Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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4 Tips To Maximize Your Bali Experience

Bali has a vibrant culture with several attractive beaches. Due to these reasons, it is a dream destination for many people around the world. However, there will be some tips you will need to keep in mind if you are traveling there for the first time. Here Are Four Prime Ideas To Maximize Your Bali Experience These tips range from the time you plan your travel to when you land there. For your reference, we have listed down some of these useful tips you will need when traveling to Bali. These tips will help you maximize your experience while staying there. 1. Get to Know the Culture Bali is not just a tourist destination because of its tropical culture and beaches; it is also a culture-rich destination that offers a range of cultural experiences. So, the best you can get from this experience is by knowing and understanding the culture of this place. While you are in Bali, you can attend the cultural performances of the locals. These performances include traditional dances and many other things like that. You can also visit ancient temples and vibrant culture-rich markets while staying there. If you want to make these experiences more beautiful, you can engage with locals and understand their way of life. It will add depth to your Bali experience. 2. Buy a Local SIM Card Before You Fly Staying connected to your loved ones back home is very important. Also, it helps in navigation and sharing your travel experiences with your loved ones. If you don’t want to rely on expensive international roaming and want to save some cash, you will need to buy a local SIM card before you fly. If you are traveling from Australia to Bali, you can explore Bali with uninterrupted connectivity via SIM Card. Upon arrival, you can easily swap out your existing SIM card for a local one. This will lead to a cost-effective experience while also staying connected. 3. Choose the Right Accommodation Accommodation depends a lot when it comes to having a great experience in Bali. This province in Indonesia offers a lot of accommodation options. These options can range from luxurious hideouts to cozy homestays. Whatever you choose will depend on what kind of experience you get from your trip. That’s why it is important to plan all the activities you are going to do. If you want an adventurous experience, you will need to stay near the central regions. However, if you want a beach experience, you will need to enjoy coastal views in an area like Seminyak. If you are going there for the first time, be sure to research and read reviews of the accommodations that align with your expectations. 4. Enjoy Outdoor Adventures Bali’s natural beauty is more than just its beaches. You can also experience other outdoor adventures like exploring the waterfalls, green fields, and mountains. There is every type of experience for the ones who love natural adventures. Things To Remember When Visiting Bali Bali has been evolving as one of the most popular tourist destinations recently. This is why millions of people are adding it to their playlists. Now, if you are looking to get the best of the destination, you must be prepared. Here, we mean the attractions. However, let us try to discuss some of the most important elements you must consider when visiting this bewitching country. 1. Walking And Hiking There is a fair bit of walking and hiking opportunities in Bali. Walk through the green patches of jungle and the mountainous regions; you will be greeted by the beautiful archaic temples there. 2. The Temples Require Some Hiking If you love man-made marvels and blessed spirituality, the temples will await you. Walk across the mountains, and you will extract enough energy to climb up the hills or the stairs leading to the archaic temples of the country. You will find yourself closest to the land of peace and spirituality, untouched by the toxicity of the present world. 3. Expect The Crowds As mentioned above, Bali is widely regarded as one of the most archaic places to visit. One can easily say that it is a small piece of paradise. But it is not unexplored. Millions of people from around the world visit the magnificent place. So whenever you visit, make your own arrangements, as the place will not be detached from the crowd. It is something that you find common. 4. No Need To Be Bothered About Food Quality Strict dietary habits are no longer needed to prevent spending. Once upon a time, there were allegations regarding the food quality in Bali. But with strict regulations and monitoring, the problem has been completely resolved. Many people in Bali offer organic foods, which is quite important. 5. Looking For Outdoor Living? Decide Well In Advance It is important to remember that you are in a jungle, and you will be completely exposed to the wild ruggedness. They come with the biggest of surprises. Therefore, you must be fine. You will find many such moments which you will cherish forever in Conclusion However, if you want to go trekking and hiking, make sure to have the right gear by your side. This will provide a unique experience of Bali’s landscape and add excitement to your tour. Read Also: 7 Must-Visit Attractions In Bali You Can’t-Miss Why Do People Want T-Shirts Printed Near Me In Brisbane Journeying With The Dying: How Hospice Chaplains Facilitate End-Of-Life Spiritual Transitions

8 Things to Pack for a Summer Holiday in Iceland

Iceland is a bucket list destination for many. With a chance to glimpse the stunning Northern Lights, it’s a popular holiday spot with those searching for a winter getaway. However, with incredible natural scenery, a choice of amazing festivals and midnight sunshine, Iceland makes for an amazing summer holiday, too. If you’ve decided to head to Iceland this summer, then here are the 8 essentials you need to pack. 1. A Camera : With so many Instagrammable sights, you’ll want to take hundreds of photos to capture your memories. While you could use your phone, opt for a digital camera with Wi-Fi so you can transfer high-quality photos. Or for prints you’ll treasure for years to come, a Polaroid-style instant camera is perfect. Tip: Don’t forget extra memory cards, a charger, and an adapter! 2. Sleep Mask : During the summer months, Iceland is bright 24 hours a day. Yes, you read that right. This is because, during this season, the sun doesn’t set. While this can provide unforgettable midnight adventures, it can wreak havoc on your sleeping patterns. To make sure you wake up feeling refreshed, pack a sleep mask. 3. Swimwear : From the famous Blue Lagoon to a huge choice of more remote (and free) hot springs, a trip to Iceland wouldn’t be complete without taking a dip in one of these thermal pools. To enjoy these, no matter what else you forget, double check that you’ve packed your swimwear. 4. Hiking Boots : With rolling landscapes, breath-taking mountains, snow-tipped peaks, colorful cities and cool blue waters, you’re going to want to do a lot of walking and exploring. For hiking through rough terrain, you will need some tough, water-resistant hiking boots. Tip: Invest in thick socks to protect your feet and prevent painful blisters. 5. Warm Jacket : Even during the summer, Iceland can be pretty cold. During these months, the average temperature hovers around 12 degrees Celsius, but it can drop below a chilly 10. This means you need to stay warm and dry. The solution? Invest in a quality jacket to stay nice and toasty. 6. Toiletries : Going from warmer temperatures to Iceland’s cool summer climate can take its toll on your skin. To prevent this, make sure you pack some lotions and moisturizers. This will help to keep your skin looking amazing and feeling hydrated, even in the colder weather. 7. Day Bag : It goes without saying that when you go to Iceland, you’ll probably be going on a lot of day trips. This means you need to be able to carry all your essentials with you. Whether this is your money and additional memory cards, or extra water for a long hike, make sure to pack a small yet sturdydaytime backpack. 8. Travel Journal : Iceland is often viewed as a once in a lifetime experience, meaning you don’t want to miss or forget anything. So, to make this a holiday you’ll be reliving for years, take a travel journal. You can use this to jot down your experiences, stick in photos, receipts, and postcards. It’ll make a great keepsake and help you collect all your amazing memories. Iceland is a magical place to visit, no matter what time of year you to choose to go. However, to make the most of your summer trip, remember these packing tips. Oh, and don’t forget to hashtag all of your posts! Read Also : Credit Card Fraud The Holiday Season: Things To Consider For Next Year Getting Ready For A Trip To Costa Rica 30 Quick Facts About Ocho Rios, Jamaica

Jetsetting Journeys: Top 12 Travel Influencers Around The World That You Must Know About

In the era of social media, bloggers and influencers in the travel industry are playing a bigger role in shaping trends in tourism. Due to the fact that social media feeds are where most people get their inspiration for travel decisions, popular influencers, and travel bloggers are taking center stage with their visually appealing and user-friendly content. Forbes revealed that the "Instagrammability" of a destination affects millennials' travel preferences significantly. Travel influencers are here to stay, as the industry is likely to reach a milestone of over USD 10 billion in 2022! Given their ability to introduce their followers to stunning locations across the world, travel influencers could be the wave of the future for influence. This gives people new travel objectives in addition to giving them the opportunity to see other cultures through the eyes of someone who is already familiar with them. Furthermore, influencers in the travel industry frequently have access to unique experiences and places that their followers would not otherwise be able to see. We are now outlining the top 12 travel influencers on Instagram in 2023 with the most dreamy and popular accounts. Get to know them, whether you are an influencer marketing agency, PR services agency, brand, or just curious about them. Top 12 Travel Influencers Of 2023 Image Source: thehermoza.com Here are the top 12 travel influencers you can check out for all your traveling FOMO. Murad Osmann Image Source: worldsocialmedia.directory Forbes lists Murad as one of the top travel influencers. His wife Natalia and he traveled the world together, taking pictures in their now-famous pose of Natalia holding Osmann's hand with her back to the landscape, which made their #followmeto campaign famous. His famous photos have appeared at Art Basel and in Times Square, among other places. A new travel book, Murad and Natalia Osmann, Russian Bloggers Who Conquered the World, arrived soon after! These are 100 heartwarming travel and romance stories from the cutest couples on Instagram. Taking readers by the hand and showcasing all the wonders of the world, they will, for the first time, open the door to their amazing travels within the pages of this edition. In addition to the images that millions of subscribers are familiar with, the book also features backstage footage, rare photos, and an entire story about the crew that helps Natalia and Murad. Chris Burkard Image Source: unfoldingmaps.com One of the most prominent travel influencers, Chris Burkard, is well-known for his breathtaking aerial landscape photographs. His pictures occasionally feature human or animal subjects in addition to trying to capture aerial views as works of art. He is a popular travel influencer who is very famous and works as a professional photographer, author, and speaker. Chris resides in the Central Coast region of California. Jennifer Tuffen Image Source: i.pinimg.com One of the top travel influencers on Instagram in the United Kingdom is Jennifer Tuffen. She highlights some of the most popular travel locations in vivid and dreamy ways. She has a storybook-style Instagram account that features the most sought-after restaurants, lodgings, scenery, and other items. Jennifer once said that after getting her first iPhone 3GS, she developed an interest in photography. She took pictures left, right, and center with her phone while on vacation. When she went home, she downloaded Instagram because she didn't know what to do with all of them. Jack Morris Jack is one of Australia's leading travel influencers. Based in Bali, he explores the globe with his significant other, @gypsea_lust, another renowned travel influencer. His daring, bohemian-inspired travel photography has made him notorious. Having collaborated with companies such as American Express, he is among the most sought-after influencers. The Bucketlist Family Image Source: www.travel-break.net One of the most recognized family Instagram travel influencers is The Bucketlist Family, which is based in Hawaii. They are renowned for offering family-friendly travel suggestions. They have 2.4 million Instagram followers thanks to their vibrant images and positive personalities. In order to cross as many items off their bucket list and experience as many adventures as they could, Garrett and Jessica Gee made the risky decision to sell everything they owned and travel the world in 2015. One of the most fascinating families in the travel industry is the renowned and notorious Gee family, popularly referred to as "The Bucket List Family." Jessica Stein Australian travel blogger Jessica Stein became an advocate for kids with special diseases after giving birth to a child who had a rare form of chromes disease. Jessica is still regarded as one of the leading travel influencers despite the fact that she doesn't travel as much these days because of her now-famous travel advice and photos. Alex Strohl Image Source: images.ctfassets.net One of the most well-known travel influencers, photographer, filmmaker, and teacher, Alex Strohl, is renowned for his landscape photography, especially for the way he captures breathtaking mountainous areas. Numerous reputable magazines, including Vanity Fair, Gentleman's Journal, and Forbes, have featured photographs taken by Alex. Popular Instagram influencer Alex Strohl has a substantial social media following. The influencer has accumulated 2.09 million followers by 2022. Although Alex Strohl's exact net worth is unknown, estimates place it between $9.53 million and $10 million. Alex Strohl's net worth is probably more than $15.25 million when other revenue streams are factored in. Tara Milk Tea Image Source: www.forbes.com.au Based in Sydney, Tara Milk Tea is a lifestyle, fashion, and travel influencer on Instagram. She is well-known for her whimsical, dreamy images as well as styling. Louis Vuitton is among the most renowned brands Tara has collaborated with. Her images, which show her traveling the world in search of the most picturesque locations, often have a kaleidoscope of colors. At the age of 25, she completed her Honors degree in Design from The University of New South Wales while working full-time on client engagements, traveling, and managing her social media accounts. Famous travel and fashion influencer Tara Milk Tea has a substantial Instagram following. Lauren Bath Image Source: impakter.com Australia's Lauren Bath, a former chef who became a photographer and Instagrammer, is incredibly well-known and stands out from the crowd due to the caliber of her shots. With more than 440k followers, she was the first professional Instagrammer in Australia. The national press dubbed influencer Lauren Bath, who as of 2022 had 386K Instagram followers, "Australia's first professional Instagrammer." The Australian influencer industry was founded by her. She has worked with many international destination management organizations. They include Along with the Plaza New York, Travel Insurance Direct, VAIL Resorts, Olympus Australia, and many other prestigious brands. For example, Tourism New Zealand, Switzerland Tourism, Tourism Australia, Tourism South Africa, and many more. Samuel Taipale One of the most popular Instagram travel influencers, Samuel Taipale, is a photographer from Norway who travels the globe with his wife, Hilvees. Through his travel photos, he has approximately 384k Instagram followers. As of 2022, this well-known travel and fashion influencer had 368K followers on Instagram. He regularly posts amazing photos of his travels with his family of, wife, and kids on his Instagram account @hxepresets. The most recent photo he uploaded was taken in May 2022 and features his wife and two kids enjoying themselves in beautiful summertime settings. Benjamin Ortega Image Source: eu.dbjourney.com Frenchman Benjamin Ortega works as a photographer, influencer, and filmmaker. He is doing a great job of representing his roughly 332k Instagram followers. This is evident by the energy in his photos, which demonstrate his passion for the genre. His images, which are primarily of water, are captivating to look at. By 2022, Benjamin Ortega had amassed over 340K Instagram followers, making him a well-known travel and fashion blogger. With all of his revenue streams, including YouTube and Instagram, his estimated net worth is expected to be even higher than the $5 billion mark. He has an astounding 192K followers as of 2022. Anna Karsten Image Source: upload.wikimedia.org American girl Anna Karsten enjoys traveling and learning new things about the world. On Instagram, she has 189K followers. She has traveled to seven continents and 91 countries. As of 2022, Anna had more than 170,000 Instagram followers, making her a well-known travel influencer. Publications like The New York Times, The Daily Mail, The Huffington Post, and others have featured her work. She was born and raised in Warsaw, and in 2007, she came to study in the US. She has resided in numerous cities, such as Mexico City and Amsterdam. In May 2022, she posted her most recent Instagram reel. It featured a cute part of Switzerland that she and her children visited. In 2022, her estimated net worth will range from $1 million to $5 million. Wrapping Up Social media marketing today offers a broad consumer base that transcends geographical boundaries. Social media platforms like Facebook, Instagram, and many more are becoming an essential part of our lives. With over 3 billion users combined across these platforms, developing a strong influencer marketing plan will be crucial to marketing initiatives. It will enable companies to reach their target market through top travel influencers. Are you looking for inspiration to become a travel influencer? We hope this article helped. Additional Reading: 6 Essential Tips For Long-Distance Train Travel Growing Your Gram: 10 Tips for Boosting Your Instagram Engagement Facebook Blueprint: Building A Strong Foundation For Social Media Advertising

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related