New To Real Estate? Here Is How You Can Improve Your Lead Generation

Published on: 31 March 2021 Last Updated on: 27 December 2024

For starters, the term “the best” is a wide term. One could think of a quality that can sustain them as a solo agent. While others might think of lesser quality with a lot more quantity for a real estate team.

You will have to define what you best real estate seller leads for your real estate lead generation.

Social Media Real Estate Seller Leads

Social media is a great platform to generate real estate leads. These real estate leads will typically end up costing you less money per lead than other sources. The reason is simple.

These leads have a strong call to action in all sought of potential seller. They might be three years out. Or, looking to sell their home now and needing a real estate agent to help them now.

In short, these ads are like billboards right in front of you with a strong call to action.

Hence, it is important to have a good ability for the potential lead who was not even looking for information prior to seeing your ad. With just one click, they are on your home valuation landing page, giving you their contact information.

Cold Calling FSBO, Expired Listings, And Cancelled Listings

Real estate agents who specialize in cold calling are the toughest of the toughest real estate agents. The cost to dial these real estate leads is very inexpensive. However, the fight must be in the real estate agent to survive in this lead source.

They are going up against other extremely skilled real estate agents. The one who has mastered the scripts and rebuttals to win in the cold-calling arena.

Once you have mastered your expired listings scripts and rebuttals. For example, you need to book your appointment usually within one to two hours to be at their property fully ready to list it. If not, I assure you that other real estate agents will beat you out time after time.

Google Real Estate Seller Leads

When you are looking for seller leads online, Google offers one of the best ways to attract higher-quality leads.

A seller leads that first says, “I have a problem, and I need a solution, so I am going to google it”, has just increased their quality score. Then once they visit your real estate seller landing page and provide you with their valid contact information, you just got a lead most likely looking to sell their home if not now, in the nearing future.

Unlike social media, real estate sellers lead Google One had to think about it and seek it out.

Farming Real Estate Seller Leads

Why should you generate seller leads through farming is a great question. Your quality of lead will increase with constant branding of yourself or your team to your local community. Even though you are constantly in front of them, they are seeking you out as google seller leads do.

The reason why this one will increase in their quality score is that your farming has increased their ability to trust you.

Once the seller leads land on your landing page, they will be more likely to give you their valid contact information, unlike Google and social media. The quality score goes from Farming to google, to social media in this order from higher to lower.

TV, Radio, And Billboard Real Estate Seller Lead

When you generate seller leads from TV, Radio, and Billboards, you now are leveled up that much higher than even farming. Where farming is mainly local and can use a billboard too, TV and Radio can cover entire cities and counties.

Potential home seller leads are seeing you constantly and building celebrity status over time. The issue in most real estate markets is that the average successful real estate agent cannot afford these advertising platforms.

However, the ones who can crack into these sources commonly end up getting high-quality and quantity real estate leads. Commonly you find your top real estate teams doing their real estate lead generation this way.

Past Clients And Sphere Real Estate Seller Leads

If you are on a tighter budget but you still can afford to advertise and do a good amount of marketing to your past clients and sphere, this is a great source for a solo real estate agent. These without a question should be one of your highest quality real estate seller leads.

The reason why they are such an amazing source of real estate seller leads is that they already know you, like you, and trust you from your existing and prior relationships with them.

This is why it could be the number one real estate lead generation for solo agents.

Even though this is a scalable real estate lead generation method, it is not the wisest one to scale for a real estate team.

The last thing you want to do is spend all your money making another real estate all-star on your team with their past clients and sphere so they can just take your spending and walk away with all your strong efforts and financial investment into their database.

SEO For Real Estate – How To Master It

When it comes to generating real estate seller leads, SEO (Search Engine Optimization) can be a game-changer.

But how do you really master it and make it work for you?

What Is SEO For Real Estate?

First things first, at its core, SEO is the practice of getting your real estate website to show up higher in search engine results pages (SERPS) like Google when someone types in “sell my house,” “real estate agent near me,” or “best time to sell a home” and more traffic/leads come to whoever shows up higher.

Let’s face it, if someone is searching for something about selling a home, they probably need an agent!

So, let’s start there; how do you actually get started?

One of the very first things you should learn about when optimizing for search engines is keyword research. Essentially, you want to figure out what potential buyers are searching for online in your market.

Tools like Google Keyword Planner or a service like Ubersuggest will allow you to see the most searched terms in relation to real estate.

Once you have your list of keywords, use them naturally throughout your website on your blog, service pages, and image descriptions.

Develop Amazing Content

Now, just having the right keywords is not enough. Google rewards high-quality and relevant content. Start a blog and showcase your knowledge.

Write articles on the local real estate market, how to stage a home for sale, or things sellers can do to add value to their home before selling. Just ensure everything you write is informative and easy to read. Google likes that, and potential clients will, too!

Establish Yourself as an Expert

Links are important for SEO, too. The more high-quality sites that link to your website, the more likely you will be seen as a trusted authority by search engines.

Try to get backlinks from reputable real estate blogs, local news websites, or even other professionals in your field.

Local SEO is Important, Too

Local SEO is important for real estate agents. Most of your business comes from people in your geographic area, so optimizing for local searches is a no-brainer.

Ensure your Google My Business profile is complete and up to date with your Name, Address, and Phone Number (NAP). Also, positive reviews will help increase your authority in local search results.

Summarizing Up Your Real Estate Lead Generation Options

While there are several different ways to get real estate leads, there will commonly only be one wise selection that meets your unique personality to generate seller leads.

Plus, for some real estate agents, they will not be able to afford some of the platforms for real estate leads. This will leave them looking for different lead generation ideas for seller leads.

The bottom line is to choose what lead generation you can afford and stick to it. Then build a system around it and make sure you are always inspecting what you expect, so that you can scale it as much as possible.

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Soumava Goswami

A passionate writer and an avid reader, Soumava is academically inclined and loves writing on topics requiring deep research. Having 3+ years of experience, Soumava also loves writing blogs in other domains, including digital marketing, business, technology, travel, and sports.

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Estate planning is a vital process of wealth management that ensures your assets are distributed according to your wishes after your passing. It is a process that involves careful consideration, documentation, and, often, professional guidance. While everyone’s estate planning needs are unique, there are common mistakes that can derail even the most well-intentioned efforts. To ensure you have a seamless process, our wealth management advisors at Whittier Trust have compiled a list of five common mistakes to avoid in estate planning. Why Real Estate Planning Is Important? Gone are the days when real estate planning was just a source of high net worth. Nowadays, everyone from a middle-class family to a luxurious background must come with efficient estate planning. It is true that there are various sources to invest your money. But the importance of property planning is truly unparalleled. Estate strategizing is all about keeping your loved ones protected, at least from the IRS. Under the Internal Revenue Service, it is integral to transfer your assets to heirs with the aim of creating the least possible tax burden on them. The right estate plan also saves families from falling apart. Just like a will, estate planning helps you choose your assets and finances in the right way possible. Finally, it can be said that estate planning safeguards beneficiaries. If you are the sole breadwinner of the family, there is nothing to worry about, even if something happens to you. But for that, you will first have to curate a properly structured and evenly distributed estate plan. What 5 Mistakes Must Be Avoided In Estate Planning? It is good that you have come up with an exclusive strategy. But is that all to make things work? After all, you are risking your entire life’s savings in this endeavor. So, here I am listing down 5 mistakes that one must be devoid of at the time of estate planning: 1. Procrastination: One of the most common estate planning mistakes is simply procrastinating. It is easy to put off creating a comprehensive estate plan, especially when you are focused on the present. Life can bring unexpected twists, and a thoughtfully crafted estate plan can offer you and your loved ones a comforting sense of security. It is never too early to start estate planning, so regardless of age, taking action now ensures that your assets are protected, and your intentions are clear. A well-structured estate plan can alleviate the cloud of uncertainty about the future of your assets and the well-being of your loved ones. 2. Neglecting Regular Updates: Estate planning is not a one-and-done process. Life is constantly changing, and your estate plan should reflect those changes. Failing to update your plan can lead to unintended consequences. Major life events such as marriage, divorce, the birth of children, the acquisition of new assets, or changes in financial circumstances all warrant a review and, if necessary, an update to your estate plan. Without consistent evaluation, your assets may not be distributed as you intended. You update things like your phone, car, and closet without hesitation. Why neglect something as valuable to you and your family as your estate? 3. Inadequate Consideration of Taxes: Failing to incorporate tax sensitivity into all areas of your wealth management strategy will inevitably diminish the impact of your estate and the eventual assets available for your intended beneficiaries. Consulting with a knowledgeable wealth management advisor can help you navigate the complexities of tax planning and ensure that your estate is as tax-efficient as possible. It’s also important to consider what state you’re establishing trust in. For example, Nevada is one of the most trust-friendly states. It offers strong tax benefits, asset protection, trust longevity, and flexible decanting provisions. 4. Overlooking Beneficiary Designations: Many assets, such as retirement accounts, life insurance policies, and bank accounts, allow you to designate beneficiaries. These designations supersede instructions in your trust. It is crucial to review and update these beneficiary designations regularly to ensure they align with your current intentions. Failing to do so can lead to unintended consequences, such as assets going to a former spouse or someone you no longer wish to benefit. Oftentimes, emotions get roped into our decision-making processes, leading to impulse decisions or skewed perceptions. It is also important to think about the long-term effects of your beneficiary designations, considering every possible scenario. Having a third party like a wealth management firm help you with this process can prove to be extremely advantageous. The third-party can either serve as your trustee or help advise the trustee to make objective decisions and look after the estate and family. In either scenario, a wealth management company helps create a neutral, mutually beneficial relationship in the estate planning process. 5. DIY Estate Planning: Assembling a personalized wealth management team by handpicking lawyers, investment professionals, and other specialists may appear to offer a tailored approach to estate management. However, the effectiveness and cost-efficiency of this DIY approach are often outweighed by the advantages of partnering with a multifamily office. While individual experts bring their own strengths, a multifamily office excels in curating a team personalized to your needs and capable of seamless collaboration, ensuring that your financial objectives are pursued with synergy and precision. 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Flipping homes for profit is a popular way to make money in the real estate market. It involves buying a property, renovating it, and then selling it at a higher price. But the key to making money in this business is finding cheap homes that you can flip for profit. Here are 10 of the best ways to find cheap homes that you can flip for profit: Top 10 Ways To Find Cheap Homes To Flip 1. Search Online Listings Online listings are one of the most convenient ways to find cheap homes that you can flip. You can search by location, price range, and other criteria to narrow down your search and find properties that fit your budget and investment goals. Additionally, many online listing sites offer additional information about each property, such as estimated renovation costs and potential resale values. 2. Attend Foreclosure Auctions Foreclosure auctions are another great way to find cheap homes that you can flip. At these auctions, banks or other lenders will sell off properties they have repossessed from borrowers who have defaulted on their loans. The properties are usually sold at significantly discounted prices, which makes them attractive investments for flippers looking to make a quick buck. However, it’s important to note that these auctions tend to be highly competitive, so you need to do your research beforehand if you want any chance of success. 3. Network with Real Estate Agents Real estate agents often have access to exclusive listings of properties before they hit the open market, which makes them an invaluable resource when searching for cheap homes that you can flip for profit. Reach out to local agents in your area and let them know what type of property you’re looking for, so they can keep an eye out for potential deals on your behalf. 4. Look Into Pre-Foreclosures Pre-foreclosures are another great option when searching for cheap homes that you can flip for profit, as they tend to be priced below market value due to their distressed nature. To locate pre-foreclosures in your area, contact local banks or check public records such as court filings or county tax records, which may list individuals who are facing foreclosure proceedings on their properties. 5. Utilize Property Wholesalers Property wholesalers specialize in locating distressed properties. They negotiate deals with sellers before flipping them off at a markup price. This makes them ideal partners when searching for cheap homes that you can flip for profit quickly and easily. You don't have to go through all the legwork yourself. Be sure to thoroughly vet any wholesaler before doing business with them, as there are plenty of scammers out there looking to take advantage of unsuspecting buyers! 6. Drive Around Neighborhoods Sometimes the best deals aren’t always listed online or even advertised publicly, so driving around neighborhoods is still one of the best ways to uncover hidden gems when searching for cheap homes. Keep an eye out for signs advertising “fixer uppers” or “handyman specials.” These types of properties tend to be priced lower than comparable houses due to their condition. This allows savvy investors like yourself to make some serious profits after renovations! 7. Join Real Estate Investment Groups Real estate investment groups provide members with access to exclusive deals on properties throughout their city or region, which makes them great resources when searching for cheap homes that you can flip quickly and easily. Many groups also host regular meetings where members discuss strategies and share tips about maximizing profits from flips—making them invaluable resources, regardless if this is your first time flipping houses! 8. Research Tax Sales & Government Auctions Tax sales occur when municipalities auction off delinquent tax liens on residential real estate. At the same time, government auctions happen whenever federal agencies liquidate seized assets such as foreclosed houses. Both options offer investors unique opportunities to purchase discounted real estate; however, it’s important to note that there tends to be quite a bit of competition at these events. So, it pays to do some research beforehand if you want any chance of success! 9. Look Into Probate Properties Probate refers to a process wherein a deceased person's assets are distributed according to his/her will. However, sometimes certain pieces of real estate may be left behind unclaimed—which presents an excellent opportunity for flippers looking to score bargain prices! To locate probate properties in an area, contact local courts and inquire about any upcoming sales. 10. Check Out Bank Repositions & Short Sales Banks typically repossess (or repo) houses from homeowners who fail to pay mortgage payments, while short sales involve selling a house below its market value in order to avoid foreclosure proceedings. Both options offer investors the chance to acquire discounted real estate. However, short sales tend to be more complicated since you must negotiate directly with the lender, whereas bank repositions require less paperwork since they are already owned by the institution itself! Additional: 4 Tips For Finding The Perfect Home 6 Expert Tips for Finding The Right Home to Buy 10 Work-From-Home Jobs For Moms And Dads Mirrors For Sale – Finding a Perfect Home Decorative Item

New To Real Estate? Here Is How You Can Improve Your Lead Generation

Social Media Real Estate Seller Leads

Cold Calling FSBO, Expired Listings, And Cancelled Listings

Google Real Estate Seller Leads

Farming Real Estate Seller Leads

TV, Radio, And Billboard Real Estate Seller Lead

Past Clients And Sphere Real Estate Seller Leads