How can I use an RSS feed reader for business? 5 great ideas

13 July 2021

You’re here because you’re searching for that hidden weapon. The one secret that will give you a definitive edge over other companies in your line of work.

Behold the RSS feed reader. It’s not flashy. It can, in fact, be a little bit confusing, if you only have memories of them in the early 00s.

But it’s true. An RSS feed reader can make all the difference for your business.

What is an RSS feed reader?

Or maybe you’re not familiar with RSS. Here’s a crash course.

RSS is a protocol, which was developed early in the Internet’s youth as a way for users to have an easy way to access numerous sites simultaneously. Basically, every website and blog would have an RSS feed embedded in their code, which can then be accessed by an RSS feed reader.

Add any feed to your reader and then receive its content as soon as it’s posted. It’s that simple and was the chief way to stay connected and on top of development during the blogging craze.

Is it going to help my business grow?

Yes.

RSS readers have grown by leaps and bounds from where they started. For one, they now support all types of media files and formats, ranging from YouTube to podcasts. You’re able to cast your net wide – excellent for performing monitoring and research.

Not to mention how RSS feed readers have added tools, filters, and integrations that now place them firmly in the category of productivity tools. Depending on which RSS feed reader you have, you are in the perfect position to streamline your company’s journey to success.

How to use it for business?

a. Monitor your brand

To many, monitoring public opinion regarding their brand begins by opening their social media for a quick scroll down mentions and DMs. Maybe retweet something funny. That’s it. Smaller companies are particularly guilty of thinking ‘we’re small, so nobody’s really talking about us.’

It’s a fact many customers share their impressions of a business without tagging the businesses in their discussions unless it’s a direct complaint. Follow the breadcrumbs no matter how infrequent or small they are through RSS. Here’s what you can achieve with Inoreader as your RSS reader:

Create Google Alerts for important branded keywords and migrate them to Inoreader. This way you get the benefit of Alerts without the ineffective mail delivery.
Create keyword searches on social media, Twitter for instance, and subscribe to them via Inoreader, so you’re instantly updated when posts mention you.
Subscribe to important trade sites and set triggers to receive alerts whenever an article pops up that mentions your brand.

b. See what competitors do

The same principles as above apply here. Users can shift their attention easily to direct competitors in a heartbeat with minimal effort. You don’t have to change much in your monitoring approach, but it can also be wise to subscribe to your competitors’ newsletter, website, and social media.

The goal here is to monitor not just what’s said about your competitors, but also keep a close eye on every possible move they make. If you’re a considerably smaller fish in the pond, it’s smart to know when the market leaders are going to make an announcement, release a product or start a new campaign. That way you can time important marketing pushes on your part during the empty slots in their calendar.

Besides, your competitors are live case studies on the viability of campaigns and marketing ideas.

c. Follow influencers and bloggers

I mentioned trade publications above and the importance of checking for coverage of your brand, but there’s also another important category of sources you shouldn’t neglect. I’m talking about influencers and bloggers. These are the people that are somewhere between your target audience and industry systems.

They’re vehicles for promotion with varying degrees of influence. Some showcase what resonates with your ideal customers and others have economic power thanks to the size of their audience. Influencer marketing is still here for the time being and it’s a truly interesting phenomenon as it allows you to see firsthand what connects with your audience.

Influencers and bloggers thrive on their relatability to their followers. RSS feed readers are made for this exact purpose – follow blogs, newsletters, forums, and now a variety of media formats.

d. Discover new topics

RSS readers have made a sharp turn towards assisting their user base in finding relevant material, not just consuming it. After all, will you ever leave your RSS reader, when you keep on finding new and new feeds to explore? However, this functionality is not just created for leisure. It’s perfect for research purposes.

Inoreader has invested a lot into their discovery features. The very thing you encounter when you make your account is the discovery zone. You have several main branches of topics that further divide depending on how narrow your interests run. Each topic and subtopic is populated by the most subscribed-to RSS feeds in the reader’s database.

Furthermore, you have a lot more flexibility in how you explore suggestions thanks to the Sort by Magic feature, while the browser extension simplifies subscriptions to new RSS feeds and grants easy access to recent updates.

e. Learn more about your customers

Really, through the right blend of branded and non-branded keyword monitoring (we touched on both above), you arrive at a fuller, more fleshed-out profile of your ideal customer. You experience your customers in relation to your brand, which is essential in improving the ever-fragile brand-customer relationship. But more importantly, you get to experience them in their own environment. If you follow the current crop of successful influencers, then you know quite a lot.

Where do they hang out online? What’s important to them? How do they talk? What inspires them in their day-to-day life? What needs does your product meet? What motivates them to buy specifically from you? All these are questions you can answer. All from Inoreader’s dashboard.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Critical traps to avoid in your warehousing

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4 Tips To Maintain Your Fleet

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Preventive maintenance not only decreases the danger of unexpected breakdowns, but it also improves the overall reliability of your fleet. Make Use of Technology CMMS software has emerged as a vital tool for streamlining fleet maintenance activities in the digital age. These advanced systems aid in the tracking of vehicle maintenance history, the scheduling of impending tasks, the monitoring of spare parts inventory, and the streamlining of communication between drivers, mechanics, and fleet management. With real-time data at your fingertips, you can make educated decisions, optimize maintenance tasks, and guarantee that nothing slips through the cracks. 2. Empower Drivers with Training Drivers are the front-line guardians of your fleet's health. Properly trained drivers not only make the roads safer but also play an important part in extending the life of your vehicles. 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You may ensure the best performance and longevity of your fleet by following the tactics provided in this detailed handbook. Consistent fleet maintenance not only increases operating efficiency and lowers repair costs, but it also benefits your brand's reputation and customer happiness. Remember that a well-maintained fleet is not a cost; it is a strategic investment that will fuel your company's success and growth in the long run. Read Also: What Does Elon Musk Have In His Vehicle Fleet? 5 Essential Tips For Hiring Prom Limousine Denise Hamet Discusses Trends in Creative Transportation Strategies

Why Your Business Should Care About Social Responsibility

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By sharing resources and expertise, partnered brands can achieve far more than they would alone. And all sides stand to gain when the collaboration has charitable aims. The pre-competitive partnership between luxury online retailer Yoox and fashion brand We Are Handsome is a prime example. Their Yoox Loves the Reef project sees them team up to produce and sell an exclusive line of swimwear and activewear to support the conservation work of the Great Barrier Reef Foundation. Carbon emissions In the face of climate change, more and more businesses are looking to play their part and reduce their carbon footprint. Brands like L’Oréal have even committed to going fully carbon neutral and the hope for the future is that other businesses will follow suit. Begin by identifying your carbon emissions and then look at ways of reducing them. This could include boosting the energy efficiency of your operations, reducing travel miles in your supply chain, investing in sustainable packaging, and offsetting unavoidable emissions. A wide range of brands from IKEA to Unilever are collaborating to fight climate change in the We Mean Business coalition. Human rights Socially responsible businesses should, at the very least, make sure that no part of their supply chain uses unethical labor practices, wherever that might be in the world. On top of that, the most socially conscious brands take active steps to improve the lives of their workers. Sourcing Fair Trade goods, investing in sustainable solutions for local communities, and treating workers fairly and with respect are of vital importance to consumers nowadays. And they’re willing to pay more to shop from a brand with great human rights credentials. M&S are one brand leading the way here, with a range of projects designed to ensure they have a positive impact on human rights and wellbeing. The M&S Global Community Programme aims to help one million people from their supply chain communities build livelihoods and conserve the environment over the next seven years. Read More : Influencer Marketing Tool To Move From Local To Global Market Top 4 Reasons To Outsource White Label PPC For Your Business How To Choose Best VOIP For Small Business 5 Marketing Tips To Help Grow Your Business On Instagram Investing In Machinery For A More Productive Business

How can I use an RSS feed reader for business? 5 great ideas

What is an RSS feed reader?

Is it going to help my business grow?