How to Use Videos to Get Real Estate Leads from Social Media with Little Effort


10 December 2020

Real Estate

Real Estate

Being a real estate agent is already a tough job. With all the other agents out there and the competitive market, agents need to do their best to win their share of the market. But it has become even harder in the market since the direct marketing strategies are not as effective as they used to be. hard-earned cash is spent on ads on Facebook and Google and little is returned. The Roi of direct marketing strategies is not satisfactory. This does not seem to be a one-time decline in the performance of direct marketing methods. There seems to be a logical and meaningful trend emerging in the market: the audience is exposed to too many marketing messages and has started to ignore all-the-same ads.

However desperate it might make agents, especially those new to the business who do not enjoy the advantages of word of mouth and referrals, repeating the same mistake over and over is not going to fix anything. There should be another turnaround to this predicament. And that is to look at the problem and think of what the audience wants.

The Root of the Problem: Bad Content

Real estate just like any other field in business is overwhelmed with the huge load of marketing messages in which real estate agents all claim to be the best, but most offer the same message. A brief look at the ads on social media platforms and Google shows that a majority of ads are centered around the agents and few focus on the needs of the clients.

“Content is king”, said Bill Gates back in 1996. Back in the day, he saw the potential internet has and saw the content as the pivotal point. The content indeed turned to be the king. In an era, where people are tired of all those ads with nothing to offer, content is the key to stand out and be unique. Of course, everyone can make content, but not everyone creates great content.

But what is great content? the long and the short of it: content that your audience is looking for on the internet. It caters to their needs and problems. Real estate is quite complicated in the eyes of the homebuyers and home sellers. They have many questions which they try to find answers to. Agents who focus on these questions and problems tend to become the go-to guy. The expert they are looking for.

Videos, Videos, Videos

We simply cannot highlight this enough. Watching videos is now easier than ever thanks to the advances in technology which has resulted in an increase in internet speed. Every day millions of videos are shared across different social networking platforms like Facebook, Instagram, Twitter, etc. on the other hand, YouTube as the biggest video sharing platform has made videos easier to watch. This is all good, but the problem is unlike watching videos, creating them is not easy. The great content we mentioned in the previous paragraph is offered best in the form of videos.

America Foy

roomvu market update videos

A bad video should be better than no video, right? Wrong. Reputation and brands are so delicate in real estate that it is not recommended that agents risk them by using poor videos. As videos are hard to make many agents would rather stay away from them and forget about the benefits they offer. With a few searches on the internet, agents can find many great tips on how to record their own real estate videos and also the ideas to base their videos on. Another option is simply to hire professional real estate video creators to do the job for you. It might seem like extra expenses, but the ROI is definitely worth the cash you spend.

lilian smith

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Social Media, Automated

Social media is one of the greatest avenues to generate leads in real estate. The features popular social media platforms offer, like Instagram live for real estate all help agents reach their audience on a larger scale. If you have the time, skills, and patience to manage a couple of social media accounts properly, create appropriate content, and keep it consistent, go ahead. But given the hectic schedule, most agents run; it is unlikely. The only way to make it as a real estate agent on social media is to keep it interesting, informative, and valuable for the audience and keep it going all the time. This is probably what keeps most agents away from giving social media a shot as they do not have the time, skills, content, etc.


All these do not mean agents can’t enjoy the benefits of social media. In fact, social media automation systems like roomvu real estate social media automation calendar can take care of all from content creation to sharing them on social media accounts. There are many platforms that offer social media automation. roomvu does what needs to be done effortlessly and also offers a free calendar. All agents need to do is connect their social media accounts and pick the right content provided by the roomvu content factory and then let the technology do the rest.

roomvu calendar

roomvu social media calendar

Final Words

Whether agents like it or not, they can’t insist on old-school methods. Furthermore, direct marketing methods too are failing due to being all the same and offering no value. No one clicks on ads anymore. It does not mean that ads are bad. The problem is that they offer nothing other than a bunch of claims which the audience is sick and tired of. What is suggested here is that agents need to take on a novel approach towards their marketing efforts. Coming across as a helpful expert who is always out there sharing valuable information and helping the audience with their needs by providing insightful answers through valuable content in the form of videos. This mindset requires patience and consistency as the desired community is not built overnight. Thinking of customers and their needs and concerns as the highest priority instead of claiming to be the best agent out there, is the key to success in real estate’s highly competitive market.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Residential Buildings

Pre-Opening Inspections on Residential Buildings

Building a residential complex can be quite a challenge for any company. The sheer amount of planning and the complexity and scale of the task can overwhelm anyone. In those situations, mistakes are possible and they happen. Which is why it is important that the building is inspected for flaws during the construction and especially once the construction is done and before it is put into use. Experts at Xpera Group give us the rundown of the most important checks and inspections a building needs before it can be safely used. Electrical Inspection : Electricity is one of those things which can be extremely dangerous if treated carelessly and at the same time, indispensable for our daily lives. Before any building can get its use permit, the appropriate authority will need to ensure that all of the electrical installations are safe and installed properly. Waterproofing : Also known as building envelope inspection, this particular part of the inspection makes sure that no water can get into the building. The building envelope includes doors, windows, the roof, and the walls, everything that separates the outside from the inside. Typically, these inspections are conducted before the building is released to general use, but it is also important to periodically conduct it even when the building is in use since the envelope will be exposed to the elements the most. Fire Safety Inspection : Another hugely important matter is the fire safety of the whole building. Each municipality and county might have their own specific rules about fire safety, but it will always be a requirement in order to get a permit. The most important thing is to have a functional fire alarm system, as well as fire extinguishers or similar firefighting tool readily available throughout the building. Structural Stability Inspection : The name of this inspection is self-explanatory – the inspectors will need to ensure that the building can support its own weight, as well as that the materials used are durable enough to last for as long as the building is expected to be used. Earthquake Inspection : Some regions are just more prone to earthquakes, which has forced those areas to be extra careful when constructing their buildings, and the earthquake inspection is there to ensure that the building can withstand an earthquake and be safe enough for the people inside. Balcony Inspection : Balconies are a known weak point in the structure. The part which binds the balcony to the building itself is a critical point which needs to be protected and properly maintained. Water is probably the worst enemy of balconies, but the damp air and especially salty air near the seas can act as an abrasive force as well. The other key point in balcony protection is the railing. Depending on the material, the railing has different maintenance needs and expected durability which needs to be followed strictly. Pest Inspection : Even though the building is new, a variety of pests might choose to make it their home, especially if something was made improperly, giving them plenty of places to hide. This inspection is not obligatory and will not be a condition to get a use permit, but some people want to go the extra mile and perform this check as well. These types of inspection might not be the only ones you will have to apply for, but they are the most important and you need to make sure that your building is going to be up to the code before you do. Read Also : Ways To Take The Employee Appreciation To Next Level In Your Company What Can I Do To Make My Company Website More Profitable And Powerful? Finding The Right Moving Company

Essential Tips And Home Inspection

Maximizing Your Home Sale: Essential Tips And Home Inspection

Selling your home can be a pivotal moment in your life, often filled with anticipation and a fair share of anxiety. One key aspect of the selling process is the home inspection. This step can significantly influence the final sale price and the overall success of your transaction. Understanding the nuances of a home inspection and preparing your home accordingly can make a substantial difference. This article will guide you through this critical phase, ensuring you're well-equipped to maximize your home's value and appeal to potential buyers. Understanding Home Inspections A home inspection, as outlined by HomeLight, is a thorough, impartial evaluation conducted by a professional to assess various aspects of your property. This includes examining water damage, pest infestations, roof condition, electrical and plumbing systems, and structural integrity. The primary goal is to ensure the safety and habitability of the home. According to the American Society of Home Inspectors (ASHI), their Standard of Practice is a blueprint that helps inspectors focus on crucial areas ranging from exterior components to plumbing, emphasizing health, safety, and significant mechanical issues. Critical Factors In A Home Inspection: Exterior Evaluation: Inspectors scrutinize the outer part of your home, including the roof, gutters, siding, and foundation, for any signs of damage or decay. Electrical System Check: This is a critical area, as electrical problems can be expensive to repair and pose safety risks. Plumbing Assessment: Ensuring adequate water flow and functioning drains are crucial to avoid future mishaps. Interior Inspection: This covers the kitchen, bathroom, and HVAC system, among other areas, to ensure all components are in good working condition. Preparing For The Inspection Orchard Blog highlights the importance of proactive preparation for your home inspection. Addressing issues beforehand not only saves money but also expedites the selling process. Creating a checklist and systematically going through each item can be immensely beneficial. Essential Pre-Inspection Tips: External and Internal Inspection: Check for any visible damages or malfunctions in your home's exterior and interior, including walls, floors, ceilings, and appliances. HVAC System: Ensure your HVAC system is free of rust odors and that air filters are replaced. Water Damage Prevention: Vigilance in detecting signs of water damage under sinks and around appliances is vital. Declutter: Providing easy access to all areas of your home is essential for a thorough inspection. Timing And Legal Considerations Choosing the best time of year to sell your house can influence the success of your sale. Market trends often dictate the optimal selling period, with some seasons attracting more buyers than others. Additionally, understanding and preparing the necessary legal documents, such as a listing agreement, is crucial. This agreement between you and your real estate agent outlines the terms of your home's sale, including the agent's responsibilities and commission. The Day Of Inspection The inspection day is your opportunity to showcase your home in the best light. Ensuring the house is empty, providing all necessary documentation, and leaving keys to access various parts of the house are best practices that facilitate a smooth inspection process. Inspection Day Best Practices: Home Accessibility: Clear out personal belongings from critical areas for easy inspection. Document Preparation: Organize and present all relevant home documents for the inspector. Final Touches: Do a last-minute check to ensure everything is in order. A home inspection is a critical step in the home selling process, offering a chance to address potential issues and improve your home's marketability. By understanding what inspectors look for, preparing your home thoroughly, considering the best timing, and following best practices on the inspection day, you can significantly enhance your home's appeal to potential buyers. Remember, a well-prepared home attracts more buyers and commands a better price, ultimately maximizing your home sale. Read Also: Why Installing A Carport At Your Home Is A Good Idea? Choosing a Mortgage Broker for Your Home Loan Application Tired Of Seeing Your Old House? Here’s What You Need To Know


How to File a complaint under RERA ACT

Nothing could be more disheartening and unfortunate that investing into the property that never reaches its completion date; either there are inconsistencies in the construction of the property or the builder turns fraudulent. RERA complaint filing needs some extra care.  Whatever be the reason, under all scenarios, the only option left for home buyers is to withdraw their money from the project and invest elsewhere. But this is not as easy as it sounds. Majority of the real estate developers refuse to return the booking amount on one pretext or the other. Thankfully, the RERA (Real Estate Regulatory Authority) Act has brought a paradigm shift in the real estate sector. Formed to empower home buyers who are looking forward to buying a property in India, and safeguard their interests, the Act enforces stringent laws, rules, regulations, and time frames for the scheduled delivery of projects. The Act mandates all real estate developers to register their projects before the launch, thus bringing the entire real estate market under one regulatory body. But do you know how to file a complaint under the RERA Act? What are the timelines for dispute resolution? And why is the Real Estate Regulatory Authority better than other existing consumer protection laws? In this article, we’ll take a closer look at the process of filing a complaint under RERA and the benefits of the Act. What is a RERA Complaint? Constituted as a discrete grievance redressal system, RERA Act, 2016 strives to resolve any dispute involving a property deal, affecting either the home buyer or the builder. It necessitates every state to form a separate authority to settle disputes between builders and buyers. Therefore, every state has laid out a different set of procedures to register a complaint, and the time taken for the redressal of the cases is also different. Both real estate developers and home buyers can file a complaint about all kinds of disputes related to: Delays in project delivery Non- fulfillment of the property plan Compensation settlement Delay in deposit or installments beyond deadlines "RERA has streamlined the real estate sector in a big way. It has increased transparency and instilled confidence in home buyers who can now take errant builders to court and seek justice. However, RERA authority in every state has different rules, procedures, and forms for filing a complaint, and home buyers need to carefully read through them before lodging a complaint." How to File a Complaint under RERA? A complaint can be filed under Section 31 either with the Real Estate Regulatory Authority or the adjudicating officer. A complaint can be filed both online as well as offline but needs to be filed strictly on the form prescribed by the state government.  You need to visit the RERA portal of your respective state to download the form and know the rules and procedure laid out by your state government. To log register your complaint, you need to visit the respective RERA portal of your state: State/UT Website Gujarat Uttar Pradesh Chandigarh Dadra and Nagar Haveli Andaman and Nicobar Islands Daman and Diu Madhya Pradesh Delhi Maharashtra Andhra Pradesh Odisha Bihar Rajasthan Jharkhand Uttarakhand Tamil Nadu Karnataka Punjab Chhattisgarh Haryana Telangana Himachal Pradesh Goa   The fee for filing the case also varies from one state to another. For example, in Maharashtra, the fee for the application is Rs 5,000, whereas in Karnataka it is Rs 1,000. In general, the complainant needs to furnish: Complete details of the applicant as well as the respondent. Registration number and address of the project. The reason of complaint along with facts and findings. Reliefs sought if any. Timelines for Dispute Resolution: RERA works on the policies of the quick proceeding and immediate judgment. While there is no time frame for registering a case, the authority needs to resolve all complaints within 60 days of receiving the application. To seek immediate relief, consumers must approach the regulatory authority as soon as possible. Did you know Maharashtra is the most active state in implementing the RERA Act and has more than 65% of projects registered? MahaRERA has received 2,737 complaints and has already passed justice to around 1,476 cases while the rest are in the hearing.   Benefits of RERA over Other Consumer Forums: Till now, home buyers were protected under the Consumer Protection Act (1986). But due to heavy footfall of cases, the proceedings were slow and the builders used to file an appeal to the National Consumer Disputes Redressal Commission (NCDRC), making the whole process invariably slow. But being a quasi-judicial authority that has been formed to handle only real estate cases, RERA aims at an expeditious resolution of all complaints. Some of the advantages of filing a case under RERA include: It’s an independent adjudicating body formed to handle real estate cases only. Completely consumer-friendly. Offers quick resolution of issues and complaints. Offers complete transparency in proceedings. Imparts financial discipline to all builders. Mandates compensation to home buyers for delayed deliveries of projects. With all documents ready and proofs at hand, filing a complaint under the Act is not a difficult task. So, whether you are an aggrieved buyer or an unhappy builder, you can now approach the RERA authority and seek immediate relief for all legal disputes pertaining to the real estate industry. Featured image: