Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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The Top 10 Things to Do in Hawaii 2017

Hawaii is one of the most popular tourist destinations in the world for a reason. People all around the world are drawn to the Hawaiian Islands because of all of the different activities available there. Obviously, people are going to have their own preferences among the things to do in Hawaii. However, there are certain activities that really keep people coming back for more. Read also: The Top Destinations For New Year Celebrations 1. Whale watching This is one of those things that people can't do on other vacations or other trips to the beach. Hawaii has some of the best whale watching opportunities in the world. People should take advantage of the chance to see a real whale in its natural habitat. 2. Visiting the beaches Hawaii has some of the best beaches in the world. According to a travel poll conducted by the Seattle Times, Maui is the Hawaiian island that has the best beaches. However, there really is no such thing as a bad Hawaiian beach. 3. Luau feasts When people go to another area, in many cases, they really want the full experience. Going to a Hawaiian luau feast will really allow people to feel as if they're doing something 'Hawaiian' while also giving them the time of their lives. 4. Helicopter tours Going on tours in any area is popular. However, there are certain places that look particularly spectacular in aerial view, and that certainly applies to Hawaii. Helicopter rides are exciting at the best of times. They'll be even more exciting when the view is as gorgeous as this. 5. Stage shows There are plenty of really unique Hawaiian stage shows that people can enjoy. Many of them are specific to Hawaii and help to celebrate the unique culture of the area. People who want a break from some of the more active Hawaiian activities may appreciate Hawaiian stage shows. 6. Sunset cruises Doing almost anything coastal is great in Hawaii. If there's ever a good time to go on a cruise, it's at sunset in Hawaii. The intense natural beauty of the area should really bring a tear to a person's eye. 7. Snorkeling Some people say that this is their favorite Hawaiian activity. Snorkeling requires more skill than some other Hawaiian activities, of course. However, for the people who can get used to deeper water, snorkeling in Hawaii can offer people a really fantastic experience. 8. Farmer's markets People who want to enjoy the cuisine of Hawaii are advised to actually have fun with the natural offerings at the farmer's markets. This allows people to get in touch with the local culture more while also creating some interesting culinary options. 9. Hiking The people who want a particularly active Hawaiian vacation are encouraged to see the more mountainous regions for themselves as well. Hawaii is known for its coastline and its volcanoes. People who prefer the mountains to the sea can enjoy their Hawaiian hikes. 10. Windsurfing Windsurfing is one of the most popular activities in Hawaii, even though it actually dates back to the mid-twentieth century. The people who try it today will be carrying on this exciting modern tradition. Hawaii has a lot of great activities for the people who love the outdoors and the people who prefer to stay inside. It certainly has a lot of fun activities for the people who really enjoy the whole package. Hawaii has the mountains and the sea, it has fancy stage shows and rugged hiking opportunities, and it has natural scenery that people really can't find anywhere else. This is a part of the world that has everything for everyone. Read also: Three Amazing Travel Destinations In Africa 6 Reasons Why Every Woman Should Travel Solo

The Dos And Don’ts Of Corporate Travel Planning

As a business owner, your company's growth must be your top priority. Exhausting all the means to do so is necessary, from empowering your employees to creating connections outside your business. Sometimes, it may require you to travel and meet with these connections to secure the deal better. Through successful corporate trips, you can expand your network and increase your chances of forming crucial ties for your company. For your travels to go well, you should ensure that your preparations are carried out with utmost effort starting from the planning phase. Planning may be a chore. So if you are wondering how to pull off your business trip, we've got you! Here are the dos and don'ts for your corporate travel booking. 1. Book Ahead Of Time Take advantage of being an early bird to maximize the travel benefits of agencies and hotels. Booking ahead leaves plenty of room for schedule adjustments, negotiation rates, and airline perks. It will also provide you with more options and chances to choose the best and most practical reservation deals. Planning also allows you to assess for a longer period what your company needs. You can also build your strategies, taking more steps closer to your corporate travel goals. 2. Research On Your Destination On any trips you go to, you must first research your destination. You will visit the unfamiliar territory, so you must read about the place you are traveling to. It will be helpful if you feel comfortable and confident as you go there. Aside from this, it would be best if you also considered your destination's culture. It is important to be culturally sensitive to your team and the people in the place you are going to. Try to familiarize yourself with their language, meeting etiquette, and business traditions. It would be better to show the hosts that you respect their customs and are well-prepared. Making a good impression in this could help you reach the main purpose of your trip. 3. Consider Your Company's Travel Policies Companies usually have travel policies to ensure that the employees they will deploy on the trip are guided on their goals. It exists to direct employees on their travel arrangements in line with the company's values and rules. Also, it may include guidelines on bookings, expenses, and invoicing. So if you are assigned to go on a corporate trip, it is best to read your company's travel policies to ensure a smooth trip. Related Resource: Practical Travel Tips for Your Vacation to Canada 4. Don't Leave Without A Backup Plan Traveling with an emergency plan is mandatory. Create Plan A-D. It's always better to be ready! Naturally, it would be better to anticipate flight delays, issues with hotel reservations, and weather problems. With this, you can set up a game plan of what you will do if these things ever happen during your corporate travel. Maintaining good communication with your hosts and the people behind your booking accommodations is the key to your plans to work. 5. Using Travel Apps May Be Ideal You can conveniently book and arrange your trips by downloading and using travel applications on your phone. All thanks to technology! The era with emails and separate bookings with different services is now outdated. Skip email notifications. There are many travel apps online that you can use if you wish to change your dates and reservations and be notified of your booking status. Ultimately, travel apps offer you convenience and direct communication. They are easy to use and let you stay connected with your accommodations anytime, anywhere. Wrapping Up Unlike planning staycations and family beach trips, corporate travel is more critical, not just for you but also for your company's team. It is important to consider every aspect of your travel, from booking to the itinerary. Before booking your travels, ensure that you have secured all the documents needed, from passport to visa. Your travel course must also be aligned with your company and travel policies. Doing so saves you the trouble of hassles in the middle of your trip. Read Also: Luxury travel on a budget: Is it possible? The Laws You Need to Know When Traveling to the Middle East City What to visit in Canada? Know all the Requirements You Need to Travel

Leiebil In USA To Make Your Trip Better

A vacation is something we look forward to. We dream of seeing a large number of places around the globe if possible and go from one place to another. We will certainly need to look into a car to hire which couldn’t be easier in the States. We often think that there are too many fine details involved, that the process requires endless checks or financing but this not the case. A simple bit of planning can make things go a lot smoother, and it will take a big weight off your shoulders once you’ve arrived at the destination country by not having to search and remember where all the transport depots are, or busses and train stops. Looking for the perfect vehicle may seem daunting at first, but if you write down your main priorities in terms of features you are looking for and the objectives of the trip, then it is easier to narrow down the specifics. Think about travel plans, areas you intend on visiting, how many people will be traveling, and whether you are willing to go above your set budget if it means added extras. The Car for You: Determined by your traveling party size the vehicle you choose will be either one of 3 factors: comfort, efficiency, and size. Knowing you are a group of friends looking to explore the United States while having fun, like celebrating a recent engagement, ideally, you will want a car that is big enough so that everyone can travel together. Having vacationed in a group, I can personally vouch for a minibus. Not only is there ample space for everyone and their luggage, but the atmosphere is always energetic and it makes the experience that much more enjoyable. Look for the efficiency of fuel if you will be doing a lot of day trips. You wouldn’t want to be stopping constantly to be filling up (as there might not even be a gas station nearby), but the cost will work against you in the long run. As the old saying goes, “bigger is better.” A vehicle that is tough enough to handle the ups and downs of adventure enthusiasts, but still chic enough to not look like you’re driving an armored car is what you should search for when going for a vacation. To get the ball rolling and help you see what is available on the market, take a quick browse at Goautos.no/leiebil/usa/ for a variety of cars suited for all demographics and holidays, and most importantly won’t break the bank. You don’t want to find the perfect car only to discover it is not in your price range or would essentially work against you for this trip, do your homework, shop around and conclude from there. Why Rent? Are you one of those people who think that you’re “wasting money” on a car that is not and never will be yours? Then I’m sure you are hesitant at the thought of hiring a rented vehicle, but if you weigh up the odds versus using the local and public transport means available, are you saving yourself time, not to mention money? There are endless perks to renting a vehicle as opposed to going local, let’s take a look at the top 5 points people pointed out that made them decide to hire a car while holidaying abroad rather than using buses or taxis. Distance: This is especially important if you are a large group, opting to be picked up and ferried to your destination and back could cost an arm and a leg. You would need a suitably sized vehicle for starters, drop-off, and pick-up times may be set by the company which could work against your itinerary, and if the driver has to wait there because it is too far to travel up and down, his time is your money. Time: How long is your trip? If you are on a long weekend and looking to see as many sights as possible the last thing you want to be doing is wasting time standing in bus queues or on train platforms waiting for the next one to arrive because you just missed this one. Simply hop in your rental and the day begins immediately. Freedom: The luxury of coming and going as you please comes easy with a hired car. The tour buses may go on the main tourist routes and sites, but if you see something interesting you would have to go back later that day or even the next to go explore. With a car you just need to make a pit stop, jump out, and go experience something new and different, ‘off the beaten track.’ Cost: When traveling abroad some transport companies try their luck by pushing up prices with tourists or when they hear a foreign language, and being none the wiser this could cost you double what it should have had you been a local or used a rent a car. Taxis could take ‘the long way around which also adds up on the meter by the end of the trip. Weather: Depending on the time of the year you are traveling the weather may not be in your favor, and worse so if you have children in tow. Perhaps you’re away for a snowy Christmas, you want your kids safe and warm in a vehicle or indoors and not waiting outside for taxis to arrive or in the pouring rain. See some handy tips in this link to consider when traveling abroad with kids, how to make their trip fun and more comfortable which will inevitably mean you will have a good time too. We know how quickly a situation can change when a little one is not in a good mood, hungry, or cold. Being organized can prevent these situations and you can focus on having a great time. Renting and returning: The time has come when all the fun and madness has to come to an end and sadly it is back to reality and the working week of the 9-5 rat race. Taking the car back to the rental agency is not as simple as arriving and handing over the keys, believe it or not, so be aware of a few common mistakes people make. One of the most common faux pas I have noticed and have been victim to myself is not checking the traveling distance or time it will take to get back to the rental parking lot, and agencies have a strict late-return policy which comes with a hefty price tag. Be sure to mark and map your route and leave ample time to get there. Better to be early than late. As with most rental firms when returning the car it should be as it was when collecting, this usually means with a full tank of petrol. Be sure to check the map for the closest fuel station to the agency and stop to fill up, be sure to keep the receipt in case there are any queries. A great tip I learned from a friend was once you have parked be sure to take pictures of the internal and external areas of the car, as well as the dashboard with the ignition on so you can see the fuel gauge and mileage count. This way you have evidence that all was in order when you handed over the keys and these images can be presented if you need to make a case or claim of unexpected charges to your card. Lastly, be sure you have ALL your belongings. Check glove compartments, the boot and back seat areas, the middle console, and the most forgotten about gaps – the sides of the doors. There is a slim chance you will get anything back that you have forgotten no matter how honest you want to believe that people are. A final thought: If you have all the necessary and essential paperwork and documentation in order there is no reason why renting a vehicle abroad should cause any headache. The world is becoming easier to explore, to venture out into, and driving wherever the wind takes you is as easy as shopping for the perfect rented car. The practice of renting out cars has been around for centuries, only now we have more options, and it’s more fun, win-win. Read Also: Compasses & Outdoor Tools Buying Guide Factors To Consider While Preparing For A Move How to Travel in Style

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

The Top 10 Things to Do in Hawaii 2017

The Dos And Don’ts Of Corporate Travel Planning

Leiebil In USA To Make Your Trip Better

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related