Who Is An Intrapreneur? Definition, Characteristics, Pros/Cons, More

Published on: 27 June 2022 Last Updated on: 01 July 2022

Intrapreneurs and Entrepreneurs – they sound similar right?

Yeah, they do, but their definition, meaning, and characteristics are totally different from one another. Here is what we know about entrepreneurship.

Read the guide till the end to grab some rich insights.

Who Is An Intrapreneur?

Here is a concise definition.

An intrapreneur is the one who is responsible for developing an innovative project or idea within an organization.

He/she doesn’t face the outsized risks that an entrepreneur doesn’t. However, he possesses the major access to all the capabilities and resources of an established company. To be very specific, the intrapreneur gets the autonomy to work on projects having a considerable impact on organizational development.

The term intrapreneur is an amalgamation of two words like “internal” and “entrepreneur.” In 1978, it was first coined by Elizabeth S. Pinchot and Gifford Pinchot II in a white paper.

How Does Intrapreneurship Work?

You are now well aware of what is an intrapreneur. They are the employees of an organization who are given the responsibilities of working on special ideas and projects. In addition, they are given the freedom and time to develop and grow the project that an entrepreneur would.

Does this sound like they work solo? Well, not really because intrapreneurs have all the capabilities and resources of the firm at their disposal. Additionally, they have different objectives. While an entrepreneur envisions the creation of a company from level 0, the intrapreneur has a broader vision for an established entity.

The visions mainly involve radical changes to company processes, products, or traditions. He applies his skills and experiences directly to implement them on the job.

What Are The Characteristics Of A Good Intrapreneur

I hope, by now the meaning is pretty clear to you? Now, Intrapreneurship has some roles and responsibilities which require some special characteristics. Below, I have listed some of the characteristics an efficient intrapreneur must possess.

1.They Are Passionate About Problem Solving

Angels and Intrapreneurs will agree on this one. Focused intrapreneurs are the ones who are passionate about solving problems and set forth to resolve business-oriented issues.

2.They Are Curious, And Adaptable Enough

When it’s the start of a business, the intrapreneur has to play roles in several sectors such as product management, engineering, and marketing. Hence, angels look for people who are curious, adaptable, and respond to learning and development.

3. They Are Transparent

As an intrapreneur, the fastest and most efficient way to gain the confidence of your sponsors is by showing transparency. If any unwanted circumstance happens, then also, transparency needs to be maintained.

4. They Are Resilient

Intrapreneurs starting a business simply have an idea which they have to work super hard to give a shape. That’s why they need to be highly resilient since it’s likely they would come across a plethora of obstacles throughout their journey.

Pros And Cons Of Intrapreneurship

Here is a critical analysis of Intrapreneurship I have explained through an evaluation of its pros and cons. Take a look at the table below:

Pros Of Intrapreneurship	Cons of Intrapreneurship
It decreases the financial risk on the innovator	The glory you enjoy is not for you only, it’s shared.
Makes use of all the organizational talent and resources	There is high potential for conflicts with the other members.
Increases the delivery of better services, products, or support.	Returns are generally less in comparison to the entrepreneurs.
Enlarges your reputation and develops your network.	There are a myriad of risks pertaining to failure
It’s a stepping stone to entrepreneurship	You will still have a boss monitoring you

Companies Around The World Having Intrapreneurs

Here are some leading tech giants around the world who support Intrapreneurship just like different types of entrepreneurs:

Google
Microsoft
Shutterstock
Intel
Facebook
Apple
General Motors
Virgin

Frequently Asked Questions (FAQs):

Q1. What Does Intrapreneur Mean?

An Intrapreneur is an employee who is given the support and authority to create a new service or product. Unlike entrepreneurs, they have no concern about whether or not the product would become a revenue source for the company.

Q2. What Is Intrapreneur Example?

One of the greatest examples of Intrapreneurship is Dreamworks Animation. It’s a media behemoth that gave classic works like Madagascar and Kung Fu Panda. They also offer classes on script writing to the animators.

Q3. What Are The Types Of Intrapreneurs?

The 3 types of Intrapreneur are as follows:
1. Advocate, coming from a customer-facing role
2. The creator coming from an internal-facing role
3. The change maker coming from an external-business-facing role.

Q4. What Is The Difference Between Intrapreneurs And Entrepreneurs?

The main difference between Intrapreneur and Entrepreneur is that an entrepreneur is a ground-up-and-go person when it comes to their own money. On the other hand, an intrapreneur is someone who starts steaming from inside a large company. That’s all about Entrepreneur Vs Intrapreneur.

The Bottom Line

That’s all we had to say about Intrapreneurs. They are overlooked often in the realm of entrepreneurship. However, with the world-changing innovation coming up, established corporations are prioritizing them.
Wanna learn how to become an intrapreneur and Intrapreneur Vs Entrepreneur in more detail? Then keep an eye out on our website as we will be coming up with a guide to that.

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Prep Your Office For An Ergonomics Work Setting: Tips To Make It Perfect

A healthy and safe working environment is quite a product-oriented work environment. Regardless of the company’s size, some enterprises strive to prepare an ergonomically sound and capable workplace for their employees. Ergonomics is vital because it safeguards the employees' mental and physical health and well-being. Similarly, you can avoid issues like repeated injuries and overexertion by incorporating effectively designed ergonomics equipment. When there is poor ergonomic practice, it is the duty of every employee to ensure they are using good ergonomics at their own working station. With a desk, fancy chairs, and equipment, the world will not assist an employee who slumps and slouches in an awkward way at their desk. In this article, you will find certain important tips to help you focus on the office and create a productive and healthy working environment. Ways To Immediately Improve Your Workstation Ergonomics When you are uncomfortable at your desk or feel discomfort while working, it is due to a poorly positioned keyboard and monitor. It might further prevent an individual from reaching their full potential of working. Here is a list of tips to help you create an ergonomic working station. 1. Proper Height Display Monitor and other display devices should be placed at an eye level when your employees use them. Similarly, when viewing a display, one must not strain the neck or squint the eyes. Therefore, ergonomics is dedicated to employees not being required to alter their neck to right, left, down, and up to see a display. Thus, the principles apply to individuals with conventional single monitors and power the users in employing the multiple displays. 2. Good Working Posture Whether your employees work in a warehouse or within a corporate office, the top ergonomics priority is establishing an effective workstation. You need to ensure that your employees are able to stand or sit in the correct body posture. On the other hand, you need to see if they work in a relaxed position that requires no stress or excessive reaching to task completion. Standing at the workstation is also suggested and is a good ergonomics approach. This will ensure your employees stand straight and wrists and arms remain in a neutral position. 3. Keyboard Position With ergonomics, a proper keyword, a mouse, and other gadget configurations are just as significant as your employee posture regarding neutral body position. If the individual is reaching out for the mouse at a problematic place and has violated the parallel rule (inline) of wrist or elbow, then it might not be suitable for health reasons. Ensure the employees reach for input devices that can lead to excessive fatigue after lengthy exposure. You should place the mouse and keyboard where the employees can easily access them without neglecting any of the neutral body positioning rules. Furthermore, tailor your devices for the employee who is using them. Furthermore, both the devices should be tailored for the person using them. This might require an adjustable device for diverse users. Thus, flexibility or malleability is the most important element. 4. Adjustable Chairs And Desk You must prioritize purchasing high-quality commercial business furniture with adjustable chairs and equipment to maintain a good posture and a neutral body position. If you observe, there are individuals who have a poor sitting posture. On the other hand, there are employees who do not take breaks and sit constantly in one place for a long duration. This creates a risky situation of experiencing injuries and weariness to their neck and back. The more comfortable a chair and desk can be, the more you can tailor the individual's use. Similarly, when it comes to ergonomics, employees must sit comfortably and work with dedication rather than suffer from pain. 5. Reduced repetitive Movement The majority of business or corporate employees suffer from MSDs or Musculoskeletal disorders that occur due to repetitive movement. Even if your employee applies perfect ergonomics rules, repeating the same without any motion will cause them stress and later an injury. One of the best ways to combat the issue is by altering the duties and responsibilities. When they do something else and perform a different movement, even after a short time, it will eventually bringing down the capability for stress and injury. 6. Environmental Setting Often, the environmental setting is overlooked within a working station. Some essentials of ergonomics are proper lighting, convenience, humidity, and temperature. However, the lighting must not cause any glare on the computer screen. This denotes that your workplace should be equipped with soft light systems. Incorporate light that is good for working and reading and will be necessary for computer light. On the other hand, the settings of temperature are trickier since individual preferences differ. Avoid MSD among employees and reduce the working space temperature for a comfortable work experience. 7. Standing Up And Moving Around This is one of the most important tips for office employees: get up from your seat and move around. It is as simple as it can be. Once an hour, workers should get up from their seats and take a few minute breaks. You can also encourage your employees to take short breaks, walk, visit the restroom, or grab a cup of tea. Remember, a healthy working environment is a productive working environment. 8. Shield Your Eyes There are many business sectors that use computers regularly, and employees spend several hours each day. When you constantly work in front of the computer at a regular stretch of time, the blue light from the screen induces eye weariness and strain. In this situation, it is an effective method of incorporating ergonomics in your workstation to include preventive measures to keep employees motivated. It is your responsibility to look after the employee and their well-being. In order to do this, you might either wear blue glasses or rearrange the employee schedule of spending screen time. Summing Up Some of the major advantages of ergonomics working station include: Increased working satisfaction. Reduced number of employee compensation claims. Decreased sick leaves or less number of physical injuries. Therefore, the majority of professionals within different business sectors spend their working days at a desk. This is why it is crucial to adjust their desk and chairs to their comfort level. Thus, it is important to learn about workplace ergonomics as it can help you reduce fatigue, workplace injuries, and stress levels. Even if the employee is not in danger, you can contribute to making the workplace a pleasant atmosphere where individuals look forward to coming to work every day. Read Also: Remote Working In 2022: 5 Must-Have Tools—You Need To Know Sneak Peek Into The Working Of HR Department Five Reasons Why Freelancers Should Use a Coworking Space

5 Reasons You Should Respond To Every Customer Complaint

Any business encounters a customer complaint at some juncture. Despite the best of intentions, there will be situations when a client leaves feeling dissatisfied. Such a customer may initially try to seek resolution from the business itself, but increasingly, they are more prone to air their grievances on social media platforms. When such negative feedback is published online, it becomes a permanent fixture. This puts business owners and managers in a position where they must make a choice: either overlook the complaint or use it as a platform to exhibit their c for everyone to witness. Here Are Five Prime Reasons You Should Respond To Every Customer Complaint Here are some reasons why responding to customer complaints is crucial for your business's success. 1. Forge Strong Connections Customers tend to be doubtful, particularly regarding reviews. Research indicates that only 39% of consumers believe retailers seriously consider their feedback and an additional 22% feel this simply never happens. Making public responses to your reviews is the initial action towards alleviating these suspicions. Don’t solely concentrate on responding to negative feedback. Yes, one and two-star reviews should be addressed first, but recognizing customers who have given you positive reviews, even with a plain “thank you,” can greatly enhance brand loyalty and demonstrate to the world that you value every piece of customer feedback. Ensure your responses strike the right note. This is your opportunity to initiate dialogue with your customers and exhibit the personable side of your brand, so think deeply about the image you want to project. 2. Motivate Employees When your entire support team commits to elevating customer satisfaction by gaining insights from customer interactions, it naturally leads to fewer disgruntled customers and boosts motivation. Employees feel more motivated and their morale improves when they're not constantly dealing with negative feedback or hostility in every interaction. If you're overwhelmed, you could outsource professional answering services from Absent Answer to handle any high volumes of customer interactions. 3. Complaints Help to Pinpoint Defective Products Regrettably, despite rigorous quality control measures, defective products occasionally reach consumers. Organizations need to be informed about these flawed items by customers to rectify similar issues that might exist in other products. This scenario is especially relevant when a discourteous employee interacts with customers over the phone. Many individuals would prefer not to expend the effort to report such instances of rudeness. However, without this feedback, a manager may remain oblivious, potentially resulting in a single employee driving numerous customers away. 4. Complaints Pave the Way for Service Improvement Opportunities Studies indicate that a customer whose concerns have been addressed satisfactorily tends to be more loyal than a customer who has never had any issues. Complaints provide a chance to demonstrate to the customer that their satisfaction is a priority for the business by implementing service recovery measures. Numerous businesses implement a service recovery strategy to handle those occasional yet significant instances when customers feel their expectations have not been met. A well-executed service recovery program can potentially convert a dissatisfied customer into a loyal patron, who may be more satisfied than if they had never experienced problems. 5. Improved Digital Presence Complaints on review sites and social media are becoming more common. While it might be disconcerting to publicly display a customer's dissatisfaction, remember that potential customers expect to see some negative feedback. The key is demonstrating that your business is proactive and committed to satisfying its customers. Responding to complaints by regretting any less-than-positive experiences shows potential customers they can trust your service. In your response, highlight your eagerness to rectify the situation. Once you've addressed the issue publicly, follow up privately as well. This prevents the possibility of an extended discussion overshadowing your initial response. Generally, you'll be able to resolve the problem and, apart from maintaining a positive public image, you'll also enhance your reputation with the affected customer. Tips on How To Effectively Handle Customer Complaint Responding to customer complaints as soon as possible is crucial as it sends a message to them that the business or organization values their concerns and feedback. Moreover, ensuring customer satisfaction also helps in building and maintaining one’s brand reputation. However, handling and responding to customer complaints is not an easy thing to do. Here are some tips on how to effectively handle customer complaints. Go Through The Complaint The first step to effectively handling a customer complaint is actively listening to the customer and trying to understand the issues that they are facing with your product or service. If you are reading online reviews feedback or complaints sent via email, then don't just skim through. Make sure to read the review thoroughly from top to bottom. While reading through the reviews, you should also try taking notes such as product or service number, day and date of the incident, and any other information that you think is relevant. Carefully reading or listening to the complaint will help you to understand the issues and determine a suitable course of action. Stay Professional and Apologise to the Customer It can be difficult to accept criticism, be it online or face-to-face, especially if it is about your business that you have worked hard to build from the ground up. However, it is crucial that you stay calm while listening to or reading customer complaints, even if you think that they are wrong, lying, or being unreasonable. Getting emotional or worked up over customer complaints and then reacting angrily in front of customers will only escalate the situation and harm your brand’s reputation. So be professional and apologize to the customer even if they are the ones who are in the wrong. You should also be courteous and thank them for reaching out to you and voicing their frustrations and assure them that you are looking into the issue. Most of the time, apologizing immediately to the customer can go a long way toward defusing the situation. Formulate A Course Of Action To Resolve the Customer Complaint Once you have carefully heard or read the customer complaint and understood the issue, try to formulate a suitable course of action. Some problems can be easily resolved, while others may take some time. If the issue can be fixed easily, then you should get back to the customer as soon as possible with the solution. The customer will appreciate the promptness on your part, and it will go a long way in ensuring customer satisfaction. However, there can be issues that cannot be resolved quickly. In that case, you should determine how much time it will take for you to fix the problem. At the same time, be honest with your customers and tell them that you will need some time to fix the issue and provide them with a timeline. Here are some additional tips on what to do after the complaint is resolved: Follow up with the customer after the issues are fixed and make sure they are happy with the outcome. You can ask for their feedback on how you handled the complaint and what you can do better next time. Try to exceed their expectations by offering them something extra, such as a discount, a freebie, or a referral. This will help you turn a negative experience into a positive one and increase customer loyalty and retention. Endnote If you've been neglecting your reviews, feeling too anxious to reply, or simply haven't had the opportunity, there's no more suitable time to start than now. Responding to all your reviews, whether they are positive or negative, can contribute immensely to strengthening trust in your brand and depicting your company as one that genuinely listens and deeply values its customers. Read Also: 5 Most Common Digital PR Mistakes And How To Avoid Them The 7 Steps to Create a Storybrand to Ensure Marketing that Works How Customer Success Can Help Grow Your Business

How Do You Grow Your Business Online?

Is your company reliant on clients from the internet? If yes, then you’ve come to the right place. It has become customary to see businesses migrating their content to their own websites. You can grow your business online. The digital space is continually expanding, making room for more and more businesses who have decided that they would go online. If you need help with growing your business online, here are THREE WAYS to ensure that your online business stays in the game Different Ways To Grow Your Business Online Are As Follows There are multiple ways you can adopt to grow your business online and in the right way. In this article, you will get the complete details about it how you can grow your business online. 1. SEO: I’m sure we have all heard of the term SEO. But what is it and what does it really do? Search Engine Optimisation is the process of improving a website’s content to get it to the top page of the Google Search Result. It may not seem much to you but it actually is the difference between getting your conversion rates to go up or not. Ask yourself this: When was the last time that you went to the second page of a Google Search page? Do you even scroll down or like the others just choose the first two or three links on top and ignore the rest. Having a search engine optimised page is very important especially if you rely on the internet for getting clients. How can you get clients when your prospects do not even see your site? There are a lot of ways to optimise your website. However, it is recommended that you contact the experts instead of doing it on your own. If you do it on your own, there is a high chance that instead of improving your ranking, you will lose authority and go lower. In some cases, partaking in unethical SEO Practices i.e. Black-hat link building gets websites banned on the Google Search Page. 2. Have a Responsive and Engaging Website: Of course, you spent a lot of effort and money to get on the first page of Google - to be visible. You shouldn’t waste this by having a responsive and engaging website. Ensure that your website is aesthetically pleasing and does not cause problems for your visitors. Having a lagging website with handfuls of glitches can create an aversion towards your brand. It gives off the message that you’re sloppy and doesn’t care about your customers. User Experience is very much one of the most important factors to consider when building a website. In an age where most users of the internet use mobile, having a non-responsive website to mobiles could spell disaster for your brand. Do some research on who your prospects are and incline your website in a way that it would attract them. Older people tend to lean towards professional-looking, minimalistic designs while the younger generations favour interactive, colourful web layouts that become more enjoyable the more you look at it. 3. Social Media Marketing: There are over 2.77 billion social media users in the world and this number is fast rising. It is no secret that social media websites have taken over the world by storm. Facebook, Twitter, and Instagram are just some social media accounts that most can’t live without. By migrating your online business and advertising through social media, you are doing yourself a favor. Most social media websites now allow for ads to run through them for a small expense. This allows business and brands to target their own prospects, that is to say, you only spend money on people that have a high chance of availing your service. You are not throwing your ads to a distant void but instead, towards a targeted amount of people. Social Media Marketing is also one of the best ways to increase brand awareness and name recall. We all have certain brands that we associate with products. For example, mobile phones are immediately associated with Apple and Samsung. While there are hundreds of other mobile phone brands, the brand awareness and campaigning that these two mega-companies did set their name in stone. This is what you can do for your brand - increase brand awareness through social media to ensure that your name is seen and does not get forgotten. Growing your business online is not an easy feat. There would be times when you will get discouraged but don’t. In the end, when you’re ranking on top and you’re getting so many clients, you will realize that it was worth it. Read Also: 5Tricks For Using Twitter To Grow Your Business A Guide To Running Your Instagram Marketing Campaign

Who Is An Intrapreneur? Definition, Characteristics, Pros/Cons, More

Who Is An Intrapreneur?

How Does Intrapreneurship Work?

What Are The Characteristics Of A Good Intrapreneur