Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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7 Amazing Hiking and Camping Sites You Should Visit

For outdoor adventure lovers nothing can feel more exhilarating than the idea of exploring a new hiking or camping spot. Whether you are looking to escape to travel to a remote mountainside base camp or a vast lake amongst the trees, you can camp anywhere in the world. Because camping means freedom and adventure. Here are seven new camping sites that you may not have considered yet. Shenandoah National Park, USA: Just outside of America’s capital, Washington, D.C., about 75 miles away, you’ll find Shenandoah National Park. Here you can experience wilderness and breathe fresh mountain air while enjoying time learning about the history and nature of this national park. The main road to get to the park is Skyline drive: a winding, narrow road with a gorgeous view along the way. You will see eye-popping vistas and various beautiful waterfalls in this breathtaking national park. The park sits on 200 thousand acres of land protected to preserve the wildlife and scenic views. There are plenty of areas for rustic camping and hiking, though cell phone reception may be limited during your visit. Because the park is open throughout the year you can decide whether you’d prefer hiking in the summertime or have a snow trek during the winter. The Alps, France: With crystal clear lakes and snow-capped mountains, this is the perfect destination for skiers in the winter months. When the snow thaws the Alps become one of the world’s most beautiful camping and hiking destinations. Hikers and campers arrive from around the world to experience the gorgeous villages at the foothill of the mountains and the fresh air of the Alps. This area is perfect for hiking, skiing or enjoying a beautiful starlit evening among the mountains. If you are not a skier then you can still enjoy the quaint towns or even relax in a thermal hot spring during the day. Mount Everest Base Camp, Tibet: Admire fantastic views of the world’s largest mountain on a campsite constructed to protect the environment around Mount Everest. While you can spend the trip in an attempt to hike to the summit of the largest mountain in the world, you can also just enjoy the camping experience surrounded by one of the most beautiful views in the world. Though it may be difficult to sleep at high altitudes due to shortness of breath here you can witness the night time starry sky with no light pollution to dilute it. And you can sleep in if you’d like because the sunrise is delayed by the surrounding mountains. If you are feeling particularly adventurous you can climb the 20,540 feet to the summit of the mountain for one of the least seen and most coveted views in the world. The Isle of Arran, Scotland: The largest island in the Fifth of Clyde offers a little bit of everything that you’d hope to experience on a Scottish island. From beautiful coastlines, lush forests, and mountain peaks, you are sure to experience something on the Isle of Arran that you’ve never seen before. Along with brilliant camping and hiking, you can also witness various cultural festivals and enjoy the local cuisine. The island is known for great beers, cheeses, oatcakes, and various confections. You can sample traditional Scottish whiskey at the Arran Distillery and then take a hike around the island to enjoy the many wildlife on the island, including deer, seals, and otters. The Isle of Arran is a once in a lifetime getaway that you’re sure to enjoy. Karijini, Australia: Located just 1,055 kilometers from the state’s capital of Perth is Karijini National Park. It is the second largest national park in Western Australia. Here you can explore the parks many gorges, waterfalls, and canyons while witnessing the local wildlife of red kangaroos and geckos. The landscape has been carved by water over billions of years and allows for rock climbing, kayaking and plenty of hiking trails from beginner to expert. At night you can sleep under the stars in a beautiful landscape. If you aren't sure where to start with your journey to this scenic national park, there are companies that can help you plan how to spend your visit. Charter North Tours offers a variety of guided excursions for solo trips, couples, and even groups. Patagonia, Argentina, and Chile: Southern Chile and Argentina are home to Patagonia comprised of the Andes mountains, deserts, and grasslands. It is one of the few regions with coasts on three oceans, with the Pacific Ocean to the west, the Atlantic Ocean to the east, and the Southern Ocean to the south. Here you can visit Torres del Paine National Park or Tierra del Fuego. These areas with picturesque mountains and gorgeous scenery that switch between mountain peaks, glistening lakes, and deserted grassland offer a plethora of various hiking and camping locations. Traveling in the off-season will reduce your costs tremendously and you will be able to avoid the crowds that come with seasonal travel. Sahara Desert, Morocco: This scenic hot and dry climate is perfect for a camel trek along the desert dunes. Spend a night under the starry African sky before spending your days hiking the dunes and trying your hand at sandboarding. Sandboarding is an extreme sport similar to snowboarding that includes riding down a sand dune on a board. You can spend your evenings having an authentic Berber dinner and camping in a traditional Berber tent. Enjoy a scenic sunrise over the seemingly endless sand dunes before hiking through the ancient villages to begin your camel trek. It is the ultimate bucket list trip. Any of these destinations will provide you with a once in a lifetime vacation. Whether you prefer mountainous views or sand boarding in a desert climate, these destinations are sure to give you something that any outdoor adventurer would appreciate. Read Also: 4 Best Destinations In Western United States Planning A Family Vacation As The Kids Grow Up Five Of The UAE’s Gardens And Parks Why Should Ladakh Be Your Next Travel Destination? 5 Important Things You Need To Bring Camping The Best Vanuatu Resorts For Your Accommodation

3 Remedies for Winter Cabin Fever in Silverthorne

Silverthorne, Colorado, is a true winter wonderland, full of natural beauty and outdoor activities. It's a quaint village nestled in the mountains of Colorado, with major ski resorts within a half-hour drive. Nearby are facilities for world-class snowboarding, snowmobiling, skating, snow-hiking, cross-country skiing, and more. If you can do it outdoors in the winter, you can do it in Silverthorne. Winter in Colorado Is Beautiful but Harsh: Image via Flickr by MarkScottAustinTX While you are packing your outdoor gear, you should remember that outdoor conditions in Colorado can be harsh. At 9,000 feet above sea level, the atmosphere is thin, and flash snowstorms and squalls can come out of nowhere. It is entirely possible that you will experience some bad weather that keeps you indoors for longer than you anticipated. While you are waiting for the blizzard to blow over, here are some non-screen-centric tips to keep from going stir crazy if you get stuck inside. Get Your Game On: It's a good idea to never travel without a few games tucked into your carry-on — just in case. While many of the hotels you can book have board games at the ready, you can always bring your own. An emergency fun kit might include a pack of Uno cards, five dice to play Yahtzee with, a couple of decks of cards, and a scratch pad with a few golf pencils (tic-tac-toe, dots, and keeping score of all the other games.) Other games that are easy to travel with include Boggle, the classic French driving game Mille Bornes, and a quirky new game Mr. Toast. Try a Little Improv: If you've got a large party, and you are looking to do something a little different, try a little theatrical diversion. If you've planned ahead, you can pick out a play to read together. The Skin Of Our Teeth by Thornton Wilder and Tonight We Improvise by Luigi Pirandello are fun choices. If you missed the planning stage, you can tell stories on the spot (ghost stories are always popular, but so are pirate stories, and stories about talking pets. Get creative with it!) Improvising stories one word at a time (each person in a circle contributes a word, and it keeps going) can be great fun, as can telling classic stories using just a gibberish language. The Three Little Pigs never seemed so complex! Exercise Indoors: If you are tired of talking and reading, try a little aerobic exercise. Most hotels will have a gym, but you can go old-school without equipment. Have a push-up contest to see who can do the most push-ups, (or sit-ups.) Try handstands against the wall and who can last the longest. Many effective exercise activities can be done with no equipment at all. Take any of these tips the next time you are snow-bound to entertain yourself, your friends, or your family. Before you know it, the weather will be great, and you'll be out on the slopes, enjoying all of the beautiful outdoors that Colorado has to offer. Read Also: Top 10 Best Things To Do In Montenegro 8 Things To Pack For A Summer Holiday In Iceland

Top 5 Quirkiest Excursions in the World

Say goodbye to your usual city tours and hello to excursions worthy of the travel bucket list! These quirky excursions are some of the most unusual ways to experience the world, be it scuba diving an underwater museum in Mexico or floating above the temples of Myanmar in a hot air balloon. Read on to discover our roundup of the quirkiest excursions on the planet… 1. Dive an Underwater Museum in Cancun : A visit to Mexico’s glorious Yucatan Peninsula yields many treasures but the chance to dive the MUSA Cancun Underwater Museum is an absolute must. An impressive collection of 475 submerged statues, including an old VW Beetle, act as artificial reefs to stimulate new coral growth and the surrounding sunlit caverns, ancient shipwrecks and fascinating marine life make diving here simply unforgettable. Don’t have your PADI yet? Don’t worry – you can snorkel the museum too! 2. Hot Air Balloon Ride in Myanmar : If you’ve always wanted to tick a hot air balloon ride at sunrise off your bucket list, then Myanmar is the place to do it. Taking the Telegraph’s number three spot of the best balloon rides in the world, Balloons Over Bagan offers a choice of sunrise and sunset excursions where you’ll gently drift over 3,000 colorful temples and stupas. With a 45 minute flight, you’ll have plenty of time to soak up the spellbinding beauty from your enviable bird’s eye vantage point. 3. Underwater Sea Walk in Mauritius : Have you ever dreamed of being able to take a casual stroll along the seabed to experience life underwater? Well, now you can! The Underwater Sea Walk is one of the unique excursions in Mauritius and it’s highly recommended by Best at Travel if you’re looking to absorb the beauty of the colorful coral and unusual marine life of Grand Bay. Don’t worry if you’re not good at holding your breath – you’ll be fitted with a helmet and special breathing apparatus to make the experience as comfortable as possible. 4. Swim with Pigs, Bahamas : The beaches and waters of the Bahamas are famously filled with iguanas to stingray and magnificent marine life. But what you may not know is that a small stretch of sand, known as Pig Beach, is filled with wild pink and brown hogs that will swim out to meet you as you paddle the crystal-clear shores. These friendly beasts are tame enough that you can even feed them by hand! Like the sound of swimming with these gentle creatures? The Bahamas Tourist Office offers an excursion for those staying in Nassau or the Exumas that includes a boat tour through the Exuma Cays. 5. Gorilla Trekking in Uganda : Tracking rare mountain gorilla through the Impenetrable Forest of Bwindi in Uganda is nothing short of life-changing. Declared a UNESCO World Heritage Site for its ecological uniqueness, the forest is home to half of the world’s gorilla population which means there’s a very high chance you’ll stumble across the fascinating troop sooner rather than later. Accompanied by a professional guide, you’ll track these magnificent creatures through the forest, passing waterfalls and steamy jungles filled with incredible wildlife. Which of these quirky excursions is next on your bucket list? Read Also : 10 Best Tourist Attractions In Dubai Top 5 Tourist Attractions Within And Around Mumbai Discover Vietnam, Cambodia, Laos With Private Indochina Tour Packages

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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7 Amazing Hiking and Camping Sites You Should Visit

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Top 5 Quirkiest Excursions in the World

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related