Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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Jaisalmer Attractions and Places to Visit – Have a Feel of Rajputana

The royal abode of Jaisalmer is prominently known as the Golden City, there is a great deal of connecting with activities on Jaisalmer's visit which will make your endeavor vital. Walk the paths of Jaisalmer to get knowledge into the real embodiment of the locale as the city holds a genuine impression of the rich legacy and culture of the verifiable province of Rajasthan. The Jaisalmer Fort is built with yellow sandstone that keeps up the Raj Mahal and a few Havelis, portals and sanctuaries. The brownish darker defense that transforms into nectar gold at nightfall, supporting the name "Sonar Quila", is without a doubt a bursting occurrence of visual observation. The engineering structure of the fortress having complicatedly cut windows, entryways and dividers are one of the fine instances of the rich legacy in India. Situated on the Trikuta Hill and disregarding the Jaisalmer city, the Jaisalmer Fort is along these lines one of the well-known vacation destinations in Jaisalmer. If you are planning a trip to Jaisalmer then avail the best Oyo Rooms Coupons to get the best discount coupon for hotels, rooms, and much other at a lower price. Things which Attract the Tourist Most for the Jaisalmer Trip: 1. Camel Safari in the Sand Dunes: The camel safari in the sand dunes takes 42 km from the Jaisalmer Fort. This place is basically situated in the outskirt of the Jaisalmer away from city life. The exanimate vibe with stretches of clearing rises, camel safari along the amazing peaks and troughs and dark red skyline at the dusk through and through drops you to a satisfying winter escape. Try not to miss the provincial and gritty music and society move of the tramps that delineate the country's culture of the Rajasthani people. The best time to visit the SAM Sand Dunes is at the season of the Jaisalmer Desert Festival, which is normally held in the long stretch of February consistently. You can also choose your Uber Coupons to get your Jaisalmer Taxi Service at the best rates. 2. Salim Singh Ki Haveli: Particular engineering that you will run over in Jaisalmer city is the Haveli of Salim Singh from the seventeenth century which has an all-inclusive angled rooftop in the state of a peacock. It is an inconceivable outline that is created with 38 overhangs, each having particular structures. 3. Jaisalmer Fort: Jaisalmer Fort is one of the most crucial tourist points in the city of Jaisalmer. Prevalently known as 'Sonar Qila' or 'Brilliant Fort', it is a huge structure displaying its tasteful excellence. The Golden fortress crowns the Trikuta Hill remaining at an elevation of 30 meters over the Jaisalmer city. It is limited by enormous bastions with a few passages. The stroll through the perplexing maze of paths is an affair worth having. Jaisalmer Fort shows a stunning sight amid nightfall with sand mirroring a brilliant shade to this secretive age-old structural glory. Adventurous Activities in Jaisalmer: a) Biking on the Sand Dunes: Experience the adventurous riding of a quad bicycle in the brilliant ridges of Thar Desert. Investigating the desert on a four-tire motorbike is another approach to satisfy your hunger for experience in the desert. You will be provided by expert trainers as you ride an hour in the skyline of ridges that will make you feel like you are on top of the world with charismatic views and surroundings. b) Dune Bashing: Motivate an opportunity to investigate the intriguing desert in an SUV as you drive through the desert sand. - Hover all over and feel the excitement as the wind in the sand dunes makes your experience and bit all the more energizing. c) How to Reach Jaisalmer: The closest local airplane terminal is Jodhpur Airport situated at a separation of 285 km from Jaisalmer city. The city is connected by major cities from all sides thus it won’t be difficult for you to reach there. Read Also: 10 Bucket-List Holiday Activities Top 10 Travel Destinations That You Need To Visit The Best Vacation Destinations For Couples Inside The Sublime Environs Of Kalpa – A Guide To Best Places Some Of The Top Attractions In Pune You Should Visit By Cab

Review of Ziptrak Outdoor Blinds

Did you know that you can instantly transform your outdoor space by simply adding outdoor blinds? If you’re looking for outdoor cafe blinds, a casual search on the internet will reveal that there are different types to pick from. Such a revelation will by no means make your selection process easier. This is why we took the liberty to review one of the most popular outdoor blinds on the market today; the Ziptrak outdoor blinds. You might realize they’re exactly what you need to beautify your outdoor space. But what’s so special about Ziptrak outdoor blinds? We’ve compiled all you need to know about these blinds; from their benefits to applications. What Are Ziptrak Outdoor Blinds? The name Ziptrak is derived from the blind system utilized in manufacturing this product. Different outdoor blinds use different mechanisms to aid in their operation. They can either use strings, zips or cords. And depending on the mechanism used, it greatly influences the blinds’ operation. Ziptrak is the original outdoor blind system and features a track guided design. This system is designed to lock the fabric into special tracks that will secure the blinds against flapping. Because of the patented design, the blinds glide smoothly and also stop at any height. And the best part is you don’t need any cords or zips to operate the blinds. Put simply; these blinds are very easy to operate. And this is one of the main reasons why Ziptrak outdoor blinds are very popular. After all, who wants blinds that are difficult to open or close? Advantages of Ziptrak Blinds: So are Ziptrak blinds worth considering compared to other types? Hopefully, the following advantages will answer this question. Effective Protection: One of the main reasons for investing in outdoor blinds is for protection. Ziptrak blinds aren’t only good at blocking out the sun or wind, but they’re also known for effectively keeping bugs out. Quality Blinds: In our quest to provide you with an unbiased article, we’ll quickly point out thatZiptrak blinds don’t come cheap. But for the quality and durability they offer, we believe they’re worth every penny. No Gaps! Some outdoor blinds leave gaps when installed, and unfortunately, most people don’t find that aspect desirable. This is where Ziptrak blinds give competitors a run for their money because they’re designed not to leave any gaps. What Holds the Blinds Together? Another differentiating factor is the material used to hold the Ziptrak outdoor blinds together. The Ziptrak blind is held using a Cordura tape which is commonly referred to as Kedar. Why is this important? There are a few advantages associated with this tape: Aesthetics: Believe it or not, using Kedar to hold the blinds together greatly enhances the general appearance of the product. This is because cedar is welded onto the fabric and isn’t stitched like other blinds. Variety: Closely related to aesthetics, is the fact that Kedar is available in a wide range of colors to pick from which include white, beige, primrose and black. But we must warn you that the black tends to fade over time. Durability: Do you want blinds that’ll last long? Then you’ll appreciate how strong Kedar is. As a result, the tape is designed to withstand a lot of force which means the blind is secured tightly. Less jamming: With some outdoor blinds, you may experience issues related to jamming. The advantage of Kedar is it’s less likely to jam—even in windy conditions. But here’s what’s important; you must use the tape with a motor. Hold Down Options: Another main characteristic of Ziptrak outdoor blinds is that they offer a wide range of hold-down options compared to other blinds. Common examples include: Center release locks: The first thing you’ll appreciate about these locks is they’re very easy to use. Apart from their ease of operation, these locks can be operated either from inside or outside making them very versatile. Channel locks: Channel locks are the second most popular type of locks used on Ziptrak outdoor blinds. Like the center release locks, they’re also easy to use. Both products make Ziptrak blinds the ideal option to use for difficult installations. And the reason why Ziptrak blinds have fewer gaps is that these locks use small rubber seal strips along the bottom rail. This mechanism effectively helps minimize the appearance of gaps. Design of the Headbox: While having outdoor blinds with a headbox is a matter of preference, it’s recommended that modern outdoor entertainment areas have fully enclosed top boxes on their outdoor blinds. And the Ziptrak top box is known to provide the following advantages: Protection of the fabric Keep insects out It’s more visually appealing FAQs What is the alternative name for Ziptrak blinds? It’s important to note that these blinds are known by different names including: Cafe blinds Cafe curtains PVC blinds Bistro blinds Porch blinds Where can you install Ziptrak outdoor blinds? These blinds can be installed in most outdoor living and entertainment areas like the patio or verandah. Final Words: Opt for Ziptrakoutdoor blinds if you’re hoping to transform your outdoor space by giving it a modern look and feel. And for blinds that require minimal effort to install and operate, we think they’re definitely worth considering. Read Also: 7 Important Tips For Planning An Outdoor Event Ten Tips To Make Most Out Of Your Outdoor Space 7 Fun And Simple Outdoor Activities For Your Child Under Ten Featured Image: westcoastblindswa.com

How to Plan A Trip In 5 Simple Steps?

Have you been dreaming of a trip but have been unable to plan and execute it effectively? This article will discuss how to prepare for a journey in five simple steps so that we can put an end to the cluttered and streamline your vacation to pure bliss and perfect harmony. In most cases, holidays begin as a beautiful idea, but they may become a nightmare if you don’t manage them well. You have to put a lot of brainstorming and thought into the process of organizing your tours. Most people overlook this step, but it manifests itself through the unseen hurdles. With some little effort and preparation in the maintenance of a personalized trip planner, you can overcome over 90% of your hurdles as a traveller. Here are some of the tips that will guide you through this process. 5 Simple Steps To follow: 1. Pick Your Destination Several things can inspire you to pick your travel destination. Most of the things that trigger the desire to visit somewhere are external factors. Some of them may be photos that go viral on social media, the scientific setting that you see in a movie or a story from a friend about his last trip. You need to keep in mind several things as you choose a travel destination. You may have little to debate when your mind thinks about visiting a forest, mountains, or beaches. However, you need to pick the right destination depending on the season if you desire to have a successful holiday. Check the best time for visiting the desired location. The ideal seasons for visiting mountains and beaches differ significantly. You will enjoy some places in a luxury budget more than others. You can get good discounts on flights and hotels when you visit a luxury place during the low seasons. As a traveller, you have to put safety top on your priority list. The other factor to consider as you plan a trip is ease of accessibility. The level of access can make you visit a place or cancel the tour altogether. Most popular destinations have good highway infrastructure, daily trains, and flights that support the influx of tourism. 2. Determine the Duration of Your Trip There exists a thin line between enjoying each moment at your tour and getting bored. There isn't a predefined duration for staying in a specific location. It all depends on the purpose of the visit and the plan of the traveller. Therefore, you need to estimate the number of days that you will be visiting a particular location correctly. A road trip may take longer than a flight one because you use a lot of time travelling. However, you may desire to go by road to explore the region. You can also make shorter trips on weekends as long as you plan your time well. Urban destination trips involve more sightseeing than visiting a tropical town and hence will require more time. It is always good to give yourself an extra day especially if your tour lasts for over seven days. It will cater for delays in trains and flights, weather hold-ups, traffic jams, and change of heart to add yourself one more day in a particular location. 3. Book Train, Flights, or Bus Tickets and Accommodation The next step is to book tickets for your bus, train, or flight in advance. Most of these tickets are subject to availability and prices fluctuate over time. You can avoid extra cost by making your bookings in good time. Only book non-refundable and cheap train and flight tickets if you are 100 per cent sure of your holiday plans. If not, you’d instead book refundable tickets if you are booking in advance. Use Google flights tracker to monitor flight charges because they keep on fluctuating over time. If you plan a trip during the peak season, expect a surge in the accommodation and flight charges. You can earn some cash backs and rewards by using your credit card to book hotels and flights. 4. Plan the Course of Action and Day-Wise Activities It sounds adventurous and fascinating when you make your tour plan on sudden gut-feeling and impulse. However, you may have several days on this trip in which the schedule may go haywire because of doing things the last minute. Get a rough idea of the activities that you will want to do depending on the time that is at your disposal and budget. This ingredient will help you to understand how to plan a trip effectively. Try to keep most if not all your transfers between destinations in the evenings or night. It will give you enough time for activities and sightseeing during the day. Booking activities like safari rides, boat rides, adventure sports, and water sports in advance may help you to get some discounts. Keep one to two activities during the day if you want to have a relaxing and tranquil holiday. Some destinations close popular tourism activities like scuba diving, boating, and skiing during the offseason. Make sure you check the availability of these activities. 5. Make all the Necessary Adjustments and Pack Diligently Once you are done with your booking, pack your luggage bearing in mind the external factors that influence your location. Weather unpredictability, festive season, and the socio-political scenario can have adverse effects on your travel plans. Do a bit of research as you plan for your trip to avoid making alterations in your touring plans. You can carry an extra jumper pair of jeans, a sweater, or shirt if you are visiting a rainy or cold destination. You can also carry things like mosquito repellent, lotion, and sunscreen to prevent skin-related diseases. Research about the destination that you will be visiting as part of responsible tourism and cultural sensitivity. It is advisable to read about the do’s and don’ts to avoid showing any disrespect and causing conflict to the locals of the destination you are visiting. Conclusion The vocational experience can change you for good. The most important thing is knowing how to plan a trip if you want to enjoy your travel with no unfortunate occurrences or malice. Read Also: Make The Most Of A Business Trip To Chicago Getting Ready For A Trip To Costa Rica Medicare Pros And Cons: Everything You Need To Know Before Enrolling

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Jaisalmer Attractions and Places to Visit – Have a Feel of Rajputana

Review of Ziptrak Outdoor Blinds

How to Plan A Trip In 5 Simple Steps?

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related