Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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Top 10 Best Things to do in Montenegro

It’s not hard to see why. UNESCO heritage sites, multiple climate zones, luxury hotels, wonderful restaurants, and locations ranging from coastal villages to mountain monasteries all make Montenegro an astounding place to visit. Should you happen to take a trip to Montenegro, here are the top 10 things that you should do: 1. Visit Kotor : Kotor is a UNESCO World Heritage site. This entire city is basically a museum, from the warren of Old Town to the picturesque views one can get on Boka Bay. Add in some of the best restaurants in the region, as well as astounding architecture from every era, and you’ve got a must-visit location. 2. Visit the Honorary Capital, Citinje : Citinje may not be the �real’ capital of Montenegro, but it definitely holds the historical value of a crown city – if you enjoy learning more about a nation’s culture, it’s a worthwhile visit. 3. After That, Visit the Real Capital, Podgorica : Although it lacks the historic charm of Citinje, Podgorica is an interesting and beautiful city. Featuring Muslim and Christian architecture ranging from ancient mosques to contemporary cathedrals, Podgorica is a living example of Montenegro’s evolution as a country. 4. See the Primeval Forest of Biogradska Gora : There aren’t many primeval forests left in Europe, and Biogradska Gora houses one of the last remainings. Housing jungles, lakes, centuries of trees, and mountains, if you’re in search of a truly amazing natural experience, rent a car and take it to Biogradska Gora. You won’t be disappointed. 5. In Search of Ottoman Charm? Hit up Ulcinj : Ulsinj, due to its position on the Albanian border, has a uniquely Eastern European feel to it. If you want warm beaches and fun cultural atmosphere, it’s a great location. 6. Visit Perast and Take Some Photos : The town of Perast is without a doubt one of the most photogenic tourist destinations in the Mediterranean. If you want some pictures that will leave your friend group drooling with envy, look no further. 7. Make a Pilgrimage to Ostrog Monastery : Ostrog Monastery is solitary in its magnificence, standing carved into a sheer upright cliff. This masterpiece of architectural prowess has long been a pilgrimage spot, especially for Orthodox Christians, and is still well worthy of being traveled to in the current day and age. Ostrog even houses visitors who wish to stay overnight. 8. Visit Lovcen National Park and the Njegos Mausoleum: Existing in two divergent climate zones – Mediterranean and Continental – Locven National Park alone is worth a visit. Add in the breathtakingly gorgeous Njegos Mausoleum, home to 200,000 gilded tiles, 461 steps, and a granite eagle cradling the remains of a Montenegrin ruler, and you’ve got a must-visit location, to say the least. 9. Rent a Car and Drive (or Bike) Durmitor National Park : For those with an affinity for joy rides, Durmitor offers an ability to get plenty of adrenaline, no matter what your choice of vehicle is. With hairpin bends and twisting roads, it’s hard not to feel giddy exploring this 39,000-acre national park. 10. End Your Trip in Style at Budva Riviera : A luxury location without a doubt, the glamorous, yacht-ridden beaches of Budva are bespoke with wealth. However, this is offset by ancient architecture, a quaint atmosphere, and a modern art museum. If you need a picture-perfect place to end your adventures in Montenegro, look no further. And there you have it! Have you been to Montenegro? If so, where would you suggest going? We’d love to hear from you! Read Also : Best Places To See In Europe The Top Destinations For New Year Celebrations Arabian Ranches – A Modern Family Living

Zanzibar Island – Planning A Refreshing Getaway With Your Family

Off the east coast of Africa, in the tropical paradise of Zanzibar, are a variety of experiences that can rekindle creativity, revitalize the body, and feed the soul. The archipelago attracts tourists of all ages with its palm-lined beaches, snow-white sand, medieval settlements, and vibrant marketplaces. Explore the rich history and culture of the island to kick off your seven-day journey. Snorkel among the coral reefs of Mnemba Atoll while exploring Stone Town, a UNESCO World Heritage Site. Take in the lively ambiance of the Darajani Market, where the aroma of fresh produce and spices fills the air. Zanzibar provides a wide variety of sights, sounds, tastes, and sensations that will reawaken the body, feed the soul, and stimulate creativity. It is the perfect location for families seeking a weeklong vacation in Africa! Understanding The Location The largest and most populated island in Tanzania is Zanzibar Island, a component of the Zanzibar Archipelago situated in the Indian Ocean off the coast of East Africa. Unguja, Pemba Island, as well as countless other smaller islets, are all part of the semi-autonomous province. The largest and most populated island in the archipelago is Zanzibar Island. For beachgoers and fans of water sports, Zanzibar Island in the Indian Ocean is a popular vacation spot. African, Arab, and European cultures influence this country's architecture, cuisine, and traditions. To fully experience the island's lively culture and interesting history, visitors can wander the winding streets of Stone Town, a UNESCO World Heritage site. Getting The Visa For Your Trip Securing the required visa while making travel plans to Zanzibar is essential for a simple and hassle-free entry onto the island. Various types of visas are available depending on the reason for your visit and how long you plan to remain. The most typical tourist visa, which allows stays of up to 90 days, is single-entry. A business visa is necessary for travel on business and provides up to 90 days of stay. Those traveling through Zanzibar to another location can also obtain transit visas. You can visit the website for Tanzania Visa before applying for the process. Tanzania launched the Tanzania e-Visa system in November 2018 to cut down on face-to-face interactions between foreign visitors and immigration officials. The online application for a Tanzanian visa takes less than 10 minutes to complete. The form requests details about the applicant's name, passport number, intended arrival date, and travel motivations. Visas do not guarantee entrance because immigration officials have the right to deny entry to anyone who does not comply with standards or poses a security or national interest threat. Things To Do In Zanzibar Islands Given below is a list of all the places you must visit to help you plan your trip to Zanzibar island better— 1. Visits To The Beaches With its stunning beaches, unspoiled seasides, and turquoise waters that are crystal clear and transparent, Zanzibar Island is a dream for beachgoers and water sports enthusiasts. It provides a peaceful getaway or an action-packed beach vacation for everyone with its swaying palm palms and range of activities. The beaches on the island offer countless chances for water activities and exploration, from sailing and fishing to snorkeling and scuba diving. Nungwi Beach, situated on the northernmost point of the island of Zanzibar, is among the most well-known beaches there. Its colorful coral reefs and an abundance of aquatic life make this stunning stretch of coastline a sanctuary for divers. Tourists can take a boat ride to the adjacent Mnemba Atoll to see the vibrant coral gardens and swim with dolphins. 2. Spending Time Amidst Wildlife And Nature The island of Zanzibar, which lies off the coast of Tanzania, is a paradise for nature and wildlife lovers. Zanzibar provides many possibilities to discover and interact with its vast biodiversity thanks to its different habitats, which include beautiful beaches, blue oceans, lush forests, and coral reefs. Zanzibar safaris are a well-liked method to enjoy the island's amazing wildlife and unspoiled beauty. There are several opportunities to see rare animals and stunning settings, from escorted tours through the renowned Jozani Forest to snorkeling excursions in the pristine waters. Zanzibar's safari vacations promise amazing experiences and the ability to fully immerse yourself in the delights of this alluring location, whether you decide to go on a typical game drive or choose a more daring walking safari. 3. Trip To The Cultural Locations Zanzibar, a Tanzanian archipelago, is well-known for its extensive historical landmarks and rich cultural legacy. Tourists can explore Nungwi and Paje, which provide a variety of experiences, as well as Stone Town, a UNESCO World Heritage Site. Zanzibar will be an amazing voyage through its cultural tapestry if you immerse yourself in Swahili culture, explore the island's history, and indulge in local cuisine. The recognizable Stone Town is one of the centerpieces of Zanzibar's cultural heritage. Visitors are transported back in time as they meander through its twisting, cramped streets to the times when Zanzibar was a thriving center of trade and commerce. The artistically carved wooden doors and elaborate balconies of the buildings showcase the island's unique fusion of African, Arab, and European influences. A number of historical sites, like the Old Fort and the Palace Museum, are located in Stone Town, where tourists may learn about Zanzibar's intriguing past. 4. Biking On The Mountains Arranging a bike journey to the Zanzibar mountains involves serious thought and detailed planning. Choose the difficulty level that best suits your abilities and level of fitness by first researching the various routes. Learn about the weather and the ideal time of year to visit the mountains. Make a thorough itinerary that includes the departure location, travel path, and destinations. Include the length of the journey and any rest days or accommodations that may be required. Biking trails' degree of difficulty should be taken into account to create a secure and enjoyable experience. To make wise judgments, review the reviews and elevation profiles of the paths. Add in your preparations any passes or permits required for particular locations. In conclusion, meticulous planning is necessary to ensure a safe and pleasurable experience while organizing a bicycle trip to Zanzibar. 5. Go Shopping Markets on the islands of Zanzibar offer a unique shopping experience with vivacious colors, sounds, and fragrances. The energy is palpable as locals and visitors haggle over prices, sellers excitedly promote their wares, and traditional music fills the air. The marketplaces are bursting at the seams with various goods, from handcrafted goods and finely woven textiles to exotic spices and fresh seafood. The colorful vendors' use of colorful fabrics and wonderful artwork create a feast for the eyes. Walking through small passageways, you'll be drawn to colorful displays and welcoming vendors. You are drawn in by the aromas of spices and tropical fruits, which tempt you to engage in sensory overload. What Is The Best Time To Visit Zanzibar? The best time to travel to Zanzibar depends on your travel goals. The dry season and the wet season are Zanzibar's two primary seasons. Since the temperature is comfortable and there is little rain, the dry season, which lasts from June to October, is the greatest time to go. The rainy season, which runs from November to May, on the other hand, delivers more rainfall and increased humidity. But this time of year also has its own special things to offer, like lush green scenery and fewer tourists. The ideal time to travel to Zanzibar depends on your interests and vacation goals. Read Also: Three Amazing Travel Destinations in Africa Andrew Tate Net Worth, Lifestyle, Career And Relationship Beyond First Class: Private Jet Charters Setting A New Standard In Luxury Travel

Boat Rentals at Lake Champlain

Lake Champlain is the 13th-largest lake in the U.S measuring approximately 1,200 kilometers. In regards to volume, the lake holds 25 cubic kilometers of fresh water thus ranking 17th in the U.S. That in mind, it is clearly evident that the lake can accommodate everyone in its shores regardless of their interests whether it is swimming, parasailing, kayaking or any other recreation activity. It is lucrative for some people to enjoy the breathtaking sceneries at Lake Champlain on a kayak, sailboat, paddleboard among others. Fortunate for them, there are multiple businesses that offer boat rental services at considerable rates. Indulge yourself fully at the lake with exemplary Lake Champlain boat rentals. A trip to Lake Champlain is never complete without enjoying outings on a boat. A variety of both motorized and non-motorized boats are at your disposal to help you make the best of your exercise and water navigation skills. The rental services last from 2 hours, to half a day or even for a full day. You have to play the part too, so fill up the cooler with your favorite snacks and spend the rest of the day unwinding the tensions of life in the pontoon. Complementary waterfront rental services offered include Kid’s boats, non-YOLO paddleboards, paddleboats fishing poles alongside beach toys and a perfect view to sum it all up. Below is a description of some of the rental boat services that are offered at Lake Champlain. Also, there are pro shop items that are offered not forgetting Kayaks, SUPs, tubes, wakeboards, among many others. Onwards, docks are rented seasonally, weekly or even by night depending on your preference. Boat Rentals for Fishing: The best rental boat option for a fishing expedition is perhaps the 14′ Aluminum Boat with 4-stroke 15 hp Outboard engine. This boat has a capacity to hold a maximum of four people and is well furnished with deep v-hulls and wide beams to offer sturdiness and stability as well as plenty of leg room. These boats are easy to control and as such can get you to the fish locations in a matter of few minutes and what’s even exciting is that it does not dent your wallet. Ski Boat Rentals: With a 17′ Open Bow and 4-stroke 90 hp Motors, this boat is designed to carry a maximum of 6 people. Designed with a 90 hp outboard engine, the boat is suitable to get you wakeboarding, tubing or waterskiing in no time. The comfortable setting of the interior and exterior features is an assurance that you are bound to enjoy all water sports in the lake. catamaran Grenada and Grenadines Pontoon Boat Rentals: Suitable for a maximum of 8 people, the 22′ Flat Decked Boat with a 50hp 4-Stroke Engine is perfect for the entire family. The 50hp engines which are outfitted in the boat ensure that ride is quiet and right for the pace. Get your family and friends today and get them to enjoy the day out in the waters today. Read Also: 5 Hot Spots To Take Your High-Performance Ride In Miami Dive In And Enjoy The Aquatic View: A Guide For Beginners

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Top 10 Best Things to do in Montenegro

Zanzibar Island – Planning A Refreshing Getaway With Your Family

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Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related