Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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Exploring Arabian Ranches 2 – Luxurious Living in Dubai

The Arabian Ranches II is an expansion of the existing Arabian Ranches in Dubai, and it is well structured and developed by Emaar, and it is situated along the Qudra road. The Community is enriched with seven villa enclaves with one townhouse Here is a stopover for those willing to explore Arabian ranches II. So, let’s take you through the luxurious villas you are going to find in Arabian ranches II. Casa : Casa is the newest development in ranches living. It is structured with the Moroccan style with timeless architectural design, elegant door, and classic cornices. The villa is designed by California award-winning architects, and the overall design offers a truly exclusive lifestyle that is steeped in the beauty of the desert. The Casa Villa is designed to meet or suit one's individual lifestyle and family needs. With the comfort and serene environment in mind of the designers, each villa has an efficient energy cooling system with strong thermal walls and windows to help in the regulation of ambient temperature. The villa offers great living space, balconies with other amenities being the community center, restaurants, bicycle riding trails, swimming pool, barbecue center, and children’s park. Palma : The Palma villa is designed by California award-winning architects it is designed with warm colors has elegant arches with terracotta roof tiles that are adorned with classic cornices. It offers generous accommodation leaving you with multi-functional spaces to meet your lifestyle and family needs. The villa offers you a natural and serene environment with lots of entertainment and social facilities in the community. The villa has an indoor running track, pool with quaint cabanas, gym center for men and women, beauty salon, spa, 247 acres golf course, community parks, children playing ground, landscape garden, tennis court, polo and equestrian club, football pitches, restaurant and barbecue joint. Lila : Lila villa is a new addition to Arabian ranches 2 and the serene environment offer any individual a tranquil gateway with well-designed and alluring villas which features gardens and outdoor decks. The community has 219 masterfully designed villas that are situated in lush landscapes with all having a Spanish style of living. The villa is in five different types with three to five bedrooms. It is well known for its low pitched terracotta tiled roofs, overhanging eaves, and fragile wrought iron trimmings. The interior design is unique, and it has a minimalist woodwork touch with the polished floor which all adds to the overall uniqueness of the villa. Rosa : Rosa villa is known for its large plots of land which makes it an ideal place for families who chooses space and luxury over every other thing. It is as well a new addition to the Arabian ranches expansion, and it homes 144 villas with four, five, and six bedrooms thereby incorporating the Spanish style architectural design. It is equipped with multifunctional spaces which include family rooms, offices, and nanny quarters to meet the need of parenting mothers. It has a central park, and the luscious green spaces say much about the elegant appearance and design of the community. Also, the villa has children playing areas, tennis courts, squash, a barbecue joint, and landscape gardens to promote the outdoor lifestyle. Rasha : The Rasha community is ideal for families the lifestyle they offer you such as grocery store, salon, schools, medical clinic and daycare center for nursing mothers. The community is in alignment with the key business districts which includes Dubai internet city, Dubai media city, and Dubai Marina. The community has 247 acres Arabian golf club, community parks and gardens, barbecue deck, football pitches, restaurant, bicycle riding trails, and tennis court. Yasmin : Yasmin villa community villa has large landscaped green spaces with private plots for gardens and other standard needs. The homes in this community offer individual access to the finest leisure, fun, and entertainment in the city. The inspiration births the development of this community villa from the unique Arabian color palette. Families in search for a serene environment should opt for this community villa as you tend to have access to the 247-acre golf course for those who love golf game, it has a tennis court, football pitches, restaurant, barbecue deck, children playing ground, community parks and gardens. Read Also : The Top Destinations For New Year Celebrations BEST GOLF COURSES IN DUBAI 10 Best Tourist Attractions In Dubai

The Best Vanuatu Resorts For Your Accommodation

Each year, thousands of people travel to the tropical islands of Vanuatu. It has pristine beaches, a relaxing atmosphere, friendly locals with fascinating culture and also amazing natural attractions. Whenever you find yourself in Vanuatu, here are some of the top resorts to choose for your accommodation. 1. Island Magic Resort: There is nothing better than waking up to the beautiful waters of Mele Bay while you are in the Island Magic Resort. You can choose from any of the various rooms available such as self-contained bungalows and oceanfront studio. The resort offers you a share of the natural and unique atmosphere. Breathe in some fresh air from your private balcony overlooking the lush tropical gardens below, and the deep blue waters of the bay. Inside the resort, you will also enjoy numerous facilities such as waters activities, snorkelling, waterside pool, restaurant and bar, and many more. Whether you are travelling alone or with your children, the Island Magic resort is the perfect place to call home whenever you are in Vanuatu for your holiday. 2. Warwick Le Lagon Resort And Spa: Yet another resort on the shores of the Erakor Lagoon, you will find a few enticing rooms overlooking the lagoon including villas, bungalows and garden rooms. The resort is located a few minutes from the airport and should be your first choice when you are looking for your accommodation when you are in Vanuatu. Whichever room you choose to stay in, you can enjoy the spacious interiors with numerous amenities and also the outdoors overlooking the lagoon and the gardens. If you are tired of the indoors, you can always enjoy any of the outdoor activities such as the spa, kayaking, swimming pool, tennis and much more. Visit the resort and get the best of what Vanuatu has to offer with regard to style and comfort. It’s the ideal accommodation for any travellers looking for an ambient place to rest their weary heads. 3. Hideaway Island Resort: You can enjoy this little slice of heaven whenever you find yourself in Vanuatu. The resort is located near some beautiful coral reefs and clear tropical waters, exactly what you would call paradise. With the top-notch accommodation, the resort also has numerous activities and has been loved dearly by snorkelling or diving enthusiasts. Here, you can find various accommodation suites for couples, singles or families. Choose any of the rooms such as the oceanfront villas and shared dorms and enjoy the best accommodation the tropical destination has to offer. Take a tour outside and feed the tropical fish or go diving in any of the available dive sites. If you are a marine enthusiast, staying here would reconnect you with nature. The resort is a marine sanctuary with so many coral reefs even on the doorstep. It’s the ideal step into your pristine accommodation. Yes, there are many places to find heaven on earth, but these top 3 Vanuatu resorts are ideal for anyone to get away from the busy life and enjoy an ideal destination away from home. Read Also: Soaking In The Sun And Sea

Secrets Every Travel Enthusiast Need To Know While Traveling Solo

Solo travel is a unique experience that can teach you much about yourself and the world around you. Perhaps the most valuable lesson is self-reliance. When traveling alone, you have to be self-sufficient and responsible for your safety and well-being. This can help you develop a sense of independence and self-confidence. Additionally, solo travel can teach you to be flexible and adaptable. You may encounter unexpected challenges or opportunities and need to learn to adjust your plans accordingly. Along with flexibility, solo travel can help you develop patience and perseverance. You'll likely encounter obstacles, but learning to overcome them can be incredibly rewarding. Solo travel can also be an excellent way to gain cultural awareness and sensitivity. You'll be able to immerse yourself in new cultures and ways of life, which can broaden your perspective and help you better understand and appreciate diversity. However, while you are traveling solo, you will face many challenges. While some challenges are unavoidable, there are a few you can easily avoid with the help of your travel partners, especially when you travel, including different road trips. You can reduce your stress of managing different travel modes by letting your travel partner take care of it. For instance, let your travel partner decide the route and mode if you are traveling to Abilene. To learn more, visit Abilene - Lexington by car, truck, bike, walk. Let’s look at the secret every solo traveler should know about. Be Open To New Experiences Yes, being open to new experiences is a great mindset when traveling solo. Solo travel can allow you to push yourself out of your comfort zone and try new things. By being open to new experiences, you can have unique and memorable experiences you may not have had if you were traveling with others. Here are some tips for being open to new experiences while traveling solo: Say "Yes" More Often: If someone invites you to join them on an adventure or activity, say "yes" even if it's something you wouldn't normally do. You may end up having a great time and making new friends. Embrace The Unexpected: Traveling solo can be unpredictable, but try to embrace the unexpected. It could be a chance encounter with a friendly local or stumbling upon a hidden gem not in any guidebook. Try New Foods: Food is a big part of the travel experience, so try new foods and flavors you may not have tried before. You might discover a new favorite dish or cuisine. Be Curious: Ask questions and learn about the local culture, history, and traditions. This can help you better appreciate the place you're visiting. Step Out Of Your Comfort Zone: Don't be afraid to try something that scares you. It could be bungee jumping, trying a new language, or simply conversing with a stranger. Remember, solo travel is all about exploring and discovering new things, so embrace the opportunities that come your way and have fun! Keep Cash Handy Keeping cash handy while traveling can be a smart move, especially in places where credit cards may not be widely accepted or in emergencies where you may not have access to ATM machines. While having cash on hand is important, carrying a credit or debit card for larger purchases or emergencies is also a good idea. Just inform your bank about your travel plans to avoid any issues with using your card abroad. Keep your cash and cards in a money belt or pouch close to your body, underneath your clothing. This can help prevent theft and keep your money safe. If possible, exchange some currency before you leave for your trip so that you have cash on hand when you arrive. This can be especially helpful if you're arriving late at night or in a place where ATMs may be limited. Keeping cash handy while traveling can be smart, but always be mindful of your safety and security. By taking the necessary precautions, you can ensure that you have a safe and enjoyable trip. Learn A Few Basics Of The Local Language Learning a few basics of the local language can be incredibly helpful when traveling to a foreign country. Not only can it help you navigate your way around, but it can also help you connect with locals and show them that you're making an effort to understand their culture. Start with the basics! Begin by learning a few basic phrases such as "hello," "goodbye," "please," and "thank you." These phrases can go a long way in showing respect and building rapport with locals. Using language learning apps like Duolingo and Babbel can be a great way to learn the basics of a new language before you travel. These apps are often free and can help you build your vocabulary and pronunciation skills. In addition, carry a phrasebook or translation app with you while traveling to look up words and phrases on the go. This can be especially helpful when you need to communicate with locals but don't have time to prepare beforehand. Remember, learning a few basics of the local language can help you connect with locals, show respect for their culture, and enhance your travel experience. By learning a few key phrases, you can make the most of your trip and have a more fulfilling travel experience. Final secret: Make A Customized Trip That Is More Fulfilling Making a customized trip can be a great way to ensure your travel experience is fulfilling and meets your needs and interests. Start by identifying your goals for the trip. What do you want to accomplish? Are you looking for adventure, relaxation, culture, or something else? Knowing your goals can help you plan a trip that meets your needs. Once you know your goals, research your destination to learn more about the local culture, customs, and attractions. This can help you identify activities and experiences that align with your goals. Addiction: How To Become A Travel Nurse The Dos And Don’ts Of Corporate Travel Planning Top 7 Trending Men And Women Travel Toiletries For 2022

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Exploring Arabian Ranches 2 – Luxurious Living in Dubai

The Best Vanuatu Resorts For Your Accommodation

Secrets Every Travel Enthusiast Need To Know While Traveling Solo

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related