6 reasons your content is not ranking well on Google

02 November 2019

Having a comprehensive strategy based on the content is pivotal when it comes to content marketing. The Montreal Digital Agency is one of the top agencies where the amazing articles, infographics, and the case studies are done in a much more effective way. The content is something that drives the tone as you set it to gain the attention of the audiences. When it comes to the ranking of the content on Google, there are various strategies that are to be maintained for a better result. If the ranking is poor then apparently your content will not exist in the list overall. If you are an interested content marketing person, you must be wondering about how to fix the trouble of what happens or why the ranking drops?

Well, to make your idea sharper and keener we will suggest some points for better content marketing. There are certain strategies you need to keep in mind while you are pushing your content on Google.

Understand you’re potential to write better optimized content

One major reason for the content not getting a proper rank is that you are competing with or against some sort of saturated verticals. The importance of the keyword research for the content strategy must be focused based on the underserved niches or some sort of keywords which has high volume or title ranking. The ideal way of creating content is by focusing on the Bitcoin which is going to face more competition based on a scale other than the topics.

You are targeting only high ranking keywords

The content may not get good engagement if you are only targeting highly competitive keywords. As per the recent conditions of Google, they are going to review all the thousands of content and will keep the unique ones, alone on the pages. The keyword stuffed contents will be gone forever. What is important right now is to bring on table certain unique content which will have the necessary keyword as per the requirement to get it ranked.

You may not have done On-Site SEO

To market, the content using the right keyword must be present. Like for example, you are writing on ‘a restaurant’ and you have stuffed your content with ‘restaurant cleanings’ will never work. Also you require optimizing the content based on the high quality using various optimization ways.

You may not have used enough Backlinks

To market content is not at all easy. You need to do research and use the search engine ranking processes which are the best indicator for your website’s trustworthiness and authority. The essential good link profiles are majorly SEO optimized.

You haven’t yet Optimised you SERP snippet

SERP Snippet is title and meta-description which is highly displayed for each of the searches. You need to optimize your content for each search result. If 3% of the click is increased, believe the fact that is done through this process.

Your content lags behind to match the user requirement

If you are writing a blog or an article, using diverse small business tools with a hope that the content will rank well. If your content is not found do not think that it is irrelevant or bad. No! It is because the user is looking for something else. You need to optimize your content and do strong research before you are writing anything on any topic. If you start with the idea of offering a complete guide to the user, then your content will surely get some views if optimized well.

By periodic revisit to your website, the search results for the important keywords do increase the demand for the content. It is better to always revamp and add new things or update your content with new concepts and ideas. Never over-optimize your content or use unlikely links for gaining more audiences. There were plenty of reasons why a website or content doesn’t work. It is likely to audit every Google Adwords planner to find high traffic and low competing keywords for a proper rank on the first or second page based on your target keywords. Make your content useful with necessary inclusions for a better result!

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Top Ways Video Marketing Will Help Your Business Grow

Unless you have been living under a rock or a remote island, you will know that video marketing is an important part of every modern business. So you shouldn’t be shocked by the fact that video marketing has become a rage in the market. It is expected that online users will cross the 2 billion mark in the next few months. You will be surprised to know that youtube hosts 1 billion unique visitors every month. This means the popularity of video marketing is not hidden from anyone in the world. With several social networks having launched the video ads, the responses have compelled other business owners to join the bandwagon. It is expected that more than 75% of internet traffic will be filled with videos in the next year. As a modern business owner, if you haven't adhered to the idea of relying on video marketing, you’re not modern and certainly not going in the right direction. Here, we will guide you through a few ways; video marketing can expand your business audience: 1. Present Your Product Make a concise video to let your audience know about the product or service you have to offer. Just like there is a difference between reading a science chapter and attending it in the class, the audience develops a better understanding of the product when they have somebody tells them about it. Make sure to educate them about the benefits of your product or service. If you make a good quality video with information about the audience’s interest, you will quickly witness an increase in the number of visitors. We suggest you use a teleprompter which will make your video more professional. Furthermore, as they continue to flock to your website, the majority of them might convert into customers quickly. 2. Offer Instructions In today’s time, customers love to sift through the video tutorial because it guides them about using the product in detail. For example, If you debut with “How to use this shampoo” or ‘How to unbox this phone,” customers will quickly get inclined towards viewing it. This way, you will not only win the customer’s trust but will also satisfy them quickly. Not to forget, customer loyalty is a very important factor in today’s time, so you must strive for it. 3. Explain Why You Stand Out Let's take a simple example to elaborate on this concept. If your company is about to launch a new shampoo, you should know that there are hundreds of shampoo options out there already. To impress the customers, you will have to tell them about how your offering is different from the other. Unless you don’t have something valuable to offer, customers will not put trust in your brand. Visit Soflostudio.com to get a professionally developed video for your video tutorial. Only a top-notch video shooting firm will sift you through the right way to promote your product. 4. Equipping the Video with Special Content is a Good Idea A modern customer is not only concerned about the core product but also expects the company to value them. So do you have anything else valuable for the new clients? Adding plenty of informational articles on the main website is not going to have a strong impact as much as a video message will. For instance, if you want the customers to know about what goes on behind the scenes in the manufacturing of your product, you can shoot a 3-minute video and give them short glimpses. 5. Explain Your Story Instead of filling the landing page of your website with an abundance of content, it is best to let the customers know about it through a video message. In fact, most people ignore the “About Us” section because it is too dull. Record a video with the chairman of the company, and don’t forget to include glimpses of the journeys of veteran employees in the company. Explaining the founding story of the company will have a strong impact on the minds of the customers. 6. Explain the Vision and Mission of the Company Every stakeholder of the business is interested in knowing about the short term and long term goals of the business. This is because stakeholders have to stay in touch with the company for a certain time. Only if they are in coherence with the goals of your firm will then they decide to stick to it. This is why explaining the vision and mission of the company through a short video can make a difference to the reputation of your company. 7. Video Marketing is the Need of the Hour In simple words, video marketing is not an option but the need of the hour. As soon as a new product or service is launched in the market, customers flock to youtube, and the social media pages of the business to find video messages. If you don’t rely on video marketing, your competitors will stand out to the customers. Secondly, you need to realize that video marketing is cheap and can save on the costs of traditional advertising. Read Also: 10 Reasons Why Audio Streaming and Video Marketing is So Important Movavi Video Suite Review: A Comprehensive Tool to Create Videos

Some Powerful Attributes that a Website Must Have in its Content

When it comes to evaluating the content placed on your website, what simply comes out is its ability to make or break your business. The content that expresses ideas and emotions lucidly, always attracts attention of the readers, but if the choice of words is not properly made, it can result in misleading your visitors. Copied and bad content is the worst enemy of any website. Given below are some of the most powerful tips that can enable you to get a website designed with a difference backed by compelling content. Go original and unique Image Source: marketingland.com Originality and uniqueness of the content matter more than anything else on your website. When a visitor comes to your website for the time, he or she goes through the content placed on the home page. A sensible visitor very easily can sense the gravity of your website by having a look at the quality of content. On the very outset, everyone gets to know what you exactly do and what the website is all about. Therefore, put all-out efforts in making the content impressive, readable and lucid. Read also: Improve Your Local SEO Via Content Marketing If possible, handle the content issue at your own Image Source: adobe Needless to say, nobody knows your business better than you. Most of the time when a new website goes into the pipeline for design and development, it is the part of the content that remains profusely neglected. Only a very few business owners seem to be getting particular about the quality of the content. Neither the web design and development service provider nor the business owners pay heed to the content area. A large number of business owners hand over the entire job of content to the same company, and it handles this most crucial aspect of the website in its own ways. Most web design and development companies have a team of writers who are underpaid and serve the purpose of SEO through their substandard writing. When they are asked to write website content, most of them find themselves unable to render quality writings. This is exactly where your role comes in. As a business owner, you must be highly particular about each and every line being written for your website. It would be better if you handle the content related job at your own or through someone from your team who knows each and every aspect of your business. If there is no option left other than asking for the web designing company to write the content for you, then you have to read those contents between the lines before they finally place it on your website. Some salient attributes that a website must have in its content Image Source: visually.com The content which is placed on a website is quite different from other formats of content used for SEO articles, blogs, press releases and guest posting. Make sure your web content reflects this difference. Each and every word must be chosen very carefully keeping in view the fulfillment of search engine optimization requirements. Always avoid using SEO keywords directly and abruptly in your web content as it would lead to a frustrating reading experience to your visitors. Always set the keywords after a comprehensive consultation with experienced SEO experts. After all, all major search engines determine the ranking of your website on the basis of the content placed over there. The sentences must be written in very simple, lucid and easy-to-understand language. Being bombastic and overly clever in your approach may lead your visitors to leave your webpage instantly. Write your content thinking that the visitors coming to your site are just babies who are learning their primary lessons in school. Even the font that you choose and the color that you select always affects the overall appearance of your website. Do very close monitoring of each and every aspect while design and development work of your site is in progress. Meta titles and meta-description also play an important role in developing the website which has the capacity to rank high on the search engine result pages. Read also: Improve Your Local SEO Via Content Marketing Avoid These 5 Mistakes Before Starting An SEO The end note Therefore, if you want to actualize your business dreams or any other ambition through website, then always treat content as a king. In case you are not satisfied with the content that your web solution partner is offering to you, just divert your attention and do it from your own end. You can hire an independent content writer having decades of experience within the industry. Just have a meeting with him or her and give a detailed brief. The content achieved this way will not only be impressive but also reflective of what you do. In case of independent hiring too, your approval will play a decisive

Tips on Doing Search Engine Marketing (SEM) for Businesses

Despite being one of the smallest countries in Southeast Asia, Singapore is recognized worldwide for having a highly advanced economy. The country is consistently dubbed as a global business hub, with several multinational companies setting up their headquarters there. One of the primary reasons, apart from its strong economy, would be its strategic location, which allows for a unique cultural mix consisting of Asian, European, and American influences. This advantage easily makes Singapore a top international business community. Over the years, competition has intensified in the country, making marketing more critical than ever. Working with an SEM agency in Singapore is now standard practice as several businesses are trying to gain an edge over their competitors. Creating strong Search Engine Marketing campaigns is vital to your company’s success, but doing this is much easier said than done. If you are new to SEM techniques, here are a few tips to help your small business stand out from the crowd. Here are Tips on Doing Search Engine Marketing to help your small business Choose the Right Keywords Search engines utilize keywords to match web pages with user searches, so choosing the right ones is crucial to ensure your site reaches your target audience. When using pay-per-click (PPC) advertising, optimizing your keywords will be vital to ranking high in results pages. You can utilize various tools to aid you in your keyword research, so you can look at the competition, search volume, and relevance. Doing this is a must to ensure that your investments are correctly used. Create Quality Content Content is king in any marketing strategy, and Search Engine Marketing is no exception. Having a visually appealing ad or website will be important to catch your audience’s attention, but ultimately, it will be your content that keeps them engaged and interested. Creating valuable and high-quality content is essential to show your expertise and credibility, so users can feel inclined to trust your brand. With this, you can generate more leads and boost your conversions. Know Your Competition When creating a Search Engine Marketing plan, it is important to consider your business, who your audience is, and what your objectives are. However, you must also look at the bigger picture and analyze your competition. When working with an SEM agency in Singapore, you may be able to gain more insight into this with professional tools and expertise. Conducting competitive analysis allows you to see what everyone else is doing, so you can see what methods work and think about how you can differentiate yourself from the crowd. Monitor Your Strategy One of the common misconceptions about Search Engine Marketing is that it is finished after you execute your campaign. Like SEO, however, Search Engine Marketing is an ongoing strategy and is not merely a one-time strategy that you leave alone. It is essential that you monitor your strategy consistently to see if it is generating your desired results. Much like how technology is constantly evolving, new SEM practices also get introduced over time. Thus, staying updated can ensure that you do not miss out on any potential or opportunities to boost your returns. In today’s competitive business environment, Search Engine Marketing campaigns can help you increase your customer base while maintaining substantial returns on your investment. You can use the above-mentioned tips to help you get started with SEM, so you can get your desired objectives and make the most out of your marketing efforts. Read Also: 8 Key SEO Strategies for E-Commerce Websites Required Content Marketing for Your E-Commerce Curious About Search Engine Optimization? Let’s Get to Its Roots Online Marketing: Selling Your Product And Services

6 reasons your content is not ranking well on Google

Understand you’re potential to write better optimized content

You are targeting only high ranking keywords

You may not have done On-Site SEO

You may not have used enough Backlinks

You haven’t yet Optimised you SERP snippet

Your content lags behind to match the user requirement

Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

Getting a Return on Investment From Using a Trade Show Booth

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Top Ways Video Marketing Will Help Your Business Grow

Some Powerful Attributes that a Website Must Have in its Content

Tips on Doing Search Engine Marketing (SEM) for Businesses

6 reasons your content is not ranking well on Google

Understand you’re potential to write better optimized content

You are targeting only high ranking keywords

You may not have done On-Site SEO

You may not have used enough Backlinks

You haven’t yet Optimised you SERP snippet

Your content lags behind to match the user requirement

Share this Article

Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

Getting a Return on Investment From Using a Trade Show Booth

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related