Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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8 Reasons Why Canvas Is The Best Tent Material

When it comes to choosing a new tent, most people consider its capacity and type first. And in most cases, this approach works perfectly, especially when talking about short trips for a few days once a year. However, if you are looking for a tent that will last you a long time and keep you comfortable and safe while camping, the tent material is one of the most essential aspects to consider. And here canvas outfitter tents are a great option. The main benefits of cotton canvas include: breathability water resistance environmental friendliness insulation properties All this makes canvas one of the most optimal materials for camping in different weather conditions. What Is A Canvas Outfitter Tent Outfitter tents, also known as wall or cabin tents, are popular among many campers. Being a semi-permanent structure, such a shelter type has excellent durability and roominess. This is often a critical consideration as the extra headroom gives you more freedom of movement and doesn't restrict you when you're inside the tent. Typically, outfitter tents are made from canvas, making this an even more attractive option. After all, the combination of one of the best materials and the versatility inherent in outfitter tents make this type of shelter a perfectly balanced solution for camping. Why Canvas Is The Best Choice As mentioned, canvas is known for its properties that provide good insulation, water protection, and also breathability. In addition, this material is durable and resistant to harmful external factors. Therefore, let's take a closer look at why canvas tents are a worthwhile purchase and which benefits they may offer over most plastic (nylon, polyester) tents. Breathability It is one of the main advantages of canvas. It keeps you dry and comfortable inside the tent, no matter the environment. Since humidity and condensation are common in camping, canvas tents are a great option as this material provides excellent moisture protection, making it comfortable to be inside your shelter. Thus, these tents are perfect for both summer trips and camping in the colder months during fall or spring. In addition, the air in such a tent does not stagnate due to its breathability properties, which maintain a feeling of freshness. Heat Efficiency Another benefit of canvas over plastics is its heat efficiency, making it the best choice for winter camping. Such a tent warms up efficiently and retains heat inside, so you will not freeze even at low temperatures during the night. Also, canvas tents can be safely used with wood-burning stoves. Therefore, if you are looking for a decent tent for winter trips like ice fishing or hunting, then canvas tents are perfect for such purposes. Waterproofing Canvas is a fairly dense fabric with good surface tension. This means raindrops or moisture will run down the tent without getting inside through the material. In addition, canvas fabric fibres tend to swell during heavy rain, which creates additional protection from water. Thus, tents made from this material are one of the best solutions for camping in bad weather conditions, for example, during heavy rains or even storms. Regardless of the outside conditions, you can be sure to stay dry and protected with a canvas tent. Durability In addition to being waterproof, the canvas is also quite durable. Tents made from this material are strong, tear-resistant, and maintainable. Therefore, by purchasing a quality canvas tent, you can use it for many years without any risk, especially if your tent fabric has been pre-treated. With tear resistance, you can set up such a tent almost anywhere without worrying about its safety. At the same time, even in case of a break, such a tent can be quickly repaired; all it takes is a needle, thread, and a little candle wax for waterproofing. If the gap is too large, for example, after a tree branch falls or a strong wind, then such a problem can be solved with a sewing machine because, as mentioned, such tents are very maintainable. Ventilation The inherent breathability of canvas fabric also contributes to the advanced tent's ventilation. Often outfitter tents made of canvas are designed as all-weather tents, so ventilation is essential in this case. Outfitter tents are usually fitted with large vents and mesh-covered windows. Alongside the fabric's breathability and customizable ventilation in a tent, you can tune your airflow to suit the weather. With good ventilation, the air inside stays fresh, and the tent maintains a comfortable temperature, which is especially valuable when camping on hot summer days. Strength Canvas outfitter tents can withstand extreme weather conditions and heavy use, making these shelters popular with fishermen, climbers, and hunters. With quality material, burly steel stakes, and thick poles, you don't have to worry about the strength and safety of your tent, no matter where you would like to camp or what time of year to go camping. That's why canvas tents are the perfect option when it comes to durability and reliability. UV Resistance Another advantage of this material is its UV resistance. Canvas tents have a special protective treatment that makes them resistant to sunlight. This means your tent will retain its nice appearance, and the fabric will not lose its properties due to the harmful effects of ultraviolet radiation. Sustainability As a bonus, the canvas is biodegradable. Therefore, if it means a lot for you to preserve the environment, then a tent made of natural materials is an ideal option. Addiction: How To Become A Travel Nurse The Dos And Don’ts Of Corporate Travel Planning Top 7 Trending Men And Women Travel Toiletries For 2022

Travel Fears: 5 Most Common Fears That Keep You Inside The Home

Do you often fantasize about being on a travel show, or being a traveller witnessing many amazing places? Do you always want to be in that exotic place about which you have been reading for long? Eventually, you wish to go somewhere and explore everything about the place, but your ‘what if’ moment stops you from even leaving the house. Soon, you start obsessing about what might happen during your trip, making it your worst nightmare. But why does this discomfort happen? Why you can't just enjoy a good holiday? This all occurs because of fear! You Are Caught In Your Own Web Of Thoughts: If this sounds like you here are some reasons that help you know why your fears stop you from traveling and how you can deal with them: To control this, this first step is to leave your comfort zone and think of the things that you are worried about that might can occur when you are away. Then think of what you can do to bring yourself out of that situation. Once you have the solution to a stressful situation, you feel more relaxed and will be able to travel to your favorite destination. Language Fears: When fear starts overwhelming the mind, it gives rise to many unusual questions, but the language barrier is the first one. Having issues in speaking another language can exacerbate stressful situations. Imagine being unable to speak the same language in the country where more than half of the population communicates in the same language. Well, the solution to this problem is “preparation.” Practice basic sentences beforehand or keep a dictionary handy. Practicing commands like, “I need this food,” “Where is the Taxi?”, “Where is the toilet?” and so on will help. Don’t forget to learn “ please” and “Thank you”, as this will help you when seeking help from the residents. Fear Of Flying: While the fear of flying is quite irrational, some people also develop a phobia from it. If your fear is of flying, first figure out what triggers you, so that you would know how to manage things. Don’t get anxious about situations as anxiety will only feed “what if” catastrophic thoughts that are hard to wipe away. So, step on the airplane with knowledge and anticipate your fears. Find a specialist and undergo the fear of flying therapy or talk to a professional to educate yourself about the flying fear. Fear of solo traveling: Traveling solo is amazing! While you might get frightened of it, it can be very exciting. But, make sure you understand that when you are alone, you will not be able to count on anyone for help. To get over this phobia of flying, take someone with you. If not, you can seek help from technology, like you can video chat with friends or can keep your company via Skype or Messenger. Fear Of Getting Injured On Foreign Land: Imagine you have traveled to an adventurous location where you fall and get hurt? And the worst, you fall in the language barrier when you need immediate help. While the chance of you being in such a situation is minimized, if this happens, there are doctors and medical help available everywhere. You can also take help from medical insurance that will cover all your medical expenses and will help you deal with such situations. So don’t let these common fears stop you from traveling. Get over them and travel and see the world. Read Also: 6 Reasons Why Every Woman Should Travel Solo Why Should Ladakh Be Your Next Travel Destination?

Reasons to Stay in a Vacation Home Rather Than a Hotel

You might be looking forward to your much-needed vacation to rest and relax after working so hard. The first thing on your mind would be to book accommodation that will help you achieve your goals whether you are with your family, friends or significant other. One of the most popular options these days is vacation rentals, as opposed to conventional hotels. Vacation rentals can be luxurious houses, cabins, condos, or even small houses. There are plenty of options you can find, and they can be as small or big as you desire. People also purchase timeshares which give them shared ownership and rights to a vacation property for a set amount of time on a yearly basis. This can be one of the most cost-effective ways to travel regularly. However, if things don't really work out and you want to opt-out of your timeshare, you could read here for the best way to cancel your timeshare. Here are the reasons why vacation rentals are becoming more popular than hotels. Bigger space The average size of a typical hotel room is 325 square feet. Vacation rentals can be twice as big, or even more. A vacation rental allows you to rent a whole house rather than just a room. Why limit yourself? The choice is yours to make. Bigger savings In general, vacation rentals are more economical than hotels. You can save more if you divide the expenses with your other companions or if you save a bit on your food by cooking your own dishes. Availability You can find vacation rentals in different locations, making it better than hotels if you want to stay in a place that is not filled with so many tourists or in a more remote area. Booking a vacation home may be the solution to stay close to a particular attraction. Perfect for large groups If you are traveling with a large group, chances are you will be booked in separate rooms in a hotel. With a vacation home, you can stay together in nice accommodation. This gives you the chance to enjoy each other’s company in a cozy place or do fun bonding activities without the limitation of space. This makes vacation rentals perfect for big families or a large group of workmates. Before booking, make sure to check the maximum number of persons allowed to stay. Well-equipped kitchen Cooking your own meals can save you a lot, especially if you are traveling as a group. Home rentals are equipped with cooking equipment that allows you to cook whatever you like, which might not always be possible in a hotel. This also allows you to live like a local by experiencing going to the local market for a truly local experience. Most vacation homes also offer laundry facilities. Vacation homes can be your home away from home. The true beauty of staying in one of these relaxing homes is experiencing what it is like to be a local. Most of these accommodation options are located in residential areas and not in touristy hotspots. This gives you the chance to join town fairs or activities, visit local shops or interact with locals for a more enriching experience. If you are looking for a perfect place to stay for your UK vacation, check out thewowhousecompany.co.uk as they have plenty of options to choose from. Read Also: Preparing To Stay In A Luxury Apartment On A Vacation Fun Things To Do When Residing In A Vacation Rental House In Anna Maria Island

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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8 Reasons Why Canvas Is The Best Tent Material

Travel Fears: 5 Most Common Fears That Keep You Inside The Home

Reasons to Stay in a Vacation Home Rather Than a Hotel

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related