How can I use an RSS feed reader for business? 5 great ideas

Published on: 13 July 2021 Last Updated on: 10 January 2025

You’re here because you’re searching for that hidden weapon. The one secret that will give you a definitive edge over other companies in your line of work.

Behold the RSS feed reader. It’s not flashy. It can, in fact, be a little bit confusing, if you only have memories of them in the early 00s.

But it’s true. An RSS feed reader can make all the difference for your business.

What is an RSS feed reader?

Or maybe you’re not familiar with RSS. Here’s a crash course.

RSS is a protocol, which was developed early in the Internet’s youth as a way for users to have an easy way to access numerous sites simultaneously. Basically, every website and blog would have an RSS feed embedded in their code, which can then be accessed by an RSS feed reader.

Add any feed to your reader and then receive its content as soon as it’s posted. It’s that simple and was the chief way to stay connected and on top of development during the blogging craze.

Is it going to help my business grow?

Yes.

RSS readers have grown by leaps and bounds from where they started. For one, they now support all types of media files and formats, ranging from YouTube to podcasts. You’re able to cast your net wide – excellent for performing monitoring and research.

Not to mention how RSS feed readers have added tools, filters, and integrations that now place them firmly in the category of productivity tools. Depending on which RSS feed reader you have, you are in the perfect position to streamline your company’s journey to success.

How to use it for business?

a. Monitor your brand

To many, monitoring public opinion regarding their brand begins by opening their social media for a quick scroll down mentions and DMs. Maybe retweet something funny. That’s it. Smaller companies are particularly guilty of thinking ‘we’re small, so nobody’s really talking about us.’

It’s a fact many customers share their impressions of a business without tagging the businesses in their discussions unless it’s a direct complaint. Follow the breadcrumbs no matter how infrequent or small they are through RSS. Here’s what you can achieve with Inoreader as your RSS reader:

Create Google Alerts for important branded keywords and migrate them to Inoreader. This way you get the benefit of Alerts without the ineffective mail delivery.
Create keyword searches on social media, Twitter for instance, and subscribe to them via Inoreader, so you’re instantly updated when posts mention you.
Subscribe to important trade sites and set triggers to receive alerts whenever an article pops up that mentions your brand.

b. See what competitors do

The same principles as above apply here. Users can shift their attention easily to direct competitors in a heartbeat with minimal effort. You don’t have to change much in your monitoring approach, but it can also be wise to subscribe to your competitors’ newsletter, website, and social media.

The goal here is to monitor not just what’s said about your competitors, but also keep a close eye on every possible move they make. If you’re a considerably smaller fish in the pond, it’s smart to know when the market leaders are going to make an announcement, release a product or start a new campaign. That way you can time important marketing pushes on your part during the empty slots in their calendar.

Besides, your competitors are live case studies on the viability of campaigns and marketing ideas.

c. Follow influencers and bloggers

I mentioned trade publications above and the importance of checking for coverage of your brand, but there’s also another important category of sources you shouldn’t neglect. I’m talking about influencers and bloggers. These are the people that are somewhere between your target audience and industry systems.

They’re vehicles for promotion with varying degrees of influence. Some showcase what resonates with your ideal customers and others have economic power thanks to the size of their audience. Influencer marketing is still here for the time being and it’s a truly interesting phenomenon as it allows you to see firsthand what connects with your audience.

Influencers and bloggers thrive on their relatability to their followers. RSS feed readers are made for this exact purpose – follow blogs, newsletters, forums, and now a variety of media formats.

d. Discover new topics

RSS readers have made a sharp turn towards assisting their user base in finding relevant material, not just consuming it. After all, will you ever leave your RSS reader, when you keep on finding new and new feeds to explore? However, this functionality is not just created for leisure. It’s perfect for research purposes.

Inoreader has invested a lot into their discovery features. The very thing you encounter when you make your account is the discovery zone. You have several main branches of topics that further divide depending on how narrow your interests run. Each topic and subtopic is populated by the most subscribed-to RSS feeds in the reader’s database.

Furthermore, you have a lot more flexibility in how you explore suggestions thanks to the Sort by Magic feature, while the browser extension simplifies subscriptions to new RSS feeds and grants easy access to recent updates.

e. Learn more about your customers

Really, through the right blend of branded and non-branded keyword monitoring (we touched on both above), you arrive at a fuller, more fleshed-out profile of your ideal customer. You experience your customers in relation to your brand, which is essential in improving the ever-fragile brand-customer relationship. But more importantly, you get to experience them in their own environment. If you follow the current crop of successful influencers, then you know quite a lot.

Where do they hang out online? What’s important to them? How do they talk? What inspires them in their day-to-day life? What needs does your product meet? What motivates them to buy specifically from you? All these are questions you can answer. All from Inoreader’s dashboard.

Read Also:

4 Reasons Your Home Business Needs A Virtual Receptionist
Influencer Marketing Tool to Move from Local to Global Market
5 Content Ideas to Use with Instagram Influencers

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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9 Ways To Improve Efficiency At Your Manufacturing Business

Whether you're a small manufacturing business or a large one, it can be tempting to think that your systems are working fine. But the truth is, there's always room for improvement. If you want to save money and improve efficiency in your company, consider these eight ways: Use Better Technology You can use technology to improve efficiency. It will help you make better decisions, use resources more efficiently and be more productive. This can lead to savings on labor costs, which means that you can pass those savings along to your customers in the form of lower prices. Technology is also crucial for reaching a larger customer base and improving quality control measures within your business. Use The Right Type Of Actuator Actuators are used to control movement and can be electric or hydraulic. Electric actuators are better for small movements, while hydraulic ones are better for large movements. Using a linear actuator has the added benefit of being able to handle high pressure, which is ideal for manufacturing processes that require heavy lifting. Audit Your Workflow As you work to improve the efficiency of your manufacturing business, it will be very helpful to do a complete audit of your current workflow. This means taking the time to look at the process from beginning to end and from the customer's perspective. You should also think about how you can make the process better, and how you can make it more efficient. Asking yourself these questions will help ensure that any changes that are made improve productivity rather than hinder it. If there is no improvement in productivity after implementing a new process or system, then it might be time for an overhaul instead of an upgrade! Use Machines For Folding And Packing Many folding and packing machines can be used to fold and pack items. Machines, such as letter folding machines, are equipped with unique features such as the ability to program folding patterns and fold different-sized, shaped, and material items with ease. The use of these machines will allow you to reduce wastage in your manufacturing business by minimizing the time spent folding manually while increasing efficiency in your production process. Build A Culture Of Efficiency To build a culture of efficiency, you need to define what efficiency means for your business. Is it cost-per-unit? What are the costs? The most important thing is to know what the problem is before you start solving it. Once you have clearly defined the problem and its root cause in terms of dollars spent and time wasted, then you can begin creating metrics for measuring your progress and results. You should set goals that are both ambitious and realistic; this will keep everyone motivated but also avoid setting expectations that may not be met at first (which could lead to frustration). Customize Your Control Panels To get more out of your electrical control panels, customize it. Customize the control panel to make it easy for users to use and understand. Make sure that the control panel is easy to clean and maintain. Think About The Future The future is both predictable and unpredictable. By looking at trends in your industry, you can predict what will happen in the future. However, some things will come as a surprise to you. To prepare for these surprises, use a predictive model to determine how your business may change over time and then make changes accordingly. You and your team should consider how: Your business will likely evolve in response to external factors (for example competitors entering or exiting the market) Your customers' needs will change (for example they could get married and have children) Your suppliers' needs will change (for example they could go out of business or switch suppliers) Focus On Managing Errors And Waste, Not Just Making Products Managing errors and waste are key to increasing your efficiency in the manufacturing process. Here's the difference: Errors are mistakes that occur during the production process, such as a worker misreading a part. Waste is any loss of product or something that isn't used properly, like scrap metal from cutting too many parts or leftover parts after assembly. Think About Problems From Different Angles To improve efficiency and get the most out of your manufacturing business, you have to think about problems from different angles. Don't just look at the problem itself; look at the people involved in solving it. However, don't just look at the product or service; look at who is buying it and what their needs are. Don't just think about how things are done now; think about how they could be done better in the future if only there were some changes made today! If this sounds too abstract for you, let's use an example: A machine breaks down and needs replacing urgently because so many orders aren't getting fulfilled on time anymore due to its malfunctioning nature. There are three ways of approaching this issue: one is by thinking about how to replace this particular machine as soon as possible by finding another similar one somewhere else (and maybe even cheaper). Another option would be working with an expert mechanic who knows what needs fixing first before taking action towards repairing all other parts which might be damaged too - but not necessarily always needing immediate attention right away like a simple replacement would entail. This could lead to delaying production until everything gets fixed up properly again...which isn't feasible unless you have enough cash flow coming through regularly enough without having any major expense issues arising from unexpected repairs during periods when there isn’t much available income coming through yet. Conclusion We hope you’ve found these tips useful. They can help you improve the efficiency of your business and make it a more profitable one, which is always a good thing! Read Also: 10 Benefits & Drawbacks Of Purchasing A Heat Pump 6 Incredible Tips To Reach Your Small Business Customer Different Ways You Can Grow Your Business With Custom Bucket Hats

Why Two-Way Radios Enable More Natural Communication Than Digital Messaging?

“Hey, you there?”“Yep, go ahead.”“We’ve got a delivery backing into Dock 2. Can someone clear the lot?” Just like that, problem solved. No typing. No waiting. And not even a passive-aggressive “???” message or missed Slack notifications. Just one voice, instantly connecting with another. Ah, the beauty of two-way radio communication. That’s the difference a two-way radio makes. It’s not just about speed or reliability - it’s about something often overlooked in workplace tech: natural human communication. And as more companies lean into complex digital ecosystems for collaboration, many teams are quietly rediscovering that sometimes, the simplest tech still works best. The Problem With Digital Messaging: Delayed, Detached, And Exhausting Let’s be honest: messaging apps are great. Until they’re not. We live in a time of nonstop notifications, ping fatigue, and communication that’s oddly... sterile. Emails are too formal. DMs get buried. Group chats spiral out of control. And worse? Every message seems to demand a perfectly crafted response—preferably one with the right emoji tone. In fast-moving environments - think logistics, event coordination, construction, hospitality, security - this kind of messaging isn’t just inefficient. It’s unnatural. It forces people to shift gears mentally. From action mode to screen mode. From solving a problem to explaining it with thumbs. And that delay? It adds friction to workflows that rely on immediacy and instinct. Two-Way Radio Communication: Why Voice Still Wins? Voice is our original communication tool. It's direct. It's emotional. It carries tone, urgency, clarity - all the things a typed message can easily distort. When someone says, “I need help at the front gate,” you hear the stress, the context, the situation in their voice. You can respond accordingly. Fast. Intuitively. A two-way radio communication system preserves that real-time vocal connection, making communication feel less like a task and more like a conversation, without the need for punctuation or internet access. Real-Time = Real Response: Digital messaging, by design, is asynchronous. You send a message... and wait. Maybe they reply in 30 seconds. Maybe 10 minutes. And sometimes never. Two-way radios, on the other hand, are built for right now. You speak. They hear. They respond. Instantly. No inbox. No read receipts. Also, no “Can you repeat that? I was in a different app.” It’s communication as it happens, not after it happens. Voice Removes The Guesswork: Ever sent a message that got misunderstood? Sarcasm didn’t land? Wasn’t the urgency clear? Welcome to text. Now consider this: with a radio, someone hears your actual voice. They catch your pacing, tone, and even your background noise. Are you calm or out of breath? Is it a routine update or an emergency? Are you joking—or dead serious? Text can't do that. But your voice? It’s your most expressive tool. In critical team settings, that nuance isn't a luxury. It's vital. The Cognitive Load Of Typing Vs. Talking: Typing takes effort—mental, physical, emotional. Think about what happens every time you send a message: You craft it and reread it. Then, you rephrase it (so you don’t sound rude). You add an emoji. Finally, you hit send. You stare at the screen, wondering if it was received. Multiply that by 50 messages a day, and it’s no wonder people are mentally exhausted by “communication.” With two-way radio communication, you just say what you mean like a human. No preamble. No polish. Also, no second-guessing. Just: “Gate 3’s blocked again.” Done. Multitasking? Radios Were Built For That: Unlike smartphones or laptops, two-way radios are made for people who are moving. They’re clipped to belts, held in one hand, or mounted on gear. You don’t need to stop what you’re doing to use one. There’s no unlocking, no typing, no scrolling to find the right chat thread. Press a button. Speak. Keep working. This kind of frictionless communication is a game-changer for active jobs—warehouse pickers, parking attendants, security patrols, tech crews, you name it. Radios let you stay connected without sacrificing flow. The Group Conversation Advantage: Messaging apps can simulate group chats, sure. But they’re messy. People talk over each other. Messages get missed. Notifications pile up. And someone inevitably types “what channel is this again?” Radios handle group communication better. With channel-based systems, you can: Keep maintenance on one channel. Ops on another. Supervisors on a third. And call across when needed. Everyone who needs to hear a message hears it. And everyone who doesn’t? Stays focused. No spam, no cc's, no reply-alls. It’s communication organized by need, not inbox chaos. Radios Help Build Rapport, Even Without Seeing Each Other: Here’s a fun side effect of voice-first systems: people actually feel more connected. They hear each other’s voices all day. They pick up on personalities, tone, even inside jokes. That matters—especially on spread-out teams who rarely meet face-to-face. Typing a message feels transactional. Talking to someone—even briefly—creates a sense of presence. And presence builds trust. In other words, radios don’t just enable fast communication. They enable human communication. Fewer Distractions, More Focus: Let’s not forget: smartphones and messaging apps are distraction magnets. One second you’re opening Slack… the next, you’re checking the weather, replying to a meme, and Googling “best shoes for standing all day.” Time lost. Focus gone. Radios have none of that. They’re purpose-built for one thing: letting people talk to each other quickly and clearly. No rabbit holes. No “accidental” social scrolling. Just fast, natural conversation—then back to work. Digital Messaging Has Its Place, But It’s Not Everywhere To be clear, this isn’t an anti-tech rant. Messaging has its role. It’s great for documentation, long-form updates, or after-hours questions. But for real-time operations? Fast-moving teams? People with gloves on and things to lift? Text just doesn’t cut it. If you need fast, fluid, human-centric communication, you need a tool designed for it. A two-way radio still delivers that better than anything else on the market. Especially one that blends classic push-to-talk functionality with nationwide coverage via LTE. Talk Like A Human With Two-Way Radio Communication: We spend so much time optimizing communication—more channels, more apps, more integrations. But maybe we’ve lost something in that process. Maybe the fastest way to work better together isn’t another productivity platform. Maybe it’s just… talking. Because when you strip away the noise, a two-way radio does one thing beautifully: it lets people talk like people. And sometimes, that’s all a team really needs. More Resources: The Importance of Packaging Design in Small Business Success Aligning Your Financial Plan With Your Values 4 Ideas for Gifting Presents That Support Small Businesses

Maximising Opportunities: The Advantages Of Using An Accounting Recruitment Agency

Navigating the job market, especially in the field of accounting, can be a challenging task. In such instances, accounting recruitment agencies serve as invaluable resources, connecting employers with qualified candidates and assisting job seekers in finding suitable roles. These agencies are pivotal in maximizing opportunities for employers and accounting professionals, streamlining the hiring process with expertise and efficiency. Expertise In Industry Knowledge And Trends One of the primary advantages of utilizing an accounting recruitment agency is their in-depth knowledge and understanding of the industry. These agencies specialize in accounting and finance roles, possessing insights into market trends, industry demands, and specific skill sets employers seek. Leveraging this expertise, they match candidates with positions that align not only with their qualifications but also with the evolving needs of employers, ensuring a better fit for both parties. Access To A Diverse Network Of Opportunities Accounting recruitment agencies have access to a vast network of employers and job opportunities that may not be publicly advertised. They often have relationships with numerous companies, including small firms, multinational corporations, and specialized accounting practices. This broad network grants job seekers access to many job openings that align with their career aspirations and expertise. It expands their options beyond what may be available through traditional job searches. Streamlined Job Search Process Partnering with an accounting recruitment agency streamlines the job search process significantly. These agencies act as intermediaries, simplifying the application and hiring process for candidates. They assist with resume optimization, offer interview guidance, and provide insights into company cultures and job requirements. It helps candidates to present themselves more effectively to potential employers. Customized Career Guidance And Support An accounting recruitment agency offers personalized career guidance and support tailored to the needs of job seekers. They assess candidates' skills, qualifications, and career goals, offering advice on professional development, skill enhancement, and potential career paths. This personalized approach helps candidates refine their career objectives and strategically navigate the job market. Temporary And Permanent Placement Options These agencies offer diverse placement options, catering to candidates seeking both temporary and permanent positions. For those exploring contract or temporary work in accounting, these agencies provide opportunities to gain experience. One must also get exposure to various industries and the potential for full-time employment. Simultaneously, they assist candidates in securing permanent roles that align with their long-term career objectives. Negotiation Support And Offer Guidance During the hiring process, an accounting recruitment agency provides invaluable assistance in negotiating offers and navigating the intricacies of employment terms. Their experience handling negotiations helps candidates secure competitive compensation packages, benefits, and other employment terms. Thereby ensuring a mutually beneficial arrangement for both the candidate and the employer. Conclusion In the competitive landscape of the accounting profession, partnering with an accounting recruitment agency is a strategic move. This maximizes job seekers' and employers’ opportunities. These agencies, equipped with industry expertise and extensive networks, offer a streamlined job search experience. They also offer personalized support and access to diverse career opportunities. By leveraging the resources and guidance provided by accounting recruitment agencies, individuals can enhance their prospects, advancing their careers within the dynamic realm of accounting and finance. Additional: Notary Business – 5 Ways To Earn Extra Money Reasons Your Business Needs Cybersecurity Solutions How To Make Your Business Stand Out With Custom Merchandise

How can I use an RSS feed reader for business? 5 great ideas

What is an RSS feed reader?

Is it going to help my business grow?