From Pins To Profits: A Blogger’s Guide To Navigating Pinterest  

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03 October 2023

Pinterest

how to use pinterest for blogging

Are you a blogger looking to boost your online presence and drive more traffic to your website? Well, look no further than Pinterest! This visually appealing platform isn’t just for DIY enthusiasts and recipe hunters. It’s a goldmine for bloggers too.

In this article, I am going to dive deep into the world of Pinterest and show you how to leverage its power for your blogging endeavors. So if you want to know how to use Pinterest for blogging, keep on reading till the end…

Why Pinterest?  

Why Pinterest?

Before talking about how to use Pinterest for blogging, there is something that you should be clear about— why use THIS platform for the task?

Pinterest is like a digital vision board on steroids. It’s where creativity meets functionality. The platform is home to over 400 million monthly active users, and it’s an ideal playground for bloggers for several reasons:

1. Visual Appeal  

Pinterest thrives on visuals. It’s all about eye-catching pins, and that’s where your creativity can shine. Beautiful, well-designed pins can attract more clicks, saves, and shares, leading to increased blog traffic.

2. Search Engine Potential  

Did you know Pinterest acts as a search engine in its own right? People come here looking for inspiration, solutions, and ideas. By optimizing your pins and boards with relevant keywords, you can significantly boost your discoverability.

3. Evergreen Content  

Pinterest is a treasure trove for evergreen content. Unlike some social media platforms where your content disappears into the abyss within hours, Pinterest pins can stay relevant and drive traffic for months or even years.

Setting Up Your Pinterest Profile

Setting Up Your Pinterest Profile

Sure thing! Let’s break down the “Setting Up Your Pinterest Profile” section in a casual and easy-to-understand way:

Step 1: Create A Business Account  

Think of this as your VIP pass to the Pinterest party. If you’re serious about using Pinterest for your blog, switch your regular account to a business one. It’s like getting backstage access, and it comes with some cool perks, like analytics to see how your pins are performing.

Step 2: Optimize Your Profile  

Your Pinterest profile is like your online business card. Use a nice, professional-looking photo of yourself (or your brand logo) as your profile picture. Then, write a snazzy bio that tells people what you’re all about. But here’s the trick: sprinkle in some keywords related to your blog’s topic so that when folks search, they can easily find you.

Step 3: Craft Stunning Boards  

Boards are like organized collections of your pins. Create boards that make sense for your blog. If you’re a food blogger, have boards for different cuisines or types of recipes. Each board should have a clear theme, and don’t forget to pick an eye-catching cover image for each one. It’s like setting up your Pinterest store shelves!

That’s the scoop on setting up your Pinterest profile – easy peasy, right? Now you’re all ready to start pinning and growing your blog’s presence on this creative platform!

Mastering Pinterest SEO  

Mastering Pinterest SEO  

Pinterest is all about keywords, so understanding SEO (Search Engine Optimization) is key.

Want me to break it down for you? Sure! Here is what you need to keep in mind:

Pinterest SEO: Get Found And Seen  

Okay, so, Pinterest is a bit like a treasure map. You want people to find your “X marks the spot” (your content) in all that Pinterest gold. That’s where Pinterest SEO (Search Engine Optimization) comes into play. It’s like using the right clues to lead others to your hidden treasure.

Finding The Right Keywords  

Think of keywords as the secret words that unlock the treasure chest. You need to find the right ones that match what people are searching for. You can use Pinterest’s search bar, Google’s Keyword Planner, or some other tools to dig up these keywords. Then, sprinkle them naturally in your pin descriptions, board titles, and board descriptions.

Descriptive And Engaging Descriptions  

Now, when you write descriptions for your pins, make them like the pirate stories you’d hear by the campfire. Tell a little tale about your pin and why it’s valuable. But don’t forget those keywords; they’re your map coordinates. Blend them in naturally to guide searchers to your loot.

Creating Irresistible Pins  

Creating Irresistible Pins

Your pins are the heart of your Pinterest strategy. This is the key to being successful at our Pinterest blogging! Want to know how to do so in an effective manner? I have you covered. Here’s how to make your pins irresistible:

1. Image Quality – Go For Awesome Pictures  

Alright, picture time! When we talk about image quality, we mean using really great-looking photos. Think clear, colorful, and attention-grabbing. Pinterest loves these kinds of images because they get more clicks and saves.

2. Pin Dimensions – Tall And Proud  

Pinterest has a thing for tall pins. Imagine a pin that’s longer than it’s wide, like a portrait instead of a landscape. This tall shape, with an aspect ratio of around 2:3 or about 1000×1500 pixels, works like magic on Pinterest.

3. Call To Action (CTA) – Get People To Act  

Here’s where you ask people to do something. A Call to Action (CTA) can be as simple as saying, “Click for More,” “Save for Later,” or “Visit My Blog.” It’s like giving your pin a little nudge, telling folks what to do next. Believe it or not, it really works!

So, in a nutshell, make your pins look fantastic, make ’em tall, and don’t forget to tell people what you want them to do. That’s how you create pins that nobody can resist clicking on!

Building A Pinterest Strategy  

Building A Pinterest Strategy  

Building a Pinterest strategy is like crafting a roadmap for your blogging success on this vibrant platform. It’s all about consistency, collaboration, and adaptability. Here is how you can do that:

1. Pin Consistently:   

Imagine Pinterest as a hungry beast that always craves fresh content. To keep your audience engaged and the Pinterest algorithm happy, you’ll want to pin regularly. This doesn’t mean you have to flood your boards every hour, but having a consistent pinning schedule is key. Aim for a few pins each day or week, depending on your availability.

2. Pin Scheduling:  

Here’s where some nifty tools can come to your rescue. Services like Tailwind allow you to schedule your pins in advance. This saves you time and ensures a steady flow of content, even when you’re not actively pinning. You can set it and forget it, knowing that your pins are being shared with your audience at optimal times.

3. Collaborate And Share:   

Pinterest isn’t just a solo journey; it’s a community. Collaboration is a powerful tool. Connect with other bloggers in your niche and share each other’s content on your boards. This cross-promotion helps expand your reach. When you support others, they’re likely to return the favor. It’s a win-win situation!

4. Analyze And Adapt:   

The digital landscape is ever-changing, and Pinterest is no exception. Keep a close eye on your Pinterest analytics. Look out for your most popular pins and boards. Understanding what’s working and what’s not allows you to adapt your strategy accordingly. Maybe a certain type of pin is getting tons of clicks – create more like that. Perhaps a specific board isn’t performing well – consider tweaking it or focusing on a different topic.

Analyze And Adapt  

Analyze And Adapt

So, you’ve set up your Pinterest game and created some awesome pins and boards. Now, it’s time to see how well your efforts are paying off. This is where “Analyze and Adapt” comes into play, and it’s a bit like looking at your scorecard in a game.

Believe it or not, this is one of the most important steps that you need to take when learning how to use Pinterest for blogging. It’s a bit like being a chef. You taste your dish, and if it needs a bit more salt or a dash of spice, you adjust it until it’s just right. In the Pinterest world, you’re fine-tuning your approach to get the best results.

Let me break it down for you:

Analyze  

This means taking a closer look at what’s happening with your pins and boards. You’ll want to check out the numbers. How many people are seeing your pins? Are they clicking on them? Are they saving your pins to their own boards? These are the kinds of things you’ll want to know.

Adapt  

Once you’ve figured out what’s working and what’s not, it’s time to adjust your strategy. Let’s say you notice that pins with a certain keyword are getting more attention. Great! You can use that insight to create more pins with similar keywords. Or maybe you see that certain boards are super popular – that’s a sign to focus more on those topics.

Wrapping It Up!  

Pinterest is a powerhouse for bloggers. It’s a place where creativity meets strategy, where stunning visuals lead to increased blog traffic. So, go ahead, create a captivating Pinterest profile, optimize your pins for SEO, and craft irresistible content. With the right approach, Pinterest can become your secret weapon in the world of blogging.

And remember that Pinterest, like most things in life, can change over time. What works today might not work as well next month. So, keep an eye on your analytics, be ready to make changes, and keep experimenting to find the winning recipe for your Pinterest success!

In case you want to know how to use Pinterest for blogging, I hope that this has been of help to you. If there are any other queries related to the same, feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments and queries in the box below. And I will be there to answer them all for you!

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Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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how to delete Pinterest account

How To Delete Pinterest Account Easily?  

If you've lost interest in sharing images on Pinterest and want to know “who to delete your Pinterest account, you will find this blog to be of help. You have two options: temporarily closing your account or deactivating it to take a break from the platform. To better understand the distinction between deleting and deactivating your Pinterest account and make an informed decision, continue reading. In this article, I have presented a step-by-step guide on both processes that will assist you in deleting or deactivating your Pinterest account hassle-free. Keep reading this blog till the end to learn more… A Little Brief On Pinterest!   Pinterest is a social media platform and visual discovery engine that allows users to discover, save, and share ideas and inspirations using images and videos. It was founded in 2010 and has gained popularity as a virtual pinboard where users can create and organize collections of images called "boards." Users can find and save images or "pins" on various topics such as fashion, home decor, recipes, DIY projects, travel destinations, and much more. When users come across an image they like, they can "pin" it to one of their boards, making it easy to revisit and share with others. The platform also offers features to follow other users, discover content tailored to their interests, and connect with like-minded people. Businesses and creators often use Pinterest to showcase their products, ideas, and services, making it a valuable marketing tool for some. How To Delete Pinterest Account?   Deleting your Pinterest account results in the permanent deletion of your personal data, including your profile and boards, with no possibility of recovery. Once you initiate the deletion, your public profile is immediately deactivated, and the account is permanently deleted after 14 days. 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Pinterest Dark Mode

Pinterest Dark Mode: How To Enable Dark Mode On Pinterest?  

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how to post on Pinterest

Here’s How To Post On Pinterest!  

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To access your profile, tap the image of your profile. On your screen, click the + sign in the upper right corner. Touch Pin. Tap the camera icon to take a picture or choose a picture to upload. Then select Next. Tap Next after adding a Title, Description, and Destination webpage. To save the pin, choose a board or Create Board to start a new one. How To Build Pins On Pinterest For Business Accounts?   People use pins, which are bookmarks, to save the stuff they love on Pinterest. People can use the search function to find Pins, bookmark the ones they like, and click on a Pin for further information. According to Pinterest, “If you have a business account, you can create Pins that link back to your website to share your products and ideas with people on Pinterest. If you see a Pin performing well, you can promote it to create an ad.” By including an image from your mobile device, you can create a Pin. You can change or remove your Pin at any moment after publication. 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Enter text on your Pin by clicking the A icon, following which you should click Update modifications. How To Create Pins For Business Accounts On Android?   On your mobile device, launch the Pinterest app, and then hit the plus icon at the bottom of the screen. Touch Pin. Choose the picture that you wish to save as a Pin from your gallery. Click Next. Include an alt text, title, description, and destination website. Adding "@" before their usernames can include up to 5 accounts on Pinterest in your description. Click Next. Decide which board to pin to. Once chosen, your Pin will be stored automatically on your chosen board. How To Create Pins For Business Accounts On iOS?   Tap the plus icon at the bottom of the screen after launching the Pinterest app on your device. Touch Pin. Choose a photo from your gallery that you want to pin. Click Next. Include a title, description, link to the destination webpage, time, and alternative text. Adding "@" before their usernames can include up to 5 accounts on Pinterest in your description. Click Next. Decide which board to pin to. Once chosen, your Pin will be stored automatically to your chosen board. Wrapping It Up! In case you wanted to know how to post on Pinterest, I hope that this article has been of help to you. If there are any other queries related to the same, feel free to let me know. All you need to do is scroll down until you reach the bottom of the page. Then leave your comments and queries in the box below. And I will be there to answer them all for you! Learn More About: Pinterest Dark Mode: How To Enable Dark Mode On Pinterest?   What Is The Pinterest Creator Fund & How Can It Help Your Business?   Get Pinterest Unblocked: How To Unblock Pinterest From Anywhere In The World?

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