signs Your Traditional Marketing Campaign Is Working Digital Marketing: Utilize Facebook To Support Your Hospitality Business Why Every Business Needs Digital Marketing

5 Actionable Mobile Marketing Tips That Drive Sales

Build Websites With Mobile in Mind

Create a Mobile Loyalty Program

Start Distributing Coupons via Mobile Instead of Print

Use Text Messages to Nurture Your Leads

Make Everything as Easy as Possible

Digital Marketing Classes: What You Need To Know

4 points to consider when creating a Great Content Marketing Strategy

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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5 Proven tactics to acquire more quality leads

Creating A Successful Call To Action In Your Business Emails: Here Are 5 Tips To Consider

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5 Actionable Mobile Marketing Tips That Drive Sales

Build Websites With Mobile in Mind

Create a Mobile Loyalty Program

Start Distributing Coupons via Mobile Instead of Print

Use Text Messages to Nurture Your Leads

Make Everything as Easy as Possible

Share this Article

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

Recent

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