Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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Credit Card Fraud the Holiday Season: Things to Consider for Next Year

Congratulations! You made it through another holiday season, hopefully, unscathed by fraudulent use of your credit cards. While the winter holiday season is generally a time full of goodwill, a time when people try to see the best in each other (or at least be less pessimistic), criminals aren’t dissuaded by the thought of getting coal in their stockings. They think nothing of the problems that their unlawful behavior causes for the rest of us. In 2014, criminals cost Americans nearly $15 billion over the holiday season through credit card fraud, retail theft, fraudulent returns, and even counterfeit money. There’s no way of calculating the amount of time lost by victims of credit card fraud in the resulting hassle of straightening out the situation with their credit card company or the police. It’s never too early to start getting ready for next winter’s holidays, and many of the sensible shopping tips designed to keep your financial information safe can be practiced at any time of the year. As with many things in life, making the effort to take precautions can save you a lot of aggravation in the long run. When you are out shopping, stay alert. Don’t leave your wallet in your coat or in your purse unattended – not to use the dressing room, go back to the buffet line or visit the restroom. Don’t leave it in plain sight in your car, either. Criminals who want to steal your personal information are very good at watching and waiting for you to step away. They are also known to work in teams with one person distracting you while another snatches your wallet. Many times, purchases are made before the card’s owner even knows it’s missing. Of course, many of us prefer the convenience of shopping online. A recent study shows that card, not present (CNP) fraud attempts occurred in 2015 in one out of every 86 transactions, up significantly from one of every 114 transactions the previous year. Furthermore, the popularity of “buy online and pick up in-store” is a fresh opportunity for many cyber thieves, because most retailers don’t mandate re-running cards when consumers come for their purchases. While banks and credit card companies absorbed 90 percent of the fraudulent transactions reported in 2014, unsuspecting consumers continue to put themselves at risk by browsing in free Wi-Fi zones, using public mobile hotspots, or shopping online at unverified websites. Also, clicking on links in emails rather than going to the websites of well-known retailers by typing them in the address bar can lead to trouble. All of these scenarios make it much easier for hackers to intercept online transactions, passwords and financial information. Credit cards are preferable to cash, which could be counterfeit and is virtually impossible to track and to debit cards, which do not offer much protection against future loss. And credit card companies are supposed to help their clients in cases of fraudulent use. If you suspect someone has hijacked your card or card number, notify your card issuer immediately to cancel the card and arrange for a replacement. Most card companies cap your liability at zero dollars if you report the unauthorized credit card charges soon after discovering them, and under the Fair Credit Billing Act, you can be held liable only for the first $50. You should also file a police report. If you have several credit cards, stick to using just one for shopping to help contain the damage in case the worst happens. And it never hurts to check your credit report. Federal law allows you to get a free copy of your credit report every 12 months from the three credit reporting companies. Consider spacing out your requests to every four months to ensure year-round coverage. The reports can be requested by visiting the annual credit report website, by calling 1-877-322-8228, or by writing to: Annual Credit Request Service PO. Box 105281 Atlanta, GA 30348-5281 While credit card fraud cases tend to increase around the winter holidays, your personal and financial information can be misappropriated at any time. By being vigilant, you should be able to prevent thieves from stealing your identity and ruining your cheer, any day of the year. About the Author Thomas Bunch is a business bankruptcy attorney in Lexington, Ky at the Bunch and Brock Law Firm. He has served Central Kentucky for over 5 decades and is an active participant in the Lexington Community.

All You Need To Know About Soaking In The Sun And Sea

There is nothing as rejuvenating as a holiday, soaking in the sun as well as enjoying the beach. Mooloolaba, in Queensland is one of the most exotic as well as preferred destinations. It has everything that is necessary to make it a dream destination for a short or long vacation. The Sunshine Coast has pristine beaches as well as sun-kissed locations to make the trip most enjoyable. All You Need To Know About Soaking In The Sun And Sea: Luxurious accommodation in one of the most sought-after locations : Visitors looking for a nice time need to make the right preparations about how to get there. Apart from the most important aspect of accommodation, Mooloolaba Spit Holiday Hotels are a nice place to choose for vacation. If you don't get the right accommodation, then it is highly likely that the whole trip will leave you with an unfulfilled feeling. The right place to stay is of prime importance. The trip could be a family affair, it could be a solo jaunt, or it could be a romantic getaway with a loved one. Regardless of what the trip is all about, you ideally need a place that offers all the amenities that are required while offering the right amount of privacy and luxury. Need for all amenities : A hotel needs to offer an experience that is truly distinct from staying at home. Luxury and creature comforts need to be a high on priority, while other needs of the digital milieu, like high-speed internet access through WiFi and cable television, are also necessary. The featured holiday resort offers all necessary amenities in addition to being in close proximity to locations of great interest on the Sunshine Coast. A vacation is incomplete if the taste buds are not pampered with exotic cuisine. With a place as romantic as this, it would be hard to imagine not feasting on seafood. The hotel offers quick access to the famed locations of waterway passages. Here, the most exotic and delicious seafood preparations are on offer. The luxury holiday resorts permit guests to patronize the sea-facing restaurants. They are as famous as the little eat-outs behind trawlers. Visitors can choose to relax in the luxury of an oceanfront restaurant and dine in style. Or they can move closer to where the action is, eating fresh seafood right behind a trawler. The climate of a location is ideally what makes it more famous. The sunshine coast, with its glorious climate, offers the picture-perfect location for soaking in the sun and sipping a mocktail or cocktail. The location and the spirit of the local fishermen are infectious, and a visitor can enjoy the location, regardless of how he/she wishes to enjoy it – in a group or solo. Wrapping It Up A truly international location is one that does not lay down restrictions on attire. And this is one place that permits guests to enjoy the experience they wish to have. It is not without reason that this location is one of the most sought-after. It combines location, cuisine, safety, climate, and visual splendor. Read Also : Planning For Enjoyable Travel And A Memorable Destination Wedding 6 Reasons Why Every Woman Should Travel Solo 7 Travel Tips To Feed Your Wanderlust In Europe

Five Tips for a Successful Business Road Trip

Business road trip often includes spending plenty of time at the airport, but that doesn’t mean taking an airplane is always the best option. If you’re only traveling a few states over, or if the Coronavirus has you scared to share a plane with a bunch of strangers, you may decide that a road trip is a better choice. It’s true that driving a car is going to take longer, and it’s going to take more work, than flying in a plane, but your trip can be successful if you plan ahead. Drive Safe No matter where you’re going, whether you’re driving alone or with others from your office, it is important to drive safely. That means doing things like making sure everyone is wearing a seat belt and making sure you avoid driving in truckers’ blind spots. It also means making sure everyone who drives the vehicle is legal and capable of driving. If you’re renting a car or using a company vehicle, make sure everyone who is driving is an authorized driver. You also have to make sure everyone who is driving is awake and alert enough to drive. For example, if one of your passengers didn’t get a good night’s sleep, let them take a nap in the car while someone else drives until it’s their turn. Read more: 7 Important Car Driving Safety Tips You Should Not Skip! If Traveling With Others, Get Together Before You Leave Traveling alone can get boring, especially if you spend hours alone on the road, but traveling with coworkers poses its own set of problems. Traveling with coworkers can be a bit uncomfortable because you may not know each other very well. Instead of suffering in silence hour after hour during your road trip, take the time to try to get to know the people you will be traveling with before you leave. That could mean doing something outside of work, like grabbing dinner or drinks, but you can also try to get to know them better during your regular work hours in the office. You can get to know your coworkers better by asking them a fun, random question every day, asking if you can eat lunch with them in the office, or giving them a call when you have a question instead of sending them an email. That way, you can ask about their day in addition to getting the answer to your question. Bring Something to Keep Your Mind Busy You may be able to fill up some of the time in the car when you’re traveling with others by talking or playing road games, but inevitably, there will come a time when everyone is quiet. It’s good to make sure you have something to keep your mind busy. A few ways to keep yourself entertained include: Watch a road trip movie Read a book Do crosswords or word finds Download an app or game Work on a work project If you’re driving alone, you can also find ways to keep your mind busy. Create a business road trip soundtrack, listen to a podcast, or listen to an audiobook. Schedule Breaks You may be able to make better time on the road if you take as few breaks as possible, but that’s not a good idea. It can also be uncomfortable for passengers not to know when they’re going to stop, and not planning in breaks can make you arrive at your final destination late. Instead of winging breaks, schedule them into your trip, and give the schedule to all of your passengers. That way, you have plenty of time to rest and everyone knows when to expect the next bathroom break. Bring the Tech You Need to Get the Work Done If you’re on a work trip, chances are, you and the rest of the people in your group will want to get some work done. That might mean working in the car or working in the hotel. To make it easier for everyone to get their work done, make sure you bring all the tech you need. That might include laptops and tablets, but it also includes making sure you have the right car chargers and other device chargers. That way, everyone has a chance to make sure their devices are charged when they need them. Going on a business road trip can be a bit nerve-racking, especially if you’re traveling with others. Don’t fret! With these tips, you can ensure your trip is safe, comfortable, and productive, no matter what your final destination. Read also: Dos and Don’ts After a Car Crash The Most 7 visited place in Dubai

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Credit Card Fraud the Holiday Season: Things to Consider for Next Year

All You Need To Know About Soaking In The Sun And Sea

Five Tips for a Successful Business Road Trip

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related