How can I use an RSS feed reader for business? 5 great ideas

Published on: 13 July 2021 Last Updated on: 10 January 2025

You’re here because you’re searching for that hidden weapon. The one secret that will give you a definitive edge over other companies in your line of work.

Behold the RSS feed reader. It’s not flashy. It can, in fact, be a little bit confusing, if you only have memories of them in the early 00s.

But it’s true. An RSS feed reader can make all the difference for your business.

What is an RSS feed reader?

Or maybe you’re not familiar with RSS. Here’s a crash course.

RSS is a protocol, which was developed early in the Internet’s youth as a way for users to have an easy way to access numerous sites simultaneously. Basically, every website and blog would have an RSS feed embedded in their code, which can then be accessed by an RSS feed reader.

Add any feed to your reader and then receive its content as soon as it’s posted. It’s that simple and was the chief way to stay connected and on top of development during the blogging craze.

Is it going to help my business grow?

Yes.

RSS readers have grown by leaps and bounds from where they started. For one, they now support all types of media files and formats, ranging from YouTube to podcasts. You’re able to cast your net wide – excellent for performing monitoring and research.

Not to mention how RSS feed readers have added tools, filters, and integrations that now place them firmly in the category of productivity tools. Depending on which RSS feed reader you have, you are in the perfect position to streamline your company’s journey to success.

How to use it for business?

a. Monitor your brand

To many, monitoring public opinion regarding their brand begins by opening their social media for a quick scroll down mentions and DMs. Maybe retweet something funny. That’s it. Smaller companies are particularly guilty of thinking ‘we’re small, so nobody’s really talking about us.’

It’s a fact many customers share their impressions of a business without tagging the businesses in their discussions unless it’s a direct complaint. Follow the breadcrumbs no matter how infrequent or small they are through RSS. Here’s what you can achieve with Inoreader as your RSS reader:

Create Google Alerts for important branded keywords and migrate them to Inoreader. This way you get the benefit of Alerts without the ineffective mail delivery.
Create keyword searches on social media, Twitter for instance, and subscribe to them via Inoreader, so you’re instantly updated when posts mention you.
Subscribe to important trade sites and set triggers to receive alerts whenever an article pops up that mentions your brand.

b. See what competitors do

The same principles as above apply here. Users can shift their attention easily to direct competitors in a heartbeat with minimal effort. You don’t have to change much in your monitoring approach, but it can also be wise to subscribe to your competitors’ newsletter, website, and social media.

The goal here is to monitor not just what’s said about your competitors, but also keep a close eye on every possible move they make. If you’re a considerably smaller fish in the pond, it’s smart to know when the market leaders are going to make an announcement, release a product or start a new campaign. That way you can time important marketing pushes on your part during the empty slots in their calendar.

Besides, your competitors are live case studies on the viability of campaigns and marketing ideas.

c. Follow influencers and bloggers

I mentioned trade publications above and the importance of checking for coverage of your brand, but there’s also another important category of sources you shouldn’t neglect. I’m talking about influencers and bloggers. These are the people that are somewhere between your target audience and industry systems.

They’re vehicles for promotion with varying degrees of influence. Some showcase what resonates with your ideal customers and others have economic power thanks to the size of their audience. Influencer marketing is still here for the time being and it’s a truly interesting phenomenon as it allows you to see firsthand what connects with your audience.

Influencers and bloggers thrive on their relatability to their followers. RSS feed readers are made for this exact purpose – follow blogs, newsletters, forums, and now a variety of media formats.

d. Discover new topics

RSS readers have made a sharp turn towards assisting their user base in finding relevant material, not just consuming it. After all, will you ever leave your RSS reader, when you keep on finding new and new feeds to explore? However, this functionality is not just created for leisure. It’s perfect for research purposes.

Inoreader has invested a lot into their discovery features. The very thing you encounter when you make your account is the discovery zone. You have several main branches of topics that further divide depending on how narrow your interests run. Each topic and subtopic is populated by the most subscribed-to RSS feeds in the reader’s database.

Furthermore, you have a lot more flexibility in how you explore suggestions thanks to the Sort by Magic feature, while the browser extension simplifies subscriptions to new RSS feeds and grants easy access to recent updates.

e. Learn more about your customers

Really, through the right blend of branded and non-branded keyword monitoring (we touched on both above), you arrive at a fuller, more fleshed-out profile of your ideal customer. You experience your customers in relation to your brand, which is essential in improving the ever-fragile brand-customer relationship. But more importantly, you get to experience them in their own environment. If you follow the current crop of successful influencers, then you know quite a lot.

Where do they hang out online? What’s important to them? How do they talk? What inspires them in their day-to-day life? What needs does your product meet? What motivates them to buy specifically from you? All these are questions you can answer. All from Inoreader’s dashboard.

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What Are The Most Popular Businesses In The East Coast States?

The East Coast of the United States is a diverse region widely known for its economic competence and capitalist spirit. From the metropolises of New York to the charming coastal towns of Florida, this part of the country boasts a wide assortment of businesses that contribute significantly to its economic variety. Thus, in this post, we are going to tell you about the most popular types of businesses that are popular in this region. What Are The Prerequisites To A Favorable Business Destination? There is a huge difference between a business destination and a general destination. Many elements combine together to make thriving investment destinations. Therefore these points attract large-scale investments. There are reasons why the East Coast stats has been one of the greatest investment destinations. So, let us start with the destination to understand the topic better. Business Friendly Policies Among the many points that help make a destination rich from the investment perspective, business-friendly policies are one of them. Moreover, the government in such a place ensures they have zero tolerance towards lethargy. They remain busy sharpening their policies to make the ecosystem suitable from the point of view of the business. They use their officials to take note of the situation or scenario from ground reality. This helps chalk out the best of policies. Safety Offered By The Establishments Investors of different scales look for a safety guarantee because they invest their hard-earned money. Alongside it, they take every measure to ensure they provide every element to ensure that the investor's money is safe. The first thing they do is stiffen the law and order situation. They also tighten the police system of the area so that the investors find themselves and their investments safe and secure. It can help them stay ahead in their business activities. Ambiance For Innovation And Learning Busiensses want to invest in a place where they get the best resources. It is indeed one of the core requirements of developing a business. Therefore, successful business-related states (that of the East Coast) make sure they open centers that promote education and technical expertise to the students. Moreover, these institutions create an environment for continuous research and development. In such places, the investors can easily get the desired quality human resources. Access To Market Business organizations usually want to invest in such a place where they get the desired market for their product. When the manufacturing place gets a strong and healthy market in the vicinity, they can easily meet their requirements. This is why manufacturing plants like to invest in such a place where they get a good investment ecosystem. The East Coast states have a combination of the best manufacturing facilities coupled with bustling and growing cities. This combination becomes a successful business destination. Furthermore, the government of these business-friendly states ensures they establish a healthy business relationship with their investors. Top businesses in the East Coast states Plenty of all sorts of businesses have been successfully developing in the East Coast states. It fully reflects the region's economic strength and innovation. Let us see the examples of the top businesses in these states. Technology and Startups State: Massachusetts. Prominent companies: Boston Dynamics, Akamai Technologies, HubSpot, Wayfair, etc. Massachusetts, particularly the Boston area, is a technology and innovation hub, with well-known universities and prosperous startups. Many small businesses, which later turned into big corporations, started by taking small credits such as Payday Depot. Healthcare and Biotechnology State: New Jersey. Prominent companies: Johnson & Johnson, Bristol-Myers Squibb, Roche, Merck & Co, etc. New Jersey is a key player in the pharmaceutical and biotechnology industries of the United States. The state is home to major corporations and research facilities. Hospitality and Tourism State: Florida. Prominent companies: Walt Disney World Resort, Planet Hollywood International, Marriott International, Carnival Cruise Line, Hilton Grand Vacations, etc. Florida`s sunny climate and world-class attractions make it a breeding ground for tourism. Plenty of trusted hospitality and entertainment companies provide first-class services for their clients in this state all year round. Media and Entertainment State: California (East Coast presence). Prominent companies: Paramount Global, the Walt Disney Company, NBCUniversal Media (part of Comcast), etc. While primarily related to the West Coast, major entertainment conglomerates have a significant presence on the East Coast, mainly in the state of New York. Construction and Real Estate State: Virginia. Prominent companies: S. L. Nusbaum Realty Co., Boyer Landscaping, Inc., Clark Construction Group, Branch Builds, Inc., JBG Smith, etc. Virginia`s closeness to Washington, D.C., has already driven a prosperous real estate and construction industry. As of 2023, it mainly focuses on government and commercial projects. Related: 6 Top CRM for Small Businesses in 2019 Retail and E-Commerce State: Pennsylvania. Prominent companies: The Hershey Company, QVC, Dick's Sporting Goods, etc. Pennsylvania has long become home to a variety of retail giants and e-commerce companies, which greatly contribute to the state's economic strength. Education and EdTech State: Maryland. Prominent companies: Johns Hopkins University, Laureate Education, 2U, StraighterLine, Ethink Education, etc. Maryland's proximity to the nation's capital has led to a significant concentration of various sorts of educational institutions and prominent EdTech vendors. Logistics and Transportation State: Georgia. Prominent companies: Delta Air Lines, Norfolk Southern Corporation, United Parcel Service, etc. With its major international airport in Atlanta, Georgia plays an essential role in transportation and logistics across the United States. Food and Beverage State: New Hampshire. Prominent companies: Timberland Brewing Company, Stonyfield Organic, Lindt & Sprüngli, etc. New Hampshire's food and beverage industry is perfectly known for its high-quality products. It includes various specialty food producers and breweries. Final words Summing up all the mentioned above, the East Coast states are true evidence of the economic variety that perfectly characterizes this region. Here, everyone can enjoy a wide range of real business opportunities. Therefore, the East Coast's most popular businesses cover various sectors, which reflects the flexibility of entrepreneurs who are happy to call this region home. And now, this region of the United States continues to be a productive ground for plenty of successful businesses. Read Also: How businesses can use stock trading Tips for Small Businesses To Raise Funds for Their Projects Unveiling the Minds Behind Pinterest: Who Really Owns It?

A Viable Alternative to Wild Fish: Can Salmon Farming Be Sustainable?

The demand for salmon continues to soar as it drives the expansion of aquaculture. For many years, conscientious consumers have been advised by the environmentalists to keep away from farmed salmon, but things have begun to change due to the evolving industry. Salmon is rich in protein as well as omega-3 fatty acids which are ideal for your heart’s health. As a result, salmon has increasingly been marketed as a healthy product for consumption. The demand for salmon has increased more than 20% in the past years while consumption is much higher than it was in the eighties. Despite these promising numbers, many people still question the viability of salmon farming. To understand whether or not salmon farming is sustainable, here is what you need to know. Aquaculture Then and Now: Aquaculture, the practice of raising seafood within a controlled setting, has been around for many years. This practice was used by the Australian indigenous people and people from the Roman Empire. In China, aquaculture during the Tang Dynasty resulted in the mutation which created goldfish which is now used as a ubiquitous pet in homes. Currently, the aquaculture industry is one of the fastest growing sectors in the entire world. The natural fisheries have placed limitations on the number of fish that can be caught during a particular period of the year. As an alternative, fish farming has offered consistent and large quantities of seafood and fish. The addition of aquaculture stock including oysters and salmon has been instrumental in meeting the current demands for seafood, making aquaculture a more sustainable practice. Today, aquaculture and Salmon farming plays an instrumental role in the economy, offering numerous job opportunities in the operations as well as the ancillary services. The Environmental Defense Fund states that exports of global fisheries now earn more revenues as opposed to any other traded food component such as coffee, cocoa, and rice. This aspect illustrates the sustainable aspect of aquaculture and farmed salmon. What are the Misconceptions? The farmed salmon industry faces so much negative perception, most of which is brought about by the media hype. One of the greatest misconception people have about farmed salmon is that doesn’t offer the same nutrient quality as the wild salmon. Nevertheless, just like the wild salmon, it is imperative to not that farmed salmon has low saturated fat as opposed to other kinds of proteins. Moreover, the rich, pink hue of this kind of fish is created from natural compounds found in their feed. As mentioned earlier, one of the advantages of farmed salmon is its provision of the beneficial omega-3 fatty acids which can be seen in most wild salmon varieties. Through a number of independent studies undertaken by the National Cancer Institute, FDA, and other reputable companies or organizations, PCB levels evident in the wild and farmed salmon are safely under the tolerance levels that the FDA has set. Apart from the nutritional misconceptions, there’s some sort of confusion among the public regarding the environmental impact of salmon farming and the feed conversion processes. According to recent studies, the feed conversion ratio of farmed salmon is quite lower compared to the wild salmon. Moreover, the extensive water testing evident in salmon farming has shown that the farming process doesn’t negatively affect the water’s overall quality. Low Impact on the Environment: According to studies conducted by the National Oceanic and Atmospheric Administration, aquaculture has less impact on the environment. If anything, this practice can benefit rather than destroy the environment. This is because practices such as salmon farming can be conducted using practices which don’t harm the environment. That way, it becomes possible to meet the ever-growing demand for seafood, thus supplementing the fish that has been harvested in the wild. Although there are documented issues associated with fish farming such as the use of chemicals, water pollution, and threat to natural fish, farmed salmon among other kinds of fish farming is a sustainable solution to the depletion of wild fish. Offshore Expansion: One of the advantages of salmon farming is its flexible nature. To promote sustainability, salmon farming salmon can be moved from nearshore onto land. The ocean is large and there are massive opportunities for farmers to expand the practice in different locations. Farming can be done on land or taken further offshore where the impact on the environment is minimal because farming is done in an open water body where waste can be carried further beyond the sea. However, this can be capital intensive because farmers need systems that are physically stronger to manage the challenges brought about by wave action and wind. As the industry continues to expand, chances are farmed salmon will be moved out into other environments. Given the current trends in technology and innovation, it will not be surprising to see farmed salmon taking the world by storm. Where the practice is today portrays some massive steps from where the practice was some years back, a clear indication that salmon farming is bound to take the world by storm in the coming years. The Future of Farmed Salmon: When visualizing the future of fish farming, it is imperative to establish different components in connection to the practice. Some of these include its environmental impact, its effect on health, and its sustainable aspect. With regard to sustainability, as the demand for protein continues to grow, their production will continue to increase. In such a case, nutritionists will be looking at practices as salmon farming to see how they will continue to provide the much-needed protein. And despite the various challenges associated with farmed salmon, it is imperative to note that aquaculture is an efficient way of producing protein. In that regard, salmon farming leads the way when it comes to innovation in the field of aquaculture, offering a solution to the global problem of protein production. To attain the goal of sustainability, it is important for salmon farmers to continue utilizing new innovation and eco-friendly techniques which have a lesser impact on the environment. Final Word: Aquaculture has been one of the most dependable practices for providing seafood and ensuring the provision of much-demanded protein. Generally, farmed salmon is a sustainable practice and an excellent alternative to wild fish. Read Also: A Few Tips About Reef Fishing On A Fishing Charter The Fishing Industry Needs More Sustainability Awareness

Green Business Opportunities for Eco-Entrepreneurs

Whether or not people are willing to admit it, climate change is here. And it's affecting how people live in all parts of the world, from rising sea levels that are wiping away micro-islands to protracted droughts that are impacting crop yield. As an entrepreneur, you have the ability to make an even broader impact towards a greener and more sustainable approach to doing things. Here are six green business opportunities for eco-minded entrepreneurs: Green Printing: Ink refill businesses don't exactly sound exciting or profitable, but it's actually a highly lucrative endeavor, not to mention an eco-friendly one, too. Refilling ink cartridges reduces non-degradable plastic waste that end up in landfills. In fact, close to 400 million empty ink and toner cartridges are discarded each year. That creates tonnes of plastic and chemical waste that seep into and pollute soil and water systems. Green Finance: Businesses like Red Maple Financial are helping create a greener future by diverting their funds and resources into local, community-driven projects. You can either invest in or create a similar business model that supports sustainable, eco-friendly agriculture. Aside from financing, green finance is also typically involved in projects that create educational opportunities, support artistic endeavors, and bolster local ecological interest. Green Retail: Eco-friendly retail stores, like EcoPlum, are becoming increasingly common as retail consumers become more aware and proactive about their carbon footprint. With each purchase, customers can earn points that they can later exchange for rewards or choose to donate to worthy environmental projects. Every product these green retailers sell also bear a green certification, which means you are also supporting sustainable manufacturing practices. Green Construction: Construction is and will always be a booming industry. As the human population increases, construction projects will relatively increase as the need for housing and public facilities emerge. Sustainable construction materials including recycled railroad ties and pilings are paving the way for greener infrastructure. Companies, like Axion, are switching from traditional, non-sustainable materials, like gravel and steel, to recycled plastic. Green Catering: The food industry, for decades, has been generating millions of tons of waste, from unsold crops to spoiled meats. Organic catering is a great way to combine your passion for food and the environment. By catering to local parties and business events, you can control and lower food spoilage by using only organic and locally-grown fruits, vegetables, and meats. You can also ensure that poultry is raised and slaughtered humanely by working only with farms that adhere to strict and rigorous practices and standards. Green Blogging: If you want to start an eco-friendly business but is short on funding, you can always share your values and inspire change by starting your own blog. As a green blogger, you will be writing about environmental topics, such as reviews of green cleaning products or organic restaurants in your local area. You can start making money through marketing and/or selling these eco-friendly brands to your readers. Final Thoughts: Going green is crucial towards saving the planet for future generations. As an entrepreneur, you have more influence and power to affect change in the direction that you want. Keep in mind that these are only six of the many green businesses that you can pursue. In general, any business today can be recreated into an eco-friendly, sustainable model of itself. Read Also: Why Do Entrepreneurs Put Up Their Drop Shipping Websites For Sale? 7 Startup Ideas For Young Entrepreneurs

How can I use an RSS feed reader for business? 5 great ideas

What is an RSS feed reader?

Is it going to help my business grow?