Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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Tokyo Unveiled: 9 Must-Try Experiences That Will Transform Your Visit

Just as the petals of the cherry blossom symbolize the fleeting beauty of life, Tokyo, Japan's vibrant capital, serves as a metaphor for an enriching, ephemeral experience waiting to be seized. It's a city that effortlessly marries the ancient with the ultramodern, the serene with the frantic, and the traditional with the innovative. As you're planning your trip, there are certain experiences you can't afford to miss, ones that will not only enhance your visit but transform it into an unforgettable journey. Curious about what these experiences might be? Well, let's embark on this virtual tour together and discover the must-try activities that will help you experience Tokyo in its truest essence. 1. Exploring Tokyo's Historic Temples While going on interesting tours in Tokyo, you can't miss out on the city's historic temples, each one offering a unique glimpse into Japan's rich heritage. Start your journey at Senso-ji, Tokyo's oldest temple. Here, you'll be captivated by the stunning architecture and the iconic Kaminarimon Gate. Don't forget to explore the Nakamise shopping street nearby! Next, head to Meiji Shrine, nestled in the heart of the bustling city, yet providing a tranquil escape. Its grand torii gates and expansive forest will leave you in awe. Lastly, visit Zojoji Temple, where you can marvel at Tokyo Tower's modern brilliance juxtaposed against the temple's traditional beauty. You'll leave each temple with a deeper understanding of Japan's past, and a memorable impression of Tokyo's harmonious blend of old and new. 2. Unforgettable Sumo Wrestling Experiences After soaking in Tokyo's historic charm, it's time to immerse yourself in the thrilling world of sumo wrestling, a quintessentially Japanese experience. Head over to Ryogoku, Tokyo's sumo district, where you'll have the opportunity to watch sumo wrestlers train in a 'beya', a sumo stable. Make sure to respect the strict silence rule during training sessions. You can even try a sumo wrestler's hefty diet, 'chanko nabe', a protein-rich hot pot. If you're fortunate to visit during a tournament, the atmosphere is electric. Watching these giants grapple in the ring, you'll truly comprehend the raw power and ritualistic beauty of this sport. It's an experience you'll never forget, leaving you with a deeper appreciation for Japanese culture. 3. Navigating The Bustling Tsukiji Market Next on your Tokyo adventure, dive into the sensory overload that's Tsukiji Market, the world's largest fish market. Here, you'll find an array of exotic seafood, fresh fruits, and traditional Japanese street food that will leave your taste buds dancing. Navigate through the hustle and bustle, and you'll be rewarded with unique flavors and experiences. Don't miss the chance to witness the exciting tuna auctions, where the day's catch is sold at breakneck speeds. But remember, it's an early start – you'll need to be there by 5 a.m. to catch the action. Lastly, don't forget to try a sushi breakfast at one of the surrounding eateries. This isn't just a market, it's an experience that will transform your Tokyo visit. 4. Tokyo Disneyland And Disneysea Adventure Leaving the flavors and fervor of Tsukiji Market behind, you'll find a different type of thrill at Tokyo Disneyland and DisneySea, an unforgettable adventure that's sure to enchant both kids and adults alike. You'll be drawn into magical worlds where fairy tales come to life and your favorite Disney characters greet you at every corner. Tokyo Disneyland, with its classic attractions like Cinderella's Castle, will transport you straight into your childhood dreams. Conversely, DisneySea offers unique, sea-themed adventures, such as Journey to the Center of the Earth. Don't forget to watch the mesmerizing evening parades, where the parks transform into a glittering spectacle of lights and music. Read Also: Want To Become A Travel Agent? Here Are The Steps You Need To Take! 5. Traditional Tea Ceremony Experience While the excitement of Disneyland may leave you buzzing, it's worth slowing down and immersing yourself in a traditional tea ceremony for a more serene side of Tokyo. This centuries-old ritual is a cornerstone of Japanese culture, offering an intimate glimpse into the country's rich history and customs. You'll learn more than just the art of tea making. It's an exploration of simplicity, mindfulness, and respect. You'll witness the meticulous preparation, the graceful movements, and the quiet, meditative atmosphere. It's truly a unique, once-in-a-lifetime experience that's far removed from the bustling city life. 6. Foodie's Paradise: Sampling Street Food After immersing yourself in tradition, it's time to dive into Tokyo's vibrant street food scene, a gastronomic adventure that's sure to delight your taste buds. Head to the bustling Ameya-Yokocho Market, where you can savor fresh sushi, crispy tempura, and succulent yakitori. You'll be blown away by the unique flavors of takoyaki, Osaka-style octopus balls, or the creamy delight of a matcha-flavored taiyaki, a fish-shaped sweet pancake. Don't miss the savory bowls of ramen at the tiny stalls in Tokyo Station's Ramen Street. Each bite you take is an explosion of authenticity, a testament to the city's rich culinary heritage. Tokyo's street food is more than just cuisine; it's a sensory journey that you'll remember long after your trip. 7. Nightlife In Roppongi District Once you've had your fill of Tokyo's tasty street food, prepare to experience the pulsating heart of the city's nightlife in the Roppongi District. This vibrant area is renowned for its lively bars, exclusive clubs, and upmarket restaurants. You'll find a diverse mix of locals and tourists, creating a unique multicultural atmosphere. Start your evening at a sophisticated cocktail bar, where skilled mixologists create concoctions that are as breathtaking as the city views. Later, hit the dance floor at one of Roppongi's pulsating nightclubs. If you're a jazz fan, don't miss a visit to a live music venue. Whether you're looking for a relaxed evening or a night to remember, Roppongi's nightlife won't disappoint. 8. Shopping Spree In Ginza Having experienced the exhilarating nightlife in Roppongi, you're probably ready for a different kind of thrill: a shopping spree in Ginza, Tokyo's premier shopping district. Known for its high-end boutiques and flagship stores, Ginza is a must-visit for shoppers. You'll find top fashion brands like Chanel and Louis Vuitton, alongside Japan's own Uniqlo and Muji. And don't miss the iconic Ginza Six mall, where luxury meets art. But it's not just about fashion. Ginza is also home to the previously mentioned Tsukiji, the world's largest fish market, where you can buy fresh seafood. So, set aside a day to explore this bustling retail hub, where shopping is an experience in itself. 9. Experiencing The Cherry Blossom Season Next on your Tokyo adventure, make sure you don't miss the breathtaking spectacle of cherry blossom season. It's a sight you'll never forget. The city transforms into a pink paradise as cherry trees burst into bloom, creating picturesque landscapes everywhere. You can take relaxing strolls under the Sakura trees at Ueno Park or Chidorigafuchi Park, where the blooms reflect beautifully in the water. Don't forget to join in a traditional 'hanami' or flower-viewing party, where you'll picnic under the blossoms, sharing food and laughs with friends. It's an experience that truly encapsulates the spirit of Japan. The Beauty Of Japan: Final Words Whether you're exploring historic temples, watching sumo wrestling, navigating the Tsukiji market, experiencing the magic of Disneyland and DisneySea, taking part in a traditional tea ceremony, sampling street food, discovering Roppongi's nightlife, shopping in Ginza, or basking in cherry blossom season, Tokyo's got it all. Each experience is sure to transform your visit into an unforgettable journey. So, don't wait! Start planning your Tokyo adventure today and get ready for the trip of a lifetime. Learn More About: What Is A Commercial Leasing Agent? Choosing The Best Photographer for Your Event 6 Common Myths busted for the insurance agent exam

Yacht charters and sailing vacations

Crewed yacht charter in Tulum provide unique opportunities to see distant countries from a new perspective: not from a hotel’s window or tourist bus but from the white deck of an elegant yacht. You will be able to visit the islands and beaches that have not been influenced by mass tourism, go to small towns and villages, and get the skills of sailing a cruise catamaran or yacht. Advantages of traveling by yacht You will see more stunning views than within the territory of a hotel or resort. Sailing on the yacht will allow you to explore the new landscapes and beauties every day. You’ll get plenty of opportunities to dive and snorkel. You can plan your sailing itinerary and visit picturesque lagoons, magnificent coral reefs, as well as mysterious tunnels and caves. Yacht gives you the ability to get to almost any part of the seacoast and explore the sea with a scuba or mask. You will be able to visit various smaller port cities and stay there for as long as you want. Get a yacht tour and pick your own route! Unlike the ordinary cruise, your tour will not be spoiled with compulsorily paid excursions. On the contrary, you will get a chance to visit the landmarks, galleries, and museums that you fancy and for as long as you want. No crowded beaches! Most people associate vacations with noisy hotels, overcrowded beaches, and lots of tourists in the streets. Using yacht charters is one of the most effective methods of organizing the perfect trip and avoiding large crowds of tourists. You will be able to visit completely deserted islands and beaches, which is impossible on an ordinary tour. During the cruise, the crew of the yacht will take care of your comfort, and you will be able to enjoy the sea, sun, and sails. There is no need for you to purchase a yacht to travel to distant seas and islands. You can take your friends and family, choose a yacht, and start the most pleasant journey to new seashores. We can offer you 32 destinations in seven regions: Central America, Northern Europe, Mediterranean Sea, Caribbean, Indian Ocean, Southeast Asia, and Oceania. The number of our destinations is constantly growing! Unforgettable pink sunset, which can be watched only in two places in the world - Jamaica and the Caribbean Islands, in combination with wild white beaches, blue sea, and the gentle sun make the Caribbean an ideal place for both relaxation and adventures. Try to live the life of Vikings and sail the cold waters of the North Atlantic Ocean with an experienced crew. You will see the rocky coast of Iceland, many arches, and stones of unusual shapes created by water and wind. The views are absolutely amazing! Oceania is the perfect place to dive in bays and visit places where Hobbit and The Lord of the Rings were shot. You will be able to see waterfalls, climb to the top of the volcano, and experience the real taste of adventures. Order a crewed yacht charter and make your own private cruise on the Mediterranean Sea. It is an excellent opportunity to relax, swim in the see-through waters, and get acquainted with the local nature. You can stay away from well-known resorts and discover small and cozy wild beaches. Renting yachts is especially popular in Central America. Every year hundreds of people escape from Panama City to perfectly organized yacht charters. The rest, try delicious food and entertain themselves with sightseeing, swimming, and diving. The Indian Ocean is the ideal place for diving safaris. Thanks to the clear water, various types of fish, and the coral nature of the islands, the sea world is particularly rich and diverse.

The Lovely Hill Station of Yercaud

Yercaud attracts a large number of tourists from all over the world with its magical charm. Lying in the southern area, Yercaud is one of the most sought-after and a must-visit hill stations in Tamil Nadu. Usually, the locals plan a trip to Yercaud Hill Station on the weekend. It is the perfect tourist destination for nature-lovers and adventure-maniacs. Yercaud is famous for lakes, gardens, mountains, waterfalls, and pristine landmarks. In addition to being an interesting tourist spot, Yercaud boasts a serene atmosphere. This town has fresh air, pleasant weather, and warm and welcoming people. Here are some must-visit tourist destinations in Yercaud. Tourist Destinations in Yercaud: 1.Yercaud Lake Yercaud lake tops the list of the most attractive tourist destination in this town. The lake not only allows tourists to spend some peaceful time relaxing here, but Yercaud Lake offers a lot of attractions to explore. A clear view of the mesmerizing hills and lush greenery, this tourist spot has everything that the Yercaud hill station is famous for. Surrounding the lake is a beautiful garden and different species of trees. If you want to explore Yercaud hill station from one place, then Yercaud Lake is a perfect spot for you. Yercaud lake has a lot of shops and eateries surrounding the lake. To taste the delicious cuisines of Tamil Nadu, Yercaud Lake is a must-visit destination. Buy some snacks and desserts, and relish the beauty of Yercaud Lake. If you are an adventure-lover, Yercaud lake has a lot of water sport activities to offer. Boating is largely encouraged in this lake. 2. Bear’s Cave Located in a coffee estate, Bear’s cave is one of the most captivating tourist destinations for tourists from all over the world. It gets the unique name from the fact that this cave was a habitat for bears in the earlier times. Although it is private property, the owner of the cave keeps it open for tourists. Bear's Cave is a perfect holiday destination for tourists who want to explore something unique and different. The main attraction of the city is the 7 feet deeper ground that takes the tourists to the holy Shevaroyan Temple. 3. 32 Kilometer Loop Road To know why India is considered one of the leading countries for tea and coffee plantations, you must visit the 32 kilometers loop road. The road begins from the Yercaud Lake and features the beautiful tea and coffee plantations on the way. This 32 kilometers drive from Yercaud Lake is filled with Tamil Nadu culture, its heritage, and the beautiful hill station. A wide range of plants and fauna life is a major tourist attraction here. This loop road is one of the most popular tourist destinations in Yercaud city. The captivating views, local people, the way of their living, and the mesmerizing tea plantations are some of the major attractions in Yercaud Lake. 4. Pagoda Point If you are tired of the busy city life, Pagoda Point is a perfect destination to spend some relaxing time. Pagoda Point is known for its scenic views and enchanting attractions. The gentle breezes and mesmerizing ambiance has a magical effect that captivates your mind and draws the attention of the locals and international tourists. Pagoda Point is 4.5 kilometers drive from the main city. Also known as Pyramid Point, this scenic location is a must-visit place for Yercaud tourists. You can also pay a visit to Sri Rama Temple, which is located close to Pagoda Point. 5. Killiyur falls A 4 kilometers drive from the Yercaud hill station, Killiyur waterfalls lie in the Eastern Ghats. Killiyur waterfall is located in the Salem district. Streaming from an altitude of 300 feet, this waterfall is a picturesque view. The place is also a perfect spot for boating and swimming. If you ever visit Yercaud hills, pay a visit to Salem district and explore some scenic attractions in this area. Apart from Killiyur Falls, Salem district has many other tourist destinations. Killiyur Falls has stable weather throughout the year. However, November to March is the best time to visit this weekend getaway trip. Avail a car rental in Salem with the driver and explore all the attractions of this district. 6. Emerald Lake of the Yercaud Hill Station Another popular lake in this hill station is Emerald lake. The beautiful hill stations and mesmerizing gardens surround this lake. The beauty of this garden is indeed a treat to your eyes. The lake has a beautiful fountain in the middle of the waters. Besides, you can also enjoy the boating adventure here. You can either pick from rowing boats or motor boats (as per your preference). Book a cab from Chennai to Yercaud and explore this hill station to its fullest. It is approximately 1-hour 30-minute drive from Salem. Yercaud is a perfect hill station for tourists who want to explore the tranquility and attraction of Tamil Nadu. Read Also: 10 Best Tourist Attractions In Dubai 7 Must-Visit Attractions In Puerto Rico Why Should Ladakh Be Your Next Travel Destination?

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Tokyo Unveiled: 9 Must-Try Experiences That Will Transform Your Visit

Yacht charters and sailing vacations

The Lovely Hill Station of Yercaud

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related