Top 5 Tips for Dealing with Web Marketers

Published on: 23 February 2016 Last Updated on: 29 May 2021

Getting along with a web marketer is about as easy as negotiating your client’s settlement over a picnic outside the courthouse. Some people are that easy to work with, but they’re about as common as an 8-1 ruling in the Supreme Court.

image credit:localang.com

For lawyers, web marketing is what the French call a devoir — a “have to.” Most of us would rather wash our hands of it. After all, we went for a JD, not an MBA or a marketing degree. We have a whole desk full of case files and ethical obligations demanding our time. Marketing is hitching for a spot in the backseat, at best.

But the Web is where the clients are. Internet marketers are the new rainmakers. We need them to keep the soil moist, so to speak. In today’s marketplace, Google is the ground from which law firms grow.

The trick is to find a marketing firm that can get the job done at the right price… while keeping our blood pressure below the call-an-ambulance level.

That’s easier said than done, but here’s some advice.

Five Commandments for Keeping the Peace with a Web Marketer

1. Slow and Steady

You know what they say — it wins the race. SEO is not an impatient person’s game. Top 10 search results are not achieved overnight. Sure, you might see a blip here and there, but if you’re looking for instant gratification, you’re searching in vain. Think of it as the stock market. You’re investing for long-term gain.

2. Micromanagement is a killer:

Attempting to micromanage your marketing will put you and your marketer in that blood pressure danger zone. You’re the lawyer. They’re the web gurus. You each have jobs to do, so stick to those. It’ll do wonders for the relationship.

3. Know what you’re paying for:

Legal web marketing isn’t exactly inexpensive. Like most things in life, you get what you pay for. Just know what you’re paying for. A good marketing firm will offer itemized transparency for their services, and that’ll keep you from feeling resentful about any “phantom charges.”

4. Don’t get emotional:

This isn’t “Dr. Phil.” Your relationship with your web marketer means everything, but that relationship should be built on performance, dependability, and communication — not personality. Trust is important, and it takes time, but you should assess the firm’s effectiveness in the services they provide, not the extent to which you “like” them as people. Oh, and the Golden Rule applies here too — treat your marketers with the courtesy and respect you expect from them.

5. Work with good people

This is especially important in the legal arena. So much of web marketing is content-based; but as attorneys, we have to be careful about whom we allow writing about the law on our behalf. Stick with experienced and highly credentialed marketers, preferably those who are able to have your content written by licensed attorneys. The State Bar will thank you for it (in the form of zero discipline for marketing blunders). Here again, you get what you pay for.

Need Web Marketing Advice for Attorneys? Ask.

As the old saying goes, you don’t know what you don’t know. If you need web marketing advice for attorneys, ask around. Maybe some of your law school friends practicing in other jurisdictions can share their experiences. A simple conversation can shed real insight.

You might be surprised by how much you’ll learn from the web marketers themselves. Ask them to educate you. Most are more than willing to elaborate on their history, their best practices, and their approach to client management.

Working with web marketers isn’t always easy, but take these tips to heart and you’ll see long-term success (instead of simply seeing red).

Kaplan Lawyers PC is a New York City personal injury law firm that helps victims of personal injury and their families in Bronx, Queens, and Kings Counties, as well as all of New York City.

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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What Is Somatic Psychology and How Does It Work?

Although it has been studied for centuries, somatic psychology continues to be a form of holistic, alternative therapy, with many people still doubting its efficiency. Nonetheless, this form of therapy has already proved to be very effective for a wide range of psychological disorders. At its core, somatic therapy focuses on the connection between the mind and the body, and it uses body-oriented activities as part of the healing process. More specifically, this type of therapy is based on the fact that a person’s emotions, feelings, beliefs, and thoughts had a strong impact on their physical well-being, while physical matters such as exercises, diet, and lifestyle also have a strong impact on a person’s emotional and mental state. Based on these principles, somatic therapy seeks to identify negative behaviors and habits and promote positive alternatives in order to bridge the connection between the mind and the body. Understanding somatic psychology : This area of psychology is very diverse, but its most popular branch is the psychotherapy approach. Somatic psychotherapists see the body and the mind as a single entity, which needs to be guided towards healing. This guiding process needs to happen on the terms of each individual patient, in a safe environment, and on account on their individual interpersonal connections. This form of psychotherapy starts from the idea that the sensations experienced during traumatic events remain trapped in the body and continue to express themselves in time through various physical ways such as an improper posture, unnatural facial expressions, and even more severe expressions such as muscular pain. Obviously enough, conventional therapy such as talking, is an integrated part of the somatic therapy, since it is essential for each individual to openly talk about their emotions and thoughts to better understand their problems. However, somatic psychotherapists combine conventional therapy with holistic treatments such as dance, music or yoga. This holistic approach has the purpose of promoting positive behaviors and physical expressions, to speed up the mind’s healing process. Many people confuse somatic therapy with body therapy. While they use similar treatment techniques, body therapy is used for superficial issues like stress. On the other hand, somatic treatments can be used to heal even chronic mental health problems. How it works : First of all, it is important to know that somatic psychotherapists are trained to notice negative bodily expressions. This skill is very useful in quickly uncovering emotional problems that patients may be unwilling to talk about. Talk therapy is indeed the most efficient type of therapy, but it is a slow process, and it can take a long time for patients to learn to recognize and acknowledge their emotions. A somatic approach can speed up this process, and it can help therapists teach their patients how to be more aware of the way that their minds are expressing themselves through their bodies. After acknowledging their negative emotions, patients are taught to use various holistic therapies in order to relieve tension and other negative bodily expressions. The most common holistic therapies used in somatic therapy are dance, breathing exercises, yoga, music, massages, grounding exercises, and posture exercises. However, any type of positive physical activity can be used as a treatment, as long as it encourages patients to reflect on their behaviors and emotions. The first results of somatic therapy consist of a boosted sense of self-awareness, which usually leads to deeper connections with close people. Patients often find themselves having better control over their bodies, especially when interacting with other people. Lower stress levels and a better understanding of personal emotions and concerns are also among the first signs of the healing process. This form of therapy can be used for any type of mental health problems, from minor issues like anxiety to severe issues like chronic depression, post-traumatic stress disorder and even borderline personality disorders. As more and more studies prove the strong connection between the mind and the body, somatic psychology is expected to be an influential branch of psychology, and its applicability will surely expand in the following years. Read Also : NEET 2018 Admit Card To Release This Week At Cbseneet.Nic.In-Check Details SAP Hana Training Courses And Their Importance In IT Industry Benefits Of Using Technology To Ace Your Physics

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However, some students think of it as an easy escape from directly copying someone else's work, which is extremely unfair for the original author. But the internet has also powered the educators with online tools like plagiarism checker to see the extent of plagiarism in the content submitted. You may even find the best free plagiarism checker. If you are a student who needs access to a plagiarism tool before submitting your assignments, free online plagiarism checker with percentage is available as well. Learn to filter: The idea is to filter out and eliminate the information that doesn’t suit the needs correctly. Here, the approach should be as follows - what is important to know for the relevance of the subject instead of what is better to know! Students generally get carried away with the facts and information they find online and end up wasting their time. 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5 Advantages of Online Learning in Germany

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Top 5 Tips for Dealing with Web Marketers