Commercial Construction After COVID-19: How Developers Can Adapt

Published on: 12 April 2021 Last Updated on: 27 December 2024

The COVID-19 pandemic has disrupted the construction industry heavily. With people focusing on social distancing measures and businesses going online to cater to their customers, the commercial sector took a hit.

The pandemic fuelled a boom in e-commerce has increased the demand for retail spaces, while many office spaces were left vacant. Fortunately, some companies have been taking up strategies that can benefit the commercial construction sector greatly. Speaking of adapting, the commercial real estate sector can focus on strategies like adaptive reuse.

Apart from this, developers can also focus on creating spaces that are safe from COVID-19. When both these strategies are combined, the developers can repurpose vacant spaces into structures that are higher in demand and also ensure the indoor spaces are safe from the novel virus.

Over the last few months, plenty of safety measures and precautions have been provided by organizations like ASHRAE and the CDC. The IWBI created the WELL Health Safety standard by providing scientifically proven measures for fighting against infectious diseases including COVID-19.

Creating Safer Indoor Spaces:

After a lot of research on the transmission of the coronavirus, extremely important evidence came into the picture that COVID-19 transmission can be airborne, especially in poorly ventilated indoor spaces. Therefore, creating safer than ever indoor spaces should be a top priority for developers.

ASHRAE released a detailed guide for building owners on measures for promoting a safe indoor environment. The recommendations can be summarized in 3 main areas:

Increasing outdoor air ventilation as much as possible, while minimizing indoor air recirculation.
Upgrading the air filters to MERV rating 13 or higher.
Installing Ultraviolet Germicidal Irradiation (UVGI) system for killing harmful airborne viruses and bacteria.

Depending on the building conditions, the applications of the above-mentioned measures may vary but the main principle of ventilation, filtering, and purification still holds.

Apart from new construction, they can also be implemented for existing buildings and in renovation projects as well for improving the indoor air quality. It is highly recommended to consult professionals that can identify the optimal measures for all building types.

The IWBI came up with a list of 22 effective measures against COVID-19, and building owners can obtain the WELL Health Safety Seal by implementing at least 15 measures that are subject to verification.

Mixed-Use Projects: A Viable Option

While many companies are struggling with low occupancy in commercial buildings, the demand for housing is on the rise. A mixed-use project can not only provide housing spaces but also offer spaces for commercial use as well at the same time.

Some of the interesting benefits observe are that in a mixed-use building, the occupied residential spaces will require services that can be easily accessible and provided from the commercial spaces in the same building. Also, business owners are drawn to such buildings as their potential customers are already there.

Professionals working from home are also attracted to mixed-use developments as it offers various services within walking distance.

Apart from this, mixed-use projects are highly beneficial for entrepreneurs planning to open a franchise, since they can have immediate access to a large number of potential customers.

Repurposing Vacant Buildings with Adaptive Reuse:

As mentioned earlier, some types of commercial buildings, like warehouses, are rising in demand, while some are seeing high vacancies. Adaptive reuse can be an excellent strategy for such building owners as the vacant buildings can be repurposed into structures like apartments, which are always in high demand.

Work from home, implemented as a social distancing measure to fight against the spread of COVID-19 transmission, is now becoming a permanent solution for many companies. This led to less use of office space, which resulted in vacant office spaces and buildings. Repurposing such buildings is a viable strategy for office building owners.

Conclusion:

The commercial real estate sector was highly disrupted in the pandemic as the demand for some buildings increased greatly, while the others are now facing imminent vacancy. For staying competitive, developers implement the strategies mentioned above.

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New To Real Estate? Here Is How You Can Improve Your Lead Generation

For starters, the term “the best” is a wide term. One could think of a quality that can sustain them as a solo agent. While others might think of lesser quality with a lot more quantity for a real estate team. You will have to define what you best real estate seller leads for your real estate lead generation. Social Media Real Estate Seller Leads Social media is a great platform to generate real estate leads. These real estate leads will typically end up costing you less money per lead than other sources. The reason is simple. These leads have a strong call to action in all sought of potential seller. They might be three years out. Or, looking to sell their home now and needing a real estate agent to help them now. In short, these ads are like billboards right in front of you with a strong call to action. Hence, it is important to have a good ability for the potential lead who was not even looking for information prior to seeing your ad. With just one click, they are on your home valuation landing page, giving you their contact information. Cold Calling FSBO, Expired Listings, And Cancelled Listings Real estate agents who specialize in cold calling are the toughest of the toughest real estate agents. The cost to dial these real estate leads is very inexpensive. However, the fight must be in the real estate agent to survive in this lead source. They are going up against other extremely skilled real estate agents. The one who has mastered the scripts and rebuttals to win in the cold-calling arena. Once you have mastered your expired listings scripts and rebuttals. For example, you need to book your appointment usually within one to two hours to be at their property fully ready to list it. If not, I assure you that other real estate agents will beat you out time after time. Google Real Estate Seller Leads When you are looking for seller leads online, Google offers one of the best ways to attract higher-quality leads. A seller leads that first says, “I have a problem, and I need a solution, so I am going to google it”, has just increased their quality score. Then once they visit your real estate seller landing page and provide you with their valid contact information, you just got a lead most likely looking to sell their home if not now, in the nearing future. Unlike social media, real estate sellers lead Google One had to think about it and seek it out. Farming Real Estate Seller Leads Why should you generate seller leads through farming is a great question. Your quality of lead will increase with constant branding of yourself or your team to your local community. Even though you are constantly in front of them, they are seeking you out as google seller leads do. The reason why this one will increase in their quality score is that your farming has increased their ability to trust you. Once the seller leads land on your landing page, they will be more likely to give you their valid contact information, unlike Google and social media. The quality score goes from Farming to google, to social media in this order from higher to lower. TV, Radio, And Billboard Real Estate Seller Lead When you generate seller leads from TV, Radio, and Billboards, you now are leveled up that much higher than even farming. Where farming is mainly local and can use a billboard too, TV and Radio can cover entire cities and counties. Potential home seller leads are seeing you constantly and building celebrity status over time. The issue in most real estate markets is that the average successful real estate agent cannot afford these advertising platforms. However, the ones who can crack into these sources commonly end up getting high-quality and quantity real estate leads. Commonly you find your top real estate teams doing their real estate lead generation this way. Past Clients And Sphere Real Estate Seller Leads If you are on a tighter budget but you still can afford to advertise and do a good amount of marketing to your past clients and sphere, this is a great source for a solo real estate agent. These without a question should be one of your highest quality real estate seller leads. The reason why they are such an amazing source of real estate seller leads is that they already know you, like you, and trust you from your existing and prior relationships with them. This is why it could be the number one real estate lead generation for solo agents. Even though this is a scalable real estate lead generation method, it is not the wisest one to scale for a real estate team. The last thing you want to do is spend all your money making another real estate all-star on your team with their past clients and sphere so they can just take your spending and walk away with all your strong efforts and financial investment into their database. SEO For Real Estate – How To Master It When it comes to generating real estate seller leads, SEO (Search Engine Optimization) can be a game-changer. But how do you really master it and make it work for you? What Is SEO For Real Estate? First things first, at its core, SEO is the practice of getting your real estate website to show up higher in search engine results pages (SERPS) like Google when someone types in “sell my house,” “real estate agent near me,” or “best time to sell a home” and more traffic/leads come to whoever shows up higher. Let’s face it, if someone is searching for something about selling a home, they probably need an agent! So, let’s start there; how do you actually get started? One of the very first things you should learn about when optimizing for search engines is keyword research. Essentially, you want to figure out what potential buyers are searching for online in your market. Tools like Google Keyword Planner or a service like Ubersuggest will allow you to see the most searched terms in relation to real estate. Once you have your list of keywords, use them naturally throughout your website on your blog, service pages, and image descriptions. Develop Amazing Content Now, just having the right keywords is not enough. Google rewards high-quality and relevant content. Start a blog and showcase your knowledge. Write articles on the local real estate market, how to stage a home for sale, or things sellers can do to add value to their home before selling. Just ensure everything you write is informative and easy to read. Google likes that, and potential clients will, too! Establish Yourself as an Expert Links are important for SEO, too. The more high-quality sites that link to your website, the more likely you will be seen as a trusted authority by search engines. Try to get backlinks from reputable real estate blogs, local news websites, or even other professionals in your field. Local SEO is Important, Too Local SEO is important for real estate agents. Most of your business comes from people in your geographic area, so optimizing for local searches is a no-brainer. Ensure your Google My Business profile is complete and up to date with your Name, Address, and Phone Number (NAP). Also, positive reviews will help increase your authority in local search results. Summarizing Up Your Real Estate Lead Generation Options While there are several different ways to get real estate leads, there will commonly only be one wise selection that meets your unique personality to generate seller leads. Plus, for some real estate agents, they will not be able to afford some of the platforms for real estate leads. This will leave them looking for different lead generation ideas for seller leads. The bottom line is to choose what lead generation you can afford and stick to it. Then build a system around it and make sure you are always inspecting what you expect, so that you can scale it as much as possible. Read Also: How to Use Videos to Get Real Estate Leads from Social Media with Little Effort Is Real Estate Investment Trusts A Good Career Path? REITs Pros And Cons

Videos for Real Estate Leads on Social Media with Minimal Effort

Being a real estate agent is already a tough job. With so many agents in the market, competition is fierce. Agents must do their best to win market share. However, in today’s market, traditional direct marketing strategies are less effective. Hard-earned cash is spent on Facebook and Google ads, yielding little return. The ROI of direct marketing strategies is increasingly unsatisfactory. This decline doesn’t appear to be a one-time issue. A meaningful trend seems to be emerging: the audience is overwhelmed with too many marketing messages. They’ve started ignoring repetitive, uninspiring ads. It’s frustrating, especially for new agents lacking the advantages of word-of-mouth and referrals. Yet, repeating old strategies won’t fix the problem. To turn this around, agents should think from the audience’s perspective. The Root of the Problem: Bad Content Real estate, like any business, is flooded with repetitive marketing messages. Most agents claim to be the best but offer the same content. A quick glance at social media and Google ads reveals most ads focus on agents themselves. Few consider what clients truly need. In 1996, Bill Gates said, "Content is king." He saw the internet’s potential early on, predicting content would be its foundation. Today, content indeed reigns. Audiences are tired of ads offering nothing new. Content is the key to standing out. But creating content isn’t enough creating great content is what matters. What is great content? Simply put, it’s what your audience is searching for. It addresses their needs and concerns. Real estate can be complex for homebuyers and sellers. They have questions and want expert guidance. Agents who address these concerns become the trusted go-to experts. Videos, Videos, Videos We can’t stress this enough. Watching videos is easier than ever thanks to faster internet speeds. Millions of videos are shared daily across platforms like Facebook, Instagram, and Twitter. YouTube, the largest video platform, makes watching content effortlessly. But creating videos is harder than watching them. The valuable content mentioned earlier is best delivered in video form. Is a bad video better than none? Absolutely not. In real estate, reputation and brand image are delicate. Poor-quality videos can do more harm than good. roomvu market update videos Since video production is challenging, many agents avoid it altogether. But this means missing out on significant benefits. With a little research, agents can find tips for creating their own videos or ideas for content. Hiring a professional real estate video creator is another option. Though it may seem like an extra expense, the ROI is worth every penny. roomvu neighborhood bio videos Social Media, Automated Social media is one of the best channels for generating real estate leads. Features like Instagram Live help agents connect with larger audiences. If you have the time, skill, and patience to manage several social media accounts, then go for it. But most agents, with their busy schedules, struggle to do so. Success on social media requires consistency and engaging in valuable content. Many agents shy away from it due to a lack of time, skills, or content. Yet, they can still reap the benefits by using automation tools. Platforms like Roomvu offer social media automation services, including content creation and scheduling. Roomvu’s service does all the heavy lifting, even providing a free content calendar. Agents simply connect their accounts, choose the right content from Roomvu’s content factory, and let the automation handle the rest. roomvu social media calendar Get Creative with Your Marketing Content Marketing in real estate doesn’t have to be boring or repetitive. Instead of focusing on your achievements and credentials, dive into content that matters to your audience. Share tips for first-time homebuyers, discuss market trends or answer common questions people have. Clients aren’t looking for just another agent—they’re looking for a guide they can trust. Agents who focus on educational content become resources clients naturally turn to. When you regularly offer valuable insights, clients see you as more than a salesperson—they see you as a trusted advisor. A key tip here is to mix up your content style. Don't just rely on blogs or posts; experiment with infographics, podcasts, and especially videos. Build Relationships, Not Just Sales Pitches Social media is a fantastic tool for connecting with potential clients. But it's not about blasting listings or boasting about recent sales. It's about engagement as well! Whenever you get time, reply to comments, answer questions in DMs, and participate in discussions. After all, the goal is to build relationships, not just push sales. Automation tools can help keep your content consistent, but don’t let them make your approach robotic. Take time to interact personally whenever possible. Even if it’s just a quick response to a comment, it shows you’re approachable and genuine. People want to work with agents who care, not those who just see them as numbers. The Power of Consistency and Patience Real estate success rarely happens overnight. Building a brand, growing a following, and gaining trust takes time. Consistency is everything. Keep posting, keep sharing values, and keep interacting with your audience. Don’t get discouraged if the results aren’t immediate. The key is to stay persistent. Creating great content regularly might feel overwhelming, but it’s worth the effort. The agents who succeed are the ones who stick with it, even when it feels like no one’s paying attention. Final Words Agents can’t afford to stick to outdated methods. Traditional direct marketing strategies are failing because they lack value. People no longer click on ads that only make empty claims. The problem isn’t advertising itself—it’s the lack of valuable content. Agents should adopt a fresh approach to marketing. Focus on being a helpful expert who shares useful information. Address your audience’s needs and concerns with insightful, valuable content, preferably in video form. This strategy requires patience and consistency, as building a community takes time. Success in real estate’s competitive market comes from putting customers first. Understand their needs and concerns rather than just promoting yourself as the best agent. Read Also: Best Transaction Management Software for Your Real Estate Business 8 Social Media Tips for Your Business How to Start Social Media Agency in India 5 Easy Estate Planning Tips to Help You Plan for the Future

Why Invest in St Kitts Real Estate

The island country launched this program in 1984. The main idea behind the CBI was to attract funds for developing the local economy. There are several investment options that applicants can choose for obtaining citizenship, and investing some money in real estate is among them. Would you like to invest your money in property to generate some income? There are lots of options available for you and not only in your motherland. Today, you can enjoy even more benefits due to special investment programs launched in many countries. One of them is the Federation of Saint Christopher and Nevis, a beautiful island country. The comprehensive info on its program allowing obtaining citizenship by investment (CBI) is available here, and in this article, you will find out the reasons to invest your money in property on this territory. CBI Program: Investing in St Kitts Real Estate: The island country launched this program in 1984. The main idea behind the CBI was to attract funds for developing the local economy. There are several investment options that applicants can choose for obtaining citizenship, and investing some money in real estate is among them. It would be a good choice for businesses looking for favorable taxation conditions and other opportunities as well as for individuals and families who either wish to move to this country or just need to have one more passport. Getting a St Kitts and Nevis Passport: The program allows purchasing property and getting a passport within only 3-6 months. There are two main options you can avail of. One of them is purchasing real estate pre-approved by the government for $400,000 or more. It is also possible to buy shares in a development project equal to the same amount. You must not sell your property for at least 5 years. Another option you can consider is finding a business partner and investing $200,000 each in luxury resorts approved by the government. In this case, you will not be able to sell your property for seven years. Additionally, investors pay some required fees. Why Invest in St Kitts Real Estate: Investing in St Kitts real estate is a profitable business. In 2018, the number of tourists arriving in the country increased by 8.8%. More than one million people come to the island each year. The country has experienced significant growth over the last years thanks to the CBI program. The GDP per capita reached $17,500 in 2018. The economic growth is expected at 3.2% in 2020. Now, the state provides tourists with high-security standards, comfortable travel, and other benefits. The real estate industry in the Federation has been developing rapidly. One of the reasons for that was the coming of the Marriott Hotel in the market. A range of significant construction projects includes Oasis Hotel and Aman Resort. Also, the number of flights to the country has increased. The investment climate of the island is favorable. As for the prices of property, they have dropped compared to the previous year, which did not affect rental income. Moreover, the rental yield has increased to 5.11%. There are no rental income taxes for citizens and companies within the country. Why Should You Obtain St Kitts and Nevis Citizenship? While investing in property to generate some income, you can also enjoy receiving a St Kitts and Nevis passport. The following are the benefits that you will get: You can move to the island without problems in case of an unstable situation in your country; Having a passport of this country allows you to freely travel to over 120 countries, including Great Britain, Singapore, and Brazil; You will be able to take advantage of beneficial taxation. Also, it is an amazing country with a rich culture and beautiful nature. Conclusion: If you have never been to this island, you may have reasonable doubts about investing in the property of this country. However, if you are looking for interesting investment opportunities, you should consider opting for the CBI available on the island. The prices for real estate are quite low now while the rental income keeps growing. Considering the recent boom in the development and the significant interest of the tourist industry’s major players in the local property, it is likely that the prices of real estate will increase. Also, the country has a stable political situation. Therefore, it is a favorable moment to invest your money in real estate on the island. Granted that it can also give you the Federation’s passport and plenty of other benefits, the CBI looks even more attractive. Read Also: 7 Tips To Purchase A Prime Real Estate Property How Do Law Firms Help Companies with Their Real Estate Issues? 5 Best Things an Experienced Real Estate Agent can do DC Metro Area Real Estate Update An Overview on Luxury Real Estate in Paris

Commercial Construction After COVID-19: How Developers Can Adapt

Creating Safer Indoor Spaces:

Mixed-Use Projects: A Viable Option

Repurposing Vacant Buildings with Adaptive Reuse:

Conclusion:

Read Also:

New To Real Estate? Here Is How You Can Improve Your Lead Generation

Bridging Loans Explained

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

New To Real Estate? Here Is How You Can Improve Your Lead Generation

Videos for Real Estate Leads on Social Media with Minimal Effort

Why Invest in St Kitts Real Estate

Commercial Construction After COVID-19: How Developers Can Adapt

Creating Safer Indoor Spaces:

Mixed-Use Projects: A Viable Option

Repurposing Vacant Buildings with Adaptive Reuse:

Conclusion:

Read Also:

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New To Real Estate? Here Is How You Can Improve Your Lead Generation

Bridging Loans Explained

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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