Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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How to Plan A Trip In 5 Simple Steps?

Have you been dreaming of a trip but have been unable to plan and execute it effectively? This article will discuss how to prepare for a journey in five simple steps so that we can put an end to the cluttered and streamline your vacation to pure bliss and perfect harmony. In most cases, holidays begin as a beautiful idea, but they may become a nightmare if you don’t manage them well. You have to put a lot of brainstorming and thought into the process of organizing your tours. Most people overlook this step, but it manifests itself through the unseen hurdles. With some little effort and preparation in the maintenance of a personalized trip planner, you can overcome over 90% of your hurdles as a traveller. Here are some of the tips that will guide you through this process. 5 Simple Steps To follow: 1. Pick Your Destination Several things can inspire you to pick your travel destination. Most of the things that trigger the desire to visit somewhere are external factors. Some of them may be photos that go viral on social media, the scientific setting that you see in a movie or a story from a friend about his last trip. You need to keep in mind several things as you choose a travel destination. You may have little to debate when your mind thinks about visiting a forest, mountains, or beaches. However, you need to pick the right destination depending on the season if you desire to have a successful holiday. Check the best time for visiting the desired location. The ideal seasons for visiting mountains and beaches differ significantly. You will enjoy some places in a luxury budget more than others. You can get good discounts on flights and hotels when you visit a luxury place during the low seasons. As a traveller, you have to put safety top on your priority list. The other factor to consider as you plan a trip is ease of accessibility. The level of access can make you visit a place or cancel the tour altogether. Most popular destinations have good highway infrastructure, daily trains, and flights that support the influx of tourism. 2. Determine the Duration of Your Trip There exists a thin line between enjoying each moment at your tour and getting bored. There isn't a predefined duration for staying in a specific location. It all depends on the purpose of the visit and the plan of the traveller. Therefore, you need to estimate the number of days that you will be visiting a particular location correctly. A road trip may take longer than a flight one because you use a lot of time travelling. However, you may desire to go by road to explore the region. You can also make shorter trips on weekends as long as you plan your time well. Urban destination trips involve more sightseeing than visiting a tropical town and hence will require more time. It is always good to give yourself an extra day especially if your tour lasts for over seven days. It will cater for delays in trains and flights, weather hold-ups, traffic jams, and change of heart to add yourself one more day in a particular location. 3. Book Train, Flights, or Bus Tickets and Accommodation The next step is to book tickets for your bus, train, or flight in advance. Most of these tickets are subject to availability and prices fluctuate over time. You can avoid extra cost by making your bookings in good time. Only book non-refundable and cheap train and flight tickets if you are 100 per cent sure of your holiday plans. If not, you’d instead book refundable tickets if you are booking in advance. Use Google flights tracker to monitor flight charges because they keep on fluctuating over time. If you plan a trip during the peak season, expect a surge in the accommodation and flight charges. You can earn some cash backs and rewards by using your credit card to book hotels and flights. 4. Plan the Course of Action and Day-Wise Activities It sounds adventurous and fascinating when you make your tour plan on sudden gut-feeling and impulse. However, you may have several days on this trip in which the schedule may go haywire because of doing things the last minute. Get a rough idea of the activities that you will want to do depending on the time that is at your disposal and budget. This ingredient will help you to understand how to plan a trip effectively. Try to keep most if not all your transfers between destinations in the evenings or night. It will give you enough time for activities and sightseeing during the day. Booking activities like safari rides, boat rides, adventure sports, and water sports in advance may help you to get some discounts. Keep one to two activities during the day if you want to have a relaxing and tranquil holiday. Some destinations close popular tourism activities like scuba diving, boating, and skiing during the offseason. Make sure you check the availability of these activities. 5. Make all the Necessary Adjustments and Pack Diligently Once you are done with your booking, pack your luggage bearing in mind the external factors that influence your location. Weather unpredictability, festive season, and the socio-political scenario can have adverse effects on your travel plans. Do a bit of research as you plan for your trip to avoid making alterations in your touring plans. You can carry an extra jumper pair of jeans, a sweater, or shirt if you are visiting a rainy or cold destination. You can also carry things like mosquito repellent, lotion, and sunscreen to prevent skin-related diseases. Research about the destination that you will be visiting as part of responsible tourism and cultural sensitivity. It is advisable to read about the do’s and don’ts to avoid showing any disrespect and causing conflict to the locals of the destination you are visiting. Conclusion The vocational experience can change you for good. The most important thing is knowing how to plan a trip if you want to enjoy your travel with no unfortunate occurrences or malice. Read Also: Make The Most Of A Business Trip To Chicago Getting Ready For A Trip To Costa Rica Medicare Pros And Cons: Everything You Need To Know Before Enrolling

Five Tips for a Successful Business Road Trip

Business road trip often includes spending plenty of time at the airport, but that doesn’t mean taking an airplane is always the best option. If you’re only traveling a few states over, or if the Coronavirus has you scared to share a plane with a bunch of strangers, you may decide that a road trip is a better choice. It’s true that driving a car is going to take longer, and it’s going to take more work, than flying in a plane, but your trip can be successful if you plan ahead. Drive Safe No matter where you’re going, whether you’re driving alone or with others from your office, it is important to drive safely. That means doing things like making sure everyone is wearing a seat belt and making sure you avoid driving in truckers’ blind spots. It also means making sure everyone who drives the vehicle is legal and capable of driving. If you’re renting a car or using a company vehicle, make sure everyone who is driving is an authorized driver. You also have to make sure everyone who is driving is awake and alert enough to drive. For example, if one of your passengers didn’t get a good night’s sleep, let them take a nap in the car while someone else drives until it’s their turn. Read more: 7 Important Car Driving Safety Tips You Should Not Skip! If Traveling With Others, Get Together Before You Leave Traveling alone can get boring, especially if you spend hours alone on the road, but traveling with coworkers poses its own set of problems. Traveling with coworkers can be a bit uncomfortable because you may not know each other very well. Instead of suffering in silence hour after hour during your road trip, take the time to try to get to know the people you will be traveling with before you leave. That could mean doing something outside of work, like grabbing dinner or drinks, but you can also try to get to know them better during your regular work hours in the office. You can get to know your coworkers better by asking them a fun, random question every day, asking if you can eat lunch with them in the office, or giving them a call when you have a question instead of sending them an email. That way, you can ask about their day in addition to getting the answer to your question. Bring Something to Keep Your Mind Busy You may be able to fill up some of the time in the car when you’re traveling with others by talking or playing road games, but inevitably, there will come a time when everyone is quiet. It’s good to make sure you have something to keep your mind busy. A few ways to keep yourself entertained include: Watch a road trip movie Read a book Do crosswords or word finds Download an app or game Work on a work project If you’re driving alone, you can also find ways to keep your mind busy. Create a business road trip soundtrack, listen to a podcast, or listen to an audiobook. Schedule Breaks You may be able to make better time on the road if you take as few breaks as possible, but that’s not a good idea. It can also be uncomfortable for passengers not to know when they’re going to stop, and not planning in breaks can make you arrive at your final destination late. Instead of winging breaks, schedule them into your trip, and give the schedule to all of your passengers. That way, you have plenty of time to rest and everyone knows when to expect the next bathroom break. Bring the Tech You Need to Get the Work Done If you’re on a work trip, chances are, you and the rest of the people in your group will want to get some work done. That might mean working in the car or working in the hotel. To make it easier for everyone to get their work done, make sure you bring all the tech you need. That might include laptops and tablets, but it also includes making sure you have the right car chargers and other device chargers. That way, everyone has a chance to make sure their devices are charged when they need them. Going on a business road trip can be a bit nerve-racking, especially if you’re traveling with others. Don’t fret! With these tips, you can ensure your trip is safe, comfortable, and productive, no matter what your final destination. Read also: Dos and Don’ts After a Car Crash The Most 7 visited place in Dubai

Arabian Ranches – a Modern Family Living

Arabian ranches are one of the most established communities in Dubai. It is an ideal place for small and large families who wish to relocate to a relaxed and serene community. The community offers beautiful villas, social amenities, and landscapes. The community is a residential abode known for its beauty and quietness, located on the emirate road in Dubai. The community has different housing project and entertainment centers, and they consist of different kinds of two to six beds villas and townhouses. All this makes it a perfect place to be for couples and families who want to settle in the beautiful community. Most time the need to move away from the hustle of the city to an environment that is peaceful can’t be underemphasized as the Arabian ranches give you the platform to enjoy life at your own pace. Landscape The Arabian ranches are a ten-minute drive away from the emirates mall and very close to the juncture of the three key ring roads that lead to Abu Dhabi and Al Ain. Those who love golf game will choose the Arabian branches above other communities as it has a golf club and polo club. It has an English school situated in the area, and that makes it ideal for expat families. The Arabian ranches have qualities facilities which include basketball courts, tennis courts, swimming pools as well as restaurants and shop with a shopping center. How to get the Arabian Ranches The community is found in the heart of the desert on the Emirates road in Dubai. It is just about 9km inland from intersecting the Sheikh Zayed Road near to the Emirates mall. One of the landscape which makes the community one of the best is that it is just 15 minutes to Dubai International Airport. You can easily move to anywhere in the town without hassles. Accommodation option in Dubai The accommodation in Arabian ranches differs. Some are expensive, and some are not, so it all depends on your budget and preference. There are more than 4000 residential properties in this community, and each also has sub-community which offers different types of accommodation. The sub-communities include Alma, Palmera, Alvorada, Al Reem, Hattan Villas, Saheel, Mirador, Mirador La Coleccion, La Avenida, Savannah, Al Mahra, and Terra Nova. With this in place, there are still some in progress which are to be completed to extend the Arabian Ranches. And while it is already established, there are still plans for further developments and sub-communities to be built to extend the Arabian Ranches. Arabian Ranches are in two phases in which the second is called Arabian ranches II and that as well includes sub-communities which include CASA at Arabian Ranches, The Golf Homes, Lila, Rasha, Samara, Yasmin, Polo Homes, Rosa, Assel, and Azalea. Renting an apartment for those who can’t afford to build one is easier to do with lots of people involved in real estate housing property. The average rent fee start from AED 110,000 for a two bedroom villa, and this can increase to about AED 650,000 for a six-bedroom mansion The Arabian ranches are a desirable community for people to reside in and get comfortable and satisfied. It has a village community area with retail outlets and the cafes and restaurant for relaxation and exciting time. It has open space, walkways, healthcare centers, and bicycle trials to inhabitants List of top villas in Arabian ranches for a modern family living Arabian ranches – Palmera (AED 3,100,000) The villa is situated up an area of 2,936 square feet plot size, and it is unfurnished but offers three bedrooms and bathrooms. Amenities Balcony Central A/C Kitchen Shared gym Maids room Private pool Study room Covered parking Built-in Wardrobes Arabian ranches – Savannah (AED 5,400,000) The villa is partly furnished and constructed with five bedrooms and seven bathrooms. Amenities Balcony Maid service Shared spa Security Central A/C Built-in wardrobe Concierge Private Garden Shared gym View of landmark Arabian ranches unique villa – Saheel 2 (AED 7,999,500) The villa is fully furnished with five bedrooms and seven bathrooms. Well situated on a plot size of 4,849 square feet. Amenities Balcony Central A/C Private garden Shared pool Built-in Wardrobes Private pool Covered parking In conclusion : not everyone cherishes sophisticated building with some who prefer simplistic styling that avoids extra stuff, yet remains unique. Here is all that you need to know about Arabian ranches as a modern day family living. Read Also : Exploring Arabian Ranches 2 – Luxurious Living In Dubai BEST GOLF COURSES IN DUBAI 10 Best Tourist Attractions In Dubai

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How to Plan A Trip In 5 Simple Steps?

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Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related