Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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List of Most Durable Kitchen Flooring

There is so much to look upon when you have to choose the perfect kitchen flooring for your kitchen. It is not an easy task because you have to look at so many factors. Deciding on a kitchen flooring you have to consider numerous factors like the look, will it merge with the rest of your interior or not, the climatic effects on it and the most important factor “durability”. The durability factor is the one which has to be reconsidered because you don’t change your kitchen flooring every week. It’s an investment which lasts for an average of 5-7 years or even more. Sometimes it’s just twice or thrice in a lifetime for a middle-class person. These days when people do not have time to go even for grocery shopping and instead buy it from the online grocery store then how would people get time to go for a consultant who would suggest the best flooring for your home. It is expensive as well that everyone cannot afford it. So here we have come up with some of the best kitchen flooring options which you can go for, you just have to choose the best for your home as per the features which we will be discussing here: Hardwood Flooring: Hardwood timber flooring is flooring which never goes out of fashion and is highly durable. It needs low maintenance You can have an open floor plan with this type of flooring. Vinyl Flooring: Vinyl flooring is good when you are tight on a budget and want easy maintenance. It is an excellent choice if you love cooking and have a huge family for whom you have to cook a lot. If you want to buy grocery and other kitchen appliances in a budget, you can visit Askmegrocery store where you can take benefits of coupons too and can really shop in a budget. Cork Flooring: Cork Flooring is good when you want to go for an eco-friendly option. It is softer than wood or tile. It is slip-resistant. Stone or Tile: Stone or tile is an option for people who want to do it for one time. You have the option to change it but if maintained properly, it can last for a very long period. It comes in various textures and colors. You can easily decide the appearance based on this type of flooring. Wooden flooring: Wooden flooring is quite classy and gives you a good feel under the feet. These days it’s used in the way that it is also resistant to water stains. Laminated Flooring: Laminate flooring is an alternative option of wooden flooring in a cheap budget. They provide the same look as of wooden flooring and that too in a less budget. So, after going through this list I think it will be much easier now for you to choose the best and the most durable flooring for your kitchen. Go for the most compatible flooring considering the factors texture, color, look, durability. Read More: Pressure Washing- Why It Is Necessarily Important For Your Home? How To Make Your Home Look Like A Splendid Hotel? Best 5 Designer Secrets To Make The Most Of Small Spaces Experts Recommend: Top Interior Design Trends For 2017

Living In Kuwait: A Guide For Indians Planning To Work Abroad

Living in a different country, especially one like Kuwait, has its own share of benefits. But it is always a bit overwhelming to leave your nation and start a new life somewhere else. From the culture to the food and language- everything changes in this new destination. So, have you ever thought about how life is for people working in Kuwait? Today, I shall give you a brief idea of Indians who are planning to work outside. Let’s delve deeper into the article without talking much about it. Quick Guide About The Kuwait Lifestyle If you're an Indian planning to work in Kuwait, here's a guide to help you navigate life in the country. Here are a few tips from Layboard: 1. Visa and work permit: Ensure that you have the necessary visa and work permit to live and work in Kuwait. Research the visa requirements and application process through the Kuwait embassy or consulate in India. Obtain the appropriate employment visa and work permit before your arrival. If you find a job https://layboard.in/vacancies/jobs-in-kuwait, you're sure to find one! 2. Cultural awareness: Familiarize yourself with Kuwait's culture, customs, and traditions. Kuwait follows Islamic traditions, so it's important to respect local customs, dress modestly, and observe cultural norms. Learn basic Arabic phrases to facilitate communication and show respect for the local language. 3. Cost of living: Research the cost of living in Kuwait, including accommodation, transportation, food, and utilities. Kuwait is known for having a relatively high cost of living, particularly in cities like Doha. Prepare a budget and consider the financial aspects of living in the country. 4. Accommodation: Secure suitable accommodation in Kuwait. Depending on your preferences and budget, you can choose from apartments, villas, or shared accommodations. Research different neighborhoods, consider proximity to your workplace, and explore options through real estate agencies or online platforms. 5. Healthcare: Familiarize yourself with the healthcare system in Kuwait. Expatriates are typically required to have health insurance coverage. Kuwait has both public and private healthcare facilities, so research options and ensure you have access to suitable medical care. 6. Transportation: Kuwait has a well-developed transportation system, including an extensive road network and public transportation options like buses and taxis. Consider obtaining a local driving license if you plan to drive in Kuwait. Alternatively, familiarize yourself with public transportation routes and schedules. 7. Education: If you have children, research the educational options available in Kuwait. There are a variety of international schools catering to different curricula. Research schools, admission requirements, fees, and academic calendars to ensure a smooth transition for your children. 8. Banking and finance: Set up a bank account in Kuwait to manage your finances. Research different banks, account options, and services provided. Familiarize yourself with banking procedures and consider online banking options for convenience. 9. Safety and security: Kuwait is considered a safe country with a low crime rate. However, it's always important to take general safety precautions and follow local guidelines. Be aware of emergency contact numbers and stay updated on safety-related information from local authorities. 10. Networking and Social Integration: Take the opportunity to network and build connections with both local residents and the expatriate community in Kuwait. Join social and professional groups, attend events, and engage in activities that align with your interests to foster a sense of community and support. 11. Enjoying Kuwait's attractions: Kuwait offers a range of attractions, from cultural landmarks to outdoor activities. Explore the country's museums, markets (souqs), beaches, and desert adventures. Embrace the local cuisine, participate in festivals, and enjoy the diverse recreational opportunities available. Remember to stay updated with the latest information, follow local laws and regulations, and maintain a respectful attitude toward the local culture. Living in Kuwait benefits Living in Kuwait offers a unique experience, providing opportunities for personal and professional growth while immersing yourself in a dynamic and multicultural environment. It also provides several benefits for residents. Here are some key advantages of living in Kuwait: A. High Quality of Living: Kuwait is popular for the lavish lifestyle it provides. This nation invests largely in healthcare, infrastructure, education, and public services, ensuring residents have access to modern amenities and a pleasant lifestyle. B. Safety and security: Kuwait has a reputation for being one of the safest countries in the world. The low crime rate and efficient law enforcement provide a sense of security for residents and their families. C. Tax-free Income: One of the significant advantages of living in Kuwait is the absence of personal income tax. This means that residents can enjoy a higher take-home salary and have more disposable income for savings or spending. D. Job opportunities: Kuwait's thriving economy and ongoing infrastructure projects create numerous job opportunities across various sectors. The country attracts skilled professionals from around the world, offering competitive salaries and benefits. E. Expatriate-friendly environment: Kuwait is home to a diverse expatriate community, providing a supportive environment for individuals and families relocating from different countries. The presence of expatriate-focused services, international schools, and cultural communities contributes to a smooth transition and a sense of belonging. F. World-class healthcare: Kuwait offers world-class healthcare facilities and services. The country has significantly invested in building modern hospitals and medical centers, attracting highly qualified medical professionals. Residents have access to quality healthcare, ensuring their well-being and peace of mind. G. Education opportunities: Kuwait places a strong emphasis on education, offering a range of educational opportunities for residents. The country is home to prestigious international schools, colleges, and universities that provide high-quality education to students from diverse backgrounds. H. Cultural and recreational activities: Kuwait boasts a rich cultural heritage and offers a vibrant arts and entertainment scene. Residents can enjoy a variety of cultural events, music concerts, art exhibitions, and theater performances. The country also hosts international sports events and has a range of recreational activities, including water sports, desert excursions, and golf courses. I. Modern infrastructure: Kuwait has developed a world-class infrastructure, including transportation networks, modern airports, state-of-the-art stadiums, and luxury hotels. Residents benefit from efficient public transportation, well-maintained roads, and access to modern facilities. J. Travel opportunities: Kuwait's strategic location right in the Middle East provides residents with excellent connectivity to other countries and regions. The award-winning Hamad International Airport serves as a major hub for international travel, making it convenient for residents to explore nearby destinations. Living in Kuwait offers a unique blend of economic prosperity, safety, cultural experiences, and a high standard of living. The country's focus on infrastructure development, healthcare, and education contributes to a comfortable and enriching lifestyle for residents. Read Also: 4 Things To Know Before You Move To Texas How Drones Help Us in Our Daily Life? Should I Move To Westlake OH?

Discover Vietnam, Cambodia, Laos with private Indochina tour packages

A visit to the Indochina countries is always a refreshing option with their variety of cultures, the mesmerizing landscapes and the surreal combination of urbanised and rural lives. Vietnam, Cambodia and Laos are one of my favourite places to travel to and I always plan a trip with my friends or family members to these heavenly lands. If you are planning a private Indochina tour to discover Vietnam, Cambodia and Laos, I recommend that you use the services of Indochina Voyages Travel from Viet Bamboo Travel Corporation. Your vacation tie is precious and you don’t want to waste it on facing unnecessary problems once you are abroad. This company provides comprehensive information and valuable tourism advice with reviews from former customers to you. Read also: Best Vietnam Trekking Tours with North Vietnam Travel This company has been licensed as an International Tour Operator Company and has been functioning since 2009. It is a well-established travel agency and has organized multiple tour packages for travellers in Vietnam and all across the globe. They take full responsibility of getting you the best transport, cruise and accessories to make your tour experience memorable. I remember my own experience with their staff members. They are all highly professional and have full expertise in their work. They assist you till the end and guide you throughout the tour planning. Because of this, I highly endorse their capability and their hardworking spirit. Furthermore, the Indochina tour packages of this company are usually very budget-friendly and you get the most essential requirements at the cheapest price. The tour package consists of vacationing in the most important places so that you don’t miss out on any significantly exciting place on this trip. All this, including the most effective and prompt services for a low price, is one of the best bargains you can hope for! Some of the services of Indochina Tour Packages include: Accommodation: This travel agency arranges the best comfortable accommodation for you which are carefully selected. English speaking guides: The travel agency also provides the services of an English speaking guide to you so that your tour is not spent skimming though a foreign language book & disruptive communication. Small Group tours: The private small group tours ensure your travelling experience more enjoyable. The tour packages are customised and thus are perfect for families, friends and individuals alone travelling to Laos, Cambodia or Vietnam. Cruises: Indochina Voyages Travel also has excellent cruises available for tourists which take you on unique adventures to the otherwise inaccessible Mekong River. This mighty river passes the stunning landscapes of Cambodia, Vietnam and Laos via Mekong Delta. Car rentals: This agency also arranges luxury car rental services for you which include Bentley, Phantom and Roll Royce. The cars offered have 4 to 45 seats. Visa and Passport services: All types of visa and passport services and the hassle of booking of air tickets and train tickets is handled by the company itself. So you can only focus on packing and anticipating a joyful tour. For further information about their tour packages for discovering Laos, Cambodia and Vietnam, visit their websites at the above links. Read More: Planning For Enjoyable Travel And A Memorable Destination Wedding How To Travel With A Suit Like A Pro 6 Reasons Why Every Woman Should Travel Solo 7 Travel Tips To Feed Your Wanderlust In Europe

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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List of Most Durable Kitchen Flooring

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Discover Vietnam, Cambodia, Laos with private Indochina tour packages

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related